Creative WordPress website examples for inspiration in 2025

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Studying successful WordPress website examples reveals design patterns and strategies you can implement to achieve your site’s goals.

Whether you’re creating a business website, blog, or ecommerce store, designing with a clear goal to guide your visitors’ experience matters most.

For instance, an online fashion retailer might prioritize videos, social proof, and streamlined checkout for immediate sales. Similarly, a real estate agency could emphasize property listings and easy viewing scheduling to drive property inquiries.

In any case, WordPress is an excellent content management system (CMS) for your business. Join us below to explore 23 websites that showcase its power.

23 best WordPress website examples in 2025

Our handpicked selection showcases WordPress sites that combine striking design with seamless functionality, from SMEs to ecommerce stores. 

Jump to any site that sounds interesting:

Business websites

1. Tonal
2. Heart Aerospace

Blog websites

3. OMG Ubuntu 
4. TED Blog 
5. Flickr Blog
6. Blog Tyrant
7. Neil Patel

Personal brand and portfolio websites 

8. Rafal Bojar
9. Ana Karic
10. Jackson Monichan 
11. Kasper Laigaard 
12. Leo Hou Teng 

Real estate websites 

13. 277 Fifth Avenue
14. The Pratt Group 
15. Virometal 
16. The Jason Barry Team 
17. The Debra Dobbs Group

Ecommerce websites 

18. Caesarstone 
19. Asheville Bee Charmer 
20. Amstein 
21. Dr. Scholls

Entertainment websites 

22. Angry Birds 
23. Orchestre Métropolitain

Business WordPress website examples

Good business websites built with WordPress have clear navigation, mobile responsiveness, compelling calls to action, and value propositions that communicate benefits to visitors.

Here are two examples:

1. Tonal

Tonal is a wall-mounted smart home gym that uses digital weights and AI coaching to deliver personalized strength training workouts. Its website uses the Understrap theme, a WordPress framework with a user-friendly foundation for custom development.

The first thing visitors see when the site loads is a popup detailing the latest savings on its product. In this case, the saving is $1,000:

Presenting the offer on the initial load is an excellent way to grab attention. Notice also how it clarifies the offer is for a “Limited time only” to create urgency. 

Elsewhere, the site showcases its smart home gym through pristine visuals, clear value propositions, and detailed technical specs. 

The WooCommerce Stripe Payment Gateway plugin powers the checkout, supporting multiple payment methods, including financing options.

The design maintains premium positioning while making complex features digestible. It builds trust through social proof, transparent pricing, and educational content. 

Elements that work:

• Urgency creation through the immediate popup discount offer ($1,000 savings) combined with “limited time only” messaging to drive conversion
• Smart technical implementation using Understrap (WordPress) and WooCommerce Stripe for a robust foundation

2. Heart Aerospace

Heart Aerospace is developing a hybrid-electric regional aircraft called the ES-30. By 2029, it aims to target commercial aviation with zero-emission capabilities for short-haul routes.

A hero video of the aircraft in flight immediately establishes credibility while capturing visitors’ attention. Clean architecture, built on the Blankslate theme, allows complex technical content to shine without distraction. 

Key specifications and environmental benefits have digestible metrics (30 passengers, 200 km electric range) and clear value propositions (zero emissions, lower operating costs). 

From high-level mission statements to detailed technical specifications, information unfolds progressively to serve both general audiences and industry professionals. 

Throughout the experience, carefully structured content reinforces Heart’s position as a serious player in aviation’s sustainable future.

Elements that work:

• Credibility building through a hero video showing the ES-30 aircraft in flight, paired with concrete metrics (30 passengers, 200 km range)
• Progressive disclosure information that serves both general audiences and technical professionals

WordPress blog website examples

A good blog must have access to built-in SEO tools and plugins. They extend your content’s visibility and ensure it reaches a broader audience.

A blog also makes it easy for visitors to identify newsworthy articles and highlight the newest entries. 

Below, we analyze some WordPress website examples that illustrate this:

3. OMG Ubuntu

This custom WordPress website example uses an excellent header with transitioning colors to keep it fun.

Elements that work:

• Posts are organized in reverse order, placing the most recent ones at the top, which is crucial for a news blog, ensuring that readers are always informed — it saves them the trouble of searching through content to find relevant posts
• It uses a plain white backdrop that draws attention to its latest posts

4. TED Blog

TED Blog is one of the WordPress website examples that can inspire you to design your website with bold colors and fonts. 

Elements that work:

• Despite the limited use of images and illustrations, the content remains captivating with bold fonts and contrasting colors
• A transitioning backdrop highlights newsworthy posts and prompts readers to explore its latest posts first

5. Flickr Blog

One of the best WordPress website examples to examine is the Flickr Blog, which uses blocks of images to keep its content engaging. 

Elements that work:

• Like other WordPress website examples, Flickr Blog keeps the latest news at the forefront and allows visitors to browse by category
• It uses WordPress widgets to add a search bar for faster keyword searches

6. Blog Tyrant

Blog Tyrant takes a bold approach, using comical drawings and bold fonts in its theme.

Elements that work: 

• The comic drawings and animations add a playful feel to the blog, making it more welcoming
• The footer of this WordPress website example showcases its featured partners, adding credibility to the website

7. Neil Patel

Besides using copy that triggers FOMO, Neil Patel uses a warning sign in the header to create a sense of urgency. 

Elements that work:

• It provides an easy navigation experience by strategically placing multiple CTAs, directing readers to take specific actions as they browse the website
• It presents crucial information and CTAs in bright orange fonts to draw attention and compel action

Personal brand and portfolio WordPress website examples

Solopreneurs or freelancers seeking convenient ways to display their work online can build their portfolio websites on WordPress.

With WordPress, you can access plugins, themes, and SEO-friendly functionalities to give your portfolio visibility. 

Here are some WordPress website examples you can explore:

8. Rafal Bojar

Rafal Bojar, a renowned photographer, expresses his creativity in his website designs. 

Elements that work:

• An animated cursor and immersive elements make the pages feel alive with every click
• The interesting display of stories and animated transitions lures you to explore and spend more time on the website

9. Ana Karic

This is a good pick if you’re looking for WordPress website examples with more words and fewer images in their design.

Elements that work:

• It keeps the backdrop plain and void of any images, directing your attention to the text and CTA in bold fonts
• Customer testimonials establish the brand as trustworthy

10. Jackson Monichan

Jackson Monichan is an inspiring WordPress website example that prominently displays a picture on the homepage while maintaining a minimalist design.

Elements that work:

• It opts for a simple portrait on a white backdrop and a formal introduction, making the WordPress website professional, friendly, and inviting
• Jackson presents his milestones, awards, and other accomplishments to establish his brand as reliable

11. Kasper Laigaard

Like other WordPress portfolio website examples, Kasper Laigaard keeps it simple and professional.

Elements that work:

• The introduction is simple and professional and uses first-person language to establish a friendly connection with the reader
• It uses an email plugin at the top of the page for easy email signups

12. Leo Hou Teng

This is one of the best WordPress website examples that illustrates how to use live animations to make your portfolio entertaining on WordPress. 

Elements that work:

• This portfolio showcases Leo Hou Teng’s UX designer and art director capabilities, and the website’s design speaks for itself
• It uses minimal text to keep your attention on the design

WordPress real estate website examples

Owning a website with distinctive and innovative features — such as maps, building tours, and property listings — is essential to promoting your real estate business.

With WordPress, you can incorporate these elements and more into your website. Let’s examine some WordPress website examples below:

13. 277 Fifth Avenue

277 Fifth Avenue is among the WordPress website examples that use modern themes and catchy videos to engage the audience.

Elements that work:

• The design isn’t cluttered with too many details or elements and has a minimalistic font that captures the reader’s attention
• The immersive videos enhance the navigation experience, making it more intriguing

14. The Pratt Group 

When looking at WordPress website examples, The Pratt Group can’t be left out. It uses captivating videos and imagery on its homepage to capture attention.

Elements that work:

• It simplifies your search for listings and strategically positions its search box, allowing users to use keyword filters to find listings in particular locations
• The website features warm, friendly videos that instantly welcome visitors

15. Virometal

Virometal is one of the best WordPress website examples, combining functionality and creativity. 

Elements that work:

• The homepage features a well-structured navigation bar, so exploring its services is easy
• The large headings boldly underscore the company’s achievements, setting it apart from the competition

16. The Jason Barry Team

The Jason Barry Team is another well-known realty WordPress website example. It uses stunning imagery and bold fonts to promote its services.

Elements that work:

• It establishes credibility by showcasing accomplishments and recognitions in bold fonts
• It’s easy to navigate — you can easily explore property listings in different locations

17. The Debra Dobbs Group

Like other real estate WordPress website examples, The Debra Dobbs Group features available listings on its homepage. 

Elements that work:

• It features testimonials from satisfied customers, and these testimonials serve as social proof to increase brand trust
• Visitors can also enjoy more personalized journeys — they can navigate the site as a seller, buyer, or neutral party

WordPress ecommerce website examples

WordPress’s versatility makes it a good choice for ecommerce businesses. It offers numerous plugins, themes, and integrations to build a fully functional ecommerce website.

WordPress seamlessly integrates with WooCommerce, which extends your website’s flexibility and converts it into an online store.

Now let’s examine examples of the best ecommerce websites on WordPress:

18. Caesarstone

WordPress offers the flexibility to create elaborate or simple designs while maintaining functionality. Caesarstone capitalizes on this flexibility and maintains a simple but elegant design. 

Elements that work:

• It uses minimal text, drawing your attention to its products’ image slider
• The website features an interactive 3-D visualizer that creates an immersive navigation experience for customers

19. Asheville Bee Charmer

One of the custom WordPress website examples that may inspire you is Asheville Bee Charmer, a honey retail supplier.

Elements that work:

• It uses a yellow-themed design, representing honey’s color, giving the website an authentic feel
• It establishes credibility by showing reviews and ratings from previous customers

20. Amstein

Amstein’s website design is simple yet effective, making it one of the best WordPress website examples. It highlights how to showcase your best products and market them using WordPress.

Elements that work:

• The brand name in simple fonts is the only text on this webpage — its simplicity draws attention to its image slider of available products, encouraging visitors to explore
• It uses a page builder plugin to replace the conventional cursor with an orange circle, making the shopping experience more enjoyable

21. Dr. Scholls

Dr. Scholls is a custom WordPress website example with a more descriptive imagery design. 

Elements that work:

• It provides a lot of information in a well-structured manner that enhances readability
• Dr. Scholls uses contrasting colors to make the CTAs and other important information stand out

WordPress entertainment website examples

Many of the best entertainment websites blend storytelling with functionality, immersing visitors while keeping their offerings accessible.

The Angry Birds and Orchestre Métropolitain websites are perfect examples, using WordPress to create immersive experiences that drive meaningful audience connection.

22. Angry Birds

The Angry Birds website masterfully balances a complex entertainment ecosystem through a custom WordPress theme, transforming a mobile game into a vibrant global franchise.

The site immediately engages visitors with a dynamic carousel featuring its latest content, including games, TV series, and movies. Each has clear “Download Now” or “Watch Now” calls to action.

Content is organized into different “dimensions” (Classic, Dream, Journey, Movie), making the vast universe accessible to casual fans and dedicated followers. The integrated Watch page brings YouTube content directly into the site experience, while the shop seamlessly connects to Amazon listings for merchandise and products.

Elements that work:

• The dimension-based content organization combined with clear CTAs makes complex franchise navigation intuitive while driving specific user actions (downloading games, watching content, purchasing merchandise)
• Strategic integration of YouTube content directly on-site paired with Amazon shop listings creates a frictionless entertainment-to-purchase journey that keeps users within the brand experience

23. Orchestre Métropolitain

The Orchestre Métropolitain website elevates classical music through a digital experience that mirrors the elegance of its performances.

The site opens with an immersive video reel featuring musicians performing against Montreal’s architectural backdrop, immediately establishing its role as a cultural cornerstone.

Scrolling down reveals upcoming performances and rich programming details, maintaining an elegant balance between artistic presentation and practical information.

A persistent newsletter signup form encourages ongoing audience connection, with ticketing smartly handled off-site through Montreal’s central Place des Arts platform. 

The site’s bilingual functionality further emphasizes OM’s position as a premier cultural destination bridging Montreal’s French and English communities.

Elements that work:

• Video-first storytelling paired with performance details creates an immediate emotional connection while efficiently delivering practical concert information to drive ticket sales
• Integrated newsletter capture and multi-channel ticket purchase options with clear pricing tiers (including reduced rates for seniors and under-34s) make the concert experience accessible to diverse audiences

How to build a stunning WordPress website

Start by installing WordPress and familiarizing yourself with its interface. You can then build a website that you and your visitors love in three steps:

1. Choose the right theme and plugins

Choosing the right theme and plugins is crucial for your WordPress website’s success. Most sites today use either visual page builders like Elementor and Divi or custom development for more complex needs. 

Page builders offer drag-and-drop simplicity, perfect for small businesses. Custom development provides better performance and control for enterprise sites.

Three themes stand out in 2025: 

• Divi offers a complete visual building solution perfect for beginners
• Astra provides lightning-fast performance and works with any page builder
• OceanWP impresses with its robust free version, including features like custom headers and WooCommerce integration

Your site will also need plugins. Start with security (Wordfence protects against hackers), SEO (Yoast helps you rank in Google), speed optimization (WP Rocket accelerates load times), ecommerce plugins (WooCommerce is free), and forms (WPForms captures leads). 

But be careful not to overload your site with plugins — each impacts performance and increases the chances of conflicts.

2. Leverage marketing tools like Omnisend

Use Omnisend to create targeted email campaigns, automated workflows, and SMS marketing sequences that engage your audience immediately.

Omnisend’s strength lies in its versatility. Use it to design beautiful newsletters, set up abandoned cart recovery emails, or create welcome sequences that nurture new subscribers.

The platform’s advanced segmentation lets you target specific customer groups based on their behavior, making your marketing more effective. Learn more about maximizing email marketing with targeted automation workflows that drive engagement and sales.

3. Optimize for mobile

Choose a mobile-responsive theme to ensure your WordPress site works well on phones and tablets. It’s easy enough to do — all WordPress.com themes are fully responsive.

As you build your site, regularly preview how it looks on mobile devices using the Preview icon’s Mobile view option in the editor.

Make your content mobile-friendly by following these key practices:

• Avoid using images with text embedded in them, as they won’t resize properly
• Use the Cover block to add text over images instead
• Enable “Stack on mobile” for Columns and Media and Text blocks
• Allow menus and buttons to wrap to multiple lines
• Consider using an overlay menu (hamburger menu) for mobile navigation
• Set responsive font sizes using em or rem units instead of pixels

Many visitors may view your site on mobile devices, so prioritizing mobile optimization is crucial for providing a great user experience.

4. Optimize for SEO

Start with keyword research using tools like Semrush to analyze search volume and identify high-opportunity keywords with reasonable competition levels.

Look for long-tail variations that show clear user intent. Then, optimize your pages with those target keywords naturally placed in titles, meta descriptions, H1-H6 headers, and body content.

Create high-quality, human-written content and videos that demonstrate topical expertise and provide an opportunity to build links.

These efforts also require proper technical optimization, such as descriptive URLs, optimized images with relevant alt text, and schema markup where appropriate.

Use WordPress analytics and Google Search Console to monitor your site’s traffic and adjust your SEO strategy to reach a wider audience.

Conclusion

These WordPress website examples illustrate how the platform offers endless benefits for ecommerce businesses of all sizes. 

Use these WordPress website examples as inspiration to build a website that boosts customer engagement and scales your business today, and integrate Omnisend to streamline your marketing effort and grow your sales.

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