10 best WordPress ecommerce plugins for 2025

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When it comes to running an ecommerce store, many business owners believe WordPress doesn’t cut it. But WordPress provides much more than a blogging platform.

By default, WordPress isn’t set up with ecommerce marketing features. But there are plugins designed specifically to support your online store.

So, where do you start, and which plugins are worth considering?

We tested the best WordPress ecommerce plugins to help you find the right tools for your business.

Table of contents:

• What is a WordPress ecommerce plugin?
• What to consider when choosing a WordPress ecommerce plugin
• 10 best WordPress ecommerce plugins
• WordPress plugins with must-have ecommerce features
• Wrap up

What is a WordPress ecommerce plugin?

A WordPress ecommerce plugin is an add-on that you can install so you can sell products or services on your site. The platform doesn’t provide built-in ecommerce solutions, by default. So, if you want to transform your WordPress site into an ecommerce store, you’ll need plugins.

The neat part is that you can find an ecommerce WordPress plugin for just about anything. From inventory management and secure payment processing to customer support, there’s a plugin for it.

What to consider when choosing a WordPress ecommerce plugin

Not all plugins are the same, and some are better than others for different purposes. But there are a few things to consider, no matter the tool.

Selecting plugins for your site doesn’t have to be a headache. Look for these key features to choose the best tools for your ecommerce business:

• Features and functionality: Check the features to make sure they match your needs. Look for the flexibility to support your future growth and changing business needs.
• Ease of use: Choose user-friendly plugins that are intuitive and easy for customers to navigate. Consider usability for activities like adding products, managing orders, and providing customer support.
• Compatibility: Check for compatibility with current themes and other plugins you use. It should integrate with popular third-party services like email marketing plugins, accounting software, and analytics tools.
• Cost: While there are plenty of free plugins, you might need to pay for certain features your ecommerce store needs. 
• Security and reliability: Prioritize security features that keep customer and store data secure. Look for SSL certification, secure payment gateways, and regular updates that patch vulnerabilities.

10 best WordPress ecommerce plugins

With so many WordPress ecommerce solutions out there, it can be challenging to find the right ones. Here are the 10 best WordPress plugins for ecommerce to help you make an informed decision:

1. WooCommerce

WooCommerce is probably the most popular plugin for ecommerce stores. It’s an open-source platform that can turn any WordPress website into an ecommerce store and offers a lot of freedom with your store’s content and data.

The plugin also gives you plenty of built-in tools and popular integrations for managing your online business. Plus, you can add more free services, like the Omnisend ecommerce plugin, using the optional Setup Wizard.

Key features:

• Customizable themes with user-friendly design tools and modular product blocks
• Optimized shopping cart features for adding customer-converting content
• WordPress-compatible SEO tools for tracking performance and customer data
• WooPayments for convenient payment management across the U.S., Canada, U.K., Australia, Europe, and more
• WooCommerce Admin and personalized dashboard for ultimate control

Pros:

• Free, open-source platform
• Easy to use
• 24/7 community support
• Supports physical and digital products
• Mobile-friendly

Cons:

• Limited customization options
• Requires regular updates
• Lack of legal text and regulations, such as terms of service
• Hidden costs that can vary based on business needs 
• The user is responsible for hosting, domain registration, security, maintenance, and updates

Pricing:

The core plugin is free, but you might need to pay for extensions or themes to add certain features.

2. BigCommerce for WordPress

BigCommerce for WordPress manages your site’s backend functions while you cover the frontend content and design with WordPress. The plugin pulls your BigCommerce product data into WordPress as custom post types.

This lets you oversee your storefront or website on WordPress while the plugin handles the work behind the scenes. Take a look at the features and options you’ll get:

Key features:

• Customizable settings for WordPress shopping cart plugins
• Currency formatting for international payments
• Multi-channel selling and management
• Catalog management
• Easy order fulfillment
• Multi-channel selling across different channels and marketplaces
• Embedded checkout with PCI compliance and customer security

Pros:

• Easy integration with WordPress
• Scalability to accommodate growth
• Centralized management
• Built-in security features
• Live 24/7 customer support

Cons:

• Limited integrations and free templates
• Designed more for developers
• Free trial is only 15 days

Pricing:

BigCommerce is 100% free to install and start using with your WordPress site. That said, it’s a free trial, and you’ll need one of the following paid subscriptions after it ends:

• Standard: from $29/month
• Plus: from $79/month
• Pro: from $299/month

3. Ecwid Ecommerce Shopping Cart

The Ecwid Ecommerce Shopping Cart plugin for WordPress is free to install. It’s a powerful tool for setting up an online store on your website.

Ecwid offers seamless integration with popular payment gateways, like PayPal and Stripe. Plus, you can expand your store’s capabilities with more in-house and third-party extensions.

Here’s a quick look at what this tool can do:

Key features:

• Free mobile apps for iOS and Android for easier management
• Unlimited data storage, backups, and upgrades
• Hundreds of extensions alongside a powerful API
• Automatic shipping and taxes

Pros:

• PCI DSS validated Level 1 service provider
• Multi-channel selling and management
• Mobile responsiveness

Cons:

• Customer support only Mondays through Fridays
• Maximum of 10 products under the free plan

Pricing:

The core plugin is free to use, but that 10-product limit can get in the way of growing your online business. Luckily, you have some monthly paid options with Ecwid:

• 100 products: $15
• 2,500 products: $35
• Unlimited products: $99

4. Elementor

Elementor lets you create stunning websites without having to know any fancy coding. You can use the tools to drag, drop, and edit your site.

It’s also an effective WordPress plugin for landing page creation. This gives you several ways to make your storefront attractive and engaging.

This plugin also comes with a built-in AI assistant that helps you write and generate code and images. You get full control over your site’s design and layout with a full community for support.

Key features:

• Elementor Page Builder for easy website design
• Built-in CSS controls
• Full website kits
• Compatibility with Google fonts

Pros:

• Fully customizable drag-and-drop website editor
• Template library with pre-made kits
• More than 40 widgets
• Open-source accessibility for developers

Cons:

• Limitations with free plan
• No payment, shopping cart, ecommerce checkout, or inventory features
• Some elements require third-party apps

Pricing:

The free version has plenty to offer to get your ecommerce store off the ground. But you’ll have to upgrade to the Pro plan for additional features and tools. Elementor’s annual plans include:

• Essential: $59
• Advanced: $99
• Expert: $199
• Agency: $399

5. Easy Digital Downloads

Easy Digital Downloads is another one of the best WordPress plugins for ecommerce sites. It’s designed for selling digital products and comes with a range of integrated features.

Easy Digital Downloads provides unlimited products and transactions with no hidden listing fees. There’s also a Pro version with many more features and tools.

Key features:

• Responsive checkout forms
• Digital product management
• Discount codes
• Ecommerce reports
• One-click payment setup
• Flexible and secure payment methods
• File download protection
• Email receipts, refund, and dispute handling
• Customer management and profile editor

Pros:

• Sell any file type
• Easy checkout forms
• Compatible with popular payment platforms
• Created for developers and designers
• World-class technical support
• Pro plans for even more features

Cons:

• Pro version required for full features
• Slower support without the Easy Digital Downloads pass

Pricing:

The plugin is free to install, but you’ll need a pro plan (paid annually) for some of the platform’s more powerful services. Here’s the breakdown:

• Professional: $299.50
• Extended: $199.50
• Personal: for $99
• All-Access Pass: $499.50

6. WP EasyCart

Who doesn’t love an easy online shopping experience? With WP EasyCart, you get a powerful ecommerce tool that’s compatible with new and existing websites.

If you need WordPress ecommerce plugins that integrate with social media, WP EasyCart does that, too. With over 30 SCA-compliant payment options, you have plenty of ways to get paid.

Key features:

• Free and pro plan options for unlimited products and orders
• Compatible with WordPress themes and customizable with basic design tools
• Full library of customizable widgets
• Free edition integrates with PayPal Express, Square, and Stripe
• Automated tax setup
• Order management
• SEO editing for products, menus, and more for your marketing needs

Pros:

• Free version offers robust WordPress ecommerce solutions
• Display products without selling and extra fees
• Options for subscription-based products
• Marketing functionality with promotions, discounts, and more
• No-risk refund policy

Cons:

• Transaction fees
• No support for free plans
• Paid plan required for additional extensions

Pricing:

Fortunately, WP EasyCart is free to install and start using on your site. But if you want extra tools, features, and payment services, you’ll need one of the paid annual plans:

• PRO Cart Plugin: $69
• Premium Cart Plugin: $89

7. SureCart

SureCart offers two parts: the platform and the plugin. The platform uses the same technology as Shopify, Basecamp, and Twitter to ensure top-tier performance.

And with the SureCart plugin, you can connect to the platform in real time, taking the load off your website. With SureCart, you get the tools you need to ensure your site is secure, backed up, and optimized for success.

Key features:

• Multiple payment processors and express checkout with Google and Apple Pay
• Multiple payment options, including subscriptions and one-time payments
• Self-service customer area
• Customizable product pages, shop pages, shopping cart, and customer dashboards
• Flexible form builders

Pros:

• Integration with other plugins and extensions
• Real-time VAT and sales tax calculations
• Marketing features for boosting conversions
• Simple, intuitive design for maximum usability
• Different plan options for more features
• 24/7 technical support

Cons:

• Free version is limited
• Lower-tier options can come with ongoing fees
• No inventory management
• Lack of bulk editors for products and orders

Pricing:

Although the basic free version is pretty robust, SureCart offers a couple of monthly paid options for even more features:

• Grow plan: $19
• Scale plan: $49

WordPress plugins with must-have ecommerce features

8. Omnisend

Omnisend helps you connect with your audience using email newsletters. Turn visitors into subscribers, send beautiful emails, and manage customer relationships easily.

Integrate seamlessly with popular WordPress plugins to engage your audience directly from your dashboard. And the best part? It’s free to start using.

Here are the features that make Omnisend one of the best WordPress ecommerce plugins:

Key features:

• Fully customizable email templates
• Drag-and-drop builder for easy design
• Pre-built ecommerce workflows
• Automation tools
• Reporting tools for monitoring performance
• Customizable lead magnets and forms
• Sales and marketing dashboard
• Omnichannel marketing tools
• 130+ integrations

Pros:

• Offers campaign booster to improve open and click-through rates
• Post-sale customer insights
• Integrated SMS marketing automation
• Pre-built WordPress marketing automation workflows

Pricing:

One of the best aspects of Omnisend is the free plan. Packed with the same features as the paid plans, you can use it until your needs outgrow it. These are our paid options:

• Standard plan: from $16/month
• Pro plan: from $59/month

With Omnisend, you get a powerful tool for much less than many of the best WordPress ecommerce plugins out there.

9. WooCommerce Checkout & Funnel Builder by CartFlows

This plugin streamlines your WooCommerce store’s checkout process. You can replace the default WooCommerce checkout with a more efficient alternative for a better customer experience.

You can also create sales funnels from a range of high-converting templates or customize your own flow. 

Key features:

• Cart abandonment and recovery features
• CartFlows Insight provides in-depth analytics
• CartFlows Checkout Takeover for more efficient shopping carts
• Express checkout
• Layout options with fields for custom content
• Real-time email validation
• Google address autocomplete
• Checkout form field manager

Pros:

• Works with WooCommerce and WordPress
• Built-in sales funnel templates
• Easy to use and customize
• Optimized funnels for better conversions

Cons:

• Requires experience with WordPress
• Not a standalone platform
• Not free to use

Pricing:

While the plugin isn’t free to use, there’s a 14-day money-back guarantee. There are also a few annual plans to choose from:

• Starter: $99 to $129
• Plus: $189 to $249
• Pro: $299 to $449

The price range depends on the periodic discounts CartFlows has. If you’re looking into this plugin, we recommend catching a sale for more savings.

10. eCommerce Product Catalog by impleCode

This plugin is customizable and works with any theme and most WordPress plugins. It’s easy to use for beginners and has robust functionality for advanced developers.

You can use it to display products on your website, organize them into categories, and allow visitors to request quotes. This makes it one of the best WordPress ecommerce plugins for both seasoned pros and new business owners.

It’s an excellent tool if you’re looking for an easy way to manage products on your WordPress site.

Key features:

• Compatible with WordPress themes and most plugins
• One-click installation
• Inquiry management system with product, payment, and form integration
• Integrate with CRP or ERP systems
• Customizable product catalog visibility
• Optimized link structure for SEO
• Real-time inventory management

Pros:

• Flexible product display options
• Organized product listings, including multi-level categories
• Responsive and compatible with WordPress themes
• 24/7 customer support

Cons:

• Limited built-in options
• Additional extensions cost extra
• No support for multilingual site migrations

Pricing:

While the plugin is free, the built-in features might not be enough for some businesses. That said, impleCode offers tons of additional extensions, and you can even opt for one of the monthly package deals:

• Standard: $4.08 to $8.92
• Specialized: $8.25 to $23.67
• Web Store: $12.42 to $30.25
• Professional: $33.25

ImpleCode offers monthly rates but bills annually. So, if you need additional extensions through the plugin, consider grabbing a plan at a discounted rate.

Wrap up

WordPress doesn’t offer default ecommerce customization. But with the right plugins, you can turn your website into a successful online store.

Remember to look at the features, usability, cost, and security when you’re considering plugins for your ecommerce site. There’s a wide range of WordPress ecommerce plugins available, but not all of them will be right for you.

Test and integrate plugins carefully, and you’ll create a successful ecommerce platform that generates more conversions.

Ready to take your online store to the next level?