Drive sales on autopilot with ecommerce-focused features
See FeaturesIn 2025, the best WordPress ecommerce themes seamlessly combine stunning design with powerful functionality.
Why does your ecommerce theme matter? Think of it as your digital store’s storefront. Similar to a brick-and-mortar shop, your online store needs to be eye-catching, easy to navigate, and effectively display your products. The right theme can mean the difference between a visitor leaving your site and becoming a loyal customer.
If you’re looking to launch or upgrade your online store, you’re in luck. We’ve scoured the web to bring you 10 standout WordPress ecommerce themes that will showcase your products in the best light.
Our curated list includes popular options like Divi, GeneratePress, and Hello by Elementor, and as well as several impressive contenders. Each theme t brings something unique to the table. They offer a mix of speed, customization, and user-friendly features.
In this article, we’ll take a closer look at the strengths of each theme. We’ve considered factors like speed, customization options, and WooCommerce integration to help you find the best fit for your store.
More on ecommerce websites with WordPress:
- Get design pointers: How to build a WordPress website: Complete step-by-step guide
- Get inspired: 15 amazing WooCommerce store examples
- Grow your business faster: 10 best tips for your WooCommerce store growth
How to choose the best ecommerce theme for WordPress
With so many options out there, choosing the best WordPress ecommerce theme can feel overwhelming. To make it simpler for you, we’ll break down the key factors to consider:
Cost
While choosing a theme, keep your budget and long-term needs in mind. WordPress shop themes commonly have three pricing models:
- Free: Great for beginners but often limited in features
- One-time purchase: Pay once and own it forever
- Subscription-based: Regular payments for ongoing updates and support
Speed
A fast-loading site reduces bounce rates, shortens wait times, and improves overall user engagement. Use tools like Google PageSpeed Insights to test theme speed.
Look for high-performance scores, but also consider metrics like Time to First Byte (TTFB), as they contribute to a smoother user experience and can significantly increase conversions.
Live performance
Whenever possible, visit examples of live or demo sites that use your chosen theme to see how it works in real-world conditions. Test navigation, product displays, and checkout processes to ensure the best customer experience.
Customization
Go for the ecommerce themes for WordPress that provide these customization features:
- Drag-and-drop builders
- Customizable headers and footers
- Flexible color schemes
- Layout options
Support and updates
Regular updates are crucial for security and compatibility. Also, check the kind of support each plan offers. Are there forums, documentation, or direct support?
Reviews on WordPress.org
User reviews offer valuable insights, such as pros and cons you might not have considered. Opt for themes with high ratings and reviews that resonate with your needs.
Expert tip:
“When browsing theme marketplaces, here’s a trick I use to cut through the noise: I look for themes with at least a 4.5-star rating and 50 or more reviews. This tells me that a good number of people have used it and liked it. If they look close to what I envision for my store, that’s a good sign.
I find that the more popular a theme is, the better the support and the more regular the updates. This approach has saved me countless hours and headaches over the years.”
Evaldas Urbonas, VP of Product
The best WordPress ecommerce themes: An overview
Let’s look at our curated list of the best WordPress ecommerce themes for 2025. Each theme offers unique features designed to elevate your online store.
Here’s a quick overview to help you compare:
Theme | Price | Best for | Best ecommerce features | WordPress rating | Demo store |
Divi | From $89/year or $249 life-time | Users seeking a highly customizable theme with a visual builder | Visual drag-and-drop builder, pre-made layout packs, advanced design settings | 4.8/5 | View demo |
GeneratePress | Free, Paid from $59/year | Versatile use across various types of websites | Fast performance, WooCommerce integration, extensive site library | 5/5 | View demo |
Hello by Elementor | Free | Elementor users looking for a lightweight theme | Fast performance, seamless integration with Elementor, minimalist design for customization | 4.5/5 | View demo |
Astra | Free, Paid from $59/year | Fast-loading websites with WooCommerce integration | Lightweight and fast, WooCommerce compatibility, customizable header and footer options | 4.9/5 | View demo |
Flatsome | $59 life-time | Fashion and retail ecommerce stores | Built-in page builder, product quick view feature, responsive design for mobile devices | 4.8/5 | View demo |
OceanWP | Free, Paid from $49/year or $189 life-time | Multi-purpose websites with ecommerce functionality | One-click demo import, custom WooCommerce features, fully customizable layouts | 4.9/5 | View demo |
The7 | $39 life-time | Highly customizable and versatile websites | Visual composer integration, extensive customization options, multiple demo layouts | 4.8/5 | View demo |
Shoptimizer | $99 life-time | Optimized ecommerce websites focusing on speed and conversions | Speed optimization features, conversion-focused design, built-in product quick view | 4.9/5 | View demo |
Blocksy | Free, Paid from $69/year or $199 for life-time | Modern, fast-loading websites with a focus on Gutenberg | Gutenberg compatibility, custom header and footer builder, lightweight and fast performance | 5/5 | View demo |
Storefront | Free | Official WooCommerce theme, ideal for ecommerce stores | Seamless WooCommerce integration, responsive design, built-in accessibility features | 4.5/5 | View demo |
The pie chart here shows the statistics for websites using WordPress themes. The latest data from September 2024, sourced from BuiltWith, offers interesting insights into the most popular themes:

The best WordPress ecommerce themes: reviews
The detailed reviews of the best WordPress ecommerce themes for 2025 talk about their features and functionality as we tested along with some pros and cons. This list is in no particular order, as each theme has its unique strengths:
- Divi — Visual builder’s dream with pre-made layouts
- GeneratePress — Lightweight powerhouse with extensive customization options
- Hello by Elementor — Blank canvas for Elementor enthusiasts
- Astra — Speed demon with robust WooCommerce integration
- Flatsome — Fashion-forward with a built-in page builder
- OceanWP — Versatile multi-purpose theme with advanced ecommerce features
- The7 — Customization king with Visual Composer integration
- Shoptimizer — Conversion-focused speedster
- Blocksy — Modern Gutenberg-ready theme with fast performance
- Storefront — Official WooCommerce theme with smooth integration
Let’s explore each theme in detail to help you find the best WordPress theme for ecommerce.
1. Divi — Visual builder’s dream with pre-made layout
Divi earns a spot on this list of WordPress ecommerce themes due to its flexibility, customization options, and WooCommerce integration. Its intuitive visual builder and vast library of pre-made layouts make it ideal for creating visually stunning and highly personalized online stores.
The theme works well with both beginners and experienced developers. It’s great for the niches that rely on graphic displays like photography, real estate and architecture.

Key features for ecommerce
- Drag-and-drop visual builder for easy customization without any coding
- Integrates with WooCommerce for essential store features
- Extensive library of pre-made layouts for various niches to speed up the setup process
- Advanced customization options to help you reflect your brand’s identity
- Built-in marketing tools for optimizing conversions
Review of Divi
Divi is a solid choice for ecommerce website creation. Its intuitive visual builder makes it accessible for all users, regardless of skill level. Its large collection of pre-made layouts allows for an easy setup, while offering flexibility for more custom designs.
The Divi Builder comes in two versions: the “Back-End Builder” and the “Visual Builder.” Both let you create the same websites with the same features and design options — the only real difference is how they look. The Back-End Builder works within the WordPress Dashboard, replacing the usual WordPress editor. It’s handy for making quick edits while you’re in the dashboard.

Pros
- Versatile for various types of ecommerce websites
- User-friendly visual builder for easy customization
- Vast library of design elements and templates
- WooCommerce compatibility
- Responsive design for all devices
Cons
- Ongoing subscription cost for updates and support
- Potential impact on performance if not optimized properly
Pricing
Divi is available through an Elegant Themes membership. It starts at $89/year or a one-time payment of $249 for lifetime access. For $665/year, you gain access to Divi Pro. For lifetime access to Pro services, the price is $825. This plan adds AI features, unlimited cloud storage, VIP support, access for up to four team members, and $50 in Divi Marketplace credit.
Grow your store faster with these 35 best WooCommerce plugins
2. GeneratePress — Lightweight powerhouse with extensive customization options
GeneratePress stands out as one of the best WordPress ecommerce themes due to its exceptional performance, flexibility, and WooCommerce integration. This lightweight theme ensures fast loading times, which is crucial for keeping customers on your site and increasing conversions. Its modular design allows for extensive customization without compromising speed or usability.

Key features for ecommerce
- Seamless WooCommerce integration for essential online store features
- Modular design for tailored functionality and flexibility
- Responsive layouts that deliver a consistent experience across all devices
- Extensive customization options through the WordPress Customizer
- Wide range of starter sites for quick and professional setups
Review of GeneratePress
GeneratePress offers a powerful yet user-friendly experience for creating ecommerce websites. With GeneratePress Theme Premium and GenerateBlocks Pro, both part of GeneratePress One, you can design your entire website visually. There’s no coding needed. The dynamic block elements give you complete creative control to build exactly what you need.

Pros
- Fast loading times
- Highly customizable without coding knowledge
- Regular updates and responsive customer support
- Extensive documentation and community support
- Flexible pricing options for different needs
Cons
- Limited features in the free version
- Steep learning curve for advanced customizations
- May require additional plugins for some functionalities
Pricing
GeneratePress offers a free version. The premium version starts at $59/year and goes up to $99/year if you want to extend the block editor or host your own Pattern cloud. For $149/year, you can get GeneratePress One, which gives you access to all GeneratePress products.
![]() | Here’s an example of a successful store on GeneratePress See how Amundsen Sports used Omnisend to achieve up to 30% of email-generated revenue on autopilot Read case study |
3. Hello by Elementor — Blank canvas for Elementor enthusiasts
Hello by Elementor is a top ecommerce theme for WordPress, renowned for its design and simple integration with the Elementor page builder. It’s a go-to choice among businesses as the style suits various niches like fashion, tech, automobile, and lifestyle.
This theme provides a blank canvas, allowing users to build highly customized online stores without pre-defined styles or layouts. Its minimalistic approach enhances performance and is compatible with WooCommerce. That’s why it’s ideal for unique and creative ecommerce websites.

Key features for ecommerce
- WooCommerce compatibility for essential store features
- Extremely lightweight design for optimal performance
- Full design control through Elementor Pro features
- Responsive layouts for a consistent shopping experience across devices
- No pre-defined styling for complete creative freedom
Review of Hello by Elementor
Hello by Elementor excels in speed and customization. Its minimalistic design imposes no limits on creativity. This is particularly beneficial for ecommerce, where unique product presentations can significantly drive sales.
Setting up an online store is easy, especially for those familiar with Elementor’s interface. However, beginners might find the lack of built-in features challenging without WordPress templates for ecommerce to guide them.

Pros
- Lightweight and fast-loading
- Integrates with Elementor’s page builder
- Complete customization control over design elements
- Responsive design across all devices
- Free to use, making it cost-effective for startups
Cons
- Lack of built-in features may be daunting for beginners
- Big learning curve for users unfamiliar with Elementor
- Advanced features require investment in Elementor Pro
Pricing
Hello by Elementor is free, making it an attractive option for users looking to build an ecommerce site without upfront costs.
Don’t have a hosting provider yet? Check out the 10 best WooCommerce hosting providers
4. Astra — High-performance theme with seamless WooCommerce integration
Astra secures its place among the top WordPress ecommerce themes thanks to its exceptional speed and versatility. This lightweight theme ensures your site loads quickly, which is essential for keeping visitors engaged and maximizing conversions.
The theme also offers an impressive range of pre-built templates and customization options, enabling users to build an ecommerce store that aligns with their vision. You don’t even need extensive coding knowledge.

Key features for ecommerce
- WooCommerce compatibility to easily manage ecommerce features like product listings, shopping carts, etc.
- Fast loading times improve user experience and SEO rankings
- Broad selection of ready-to-use starter sites for quick setup across a variety of industries
- Customizable layouts via the WordPress Customizer, no coding necessary
- Mobile-responsive design for consistent shopping experiences on any device
Review of Astra
Astra is known for striking the perfect balance between performance and flexibility. The theme’s architecture is built on a modular approach. This allows users to only activate the features they need, keeping the site fast and reducing plugin conflicts.
The theme’s integration with popular page builders like Elementor and Beaver Builder extends its customization capabilities. It’s an ideal choice for those seeking a wide range of design options.
With accessibility and SEO-friendly coding, Astra gives ecommerce stores an edge in search engine rankings. However, users looking for more advanced ecommerce-specific features might need to explore additional plugins or premium add-ons.

Pros
- Impressive speed and performance
- Versatile and flexible for various niches
- User-friendly customization options
- Responsive design for all devices
- Regular updates and reliable developer support
Cons
- Learning curve for beginners due to extensive options
- Limited advanced features in the free version
- May require additional customization for specialized designs
Pricing
Astra offers a free version with essential features. Meanwhile, the Pro version starts at $59/year, which unlocks advanced options and premium templates.
5. Flatsome — Fashion-forward with a built-in page builder
Flatsome deserves mention among WordPress ecommerce themes that integrate hassle-free with WooCommerce. Its intuitive UX Builder and large collection of ready-made layouts make it simple to create visually appealing, personalized online stores, particularly in the fashion and retail sectors.

Key features for ecommerce
- Intuitive UX Builder for easy customization without coding
- Live Search feature for improved product discovery
- Customizable product pages with multiple layout options to tailor product presentation
- Secure checkout process with multiple design styles
Review of Flatsome
Flatsome’s UX Builder offers a user-friendly interface for building complex layouts without a touch of code. The theme’s focus on performance means fast-loading pages maintaining customer engagement.
The theme’s extensive customization options, from header styles to product display formats, allow you to express your brand however you wish. Plus, its responsive design adapts smoothly to different screen sizes to provide a consistent shopping experience across devices.
While Flatsome offers numerous features for a creative website, new users might need time to explore and utilize its capabilities fully.

Pros
- Design options for any store, no matter how niche
- UX Builder that even beginners can use
- Lots of pre-designed elements and templates to save you time on building your store
- Strong focus on responsive design and mobile optimization
- Regular updates and well-rated customer support
Cons
- Learning curve for utilizing all features effectively
- One-time purchase may lack long-term support options
- Some advanced features might impact site performance if not implemented well
Pricing
Flatsome is available for a one-time purchase of $59 on ThemeForest.
6. OceanWP — Versatile multi-purpose theme with strong ecommerce features
If you value performance, flexibility, and integration, OceanWP could be the perfect choice for you. It’s a popular go-to multipurpose WordPress theme with fast loading times that keep customers on your site, increasing the chances of purchases.
Its modular approach allows users to customize their online stores extensively without compromising speed or usability. The creative offered by OceanWP is well-suited to food and beverage and travel websites.

Key features for ecommerce
- Integrates with WooCommerce integration for smooth management of ecommerce features
- Built-in theme builder to personalize layouts with ease
- Dynamic block elements to simplify the process of customizing individual sections
- Extensive customization options for unique brand experiences
- Responsive design for consistent cross-device shopping
Review of OceanWP
OceanWP excels in balancing functionality with ease of use. The theme’s native compatibility with popular page builders like Elementor enhances its versatility and allows complex layouts without coding.
It has ecommerce in mind, evident in its features, such as floating add-to-cart bars and quick-view options to enhance the shopping experience. The theme’s modular structure allows users to activate only the features they need. This effectively maintains site speed.
While OceanWP offers a range of customization options, some advanced features are locked behind the pro version.

Pros
- High performance with optimized code structure
- Extensive customization options for brand-focused store designs
- WooCommerce integration
- Regular updates and active community support
- Flexible pricing with both free and premium options
Cons
- Some advanced ecommerce features require the pro version
- Learning curve for utilizing all customization options
- May require additional plugins for specific functionalities
Pricing
OceanWP offers a free version with essential features. Meanwhile, the premium version starts at $49/year, giving you access to advanced options for one site and premium demos. Then, it’s $54/year for three sites, $89/year for up to 10 sites, and $1591/year for up to 300 websites. Lifetime access starts at $189.
7. The7 — Customization king with Visual Composer integration
The7 offers exceptional flexibility and many customization options. Like the others in this list, it also integrates well with WooCommerce. Its page builder and library of pre-made layouts support you in making an online store that resonates with your brand.
The theme caters to both beginners and experienced developers, and it offers a comprehensive solution for building versatile ecommerce websites across a range of industries.

Key features for ecommerce
- Built-in page builder for easy customization without coding
- Extensive library of pre-designed layouts and templates
- Advanced design options for unique store aesthetics
- Responsive design ensuring consistent cross-device experience
Review of The7
The7’s strength lies in its unparalleled customization capabilities. The theme offers a wide array of options for every element, from headers to footers, allowing for truly unique store designs.
Its integration with Visual Composer enhances layout flexibility and enables complex page structures without coding. The7’s performance optimization features, including lazy loading and minification options, help maintain site speed despite offering a wide range of features.
The7’s vast capabilities offer endless possibilities. However, new users might initially be overwhelmed by the abundance of options.

Pros
- Extensive customization options for unique store designs
- Strong integration with Visual Composer for flexible layouts
- Large library of pre-designed templates for quick setup
- Regular updates and comprehensive documentation
- Responsive design with mobile-specific customization options
Cons
- Potential performance impact if not implemented properly
- Some users may find it costly
Pricing
The7 is available for a one-time purchase of $39 on ThemeForest. This includes future updates.
Prevent cart abandonment:
How to customize the WooCommerce checkout page
8. Shoptimizer — Conversion-focused speedster
Shoptimizer is a top choice for WordPress ecommerce due to its laser focus on speed and conversion optimization. This theme is tailored for online stores looking to enhance user experience and grow sales.
With features designed to streamline the shopping process and improve site performance, Shoptimizer is ideal for businesses that focus mainly on maximizing their ecommerce potential.

Key features for ecommerce
- Speed optimization for improved performance and SEO
- Distraction-free checkout to increase conversions
- Slide-out cart for an enhanced shopping experience
- Smart search functionality for quick product discovery
- WooCommerce product blocks for easy layout customization
Review of Shoptimizer
Shoptimizer’s design philosophy prioritizes the elements that drive ecommerce success. The theme’s clean, modern aesthetic puts products front and center, while its optimized code ensures fast loading times across all devices.
Features like easy checkout and slide-out carts are specifically engineered to reduce cart abandonment and increase sales. Shoptimizer’s integration with Elementor allows easy customization. It’s accessible to users with varying levels of technical expertise.
The theme offers a wealth of ecommerce-specific features out of the box. However, some users might find the design options somewhat limited compared to more general-purpose themes.

Pros
- Focus on speed and performance
- Built-in conversion-optimized features
- User-friendly customization via Elementor
- Regular updates and dedicated support
- Strong emphasis on mobile responsiveness
Cons
- Limited design flexibility compared to multipurpose themes
- Higher price point than some competitors
- Some advanced features may require additional plugins
Pricing
Shoptimizer is available for a one-time purchase of $99. This includes all premium features and updates.
9. Blocksy — Modern Gutenberg-ready theme with fast performance
Blocksy makes our list of the best WordPress themes for ecommerce thanks to its modern approach and smooth integration with the Gutenberg editor. It also works perfectly with Elementor and other popular WordPress page builders like Beaver Builder, Visual Composer, and Brizy.
This lightweight theme offers optimal performance and extensive customization options. That’s why it’s great for creating contemporary, fast-loading online stores. Its user-friendly interface and WooCommerce compatibility make it suitable for both beginners and experienced developers.

Key features for ecommerce
- Customizable product layouts and gallery styles
- Built-in quick view option for improved product browsing
- Fully customizable cart and checkout processes
- Responsive design for optimal mobile shopping experience
Review of Blocksy
Blocksy offers a modern, clean design aesthetic and impressive performance metrics. The theme’s integration with the Gutenberg editor provides a native feel within the WordPress ecosystem. Meanwhile, it still provides extensive customization options through its own intuitive interface.
This theme has a comprehensive approach to ecommerce. Features like customizable product galleries and quick view options enhance the shopping experience. Plus, its modular structure allows users to enable only the features required, contributing to its excellent speed.
While Blocksy offers a wide range of customization options, some users might find that the reliance on the theme’s custom options panel rather than the WordPress Customizer requires a slight learning curve.

Pros
- Excellent performance and speed optimization
- Extensive customization options without coding
- Strong WooCommerce integration with enhanced features
- Regular updates and active development
- Flexible pricing with both free and premium options
Cons
- Learning curve for the custom options panel
- Limited number of pre-built demo sites compared to some competitors
- Some advanced features require the premium version
Pricing
Blocksy offers a free version. Meanwhile, the premium version starts at $69/year for a single site license, $99/year for the Business plan (for up to 10 sites), and $149/year (for unlimited sites). It also offers a lifetime payment starting at $199.
10. Storefront — Official WooCommerce theme with smooth integration
Storefront is a must-consider WordPress ecommerce theme as it’s the official theme developed by WooCommerce itself. This lightweight and flexible theme is purpose-built for online stores, providing a solid foundation for creating professional and functional ecommerce websites.
Its minimalist design and WooCommerce integration make Storefront an excellent choice for businesses looking for reliability and simplicity in their online presence.

Key features for ecommerce
- Responsive design for consistent cross-device experience
- Customizable homepage template for showcasing products
- Multiple widget areas for easy content organization
- Built-in accessibility features for inclusive shopping
Review of Storefront
Storefront’s greatest strength lies in its deep integration with WooCommerce, ensuring compatibility with all core features and extensions. The theme’s clean, minimalist design provides a professional look out of the box while still allowing customization to match brand aesthetics.
Storefront’s focus on performance results in fast loading times. This is crucial for user experience and SEO. The theme’s built-in accessibility features demonstrate a commitment to inclusive design, which could potentially broaden a store’s customer base.
Storefront offers a solid foundation, but users looking for more advanced design flexibility might need to invest in additional plugins or child themes.

Pros
- Seamless integration with all WooCommerce features
- Optimized for performance and fast loading times
- Regular updates aligned with WooCommerce core
- Strong focus on accessibility and inclusive design
- Extensive documentation and community support
Cons
- Limited advanced styling options in the core version
- Basic design may require additional customization for uniqueness
- Fewer pre-made layouts compared to some competitors
Pricing
Storefront is available for free from the WordPress repository. However, there are optional paid extensions for additional functionality.
Summary
Our exploration of the top WordPress ecommerce themes for 2025 reveals key trends: speed optimization, extensive customization options, and strong WooCommerce integration.
Themes like Astra and Shoptimizer focus on speed and conversion optimization, while Flatsome and The7 excel in customization. OceanWP and Blocksy offer strong multi-purpose functionality, and Storefront provides WooCommerce integration.
Remember, the right theme can significantly impact your store’s performance, user experience, and, ultimately, your bottom line.
Test drive these themes before you finalize one. Don’t forget to check out their previews and demos to find the perfect fit for your online store. With the right theme as your foundation, you’re well on your way to ecommerce success.
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