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Best bulk text message services for 2024

Reading Time: 10 minutes

Bulk text message services are a powerful tool for businesses looking to engage customers and drive sales. In fact, 81% of consumers check their text notifications within just five minutes of receiving a text, and nearly 30% check within 60 seconds. This high engagement rate makes bulk SMS an effective way to reach your audience.

But with so many bulk SMS providers available, finding the right one for your business can be tricky. The best service for you will depend on factors like your budget, the size of your contact list, and the specific features you need.

To help you make the right choice, we’ve put together a list of the top six bulk text message services for 2024. 

We’ll look at the key features, pricing, and benefits of each platform. Plus, we’ll give you a step-by-step guide on how to send bulk SMS campaigns and create effective messages that resonate with your audience. 

By the end of this article, you’ll have a clear understanding of the best bulk SMS services available and how to use them for your business.

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What is bulk text messaging?

Bulk text messaging is the process of sending large volumes of SMS messages to a group of recipients simultaneously. It allows businesses to communicate quickly and efficiently with their customers, delivering important information, promotions, or updates to their mobile devices.

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Best bulk text message services 

Are you a bulk text message sender, or is it part of your future marketing plan? Here is a list of the top bulk SMS marketing software you should consider.

1. Omnisend

Best for omnichannel marketing  

Omnisend homepage

Omisend is an ecommerce-focused bulk text message service that combines SMS marketing with email and push notifications. The tool comes with robust segmentation, automation capabilities, and detailed reporting. 

Pricing information

Omnisend has a free plan with features that include:

  • 60 SMS and 500 emails
  • Pre-built automation and workflows
  • Popups and signup forms
  • Unlimited segmentation
  • Award-winning 24/7 email and live chat support on all plans

Paid plans start from $16/month. For 500 contacts:

  • Standard: $16/month (6,000 emails, 60 SMS)
  • Pro: $59/month (unlimited emails, free SMS to the monthly price of the plan)

Main features and benefits

Here are Omnisend’s key features:

  • Omnichannel marketing: You can combine SMS, email, and web push notifications into a single workflow
  • Automation: Omnisend provides pre-built workflows that you can use out of the box to send automated SMS campaigns to your audience
  • Global reach: You get global text-only SMS reach to easily sell to international markets
  • Multiple list-building tools: Omnisend allows you to grow your contact list using signup forms, landing pages, popups, teasers, and more
Automate your SMS marketing success with Omnisend

2. Attentive

Best for businesses focusing only on SMS marketing

Attentive homepage

Attentive is another great mass texting software choice for marketers looking to send personalized campaigns to their audiences. It’s best suited for businesses fully focused on SMS marketing. 

Pricing information

You’d need to contact Attentive’s sales team for more information on the pricing plan that fits your business. 

Main features and benefits

Some of Attentive’s key features include:

  • Advanced personalization features: Attentive allows you to segment your audience and send tailored messages through dynamic content
  • Deliverability tools: Smart Sending and Quiet Hour help optimize your sending time and improve deliverability
  • Two-way texting: You can use keywords that trigger responses to engage with customers

While discussing SMS marketing platforms, you also might want to consider other Attentive alternatives to make an informed choice.

3. Yotpo 

Best for ecommerce businesses focusing on SMS

Yotpo homepage

SMSBump was a top bulk text message service for Shopify and BigCommerce ecommerce platforms. Yotpo acquired the platform and rolled it into its overall offerings. 

Yotpo’s SMS marketing feature is more specialized for users who run ecommerce stores.

Pricing information 

Yotpo offers SMS at $0.0072/SMS billed monthly with a spending commitment. You must contact a sales representative to discuss utilizing the platform.

Main features and benefits

Here are some notable features of this mass texting app:

  • Dual opt-in options: You get list-building forms, links, keywords, QR codes, etc., for SMS and email marketing audiences
  • Real-time analytics: Yotpo provides valuable insights to help you track your most important metrics
  • Waste management engine: Yotpo gives you tools to help you manage your budget and eliminate campaigns that aren’t providing value
  • Audience manager: You can build segments to target your audience based on various aspects such as behavior, preferences, and demographics

4. Textedly

Best for flexible bulk SMS plan

Textedly homepage

Textedly is a top bulk text message service for small to medium-sized businesses. It’s a simple, easy-to-use platform with a straightforward web-based interface, suitable for beginners.

Pricing information

Textedly provides a wide range of SMS pricing plans, giving you the flexibility to choose a plan within your budget. 

The paid plans start at $26/month, billed monthly for the Basic plan. There are 13 plans available, and the most expensive one (Champion Plan) costs $2,999/per month.

Textedly does not have a free plan, unfortunately. However, there’s a 14-day free trial to test the tool first. 

Main features and benefits

Here are some of Textedly’s main features:

  • Custom keywords: You can customize your keywords for different groups to have them sign up for your text marketing campaigns
  • Scheduled SMS: Textedly has a planner that allows you to set up a single text or bulk text messages to go out at any time and date in the future
  • Long text messages: Textedly is one of the few mass texting services that allows you to send an SMS with over 455 characters and an MMS of up to 1,600 characters
  • Drip campaigns: You can turn on this feature and let Textedly send automated messages to your subscribers 

5. SendPulse 

Best for sales

SendPulse homepage

SendPulse is a bulk text marketing automation tool allowing you to send SMS and email newsletters to your contact list. The platform collaborates with over 1,000 mobile network providers in over 200 countries and supports Unicode, which allows users to send messages in any language.

Pricing information 

This platform does not offer separate pricing plans for SMS campaigns. If you want to send bulk text messages, you’ll need to pay a flat fee which varies by country. In the US, it’s only 2.2 cents per SMS. 

Main features and benefits

Some SendPulse key features include:

  • Multiple marketing channels: Besides SMS and email marketing, you can combine your campaigns with live chat, social media chat, transactional emails, and web push notifications
  • Scheduled SMS: You can still run your SMS marketing even when you’re not there by scheduling your SMS campaigns for later
  • Segmentation: With SendPulse, you can make more exciting offers by targeting specific demographic subsets of your audience, e.g., based on age, gender, and interests
  • Analytics: SendPulse lets you keep tabs on the open, clickthrough, and unsubscribe rates of your SMS messages

6. BulkSMS

Best for businesses that want flexible pricing (without a contract)

BulkSMS homepage

Another one of the best bulk text message services is BulkSMS, as the name suggests. It’s a cloud-based SMS gateway provider that allows you to send two-way text message campaigns to your global audience. 

Pricing information

BulkSMS uses a pay-as-you-go pricing system. Here, users purchase blocks of message credits that they can use once or over time. 

Unlike subscription-based pricing, there are no recurring costs, and your credits do not expire.

The price of the credits is determined by the total number of SMS messages delivered in the bundle and the location of your recipients.

In the US, if you buy 1,000 credits, you’d be able to send about roughly 1,000 messages, and that would cost you $36.50. You can buy between 200 and 50,000 credits.

Main features and benefits

Some key features that SMSBulk provides include:

  • Mobile application: BulkSMS offers a mass text app for iOS users alongside the web-based application
  • Automated opt-out: The platform automatically blocks you from sending messages to customers who have opted out of your SMS list
  • Long SMS: Send long SMS messages of up to 918 characters (the equivalent of six SMS)
  • Unicode messages: Send messages in any language, including those requiring special characters. This way, you can quickly expand into the global market

Comparison of the best bulk SMS message tools

Here’s a quick overview of these mass text messaging tools side-by-side.

SoftwareFree plan available?Paid plan starts fromBest for
Omnisend$16 for up to 500 emails and up to 60 SMSOmnichannel marketing (SMS combined with email and push messages)
Attentive CustomBusinesses focused on SMS marketing
YotpoCustomEcommerce businesses focusing on SMS
Textedly$26/month for 500 text messages/monthBusinesses looking for flexible plans
SendpulseNo pricing plans. Cost based on carrier feesSales
BulkSMSPay-as-you-go pricingBusinesses that want flexible pricing

How to send bulk text messages

If you’re wondering how to send bulk text messages, you’ve come to the right place. Sending bulk SMS is a straightforward process that can be accomplished in a few simple steps. 

Using a powerful marketing automation platform like Omnisend, you can easily manage your contact list, craft engaging messages, and send bulk text messages to your audience. 

Here’s how:

1. Build your contact list

The first step in sending bulk text messages is to build a list of contacts who have opted-in to receive your messages. 

With Omnisend, you can create signup forms and popups to collect contact information from your website visitors. You can also import existing contacts from other sources, such as a CSV file or your ecommerce platform.

2. Segment your audience

Once you have a list of contacts, it’s important to segment them based on their interests, behavior, or demographics. 

Omnisend allows you to create custom segments based on various criteria, such as purchase history, email engagement, or signup source. By segmenting your audience, you can ensure that your bulk text messages are targeted and relevant to each recipient.

3. Craft your message

Next, it’s time to create your bulk text message. 

Omnisend provides a user-friendly editor that allows you to compose your message, add images or links, and personalize the content for each recipient. Keep your message concise, engaging, and focused on a single call-to-action to maximize its impact.

4. Set up your campaign

With your message crafted, you can now set up your bulk SMS campaign in Omnisend. 

Choose the segment you want to target, select the sending time and date, and configure any additional settings, such as a custom sender name or opt-out instructions. Omnisend also allows you to preview your message before sending it to ensure it looks perfect.

5. Send and monitor your campaign

Once your campaign is set up, it’s time to hit send! 

Omnisend will deliver your bulk text messages to your selected audience, and you can monitor the performance of your campaign in real-time. Track metrics such as delivery rates, open rates, and click-through rates to assess the success of your campaign and make data-driven decisions for future sends.

By following these steps and leveraging the power of Omnisend, you can easily send bulk text messages that engage your audience and drive results for your business. 

Remember to always maintain a permission-based contact list, provide value to your recipients, and continually optimize your campaigns based on performance data.

How do I write a bulk SMS message?

Writing an effective bulk SMS message is crucial for engaging your audience and achieving your marketing goals. When crafting your message, it’s essential to keep it concise, clear, and compelling.

Here are some tips on how to write a bulk SMS message that resonates with your recipients:

1. Keep it short and sweet

SMS messages have a limited character count, so it’s important to get your point across quickly. 

Aim for a message that’s around 160 characters or less, and focus on a single call to action. If you need to include more information, consider using a shortened URL or linking to a mobile-friendly landing page.

2. Personalize your message

Personalization can go a long way in making your bulk SMS messages more engaging. 

With Omnisend, you can easily include personalization tags in your SMS automations, such as the recipient’s name or other custom properties. This helps to create a more tailored experience for each recipient.

3. Provide value

Your bulk SMS message should offer your recipients something of value, whether it’s a special promotion, an exclusive offer, or a helpful tip. Make sure your message is relevant to your audience and aligns with their interests and preferences.

4. Include a clear call to action

Your SMS message should have a clear purpose and a specific action you want your recipients to take. Whether it’s to make a purchase, visit your website, or sign up for an event, make sure your call to action is prominent and easy to follow.

5. Test and optimize

Before sending your bulk SMS message, test it on different devices to ensure it displays correctly and that any links work as intended. Once your campaign is sent, monitor its performance and analyze the results. Use this data to optimize future campaigns and continually improve your messaging strategy.

When you’re ready to send your bulk SMS message, Omnisend makes it easy with our SMS campaign tool. Here’s a quick step-by-step guide:

  1. Go to Campaigns → New campaign → SMS campaign → Create SMS
  2. In the SMS campaign editor, set the message, add the campaign name, sender’s name, the text of your SMS, and opt-out instructions
  3. Add an unsubscribe link to the SMS, as it’s mandatory for US/CA customers
  4. Test the SMS by sending it to any mobile phone number (priced like a regular SMS message)
  5. Select the recipients — you can send to all SMS subscribers or subscribers of a particular segment
  6. Review the price estimation for the total SMS campaign
  7. Exclude countries you don’t want to send SMS to, in order to reduce the total price
  8. Review your SMS campaign and send it out immediately, or schedule it for later
  9. Check the reports for your SMS campaign, including SMS sent, revenue, click rate, unsubscribe rate, and campaign cost

By following these tips and using Omnisend’s powerful SMS marketing tools, you’ll be well on your way to creating effective bulk SMS messages that drive engagement and revenue for your business.

Summary

Bulk text message services have become an essential tool for businesses looking to engage customers and drive sales. With high open and engagement rates, SMS marketing is one of the most effective ways to reach your audience. 

However, with numerous bulk SMS providers available, it can be challenging to determine which one best fits your business needs.

In this article, we’ve explored the top six bulk text message services for 2024, including Omnisend, Attentive, Yotpo, Textedly, SendPulse, and BulkSMS. Each platform offers unique features, pricing plans, and benefits to cater to various business requirements.

We’ve also provided a comprehensive guide on how to send bulk text messages, walking you through the process of building your contact list, segmenting your audience, crafting engaging messages, setting up campaigns, and monitoring performance. 

Additionally, we’ve shared valuable tips on how to write compelling bulk SMS messages that resonate with your recipients.

By leveraging the power of Omnisend’s SMS marketing tools and following the best practices outlined in this article, you can create successful bulk text message campaigns that engage your audience, drive conversions, and grow your business. 

Remember to always maintain a permission-based contact list, provide value to your recipients, and continually optimize your campaigns based on performance data.

Want to upgrade your SMS marketing by combining it with email and push alerts? Check out Omnisend
Bernard Meyer
Article by
Bernard Meyer

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.