Bulk SMS service: Boost your business with instant messaging
Reach thousands in seconds with Omnisend’s bulk SMS. Send automated, personalized messages, enhanced with multimedia, and track results effortlessly — all in one platform. With Omnisend, you can:
Combine SMS, email, and push for seamless omnichannel marketing
Use pre-built automation workflows to save time
Grow your SMS list with TCPA-compliant popups and landing pages
Bulk SMS, also known as mass texting, involves sending large volumes of text messages to multiple recipients simultaneously.
Businesses of all sizes use this method to communicate quickly and directly with clients. The SMS attracts prompt attention and engagement because it’s delivered directly to the message inbox.
Messages sent via bulk SMS are promotional or transactional and are often short and concise. The SMS might include special offers, reminders, critical updates, or details about product launches, making them essential to marketing campaigns and customer engagement strategies. By leveraging bulk SMS, businesses can effectively share discounts, exclusive deals, or announcements with their audience.
Engage your audience with text messages — try Omnisend today!
Omnsend’s powerful SMS automation can support businesses of all sizes, from startups to global brands. It has pre-built workflows that can streamline automation for cart abandonment, birthdays, shipping confirmation automation, and more.
With Omnisend’s beginner-friendly model, SMS marketing features are easy to use to drive customer interaction and sales. Build your SMS list, set up the workflow, and you’re ready.
Here are some of the key benefits of using a bulk SMS service for businesses:
Instant communication: One of the most significant advantages of bulk SMS marketing is its ability to provide prompt communication.
Messages sent through SMS are typically delivered within seconds, ensuring that your audience receives them in real-time. Since consumers carry their mobile phones everywhere, they’re always accessible.
High open rates: Studies show that SMS messages have an average open rate of around 98%, compared to only 22% for email.
People are far less likely to ignore a message on their phone, as it’s perceived as more urgent and personal. With such high visibility, SMS is a more effective tool for timely communication.
Cost-effectiveness: Bulk SMS marketing is a highly cost-effective solution for businesses of all sizes. You can send bulk SMS at a relatively low cost per message using any mass texting service.
Many bulk SMS services also offer flexible pricing plans for businesses to adjust their budgets based on their needs. You can also use some service providers’ bulk SMS free trials to test the effectiveness of the strategy before fully committing.
Engagement and conversion: The concise nature and immediate delivery of SMS messages ensure that customers are more likely to act on the information provided.
With a bulk SMS sender, you can craft personalized text messages that motivate customers to engage and convert.
See the real impact of SMS
SMS is easier to use and more cost-effective than ever. Discover why you should incorporate this valuable channel.
The first step in bulk SMS marketing is selecting the right service provider. The success of your SMS campaign also depends on the service provider you choose, so compare their features and pricing to make the right choice.
You can consider factors like user-friendly interfaces and good customer support. Also, check if they offer features like scheduling, two-way messaging, automation, and analytics measurement. Some popular options include Omnisend, Twilio, SimpleTexting, Textedly, and others.
For example, with Omnisend, you can create SMS workflows to send messages to customers at predetermined times or triggered by specific actions:
Image via Omnisend
2. Create an account and build your contact list
Before sending bulk SMS messages, build a list of contacts with your potential and existing customers.
Multiple ways to build a contact list include collecting phone numbers at checkout, offering an SMS signup option on your website or landing pages, or using popup forms to capture visitor information. Ensure you get explicit consent from customers before adding them to your list.
Once you’ve collected phone numbers, you can segment the list based on different criteria. This will help you send targeted messages that are relevant to each group.
On Omnisend, you can either send SMS campaigns to all subscribers or create specific segments to target your audience more effectively:
Image via Omnisend
3. Craft your SMS message
Now that you’ve built a contact list with all the numbers consented to receive your SMS, it’s time to craft your message.
Remember that text messages have character limits, so clarity is key. Focus on prioritizing the most relevant information.
With the Omnisend SMS campaign editor, you can see the message limit, preview the message, add images and GIFs, and personalize the sender’s name. You can also include important opt-out instructions, which are a legal requirement in many regions.
Image via Omnisend
4. Set up your bulk SMS campaign
Start by uploading your contact list to the bulk SMS service provider’s dashboard. Most platforms allow you to import contacts from CSV files easily.
Choose the timing for sending your messages. You can send the messages immediately or schedule them for later, depending on when your audience is most likely to engage with them. Then, review all details carefully before sending.
5. Send and analyze your campaign
You’re now all set to launch your bulk SMS campaign. After sending the messages, consider monitoring and analyzing the results to see how your campaign performs.
Omnisend offers detailed analytics, including metrics like SMS volume, click rates, unsubscribe rates, and more. These insights help you identify what worked well and what needs improvement for your next campaign:
Image via Omnisend
Bulk SMS video tutorial
Watch this comprehensive video tutorial on bulk SMS marketing to learn how to send SMS campaigns and increase your business reach effectively:
Best bulk SMS software for 2025
To choose the best bulk SMS sender for your business, assess the features and offerings of the different tools.
Omnisend is a powerful SMS marketing tool that enhances engagement. By including rich media such as GIFs and images, you can boost engagement with targeted SMS or MMS campaigns for flash sales and new product promotions. Its seamless SMS list-building tools help you grow your contact base in a compliant, non-intrusive manner.
With features like TCPA compliance and easy opt-out options, you can ensure that you follow the SMS compliance best practice to keep your messaging respectful and legal.
Omnisend also allows you to communicate directly with customers through two-way SMS messaging and track the performance of your SMS campaigns with detailed channel-level reports.
Here are some of the best top-rated bulk SMS software for 2025:
Omnisend – Integrated SMS and email marketing, automation, segmentation
When selecting a bulk SMS service provider, focus on factors that align with your business goals and audience reach. Here are some key considerations to guide your decision:
Coverage: Some providers excel in regional markets, while others can specialize in worldwide coverage. Confirm the provider’s ability to handle international SMS campaigns if your audience spans multiple countries.
Knowing the best time to send messages is essential. You can adjust your tool based on the target area and schedule messages for the optimal times in those locations.
Pricing: SMS marketing is a pocket-friendly solution, but the SMS marketing costs may vary as you scale. A pay-as-you-go option is ideal if you have varying messaging needs.
Alternatively, if you have consistent messaging requirements, you can choose a monthly plan with a fixed cost and number of messages. When comparing providers, consider hidden costs, such as setup fees or charges for premium features.
Key features: Consider the features that will best support your messaging. These include message scheduling, personalization features, analytics, SMS compliance, opt-out mechanisms, and data protection.
Also, look for integrations that will enable you to automate your SMS campaigns and integrate them with other marketing tools.
How to write a bulk SMS message?
Since SMS messages have character limits, crafting concise and valuable content is essential. We’ll discuss the main tips for writing bulk SMS messages that drive engagement and conversions:
1. Be concise
Brevity is key when composing a bulk SMS message. Get straight to the point and provide the essential information that your audience needs.
Use simple language and avoid unnecessary jargon that might confuse your recipient. If you need to include more details, consider including a link in the SMS to where recipients can find further information like this SMS by Men’s Warehouse:
Personalization is one of the most effective ways to increase engagement in bulk SMS marketing. Most SMS platforms allow for dynamic fields, which let you insert specific details about the customer, such as their location, preferences, or recent purchases.
This small touch can make a big difference in how recipients perceive your message. See an example of how Swift Digital personalizes its SMS with the recipient’s name:
Every SMS should have a clear action you want your audience to take. Whether it’s visiting a website, making a purchase, or responding to a survey, make it obvious.
The CTA should be easy to understand and straightforward. Use action verbs like “Click,” “Shop,” or “Reply.” Make sure the next step is simple and accessible for the recipient.
This SMS by Mate uses the first line to catch the attention of the customer and gives a clear CTA by adding “Shop now”:
It’s easy to make mistakes when writing bulk SMS messages, especially with large volumes. Always proofread your message before sending it to your entire list.
Check for spelling and grammar errors. A quick review can help ensure your message is professional and polished.
How to do bulk SMS marketing legally and effectively
In SMS marketing, there are legal and ethical considerations to keep in mind to ensure successful campaigns. Here are some factors you need to pay attention to:
SMS marketing regulations
When engaging in bulk SMS marketing, it’s crucial to understand the acts that you need to follow to market your business within proper regulations.
In the US, the Telephone Consumer Protection Act (TCPA) governs SMS campaigns. It mandates businesses obtain prior express consent before sending marketing texts.
Similarly, the General Data Protection Regulation (GDPR) sets strict rules on personal data processing in Europe, which also applies to SMS marketing in the UK.
Best practices for compliance
Staying compliant begins with understanding and implementing SMS marketing best practices:
Obtain clear, written consent before adding users to your SMS list
Send a confirmation message to new subscribers outlining what to expect
Always include a simple “STOP” option in every SMS for users to opt-out
Limit the frequency of messages to avoid overwhelming your audience
Store user data securely and follow data protection regulations
Regularly review your practices to ensure compliance with updated data laws
Avoiding spammy tactics
SMS marketing must be used strategically to avoid being labeled as spam. Focus on delivering valuable content that benefits recipients. Sending unsolicited or irrelevant messages can lead to complaints or opt-outs.
Use cases for bulk SMS across industries
Mass texting services can be adapted for different scenarios, but they’re particularly suited to the unique needs of different sectors. Let’s review the use cases of bulk SMS services in various industries:
Retail and ecommerce
Ecommerce businesses can use bulk SMS to drive customer engagement. They use it to announce promotions, offer discounts, and share product launches.
Retailers also use SMS for abandoned cart reminders, nudging customers to complete their purchases. Like holiday sales, seasonal campaigns can be amplified through targeted SMS messages. For example, Men’s Wearhouse sends bulk SMS to customers with Cyber Monday deals:
Image via SMS Archives
Healthcare
Bulk SMS can help improve patient communication and care management in the healthcare sector.
Hospitals and clinics can use SMS to send appointment reminders to patients to optimize clinic schedules. Additionally, SMS can be used to send medication reminders to ensure patients adhere to their treatment plans.
Here’s an SMS example for rescheduling an appointment:
Banks and financial institutions use bulk SMS services to send real-time alerts about account activities and transactions. Additionally, financial services can send reminders for upcoming payments or targeted SMS messages, such as investment tips and loan offers.
For example, customers receive instant notifications when a transaction occurs like this example here:
Bulk SMS service can help streamline logistics operations. Delivery companies use SMS to notify customers about package statuses, such as dispatch, transit, and arrival times.
SMS also provides real-time updates on delays or schedule changes to ensure customers are always informed. You can also use bulk SMS to optimize fleet management and driver communication. Logistics companies can send SMS messages to drivers to provide route guidance, traffic updates, and delivery instructions.
Green Gadgets sends a shipment tracking message to make it easy for the customers to track the shipment:
Image via Textline
Omnisend bulk SMS service: User reviews
Omnisend’s bulk SMS service has received positive user feedback on platforms like Quora, Trustpilot, and others. Users agree that Omnisend provides excellent value for ecommerce businesses looking to streamline their marketing strategies.
For instance, on Quora, a user has commended Omnisend for its analytics and reporting:
Many users on G2 praise Omnisend for its ease of use and automation features. For those managing SMS campaigns, factors like good SMS deliverability at competitive rates are also mentioned:
Several reviews on the Shopify App Store commend Omnisend for providing an intuitive design that makes managing email and SMS marketing campaigns straightforward. The numerous features provided on the free plan and the support team’s responsiveness are also some pros users mention:
Some free options are available for sending bulk SMS, such as using limited trial versions or bonus SMS credits on platforms like Omnisend. However, these often come with restrictions, like a limited number of messages or access to certain features. For larger campaigns, paid plans offer better features and scalability.
2. Can I send bulk SMS in the USA?
Yes, you can send bulk SMS in the USA using different platforms like Omnisend, EZ Texting, and others with international reach. However, you must comply with regulations such as the Telephone Consumer Protection Act (TCPA) and obtain proper consent from recipients. Failure to follow these laws could result in fines or penalties.
3. Is BulkSMSNigeria legit?
BulkSMSNigeria is a legitimate platform for sending SMS campaigns. It’s widely used in Nigeria for business and marketing purposes. However, as with any service, it’s important to research reviews and ensure you understand the platform’s features and pricing before using it.
4. How to send 1,000 messages at once?
Send up to 1,000 messages using a bulk SMS service that can handle large message volumes. Upload a CSV file with recipient phone numbers, craft your message, and send it.
5. Is bulk SMS effective?
With an open rate of around 98%, SMS can ensure high visibility for your messages compared to other strategies like email marketing. SMS campaigns generate higher engagement, with recipients reading messages within minutes of receipt. This makes it an effective tool for customer communication.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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