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When it comes to ecommerce, there’s no denying that online stores have to keep up with the ever-evolving trends. And nowadays, more and more businesses are turning to AI copywriting tools to gain a competitive edge.
AI copywriting tools can help speed up your content marketing process, set your A/B testing on steroids and take your landing page conversion optimization to the next level.
In this article, we’ll explore what AI copywriting tools are and how they work, the benefits of using them for your ecommerce site, how to optimize landing page conversions using these tools, and tips for getting the most out of AI.
What are AI copywriting tools and how do they work?
AI copywriting tools are software programs designed to use artificial intelligence technologies such as natural language processing (NLP), machine learning (ML) and deep learning neural networks in order to produce automated content generation.
But we’re not talking about writing robotic text. AI’s goal is to create convincing content that mimics human writing in terms of quality, readability and semantic richness, to the point that a typical reader wouldn’t be able to tell the difference between human and machine.
As a proof of concept, the entire introduction for this article — save for five words — was created by an AI copywriter.
The benefits of using AI copywriting tools
When it comes to incorporating AI copywriting tools to your ecommerce content workflow, there are many areas your organization could benefit from, including:
No more writer’s block
Like any creative endeavor, developing high-quality copy from scratch always begins by staring at a blank page. Now, this may not be an issue if you’re feeling inspired.
But if you aren’t, or if you’ve been tasked with creating content at scale, sooner or later, you’ll run out of ideas and may be faced with writer’s block.
AI writing tools don’t have this problem because they’ve been trained to emulate human writing through reading millions of lines of professional copy from the best copywriters in the world.
All you have to do is provide the AI with some basic information about your topic and who your audience is, and within minutes it’ll generate original content at the click of a button.
Faster turnaround times
Another great benefit of AI copywriting tools is turnaround speed. Unlike human writers, computers don’t take coffee breaks, never get sick and don’t go on holidays.
Also, they never run out of ideas. You can always get what you need in a matter of minutes, sometimes even seconds, depending on how much content you need to generate.
Now, the caveat of “garbage in, garbage out” still applies here. So, don’t expect these tools to work miracles if you give them nothing useful to work with.
But if you take the time to refine your inputs into a clear set of instructions (no different than what you would give a freelance writer) you’ll get your original content back in minutes, not days, weeks or months.
As an extension of the above benefit, AI writing tools allow you to scale your content creation efforts without limit — these tools don’t get swamped with work, like human writers do, so you’ll never have to face delivery delays.
You can re-run AI copywriters as many times as necessary and get different results each time just by varying your inputs.
Also, given their large data training sets, AI writers are able to generate content about all manners of topics, marketing angles, and writing styles without ever “running out” of ideas.
How to optimize landing page conversions using AI copywriting tools?
So, let’s put these tools to the test and use them to optimize landing page conversions for your ecommerce site.
For this example, I’m going to use a fictional ecommerce site that delivers ready-to-cook meals on a subscription basis.
In order to generate the required copy for our landing pages, we are going to give our AI tool the following command:
Next, I ran this tool 6 times and then used the AI outputs to create the following four landing page versions to A/B test.
I used Omnisend’s Landing Page feature to create the landing pages. While normally used for collecting subscribers for newsletters, here I plan to send visitors to a page that has the entire menu for my meal-prep ecommerce store.
Here, I used the heading from the first AI output and then picked a number of bullet points from both samples.
Again, I chose the heading from the first AI output and then added bullet points from both samples.
Here I just used the content from AI six outputs for inspiration and came up with my own text variations.
Finally, in this example I used all six AI outputs for inspiration once again to create my own variations.
There you have it, with the help of AI I was able to create four landing pages for conversion testing with alluring copy for a specific target audience in about 10 minutes!
3 tips for using AI copywriting tools to improve your ecommerce business
Now, like with any new technology, AI copywriting tools have idiosyncrasies that you need to be aware of.
Over time, as these tools come out of their infancy, they’ll become more dependable right out of the box. But for now, here are three tips to help you get the most out of your AI writing tools:
Tip 1: Don’t count on AI for accuracy
AI is fantastic for coming up with persuasive language at the drop of a hat, but if that language contains facts and figures, it’ll get it right about 70% of the time. That means that 30% of the time it’ll be flat wrong!
The lesson here? Always always always fact check AI-generated data. So, never publish AI-generated names, dates, places, etc. without first corroborating the information for accuracy.
Tip 2: Don’t use AI as a proxy for expertise
AI copywriting computers are trained to write, not to think. Now, sometimes the writing might be so eloquent that you might think this thing is sentient — but it’s not, trust me on this!
While AI is super-capable at emulating human writers, it does not have expertise on any one specific subject — it just knows how to write about it without needing to become an expert first.
I know, this sounds weird for us humans to comprehend, but it’s par for the course for neural networks, the underlying technology behind AI copywriters.
So, never use AI tools to write about subjects you yourself don’t know much about. Some of the time it’ll get the core concept right but the details wrong, vice versa, or both.
If you’re a subject-matter expert, AI will become a fantastic ally that’ll save you countless hours of work. But if you’re not, it may quickly become a source of embarrassment.
Tip 3: Garbage in, garbage out
Finally, don’t expect AI to do miracles if you’re not willing to put in the necessary time to come up with meaningful instructions.
Consider AI copywriters to be no different than a human writing assistant you hired to help you out with your content creation strategy.
To get them to produce useful content, you need to supply them with a detailed brief so they know what’s expected of them.
You don’t just give them a topic and tell them: go write 1,500 words about it. You need to be a lot more specific, and the same applies to AI tools.
Are there any other ways to use AI copywriting technology to improve your online business?
Yes! In addition to creating targeted landing pages, there are numerous other ways that businesses can utilize these powerful tools in order optimize their websites’ performance even further. For example:
Blog post automation
AI copywriting tools are advancing in sophistication at a rapid pace. For example, the latest suite of tools can write entire 2,000 word blog posts in about 5 minutes, provided the instructions are as clear as a well-thought out brief for a freelance writer.
Now, keep in mind that you’ll need to edit this post thoroughly in order to make it into a final product, but you’ll be able to cut your overall content creation time in half.
Ad copy creation
These AI tools are also very capable copywriters for ad headlines and descriptions. From Google Ads to Facebook Ads, LinkedIn and more, AI copywriters can help you cut down your ad creation time significantly, while generating content that’s persuasive for your target audience.
AI copywriters can even help you come up with alluring product descriptions for your ecommerce store. Simply provide a basic product description with a list of features and let the AI jazz it up with an engaging narrative at the push of a button.
The future of AI copywriting tools in ecommerce
The future of AI copywriting tools in ecommerce looks very promising as more and more companies begin to adopt these technologies in order to streamline processes, improve user experience and ultimately increase conversion rates to boost revenue.
As technology progresses, so will the capabilities of these tools allowing ecommerce marketers greater control over ad placement and targeting strategies.
AI copywriting tools will also become more intuitive, allowing businesses to quickly create and optimize content while ensuring high quality standards are met.
Furthermore, in the not too distant future AI writing algorithms will be able to better understand customer behavior and tailor copy to your specific needs, leading towards higher accuracy in targeting the right audience with the right message.
AI copywriting tools are quickly becoming an invaluable asset for businesses looking to optimize marketing content on their ecommerce sites.
From turbocharging your landing page conversion optimization to streamlining your content creation strategies, to creating ad content at scale, these tools have the potential to revolutionize the way you do business online.
This article has provided you just with an overview of how to optimize ecommerce landing page conversions using AI Copywriting Tools, but there’s a lot more you can explore.
The best thing to do is to sign up for some free trials and put them to the test!
Marcelo Beilin is a Digital Marketing Consultant and blogger who helps clients take their traffic and online revenue to the next level. He also helps readers find the perfect tools to earn online income at BestTech2EarnOnline.com.You can connect with him on LinkedIn.