Rytis Lauris

Rytis co-founded Omnisend in 2014 and has run it as CEO ever since, taking it from a startup to a global email and SMS marketing platform. Before Omnisend, he built a digital marketing agency. He holds a BA in Political Science from Vilnius University, and his 15+ years building marketing and ecommerce companies feed directly into his writing here: opinion, prediction, and commentary on where ecommerce and email marketing are heading. His profile as a founder has earned him a steady media footprint, with mentions in Fortune, Forbes Business Council, MarTech Cube, and podcasts like SaaS Scaling Secrets and How to Win, covering everything from Omnisend's AI-driven pay policy to bootstrapping the company to $70M ARR. When he writes on this blog, it comes from twelve years in the room where those decisions get made.