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9 best sellers email examples to showcase your top products

Reading Time: 7 minutes

A best sellers email showcases your top-performing products in a promotional campaign to increase sales.

Effective best seller emails have eye-catching subject lines to encourage open rates, showcase products with clear, actionable buy buttons, and integrate customer reviews, special offers, and urgency tactics like time-limited discounts.

You can boost sales further by segmenting your audience and integrating personalized product recommendations into emails based on browsing and purchase history. 

Need inspiration for your template? We’ve listed nine best sellers email examples below to kickstart your campaign.

Join Omnisend to create personalized best sellers emails that convert

What is a best sellers email?

A best sellers email is a promotional email that lists your store’s top-selling products. These emails work to engage past customers with product favorites while giving browsers confidence to buy from your store for the first time. 

You’ll need product data to create a best sellers email. Omnisend’s email builder lets you add products manually with the Product Listing Item. Alternatively, the Product Recommender Item automatically shows best-selling products over the last 12 months.

If you add products manually, you can create custom lists of best sellers (e.g., most popular products in category X over $50) and segment your audience to deliver personalized recommendations that match their shopping history and preferences.

Targeted best sellers emails perform better because personalized recommendations are more relevant to each customer’s interests.

9 best sellers email examples to inspire you

These proven examples showcase creative ways to highlight your top products and turn browsers into buyers. When you’re ready to create your own, use Omnisend’s free newsletter templates to build professional emails that convert.

1. Made Trade

Subject line: Save on our sustainable best sellers ?

Sustainable marketplace Made Trade uses the subject line “Save on our sustainable best sellers ?” to combine a sale promotion with its eco-friendly positioning.

The pink header section prioritizes the discount code “HELLOFALL” for 10% off, while product listings feature authentic customer reviews highlighting quality and sustainability benefits.

Each product includes detailed customer testimonials focused on specific features and value, reinforcing premium quality and ethical positioning.

What you can learn from it

Customer reviews highlighting product quality and sustainability can effectively justify premium pricing for eco-friendly products.

2. Everlane

Subject line: Our Top Five Best-Sellers

everlane
Image via Really Good Emails

Fashion ecommerce retailer Everlane sends a focused best sellers email with the subject line “Our Top Five Best-Sellers,” ranking products numerically and pairing each with a customer review.

The gold hero section creates a visual hierarchy before transitioning to clean white space. Each product listing includes pricing and a direct customer quote, highlighting fit, quality, and value.

Product selection covers wardrobe essentials from $30 tees to $88 jackets, with consistent customer praise for quality and fit across price points.

What you can learn from it

Strategic use of customer reviews alongside pricing can validate product value and build purchase confidence.

3. Gantri

Subject line: And this week’s bestsellers are…

gantri
Image via Really Good Emails

Lighting brand Gantri uses the subject line “And this week’s bestsellers are…” to create casual intrigue, opening with an atmospheric lifestyle image that showcases its product in use.

The email balances aspirational lifestyle photography with practical product listings. Each lamp features transparent pricing, designer attribution, and a dedicated shop button to streamline purchase decisions.

The email closes with user-generated content through #GantriAtHome, showing products in real environments and adding social proof through customer styling examples.

What you can learn from it

Combining premium product images with customer lifestyle shots and Instagram-style social proof helps justify higher price points while building community trust.

4. Mack Weldon

Subject line: What’s up next?

mack weldon
Image via Really Good Emails

Menswear brand Mack Weldon intrigues customers with the subject line “What’s up next?” and then presents its best sellers as an introduction to its product range for new customers.

The email’s clean design uses light grey backgrounds and light blue CTAs to organize products by category. Each listing pairs minimalist product photography with a single key benefit statement.

The brand consistently focuses on comfort and quality across categories, highlighting specific fabric features like “micro-sanded french terry” and “four-way stretch” to justify premium positioning.

What you can learn from it

Simple product photography paired with clear, specific benefit statements can effectively communicate quality without relying on lifestyle imagery. You could use these ideas when starting an online clothing store without access to models. 

5. Dime

Subject line: Anniversary Sale Wrapped ?

dime
Image via Really Good Emails

Beauty brand Dime uses the subject line “Anniversary Sale Wrapped ?” to showcase top-selling products from its sale event, creating a curated collection that validates customer choices.

The email’s black background creates drama while highlighting product photography. The one-to-two structure systematically presents products, counting to 10 to emphasize the exclusivity of making the list.

Product selection spans skincare categories from SPF to serums and perfumes, showcasing the brand’s range while focusing on perennial best sellers like its Hyaluronic Acid Serum and Wonderscreen SPF 30 — a proven beauty marketing tactic.

What you can learn from it

Strategic countdown formatting can turn a standard best sellers list into an engaging reveal of customer favorites.

6. On

Subject line: ☁️ Turn our bestsellers into your best gift

on
Image via Really Good Emails

Athletic brand On uses the subject line “☁️ Turn our bestsellers into your best gift” to transform its top products into thoughtful holiday recommendations, leading with a cloud emoji that connects to its shoe technology.

The email features a striking lifestyle image with a gradient background. It then segments products into clear categories (shoes and apparel) with distinct value propositions for each category.

Rather than focusing on specific products, On emphasizes versatility and broad appeal through phrases like “every athlete” and “high-performance apparel goes wherever you do,” making the best seller status feel inclusive rather than exclusive.

What you can learn from it

Clean category segmentation with clear value propositions can make a best sellers list more approachable and gift-relevant to different customer needs.

7. Tens

Subject line: ? RESTOCK! OUR BEST SELLERS ARE BACK IN ? SET YOURSELF UP FOR SPRING ☀️

tens
Image via Really Good Emails

Eyewear brand Tens employs an urgent subject line with emojis to announce restocked best sellers, combining scarcity (“back in stock”) with seasonal timing (“spring”) to drive immediate action.

The email prioritizes lifestyle imagery showing models wearing the frames, creating aspiration while highlighting the “cinematic lens experience.” White space and minimal text keep the focus on the photography.

Rather than listing prices or product details, Tens builds desire through references to “previously sold out editions” and “most popular frames,” directing traffic to its website for conversion.

What you can learn from it

Simple, high-impact lifestyle photography combined with scarcity messaging can create urgency without requiring detailed product information.

8. Birchbox

Subject line: A Top Sale on Best-selling Products ?️

birchbox
Image via Really Good Emails

Beauty subscription service Birchbox uses the subject line “A Top Sale on Best-selling Products ?️” to promote a straightforward discount offer, driving traffic to its website rather than listing products directly.

The email design uses large typography and plenty of white space to emphasize a simple 15% off offer and “Save Money” CTA button. The summer beauty guide adds seasonal relevance without distracting the main promotional message.

Instead of product listings, Birchbox creates urgency with phrases like “flying off our shelves” and offers a spending threshold ($35+) to increase average order value through its website.

What you can learn from it

A simple discount code and clear value proposition can drive website traffic effectively without needing to showcase specific products.

9. Anya Hindmarch

Subject line: Discover our bestsellers

anya hindmarch
Image via Really Good Emails

Luxury bag retailer Anya Hindmarch uses the subject line “Discover our bestsellers” paired with a first-time buyer discount to create an appealing entry point into its premium accessories collection.

The minimalist design emphasizes three hero products through centered, high-resolution photography against clean white space. Each product image leads directly to pricing, creating a clear path to purchase.

The product selection strategically ranges from a £350 phone pouch to a £795 bag, with clear product names highlighting premium materials like “Flat Leather” and “ECONYL regenerated Nylon.”

What you can learn from it

Clean design, premium photography, and strategic price ranges can showcase luxury products effectively without overwhelming promotional messaging.

15+ best sellers email subject lines you can steal

Getting your subject lines right is crucial to high open rates. Need inspiration? Try Omnisend’s subject line generator or these proven examples:

  1. Top sellers alert: What everyone’s adding to cart
  2. ? Meet the products our customers can’t stop buying
  3. The ultimate collection: Our most-loved items of 2024
  4. Customer favorites that keep selling out fast
  5. ? These best sellers are having a moment
  6. Our most popular products revealed
  7. The secret’s out: Our top 10 best-performing products
  8. ⭐ Trending now: Shop our community favorites
  9. Discover what makes these products special
  10. ? Curated just for you: Our greatest hits
  11. The results are in: Your favorite products
  12. ✨ Best sellers that live up to the hype
  13. Warning: These fan favorites sell out quick
  14. Timeless classics: Our all-time best sellers
  15. ? Shop smart: Our most popular items ever
  16. The VIP list: Products that keep selling out

Wrap up 

Best selling email campaigns are highly effective at driving immediate revenue from existing customers and casual browsers. 

To make high-converting emails, combine targeted product recommendations with clear calls to action, high-quality images, and FOMO tactics.

Omnisend’s newsletter templates give you a headstart in design with a drag-and-drop editor for Product Listing items and the automated Product Recommender Item. 

Track performance metrics, optimize send times, segment audiences, and refine your product selection strategy for even stronger results.

Join Omnisend to start building best sellers email campaigns
Milda Bernatavičiūtė
Article by

Milda is a Content Marketing Manager at Omnisend, with extensive experience in communication, helping brands establish a unique and authentic online presence.