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Sending a Veterans Day email is a great way to honor and respect the bravery and sacrifice of our servicemen and women. But this isn’t only a holiday to remember veterans — it’s also an opportunity for you to promote your brand.

A “Thanks for your service” email can boost engagement, highlight your brand’s values, and increase sales. 

However, for your emails to stand out in crowded inboxes, creating content that connects emotionally with your audience without overwhelming them is important. Clear, concise calls to action will drive conversions and encourage more interaction.

In this article, we’ll guide you through creating a meaningful Veterans Day email and show you how to do it right. We’ll discuss tips for writing compelling content and crafting attention-grabbing subject lines. To help you get started, we’ll also share some real examples.

The importance of Veterans Day emails

According to a research report by RAND, 30-80% of Americans have a positive perception of veterans and military service. This shows how much people respect them — an asset that businesses can leverage to connect with their audience.

Here are several compelling reasons to design a campaign and the significance of Veterans Day emails:

Honoring veterans

Acknowledging veterans is a great way to show respect for their service and sacrifices. A simple, heartfelt message can go a long way to showing appreciation for veterans. 

It’s a simple yet effective gesture that recognizes their contributions and offers a sense of gratitude that often goes unspoken. This recognition reminds them that they’re essential pillars of the community, which can be deeply meaningful. 

Strengthening customer relationships

Veterans Day can be an opportunity to let your customers know that you care about more than just transactions. When customers feel connected to your brand through sentimental initiatives, they’re more likely to engage with and advocate for your business.

A thoughtful Veterans Day email can deepen emotional connections, encouraging customers to choose your brand not just for its products or services but for its commitment to honoring and supporting those who have served.

Encouraging support for veteran charities

There are several veteran charities, such as the Disabled American Veterans Charitable Service Trust, Fisher House Foundation, Thanks USA, and more. Your Veterans Day emails can encourage customers to support charities and other veteran-related causes. 

Whether you donate to a charity or participate in a local event, this call to action can create a sense of community and show that you’re committed to making a positive impact.

Showing brand patriotism

Supporting veterans shows your brand’s commitment to patriotism and unity. It speaks to people who care about these ideals, positively affecting your brand image as one that is socially conscious and aligned with respect and gratitude. 

Customers who see your dedication to honoring veterans may feel more inclined to support your brand, knowing that you stand for something beyond business. This can lead to increased trust and long-term loyalty. 

Increasing engagement

Sincere and meaningful messaging draws people in, and with the significant emotional weight that a Veterans Day email message carries, people are more likely to engage with it.

You can also enhance the engagement by adding a few interactive elements, such as polls asking how customers plan to honor veterans or requests for them to share their own stories and experiences related to military service.

This not only increases engagement but it can also motivate the reader to read more about your business, visit your website, and make a purchase. 

Humanizing your brand

Highlighting the veterans you know about in your messaging adds a personal, human touch to your brand. Focusing on real people and their stories creates an instant connection with your audience. 

By using market segmentation, you can tailor these stories to resonate with specific groups like veterans, their families, or patriotic customers. This will make your emails more impactful and relevant to each audience.

Promoting products and services 

Veterans Day is also the perfect time to highlight your business’s products or services. Special offers, like discounts or exclusive deals for veterans or their families, are thoughtful and practical gestures that make them feel appreciated.

For instance, if yours is an apparel brand, you might feature a line that includes patriotic designs, with a portion of proceeds going to veteran organizations.

How to write a compelling Veterans Day email

Your audience needs a thought-provoking subject line or content to interact with your email. With a bit of creativity and following the best practices, you can craft a message that honors the day and resonates with your audience.

Here’s a step-by-step guide to get you started:

1. Start with a heartfelt greeting

“Happy Veterans Day!” is a simple greeting to start your Veterans Day email. It’s sincere and respectful, setting the right tone from the start and showing genuine appreciation. 

You can also include, “Today, we pause to honor the service and sacrifice of veterans across the nation.” To add a warm tone to your “Happy Veterans Day!” email, you can add, “Join us in recognizing the bravery and dedication of those who serve.”

These small changes can make your greeting feel more genuine.

2. Share personal stories or experiences

Share a story or personal experience related to veterans or military service to connect with the reader on a deeper level. This will make your email feel more genuine and heartfelt. 

Rather than adding facts or statements, sharing an individual experience can create a lasting impression. It could be a story about a veteran in your community or an experience related to servicemen. This approach makes your email copywriting more authentic, memorable, and engaging for your audience.

3. Use inspirational quotes and messages

Add an inspirational quote to make your message more powerful. It can serve as a tribute to those who have served and inspire those in service.

For instance, adding a quote to your email like “The willingness of America’s veterans to sacrifice for our country has earned them our lasting gratitude” can set a powerful tone for your message. Additionally, you can also add some personal anecdotes or heartfelt messages from veterans themselves, which can serve as uplifting affirmations of their experiences and the importance of recognition.

Remember, you want to emotionally connect to readers. So, pick one that resonates with your audience and brings out the day’s significance.

4. Add visuals and design 

Adding visuals to the email can enhance its appeal and effectiveness. Using images of veterans, flags, or even local events will help you establish a connection with your audience. Ensure these images are respectful and convey the value of the day.

You should also pay attention to the overall design of your email. Use clear headings and whitespace to make your content easy to read. A well-designed, uncluttered email captures attention and keeps readers engaged, making it more likely they’ll absorb your message. Don’t forget that visuals should complement your content, not distract from it.

5. Offer resources and support

Veterans and their families will also be a part of your email campaigns. Including links to local veteran organizations, mental health resources, or financial assistance programs shows your brand’s genuine care for their well-being.

Acknowledging the challenges veterans face and providing helpful information extends your support beyond just Veterans Day.  This encourages your audience to take action too, whether it’s seeking support themselves or sharing these resources with others who may benefit from them.

6. Include a call to action

The Veterans Day email serves two main purposes — to honor veterans and to engage your audience meaningfully. Once you’ve delivered your appreciation message, invite readers to act through a clear email CTA. This could be to participate in a contest, claim a discount, or share their own stories. Phrases like “Share your story with us” or “Join us in honoring veterans this Veterans Day” encourage participation and create a sense of community. Your email then becomes interactive and more purposeful.

Veterans Day email subject lines

The email subject line is your first chance to grab your audience’s attention. 

Here is why getting it right matters for Veterans Day email campaigns:

• Sparks interest and pulls readers in
• Sets a respectful, meaningful tone that reflects the importance of Veterans Day
• Differentiates your email from the many others that are sent on the same holiday 
• Emphasizes your brand’s values
• Builds emotional connections by evoking feelings of gratitude and patriotism
• Improves CTR (click-through rates)

Here are some Veterans Day email subject lines to get you started: 

• “Honoring Our Heroes: A Special Veterans Day Message”
• “Celebrate Veterans Day With Us — A Heartfelt Tribute”
• “Thank You for Your Service: A Veterans Day Gift Inside”
• “Remembering the rave: Veterans Day Reflections”
• “From All of Us, to All Who Served: Happy Veterans Day!”
• “Our Commitment to Veterans — Today and Every Day”
• “Special Offer for Veterans: Thank You for Your Sacrifice”
• “Join Us in Honoring Veterans: How You Can Help”
• “Reflect, Remember, and Honor: Veterans Day 2024”
• Veterans Day: A Message of Gratitude and Respect

5 Veterans Day email examples

Veterans Day is a special occasion. It’s an opportunity to go the extra mile to make your campaigns more meaningful. 

Omnisend lets you design a compelling Veterans Day email message with free email newsletter templates in just a few clicks. The pre-designed templates make it easy to craft your message, add visuals, and automate your email campaigns for better reach.

With its easy-to-use customization features, you can structure your emails to reflect your brand’s personality and capture your audience’s attention.

Below are five Veterans Day email examples that stand out in different ways. Whether you’re running a small business or a large company, these examples can inspire you to create an impactful email:

1. Chipotle

This Veterans Day email from Chipotle is effective because of its simplicity and clarity. 

For starters, the subject line, “On Veterans Day, we say thank you,” immediately sets a respectful and sincere tone., making veterans feel personally appreciated. 

It avoids being overly promotional, focusing on gratitude, which aligns perfectly with the significance of the day. 

Offering veterans a “Buy-One-Get-One Free” deal adds value while showing appreciation in a tangible way. The message — “Let Us Serve You” — cleverly ties Chipotle as a restaurant with the idea of serving veterans. This reinforces the theme of service and honor, which is central to Veterans Day.

The email’s design is clean and easy to read, with patriotic elements like the small stars and flag. The image of the burrito with an American flag on top is visually appealing and relevant, connecting the offer to the product.

Chipotle clarifies how veterans can redeem the offer by providing simple instructions, which helps avoid confusion. It also addresses active military and military spouses, making the message inclusive.

Overall, this email strikes the right balance of gratitude, patriotism, and a strong CTA, using a thoughtful offer to drive engagement while honoring veterans:

2. Stance 

The Stance Veterans Day email is a thoughtful and visually appealing way to connect with the audience. The email starts with a bold “Thank You, Veterans,” immediately catching the recipient’s attention and signals that the email is focused on appreciation. 

The picture of socks in American flag colors seamlessly ties the company’s products to the message.

The real strength of this email lies in its offer: “Today: free socks and free shipping to all veterans and active military.” This generous gesture feels genuine because it’s not asking for a purchase but instead showing Stance’s sincere appreciation.

The word “Today” stresses urgency and encourages the recipients to act quickly. Stance also partners with ID.me for military verification, making it simple for veterans to redeem the offer. 

There’s also a meaningful message at the end about Stance’s partnership with a charity called “Socks for Heroes.” It talks about how Stance regularly donates to veterans, including an extra 1,000 pairs of socks on this particular Veterans Day. 

This commitment to giving back makes the email feel even more heartfelt because it shows that the business’s appreciation extends beyond a one-time promotion. The message invites the reader to feel part of something bigger, building a sense of community.

Overall, the email stands out because the business isn’t just promoting products but also offering something in return. This makes the message feel honest and supportive:

3. Tactical Pro Supply

This Veterans Day email stands out by tying a personal and historical connection to the holiday. The message opens with a heartfelt note that pulls the reader in emotionally, reminding them what the day is all about. 

It then subtly introduces a deeper layer by sharing that a portion of each sale goes to the PTSD Foundation, making this email more purposeful than just a product promotion.

Using a historical image of Dwight Eisenhower further enhances the email, linking the holiday to its roots 66 years ago. By incorporating the history of Veterans Day, readers can better understand its true meaning and feel more connected to the holiday. 

The clear and simple call to action, “Shop for Vets,” encourages engagement without being pushy. This subtle approach allows the reader to support the cause in a meaningful way.

The slogan, “Freedom looks good on you,” ties it all together, leaving the reader with pride and a desire to help by making a purchase:

4. ReTress

ReTress showcases a great example of how to honor veterans while offering a thoughtful promotion. “Thank you, Veterans, for being our heroes” immediately conveys respect and gratitude. It’s a direct, heartfelt statement that sets the tone for the rest of the email.

The 20% sale, placed prominently in the center, draws attention but feels more like a token of appreciation instead of screaming “buy now.” The offer is framed as a way to give back to veterans, making it appear meaningful rather than transactional.

Using “BRAVE” as the promo code is a clever touch. It ties to the theme of Veterans Day and strengthens the idea of courage and honor. This choice of words makes the discount feel special and connected to this specific holiday, not just another sale.

The email’s layout is clean and easy to read. There is no clutter or excessive information, so readers can quickly see the offer and its message. The soft colors used are calming and respectful, which fits the tone of the holiday. 

The message shows that the brand’s focus is on honoring veterans rather than overwhelming them with flashy graphics or aggressive marketing:

5. Protekt Products

Protekt’s Veterans Day email goes beyond typical promotions, focusing on honoring veterans through a memorable experience. Instead of offering discounts, the email introduces an all-expenses-paid deer hunt as a meaningful “thank you” to those who have served. This is a unique approach that feels genuinely appreciative.

The headline, “Veteran’s Day Dream Hunt Giveaway,” grabs attention immediately. It’s simple, exciting, and straight to the point. An image of the outdoors and hunting gear brings the giveaway to life, making it feel real and appealing. 

There’s urgency with the “Last Chance to Nominate a Veteran,” and the clear deadline encourages readers to act quickly. The bold “NOMINATE NOW” button makes it easy to get involved. Whether the reader is nominating themselves or someone else, it’s inclusive and straightforward. 

The hashtag #LIVEFROMEXPOSURE ties the campaign back to Protekt’s core products, like sunscreen and supplements with outdoor adventures. This links the brand to outdoor advertures without being obviously promotional. 

The design is clean and logical. It allows the focus to remain on what’s important:  honoring veterans. By offering an experience rather than a product, Protekt creates a campaign that is both impactful and memorable, which leaves a lasting impression on the reader.

Conclusion

Crafting a Veterans Day email goes beyond a simple “Thank you.” It’s a golden chance to show that you really appreciate our heroes. Sharing heartfelt messages and personal stories helps you connect with customers personally. 

This is especially true for those who have served or have family members in the military. Your business also shines by showing genuine care and patriotism. Also, including meaningful stories or quotes make the email even more memorable and impactful. 

Use an appropriate subject line to grab attention and increase the chances of recipients opening and reading your email. Follow up with veteran-focused deals to engage your audience even further. Remember to keep the tone respectful and sincere as this holiday is about honoring. 

However, subtle offers can still help build interest in your products while showing appreciation. So, start planning now, put thought into your message, and ensure it truly honors the heroes.