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Although today’s marketing focuses heavily on social media, email newsletters remain one of the most powerful ways to connect with your audience. Choosing the best newsletter software is crucial to ensuring campaign success.
From growing your subscriber list to delivering targeted content straight to inboxes, the right newsletter tools can enhance your email marketing strategy.
In this article, we’ll compare 11 of the top newsletter software and platforms available in 2025. We’ll evaluate their features, pricing, ease of use, and overall performance to help you find the best newsletter software for your marketing goals.
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An email newsletter software is designed to help businesses and individuals create and manage email campaigns. It provides templates for newsletter creation and includes features like automation, analytics, and subscriber management. These newsletter programs make it easier to engage with your audience and track campaign performance.
Comparison table of newsletter software
Here’s a comparison of the best newsletter platforms to help you choose the right tool for your needs:
Businesses looking for simple email marketing automation
Free plan available. Paid plans start at $15/month
11 best newsletter software platforms for 2025
Finding the right newsletter software can make or break your email marketing strategy. Here’s our roundup of the 11 best newsletter tools for 2025 to help you connect with your audience and drive impactful results:
Omnisend — Best for ecommerce businesses of all sizes
Omnisend is an omnichannel marketing automation platform tailored for ecommerce businesses. It integrates seamlessly with 130+ apps and offers advanced automation and segmentation that help drive sales and increase customer engagement.
It has pre-built templates for welcome series and post-purchase campaigns.
Key features
Email automation: Get pre-built workflows and a drag-and-drop automation editor to send emails based on customer behavior
Segmentation: Segment your audience with Omnisend’s intuitive, ecommerce-tailored segmentation based on purchase history, average order value, and more
Integrations: Seamlessly integrates with major ecommerce platforms like Shopify, BigCommerce, and WooCommerce
Multichannel marketing: Supports email, SMS, push notifications, and more
Audience management features: Get access to newsletter signup forms, popups, embedded forms, and built-in forms
Pros
Excellent for ecommerce businesses who need advanced automation capabilities for email and SMS
Offers detailed analytics with campaign and automation reports and builds message reports
Easy-to-use drag-and-drop editor for designing emails
Best for
Ecommerce businesses looking to enhance their email and SMS marketing with automation
Pricing
Free plan: $0/month for up to 500 emails and 250 contacts
Standard plan: Starts at $16/month with a one-time gift of $1 in SMS credits
Pro plan: Starts at $59/month with $59 in SMS credits each month, equal to the price of your monthly plan
Mailchimp is one of the most popular email marketing and automation platforms. It’s known for its user-friendly interface and scalable pricing, making it ideal for small to medium-sized businesses seeking a versatile tool for email campaigns.
It has 300+ marketing integrations and AI marketing tools to produce content at scale.
Key features
Template library: Choose from a variety of customizable 15 mobile-optimized templates to suit your brand
Audience segmentation: Advanced logic based on buying behavior, engagement, and predicted segments
Advanced analytics: Track email performance, including funnel visualizations and industry benchmarking
Automation: Build customer journeys and send triggered emails based on actions
Pros
Offers a free plan with basic features and email support for the first 30 days
Generative AI features to create compelling copies faster
Customized reporting capabilities with revenue and engagement metrics
Cons
Limited automation features on the free plan
The pricing structure can get expensive as your business grows
Best for
Small to medium-sized businesses, content creators, and marketers
With simple email marketing tools and AI-powered writing assistance, Constant Contact can help small company owners and digital marketers create powerful campaigns.
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Its setup process is also straightforward.
Key features
Automation: Send automated messages and add workflows based on customer data and behavior
Integration: 300+ integrations to help you manage ecommerce, SMS, social, and CRM
List building: Build clean email lists and generate leads with user-friendly signup forms
Email tracking: Get better insights into the sales cycle with click-tracking heat map and mobile open rates
Pros
Excellent customer support and educational resources
Reliable for creating event-based campaigns
Easy list segmentation and list-building tools for better targeting
Cons
Lacks advanced automation compared to other tools
Limited design flexibility of templates
Best for
Small businesses, event organizers, and nonprofit organizations
Compared to other newsletter software, Klaviyo stands out for its hyper-personalization. It’s built for ecommerce businesses and offers AI and predictive analytics features for an enhanced marketing experience.
The email marketing tool offers 350+ pre-built integrations and flexible APIs, allowing you to easily centralize data from your tech stack. It also has advanced data analytics for personalized campaigns.
Key features
Ecommerce integrations: Integrates easily with Shopify, WooCommerce, and other ecommerce platforms
Advanced segmentation: Klaviyo AI uses predictive analytics like churn risk and CLV to segment audiences
Behavior-based automation: Set up personalized emails triggered by real-time browning behavior
Data analytics: Use pre-built dashboards and customizable reports to get detailed insights into campaign performance
Pros
Excellent for businesses with large, complex customer databases
Offers powerful segmentation and personalization
Real-time monitors and alerts for optimizing campaigns
Cons
Can be overwhelming for beginners
Pricing may be steep for smaller businesses
Best for
Large or complex ecommerce businesses looking for extensive and detailed data insights
ActiveCampaign is a popular newsletter platform offering advanced CRM, sales automation, and email segmentation features.
It offers 250+ pre-made templates and features that focus on automating personalized customer experiences. The newsletter platform is ideal for businesses with complex marketing needs looking to grow sales through automation and CRM.
Key features
Dynamic content: Helps craft relevant content to improve open rates, click-throughs, and conversions
Email personalization: Leverage data, tags, and segment groups to customize content that aligns with your customers’ preferences
Advanced reporting: Intuitive marketing dashboards with data exploration to match your business type and maturity
Segmentation: Better contact segmentation with fully-featured CRM to improve audience management
Pros
Strong CRM and sales automation tools
Vast integration library with 900+ native integrations
Powerful segmentation and personalization options
Cons
Has a steeper learning curve compared to simpler tools
Higher pricing for full-feature access
Best for
Businesses that require both email marketing and customer relationship management tools
Pricing
ActiveCampaign has a 14-day free trial with four paid plans:
Connect your marketing, sales, and customer service in one place with HubSpot. It offers a fully integrated marketing solution with email, CRM, and analytics for a seamless user experience.
HubSpot has a marketing, sales, and service hub to manage lead generation and customer retention.
Key features
Email automation: Automate your email campaigns with customizable workflows
CRM integration: Sync email campaigns with HubSpot’s CRM for seamless lead management
A/B testing: Test different email versions to optimize performance
Analytics: Detailed reporting on email engagement and customer behavior
Pros
Full integration with HubSpot CRM for streamlined operations
Over 1,700+ apps in the HubSpot app marketplace
Extensive educational resources
Cons
Pricing can be high for small businesses
Limited features on the free plan
Best for
Businesses looking for a comprehensive marketing solution with email, CRM, and automation capabilities
Pricing
HubSpot offers free tools and comes with four paid plans:
Marketing Hub Starter: $20/month for 1,000 contacts
Starter Customer Platform: $20/month for 1,000 contacts
Marketing Hub Professional: $890/month for 2,000 contacts
Marketing Hub Enterprise: $3,600/month for 10,000 contacts
Kit (formerly ConvertKit) is a popular choice for bloggers and content creators. It offers powerful newsletter creator software tools and a user-friendly interface that focuses on simplicity and scalability.
Key features
Micro website creation: Organize all your content and products in a single location without a website
Opt-in forms and landing pages: Create professional landing pages, grow your list and reach new audiences
Visual automation tools: Intuitive visual builder for easy segmentation and interaction with your audience
Subscriber management: Simplified subscriber list organization and management
Pros
Excellent for bloggers and creators due to its creator-specific features
Optimized deliverability with a 99.8% delivery rate and 40% average open rate
Clean and intuitive interface
Cons
Limited email templates compared to other platforms
Pricing structure can become costly as your list grows
Best for
Bloggers, creators, and small businesses
Pricing
Comes with a 14-day free trial and offers three paid plans:
Brevo is a comprehensive marketing solution with email, SMS, and chat features. It’s a great pick for companies looking to diversify their communication channels.
It offers a marketing, sales, and customer data platform that unifies and manages information in one dashboard.
Key features
Email and SMS automation: Run multi-channel campaigns and increase conversions through automation
Sales pipeline management: Get an overview of deals to identify revenue opportunities and manage multiple pipelines
Universal data model: Organize data with standard business objects to ensure greater consistency and scalability
Landing pages: Build and optimize landing pages with pre-designed and customizable newsletter examples and templates
Pros
Integrates with 150+ digital tools like WooCommerce, Stripe, Zapier and more
Email workflows for welcome emails and abandoned cart email
AWeber is a well-rounded email marketing platform with all the features businesses need to automate their email campaigns, drive revenue, and grow their subscriber base.
AWeber is perfect for small teams and solopreneurs. Its extensive AWeber Community lets you connect with thousands of business owners for quick support and accurate knowledge.
Key features
Email automation: Easily automate email sequences based on subscriber actions
Ecommerce setup: Get paid with low transaction fees, subscription memberships, and 100+ currency payment options
List segmentation: Segment audience based on behavioral and demographic data
Landing page template: Drag-and-drop landing page builder and ready-to-use templates
Pros
User-friendly interface and easy design options with built-in Canva
Benchmark Email is a user-friendly email marketing platform for businesses looking for simple automation features.
Known for its intuitive interface and excellent customer support, it allows users to create stunning newsletters and manage lists effectively.
Key features
Drag-and-drop editor: Create beautiful emails without any coding knowledge
Email automation: Automate your email sequences for personalized engagement
A/B testing: Test different subject lines and email content for better performance
Integrations: Seamlessly integrates with popular apps like Shopify, WordPress, and Zapier
Pros
Free plan available with basic email features for small businesses
User-friendly interface perfect for beginners
Great customer support with live chat and email support
Cons
Limited automation features in the free plan
Can be expensive for businesses with larger email lists or advanced needs
Best for
Small to medium-sized businesses and entrepreneurs
Pricing
Free plan: $0/month
Pro: $15/month for 500 contacts
Enterprise: Custom price
Image via Benchmark Email
What makes a good email newsletter? Here’s a video with an expert review of email newsletter design and content:
How we tested email newsletter platforms
To provide you with the most reliable recommendations, we tested each newsletter based on these factors:
Ease of use: We assessed each platform’s user-friendliness, including the simplicity of the signup process, dashboard navigation, and email creation tools
Integrations: We selected platforms that integrate with popular services like Shopify, WooCommerce, and more, as integration with third-party tools is crucial with ecommerce platforms
Automation features: We assessed how the platform handles automated workflows, triggers, and sequencing and prioritized those with powerful automation features
Pricing: We compared pricing structures to determine each platform’s value at different subscription levels
Customer support: Our main review point was the responsiveness and quality of customer support through channels like live chat, email, and phone support
User reviews: We checked user feedback on platforms like Reddit and Quora to gauge real-world experiences and gather insights from actual users
How to choose the best email newsletter platform
Choosing the best email newsletter platform depends on your unique business needs, budget, and long-term goals. Here are some factors to consider:
Business type and size: If you’re an ecommerce business, look for platforms like Omnisend or Klaviyo, which offer advanced automation, segmentation, and integrations with ecommerce platforms.
Budget: Consider your budget and how the platform scales. Some platforms offer free plans for small businesses or basic users, while others may require paid subscriptions. Ensure that the platform offers clear pricing tiers.
Required features: Identify the features most important to you — whether it’s email automation, advanced segmentation, A/B testing, or SMS marketing. Platforms like ActiveCampaign excel in automation, while Brevo offers both email and SMS marketing capabilities.
Integration capabilities: Ensure the platform integrates well with your current tools, especially your CRM system, ecommerce platform, or social media accounts. The more integrations a platform supports, the easier it will be to automate.
Customer support and scalability: Choose a platform that offers reliable customer support, especially if you’re new to email marketing. Look for options with live chat, phone support, and help centers.
How Omnisend can enhance your email marketing
Omnisend is a top-tier email marketing platform well-suited for ecommerce businesses looking to automate their marketing efforts and drive sales.
It allows you to set up pre-built workflows for actions like welcome emails, abandoned cart reminders, and post-purchase follow-ups. These workflows effortlessly boost engagement and conversion rates.
Here’s how you can set up automation workflow in Omnisend:
GIF via Omnisend
In addition to automation, Omnisend excels in advanced segmentation. You can categorize your audience based on behavior, demographics, or past purchases. This level of targeting ensures that your emails are relevant and timely, significantly improving open and click-through rates.
The platform also supports A/B testing. You can test different subject lines, email content, or send times to optimize campaign performance.
Omnisend’s perfect integration with popular ecommerce platforms like Shopify, WooCommerce, and BigCommerce makes it easy to sync store data for personalized campaigns.
For ecommerce businesses seeking to elevate their email marketing efforts while maintaining the best newsletter practices, Omnisend is a comprehensive solution that offers powerful tools for growth, automation, and customer engagement.
Conclusion
The right newsletter software can enhance your marketing efforts, improve customer engagement, and drive conversions.
By evaluating key factors like automation features, pricing, integrations, and customer support, you can make a more informed decision that supports long-term success.
Omnisend’s powerful email automation, advanced segmentation, and seamless integrations with platforms like Shopify and WooCommerce make it an excellent choice for ecommerce businesses.
Looking for the best newsletter platform? Try Omnisend for free
Which software tool would be helpful for preparing a newsletter?
Omnisend lets you create newsletters with its user-friendly drag-and-drop editor and pre-built templates, making designing newsletters simple. With automation and advanced segmentation features, you can easily tailor newsletters to your audience, ensuring better engagement and higher conversion rates.
What is the best email newsletter platform for beginners?
Omnisend is an excellent choice for beginners. It offers an intuitive interface with user-friendly templates and automated workflows that don’t require any technical knowledge. Additionally, its free plan makes it a great starting point for those new to email marketing.
What is the best software for newsletters?
For ecommerce businesses, Omnisend, Mailchimp, Klaviyo, and ActiveCampaign are excellent choices. With seamless integrations, these platforms are ideal for businesses looking to boost engagement and sales through targeted newsletters.
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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