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7 best newsletter software for 2024

Reading Time: 10 minutes

When it comes to newsletter software, many people still believe that to get the best tools, they’ll have to shell out the big bucks. But is that actually true?

Not necessarily.

With the right provider, great newsletter marketing can be both effective and affordable, with a potential ROI of as much as $72 for every $1 spent.

What’s more, having the right newsletter software is no longer just an optional part of marketing for businesses — it’s a necessity. In fact, 41% of marketers consider email marketing as their most effective marketing channel. 

Sharing newsletters is crucial in turning your subscribers into prospects and eventually customers. It’s how you build familiarity with them, strengthen your relationship, and build trust.

This article explores what newsletter platforms are all about and how to pick the right one for your business. It also discusses some powerful newsletter platforms worth considering, including:

  1. Omnisend
  2. Mailchimp
  3. Brevo
  4. GetResponse
  5. AWeber
  6. Campaign Monitor
  7. Constant Contact
Make the right choice

The right email service provider can save you money, improve deliverability, and help you build better relationships with your customers. Here's everything you need to know to choose the best platform for you.

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Use Omnisend’s email marketing features to create engaging newsletters that convert subscribers into customers.

What is newsletter software?

Newsletter software is an online solution to grow your email list for marketing your business. It lets you communicate directly with your contacts through email newsletters that can be sent as often as you choose.

With newsletter software, you can:

  • Create newsletters
  • Manage your email list
  • Schedule email marketing campaigns 
  • Track email marketing metrics

Although they can be transactional, newsletters are more of a long-term lead-nurturing marketing solution. 

They’re typically aimed at boosting your engagement by providing information that’s relevant and interesting to your audience. You can send newsletters as one-time campaigns to share a story, promote a flash sale, wish customers a happy new year, suggest special offers, etc.

Below is an example of a Mother’s Day newsletter with a colorful design and content hinting at gift ideas to make the day special.

an example of a Mother's Day newsletter
Image via Omnisend

How to choose the best newsletter software for your business

When selecting the ideal newsletter software for your business, there are several factors to consider, such as features, ease of use, pricing, and more.

From basic newsletter platforms enabling mass email distribution to sophisticated solutions offering automation and detailed analytics, there are multiple options to choose from.

To help you make the right decision, here are some key factors to consider:

  • Pricing: Evaluate the pricing of the tool and compare it to its features to see if you’re getting value for your money 
  • Customer support: Check the type of support offered (e.g. documentation, email, chat bot, etc.) and how prompt they are with responding
  • Ease of use: Opt for software that’s user-friendly and intuitive 
  • Templates: Consider a platform that offers a wide selection of professionally designed templates for creating newsletters quickly. Also check that the templates can be customized 
  • Additional features: If you’re planning to use your newsletter software for more than just sending emails, consider platforms that offer additional features such as popups, landing pages, or integration with other marketing tools
  • Analytics and reporting: Choose a newsletter software that provides detailed insights into your email campaigns, including open rates, click-through rates, subscriber engagement, and more

For more details, use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

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    Overview of the best newsletter tools

    The best newsletter software is one that provides a wide set of features to help you create, send, and analyze email campaigns. From ease of use and captivating designs to advanced automation and analytics, every piece of software has its unique capabilities.

    The table below provides an overview of the best newsletter software tools available in the market.

    ToolPricingBest for
    Omnisend✅ Free plan available
    Prices start from $16/month
    Small and medium ecommerce stores
    Solopreneurs and startups
    Mailchimp✅ Free plan available
    Prices start from $13/month 
    Solopreneurs and startups
    Brevo✅ Free plan available
    Prices start from $25/month
    Businesses on a budget
    GetResponse❌No free plan available
    Prices start from $19/month
    B2B businesses
    AWeber✅ Free plan available
    Prices start from $14.99/month
    Wide selection of email templates
    Campaign Monitor❌ No free plan available
    Prices start from $11/month
    Segmentation and personalization
    Constant Contact❌ No free plan available
    Prices start from $12/month
    Businesses new to email marketing

    Best email newsletter tools

    This section reviews seven simple yet powerful newsletter platforms you should consider.

    Let’s look at each one of them in detail.

    1. Omnisend 

    Omnisend a tool to send email newsletters

    Omnisend stands out as a reliable omnichannel marketing tool offering robust email marketing features even on the free plan. It can help ecommerce businesses streamline their email marketing, drive sales on autopilot, and automate their workflows.

    With a range of features designed to help online stores grow their email lists, Omnisend can save time and drive sales. 

    Some key features include:

    • A drag-and-drop email editor with additional tools for ecommerce, including Product Picker and Product Recommender that suggests personalized items
    • Unique discount codes you can drag and drop on emails
    • Pre-built and custom email workflows for welcome emails, abandoned carts, product follow-up, win-back campaigns, and more
    • Integration with ecommerce platforms like Shopify, WooCommerce, and Magento
    • Segmentation and personalization tools to send targeted emails based on purchase history, contact behavior, location, and more
    • Reporting and analytics features, such as Campaign Reports, Campaign Click Maps, and Advanced Reporting 
    • SMS and web push notification capabilities for omnichannel marketing
    • Email newsletter campaign optimization tools like Campaign Booster, which automatically resends unopened emails using a new subject line within 48 hours
    • A/B testing, which helps determine which elements within your email campaigns are performing better

    Support

    Omnisend provides 24/7 support options, including live chat and email, on every single plan. You can also access educational videos and live training from the Omnisend Academy

    Pricing

    With the free plan, you can reach up to 250 contacts, send up to 500 emails and push notifications per month, and publish 50 Shopify reviews. 

    You’ll get professional email templates, workflow automation, segmentation, A/B testing, and 24/7 live chat and email support, among other features. 

    Omnisend’s paid plans start from $16/month for up to 500 contacts and include 6,000 emails, 1,000 published Shopify reviews, and unlimited push notifications.

    Omnisend pricing

    Create expert-level email marketing campaigns with Omnisend’s creative tools. Start using Omnisend

     2. Mailchimp 

    Mailchimp

    Mailchimp is an all-in-one marketing platform that was built with small businesses in mind. This means that you can find all the basic features to address your newsletter needs on this platform.

    Here are some features that make Mailchimp a good choice:

    • A drag-and-drop email newsletter builder that allows users to design professional-looking emails with ease. It includes a variety of templates and customization options to ensure that the final product aligns with the brand’s visual identity
    • Marketing automation capabilities, such as customer journey builder, retargeting ads, and transactional emails
    • Integrates with 300+ creative tools like Adobe Photoshop, ecommerce platforms, social media, and other marketing tools 
    • Audience management features, including newsletter signup forms, popups, embedded forms, and built-in forms
    • Product recommendation feature, which lets you boost your newsletter email campaigns by predicting products your customers are more likely to buy
    • Content Studio for managing all your marketing content, including images, videos, and text, in one central location
    • Reporting and analytics that include open rates, click-through rates, and subscriber activity

    Support

    You can reach the Mailchimp team through 24/7 live chat, phone, or email, depending on your subscription. Users on the free plan only receive email support for the first 30 days. Those on paid plans have access to 24/7 live chat and email, with only users on the highest tier plan receiving priority phone support.

    Pricing

    With Mailchimp’s free plan, you can have up to 500 contacts, send up to 1,000 emails a month, and access email support for the first 30 days. 

    Additional features include basic email templates, unlimited integrations, forms and landing pages, an email builder, and basic reporting and analytics.

    The paid plans start at $13/month and include more monthly emails, customer support options, advanced testing and reporting, and many more features. 

    mailchimp pricing

    3. Brevo

    Brevo homepage

    Brevo offers a drag-and-drop builder, allowing you to visually assemble your newsletter using text blocks, images, buttons, and more. You can create email newsletters alongside SMS campaigns and landing pages to reach your audience through various channels within a single platform. 

    Here are some marketing features this software for email newsletters provides:

    • Multi-channel marketing capabilities, including email, SMS, WhatsApp, and mobile and web push notifications
    • Mobile wallet integration with digital coupons, loyalty cards, and more to enhance the customer experience
    • Lead capture forms with a drag-and-drop builder and custom form fields
    • Marketing automation workflows for welcome emails and abandoned cart reminders
    • AI-powered recommendations to optimize email content and sending time for maximum engagement
    • Pre-designed newsletter examples and templates you can personalize depending on your subscriber needs

    Support

    You can access hands-on resources on the Brevo Academy. Alternatively, depending on your plan, you could reach the support team through email or phone.

    Pricing

    The free package has no contact list limit, but you can only send 300 emails per day. With this plan, you get customizable email templates, a drag-and-drop email editor, transactional emails, and SMS and WhatsApp campaigns.

    Paid plans start at $25/month and come with more features like reporting and analytics, email support, A/B testing, send time optimization, and more.

    Brevo pricing

    4. GetResponse

    GetResponse homepage

    This email newsletter software offers a comprehensive email marketing suite that goes beyond newsletters. 

    You can create automated email sequences, webinars, and landing pages, and even manage online sales. 

    Here are the key features of GetResponse:

    • Lead generation tool that lets you build an email list using forms and landing pages
    • Professional, customizable email templates and an easy-to-use drag-and-drop email creator with sections, layouts, and free stock photos 
    • Two million free images and thousands of GIFs to enhance your newsletter designs
    • A perfect timing tool that lets you send emails to your customers at their preferred time, increasing click-through and open rates
    • Integration with major ecommerce platforms like WooCommerce and Spotify
    • A mobile app for monitoring newsletter campaigns on the go

    Support

    Customer support is available 24/7 through email and live chat for paid plan users. Users on the highest tier also get phone support and a dedicated customer manager.

    Pricing

    With GetResponse’s free plan, you can reach up to 500 contacts and send 2,500 emails a month. Some features you can access include landing page signup forms, a website builder, and signup and popup forms.

    The paid plans start from $19/month and include other features like segmentation, autoresponders, integrations, sales funnels, and more.

    GetResponse pricing

    Feel free to check our in-depth GetResponse and Omnisend comparison.

    5. AWeber

    Aweber

    Known for its subscriber management tools and email automation features, AWeber helps you create targeted newsletters and send them based on subscriber preferences.

    Here are some of its major newsletter features:

    • Customizable email templates to create newsletters with an intuitive drag-and-drop email builder
    • Design with Canva without having to leave the platform 
    • 6,000+ free stock images to enhance your emails
    • Custom signup forms and landing pages
    • Segmentation based on subscriber interest, engagement, and other criteria
    • RSS-to-email feature, which makes it easy to automatically turn your blog, podcast, or other content into email newsletters
    • Pre-designed reports and analytics
    • Integration with 100+ tools, including Facebook, Etsy, Shopify, and WordPress

    Support

    Users on the free plan get basic email support. However, you get 24/7 email and phone support if you’re on their paid plans.

    Pricing

    AWeber’s free plan allows up to 500 subscribers and includes one landing page, email automation, basic email support, and templates. However, it has fewer features compared to other plans.

    Paid plans start from $14.99/month.

    Aweber pricing

    6. Campaign Monitor

    Campaign Monitor

    This newsletter software is designed for agencies and businesses managing email marketing for multiple clients. It offers advanced features for segmentation, reporting, and deliverability, ensuring professional-level campaigns.

    Below are a few of its key email marketing features:

    • Campaign Monitor, which lets you assemble your email templates easily with its drag-and-drop feature 
    • Link Review feature alerts you to broken links 
    • Integration with CRM or other marketing tools for a streamlined workflow

    Support

    There are numerous resources on the Campaign Monitor website, including guides, a knowledge base, and webinars. 

    Other support resources include the Help Center and email support. Phone support is only available on the highest tier.

    Pricing

    The tool lacks a free plan. However, paid plans start at an affordable $11/month. 

    With the cheapest plan, you get to send 2,500 emails a month. You’ll also have access to a drag-and-drop builder, customizable templates, branded emails, a free image gallery, signup forms, A/B testing, and a few other advanced features.

    Campaign Monitor pricing

    7. Constant Contact

    Constant Contact

    Constant Contact offers a user-friendly interface for email design and contact management. It includes helpful features for event marketing and online surveys, making it a well-rounded solution for businesses that need more than just a newsletter tool. 

    Some of its key features include:

    • An easy email builder for beginner email marketers
    • Custom pre-built templates to create branded emails from scratch 
    • List building tools for growing your email list with signup forms, social media integrations, and lead capture tools
    • Automated workflows to schedule email sequences based on subscriber behavior
    • Reporting tools for metrics like open, click-through, and bounce rates to show the success of your email marketing campaigns

    Support

    You can reach the Constant Contact support team through live chat and phone support.

    Pricing

    The tool only provides a 30-day free trial period. Paid plans start at $12/month for up to 500 contacts. These plans come with features like email templates, signup forms, social media posts, integration with popular ecommerce tools, reporting, and more.

    Constant Contact pricing

    FAQ

    1. How did we review the list of selected best newsletter software?  

    We tried and tested every platform, evaluating its core functionalities to assess its user-friendliness and effectiveness. 

    We also considered ratings and feedback shared on popular SaaS tools review websites like G2 and Capterra to understand the strengths and weaknesses of each software from a customer perspective. This helped us gauge how well the software aligns with user needs and expectations.

    2. What are email newsletters?  

    Email newsletters are messages sent to subscribers by businesses or organizations. They offer news, promotions, or informative content to keep readers engaged.

    Wrap up

    Your business deserves a newsletter software that lets you craft the most impactful email marketing campaigns. That’s why you need to make sure that the tool you choose offers exactly what your business needs.

    Omnisend fits the bill. It’s free to use, makes newsletter creation easier, and provides numerous automation tools for ecommerce.

    Plus, Omnisend integrates seamlessly with popular ecommerce platforms, giving you a centralized hub where you can manage your email marketing campaign and online store. 

    Craft captivating ecommerce newsletters using Omnisend’s user-friendly and robust email marketing features.
    Richard White
    Article by
    Richard White

    Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.


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