11 best newsletter software and platforms in 2025

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Although today’s marketing focuses heavily on social media, email newsletters remain one of the most powerful ways to connect with your audience. Choosing the best newsletter software is crucial to ensuring campaign success. 

From growing your subscriber list to delivering targeted content straight to inboxes, the right newsletter tools can enhance your email marketing strategy.

In this article, we’ll compare 11 of the top newsletter software and platforms available in 2025. We’ll evaluate their features, pricing, ease of use, and overall performance to help you find the best newsletter software for your marketing goals.

What is an email newsletter software?

An email newsletter software is designed to help businesses and individuals create and manage email campaigns. It provides templates for newsletter creation and includes features like automation, analytics, and subscriber management. These newsletter programs make it easier to engage with your audience and track campaign performance.

Comparison table of newsletter software

Here’s a comparison of the best newsletter platforms to help you choose the right tool for your needs:

Software	Best for	Pricing
Omnisend	Ecommerce businesses of all sizes	Free plan available. Paid plans start at $16/month
Mailchimp	Small to medium businesses	Free plan available. Paid plans start at $13/month
Constant Contact	Small businesses and beginners	Paid plans start at $12/month
Klaviyo	Ecommerce businesses requiring advanced automation	Free plan available. Paid plans start at $20/month
ActiveCampaign	Advanced marketing automation	Paid plans start at $15/month
HubSpot Email Marketing	Inbound marketing and CRM integration	Free plan. Paid plans start at $20/month
Kit (formerly ConvertKit)	Bloggers and content creators	14-day free trial. Paid plans start at $15/month
GetResponse	Small businesses and lead generation	30-day free trial. Paid plans start at $19/month
Brevo (formerly Sendinblue)	Businesses looking for all-in-one marketing	Free plan available. Paid plans start at $9/month
AWeber	Small businesses and solopreneurs	Free plan available. Paid plans start at $15/month
Benchmark Email	Businesses looking for simple email marketing automation	Free plan available. Paid plans start at $15/month

11 best newsletter software platforms for 2025

Finding the right newsletter software can make or break your email marketing strategy. Here’s our roundup of the 11 best newsletter tools for 2025 to help you connect with your audience and drive impactful results:

1. Omnisend — Best for ecommerce businesses of all sizes
2. Mailchimp — Best for small to medium businesses
3. Constant Contact — Best for small businesses and beginners
4. Klaviyo — Best for ecommerce and advanced automation
5. ActiveCampaign — Best for advanced marketing automation
6. HubSpot Email Marketing — Best for inbound marketing and CRM integration
7. Kit — Best for bloggers and content creators
8. GetResponse — Best for small businesses and lead generation
9. Brevo — Best for all-in-one marketing solutions
10. AWeber — Best for small teams and solopreneurs
11. Benchmark Email — Best for simple email marketing automation

1. Omnisend

Omnisend is an omnichannel marketing automation platform tailored for ecommerce businesses. It integrates seamlessly with 130+ apps and offers advanced automation and segmentation that help drive sales and increase customer engagement.

It has pre-built templates for welcome series and post-purchase campaigns.

Key features

• Email automation: Get pre-built workflows and a drag-and-drop automation editor to send emails based on customer behavior
• Segmentation: Segment your audience with Omnisend’s intuitive, ecommerce-tailored segmentation based on purchase history, average order value, and more
• Integrations: Seamlessly integrates with major ecommerce platforms like Shopify, BigCommerce, and WooCommerce
• Multichannel marketing: Supports email, SMS, push notifications, and more
• Audience management features: Get access to newsletter signup forms, popups, embedded forms, and built-in forms

Pros

• Excellent for ecommerce businesses who need advanced automation capabilities for email and SMS
• Offers detailed analytics with campaign and automation reports and builds message reports
• Easy-to-use drag-and-drop editor for designing emails

Best for

Ecommerce businesses looking to enhance their email and SMS marketing with automation

Pricing

• Free plan: $0/month for up to 500 emails and 250 contacts
• Standard plan: Starts at $16/month with a one-time gift of $1 in SMS credits
• Pro plan: Starts at $59/month with $59 in SMS credits each month, equal to the price of your monthly plan

2. Mailchimp

Mailchimp is one of the most popular email marketing and automation platforms. It’s known for its user-friendly interface and scalable pricing, making it ideal for small to medium-sized businesses seeking a versatile tool for email campaigns.

It has 300+ marketing integrations and AI marketing tools to produce content at scale.

Key features

• Template library: Choose from a variety of customizable 15 mobile-optimized templates to suit your brand
• Audience segmentation: Advanced logic based on buying behavior, engagement, and predicted segments
• Advanced analytics: Track email performance, including funnel visualizations and industry benchmarking
• Automation: Build customer journeys and send triggered emails based on actions

Pros

• Offers a free plan with basic features and email support for the first 30 days
• Generative AI features to create compelling copies faster
• Customized reporting capabilities with revenue and engagement metrics

Cons

• Limited automation features on the free plan
• The pricing structure can get expensive as your business grows

Best for

Small to medium-sized businesses, content creators, and marketers

Pricing

• Free plan: $0/month for up to 500 contacts
• Essentials: $13/month for 500 contacts
• Standard: $20/month for up to 500 contacts
• Premium: $350/month for up to 10,000 contacts

3. Constant Contact

With simple email marketing tools and AI-powered writing assistance, Constant Contact can help small company owners and digital marketers create powerful campaigns.

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Its setup process is also straightforward. 

Key features

• Automation: Send automated messages and add workflows based on customer data and behavior 
• Integration: 300+ integrations to help you manage ecommerce, SMS, social, and CRM
• List building: Build clean email lists and generate leads with user-friendly signup forms
• Email tracking: Get better insights into the sales cycle with click-tracking heat map and mobile open rates

Pros

• Excellent customer support and educational resources
• Reliable for creating event-based campaigns
• Easy list segmentation and list-building tools for better targeting

Cons

• Lacks advanced automation compared to other tools
• Limited design flexibility of templates

Best for

Small businesses, event organizers, and nonprofit organizations

Pricing

• Lite: $12/month for 500 contacts 
• Standard: $35/month for 500 contacts 
• Premium: $80/month for 500 contacts 

4. Klaviyo

Compared to other newsletter software, Klaviyo stands out for its hyper-personalization. It’s built for ecommerce businesses and offers AI and predictive analytics features for an enhanced marketing experience.

The email marketing tool offers 350+ pre-built integrations and flexible APIs, allowing you to easily centralize data from your tech stack. It also has advanced data analytics for personalized campaigns.

Key features

• Ecommerce integrations: Integrates easily with Shopify, WooCommerce, and other ecommerce platforms
• Advanced segmentation: Klaviyo AI uses predictive analytics like churn risk and CLV to segment audiences
• Behavior-based automation: Set up personalized emails triggered by real-time browning behavior
• Data analytics: Use pre-built dashboards and customizable reports to get detailed insights into campaign performance

Pros

• Excellent for businesses with large, complex customer databases
• Offers powerful segmentation and personalization
• Real-time monitors and alerts for optimizing campaigns

Cons

• Can be overwhelming for beginners
• Pricing may be steep for smaller businesses

Best for

Large or complex ecommerce businesses looking for extensive and detailed data insights

Pricing

• Free plan: $0/month for up to 500 contacts
• Email: $20/month for up to 500 contacts
• Email and SMS: $35/month for up to 500 contacts

5. ActiveCampaign

ActiveCampaign is a popular newsletter platform offering advanced CRM, sales automation, and email segmentation features. 

It offers 250+ pre-made templates and features that focus on automating personalized customer experiences. The newsletter platform is ideal for businesses with complex marketing needs looking to grow sales through automation and CRM.

Key features

• Dynamic content: Helps craft relevant content to improve open rates, click-throughs, and conversions
• Email personalization: Leverage data, tags, and segment groups to customize content that aligns with your customers’ preferences
• Advanced reporting: Intuitive marketing dashboards with data exploration to match your business type and maturity
• Segmentation: Better contact segmentation with fully-featured CRM to improve audience management 

Pros

• Strong CRM and sales automation tools
• Vast integration library with 900+ native integrations
• Powerful segmentation and personalization options

Cons

• Has a steeper learning curve compared to simpler tools
• Higher pricing for full-feature access

Best for

Businesses that require both email marketing and customer relationship management tools

Pricing

ActiveCampaign has a 14-day free trial with four paid plans:

• Starter: $15/month for 1,000 contacts
• Plus: $49/month for 1,000 contacts
• Pro: $79/month for 1,000 contacts
• Enterprise: $145/month for 1,000 contacts

6. HubSpot Email Marketing

Connect your marketing, sales, and customer service in one place with HubSpot. It offers a fully integrated marketing solution with email, CRM, and analytics for a seamless user experience.

HubSpot has a marketing, sales, and service hub to manage lead generation and customer retention.

Key features

• Email automation: Automate your email campaigns with customizable workflows
• CRM integration: Sync email campaigns with HubSpot’s CRM for seamless lead management
• A/B testing: Test different email versions to optimize performance
• Analytics: Detailed reporting on email engagement and customer behavior

Pros

• Full integration with HubSpot CRM for streamlined operations
• Over 1,700+ apps in the HubSpot app marketplace
• Extensive educational resources 

Cons

• Pricing can be high for small businesses
• Limited features on the free plan

Best for

Businesses looking for a comprehensive marketing solution with email, CRM, and automation capabilities

Pricing

HubSpot offers free tools and comes with four paid plans:

• Marketing Hub Starter: $20/month for 1,000 contacts
• Starter Customer Platform: $20/month for 1,000 contacts
• Marketing Hub Professional: $890/month for 2,000 contacts
• Marketing Hub Enterprise: $3,600/month for 10,000 contacts

7. Kit

Kit (formerly ConvertKit) is a popular choice for bloggers and content creators. It offers powerful newsletter creator software tools and a user-friendly interface that focuses on simplicity and scalability.

Key features

• Micro website creation: Organize all your content and products in a single location without a website
• Opt-in forms and landing pages: Create professional landing pages, grow your list and reach new audiences 
• Visual automation tools: Intuitive visual builder for easy segmentation and interaction with your audience
• Subscriber management: Simplified subscriber list organization and management 

Pros

• Excellent for bloggers and creators due to its creator-specific features
• Optimized deliverability with a 99.8% delivery rate and 40% average open rate 
• Clean and intuitive interface

Cons

• Limited email templates compared to other platforms
• Pricing structure can become costly as your list grows

Best for

Bloggers, creators, and small businesses

Pricing

Comes with a 14-day free trial and offers three paid plans:

• Newsletter: $0/month for 10,000 subscribers
• Creator: $15/month for up to 300 subscribers
• Creator Pro: $29/month for up to 300 subscribers

8. GetResponse

Designed for small and medium businesses, GetResponse is an all-inclusive newsletter platform. 

When it comes to GetResponse vs. Omnisend, both are powerful tools for designing and managing sophisticated email campaigns.

Key features

• AI-powered tools: Easily create high-converting campaigns with its AI email generator, AI campaign generator, and AI writing assistant
• Marketing automation: Automate your email sequences and leverage powerful workflows for customer engagement
• Webinars: User-friendly webinar builders that host directly on the platform
• A/B testing: Test email campaigns, subject lines, and various images or layouts to optimize engagement

Pros

• 170+ integrations
• Powerful marketing automation
• It has more than two million free images from Shutterstock and thousands of GIFs to enhance your newsletter designs
• Webinar hosting feature sets it apart from other platforms

Cons

• Interface can feel clunky at times
• Limited customer support for lower-tier plans

Best for

Small to mid-sized businesses 

Pricing

• Email Marketing: $19/month for 1,000 contacts
• Marketing Automation: $59/month for 1,000 contacts
• Ecommerce Marketing: $119/month for 1,000 contacts
• GetResponse Max: $1,099/month

9. Brevo

Brevo is a comprehensive marketing solution with email, SMS, and chat features. It’s a great pick for companies looking to diversify their communication channels.

It offers a marketing, sales, and customer data platform that unifies and manages information in one dashboard.

Key features

• Email and SMS automation: Run multi-channel campaigns and increase conversions through automation
• Sales pipeline management: Get an overview of deals to identify revenue opportunities and manage multiple pipelines 
• Universal data model: Organize data with standard business objects to ensure greater consistency and scalability
• Landing pages: Build and optimize landing pages with pre-designed and customizable newsletter examples and templates

Pros

• Integrates with 150+ digital tools like WooCommerce, Stripe, Zapier and more
• Email workflows for welcome emails and abandoned cart email
• Easy-to-use interface

Cons

• Limited email templates
• Free plan is limited

Best for

Small to medium-sized businesses

Pricing

• Free plan: $0/month
• Starter: $9/month for 500 contacts
• Business: $18/month for 500 contacts
• Enterprise: Custom price

10. AWeber

AWeber is a well-rounded email marketing platform with all the features businesses need to automate their email campaigns, drive revenue, and grow their subscriber base.

AWeber is perfect for small teams and solopreneurs. Its extensive AWeber Community lets you connect with thousands of business owners for quick support and accurate knowledge.

Key features

• Email automation: Easily automate email sequences based on subscriber actions
• Ecommerce setup: Get paid with low transaction fees, subscription memberships, and 100+ currency payment options 
• List segmentation: Segment audience based on behavioral and demographic data
• Landing page template: Drag-and-drop landing page builder and ready-to-use templates

Pros

• User-friendly interface and easy design options with built-in Canva
• 24/7 AWeber Community
• 350+ ready-to-use integrations

Cons

• Limited automation features in the free plan
• Can get expensive as your email list grows

Best for

Small teams and solopreneurs 

Pricing

• Free plan: $0/month for 500 contacts
• Lite: $15/month for 500 contacts
• Plus: $30/month for 500 contacts
• Enterprise: $899/month for 500 contacts

11. Benchmark Email

Benchmark Email is a user-friendly email marketing platform for businesses looking for simple automation features.

Known for its intuitive interface and excellent customer support, it allows users to create stunning newsletters and manage lists effectively.

Key features

• Drag-and-drop editor: Create beautiful emails without any coding knowledge
• Email automation: Automate your email sequences for personalized engagement
• A/B testing: Test different subject lines and email content for better performance
• Integrations: Seamlessly integrates with popular apps like Shopify, WordPress, and Zapier

Pros

• Free plan available with basic email features for small businesses
• User-friendly interface perfect for beginners
• Great customer support with live chat and email support

Cons

• Limited automation features in the free plan
• Can be expensive for businesses with larger email lists or advanced needs

Best for

Small to medium-sized businesses and entrepreneurs 

Pricing

• Free plan: $0/month
• Pro: $15/month for 500 contacts
• Enterprise: Custom price

What makes a good email newsletter? Here’s a video with an expert review of email newsletter design and content:

How we tested email newsletter platforms

To provide you with the most reliable recommendations, we tested each newsletter based on these factors:

• Ease of use: We assessed each platform’s user-friendliness, including the simplicity of the signup process, dashboard navigation, and email creation tools
• Integrations: We selected platforms that integrate with popular services like Shopify, WooCommerce, and more, as integration with third-party tools is crucial with ecommerce platforms
• Automation features: We assessed how the platform handles automated workflows, triggers, and sequencing and prioritized those with powerful automation features
• Pricing: We compared pricing structures to determine each platform’s value at different subscription levels
• Customer support: Our main review point was the responsiveness and quality of customer support through channels like live chat, email, and phone support
• User reviews: We checked user feedback on platforms like Reddit and Quora to gauge real-world experiences and gather insights from actual users

How to choose the best email newsletter platform

Choosing the best email newsletter platform depends on your unique business needs, budget, and long-term goals. Here are some factors to consider:

• Business type and size: If you’re an ecommerce business, look for platforms like Omnisend or Klaviyo, which offer advanced automation, segmentation, and integrations with ecommerce platforms.
• Budget: Consider your budget and how the platform scales. Some platforms offer free plans for small businesses or basic users, while others may require paid subscriptions. Ensure that the platform offers clear pricing tiers.
• Required features: Identify the features most important to you — whether it’s email automation, advanced segmentation, A/B testing, or SMS marketing. Platforms like ActiveCampaign excel in automation, while Brevo offers both email and SMS marketing capabilities.
• Integration capabilities: Ensure the platform integrates well with your current tools, especially your CRM system, ecommerce platform, or social media accounts. The more integrations a platform supports, the easier it will be to automate.
• Customer support and scalability: Choose a platform that offers reliable customer support, especially if you’re new to email marketing. Look for options with live chat, phone support, and help centers.

How Omnisend can enhance your email marketing

Omnisend is a top-tier email marketing platform well-suited for ecommerce businesses looking to automate their marketing efforts and drive sales.

It allows you to set up pre-built workflows for actions like welcome emails, abandoned cart reminders, and post-purchase follow-ups. These workflows effortlessly boost engagement and conversion rates.

Here’s how you can set up automation workflow in Omnisend:

In addition to automation, Omnisend excels in advanced segmentation. You can categorize your audience based on behavior, demographics, or past purchases. This level of targeting ensures that your emails are relevant and timely, significantly improving open and click-through rates.

The platform also supports A/B testing. You can test different subject lines, email content, or send times to optimize campaign performance. 

Omnisend’s perfect integration with popular ecommerce platforms like Shopify, WooCommerce, and BigCommerce makes it easy to sync store data for personalized campaigns.

For ecommerce businesses seeking to elevate their email marketing efforts while maintaining the best newsletter practices, Omnisend is a comprehensive solution that offers powerful tools for growth, automation, and customer engagement.

Conclusion

The right newsletter software can enhance your marketing efforts, improve customer engagement, and drive conversions. 

By evaluating key factors like automation features, pricing, integrations, and customer support, you can make a more informed decision that supports long-term success.

Omnisend’s powerful email automation, advanced segmentation, and seamless integrations with platforms like Shopify and WooCommerce make it an excellent choice for ecommerce businesses. 

FAQs