10 best newsletter software in 2024

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Businesses need appropriate newsletter software to engage subscribers and convert them into loyal customers. With the best-fit platform, newsletter marketing can be cost-effective and highly impactful. 

According to an Omnisend report, email marketing can yield an impressive ROI of up to $73.20 for every $1 spent. This underscores that having the best email newsletter software is no longer optional for businesses — it’s a necessity.

Sharing newsletters through emails can significantly influence your marketing success by increasing engagement rates and subscriber growth and enhancing overall campaign performance. It also helps build brand familiarity, strengthen customer relationships, and foster trust. 

In this article, we’ll explore the 10 best email newsletter software options available in 2024:

1. Omnisend
2. Mailchimp
3. Brevo
4. GetResponse
5. AWeber
6. Campaign Monitor
7. Constant Contact
8. ConvertKit
9. Flodesk
10. MailerLite

Best email newsletter tools

In our quest to identify the best, we’ve thoroughly researched and tested various newsletter platforms. We looked into factors like user experience, feature sets, pricing, and customer support. 

This hands-on approach, combined with user feedback and market trends, allows us to provide an authoritative overview of the best newsletter platforms in 2024. 

Let’s get into it.

1. Omnisend 

Omnisend is a reliable omnichannel marketing tool offering robust email marketing features even on the free plan. It helps streamline email marketing, drive sales on autopilot, and automate workflows.

With a range of features designed to help online stores grow its email lists, Omnisend can save time and drive sales. 

Key features

• A drag-and-drop email editor with additional tools for ecommerce, including Product Picker and Product Recommender, that suggests personalized items
• Unique discount codes you can drag and drop on emails
• Pre-built and custom email workflows for welcome emails, abandoned carts, product follow-up, win-back campaigns, and more
• Integration with ecommerce platforms like Shopify, WooCommerce, and Magento
• Segmentation and personalization tools to send targeted emails based on purchase history, contact behavior, location, and more
• Reporting and analytics features, such as Campaign Reports, Campaign Click Maps, and Advanced Reporting 
• SMS and web push notification capabilities for omnichannel marketing
• Email newsletter campaign optimization tools like Campaign Booster, which automatically resends unopened emails using a new subject line within 48 hours
• A/B testing to determine which elements within your email campaigns are performing better

Support

Omnisend provides 24/7 support options on all plans, including live chat and email. You can also access educational videos and live training from the Omnisend Academy. 

Pricing

With the Free plan, you can reach up to 250 contacts, send up to 500 emails and push notifications per month, and publish 50 Shopify reviews. 

You also get professional email templates, workflow automation, segmentation, A/B testing, and 24/7 live chat and email support, among other features. 

Paid plans unlock more email sends and include: 

• Standard: Starts from $16/month for up to 500 contacts and 6,000 emails/month
• Pro: Starts from $59/month for up to 2,500 contacts and unlimited emails

 2. Mailchimp 

Mailchimp is an all-in-one marketing platform built with small businesses in mind. This means that you can find all the basic features to address your newsletter needs on this platform.

Key features

• A drag-and-drop email newsletter builder with several templates and customization options, allowing users to design professional-looking emails that align with their brand’s visual identity
• Marketing automation capabilities, such as Customer Journey Builder, retargeting ads, and transactional emails
• Integrates with 300+ creative tools like Adobe Photoshop, ecommerce platforms, social media, and other marketing tools 
• Audience management features, including newsletter signup forms, popups, embedded forms, and built-in forms
• Product recommendation feature that helps boost sales by predicting products your customers are more likely to buy
• Content Studio for managing all your marketing content, including images, videos, and text, in one central location
• Reporting and analytics that include open rates, click-through rates, and subscriber activity

Support

You can reach the Mailchimp team through 24/7 live chat, phone, or email, depending on your subscription. Users on the free plan only receive email support for the first 30 days. 

Those on paid plans have access to 24/7 live chat and email, with only users on the highest tier plan receiving priority phone support.

Pricing

• Free: Up to 1,000 email sends/month for 500 contacts and one seat
• Essentials: Starts at $13/month for 500 contacts and three seats 
• Standard: Starts at $20/month for 500 contacts and five seats
• Premium: Starts at $350/month for 500 contacts and unlimited seats

3. Brevo

Brevo offers a drag-and-drop builder, allowing you to visually assemble your newsletter using text blocks, images, buttons, and more. You can create email newsletters alongside SMS campaigns and landing pages to reach your audience through various channels within a single platform. 

Key features

• Multichannel marketing capabilities, including email, SMS, WhatsApp, and mobile and web push notifications
• Mobile wallet integration with digital coupons, loyalty cards, and more to enhance customer experience
• Lead capture forms with a drag-and-drop builder and custom form fields
• Marketing automation workflows for welcome emails and abandoned cart reminders
• AI-powered recommendations to optimize email content and sending time for maximum engagement
• Pre-designed and customizable newsletter examples and templates

Support

Brevo offers 24/7 multichannel support via email, chat, or phone in six languages, depending on your plan. Enterprise plan subscribers get priority response plus guided, in-house onboarding. You can also access quick “how-to” tutorials and comprehensive marketing courses via the Brevo Academy. 

Pricing

• Free: 300 emails/day with no contact limit
• Starter: Starts from $9/month for 500 contacts and 5,000 emails/month
• Business: Starts from $18/month for 500 contacts and 5,000 emails/month
• Enterprise: Custom pricing 

4. GetResponse

This email newsletter software offers a comprehensive email marketing suite beyond newsletters. You can create automated email sequences, webinars and landing pages, and even manage online sales. 

Key features

• Lead generation tool that lets you build an email list using forms and landing pages
• 100+ professional, customizable email templates and an easy-to-use drag-and-drop email creator with sections, layouts, and free stock photos 
• Two million+ free images from Shutterstock and thousands of GIFs to enhance your newsletter designs
• A perfect timing tool that lets you send emails to subscribers at their preferred time, increasing click-through and open rates
• Integration with major ecommerce platforms like WooCommerce and Spotify
• A mobile app for monitoring newsletter campaigns on the go

Support

Customer support is available 24/7 in eight languages through email and live chat for paid plan users. Users on GetResponse MAX, the highest tier, also get dedicated, premium support options. Lastly, it provides a well-stocked Help Center and webinar library. 

Pricing

• Free: Send 2,500 emails/month to 500 contacts
• Email Marketing: Starts from $19/month for 1,000 contacts
• Marketing Automation: Starts from $59/month for 1,000 contacts
• Ecommerce Marketing: Starts from $119/month for 1,000 contacts
• GetResponse MAX: Custom pricing

5. AWeber

Known for its subscriber management tools and email automation features, AWeber helps you create targeted newsletters and send them based on subscriber preferences.

Key features

• Customizable email templates to create newsletters with an intuitive drag-and-drop email builder
• Design with Canva without having to leave the platform 
• 6,000+ free stock images to enhance your emails
• Custom signup forms and landing pages
• Segmentation based on subscriber interest, engagement, and other criteria
• RSS-to-email feature, which makes it easy to automatically turn your blog, podcast, or other content into email newsletters
• Pre-designed reports and analytics
• Integration with 750+ tools, including Facebook, Etsy, Shopify, and WordPress

Support

Users on the free plan get basic email support. Paid plan users get access to 24/7 email, phone, and chat support. Priority support is available on Plus and beyond, with Unlimited plan subscribers getting personalized account management. 

Pricing

• Free: 3,000 email sends/month for 500 subscribers
• Lite: Starts from $15/month for 500 subscribers
• Plus: Starts from $30/month for 500 subscribers 
• Unlimited: $899/month for 100,000+ subscribers

6. Campaign Monitor

This newsletter software is designed for agencies and businesses managing email marketing for multiple clients. It offers advanced features for segmentation, reporting, and deliverability, ensuring professional-level campaigns. It also combines SMS and email marketing, with support for link shortening and automatically added opt-out copy. 

Key features

• Drag-and-drop email builder with customization and template management
• Marigold Liveclicker Express delivers timely and hyper-personalized email content that updates at the point of open (not send)
• Link Review feature alerts you about broken links
• Integration with 250+ tools, including CRM, ecommerce, and other marketing tools

Support

There are numerous resources on the Campaign Monitor website, including guides, a knowledge base, events, and webinars. 

Other support resources include an email academy, a help center, training videos, and email support. Phone support is only available on the highest tier.

Pricing

• Lite: Starts from $12/month for 2,500 emails a month
• Essentials: Starts from $29/month for unlimited emails
• Premier: Starts from $159/month for unlimited emails
• High volume sending: Custom pricing

7. Constant Contact

Constant Contact offers a user-friendly interface for email design and contact management. It also includes helpful features for event marketing and online surveys. This makes it’s a well-rounded solution for businesses that need more than just a newsletter tool. 

Key features

• An easy email builder for beginner email marketers, with custom pre-built templates to create branded emails from scratch
• List building tools for growing your email list with signup forms, social media integrations, and lead capture tools
• Automated workflows to schedule email sequences based on subscriber behavior
• AI tools, including BrandKit for design, Content Generator for email and SMS message drafts, and AI-assisted campaign building and reporting
• Reporting tools for metrics like open, click-through, and bounce rates to gauge the success of your email marketing campaigns

Support

You can reach the Constant Contact support team through live chat and phone support. Self-service options, including a blog and knowledge base, are available. Users also have access to a podcast and an active Constant Contact Community. 

Pricing

There’s no free plan, but you can test this newsletter software for free. Constant Contact offers a 30-day trial, where you can create a social post and send up to 100 emails. Paid plans are as follows: 

• Lite: Starts from $12/month for 500 contacts 
• Standard: Starts from $35/month for 500 contacts 
• Premium: Starts from $80/month for 500 contacts 

8. ConvertKit

ConvertKit is a powerful newsletter software designed specifically for creators. This platform offers a comprehensive suite of tools. It helps generate revenue through engaging email newsletters and marketing automation.

Key features

• A Visual Automation tool for creating automated email marketing sequences with a simple drag-and-drop interface
• Monetization options, including digital product sales, paid newsletters, and subscriptions
• Access to the Creator Network for cross-promotion and collaboration opportunities to grow and expand
• Recommendations feature drives organic list growth by having other creators refer your content to their lists
• 100+ integrations with apps and platforms like Shopify and Patreon for enhanced conversion and sales insights

Support

Product support is available 24/7 via email and live chat, with priority support for the highest tier users. ConverKit’s Creator University provides in-depth courses. Meanwhile, the Creator Community provides quick help, especially for free plan users. 

ConvertKit also offers free migration from other platforms. It also has a curated YouTube playlist for additional tips and insights from product specialists. 

Pricing

• Newsletter: Free for up to 10,000 subscribers and one user
• Creator: Starts from $15/month for 300 subscribers and two users
• Pro: Starts from $29/month for 300 subscribers and unlimited users

9. Flodesk

Flodesk stands out as one of the best email newsletter software options, offering a user-friendly platform that combines powerful features with stunning design. This all-in-one solution caters to creators, small businesses, and entrepreneurs looking to grow their audience, nurture relationships, and monetize their efforts. 

Key features

• Intuitive drag-and-drop email builder with a wide range of customizable templates and powerful automation and nurture sequences
• Multiple tools to build your list, including link-in-bio pages, full-page forms, embedded inlines, landing pages, and popups
• Flexible layouts for creating stunning graphics within emails and sales pages without requiring third-party graphics software
• Custom font upload capability for consistent branding and a landing page creator with integrated checkout functionality
• Custom fields for gathering subscriber information and enabling deep personalization, with an advanced analytics dashboard for performance metrics

Support

The Flodesk blog, Help Center, Flodesk Insiders Facebook community, and Flodesk University offer a wealth of resources and tutorials. 

It provides email support from 6 a.m. to 6 p.m. Eastern Time, with responses typically sent within two business days. No chat or phone support is currently provided. 

Pricing

Flodesk takes a unique approach to pricing, offering flat-rate pricing and unlimited usage. You don’t have to upgrade your plan and pay more as your business and list grows. 

Here are its plans: 

• Link in bio: Free
• Email marketing: $38/month and adds forms, landing pages, and email marketing
• Email and ecommerce: $64/month and adds ecommerce features like checkout flows

10. MailerLite

With its excellent customer support, MailerLite has made it onto our list of the best email newsletter software. The platform is great for small businesses. It’s a feature-rich tool with visually pleasing email and landing page templates. It also offers robust automation.

Key features

• Three editors (drag-and-drop, rich-text, and custom HTML), along with an AI email generator, assist in crafting engaging and responsive campaigns
• An intuitive automation builder for building complex marketing workflows, with auto-resend campaigns and triggers for automatic email delivery and more
• Robust analytics and optimization tools to monitor campaign performance with embedded email surveys, visual click maps, and sales tracking
• Seamless ecommerce integration with platforms like Shopify, WooCommerce, and Stripe to monetize your audience and directly track sales
• Powerful segmentation and personalization for delivering tailored content based on subscriber interests, geography, and behavior

Support

The MailerLite Academy provides a variety of courses. Meanwhile, live learning sessions like workshops and webinars offer hands-on guidance. Case studies, video tutorials, and a comprehensive knowledge base are available for self-paced learning. You can also hire approved consultants for expert advice.

Free users receive 24/7 support via live chat and email for the first 30 days. The Growing Business plan also includes 24/7 email support, while higher-tier plans offer live chat support.

Pricing

• Free: 12,000 monthly email sends up to 1,000 subscribers
• Growing Business: Starts from $10/month for 500 subscribers
• Advanced: Starts from $20/month for 500 subscribers
• Enterprise: Custom pricing

Overview of the best newsletter tools

The best newsletter software is one that provides a comprehensive set of features to help you create, send, and analyze email campaigns. From ease of use and captivating designs to advanced automation and analytics, every piece of software has its unique capabilities.

The table below provides an overview of the best newsletter software tools available in the market.

Tool	G2 rating	Pricing	Best for
Omnisend	4.6/5	✅ Free plan available – Prices start from $16/month	Small and medium ecommerce stores,solopreneurs, and startups
Mailchimp	4.3/5	✅ Free plan available – Prices start from $13/month	Solopreneurs and startups
Brevo	4.5/5	✅ Free plan available – Prices start from $9/month	Businesses on a budget
GetResponse	4.3/5	✅ Free plan available – Prices start from $19/month	B2B businesses
AWeber	4.2/5	✅ Free plan available – Prices start from $15/month	Wide selection of email templates
Campaign Monitor	4.1/5	❌ No free plan available – Prices start from $12/month	Segmentation and personalization
Constant Contact	4.0/5	❌ No free plan available – Prices start from $12/month	Businesses new to email marketing
ConvertKit	4.4/5	✅ Free plan available – Prices start from $15/month	Content creators and bloggers
Flodesk	4.0/5	✅ Free plan available – Prices start from $38/month	Design-focused small businesses and creatives
MailerLite	4.7/5	✅ Free plan available – Prices start from $10/month	Growing businesses and startups seeking scalability

How to choose the best newsletter software for your business

When selecting the ideal newsletter software for your business, there are several factors to consider, such as features, ease of use, pricing, and more.

From basic newsletter platforms enabling mass email distribution to sophisticated solutions offering automation and detailed analytics, there are multiple options to choose from.

To help you make the right decision, here are some key factors to consider:

• Pricing: Evaluate the pricing of the tool and compare it to its features to see if you’re getting value for your money 
• Customer support: Check the type of support offered (e.g., documentation, email, chatbot, etc.) and how prompt they are with responding
• Ease of use: Opt for software that’s user-friendly and intuitive 
• Templates: Consider a platform that offers a wide selection of professionally designed templates for creating newsletters quickly. Also, check that the templates can be customized 
• Additional features: If you’re planning to use your newsletter software for more than just sending emails, consider platforms that offer additional features such as popups, landing pages, or integration with other marketing tools
• Analytics and reporting: Choose a newsletter software that provides detailed insights into your email campaigns, including open rates, click-through rates, subscriber engagement, and more

For more details, use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Summary

We’ve explored a range of top newsletter software catering to various business needs and budgets. From robust platforms like Omnisend and Mailchimp to user-friendly tools like ConvertKit and Flodesk, there’s a solution for every marketer. 

The best part? Many providers offer free newsletter software plans, allowing you to test features before committing. At the end of the day, choosing the right newsletter software can significantly impact your email marketing success. 

Consider your specific requirements, explore free trials, and invest in a tool that can help you achieve your goals and elevate your email marketing strategy.