25 email newsletter signup examples for 2024

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Why is it important to review newsletter signup examples? By reviewing a variety of newsletter signup forms examples, you can learn from other brands, uncover new strategies, and get inspiration on design options.

Newsletter signup forms are the quickest and surest way to turn traffic from your site to engaged subscribers. That’s why marketers swear by them as one of the most important components of their marketing strategy. 

A signup to a newsletter needs to get users’ attention without seeming pushy or overwhelming them. That means it needs to have effective design, crisp and direct copy, and some kind of hook that makes them click right away. 

In this article, we’ll review 25 interesting newsletter signup examples that you can emulate to get users into your email list.

25 effective newsletter signup form examples

Before you get started with creating your email signup form, let’s take a look at these 25 examples of newsletter signup forms and draw some inspiration from their design, content, and smart use of lead magnets.

1. Nike

Nike, as a brand, needs no introduction and that’s why it has chosen a minimalistic design for its newsletter signup form. Simplicity and clear content can be very effective in conveying the right message to subscribers.

What we like about this newsletter signup page is that it does not bombard the viewers with too much information. Phrases like “Be the first to know” and “exclusive offers” are enough to encourage Nike lovers to share their email addresses.

It’s smart of Nike to use this form to collect a couple of additional details about the visitor which might be very useful in creating email segments.

2. GetResponse

GetResponse is an email platform that uses a lightbox popup form to get its visitors to sign up for its newsletter.

The header of this subscription form is a fantastic lead magnet that is hard to resist. The company promises to deliver more value-packed content that its visitors already appreciate.

What we also like in this smart popup is that subscribers clearly know how often they will receive the newsletter.

And the affirmative CTA seems to seal the deal. Clicking on “I want in” sounds much better than a generic “sign up” button.

3. ShockByte

Shockbyte is one of the most famous gaming service providers. To engage its global audiences, the company has used the most recommended lead magnet: incentives.

Do you know that such lead magnets can increase the signup rate by 155.43%?

By offering 50% off its hosting plans, Shockbyte has made the subscription form very appealing.

Now, depending on your business, incentives can be of different kinds, such as coupons, ebooks, free shipping, access to webinars, and much more.

This newsletter subscription message creates a sense of urgency in visitors by mentioning that the discount is offered for a limited time.

It’s impressive how Skockbyte is not only aiming to gain new subscribers with this newsletter signup form but also convert them into customers.

4. Drip 

Let’s take a look at another powerful “join our newsletter” example. Drip, an ecommerce marketing company, has chosen to place the signup form in the sidebar rather than opting for a popup.

The advantage here is that it will be constantly visible to the visitors without obstructing the content on the page.

Striking elements like a bright-colored signup button, lifetime access to resources, and the quick testimony at the bottom of the form quickly catch the audience’s attention.

If you were an ecommerce business owner or a marketer, you wouldn’t want to miss what they have to offer, would you?

5. Backlinko

Brian Dean, the brain behind Backlinko, is a well-known SEO expert. To attract new subscribers to his email newsletter, he chose a trusted tactic: exclusivity.

The emphasis on exclusivity in the headline is hard to ignore. The newsletter promises to make its subscribers part of its insider community with access to information that Backlinko isn’t sharing anywhere else. This level of exclusivity makes the offer more irresistible, compelling people to sign up for access.

The uncluttered design and clear intent make this email newsletter signup a great example for marketers.

6. WP Standard

Incentives make the decision to subscribe to a newsletter a lot sweeter. This newsletter signup form by WP Standard shows how you can attract several subscribers by using a lucrative incentive as a lead magnet.

As it’s a leather accessories brand, it knows that its visitors would be interested in such chic products. And to win a premium product, all they need to do is to share their email address and join the subscribers’ list.

The 2 elements in this form that can convince visitors to readily share their email addresses are the image of the tote and its price. The previously-mentioned Getsitecontrol report also mentions that including an image in a popup can increase the signups by 63.49%.

What’s more, the subscribers get a chance to win this expensive tote every month. How’s that for an incentive?

7. Macy’s 

In this newsletter signup form example, Macy’s has taken a different approach. Instead of a single-click newsletter signup form, they have created a double opt-in form.

A simple “Sign Me Up” button is displayed in the footer of the home page to grab the attention of the visitors. Once someone clicks on it, a detailed signup form opens on another page, as shown below.

We liked the form fields they used to gather additional information about the subscribers, which can be beneficial in lead segmentation. What’s more, users can even signup for text message alerts with a single click.

Note how Macy’s is improving the quality of its email list by eliminating robot subscribers right at the beginning.

8. RyRob.com

As humans, we greatly rely on recommendations from others. That’s why social proof can be extremely powerful in getting new subscribers for your email newsletter.

Ryan Robinson is a blogger with a huge follower base and his newsletter sign-in form leverages the power of this number to impress and get new subscribers.

Mentioning the size of your subscriber base is strong social proof of the quality of content you create and share. Similarly, ratings, testimonials, and endorsements can also be used as social proof.

What stands out is how Ryan talks about his own journey to success and how he has helped hundreds of thousands of followers become successful. Such content can definitely inspire aspirants in the same field to join an email list.

9. Mad Money Monster

The content of a newsletter signup form should always highlight the benefits of signing up to potential subscribers. Take a look at this newsletter signup form created by Mad Money Monster.

The designer optimizes the space to focus on people’s desire for financial improvement and highlights the prevalent challenges.

With the smart use of keywords, the content is relatable to the audience. It seals the deal with a unique CTA which instantly boosts your energy and makes you feel like you are on a mission.

This is a classic example of how out-of-the-box CTAs can get people to take an action and win you more subscribers.

10. Mad Fientist 

As a stark contrast to the above-shared newsletter signup form example, here is an absolutely simple design. Mad Fientist opted to design their email newsletter signup form as a simple bar.

Many times, opting for a simple, uncomplicated, and minimal design is the best approach to engage your visitors.

This no-fluff design contains just enough information to convince visitors to join the email list. By mentioning that they already have over 100,000 subscribers, the company has provided social proof as well.

11. Mochi Kids

Exit-intent newsletter signup forms can be extremely effective in capturing the attention of visitors who are about to exit your website.

Mochi Kids, a kidswear brand, strategically scheduled its newsletter subscription message to pop up just before the visitors exit the page.

A statement like “stay in touch” can emotionally nudge people to share their email addresses and join the email list. The bold font and the smiley icon make the form quite attractive and engaging.

To capture exiting visitors, the brand even offers a 10% discount as a lead magnet in this exit intent popup. Such subscribe to our mail list examples show you how to build a strong relationship with your potential customers even after they exit your website.

12. Bombas 

Can you ask visitors to join your email list without actually stating it explicitly? Yes, and Bombas shows you how. In this newsletter signup form, the brand focuses more on what the visitors would be interested in.

Instead of asking visitors to simply subscribe, the brand offers an incentive and a choice to them.

This yes or no interactive form allows the potential buyer to either go for the 20% discount or continue shopping without any discount. If they choose the discount, they have to subscribe to the newsletter.

Such play of words in the email newsletter signup form makes the visitors think and make a calculated choice.

13. Great Jones 

Great Jones, a cookware brand, has a newsletter that is visually captivating.

The first element to catch your eye is the bright yellow button that contrasts with the royal blue background. The image used on the left in the form appeals to the reader’s appetite, helping them envision all the amazing food they could make if they purchased from the brand. And finally, they offer a 10% discount on a first order to encourage new website visitors to sign up for their newsletter.

With all that on offer, visitors would surely subscribe to the newsletter.

Similarly, newsletter signup form designs, vocabulary, and incentives can be customized during festive seasons and special occasions to expand your subscriber list.

14. Kennedy Blue

FOMO (fear of missing out) can make even reluctant visitors take the desired action. This newsletter signup form by Kennedy Blue shows how to create a sense of urgency in the visitors by adding a timer to it.

Although the design of this email newsletter signup example is simple, there are two elements that will instantly catch the eyes of visitors. While the headline “February Sale” gets them excited, the constantly ticking timer nudges them to act quickly.

By joining the email list, subscribers will get access to the best discounts on wedding dresses and accessories. Brides, their friends, and moms wouldn’t want to miss out on this.

15. Madewell 

Here’s another newsletter signup form example from Madewell. This apparel brand has made the signup process simple by allowing users to share the incentive with a friend.

The bold headline instantly catches the eyes of the visitors who would definitely want to know more about the offer. Madewell is offering a double incentive for those who join their email list.

When a visitor subscribes to the newsletter, they get a chance to refer the brand to a friend. Not only will the referred customers get $20 off on their first order, but the referrer will also get a $20 discount. How cool is that?

With this newsletter signup form, not only is the brand getting 2 subscribers in one go, but also converting them into customers. As these users continue to refer others with a desire to use the offer, the brand will surely attract more qualified leads.

16. TOPO Designs

Here’s one from TOPO Designs, which sells apparel, bags, and backpacks. The design isn’t loud or in your face, however the photo is visually appealing and shows the products in action, making it easier for customers to visualize themselves using the bags.

The headline is bold: 15% off if the user provides their email, with an additional sense of urgency added with the text “offer ends soon.”

17. AriZona

The AriZona drink newsletter popup is designed to be both engaging and user-friendly. It features a visually appealing layout with bright, eye-catching colors that align with the brand, and includes a compelling CTA that invites visitors to “Unlock Refreshing Rewards” by signing up for the newsletter. 

18. The Paris Review

The Paris Review is a popular literary magazine that publishes writing, poetry, art, and interviews. The request to sign up to the newsletter is effective due to its simplicity and clear value proposition. It features a clean, minimalist design that aligns with the magazine’s aesthetic, making it visually appealing without being distracting. This is accentuated by a simple illustration of a carefree reader at the top. 

What we like about this newsletter is that it allows readers to select what they’d like to receive. By giving subscribers the opportunity to choose how often they hear from you and what kind of content they want to receive, you can keep open rates and engagement high. Your unsubscribe rate should also stay low, since users can modify their subscription choice at any point.

19. The Marginalian 

The opt-in form for The Marginalian’s free weekly newsletter excels in several ways. It effectively communicates a clear value proposition by promising subscribers a free Sunday digest of thought-provoking reflections on art, science, poetry, and philosophy. The form features a minimalist design that aligns with The Marginalian’s aesthetic, making it both visually appealing and easy to use. It highlights the newsletter’s frequent updates, emphasizing the consistency of its content with weekly insights and reflections. 

Finally, being ad-free can be a significant draw for subscribers. These elements collectively make the opt-in form both attractive and effective by clearly communicating its benefits while maintaining a user-friendly design. 

20. Kurzgesagt 

Kurzgesagt is one of the most popular educational channels for science, biology, and astronomy, widely recognizable for its vector art and flat design style. Its newsletter follows a similar joyful style. Notice the vibrant, high-saturation color palette in the animation. 

The signup itself is minimal, requiring users to only provide their email address to get access to new products and a rich repository of content. 

Check out the deliberate misspelling of “Birb” for “Bird,” which is rather witty and at the same time adds to this eye-catching newsletter signup page.

21. The Hustle

The Hustle is a popular daily newsletter, covering a wide range of business and technology news. The newsletter signup form excels in several key areas. 

Firstly, it effectively communicates its value proposition by promising subscribers a daily dose of insightful and engaging business news and trends delivered straight to their inbox. The form is also designed with a clear, straightforward layout that is easy to navigate, making it simple for users to subscribe. 

Finally, it often features a compelling CTA that emphasizes the benefits of staying informed with up-to-date content, which can attract and retain subscribers. 

22. Buffer

Buffer’s newsletter provides readers with social media marketing insights, tips, and trends to enhance their online presence. It presents a straightforward and concise value proposition, receiving “awesomely useful content,” and the form’s clean design reflects Buffer’s user-centric approach, ensuring that it is easy to navigate and visually appealing. 

23. Quartz

Exclusive content and diverse topics — Quartz member-only newsletters create a sense of exclusivity and value for paying subscribers. The signup process ensures there’s something for everyone, letting subscribers choose from Quartz Daily Brief, Quartz Weekly Obsession, The Memo From Quartz at Work, and Space Business.

This personalized content helps to convert more readers into customers. You’ll also find more specialized newsletters you can subscribe to as well before completing the signing up process. 

24. The GIST

The signup form on The GIST’s website is straightforward and quirky. Its clean and modern design, combined with vibrant visuals, makes the signup process visually appealing and fun.

Specifying the delivery days — Monday, Wednesday, Friday, and Sunday — sets clear expectations for subscribers, which helps keep the number of people unsubscribing to a minimum, and the social proof emphasizes credibility

25. Vox

The newsletter signup form for Vox effectively communicates the value of subscribing by offering daily, well-researched explanations of current events and significant stories 

Vox’s emphasis on delivering informative and engaging content through its newsletters highlights its commitment to providing valuable insights and context on complex topics. This approach not only attracts readers but also fosters a sense of trust and anticipation for each edition.

What do you need to know about newsletter signup forms?

If you have powerful inbound marketing strategies in place for your business, you should be attracting plenty of visitors to your website. But that means nothing if you’re not working on capturing them.

That’s where email newsletter signup forms come in.

A newsletter signup form or an email capture form is a web-hosted or embedded form where website visitors share their email addresses or phone numbers to be added to your subscribers’ list.

Marketers use a variety of newsletter signup form designs to collect email information from visitors. Some of the popular ones are:

• Signup forms: This kind of form is embedded on your website. You can choose to position it on the header, footer, sidebar, or as a floating bar anywhere on the page.
• Popups: As the name suggests, popup forms appear when a visitor lands on a desired page. You can schedule popups to appear even while users scroll down the page or when they intend to exit the website.
• Wheel of Fortune: Adding a wheel of fortune to newsletter signup forms can surprise and excite your site visitors. You can gamify your popups by providing an opportunity to win exciting prizes by spinning a virtual wheel.
• Landing pages: Customized landing pages are specially created to promote a product or a campaign. You can divert leads generated from social media and search ads to land on these pages to learn more about your offerings and join your email list.
• Teasers: Contrary to popups, teasers appear around the edges of a page without obstructing the visitors’ viewing experience. Similar to buttons, teasers can come in different shapes, such as sharp, rounded, or pill.

Teasers can promote a deal or new product, or start a conversation with the visitors and then lead them to the newsletter signup form.

How to set up a newsletter signup form using Omnisend?

The “subscribe to our mailing list” examples discussed above should have inspired you to create impressive newsletter signup forms to grow your email list.

Creating and posting such forms is not rocket science either. We will show you how easy it is to create stunning forms using Omnisend form builder.

Setup process

Creating a popup form on Omnisend is not only quick and easy, but also free. You can begin the process by creating a free Omnisend account.

To get started with creating a newsletter signup popup form, navigate to Forms → Create form → Style → Popup → Pick the template. Here you need to choose the form you would like to use.

A variety of popup form templates are available in the Forms library to suit your needs (a popup could be set up using this guide).

Once you have finalized the template you want to use for your newsletter signup form, you can move on to customizing the important features like Blocks (Items), Layouts, Behavior, and Theme settings.

Customization process

Here’s how you can customize the various elements of your newsletter signup forms:

Theme settings

Theme, as we know, refers to the design of your newsletter signup form. Under this tab, you can modify the default design settings.

You can style your popup according to your needs by customizing these fields:

• Form layout
• Color
• Button
• Field

Blocks settings

On the left sidebar you will find 4 customizable fields under Items settings or Blocks settings. You can customize these fields:

• Image block
• Text block
• Button block
• Line/Space block

You can drag and drop each of these items onto your newsletter signup form and position them as you desire.

To create the perfect popup form, you can not only add images and desired input fields but also edit font size, style, color, and overall alignment.

Layout settings

This tab will help you format the ultimate layout of your popup. You can drag and drop the layout option of your choice and customize the design. Once the layout is ready, you can begin adding blocks to it.

Behavior settings

This tab helps you set up your popup’s behavior. By behavior, we mean when and where your form will appear on the website. The customizable fields include:

• Audience management settings
• Scheduling
• Display settings
• Target settings
• Frequency settings

As you would have realized, there are plenty of elements in this form builder you can customize to make your newsletter signup form design truly unique.

You can also add a double-opt-in option, legal block (with a ready-to-use GDPR or TCPA compliance template), and other elements to optimize your form.

Once you are satisfied with the signup for newsletter form design, you can simply enable the form, and it will be displayed on your website.

Summary

Email marketing is a highly effective channel for nurturing an audience and increasing sales. By embedding signup forms around your website, you can turn your visitors into subscribers — then subscribers into customers.

As these 25 examples show, these forms can look exactly how you want them to. Reflect your brand, share incentives, or use humor to increase your signup rate.

And if you need some extra inspiration, Omnisend has a library of form templates that you can customize — or use our Form Builder to start from scratch.