Looking for inspiration to boost your subscriber list? These newsletter signupexamples can spark ideas and help you create a high-converting and engaging campaign.
From sleek popups to irresistible lead magnets, these examples are finding smart ways to turn visitors into subscribers.
So whether you’re refining your email marketing strategy or starting from scratch, these signup forms will give you the creative edge you need. We’ll also discuss what these brands have done well to make these email examples more effective.
Let’s get started!
Turn visitors into loyal subscribers by optimizing your signup form with Omnisend today
The definition of a newsletter is an email sent by brands to a specific list of subscribers. These emails directly impact your email list growth and conversion rates.
Here are 25 high-performing newsletter signup examples that will help you build your email list effectively:
Embedded signup forms
These signup forms blend naturally into web pages, using the “Join our email list” wording seamlessly.
theSkimm’s newsletter signup page is an excellent example of a high-converting email signup form. It allows users to choose multiple newsletters at once, effectively catering to different interests like news, shopping, wellness, and finance.
Why is it good?
Has a personalized feel as users can select newsletters that match their interests
Each newsletter highlights a clear benefit, showing users exactly what they’ll gain
The simple checkbox format creates a straightforward signup process
Located on the page’s footer, The Bagel Co’s newsletter signup form is visually engaging with a clean design that aligns with the brand. With its short and straightforward approach, users can easily subscribe and be the first to get updates.
Why is it good?
The text “Be the first to get updates” creates urgency and exclusivity
Short and easy-to-fill form enhances the user experience
Allbirds’ newsletter signup form uses exclusivity to encourage action with its CTA copy, “Join our mailing list.” It also makes it easy for users to sign up with only an email address. This approach is effective for increasing opt-in email conversions.
Why is it good?
The phrase “Want First Dibs?” creates urgency and makes subscribers feel special
A minimal, distraction-free design keeps the focus on the signup action
The form clearly states the benefits, making users more likely to engage
This newsletter signup form is high-performing because it’s simple, persuasive, and builds trust with potential subscribers. It shows a clear value proposition and provides social proof. Credibility is reinforced by showcasing leading companies that subscribe to the newsletter. This makes the newsletter more appealing to professionals.
Why is it good?
Promises the latest marketing news, resources, and guides
Highlights 19,000+ subscribers that include top companies like Amazon, Google, and Microsoft
Requires only your email address to simplify the signup process
The New Yorker’s signup form is designed with simplicity and choice in mind. It features a dual newsletter option, allowing readers to select between “Daily” for regular updates and “Weekly” for weekly content.
Why is it good?
Offers two newsletter choices for tailored content
Its minimalist design makes signups quick and easy
Encourages engagement with clear content descriptions
This signup form is straightforward and inviting. It offers daily business news with a blend of wit and insight. The newsletter signup form highlights its value upfront, ensuring subscribers know they’ll receive relevant and engaging content every morning.
Why is it good?
Clearly explains the newsletter’s benefits in one sentence
Uses a conversational tone to create a friendly, engaging experience
The Publish Press is one of the best newsletter signup examples as it keeps its signup form short and engaging. It uses compelling copy to draw readers in. The design ensures visitors can subscribe in seconds without unnecessary steps.
Why is it good?
Simple and engaging copy that resonates with the target audience
Includes minimal fields for quick signup
Provides a strong value proposition upfront and clearly states newsletter frequency
Mad Fientist uses a simple, text-based signup form that’s straight to the point. It removes all distractions, focusing purely on email collection. This subscribe-to-newsletter example leverages social proof and offers exclusive value.
Why is it good?
Highlights 100,000+ subscribers to establish its credibility
Promises free updates and exclusive content
The bright green “Subscribe Now!” button stands out from the rest of the page
J.Crew’s newsletter signup form uses a bold, attention-grabbing headline to encourage users to get exclusive style-related news. It also promotes additional rewards through the J.Crew Passport and Credit Card, enhancing value for subscribers who join its mailing list.
Why is it good?
Uses a compelling headline to grab attention and spark curiosity
Creates urgency by emphasizing early access to style-related news
Maintains a clean and straightforward design to minimize distractions
MAC Cosmetics’ “Join our newsletter” form leverages a loyalty rewards program, offering 15% off and free shipping to incentivize signups. The form is minimal yet effective, emphasizing why users should join. It also offers both email and SMS signup options, providing multiple ways for users to access exclusive discounts and updates.
The Qatar Airways newsletter signup example is high-performing because it leverages exclusivity to engage potential subscribers and offers personalized deals. The compelling headline immediately grabs attention — after all, no one wants to miss out on exclusive flight offers.
Why is it good?
The headline “Never miss an offer” triggers FOMO (fear of missing out)
Users can enter their preferred departure city for relevant deals
A clean, distraction-free layout makes signing up quick and easy
Urban Outfitters uses its “sign up for our email list” form to effectively invite users to sign up for updates on new arrivals, sales, exclusive content, and events. It uses a simple, minimalistic design with a clear email field and a call to action button.
Why is it good?
“First dibs” creates exclusivity by making users feel they’ll get ahead of others
It mentions exclusive content and events, adding extra value beyond just promotions
The simple and clutter-free design ensures a seamless signup process
Popup signup forms
These newsletter signup examples are effective because they instantly capture attention and encourage immediate action. Strategically timed to appear at key moments, they help convert visitors into subscribers.
Milk Road’s signup form stands out with a playful design that aligns with its brand personality. It uses social proof and engaging visuals to build trust and capture attention.
Why is it good?
Establishes credibility through strong social proof by highlighting its 330,000+ subscribers
Features an eye-catching design with a playful illustration, making it memorable
Shows a clear value proposition by emphasizing its five-minute daily crypto updates
Lenny’s “Subscribe to our newsletter” form embraces a conversational approach. It also builds credibility through social proof and uses a clean, visually appealing design. The concise copy makes it easy for visitors to understand the value of subscribing.
Why is it good?
It showcases its massive subscriber count of over 976,000 to establish trust and authority
A simple, distraction-free layout keeps the focus on signing up
Clear value proposition highlights career growth and product-building insights
The GIST’s newsletter signup form looks fun, energetic, and tailored to its sport-focused audience. It reflects the brand’s personality while making the signup process effortless.
Why is it good?
Showcases playful and engaging copy
Strategically uses both a popup and an embedded form to maximize conversion
Builds trust by mentioning one million fans and showing media features
Sleeknote’s signup form is optimized for conversions by using exit-intent popups and personalization. It’s an excellent newsletter marketing strategy that ensures visitors get the most relevant offers at the right time.
Why is it good?
Includes dynamic and personalized signup options
Offers lifetime access to its best marketing resources
The call to action “Get Immediate Access Now” encourages users to sign up
Vox’s signup form is modern and objective, focusing on delivering value-driven content straight to subscribers. This example uses social proof to enhance credibility and encourage signups.
This popup signup form is effective because it offers a strong incentive and outlines the simplicity of the signup process. The clear, structured steps reduce friction and make it easy to follow.
Why is it good?
The attractive 10% discount encourages immediate action
Provides a step-by-step outline to simplify the signup process
Minimalist design keeps users focused on subscribing
Shein’s signup form is visually compelling, featuring discounts and incentives that encourage immediate action. It also capitalizes on the fear of missing out by offering limited-time promotions.
Why is it good?
The immediate $3 discount encourages signups
Offers free shipping to add extra motivation for users to finish the process
The minimalistic form reduces distractions from signing up
The popup on AliExpress asks users to subscribe to notifications for order updates, discounts, and coupons. It features a clear call to action with “Allow” and “Don’t allow” buttons.
Why is it good?
Provides value by offering order updates, discounts, and shopping tips
Uses a clear and concise message that immediately grabs attention
Features contrasting buttons for fast and easy decision-making
Zulily’s signup form is visually appealing and strategically placed to capture interest. It emphasizes exclusive deals, making users feel like they’re unlocking special savings.
Why is it good?
Encourages users to subscribe by featuring a compelling message
Highlights exclusive benefits like flash sale alerts and daily deals
Uses a simple form with reduced steps for easy signup
Fashion Nova’s “Subscribe to our mailing list” example offers a 10% discount in exchange for an email subscription while allowing users to customize their shopping preferences. It also uses an engaging call to action to encourage signups, which makes the opt-in process more appealing to customers.
Why is it good?
Incentivizes signups with an exclusive 10% discount
Offers personalization by letting users select their shopping preferences
Engages users emotionally with a compelling call to action: “I Love Saving Money!”
This signup form encourages users to subscribe by offering an extra discount, along with travel ideas and updates on top attractions. It keeps the process simple by requiring only your email address and first name.
Why is it good?
Provides immediate value by offering an exclusive discount
Uses persuasive language like “On us!” to encourage action
Maintains user trust with a clear privacy disclaimer about data security
Gamified signup forms
These newsletter signup examples use interactive elements like spin-to-win wheels, progress bars, and quizzes to engage customers, make the “Sign up for our newsletter” experience enjoyable, and boost conversions.
Woof’s form engages users by asking about their pup’s wellness challenge and offering a discount based on their choice. It makes signing up interactive while collecting valuable customer data.
Why is it good?
Engages users with an interactive experience to make signup feel fun and effortless
Personalizes offers based on user preferences, increasing relevance and conversions
Creates a seamless path to discounts, effectively encouraging immediate action
Perifit’s gamified signup form makes its “Join our email list” process exciting by offering users a chance to win a free product or a discount. It uses a spin-to-win feature, offering users a chance to win a free Perifit Care or a discount of up to 25% off their first order.
Why is it good?
Engages users with an interactive experience
Exciting giveaways make signing up feel more like a reward and less like a task
Asks for the subscriber’s main goal to gain valuable insights
How to create a newsletter signup form using Omnisend
Creating a high-converting newsletter signup form is simple with Omnisend. With customization options, automation features, and seamless integrations, this email marketing tool has everything you need to grow your email list.
A newsletter signup form is one of the first points of contact visitors will have with your brand. Make it count by maximizing this opportunity and optimizing it to grow your email list and drive conversions.
Use a well-designed form with a compelling copy, strategic placement, and minimal friction to encourage more signups. Additionally, popups, embedded forms, and gamified signups each offer unique benefits that can help your brand engage different audiences effectively.
With Omnisend, you can make your signup process straightforward with automation, customization, and seamless integrations. Features like pre-built templates, A/B testing, and multi-step forms will allow you to create high-converting signup experiences tailored to your audience.
Implementing newsletter best practices, such as clear value propositions, strong calls to action, and mobile-friendly designs, helps ensure that your signup forms maximize engagement.
Email newsletter signup examples FAQs
1. How do you ask people to sign up for your newsletter?
Make your offer compelling by highlighting the value of subscribing. Use persuasive calls to action like “Get exclusive deals in your inbox” or “Join 10,000+ marketers for weekly insights.” Incentives like discounts, freebies, or gated content can also help boost signups.
2. What is a good newsletter signup rate?
A good newsletter signup rate typically falls between 1.95% and 4.77%, depending on your industry and signup form type. Popups often convert higher, while embedded forms see steady growth. A/B testing your form design, call to action, and placement can help improve performance.
3. What can I say instead of “subscribe to my newsletter”?
Use engaging alternatives like “Get insider tips,” “Join our VIP list,” or “Sign up for exclusive updates.” Tailor your wording to your audience and emphasize the benefits of signing up rather than just subscribing.
Increase conversions by optimizing your newsletter signup forms with Omnisend
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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