17 inspiring Shopify candle stores getting it right

Shopify candle stores are among the most aesthetically pleasing ecommerce brands online. They sell everything from handmade, minimalist soy candles to bold artistic collections. They’re a great way to use your creativity to start a profitable online business. 

So, if you’re thinking of opening one or just want to refine your existing store, read on. We present 17 Shopify candle stores to inspire you. These examples will show how to grow beyond launch day through effective marketing strategies like social media campaigns and influencer collaborations, giving you practical ideas to apply to your own store.

Why Shopify is perfect for candle brands

Candle brands are visual and built around a story. People care about scent notes, ingredients, packaging, and the feeling behind each candle. 

Shopify makes it easy to show all this in a clean, branded space. Here’s why you should open a Shopify store: 

• Quick setup with room to grow: You can launch the business fast, as the setup is easy. Whether you sell ten candles a week or thousands, Shopify can handle it.
• Built for visual storytelling: Many themes support large imagery, lifestyle banners, and detailed product pages. This helps you show textures, colors, and mood clearly.
• Strong app ecosystem: You can add subscriptions, bundles, reviews, and SMS and email marketing apps. There are plenty of apps to choose from.
• Flexible customization: You can create elegant, minimal, or bold storefronts. Then, customize it to match your brand style.
• Easy integration: Shopify integrates with many ecommerce marketing tools. This makes it simple to manage campaigns and track sales.

17 best Shopify candle stores

According to Grand View Research, the global candle market will grow from $14.8 billion in 2025 to $20.1 billion in 2030. This means more room for your business to grow.

Here are some leading Shopify stores that sell candles. Seeing these examples can inspire and motivate you to create your own successful candle brand.

1. Brooklyn Candle Studio

Brooklyn Candle Studio is one of the Shopify candle stores that keep things simple. The packaging is clean, and the photos feel soft and calm. The store feels peaceful as soon as you land on it.

The brand uses natural soy wax, lead-free cotton wicks, and phthalate-free fragrance oils. This supports its promise of a clean burn and simple ingredients. 

There are no loud colors or bold graphics. Instead, the brand lets scent notes and design speak for themselves.

2. Santa Barbara Apothecary Co.

Santa Barbara Apothecary Co. leans into its California roots. Each candle is tied to a real coastal location. Names like Butterfly Beach and Funk Zone feel personal and theme-based.

The amber jars create a clean and consistent look. They are easy to recognize on the shelf.

Product descriptions are detailed but not too long. The store keeps everything light and easy, matching the coastal vibe.

 3. Boy Smells

Boy Smells took a different path from the other Shopify candle stores. It leans into gender-inclusive messaging and bold scent names. The focus is on vegan and fresh products.

Still, the packaging is high-end, so it doesn’t lose that premium edge. That mix of playful and polished gives it personality. Also, the tone feels current and culturally aware, connecting well with younger shoppers.

The brand refused to look like a traditional candle store, carving its own niche.

4. Candle Delirium

Candle Delirium is among the Shopify candle stores that offer premium candles. It groups scents by mood and use, and offers a vast collection. Some of its popular candles include Voluspa, Nest, Capri Blue, and Trapp. 

You can shop for everything from luxury glass jars and colorful tins to soy blends and more, all in one place. It also stocks limited editions and hard-to-find scents, making the store even more exciting for serious candle lovers. 

5. DAMSELFLY

DAMSELFly is among the Shopify candle stores that blend sustainability with a bold personality. The brand uses coconut-soy wax. It keeps everything vegan and cruelty-free, which appeals to eco-conscious buyers. 

However, the tone isn’t soft or overly delicate. Instead, the messaging feels confident and a little edgy. 

Fun products like “Quote Candles” add personality and keep things playful. That’s another way to give the brand character beyond just clean ingredients. 

6. Penn & Beech Candle Co.

Penn & Beech takes customization a step further than most Shopify candle stores. Customers can blend over 100 fragrance oils. This makes each candle personal and unique. It also offers a unique shopping experience. 

The store also hosts in-store pouring events, along with selling online. Buyers can also create their own scents. This keeps customers engaged and encourages repeat visits.

7. Jackpot Candles

Then there’s Jackpot Candles, which adds a fun twist that immediately grabs attention. Each candle contains a hidden piece of jewelry, adding anticipation long before the wax melts down. The value structure is explained clearly, so shoppers know exactly how the surprise works. 

Beyond that, the candles use natural soy wax and offer a wide scent range. Still, the reveal moment is what sets it apart. Customers often share their jewelry discoveries online, creating organic buzz. 

8. P. F. Candle Co.

P. F. Candle Co. emphasizes quality and transparency. Its candles are vegan, cruelty-free, phthalate-free, and made from 100% soy wax. Its in-house production maintains quality control. 

The scent lineup is organized with collections grouped logically and with practical and clear product pages. This makes it much easier to browse and less overwhelming. 

The brand uses subtle marketing language. Signature scents like Teakwood and Tobacco have already built long-term recognition.

9. Wick of Hope

Wick of Hope stands out among Shopify candle stores because it adds purpose to its products.

It connects every purchase to a charitable cause. This also adds emotional weight to every order as customers feel that they’re supporting something meaningful. 

At the same time, the candles feature coconut-soy blends and wooden wicks for a clean burn. The brand even offers a scent quiz to help first-time visitors narrow their options quickly. 

10. Mala the Brand

Mala the Brand is another Shopify candle business that puts sustainability front and center. It does this without sacrificing style or sounding preachy. For every candle sold, a tree is planted, and the brand openly shares that progress.

The brand uses coconut soy wax and plastic-free packaging that feels modern and giftable. Playful scent names, such as Cabin Fever and Honey Nut, keep the brand approachable. 

Moreover, discovery kits and quizzes make browsing more interactive. 

11. Voluspa

Voluspa is among the Shopify candle stores that sit comfortably in the affordable luxury space. 

The candles are 100% handcrafted, but still look elegant and detailed. Most importantly, they’re still within reach for many shoppers. Customers can look for candles by fragrance family, which makes browsing intuitive. 

Also, quizzes help match buyers with scents that suit their preferences. You can even use the containers that come with the candles as decorative pieces!.

12. Paddywax

Paddywax leans into storytelling and emotional connection. The scents often feel nostalgic, tapping into memory and mood. The brand uses soy wax and essential oil blends to create rich, balanced scents. 

The brand designs the collections around unique candle jars first and then matches them with scents that fit. This makes the candles instantly giftable. 

The reusable and seeded vessels show the focus on sustainability. You can keep the jar even after the candle is finished. 

13. Candleberry

Candleberry focuses on strong fragrance and a long burn time.

This Shopify candle business uses quality ingredients and highlights scent strength in its product descriptions. 

Collections range from coffee-inspired blends to seasonal favorites. This keeps the range relevant throughout the year.

Instead of chasing trends, the brand values performance and consistency. It also uses offers to encourage repeat purchases from customers.

14. Royal Essence

Royal Essence adds a surprise to each candle. 

Each candle has a hidden piece of jewelry inside. After burning a candle, customers find sterling silver jewelry valued between $50 and $5,000. 

While the scents are rich and gift-worthy, that surprise factor alone makes lighting the candle feel like opening a gift. 

15. Goose Creek

Goose Creek stands out from other Shopify candle stores because of its huge scent range and clear targeting. 

It offers everything from sweet bakery scents to bold, masculine blends. Most people will find something they like.

It launches new collections often, which keeps customers excited. Also, strong online promotions encourage repeat purchases. 

Despite the large inventory, navigation remains clean and manageable. Bestsellers are easy to locate, helping new customers get started.

16. Tuscany Candle

Tuscany Candle keeps things simple and reliable. 

The brand has been making candles since 1951. It focuses on strong scents like Tobacco Leather. 

It clearly lists burn time, safety details, and ingredients in product descriptions. The candles use natural-material wicks and cruelty-free formulas.

The reviews provide social proof without dominating the page. Seasonal launches keep the store fresh and relevant.

Overall, it focuses on quality, clear details, and a clean shopping experience.

17. Kringle Candle

Kringle Candle emphasizes heritage and craftsmanship. This family-owned brand from Massachusetts uses a biodegradable soy wax blend.

The store offers various jar sizes, 3-wick designs, and wax melts. This gives shoppers the flexibility and options to choose from. 

Its regular and featured product pages clearly outline scent notes and performance details. 

It also has a rewards program to encourage repeat buying.

Grow your Shopify candle store with Omnisend 

Candle brands depend on repeat purchases. Many customers come back for new launches or seasonal products.

That’s why staying in touch after that first order matters as much as the sale itself.

Omnisend can help you run email campaigns to keep your customers engaged.

Here’s what you get:

• Pre-built automation workflows: Send welcome emails, abandoned cart reminders, restock alerts, and post-purchase follow-ups
• Product recommendations: Suggest related fragrances or seasonal drops based on what someone has browsed or purchased
• Seamless Shopify integration: Connect your store with Shopify and start your marketing journey 
• Segmentation and personalization: Target holiday shoppers differently from everyday candle buyers
• Email and global SMS in one platform: Announce limited releases, flash sales, and new collections across various channels
• 24/7 award-winning support: Get help whenever you need it, no matter which plan you’re on

On average, Omnisend users earn $79 for every $1 they spend. Your abandoned cart emails, restock reminders, and seasonal launches are more likely to turn into real sales.

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