10 Shopify product review apps compared [Free and Paid]

Reading Time: 15 minutes

Shopify review apps are third-party integrations that let you request, collect, and display customer reviews on your store using app embeds or shortcodes.

The now-discontinued Shopify Product Reviews app has given way to much more capable review apps such as Judge.me and Yotpo. However, some apps get expensive at scale and have usage limits worth considering before piling in.

Picking the best review app for Shopify is also crucial for integrating your existing tech stack, keeping any existing reviews, and importing your reviews from marketplaces such as eBay and AliExpress (if you’re on them).

This article reveals the 10 best Shopify product review apps with advice to help you pick a reliable tool with a competitive total cost of ownership.

Why you need a third-party review app in 2026

Shopify doesn’t have a built-in reviews feature for either collection or display on your store, so you need an app to enable the functionality.

The Shopify-developed Shopify Product Reviews app used to be one option. However, Shopify removed it in May 2024 due to third-party alternatives providing superior features.

The best Shopify review apps let you collect text and rich media reviews via post-purchase emails and widgets. You can then easily display them across your page templates using the app embed option in the theme editor.

Google and other search engines see reviews as trust signals, and Schema markup helps them understand your products and services. Your customers use your social proof to determine if what you’re offering is good enough for them.

Adding a reviews app is an opportunity to capture more sales and make review marketing and retention core to your revenue strategy.

Top Shopify product review apps: A quick comparison

The table below provides a quick comparison of all our favorite Shopify review apps. It includes the following data points:

• Starting price, covering the cheapest paid plan
• Free plan, with a tick or cross and usage information
• Best for helping you gauge quick use cases
• Shopify rating, taken from their respective App Store pages

Which free Shopify review apps to try?

If you want unlimited reviews without paying, Judge.me is the answer. Its free plan has no caps on reviews, photos, or orders, and you still get SEO rich snippets and 24/7 support.

Yotpo’s free plan gives you 50 requests/month and access to its AI tools, but no photo or video collection. It makes sense if you’re planning to scale into paid tiers later and want to stay in one ecosystem.

Air Reviews offers 50 requests/month for free with unlimited orders and photos. Growave gives you 100 orders/month and bundles it with a basic loyalty program and wishlist. REVIEWS.io caps you at 25 invites but includes AI review summaries.

The trade-offs on free plans are predictable: 

• Lower request limits
• No Google Shopping sync
• Limited widget customization
• Missing features, such as Q&A or video reviews

If you’re getting traction and want richer UGC, syndication to Google and Meta, or SMS collection, that’s when paid plans earn their cost.

Start with Judge.me if you want to collect and display reviews without restrictions. Move to a paid plan once you need integrations, syndication, or automation that free plans lack.

10 Best Shopify review apps: Detailed breakdown

The Shopify review apps we’ve listed below have transparent pricing and excellent ratings in the Shopify App Store. We’ll reveal their features, ease of use, pricing, support types, and what customers think to help you pick the right app:

1. Yotpo Reviews

A long-standing leader in the Shopify ecosystem, Yotpo is the top app for turning customer feedback into a growth engine. It offers a comprehensive platform for building social proof and making reviews and user-generated content (UGC) part of your marketing strategy.

• Feature set: Yotpo offers AI-powered tools like Smart Sorting, Review Summaries, and Smart Prompts that help customers write better reviews and surface high-converting content automatically. You can collect photo and video reviews, run Community Q&A, sync to Google Shopping, TikTok, and retail channels like Walmart and Target, and moderate everything from one dashboard.
• Ease of use: Yotpo’s platform is user-friendly. The dashboard lets you easily customize email templates and display widgets, making it simple to manage a comprehensive review strategy right from the start.
• Pricing: Yotpo offers tiered pricing plans designed to scale with your growth. Its free plan includes 50 monthly orders but doesn’t collect photos or videos. Its Starter plan starts from $15/month and adds media collection and additional widgets. Pro starts at $119/month for larger stores requiring Google Seller Rating.
• Customer support: Free users get email support. Starter and above add live chat, Pro includes 24/7 technical support, and Premium tiers get a dedicated onboarding manager and customer success manager for ongoing optimization.
• User reviews: Yotpo has a 4.8-star rating from over 4,400 reviews in the Shopify App Store. Customers often credit it with contributing to noticeable improvements in their conversion rates and sales.

2. Judge.me

The Judge.me product reviews app maxes out Shopify’s five-star rating and has the Built for Shopify app badge, guaranteeing its quality for your store.

• Feature set: You can display and collect unlimited text and photo reviews and access the UGC media grid and carousels with this free review app. It syncs with the Shop app and can import reviews from AliExpress, Amazon, Etsy, and your Google Business Profile. Emails let you request reviews, and you can add your custom sender domain. Omnisend integrates for request automations, and you can also request reviews via Gorgias.
• Ease of use: It’s a top choice to start requesting reviews and display them without leaving your Shopify admin. Under Apps > Judge.me, you’ll find Reviews and Settings tabs containing all the options for management and customization.
• Pricing: Free or $15/month for the Awesome plan. The Awesome plan adds social media and Google Shopping support, referrals and coupons, access to all integrations, and additional review displays. Additionally, it adds SMS and A/B tests.
• Customer support: It’s offered 24/7 via live chat and email for everyone. Judge.me says it has an average response time of 40 seconds.
• User reviews: An unmatched five-star rating on the Shopify App Store. Customers say it’s seamless, unbeatable for the price, and has the best UX.

3. Loox

Loox is one of the best Shopify review apps if visual social proof, such as photos and videos, is crucial to your customer journey (for example, you have a fashion brand).

• Feature set: Loox is best for visual reviews. Customers submit photos and videos in exchange for next-purchase discounts, and the app handles requests automatically. 10 widget types come with the Beginner plan, including carousels, popups, and badges. Scale includes video reviews, referrals, and syndication to Google Shopping and Meta Shops. Convert brings in AI for sorting, highlights, translations, and replies.
• Ease of use: You add widgets by dragging and dropping blocks in the Shopify Theme Editor. Email timing, discounts, and branding require using the Loox dashboard. Review requests are schedulable up to 70 days after purchase, fulfillment, or delivery, and once set up, the automation runs without intervention. Integrations with Omnisend and loyalty apps like LoyaltyLion are available from the Scale plan.
• Pricing: Beginner starts from $12.99/month for 100 review requests/month. Scale is $39.99/month, Convert is $99/month, and Unlimited is $299.00/month.
• Customer support: 24/7 via email, but there isn’t any live chat as with Judge.me.
• User reviews: Extremely positive with a 4.8/5 score based on 7,200+ reviews. Customers love its widgets and fast customer support.

4. Stamped Reviews & Loyalty

Stamped bundles reviews, loyalty, and lifecycle marketing into one app. Useful if you’d otherwise be paying separately for a reviews app and a loyalty app.

• Feature set: Review collection covers photos, videos, and Q&A via automated email and SMS. You can also collect checkout reviews. It creates a Net Promoter Score to help you gauge customer happiness across multiple products. The loyalty side of the app gives you points, rewards, referrals, and VIP tiers.
• Ease of use: The Shopify Theme Editor handles widget placement. Stamped’s dashboard is where you configure loyalty tiers, set up review request timing, and customize branding. Automations for both reviews and loyalty run from there. If you use Gorgias, you can integrate it to trigger flows based on review submissions or loyalty actions.
• Pricing: Order-based. 200 orders are $23/month. 1,000 is $99. 5,000 is $199. 20,000 is $399. Want the full suite with Lifecycle and Loyalty? Bundles start at $798/month.
• Customer support: Email and support portal. Individual reps get called out by name in positive reviews.
• User reviews: 4.7 stars from 3,700+ reviews, with customers liking having loyalty and reviews in one place. Some older complaints mention widget loading on newer themes, but these seem to have been eradicated.

5. Air Product Reviews

Air Reviews is a free-first app that gives you unlimited orders, reviews, and photo uploads without paying anything. It holds the Built for Shopify badge and has a 4.9-star rating from 2,500+ merchants.

• Feature set: The free plan includes review boxes, star ratings, carousels, popups, and testimonials sections. You can import from AliExpress and Amazon. Pro adds rich snippets, reply functionality, and custom CSS. Advanced brings in video reviews, discounts for reviews, Q&A, interactive emails, and a QR code generator for offline collection. Enterprise gives you API access and headless Hydrogen support.
• Ease of use: 11 languages supported without configuration. The dashboard handles widget customization, and merchants say setup takes minutes. Multiple reviews mention the interface being easier to navigate than competitors they’d tried before.
• Pricing: Free gets you unlimited orders, reviews, and photos, but caps automated requests at 50/month. Pro is $12.90/month for 250 requests. Advanced is $29.90/month with no request limits. Enterprise is $199/month for API access and headless support.
• Customer support: 24/7 for everyone, free plan included. Merchants call out reps by name and say they’ll configure widgets for you if you get stuck.
• User reviews: 4.9 stars across 2,500+ reviews. The free plan gets the most praise, along with support, and how polished the widgets look. Several merchants say they tested other apps first and landed here.

6. Growave

Growave gives you loyalty, reviews, wishlists, and referrals in one app. It’s positioned as a retention platform rather than just a reviews tool, so it suits stores that want points programs and VIP tiers alongside their social proof.

• Feature set: The free plan covers a basic loyalty points program, wishlist functionality, and product reviews. Entry adds referrals with fraud protection, nudges for on-site reminders, and a review request email series. Growth brings VIP tiers, a dedicated loyalty page, points expiration, gift cards, back-in-stock emails, and Instagram UGC. Plus includes checkout extensions, headless support via API and SDK, B2B points programs, and custom reward actions.
• Ease of use: Enable the app to be embedded in your theme, switch on customer accounts in Shopify, and add widgets from the Growave admin. Default settings are applied during installation, so you can launch immediately or customize later. Points, referrals, and VIP tiers run from a single Rewards section. Review requests, wishlist reminders, and back-in-stock emails are editable under their own tabs.
• Pricing: Free for up to 100 orders/month with a 500 total order cap. Entry is $49/month for 500 orders. Growth is $199/month for 1,500 orders. Plus is $499/month for 3,000 orders. Unlimited is $999/month with no order caps. Overages on Entry and Growth are $15 per 100 orders, and the Plus plan drops those to $10 per 100.
• Customer support: 48-hour email response if you have the free plan, improving to 24-hour email support on paid plans. Live chat requires the Growth plan or higher.
• User reviews: 4.8 stars from 1,200+ reviews, with customers appreciating its loyalty and wishlist combo, responsive support, and willingness of the team to create custom plans when standard tiers don’t fit.

7. Opinew

Opinew focuses on review importing and automation. It’s a decent pick if you’re a dropshipper or multi-channel seller needing to pull reviews from AliExpress or eBay.

• Feature set: The free plan includes 50 email requests, 100 imports from eBay or AliExpress, review and rating widgets, and SEO rich snippets. Starter adds unlimited AliExpress imports, photo and video reviews, review replies, coupon incentives, and a carousel widget. Growth brings SMS collection, Google Shopping sync, Q&A, optimized images, and Smart Reviews. Advanced adds headless support, a dedicated success manager, and daily automatic import sync.
• Ease of use: Its eight customizable widgets work across devices and require no editing to look fantastic. Imports from AliExpress and eBay are one-click, with recurring sync available on Growth and above. The app supports 18 languages natively. Migrating from Loox, Judge.me, Yotpo, or other product review apps is easy via CSV or direct import.
• Pricing: Free includes 50 email requests and 100 imports. Starter is $19/month for 200 credits and 500 imports. Growth is $89/month for 1,000 credits, 50 SMS credits, and 5,000 imports. Advanced is $199/month for 2,000 credits, 100 SMS credits, and 30,000 imports. Enterprise starts at $499/month with unlimited everything.
• Customer support: You can live chat with the Opinew team seven days a week across all plans. If you’re an Advanced or Enterprise customer, then you can lean on priority support and a success manager.
• User reviews: 4.4 stars from 612 reviews. Positive feedback highlights import speed, widget customization, and responsive support.

8. REVIEWS.io

REVIEWS.io’s angle is verified reviews and Google integration, so it’s one of the best Shopify review apps if you want authenticated social proof appearing in Google Shopping, Rich Snippets, and TikTok Shop.

• Feature set: The free plan covers 25 monthly review invites, product and company reviews, basic display widgets, AI review summaries, and Shop App syndication. Launch adds photo and video reviews, Google Seller Ratings, Google Rich Snippets, UGC manager, and product grouping. Launch Plus brings in verified reviews, attributes for zero-party data collection, post-purchase and NPS surveys, Q&A, and a review booster to email past customers.
• Ease of use: Connect the Shopify plugin, design your email template, customize your collector page, and you’re collecting reviews with this review app. Over 15 widgets are available, all customizable. Invite flows run automatically once configured. The thank-you page is editable even on the free plan.
• Pricing: Free includes 25 monthly invites. Launch is $19/month for 50 invites, photo and video collection, and Google integrations. Launch Plus is $45/month for 500 invites, verified reviews, surveys, and Q&A. External charges may apply outside your Shopify invoice.
• Customer support: REVIEWS.IO has a support centre, live demos, and walkthrough videos. For technical stuff, you can live chat with the team or email.
• User reviews: 4.7 stars from 699 reviews. Widget customization and Google integration get the most praise. Several merchants have stuck with it for three years or more.

9. TrustWILL

TrustWILL (formerly Trustoo from Channelwill) is a budget-friendly option with a visual editor for quick widget setup. It holds the Built for Shopify badge and supports 20 languages with automatic review translation.

• Feature set: The free plan includes 50 review requests, review imports, discount codes for photo submissions, and 24/7 chat support. Starter adds unlimited review display, branded email templates, Google snippets, and WebP image optimization. Growth brings Google Shopping integration, video reviews, Q&A, product grouping, and customer account features.
• Ease of use: Widgets use a visual editing page, so you’re not digging through settings menus. Auto-translation handles multilingual reviews without manual input. The app works with page builders like PageFly, though some custom coding is necessary for advanced setups.
• Pricing: Free gives you 50 review requests and displays six reviews per product. Starter is $11.99/month for 200 requests with unlimited display. Growth is $29.99/month for 500 requests, plus video reviews, Q&A, and Google Shopping.
• Customer support: 24/7 multilingual chat, even if you’re on free.
• User reviews: 4.9 stars across 1,445 reviews. The visual editor’s intuitive layout and customer support responsiveness come up often. A few users mention inconsistent Google snippet behavior.

10. Okendo

Okendo positions itself as a “community marketing” platform, with reviews, loyalty, surveys, quizzes, and referrals all living in one place.

• Feature set: Free covers 50 orders/month with automated requests, review displays, Google SEO snippets, and moderation. Growth adds AI summaries, AI keywords, TikTok Shop, and Q&A. Power brings review campaigns, advanced CSS, and email/SMS integrations. Attribute ratings collect structured data about customers and products. The loyalty side runs on points, perks, store credit, or direct rewards.
• Ease of use: Review displays come in multiple layouts, including minimal, split, masonry, and carousel. All are customizable to match your brand. It translates customer-facing touchpoints into 15+ languages and offers over 50 integrations available, including Omnisend.
• Pricing: Free for up to 50 orders/month. Essential is $19/month for 200 orders. Growth is $119/month for 1,500 orders. Power is $299/month for 3,500 orders.
• Customer support: 24/7 for all customers. Higher tiers get managed onboarding and dedicated account managers.
• User reviews: 4.8 stars from 1,266 reviews. Shopify email marketing app integration and review customization come up frequently.

How to choose the right Shopify review app

Follow this decision framework to choose the right Shopify review app:

What’s your budget?

• Nothing: Judge.me. No caps on reviews or requests. Air Reviews, Growave, Yotpo, and others have free tiers but cut off at 25-100 requests or orders per month.
• $11-20/month: TrustWILL Starter at $11.99 covers 200 requests with branded templates. Air Reviews Pro at $12.90 adds rich snippets for 250 requests. Loox Beginner at $12.99 starts photo reviews but caps at 100 requests. Judge.me’s Awesome plan at $15 adds Google Shopping, referrals, SMS, and no order limits.
• $20-50/month: Stamped at $23 bundles reviews with Q&A for 200 orders. Loox Scale at $39.99 adds video, referrals, and Meta Shops. Growave Entry at $49 includes loyalty and referrals for 500 orders.
• $100+/month: Okendo Growth at $119 covers 1,500 orders with AI summaries. Yotpo Pro at $119 adds Google Seller Rating. Growave Growth at $199 adds VIP tiers for 1,500 orders. Okendo Power at $299 handles 3,500 orders.

What matters to you?

• Visual UGC: Loox. Built around media collection features and discount incentives.
• Google Shopping: Judge.me Awesome at $15 is the cheapest. REVIEWS.io Launch at $19 and TrustWILL Growth at $29.99 also sync.
• Importing reviews: Judge.me pulls from Amazon, AliExpress, and Etsy for free. Opinew handles AliExpress and eBay with recurring sync.
• Reviews plus loyalty: Stamped, Growave, and Okendo bundle points programs, VIP tiers, and referrals with review collection.
• Customization and branding: Loox and TrustWILL have visual widget editors, and Judge.me Awesome and Okendo Power plans offer CSS access.

Store size?

• Under 500 orders/month: Judge.me free covers unlimited reviews and requests without paying.
• 500-1,500 orders/month: Judge.me Awesome at $15 still has no order limits. Loox Scale at $39.99 if you need video reviews and Google Shopping sync.
• Above 5,000: Yotpo Pro for retail syndication to Walmart and Target. Growave Unlimited at $999 if you want loyalty and wishlists with no order caps.

Omnisend customer?

• Judge.me, Yotpo, Loox, Okendo, Stamped, and Growave connect. Automate requests after delivery, follow up based on scores, and segment by review activity.

How to add product reviews to Shopify?

Shopify doesn’t have built-in review functionality. You need to install a third-party app to collect and display reviews on your store. Here’s how to do that:

Install a product reviews app

1. Go to your Shopify Admin

2. Click Apps in the left sidebar

3. Search for a reviews app (Judge.me, Loox, Yotpo, etc.):

4. Click the result to open the app page:

5. Click Install

6. Follow the prompts to install and configure the app

Show reviews on product pages

These steps will help you show reviews on your product pages:

1. Go to Online Store > Themes

2. Click Edit theme

3. Click the Home button at the top of the Shopify editor to open the page selector, and navigate to Products to select a product page template from the dropdown:

4. Click Add section or Add block to your page template

5. Select your reviews app widget:

6. Drag it to your preferred position and edit it:

7. Click Save

Troubleshooting

• If the reviews widget doesn’t appear, check the app’s dashboard to ensure widgets are enabled and configured.
• If the widget still doesn’t appear, check that you have the app embed enabled. Head to Online Store > Edit theme > and click the App embeds icon in the menu:

Start collecting product reviews today

Reviews do more than sit on product pages. They feed into Google Shopping, show up in search results, and give you content for ads and social. But collection doesn’t happen without automation to request reviews at the right time and follow up when customers don’t respond.

That’s where an email marketing app comes in. Connecting your reviews app to Omnisend lets you trigger requests after delivery, follow up based on review scores, and segment customers by review activity. 

For Shopify review apps, pick Judge.me if you want unlimited reviews without paying, or Loox if visual UGC is significant in your customer journey. Yotpo is excellent if you’re scaling and need AI tools, retail syndication, and enterprise support. All three connect to Omnisend.

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