10 best WooCommerce upsell plugins to increase AOV (2026)

Customers who reach your checkout page are already ready to buy. However, many complete their purchase without exploring other products. Most shoppers pick only the items they want. Using WooCommerce upsell plugins, you can get them to add more items to their carts. 

These tools recommend the right products at the right time. As a result, this boosts your store’s revenue. They also trigger post-purchase offers, encouraging customers to spend more. 

In this post, we’ve listed the 10 best WooCommerce upsell plugins for 2026. We’ll cover each tool’s features, pricing, and what they do best. By the end of this, you’ll be able to choose the right fit for your store.

What do you need to know about upselling on WooCommerce?

WooCommerce upselling involves encouraging customers to choose a more expensive product or upgrade. The suggestion pops up before customers finish buying. It could be a premium version of a product, a bigger bundle, or a higher-tier option.

Upselling products in WooCommerce stores increases revenue and average order value. Here are other benefits of a WooCommerce upsell strategy:

• Higher average order values: Upsells persuade customers to spend more on premium alternatives
• Customer relationships: Upgrades built trust when customers experience significant improvements
• Product discovery: Interested buyers see premium offerings they wouldn’t find otherwise
• Revenue growth: Higher transactions increase your total sales without needing more customers
• Profit margins: Premium products offer better margins and need similar fulfillment costs
• Lifetime value: Customers who upgrade once may become repeat buyers with higher spending

WooCommerce upsell vs. cross-sell

A WooCommerce upsell targets customers considering a purchase. A cross-sell, on the other hand, targets customers with items added to their cart. Here’s a breakdown of their key differences:

Upselling

• Offers premium versions or alternatives within the same product category
• Focuses on quality, features, or performance levels that justify higher prices
• An example is basic web hosting upgraded to premium plans
• Target customers who are already interested in a product type but are willing to invest more for better results

Cross-selling

• Suggests complementary products that improve or complete the original purchase 
• Expands shopping baskets with related items that work together
• An example is a laptop purchase paired with a protective case and a wireless mouse
• Captures revenue from customers already in buying mode, but considering limited product ranges

Key benefits of both strategies

• Revenue multiplication: Single-item purchases become multi-product orders without marketing spend
• Customer satisfaction: Complete solutions provide better outcomes than partial purchases that leave needs unmet
• Inventory optimization: Slower-moving products gain sales momentum when paired with popular bestsellers
• Expertise demonstration: Thoughtful recommendations prove you understand customer needs better than competitors

The table below compares the goals of WooCommerce upsell vs. cross-sell:

WooCommerce upsell best practices

Follow these best practices to increase sales with upsells:

Make every suggestion relevant

Upsell premium versions of the same product category or complementary items that customers need. For instance, if someone is looking at a camera, offer essential accessories like memory cards and cases.

Colorful jewelry retailer April Soderstrom lists relevant upsells on its bracelet kit. It offers extra letters/beads:

Relevant upsells convert better because customers already see their value. They understand how the upgrade helps them.

Create compelling value propositions

Customers need clear reasons to spend more on upgrades. Show how the upsell improves performance, features, or quality.

Consider these tactics to make your upsells appear valuable:

• Authentic customer reviews highlighting upgrade benefits
• Social proof badges like “most popular choice”
• Comparison charts showing differences between standard and premium options
• Video demonstrations revealing premium features that aren’t obvious from product descriptions alone

Position discounts in the places where customers click

Place discount offers on product, cart, and checkout pages. This is where customers focus.

Test different types of discounts, such as percentage savings for expensive items and fixed amounts for lower-priced products.

Time your upsell offers

Different customer journey stages require different upselling approaches. Each approach should match how ready customers are to buy:

• Product browsing: Display premium product alternatives when your customers are considering initial options
• Cart review: Present upgrade opportunities before payment commitment finalizes decisions
• Checkout process: Offer last-minute add-ons that complement confirmed purchases
• Post-purchase: Suggest complementary products for future orders when satisfaction levels peak

Use data and customer behavior to trigger upsells

A WooCommerce upsell converts better when it’s based on the customer’s buying behavior. Consider choosing plugins that can pull the following data: 

• Purchase history: Suggests upgrades or add-ons based on what customers have bought before
• Browsing behavior: Displays relevant offers based on pages or products they’ve viewed
• Product categories: Recommends products within the same niche 
• Cart value: Triggers upsells when a customer hits a spending threshold (for example, “You’re $20 away from free shipping”)

How to implement upselling in WooCommerce

WooCommerce’s built-in upsell feature lets you recommend products without using plugins.

You can link related products directly in your admin dashboard, and they’ll appear below product descriptions.

Here’s an example of how they appear (“You may also like…”):

Implementation steps

1. Log in to WordPress
2. Navigate to WooCommerce > Products in the sidebar, and select the product where you want upsells to appear
3. Scroll down to the Product Data panel
4. Select the Linked Products tab in the left menu
5. Add the products you want to recommend as upsells by searching for them in the Upsells field
6. Click on the Update button to save your changes

Congratulations! You’ve enabled upsells on one of your products.

If you want more customization options for your upsells, such as layouts and offer types, you can install a plugin. Watch this video for a quick primer:

WooCommerce’s built-in upsell feature helps with simple product suggestions. However, it offers limited control over placement, automation, and targeting. Many stores use WooCommerce upsell plugins to add checkout offers, post-purchase upsells, and dynamic recommendations.

10 best WooCommerce upselling plugins (free and paid)

Giving your customers relevant product options when upselling will lead to more sales. Also, using the right WooCommerce upselling tools will make that possible. 

Here’s a list of different types of WooCommerce upsell plugins. Click on any of the below to learn more about how it works:

Display products as an upsell on the cart page

You can display products as an upsell while the client is shopping. This could be done on the Product, Category, or Cart pages. 

Upselling products or services on the cart page is a great way to reduce abandoned carts. Suggesting the right products at this stage may motivate potential customers to proceed to checkout.

Here are some WooCommerce upsell plugins you can use on the cart page:

1. Upsell Funnel Builder for WooCommerce

WordPress rating: 4.7/5 (based on 115 reviews)

Best for: Multiple location upsells

Upsell location: Product, cart, checkout, thank-you pages

Upsell Funnel Builder lets you add related products to customer orders during checkout and after purchase. It turns single-item buyers into multiple-product customers with targeted recommendations.

Key features

• Order bump offers are displayed at multiple checkout page locations
• Post-purchase upsell funnels with one-click acceptance buttons
• Category-based triggering for automated product recommendations
• Countdown timers create urgency for limited-time offers
• Comprehensive sales reporting, tracking funnel performance, and revenue attribution
• Sandbox mode for testing offers before going live with customers

Pricing

• Free: Unlimited funnels with order bump and upsell functionality
• Pro: $59/year for advanced templates, analytics, and premium support features
• Enterprise: Custom pricing for multi-site licenses and priority assistance

2. WooCommerce Checkout Add-ons

WooCommerce rating: 4.5/5 (based on 14 reviews)

Best for: Checkout upsells

Upsell location: Checkout page

The Checkout Add-Ons plugin offers several features to grow your sales. It includes upsells, gift wrapping, shipping insurance, rush delivery, tips, and custom services. The app also has automatic pricing that updates order totals as customers select options.

Key features

• Multiple field types, including text areas, dropdowns, checkboxes, and file uploads
• Fixed or percentage-based pricing for additional services and products
• Conditional add-ons that appear based on cart contents or subtotal amounts
• Real-time order total updates as customers select different options
• Integration with WooCommerce Subscriptions for recurring add-on charges
• Admin filtering and sorting tools for orders containing add-ons

Pricing

• $79/year for unlimited checkout add-ons and customer support

3. UpsellWP

WordPress rating: 4.8/5 (based on 114 reviews)

Best for: Checkout upsells

Upsell location: Checkout, post-purchase, thank-you pages

UpsellWP creates upsell offers throughout your customer journey, from product pages to thank-you pages. It uses product recommendations to suggest relevant items based on cart contents and buying history.

Key features

• The product recommendation engine generates automated upsell suggestions
• Many offer locations, including checkout, cart, product pages, and thank you pages
• One-click post-purchase upsells appearing after order completion
• Frequently bought together bundles are displayed on product detail pages
• A/B testing capabilities for optimizing offer performance and conversion rates

Pricing

• Free: Basic checkout upsells and cart offers
• Starter: $69/year for a single site with all standard upsell features included
• Professional: $99/year for five sites with advanced targeting and priority support

Display products after checkout is done

You can offer a WooCommerce upsell after checkout using these plugins:

4. One Click Upsell Funnel for WooCommerce

WordPress rating: 4.5/5 (based on 98 reviews)

Best for: Post-purchase upsells

Upsell location: Checkout, cart, and thank-you pages

One Click Upsell Funnel catches customers right after they buy. It presents related products that they can buy without going through checkout again.

Key features

• Post-purchase upsell offers after order completion
• Offer upgrades can replace purchased products with better alternatives
• Global funnels that trigger regardless of the products or categories purchased
• Sandbox mode for testing offers before making them live to customers
• Exit intent popups appear when customers try to leave offer pages
• Comprehensive funnel reporting, including conversion rates and revenue performance

Pricing

• Free: Unlimited funnels with basic post-purchase upsell functionality
• Pro: $69/year for advanced templates, several payment gateways, and A/B testing

5. Product Recommendations for WooCommerce

WooCommerce rating: 4.5/5 (based on 15 reviews)

Best for: Several location upsells

Upsell location: Main shop, product, cart, checkout, and post-purchase pages

Product Recommendations analyzes your order history to generate product suggestions and cross-sells without manual setup. It uses machine learning to adapt to seasonal trends and customer behavior.

Key features

• Automated frequently bought together recommendations based on order analysis
• Bulk upsell and cross-sell creation across entire product catalogs
• Context-aware suggestions using category, price, and attribute filters
• Over 20 placement locations from product pages to checkout and thank you pages
• Advanced analytics tracking gross revenue, conversions, and performance by location
• Custom recommendations with visibility conditions and amplifier rules

Pricing

• $99/year for unlimited recommendations and analytics

6. YITH WooCommerce Frequently Bought Together

YITH rating: 4.52/5 (based on 96 reviews)

Best for: Product page upsells

Upsell location: Product page, cart popup

YITH Frequently Bought Together displays product bundles on product pages to suggest complementary items. Customers can buy them together, with optional discounts, to increase order value.

Key features

• Product bundle suggestions are displayed on individual product pages
• Customizable discount options for purchasing recommended items together
• Flexible display locations, including below add-to-cart buttons or product tabs
• Random or fixed product rotation to maintain customer interest and engagement
• Integration with YITH Wishlist for cross-plugin recommendation functionality
• Linked products management table for easy monitoring and bulk editing

Pricing

• Free: Basic frequently bought together functionality with limited customization
• Premium: $79.99/year for advanced targeting, discounts, and customization features

Group products together 

Another strategy for a WooCommerce upsell is to group similar products and sell them as a single unit. You can do that with these WooCommerce upsell plugins:

7. Best Upsell for WooCommerce

WordPress rating: 5/5 (based on 22 reviews)

Best for: Checkout upsells

Upsell location: Cart and checkout pages

Best Upsell creates a slide-out cart drawer with upsell widgets and discount progress bars. Its checkout buttons encourage customers to add more items before completing their purchase.

Key features

• Slide-out cart drawer with customizable upsell and cross-sell widgets
• Progress bar widgets showing customers how close they are to discount thresholds
• Many checkout button options with terms and conditions integration
• Analytics tracking widget performance, revenue, and conversion rates
• Floating cart bubble providing quick access to shopping cart contents
• Ready-made cart templates based on successful ecommerce store designs

Pricing

• Free: Full cart drawer functionality with basic widgets and analytics
• Premium: Coming soon with more review integrations and advanced features

8. Force Sells

WooCommerce rating: 3.3/5 (based on three reviews)

Best for: Cart upsells

Upsell location: Cart page

Force Sells adds required products to customers’ carts when they add main items (for example, to meet spending and free-delivery thresholds). This ensures necessary accessories or services are combined without customer intervention.

Key features

• Normal force allows customers to remove or change items in their cart
• Synced force sells that match the main product quantities
• Automatic quantity synchronization between main and linked products
• Visual cart indicators showing linked products
• Bulk linking capabilities for managing several product relationships
• Integration with WooCommerce checkout and order management systems

Pricing

• $59/year for unlimited force sell relationships and customer support

9. Chained Products

WooCommerce rating: 4.5/5 (based on 25 reviews)

Best for: Cart upsells

Upsell location: Cart page

Chained Products creates fixed product bundles by linking items together. This way, customers receive all the chain products when they buy the main item. Also, pricing control and inventory management are at the individual product level.

Key features

• Fixed product bundles with no customer customization options available
• Individual or bundle pricing control with a transparent cost breakdown display
• Inventory management at the individual chained product level prevents overselling
• Bundle nesting capabilities allow chained products within existing bundles
• BOGO and promotional offer creation with automatic quantity synchronization
• Shortcode support for custom bundle display placement on product pages

Pricing

• $79/year for unlimited chained product bundles and customer support

Display products as an upsell in emails 

Email marketing is a great way to drive sales for your ecommerce store. It’s also one of the best strategies for upselling.

10. Omnisend

WordPress rating: 4.9/5 (based on 167 reviews)

Best for: Email marketing upsells

Upsell location: Post-purchase page

Omnisend provides pre-built email automation workflows. These include cart abandonment, post-purchase upsells, and product recommendations. You can configure them using WooCommerce order data. The platform triggers personalized campaigns and increases customer lifetime value.

Key features

• Pre-built upsell email automation templates configurable with sales triggers and timing
• Product recommendations in emails suggest items automatically
• Post-purchase email sequences for cross-selling related products to recent buyers
• Visual workflow builder combining email, SMS, and push notifications in a single campaign
• Advanced segmentation based on buying patterns, order values, and customer demographics

Pricing

• Free: 500 emails/month, 250 contacts, access to all standard features
• Standard: $16/month for 6,000 emails and a 12x contact email send limit
• Pro: $59/month for unlimited emails, bonus SMS credits equal to the price of your monthly plan, and advanced reporting features

Here’s what a G2 reviewer had to say:

Best tips for choosing a WooCommerce upsell plugin

With so many WooCommerce upsell plugin options to choose from, it’s easy to become overwhelmed and confused. To make the right decision, here are a few things you can consider: 

Ease of use

Choose WooCommerce upsell plugins that are simple to install and configure. A complex tool may take up too much of your time or need you to ask for extra help. Look for features like drag-and-drop interfaces or pre-built templates with an intuitive design.

Pricing

Plan your budget before choosing a plugin. Some WooCommerce upsell plugins have a one-time fee, while others require an ongoing subscription. Check for any hidden charges. Look for free trials or demo options. Compare features across plugins to see which offers the most value.

Compatibility with themes

Make sure the plugin works with your store’s theme and integrates with your design. Some plugins break layouts or can cause errors. So, you’ll need WooCommerce upsell plugins that offer customization options to match your store’s theme.

Customer support

Check if your shortlisted WooCommerce upsell plugins offer 24/7 assistance. Look for support channels like chat and email. Also, remember to check response times based on user reviews. An extensive and reliable knowledge base, such as tutorial videos, is helpful, too. 

Customization options

The ability to customize upsell offers is important. Look for WooCommerce upsell plugins that allow changes in design, text, and placement. Flexible options let you create offers that match your brand. This makes the upsell feel natural and enticing to customers.

Upsell placement options

Different WooCommerce upsell plugins offer different placement options. Where an upsell appears can matter as much as the message. Choose plugins that support several placement options. These include product pages, the cart, checkout, post-purchase screens, and email marketing.

Ready to start upselling on WooCommerce?

The right WooCommerce upsell plugin can improve your store’s revenue. You can show upgrade offers on product pages, in the cart, or at checkout.

Start by identifying where you are missing out on extra sales in the customer journey. Then, choose a plugin that fits your store setup and budget.

Also, don’t forget email as an upsell channel. Tools like Omnisend let you send automated emails with relevant product suggestions.

The best upsell strategy is simple: show the right offer to the right customer at the right time.

WooCommerce upselling FAQ