A WooCommerce abandoned cart plugin can help you send automated follow-up emails, SMS, and push notifications to recover abandoned carts and pending orders to enhance conversion rates and revenue.
The best WooCommerce abandoned cart plugins let you choose when to send follow-ups and customize the message. This not only nudges potential buyers to complete the purchase but also lets you gather data on the reasons behind cart abandonment.
Recovering abandoned carts is crucial to maximizing your online store’s revenue and acquiring more customers. It’s also an opportunity to nurture your shoppers and dissuade them from buying elsewhere.
To help you, this article shares the 15 best abandoned cart plugins for WooCommerce with free and paid options to suit every store.
Don’t let abandoned carts cost you sales — start recovering revenue with automated email reminders
Cart abandonment is a common issue many ecommerce store owners face. Some of the most common reasons why customers don’t complete their purchase include:
High shipping costs: Unexpected shipping fees can surprise and frustrate customers, causing many to decide not to proceed
Long checkout process: A lengthy or complicated checkout process, such as forms with too many fields or requiring account creation, can drive customers away
Distractions: Customers might switch tabs, get interrupted, or lose interest before finishing their purchase
Limited payment options: If a store doesn’t offer flexible or multiple payment methods, some customers may abandon their carts and shop elsewhere
A good way to reduce cart abandonment is through abandoned cart recovery plugins. These tools can remind customers of their unfinished purchases. They also provide features that can increase your average order value.
For example, the best abandoned cart plugin for WooCommerce can send follow-up emails with details about the abandoned items. Many even allow you to offer incentives like discounts or free shipping.
Top 15 WooCommerce abandoned cart plugins
Here’s the list of the best WooCommerce abandoned cart plugins:
Omnisend: Best email marketing plugin for WooCommerce stores of any size
The Omnisend WooCommerce plugin tracks and captures cart abandonment data and allows you to run trigger-based email campaigns. This means you can send personalized, automated emails to people who abandoned their carts. It also allows you to send automated cart abandonment reminders.
Using Omnisend, you can integrate email, SMS, and web push notifications into a single workflow to retarget prospects. The best part is that it already has pre-built templates and workflows you can use, making the whole process seamlessly optimized.
Type: Free and paid
Features
Cart abandonment tracking: Capture data on abandoned carts to monitor customer behavior and cart abandonment patterns
Automated recovery emails: Set up automated email campaigns that are triggered when a customer abandons their cart
Advanced segmentation: Segment your audience based on criteria such as cart value, products abandoned, and customer behavior
Omnichannel campaigns: Omnisend supports multiple communication channels, including email, SMS, and push notifications
A/B testing and analytics: A/B test different email templates, subject lines, and content to optimize your recovery campaigns
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You don’t need a lot of tech knowledge to set up abandoned cart campaigns with pre-built workflows
Syncing data between your WooCommerce store and Omnisend is very straightforward, with no complex configurations needed
Combines email and SMS channels for better engagement and conversion rates
Allows for personalized, on-brand messaging
Offers precise targeting with unlimited segments that update in real time
Powerful automation and analytics make Omnisend one of the best WooCommerce abandoned cart plugins, as the reviews indicate:
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Cons
Doesn’t integrate with all CRM platforms
With many features available, some users will need to dive into Omnisend’s online guides to utilize all its capabilities
Pricing
Free plan: 250 contacts, 500 emails/month, 500 web push notifications, plus a one-time gift of $1 in SMS credits
Standard: $16/month for 500 contacts plus a one-time gift of $1 in SMS credits
Pro: $59/month for 2,500 contacts plus $59 in SMS credits each month — equal to the price of your monthly plan
Recommendation
Omnisend offers a compelling solution for online retailers struggling with cart abandonment. It combines timely email and SMS reminders with intelligent automation and precise customer targeting, helping you significantly increase the chances of recovering potentially lost sales.
The YITH WooCommerce plugin helps you recover lost sales. In addition to personalized email reminders, you can also create and schedule follow-up emails.
Type: Paid
Features
Automated email reminders: You can send automated personalized email reminders to people who abandoned their carts
Incentive options: The plugin allows you to offer special incentives through email reminders
Analytics and reporting: It provides analytics and reporting tools that let you track various metrics, which include the number of abandoned carts, conversion rate, and revenue generated from recovered carts
Pros
Customizable email sending schedules
Option to include discount coupons in recovery emails
Ability to target specific user roles
Guest user cart recovery option
Multiple email templates available
Unlimited custom email creation
Cons
Annual subscription model (may be a con for some users)
No free version
Pricing might be considered high for smaller businesses
Requires careful setup to avoid overwhelming customers with emails
Pricing
$89.99/year
One year of updates and support
Recommendation
This plugin best suits medium to large ecommerce businesses looking to maximize revenue by recovering abandoned carts. It’s ideal for those who value customization and detailed analytics and are willing to invest in a comprehensive solution.
ShopMagic is a powerful WooCommerce abandoned cart plugin, and its intuitive interface makes it easy to personalize abandoned cart emails. It’s one of the best plugins for maximizing revenue and enhancing customer engagement.
Type: Free and paid
Features
Automated emails: You can send personalized emails and also customize their content, timing, and frequency
Segmentation: It lets you segment your audience based on purchase history, cart value, and user behavior
Analytics and reporting: It allows guest tracking as well as the option to track metrics like cart abandonment rate and conversion rate
Pros
Tracks and recovers abandoned carts for both registered and guest users
Provides abandoned cart statistics and revenue tracking
Customizable cart timeout settings
Pre-submit data capture to save customer email immediately
Exit-intent popup to collect emails before cart abandonment
Ability to segment customers and carts based on various criteria
Cons
Requires the core ShopMagic plugin to function
Limited to email-based recovery tactics (no SMS)
Only ShopMagic PRO has advanced filters and delayed actions
Pricing
Free
Pro version available for €69 ($71.63), billed yearly
Recommendation
ShopMagic Abandoned Carts is ideal for WooCommerce store owners looking for a free, easy-to-use solution to recover lost sales. It’s perfect for businesses of all sizes that want to boost conversions without investing in expensive software or requiring extensive technical knowledge.
Retainful is one of the most effective WooCommerce abandoned cart plugins. With its user-friendly interface, you can create and send automated abandoned cart reminder emails, while innovative features like one-click cart recovery help increase customer retention.
Type: Free and paid
Features
Abandoned cart recovery: Retainful helps customers easily restore their abandoned cart with a single click — you can send a unique recovery link to your WooCommerce emails
Marketing automation: You can automate all your follow-up emails and also create automated marketing workflows
Exit-intent popups: Retainful displays a targeted popup when a customer is about to leave your website without making a purchase
Pros
Automatic sending of well-timed recovery email series
One-click cart recovery link in emails for easy customer return
Ability to include dynamic content like cart items in recovery emails
Option to add unique coupon codes in abandonment emails to increase the recovery rate
Multiple email triggers (e.g., one hour, one day, two days after abandonment)
Email capture at checkout to enable abandonment follow-up
Cons
Free plan lacks smart frequency filters
No onboarding for free, and Essential plans
Free and Essential plans allow only one automation workflow
Pricing
Free: 500 emails/month and one automated workflow
Starter: $19/month for 20,000 emails and 25 automation workflows
Growth: $49/month for 50,000 emails and 25 automation workflows
Recommendation
This plugin is a good choice for small to medium-sized WooCommerce store owners looking for an affordable solution for cart abandonment. It offers easy setup and customizable templates without requiring extensive technical expertise. However, only the Starter and Growth plans allow more than one automation.
FunnelKit is another of the top WooCommerce abandoned cart plugins with its intuitive interface and data-driven insights that help you optimize your sales funnel and improve customer retention.
Type: Paid
Features
Automated cart recovery emails: Recover lost sales by sending targeted cart recovery emails
Customizable templates: Customize email templates and tailor them to match your branding and messaging
Behavioral tracking: Gain valuable insights into your customers’ actions and behavior on your website
Pros
Live cart capture as soon as a user enters their email
Ability to create segmented abandoned cart recovery campaigns
Intuitive cart abandonment analytics for quick stats
Auto-ends automation when a user completes a purchase
Customizable email delays (minutes, hours, days)
One-click import of pre-built abandoned cart recovery campaigns
Cons
Some advanced features like personalized coupons require the Pro version
Significant setup and customization to fit specific business needs
Learning curve for users new to marketing automation
Pricing
Basic: $129/year for use on one site
Plus: $299/year for use on two sites
Professional: $399/year for use on two sites with unlimited automation
Elite: $599/year for use on 30 sites
Recommendation
FunnelKit is ideal for WooCommerce store owners looking to boost sales through automated cart recovery and email marketing. It’s especially suited for growing businesses that want a cost-effective, scalable solution without per-contact fees and those who value having marketing tools integrated within WordPress.
CartFlows offers a game-changing WooCommerce abandoned cart plugin that simplifies the process of recovering lost sales. It increases conversions by optimizing the sales funnel and allowing you to create a seamless user experience by streamlining the customer journey.
Type: Free and paid
Features
Seamless sales funnel creation: Option to easily create and optimize high-converting sales funnels
Unique checkout link: Email checkout links that take shoppers to exactly where they left off
Coupon code: A coupon code generator to create unlimited discount coupons
Pros
Automatically captures email addresses at checkout
Sends automated follow-up emails to recover abandoned carts
Customizable email templates and sequences
Provides unique checkout links for each shopper
GDPR compliant with optional notice
Ability to generate and send limited-time discount coupons
Cons
Free version includes cart abandonment features but limits templates and excludes checkout features
Ignores other channels like SMS or push notifications
Pre-made templates may not suit all brands or industries adequately
Pricing
Free version available
CartFlows Starter: $129/year for use on one website
CartFlows Plus: $149/year for use on 10 websites
CartFlows Pro: $449/year for use on 30 websites
Recommendation
This plugin could be the right choice for budget-conscious WooCommerce store owners seeking to reduce cart abandonment through email marketing. It’s best suited for businesses comfortable with email-centric recovery strategies and those who don’t require extensive template customization or advanced checkout features in the free version.
If you want to monitor your shopping carts in real time, CartBounty is one of the best WooCommerce abandoned cart plugins. It integrates with platforms like WhatsApp and Facebook Messenger, so you can reach customers through multiple channels.
Type: Free and paid
Features
Live shopping cart monitoring: Monitors carts from the time a product is added
Exit-intent features: Detects when a customer is about to leave and displays a targeted popup
Advanced analytics: Creates detailed reports on abandoned carts to identify potential issues
Pros
Saves and recovers abandoned carts in WooCommerce
Provides real-time shopping cart monitoring
Offers detailed abandoned cart reports
Automates abandoned cart recovery process
Sends reminder messages via email (basic functionality)
Includes built-in “Remember checkout fields” feature to reduce checkout abandonment
Cons
Many advanced features are only available in the Pro version, including:
Export of abandoned carts
Prevention of bot-generated abandoned carts using Google reCAPTCHA
Advanced messaging options (email series, web push notifications, SMS)
Personalization of messages with dynamic content
Generation and sending of unique coupon codes
Pricing
Free: Basic abandoned cart recovery emails
Pro: $92 for one domain
Pro+: $276 for five domains
Agency: $1,295 for 100 domains
Recommendation
CartBounty is a solid choice for WooCommerce merchants battling cart abandonment. It’s perfect for startups and small businesses wanting to dip their toes into recovery strategies. While the free version offers a taste, users should note that the Pro features, though comprehensive, can get pricey as your operation scales up.
MWB HubSpot for WooCommerce integrates HubSpot CRM with your WooCommerce store. This helps you to recover lost sales. It automatically tracks abandoned carts and sends personalized follow-up emails. It also provides detailed analytics to optimize your cart recovery strategy.
Type: Free
Features
Personalized email campaigns: Create and send personalized follow-up emails to cart abandoners
Advanced analytics: Get reports on abandoned carts, conversion rates, and more
Pros
Ties into HubSpot (ideal if you already use it)
Abandoned cart tracking capabilities
Ability to send follow-up emails for cart recovery
Detailed view of specific products abandoned in each cart
Options for creating segmented lists of abandoned carts
Integration with email marketing for personalized abandoned cart campaigns
Comprehensive customer profiles, including abandoned cart details
Cons
Potential added complexity due to HubSpot integration
Reliance on the HubSpot platform for abandoned cart features
Pricing
Free
Recommendation
This plugin suits WooCommerce store owners seeking comprehensive customer management and marketing tools. It’s ideal for those comfortable with HubSpot integration and willing to invest time in learning the system. However, users who prefer simpler, standalone solutions might find alternatives more suitable.
Abandoned Cart Lite for WooCommerce is a free plugin that helps you recover lost sales. It automatically captures and tracks abandoned carts and sends personalized email reminders to customers, offering a user-friendly interface and customizable features.
Type: Free and paid
Features
Email capture: Capture emails when a customer clicks save to cart
Clean interface: Get a quick overview of abandoned orders from its customizable dashboard
Coupon codes: Generate and assign coupon codes to reminder emails
Pros
Tracks abandoned carts for both guest and logged-in users
Sends reminder emails shortly after cart abandonment
Provides recovery tracking percentage
Includes pre-made abandoned cart email templates
Offers a rich text editor for creating custom email templates
Generates reports on abandoned and recovered products
Cons
Free version has limited features compared to the Pro version, including:
No automatic deletion of abandoned orders after a set period
Lacks advanced options like coupon code generation for abandoned carts
No exit-intent popup to prevent abandonment
Doesn’t capture emails when “Add to Cart” is clicked (Pro feature)
Pricing
Free
Pro: $149/year for Starter (one store), $299/year for Business (two stores), $349/year for Enterprise (10 stores)
Recommendation
This plugin suits small to medium-sized WooCommerce store owners looking to address cart abandonment without a significant investment. It offers essential features for recovering lost sales, making it a good starting point, although larger stores or those needing advanced functionality should consider the Pro version.
Abandoned Cart Recovery for WooCommerce by VillaTheme is a feature-rich plugin. Advanced tracking techniques identify abandoned carts and automatically send targeted email reminders, making this plugin a valuable asset for WooCommerce users looking to increase revenue.
Type: Free and paid
Features
Track guest carts: Helps you track guest carts in addition to logged-in users
Email templates: Allows you to create email templates and schedule them at different times
Recovery emails: Enables you to send recovery emails to both logged-in users and guests
Pros
Captures abandoned cart information for both members and guests
Customizable abandoned cart timing for different user types
Sends recovery emails with optional coupon offers
Provides abandoned cart reports and statistics
Allows manual sending of recovery emails
Notifies admin when an order is recovered
Free version available with basic features
Pro version has a one-off fee with no subscription
Cons
The free version has several limitations:
Absence of SMS functionality for abandoned cart recovery
Limited to basic email recovery without multi-channel options
Fewer customization options for recovery messages
No advanced scheduling options for different types of recovery messages
Pricing
Free version
$40 (one-off fee)
Recommendation
The Abandoned Cart Recovery for WooCommerce plugin is ideal for small online stores seeking to reduce cart abandonment. The free version offers essential features, while the pro version provides advanced multi-channel recovery options. It is best for businesses ready to invest in customer retention and increased sales.
The ELEX WooCommerce Abandoned Cart Recovery plugin tackles cart abandonment by automating reminder emails with dynamic discount coupons.
It offers customizable email templates and rules for triggering reminders, supports guest cart recovery, and reports abandoned and recovered cart amounts, allowing integration with WooCommerce order statuses.
Type: Free and paid
Features
Automated cart abandonment email reminders
Dynamic discount coupon generation for recovery emails
Detailed reporting on abandoned and recovered cart amounts
Customizable email templates with coupon associations
Guest cart recovery without account creation
Configurable cart abandonment timing and triggers
Pros
Automates abandoned cart recovery process
Customizable email templates and triggers
Dynamic coupon generation to incentivize purchases
Detailed reporting and analytics on abandoned/recovered carts
Supports guest cart recovery
Integration with WooCommerce order statuses
Ability to set abandonment timers and clear old data
Cons
Requires annual license renewal for updates and support
May have a learning curve for setup and configuration
Premium version needed for some advanced features
Could potentially impact site performance if not optimized
Could be overkill for very small stores with low abandonment rates
Pricing
Free version
Premium: $79 for one site, $169 for up to five sites, $399 for up to 25 sites
Recommendation
WooCommerce store owners looking to boost sales by recovering abandoned carts will find value in this plugin. It’s suited for medium to large operations and can manage automated campaigns and analyze data. However, smaller stores or those with minimal cart abandonment might consider simpler alternatives.
SellKit is another WooCommerce plugin to consider. It reduces cart abandonment and boosts sales with features like optimized checkout pages, express checkout options, the ability to skip the cart entirely, and intelligent alerts and dynamic discounts to encourage customers to complete their purchases.
Type: Free and paid
Features
Cart optimization tools to reduce abandonment
Ability to show smart notices during checkout
Email capture at the beginning of the checkout process
Pre-filled forms for returning abandoned users
Checkout expiry feature to create urgency
Personalized coupons to encourage cart completion
Pros
Smart alerts to re-engage customers who might abandon their carts
Dynamic discounts to incentivize completion of abandoned carts
Opt-in forms to capture leads from potential abandoners for follow-up
Simplified checkout process to reduce abandonment due to complexity
Cons
Limited checkout form options in the free version
Main functionalities only compatible with Elementor page builder
Learning curve for setting up complex funnels and rules
Potential for feature overwhelm for small businesses
Some advanced features like dynamic discounts are only available in the pro version
Pricing
Standard: $59/year
Pro: $199/year
Lifetime Access: $599/year
Recommendation
SellKit aims to reduce cart abandonment for WooCommerce stores, offering Elementor users tools like optimized checkouts, smart alerts, and dynamic discounts. While its feature set is impressive, the plugin’s effectiveness hinges on proper setup and configuration, potentially requiring a significant time investment from store owners.
This WooCommerce plugin integrates with Metorik to provide advanced cart abandonment features. It tracks all carts started in your store, allowing you to view open, abandoned, and purchased carts. The plugin offers detailed cart reports and statistics to help you understand customer behavior.
A key feature is the ability to send automated abandoned cart emails through Metorik Engage. This functionality aims to recover potentially lost sales by reminding customers of items left in their carts.
Type: Paid
Features
100s of filters to creating an audience
Allows you to send subscription-related emails
Create a segment to use it in exports, dashboards, reports, and emails
See metrics like profit and margin on both the overall and product level
Real-time dashboard for monitoring cart activity
Pros
Comprehensive cart tracking (open, abandoned, and placed)
Detailed cart reports and statistics
Automated abandoned cart email functionality
Integration with Metorik’s dashboard for unified data analysis
Ability to segment cart data for targeted insights
No impact on site performance (reporting handled off-site)
Cons
Requires a paid Metorik account to use
May be a learning curve for new users
Dependent on a third-party service (Metorik) for functionality
Pricing
30-day free trial
Meteorik starts at $20/month for 100 monthly orders, and you also need the $15/month Engage add-on for abandoned cart emails and automatic emails
Recommendation
This plugin is optimal for Metorik users running medium to large WooCommerce stores who prioritize detailed analytics and automated cart recovery. While powerful, it may be excessive for small stores or those on tight budgets, so consider your needs and resources before committing to the Metorik ecosystem.
AutomateWoo provides advanced cart abandonment recovery for your WooCommerce store, allowing you to create targeted email campaigns with customizable templates and scheduling options.
You can include personalized coupons to incentivize purchases, and the plugin’s intelligent tracking captures registered and guest user data. Triggers, rules, and actions let you create sophisticated, multi-step cart recovery strategies tailored to your business needs.
Type: Paid
Features
Target inactive customers with email campaigns featuring offers and recommendations
Offer discounts for reviews, based on quantity and rating
Send wishlist reminders and sale alerts using wishlist plugins
Notify customers before their saved card expires to reduce failed payments
Boost sales through word-of-mouth with referral programs
Pros
Customizable cart abandonment email campaigns
Flexible workflow system with triggers, rules, and actions
Intelligent tracking for both registered and guest users
Personalized coupon generation for incentives
Multi-step recovery strategies possible
Integrates seamlessly with WooCommerce
Cons
No free version
Annual billing won’t suit everyone
Steep learning curve to set up abandoned cart emails
Pricing
$159 for one year
Recommendation
AutomateWoo is a wise choice for WooCommerce store owners seeking to reduce cart abandonment and implement sophisticated marketing automation. Businesses with high-value products or complex sales funnels that require multi-step, personalized follow-up strategies should consider it.
PushAlert’s cart abandonment feature for WooCommerce is a powerful tool for recovering lost sales. When a customer adds items to their cart but doesn’t complete the purchase, the plugin automatically triggers personalized push notifications.
These reminders can be customized with the customer’s name, abandoned product details, and even a special offer to incentivize completion of the purchase.
The plugin allows for flexible timing of these notifications, enabling you to set up reminders at strategic intervals. For instance, you might send the first reminder an hour after abandonment, followed by another the next day.
Type: Free and paid
Features
Automated abandoned cart recovery notifications
Personalized abandoned cart messages
Real-time cart abandonment notifications
Direct “Add to Cart” button in abandoned cart notifications
Customizable timing for abandoned cart reminders
Pros
Multi-channel push notifications (desktop and mobile)
Customizable notification content and timing
Additional features like price drop alerts and restock notifications
Seamless integration with WordPress and WooCommerce
Detailed analytics for performance tracking
User-friendly interface for campaign management
Cons
Push notifications may be perceived as intrusive by some customers
Effectiveness depends on the user allowing notifications on their devices
Limited customization options in the free plan
There’s a learning curve for utilizing all features effectively
No email or SMS cart abandonment features
Pricing
Free plan: Unlimited notifications but no automated abandoned cart notifications
Basic: $12/month with automation workflows, rich notifications, and scheduling features
Premium: $39/month for up to three websites, A/B testing, and events-based triggers
Platinum: $69/month for up to five websites, API access, and an integration engineer
Recommendation
This plugin is ideal for WooCommerce store owners looking to boost sales and engagement through automated push notifications. It lets you keep customers in the loop with timely alerts on deals, restocks, and shipping updates, although only the Basic plans and above allow automated workflows.
Comparison table of WooCommerce abandoned cart plugins
Plugin name
Pros
Cons
Pricing
Omnisend
– Quick setup with pre-built workflows – Combines email and SMS channels – Personalized, on-brand messaging – Precise targeting with real-time segments
Doesn’t integrate with all CRM platforms
– Free plan available – Standard plan: $16/month – Pro plan: $59/month
YITH
– Customizable email sending schedules – Option to include discount coupons – Ability to target specific user roles – Unlimited custom email creation
– Annual subscription model only – No free version available
– Requires paid Metorik account – Dependent on third-party service
$20/month for 100 monthly orders plus $15/month for Engage add-on
AutomateWoo
– Customizable email campaigns – Flexible workflow system – Intelligent tracking for all users – Personalized coupon generation
– No free version – Steep learning curve for setup
$159/year
PushAlert
– Multi-channel push notifications – Customizable notification content – Direct “Add to Cart” button in notifications – Detailed analytics for tracking
– Push notifications can be intrusive without timing controls – Limited customization in free plan
– Free plan available – Basic: $12/month – Premium: $39/month – Platinum: $69/month
How we test the best WooCommerce abandoned cart plugins
We evaluated several abandoned cart plugins for WooCommerce to assess their functionality, ease of use, and impact on site performance. Our assessment process included:
Reviewing update frequency
Checking developer support
Assessing user reviews from the WordPress community
For premium (paid) plugins, we analyzed their pricing structures and overall value for money, looking at:
Licensing options (e.g., single-site vs. multi-site)
Subscription models (e.g., annual vs. lifetime)
Tiered pricing based on features or site traffic
User limits for admin or editor accounts
The result is a list of the best WooCommerce abandoned cart plugins based on testing, user reviews, and value for money.
How to choose the best WooCommerce abandoned cart plugin
When selecting a WooCommerce abandoned cart plugin, consider these key factors:
Ease of use: Look for a user-friendly interface that simplifies setup and management
Features: Diverse communication channels, including email reminders, SMS alerts, and push notifications, can significantly boost your cart recovery success rate
Customization options: Choose a plugin that lets you personalize messages and tailor recovery strategies to your brand
Integration capabilities: The plugin should integrate seamlessly with your existing WooCommerce setup and other tools you use
Pricing: Compare costs against features offered, considering your budget and potential ROI from recovered sales
Support and updates: Look for responsive customer support and regular updates to maintain compatibility and security
How to set up WooCommerce abandoned cart plugin
You can find a detailed tutorial on setting up abandoned cart workflows with the Omnisend WooCommerce abandoned cart plugin in the video above (skip to around 6:10).
Alternatively, sign into Omnisend and follow these instructions:
Navigate to Automations and click Create workflow
Select Cart Abandonment and choose either the Abandoned Cart or Abandoned Checkout preset
Customize the workflow trigger settings, including inactivity time and any desired filters
Add and customize email, SMS, or push notification messages to the sequence
Personalize content with abandoned product details and recovery links
Set up advanced targeting using audience filters or split conditions if desired
Consider implementing A/B testing to optimize performance
Test the workflow by simulating an abandoned cart or checkout in your store
Enable the workflow and monitor its performance
Best practices for recovering abandoned carts on WooCommerce
Effective cart recovery strategies can help you convert these potential sales into transactions. Here are some best practices for recovering abandoned carts:
Send timely reminder emails: Set up an automated email workflow to remind customers of items left in their carts. Ideally, these emails should be sent shortly after abandonment, within the first few hours, to prompt customers to return and complete their purchase. Another email can follow within 24 hours.
Offer discounts or free shipping: Incentivize customers to complete their purchases by offering discounts or free shipping. Highlight these offers in your follow-up emails to create urgency and value.
Use exit-intent popups: Capture potential abandoners before they even leave. Display a popup with a special offer, discount, or free shipping when users move their cursor to close the tab.
Simplify the checkout process: A long or stressful checkout process is one of the factors that cause customers to abandon their carts. Optimize your checkout process by minimizing the number of steps, allowing guest checkout, and supporting multiple payment options.
Leverage retargeting ads: Use retargeting ads on platforms like Facebook and Google to remind visitors of their abandoned carts. Show the exact products they left behind to re-engage their interest.
Use SMS notifications: Use SMS notifications as a direct way to remind customers about their abandoned carts. People tend to open SMS messages more. That’s why they can be effective for sending cart abandonment reminders.
WooCommerce abandoned cart: FAQs
Are WooCommerce abandoned cart plugins worth it?
Yes, WooCommerce abandoned cart plugins are powerful tools for recovering lost sales. These plugins automate follow-up emails, track cart activity, and improve conversions. With the best WooCommerce abandoned cart plugin, you can optimize your sales strategies.
Can I use more than one abandoned cart plugin?
Yes, you can use multiple abandoned cart plugins. However, this may cause errors. Instead, focus on finding the best abandoned cart plugin for WooCommerce that meets your needs. Most plugins offer comprehensive features like email automation and cart tracking. A reliable WooCommerce abandoned cart plugin should suffice for effective cart recovery.
What’s the difference between free and premium abandoned cart plugins?
Free abandoned cart plugins often offer basic features like email reminders and simple analytics. On the other hand, premium plugins provide advanced features, including automated SMS reminders, A/B testing, integration with marketing automation tools, and more. While using the best free WooCommerce abandoned cart plugin is a good starting point, premium options can offer a more comprehensive solution for maximizing recovery rates.
How do I measure the success of an abandoned cart plugin?
To measure the success of a WooCommerce abandoned cart plugin, focus on key performance indicators (KPIs). These include recovery rate, conversion rate, and customer engagement metrics. Many WooCommerce abandoned cart plugins have built-in analytics for easy monitoring. Set realistic goals and compare performance over time.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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