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See Features15 best WooCommerce abandoned cart plugins [free & paid]
A WooCommerce abandoned cart plugin can help you send automated follow-up emails, SMS, and push notifications to recover abandoned carts and pending orders to enhance conversion rates and revenue.
The best WooCommerce abandoned cart plugins let you choose when to send follow-ups and customize the message. This not only nudges potential buyers to complete the purchase but also lets you gather data on the reasons behind cart abandonment.
Recovering abandoned carts is crucial to maximizing your online store’s revenue and acquiring more customers. It’s also an opportunity to nurture your shoppers and dissuade them from buying elsewhere.
To help you, this article shares the 15 best abandoned cart plugins for WooCommerce with free and paid options to suit every store.
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Why do customers abandon carts in WooCommerce?
Cart abandonment is a common issue many ecommerce store owners face. Some of the most common reasons why customers don’t complete their purchase include:
- High shipping costs: Unexpected shipping fees can surprise and frustrate customers, causing many to decide not to proceed
- Long checkout process: A lengthy or complicated checkout process, such as forms with too many fields or requiring account creation, can drive customers away
- Distractions: Customers might switch tabs, get interrupted, or lose interest before finishing their purchase
- Limited payment options: If a store doesn’t offer flexible or multiple payment methods, some customers may abandon their carts and shop elsewhere
A good way to reduce cart abandonment is through abandoned cart recovery plugins. These tools can remind customers of their unfinished purchases. They also provide features that can increase your average order value.
For example, the best abandoned cart plugin for WooCommerce can send follow-up emails with details about the abandoned items. Many even allow you to offer incentives like discounts or free shipping.
Top 15 WooCommerce abandoned cart plugins
Here’s the list of the best WooCommerce abandoned cart plugins:
- Omnisend: Best email marketing plugin for WooCommerce stores of any size
- YITH: Best plugin to send unlimited emails
- ShopMagic: Best free WooCommerce abandoned cart plugin
- Retainful: Best WooCommerce abandoned cart plugin for one-click recovery
- FunnelKit: Best plugin for sales funnel optimization
- CartFlows: Best sales funnel builder for WooCommerce stores
- CartBounty: Best plugin for live shopping cart monitoring
- MWB HubSpot for WooCommerce: Best plugin to sync your online store to HubSpot
- Abandoned Cart Lite for WooCommerce: Best WooCommerce plugin for small business owners
- Abandoned Cart Recovery for WooCommerce by VillaTheme: Best WooCommerce plugin to track guest carts
- ELEX WooCommerce Abandoned Cart Recovery: Best for predetermined, rule-based reminder emails
- SellKit: Best for checkout optimization
- Metorik: Best for sending out simple emails
- AutomateWoo: Best for capturing guest shoppers and multi-step users
- PushAlert: Best for sending out abandoned cart push notifications
1. Omnisend
WordPress rating: 4.9 (based on 127 reviews)

The Omnisend WooCommerce plugin tracks and captures cart abandonment data and allows you to run trigger-based email campaigns. This means you can send personalized, automated emails to people who abandoned their carts. It also allows you to send automated cart abandonment reminders.
Using Omnisend, you can integrate email, SMS, and web push notifications into a single workflow to retarget prospects. The best part is that it already has pre-built templates and workflows you can use, making the whole process seamlessly optimized.
Type: Free and paid
Features
- Cart abandonment tracking: Capture data on abandoned carts to monitor customer behavior and cart abandonment patterns
- Automated recovery emails: Set up automated email campaigns that are triggered when a customer abandons their cart
- Advanced segmentation: Segment your audience based on criteria such as cart value, products abandoned, and customer behavior
- Omnichannel campaigns: Omnisend supports multiple communication channels, including email, SMS, and push notifications
- A/B testing and analytics: A/B test different email templates, subject lines, and content to optimize your recovery campaigns
Pros
- You don’t need a lot of tech knowledge to set up abandoned cart campaigns with pre-built workflows
- Syncing data between your WooCommerce store and Omnisend is very straightforward, with no complex configurations needed
- Combines email and SMS channels for better engagement and conversion rates
- Allows for personalized, on-brand messaging
- Offers precise targeting with unlimited segments that update in real time
- Powerful automation and analytics make Omnisend one of the best WooCommerce abandoned cart plugins, as the reviews indicate:

Cons
- Doesn’t integrate with all CRM platforms
- With many features available, some users will need to dive into Omnisend’s online guides to utilize all its capabilities
Pricing
- Free plan: 250 contacts, 500 emails/month, 500 web push notifications, plus a one-time gift of $1 in SMS credits
- Standard: $16/month for 500 contacts plus a one-time gift of $1 in SMS credits
- Pro: $59/month for 2,500 contacts plus $59 in SMS credits each month — equal to the price of your monthly plan
Recommendation
Omnisend offers a compelling solution for online retailers struggling with cart abandonment. It combines timely email and SMS reminders with intelligent automation and precise customer targeting, helping you significantly increase the chances of recovering potentially lost sales.
2. YITH
User rating: 4.48 (based on 84 reviews)

The YITH WooCommerce plugin helps you recover lost sales. In addition to personalized email reminders, you can also create and schedule follow-up emails.
Type: Paid
Features
- Automated email reminders: You can send automated personalized email reminders to people who abandoned their carts
- Incentive options: The plugin allows you to offer special incentives through email reminders
- Analytics and reporting: It provides analytics and reporting tools that let you track various metrics, which include the number of abandoned carts, conversion rate, and revenue generated from recovered carts
Pros
- Customizable email sending schedules
- Option to include discount coupons in recovery emails
- Ability to target specific user roles
- Guest user cart recovery option
- Multiple email templates available
- Unlimited custom email creation
Cons
- Annual subscription model (may be a con for some users)
- No free version
- Pricing might be considered high for smaller businesses
- Requires careful setup to avoid overwhelming customers with emails
Pricing
- $89.99/year
- One year of updates and support
Recommendation
This plugin best suits medium to large ecommerce businesses looking to maximize revenue by recovering abandoned carts. It’s ideal for those who value customization and detailed analytics and are willing to invest in a comprehensive solution.
3. ShopMagic
WordPress rating: 5 (based on three reviews)

ShopMagic is a powerful WooCommerce abandoned cart plugin, and its intuitive interface makes it easy to personalize abandoned cart emails. It’s one of the best plugins for maximizing revenue and enhancing customer engagement.
Type: Free and paid
Features
- Automated emails: You can send personalized emails and also customize their content, timing, and frequency
- Segmentation: It lets you segment your audience based on purchase history, cart value, and user behavior
- Analytics and reporting: It allows guest tracking as well as the option to track metrics like cart abandonment rate and conversion rate
Pros
- Tracks and recovers abandoned carts for both registered and guest users
- Provides abandoned cart statistics and revenue tracking
- Customizable cart timeout settings
- Pre-submit data capture to save customer email immediately
- Exit-intent popup to collect emails before cart abandonment
- Ability to segment customers and carts based on various criteria
Cons
- Requires the core ShopMagic plugin to function
- Limited to email-based recovery tactics (no SMS)
- Only ShopMagic PRO has advanced filters and delayed actions
Pricing
- Free
- Pro version available for €69 ($71.63), billed yearly
Recommendation
ShopMagic Abandoned Carts is ideal for WooCommerce store owners looking for a free, easy-to-use solution to recover lost sales. It’s perfect for businesses of all sizes that want to boost conversions without investing in expensive software or requiring extensive technical knowledge.
4. Retainful
WordPress rating: 4.8 (based on 61 reviews)

Retainful is one of the most effective WooCommerce abandoned cart plugins. With its user-friendly interface, you can create and send automated abandoned cart reminder emails, while innovative features like one-click cart recovery help increase customer retention.
Type: Free and paid
Features
- Abandoned cart recovery: Retainful helps customers easily restore their abandoned cart with a single click — you can send a unique recovery link to your WooCommerce emails
- Marketing automation: You can automate all your follow-up emails and also create automated marketing workflows
- Exit-intent popups: Retainful displays a targeted popup when a customer is about to leave your website without making a purchase
Pros
- Automatic sending of well-timed recovery email series
- One-click cart recovery link in emails for easy customer return
- Ability to include dynamic content like cart items in recovery emails
- Option to add unique coupon codes in abandonment emails to increase the recovery rate
- Multiple email triggers (e.g., one hour, one day, two days after abandonment)
- Email capture at checkout to enable abandonment follow-up
Cons
- Free plan lacks smart frequency filters
- No onboarding for free, and Essential plans
- Free and Essential plans allow only one automation workflow
Pricing
- Free: 500 emails/month and one automated workflow
- Starter: $19/month for 20,000 emails and 25 automation workflows
- Growth: $49/month for 50,000 emails and 25 automation workflows
Recommendation
This plugin is a good choice for small to medium-sized WooCommerce store owners looking for an affordable solution for cart abandonment. It offers easy setup and customizable templates without requiring extensive technical expertise. However, only the Starter and Growth plans allow more than one automation.
5. FunnelKit
WordPress rating: 4.9 (based on 231 reviews)

FunnelKit is another of the top WooCommerce abandoned cart plugins with its intuitive interface and data-driven insights that help you optimize your sales funnel and improve customer retention.
Type: Paid
Features
- Automated cart recovery emails: Recover lost sales by sending targeted cart recovery emails
- Customizable templates: Customize email templates and tailor them to match your branding and messaging
- Behavioral tracking: Gain valuable insights into your customers’ actions and behavior on your website
Pros
- Live cart capture as soon as a user enters their email
- Ability to create segmented abandoned cart recovery campaigns
- Intuitive cart abandonment analytics for quick stats
- Auto-ends automation when a user completes a purchase
- Customizable email delays (minutes, hours, days)
- One-click import of pre-built abandoned cart recovery campaigns
Cons
- Some advanced features like personalized coupons require the Pro version
- Significant setup and customization to fit specific business needs
- Learning curve for users new to marketing automation
Pricing
- Basic: $129/year for use on one site
- Plus: $299/year for use on two sites
- Professional: $399/year for use on two sites with unlimited automation
- Elite: $599/year for use on 30 sites
Recommendation
FunnelKit is ideal for WooCommerce store owners looking to boost sales through automated cart recovery and email marketing. It’s especially suited for growing businesses that want a cost-effective, scalable solution without per-contact fees and those who value having marketing tools integrated within WordPress.
6. WooCommerce Cart Abandonment Recovery by CartFlows
WordPress rating: 4.8 (based on 508 reviews)

CartFlows offers a game-changing WooCommerce abandoned cart plugin that simplifies the process of recovering lost sales. It increases conversions by optimizing the sales funnel and allowing you to create a seamless user experience by streamlining the customer journey.
Type: Free and paid
Features
- Seamless sales funnel creation: Option to easily create and optimize high-converting sales funnels
- Unique checkout link: Email checkout links that take shoppers to exactly where they left off
- Coupon code: A coupon code generator to create unlimited discount coupons
Pros
- Automatically captures email addresses at checkout
- Sends automated follow-up emails to recover abandoned carts
- Customizable email templates and sequences
- Provides unique checkout links for each shopper
- GDPR compliant with optional notice
- Ability to generate and send limited-time discount coupons
Cons
- Free version includes cart abandonment features but limits templates and excludes checkout features
- Ignores other channels like SMS or push notifications
- Pre-made templates may not suit all brands or industries adequately
Pricing
- Free version available
- CartFlows Starter: $129/year for use on one website
- CartFlows Plus: $149/year for use on 10 websites
- CartFlows Pro: $449/year for use on 30 websites
Recommendation
This plugin could be the right choice for budget-conscious WooCommerce store owners seeking to reduce cart abandonment through email marketing. It’s best suited for businesses comfortable with email-centric recovery strategies and those who don’t require extensive template customization or advanced checkout features in the free version.
7. CartBounty
WordPress rating: 4.9 (based on 79 reviews)

If you want to monitor your shopping carts in real time, CartBounty is one of the best WooCommerce abandoned cart plugins. It integrates with platforms like WhatsApp and Facebook Messenger, so you can reach customers through multiple channels.
Type: Free and paid
Features
- Live shopping cart monitoring: Monitors carts from the time a product is added
- Exit-intent features: Detects when a customer is about to leave and displays a targeted popup
- Advanced analytics: Creates detailed reports on abandoned carts to identify potential issues
Pros
- Saves and recovers abandoned carts in WooCommerce
- Provides real-time shopping cart monitoring
- Offers detailed abandoned cart reports
- Automates abandoned cart recovery process
- Sends reminder messages via email (basic functionality)
- Includes built-in “Remember checkout fields” feature to reduce checkout abandonment
Cons
Many advanced features are only available in the Pro version, including:
- Export of abandoned carts
- Prevention of bot-generated abandoned carts using Google reCAPTCHA
- Advanced messaging options (email series, web push notifications, SMS)
- Personalization of messages with dynamic content
- Generation and sending of unique coupon codes
Pricing
- Free: Basic abandoned cart recovery emails
- Pro: $92 for one domain
- Pro+: $276 for five domains
- Agency: $1,295 for 100 domains
Recommendation
CartBounty is a solid choice for WooCommerce merchants battling cart abandonment. It’s perfect for startups and small businesses wanting to dip their toes into recovery strategies. While the free version offers a taste, users should note that the Pro features, though comprehensive, can get pricey as your operation scales up.
8. MWB HubSpot for WooCommerce
WordPress rating: 3.9 (based on 50 reviews)

MWB HubSpot for WooCommerce integrates HubSpot CRM with your WooCommerce store. This helps you to recover lost sales. It automatically tracks abandoned carts and sends personalized follow-up emails. It also provides detailed analytics to optimize your cart recovery strategy.
Type: Free
Features
- Personalized email campaigns: Create and send personalized follow-up emails to cart abandoners
- Email automation: Use Hubspot’s drag-and-drop builder to customize recovery emails
- Advanced analytics: Get reports on abandoned carts, conversion rates, and more
Pros
- Ties into HubSpot (ideal if you already use it)
- Abandoned cart tracking capabilities
- Ability to send follow-up emails for cart recovery
- Detailed view of specific products abandoned in each cart
- Options for creating segmented lists of abandoned carts
- Integration with email marketing for personalized abandoned cart campaigns
- Comprehensive customer profiles, including abandoned cart details
Cons
- Potential added complexity due to HubSpot integration
- Reliance on the HubSpot platform for abandoned cart features
Pricing
- Free
Recommendation
This plugin suits WooCommerce store owners seeking comprehensive customer management and marketing tools. It’s ideal for those comfortable with HubSpot integration and willing to invest time in learning the system. However, users who prefer simpler, standalone solutions might find alternatives more suitable.
9. Abandoned Cart Lite for WooCommerce
WordPress rating: 4.1 (based on 81 reviews)

Abandoned Cart Lite for WooCommerce is a free plugin that helps you recover lost sales. It automatically captures and tracks abandoned carts and sends personalized email reminders to customers, offering a user-friendly interface and customizable features.
Type: Free and paid
Features
- Email capture: Capture emails when a customer clicks save to cart
- Clean interface: Get a quick overview of abandoned orders from its customizable dashboard
- Coupon codes: Generate and assign coupon codes to reminder emails
Pros
- Tracks abandoned carts for both guest and logged-in users
- Sends reminder emails shortly after cart abandonment
- Provides recovery tracking percentage
- Includes pre-made abandoned cart email templates
- Offers a rich text editor for creating custom email templates
- Generates reports on abandoned and recovered products
Cons
Free version has limited features compared to the Pro version, including:
- No automatic deletion of abandoned orders after a set period
- Lacks advanced options like coupon code generation for abandoned carts
- No exit-intent popup to prevent abandonment
- Doesn’t capture emails when “Add to Cart” is clicked (Pro feature)
Pricing
- Free
- Pro: $149/year for Starter (one store), $299/year for Business (two stores), $349/year for Enterprise (10 stores)
Recommendation
This plugin suits small to medium-sized WooCommerce store owners looking to address cart abandonment without a significant investment. It offers essential features for recovering lost sales, making it a good starting point, although larger stores or those needing advanced functionality should consider the Pro version.
10. Abandoned Cart Recovery for WooCommerce by VillaTheme
WordPress rating: 4.5 (based on 28 reviews)

Abandoned Cart Recovery for WooCommerce by VillaTheme is a feature-rich plugin. Advanced tracking techniques identify abandoned carts and automatically send targeted email reminders, making this plugin a valuable asset for WooCommerce users looking to increase revenue.
Type: Free and paid
Features
- Track guest carts: Helps you track guest carts in addition to logged-in users
- Email templates: Allows you to create email templates and schedule them at different times
- Recovery emails: Enables you to send recovery emails to both logged-in users and guests
Pros
- Captures abandoned cart information for both members and guests
- Customizable abandoned cart timing for different user types
- Sends recovery emails with optional coupon offers
- Provides abandoned cart reports and statistics
- Allows manual sending of recovery emails
- Notifies admin when an order is recovered
- Free version available with basic features
- Pro version has a one-off fee with no subscription
Cons
The free version has several limitations:
- Absence of SMS functionality for abandoned cart recovery
- Limited to basic email recovery without multi-channel options
- Fewer customization options for recovery messages
- No advanced scheduling options for different types of recovery messages
Pricing
- Free version
- $40 (one-off fee)
Recommendation
The Abandoned Cart Recovery for WooCommerce plugin is ideal for small online stores seeking to reduce cart abandonment. The free version offers essential features, while the pro version provides advanced multi-channel recovery options. It is best for businesses ready to invest in customer retention and increased sales.
11. ELEX WooCommerce Abandoned Cart Recovery
WordPress rating: 5 ( based on four reviews)

The ELEX WooCommerce Abandoned Cart Recovery plugin tackles cart abandonment by automating reminder emails with dynamic discount coupons.
It offers customizable email templates and rules for triggering reminders, supports guest cart recovery, and reports abandoned and recovered cart amounts, allowing integration with WooCommerce order statuses.
Type: Free and paid
Features
- Automated cart abandonment email reminders
- Dynamic discount coupon generation for recovery emails
- Detailed reporting on abandoned and recovered cart amounts
- Customizable email templates with coupon associations
- Guest cart recovery without account creation
- Configurable cart abandonment timing and triggers
Pros
- Automates abandoned cart recovery process
- Customizable email templates and triggers
- Dynamic coupon generation to incentivize purchases
- Detailed reporting and analytics on abandoned/recovered carts
- Supports guest cart recovery
- Integration with WooCommerce order statuses
- Ability to set abandonment timers and clear old data
Cons
- Requires annual license renewal for updates and support
- May have a learning curve for setup and configuration
- Premium version needed for some advanced features
- Could potentially impact site performance if not optimized
- Could be overkill for very small stores with low abandonment rates
Pricing
- Free version
- Premium: $79 for one site, $169 for up to five sites, $399 for up to 25 sites
Recommendation
WooCommerce store owners looking to boost sales by recovering abandoned carts will find value in this plugin. It’s suited for medium to large operations and can manage automated campaigns and analyze data. However, smaller stores or those with minimal cart abandonment might consider simpler alternatives.
12. SellKit
WordPress rating: 4.7 (based on 58 reviews)

SellKit is another WooCommerce plugin to consider. It reduces cart abandonment and boosts sales with features like optimized checkout pages, express checkout options, the ability to skip the cart entirely, and intelligent alerts and dynamic discounts to encourage customers to complete their purchases.
Type: Free and paid
Features
- Cart optimization tools to reduce abandonment
- Ability to show smart notices during checkout
- Email capture at the beginning of the checkout process
- Pre-filled forms for returning abandoned users
- Checkout expiry feature to create urgency
- Personalized coupons to encourage cart completion
Pros
- Smart alerts to re-engage customers who might abandon their carts
- Dynamic discounts to incentivize completion of abandoned carts
- Opt-in forms to capture leads from potential abandoners for follow-up
- Simplified checkout process to reduce abandonment due to complexity
Cons
- Limited checkout form options in the free version
- Main functionalities only compatible with Elementor page builder
- Learning curve for setting up complex funnels and rules
- Potential for feature overwhelm for small businesses
- Some advanced features like dynamic discounts are only available in the pro version
Pricing
- Standard: $59/year
- Pro: $199/year
- Lifetime Access: $599/year
Recommendation
SellKit aims to reduce cart abandonment for WooCommerce stores, offering Elementor users tools like optimized checkouts, smart alerts, and dynamic discounts. While its feature set is impressive, the plugin’s effectiveness hinges on proper setup and configuration, potentially requiring a significant time investment from store owners.
13. Metorik
WordPress rating: 5 (based on 20 reviews)

This WooCommerce plugin integrates with Metorik to provide advanced cart abandonment features. It tracks all carts started in your store, allowing you to view open, abandoned, and purchased carts. The plugin offers detailed cart reports and statistics to help you understand customer behavior.
A key feature is the ability to send automated abandoned cart emails through Metorik Engage. This functionality aims to recover potentially lost sales by reminding customers of items left in their carts.
Type: Paid
Features
- 100s of filters to creating an audience
- Allows you to send subscription-related emails
- Create a segment to use it in exports, dashboards, reports, and emails
- See metrics like profit and margin on both the overall and product level
- Real-time dashboard for monitoring cart activity
Pros
- Comprehensive cart tracking (open, abandoned, and placed)
- Detailed cart reports and statistics
- Automated abandoned cart email functionality
- Integration with Metorik’s dashboard for unified data analysis
- Ability to segment cart data for targeted insights
- No impact on site performance (reporting handled off-site)
Cons
- Requires a paid Metorik account to use
- May be a learning curve for new users
- Dependent on a third-party service (Metorik) for functionality
Pricing
- 30-day free trial
- Meteorik starts at $20/month for 100 monthly orders, and you also need the $15/month Engage add-on for abandoned cart emails and automatic emails
Recommendation
This plugin is optimal for Metorik users running medium to large WooCommerce stores who prioritize detailed analytics and automated cart recovery. While powerful, it may be excessive for small stores or those on tight budgets, so consider your needs and resources before committing to the Metorik ecosystem.
14. AutomateWoo
WooCommerce rating: 3.7 (based on 21 reviews)

AutomateWoo provides advanced cart abandonment recovery for your WooCommerce store, allowing you to create targeted email campaigns with customizable templates and scheduling options.
You can include personalized coupons to incentivize purchases, and the plugin’s intelligent tracking captures registered and guest user data. Triggers, rules, and actions let you create sophisticated, multi-step cart recovery strategies tailored to your business needs.
Type: Paid
Features
- Target inactive customers with email campaigns featuring offers and recommendations
- Offer discounts for reviews, based on quantity and rating
- Send wishlist reminders and sale alerts using wishlist plugins
- Notify customers before their saved card expires to reduce failed payments
- Boost sales through word-of-mouth with referral programs
Pros
- Customizable cart abandonment email campaigns
- Flexible workflow system with triggers, rules, and actions
- Intelligent tracking for both registered and guest users
- Personalized coupon generation for incentives
- Multi-step recovery strategies possible
- Integrates seamlessly with WooCommerce
Cons
- No free version
- Annual billing won’t suit everyone
- Steep learning curve to set up abandoned cart emails
Pricing
- $159 for one year
Recommendation
AutomateWoo is a wise choice for WooCommerce store owners seeking to reduce cart abandonment and implement sophisticated marketing automation. Businesses with high-value products or complex sales funnels that require multi-step, personalized follow-up strategies should consider it.
15. PushAlert
WordPress rating: 4.6 (based on nine reviews)

PushAlert’s cart abandonment feature for WooCommerce is a powerful tool for recovering lost sales. When a customer adds items to their cart but doesn’t complete the purchase, the plugin automatically triggers personalized push notifications.
These reminders can be customized with the customer’s name, abandoned product details, and even a special offer to incentivize completion of the purchase.
The plugin allows for flexible timing of these notifications, enabling you to set up reminders at strategic intervals. For instance, you might send the first reminder an hour after abandonment, followed by another the next day.
Type: Free and paid
Features
- Automated abandoned cart recovery notifications
- Personalized abandoned cart messages
- Real-time cart abandonment notifications
- Direct “Add to Cart” button in abandoned cart notifications
- Customizable timing for abandoned cart reminders
Pros
- Multi-channel push notifications (desktop and mobile)
- Customizable notification content and timing
- Additional features like price drop alerts and restock notifications
- Seamless integration with WordPress and WooCommerce
- Detailed analytics for performance tracking
- User-friendly interface for campaign management
Cons
- Push notifications may be perceived as intrusive by some customers
- Effectiveness depends on the user allowing notifications on their devices
- Limited customization options in the free plan
- There’s a learning curve for utilizing all features effectively
- No email or SMS cart abandonment features
Pricing
- Free plan: Unlimited notifications but no automated abandoned cart notifications
- Basic: $12/month with automation workflows, rich notifications, and scheduling features
- Premium: $39/month for up to three websites, A/B testing, and events-based triggers
- Platinum: $69/month for up to five websites, API access, and an integration engineer
Recommendation
This plugin is ideal for WooCommerce store owners looking to boost sales and engagement through automated push notifications. It lets you keep customers in the loop with timely alerts on deals, restocks, and shipping updates, although only the Basic plans and above allow automated workflows.
Comparison table of WooCommerce abandoned cart plugins
Plugin name | Pros | Cons | Pricing |
Omnisend | – Quick setup with pre-built workflows – Combines email and SMS channels – Personalized, on-brand messaging – Precise targeting with real-time segments | Doesn’t integrate with all CRM platforms | – Free plan available – Standard plan: $16/month – Pro plan: $59/month |
YITH | – Customizable email sending schedules – Option to include discount coupons – Ability to target specific user roles – Unlimited custom email creation | – Annual subscription model only – No free version available | $89.99/year |
ShopMagic | – Tracks registered and guest users – Provides abandoned cart statistics – Customizable cart timeout settings – Exit-intent popup for email collection | – Requires core ShopMagic plugin – Limited to email-based recovery | – Free plan available – Pro version: €69 ($71.63) billed yearly |
Retainful | – One-click cart recovery link in emails – Dynamic content in recovery emails – Multiple email triggers – Email capture at checkout | – Free plan lacks smart frequency filters – Limited automation workflows in lower plans | – Free plan available – Starter: $19/month – Growth: $49/month |
FunnelKit | – Live cart capture on email entry – Segmented recovery campaigns – Intuitive cart abandonment analytics – Auto-ends automation on purchase | – Some advanced features require Pro version – Significant setup for specific business needs | – Basic: $129/year – Plus: $299/year – Professional: $399/year – Elite: $599/year |
WooCommerce Cart Abandonment Recovery by CartFlows | – Captures email addresses at checkout – Sends automated follow-up emails – Customizable email templates – GDPR compliant | – Free version has limited templates – Ignores other channels like SMS | – Free version available – CartFlows Starter: $129/year – CartFlows Plus: $149/year – CartFlows Pro: $449/year |
CartBounty | – Real-time shopping cart monitoring – Detailed abandoned cart reports – Built-in “Remember checkout fields” feature – Automated recovery process | – Many advanced features only in Pro version – Limited messaging options in free version | – Free version available – Pro: $92 – Pro+: $276 – Agency: $1,295 |
MWB Hubspot | – Integrates with HubSpot CRM – Abandoned cart tracking capabilities – Segmented lists of abandoned carts – Comprehensive customer profiles | – Potential added complexity due to HubSpot integration – Reliance on HubSpot platform for features | Free |
Abandoned Cart Lite | – Tracks guest and logged-in users – Provides recovery tracking percentage – Includes pre-made email templates – Generates reports on abandoned products | – Limited features in free version – No automatic deletion of old abandoned orders | – Free version available – Pro: $149/year |
Abandoned Cart Recovery | – Tracks guest and member carts – Customizable abandonment timing – Optional coupon offers in emails – Provides cart reports and statistics | – Free version lacks SMS functionality – Limited customization in free version | – Free version available – Premium: $40 |
ELEX | – Automated reminder emails – Dynamic discount coupon generation – Detailed reporting on cart amounts – Supports guest cart recovery | – Requires annual license renewal – May impact site performance if not optimized | – Free version available – Premium: $79-$399 |
SellKit | – Cart optimization tools – Smart notices during checkout – Checkout expiry feature for urgency – Personalized coupons | – Limited checkout form options in free version – Main functions only compatible with Elementor | – Free version available – Pro: $199/year |
Metorik | – Comprehensive cart tracking – Detailed cart reports and statistics – Automated abandoned cart emails – Segmentation capabilities | – Requires paid Metorik account – Dependent on third-party service | $20/month for 100 monthly orders plus $15/month for Engage add-on |
AutomateWoo | – Customizable email campaigns – Flexible workflow system – Intelligent tracking for all users – Personalized coupon generation | – No free version – Steep learning curve for setup | $159/year |
PushAlert | – Multi-channel push notifications – Customizable notification content – Direct “Add to Cart” button in notifications – Detailed analytics for tracking | – Push notifications can be intrusive without timing controls – Limited customization in free plan | – Free plan available – Basic: $12/month – Premium: $39/month – Platinum: $69/month |
How we test the best WooCommerce abandoned cart plugins
We evaluated several abandoned cart plugins for WooCommerce to assess their functionality, ease of use, and impact on site performance. Our assessment process included:
- Reviewing update frequency
- Checking developer support
- Assessing user reviews from the WordPress community
For premium (paid) plugins, we analyzed their pricing structures and overall value for money, looking at:
- Licensing options (e.g., single-site vs. multi-site)
- Subscription models (e.g., annual vs. lifetime)
- Tiered pricing based on features or site traffic
- User limits for admin or editor accounts
The result is a list of the best WooCommerce abandoned cart plugins based on testing, user reviews, and value for money.
How to choose the best WooCommerce abandoned cart plugin
When selecting a WooCommerce abandoned cart plugin, consider these key factors:
- Ease of use: Look for a user-friendly interface that simplifies setup and management
- Features: Diverse communication channels, including email reminders, SMS alerts, and push notifications, can significantly boost your cart recovery success rate
- Customization options: Choose a plugin that lets you personalize messages and tailor recovery strategies to your brand
- Integration capabilities: The plugin should integrate seamlessly with your existing WooCommerce setup and other tools you use
- Pricing: Compare costs against features offered, considering your budget and potential ROI from recovered sales
- Support and updates: Look for responsive customer support and regular updates to maintain compatibility and security
How to set up WooCommerce abandoned cart plugin
You can find a detailed tutorial on setting up abandoned cart workflows with the Omnisend WooCommerce abandoned cart plugin in the video above (skip to around 6:10).
Alternatively, sign into Omnisend and follow these instructions:
- Navigate to Automations and click Create workflow
- Select Cart Abandonment and choose either the Abandoned Cart or Abandoned Checkout preset
- Customize the workflow trigger settings, including inactivity time and any desired filters
- Add and customize email, SMS, or push notification messages to the sequence
- Personalize content with abandoned product details and recovery links
- Set up advanced targeting using audience filters or split conditions if desired
- Consider implementing A/B testing to optimize performance
- Test the workflow by simulating an abandoned cart or checkout in your store
- Enable the workflow and monitor its performance
Best practices for recovering abandoned carts on WooCommerce
Effective cart recovery strategies can help you convert these potential sales into transactions. Here are some best practices for recovering abandoned carts:
- Send timely reminder emails: Set up an automated email workflow to remind customers of items left in their carts. Ideally, these emails should be sent shortly after abandonment, within the first few hours, to prompt customers to return and complete their purchase. Another email can follow within 24 hours.
- Offer discounts or free shipping: Incentivize customers to complete their purchases by offering discounts or free shipping. Highlight these offers in your follow-up emails to create urgency and value.
- Use exit-intent popups: Capture potential abandoners before they even leave. Display a popup with a special offer, discount, or free shipping when users move their cursor to close the tab.
- Simplify the checkout process: A long or stressful checkout process is one of the factors that cause customers to abandon their carts. Optimize your checkout process by minimizing the number of steps, allowing guest checkout, and supporting multiple payment options.
- Leverage retargeting ads: Use retargeting ads on platforms like Facebook and Google to remind visitors of their abandoned carts. Show the exact products they left behind to re-engage their interest.
- Use SMS notifications: Use SMS notifications as a direct way to remind customers about their abandoned carts. People tend to open SMS messages more. That’s why they can be effective for sending cart abandonment reminders.
WooCommerce abandoned cart: FAQs
Yes, WooCommerce abandoned cart plugins are powerful tools for recovering lost sales. These plugins automate follow-up emails, track cart activity, and improve conversions. With the best WooCommerce abandoned cart plugin, you can optimize your sales strategies.
Yes, you can use multiple abandoned cart plugins. However, this may cause errors. Instead, focus on finding the best abandoned cart plugin for WooCommerce that meets your needs. Most plugins offer comprehensive features like email automation and cart tracking. A reliable WooCommerce abandoned cart plugin should suffice for effective cart recovery.
Free abandoned cart plugins often offer basic features like email reminders and simple analytics. On the other hand, premium plugins provide advanced features, including automated SMS reminders, A/B testing, integration with marketing automation tools, and more. While using the best free WooCommerce abandoned cart plugin is a good starting point, premium options can offer a more comprehensive solution for maximizing recovery rates.
To measure the success of a WooCommerce abandoned cart plugin, focus on key performance indicators (KPIs). These include recovery rate, conversion rate, and customer engagement metrics. Many WooCommerce abandoned cart plugins have built-in analytics for easy monitoring. Set realistic goals and compare performance over time.
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