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See Features15 WooCommerce abandoned cart plugins [free & paid]
A WooCommerce abandoned cart plugin can help you send automated follow-up emails, SMS, and push notifications to recover abandoned carts and pending orders to enhance conversion rates and revenue.
The best WooCommerce abandoned cart plugins let you choose when to send follow-ups and customize the message. This not only nudges potential buyers to complete the purchase, but also lets you gather data on the reasons behind cart abandonment.
Recovering abandoned carts is crucial to maximizing your online store’s revenue and acquiring more customers. It’s also an opportunity to nurture your shoppers and dissuade them from buying elsewhere.
To help you, this article shares the 15 best abandoned cart plugins for WooCommerce with free and paid options to suit every store.
Comparison table of WooCommerce abandoned cart plugins
Plugin name | Pros | Cons | Pricing |
Omnisend | – Easy setup with prebuilt workflows – Combines email and SMS channels – Personalized, on-brand messaging – Precise targeting with real-time segments | Learning curve for advanced features (although there’s excellent documentation to help) | – Free plan available – Standard plan: from $16/month – Pro plan: from $59/month |
YITH | – Customizable email sending schedules – Option to include discount coupons – Ability to target specific user roles – Unlimited custom email creation | – Annual subscription model only – No free version available | $89.99 per year |
ShopMagic | – Tracks registered and guest users – Provides abandoned cart statistics – Customizable cart timeout settings – Exit-intent popup for email collection | – Requires core ShopMagic plugin – Limited to email-based recovery | – Free plan available – Pro version: $69 per year |
Retainful | – One-click cart recovery link in emails – Dynamic content in recovery emails – Multiple email triggers – Email capture at checkout | – Free plan lacks smart frequency filters – Limited automation workflows in lower plans | – Free plan available – Essential: $9/month – Starter: $19/month – Growth: $49/month |
FunnelKit | – Live cart capture on email entry – Segmented recovery campaigns – Intuitive cart abandonment analytics – Auto-ends automation on purchase | – Some advanced features require Pro version – Significant setup for specific business needs | – Basic: $99.5/year – Plus: $179.5/year – Professional: $249.5/year – Elite: $399.5/year |
WooCommerce Cart Abandonment Recovery by CartFlows | – Captures email addresses at checkout – Sends automated follow-up emails – Customizable email templates – GDPR compliant | – Free version has limited templates – Ignores other channels like SMS | – Free version available – CartFlows Starter: $99/year – CartFlows Plus: $189/year – CartFlows Pro: $299/year |
CartBounty | – Real-time shopping cart monitoring – Detailed abandoned cart reports – Built-in “Remember checkout fields” feature – Automated recovery process | – Many advanced features only in Pro version – Limited messaging options in free version | – Free version available – Pro: $92 – Pro+: $276 – Agency: $1,295 |
MWB Hubspot | – Integrates with HubSpot CRM – Abandoned cart tracking capabilities – Segmented lists of abandoned carts – Comprehensive customer profiles | – Potential added complexity due to HubSpot integration – Reliance on HubSpot platform for features | Free |
Abandoned Cart Lite | – Tracks guest and logged-in users – Provides recovery tracking percentage – Includes pre-made email templates – Generates reports on abandoned products | – Limited features in free version – No automatic deletion of old abandoned orders | – Free version available – Pro from $149/year |
Abandoned Cart Recovery | – Tracks guest and member carts – Customizable abandonment timing – Optional coupon offers in emails – Provides cart reports and statistics | – Free version lacks SMS functionality – Limited customization in free version | – Free version available – Premium: $40 |
ELEX | – Automated reminder emails – Dynamic discount coupon generation – Detailed reporting on cart amounts – Supports guest cart recovery | – Requires annual license renewal – May impact site performance if not optimized | – Free version available – Premium: $79 to $399 |
SellKit | – Cart optimization tools – Smart notices during checkout – Checkout expiry feature for urgency – Personalized coupons | – Limited checkout form options in free version – Main functions only compatible with Elementor | – Free version available – Pro: $199/year |
Metorik | – Comprehensive cart tracking – Detailed cart reports and statistics – Automated abandoned cart emails – Segmentation capabilities | – Requires paid Metorik account – Dependent on third-party service | $50/month for Metorik, plus $25/month for the Engage add-on |
AutomateWoo | – Customizable email campaigns – Flexible workflow system – Intelligent tracking for all users – Personalized coupon generation | – No free version – Steep learning curve for setup | $159/year |
PushAlert | – Multi-channel push notifications – Customizable notification content – Direct “Add to Cart” button in notifications – Detailed analytics for tracking | – Push notifications can be intrusive without timing controls – Limited customization in free plan | – Free plan available – Basic: $12/moth – Premium: $39/month – Platinum: $69/month |
Top 15 WooCommerce abandoned cart plugins
Here’s the list of the best WooCommerce abandoned cart plugins:
- Omnisend: Best plugin for small and growing WooCommerce stores
- YITH: Best plugin to send unlimited emails
- ShopMagic: Best free WooCommerce abandoned cart plugin
- Retainful: Best WooCommerce abandoned cart plugin for one-click recovery
- FunnelKit: Best plugin for sales funnel optimization
- CartFlows: Best sales funnel builder for WooCommerce stores
- CartBounty: Best plugin for live shopping cart monitoring
- MWB HubSpot for WooCommerce: Best plugin to sync your online store to HubSpot
- Abandoned Cart Lite for WooCommerce: Best WooCommerce plugin for small business owners
- Abandoned Cart Recovery for WooCommerce by VillaTheme: Best WooCommerce plugin to track guest carts
- ELEX WooCommerce Abandoned Cart Recovery: Best for predetermined, rule-based reminder emails
- SellKit: Best for checkout optimization
- Metorik: Best for sending out simple emails
- AutomateWoo: Best for capturing guest shoppers and multi-step users
- PushAlert: Best for sending out abandoned cart push notification
Use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
prices for:
You can compare Omnisend and 2 more providers at once.
- Omnisend
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- Mailchimp
- Drip
- Moosend
- Active Campaign
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1. Omnisend
WordPress rating: 4.9 (based on 122 reviews)
The Omnisend WooCommerce plugin tracks and captures cart abandonment data and allows you to run trigger-based email campaigns. This means you can send personalized, automated emails to people who abandoned their carts. It also allows you to send automated cart abandonment reminders.
Using Omnisend, you can integrate email, SMS, and web push notifications into a single workflow to retarget prospects. The best part is that it already has pre-built templates and workflows you can use, making the whole process incredibly easy.
Type: Free and paid
Features
- Cart abandonment tracking: Capture data on abandoned carts to monitor customer behavior and cart abandonment patterns
- Automated recovery emails: Set up automated email campaigns that are triggered when a customer abandons their cart
- Advanced segmentation: Segment your audience based on criteria, such as cart value, products abandoned, and customer behavior
- Multichannel campaigns: Omnisend supports multiple communication channels, including email, SMS, and push notifications
- A/B testing and analytics: A/B test different email templates, subject lines, and content to optimize your recovery campaigns
Pros
- Easy even for beginners to set up abandoned cart campaigns with prebuilt workflows
- Syncing data between your WooCommerce store and Omnisend is very easy, with no complex configurations needed
- Combines email and SMS channels for better engagement and conversion rates
- Allows for personalized, on-brand messaging
- Offers precise targeting with unlimited segments that update in real-time
- Robust automation and analytics make Omnisend one of the best WooCommerce abandoned cart plugins, as the reviews indicate:
Cons
- The free plan is only suitable for small and growing ecommerce stores
- With so many features available, some users will need to dive into Omnisend’s online guides to utilize all its capabilities
Pricing
- Free plan: 250 contacts, 500 emails/month, 500 web push notifications
- Standard plan: from $16/month, 500 contacts, 6,000 emails/month, unlimited web push notifications
- Pro plan: from $59/month, 2,500 contacts, unlimited emails, unlimited web push notifications, free SMS credits equal to the price of the monthly plan
Recommendation
Omnisend offers a compelling solution for online retailers struggling with cart abandonment. It combines timely email and SMS reminders with intelligent automation and precise customer targeting, helping you significantly increase the chances of recovering potentially lost sales.
Case study: Check out how Amundsen Sports, a WooCommerce store, used Omnisend to recover abandoned carts. Its cart recovery email has a 57% conversion rate.
Learn more: How Amundsen Sports’ focus on identity leads to more sales after the order
2. YITH
User rating: 4.45 (based on 80 reviews)
The YITH WooCommerce plugin helps you recover lost sales and besides personalized email reminders, you can also create and schedule follow-up emails.
Type: Paid
Features
- Automated email reminders: You can send automated personalized email reminders to people who abandoned their carts
- Incentive options: The plugin allows you to offer special incentives through email reminders
- Analytics and reporting: It provides analytics and reporting tools that let you track various metrics. These include the number of abandoned carts, conversion rate, and revenue generated from recovered carts
Pros
- Customizable email sending schedules
- Option to include discount coupons in recovery emails
- Ability to target specific user roles
- Guest user cart recovery option
- Multiple email templates available
- Unlimited custom email creation
Cons
- Annual subscription model (may be a con for some users)
- No free version
- Pricing might be considered high for smaller businesses
- Requires careful setup to avoid overwhelming customers with emails
Pricing
- $89.99 per year
- One year of updates and support
Recommendation
This plugin best suits medium to large ecommerce businesses looking to maximize revenue by recovering abandoned carts. It’s ideal for those who value customization and detailed analytics and are willing to invest in a comprehensive solution.
3. ShopMagic
WordPress rating: 5 (based on three reviews)
ShopMagic is a powerful WooCommerce abandoned cart plugin and its intuitive interface makes it easy to personalize abandoned cart emails. It’s one of the best plugins for maximizing revenue and enhancing customer engagement.
Type: Free and Paid
Features
- Automated emails: You can send personalized emails and also customize their content, timing, and frequency
- Segmentation: It lets you segment your audience based on purchase history, cart value, and user behavior
- Analytics and reporting: It allows guest tracking as well as the option to track metrics like cart abandonment rate and conversion rate
Pros
- Tracks and recovers abandoned carts for both registered and guest users
- Provides abandoned cart statistics and revenue tracking
- Customizable cart timeout settings
- Pre-submit data capture to save customer email immediately
- Exit-intent popup to collect emails before cart abandonment
- Ability to segment customers and carts based on various criteria
Cons
- Requires the core ShopMagic plugin to function
- Limited to email-based recovery tactics (no SMS)
- Only ShopMagic PRO has advanced filters and delayed actions
Pricing
- Free
- Pro version available for $69 per year
Recommendation
ShopMagic Abandoned Carts is ideal for WooCommerce store owners looking for a free, easy-to-use solution to recover lost sales. It’s perfect for businesses of all sizes who want to boost conversions without investing in expensive software or requiring extensive technical knowledge.
4. Retainful
WordPress rating: 4.8 (based on 39 reviews)
Retainful is one of the most effective WooCommerce abandoned cart plugins. With its user-friendly interface, you can create and send automated abandoned cart reminder emails, while innovative features like one-click cart recovery help increase customer retention.
Type: Free and Paid
Features
- Abandoned cart recovery: Retainful helps customers easily restore their abandoned cart with a single click — you can send a unique recovery link in your WooCommerce emails
- Marketing automation: You can automate all your follow-up emails and also create automated marketing workflows
- Exit-intent popups: Retainful displays a targeted popup when a customer is about to leave your website without making a purchase
Pros
- Automatic sending of well-timed recovery email series
- One-click cart recovery link in emails for easy customer return
- Ability to include dynamic content like cart items in recovery emails
- Option to add unique coupon codes in abandonment emails to increase recovery rate
- Multiple email triggers (e.g., one hour, one day, two days after abandonment)
- Email capture at checkout to enable abandonment follow-up
Cons
- Free plan lacks smart frequency filters
- No onboarding for free and Essential plans
- Free and Essential plans allow only one automation workflow
Pricing
- Free: 500 emails/month and one automated workflow
- Essential: $9/month for 10,000 emails and one automation workflow
- Starter: $19/month for 20,000 emails and 10 automated workflows
- Growth: $49/month for 50,000 emails and 25 automated workflows
Recommendation
This plugin is a good choice for small to medium-sized WooCommerce store owners looking for an affordable solution for cart abandonment. It offers easy setup and customizable templates without requiring extensive technical expertise. However, only the Starter and Growth plans allow more than one automation.
5. FunnelKit
WordPress rating: 5 (based on 207 reviews)
FunnelKit is another of the top WooCommerce abandoned cart plugins with its intuitive interface and data-driven insights that help you optimize your sales funnel and improve customer retention.
Type: Paid
Features
- Automated cart recovery emails: Recover lost sales by sending targeted cart recovery emails
- Customizable templates: Customize email templates and tailor them to match your branding and messaging
- Behavioral tracking: Gain valuable insights into your customers’ actions and behavior on your website
Pros
- Live cart capture as soon as a user enters their email
- Ability to create segmented abandoned cart recovery campaigns
- Intuitive cart abandonment analytics for quick stats
- Auto-ends automation when a user completes a purchase
- Customizable email delays (minutes, hours, days)
- One-click import of pre-built abandoned cart recovery campaigns
Cons
- Some advanced features like personalized coupons require the Pro version
- Significant setup and customization to fit specific business needs
- Learning curve for users new to marketing automation
Pricing
- Basic: $99.5/year for use on one site
- Plus: $179.5/year for use on two sites
- Professional: $249.5/year for use on two sites with unlimited automation
- Elite: $399.5/year for use on 30 sites
Recommendation
FunnelKit is ideal for WooCommerce store owners looking to boost sales through automated cart recovery and email marketing. It’s especially suited for growing businesses that want a cost-effective, scalable solution without per-contact fees and those who value having marketing tools integrated within WordPress.
6. WooCommerce Cart Abandonment Recovery by CartFlows
WordPress rating: 4.8 (based on 484 reviews)
CartFlows offers a game-changing WooCommerce abandoned cart plugin that simplifies the process of recovering lost sales. It increases conversions by optimizing the sales funnel and allowing you to create a seamless user experience by streamlining the customer journey.
Type: Free and Paid
Features
- Seamless sales funnel creation: Option to easily create and optimize high-converting sales funnels
- Unique checkout link: Email checkout links that take shoppers to exactly where they left off
- Coupon code: A coupon code generator to create unlimited discount coupons
Pros
- Automatically captures email addresses at checkout
- Sends automated follow-up emails to recover abandoned carts
- Customizable email templates and sequences
- Provides unique checkout links for each shopper
- GDPR compliant with optional notice
- Ability to generate and send limited-time discount coupons
Cons
- Free version includes cart abandonment features but limits templates and excludes checkout features
- Ignores other channels like SMS or push notifications
- Pre-made templates may not suit all brands or industries adequately
Pricing
- Free version available
- CartFlows Starter: $99/year for use on one website
- CartFlows Plus: $189/year for use on 10 websites
- CartFlows Pro: $299/year for use on 30 websites
Recommendation
This plugin could be the right choice for budget-conscious WooCommerce store owners seeking to reduce cart abandonment through email marketing. It’s best suited for businesses comfortable with email-centric recovery strategies and those who don’t require extensive template customization or advanced checkout features in the free version.
7. CartBounty
WordPress rating: 4.9 (based on 77 reviews)
Want to monitor your shopping carts in real-time? Then CartBounty is one of the best WooCommerce abandoned cart plugins out there. It integrates with platforms like WhatsApp and Facebook Messenger, so you can reach customers through multiple channels.
Type: Free and Paid
Features
- Live shopping cart monitoring: Monitors carts from the time a product is added
- Exit-intent features: Detects when a customer is about to leave and displays a targeted popup
- Advanced analytics: Creates detailed reports on abandoned carts to identify potential issues
Pros
- Saves and recovers abandoned carts in WooCommerce
- Provides real-time shopping cart monitoring
- Offers detailed abandoned cart reports
- Automates abandoned cart recovery process
- Sends reminder messages via email (basic functionality)
- Includes built-in “Remember checkout fields” feature to reduce checkout abandonment
Cons
Many advanced features are only available in the Pro version, including:
- Export of abandoned carts
- Prevention of bot-generated abandoned carts using Google reCAPTCHA
- Advanced messaging options (email series, web push notifications, SMS)
- Personalization of messages with dynamic content
- Generation and sending of unique coupon codes
Pricing
- Free: Basic abandoned cart recovery emails
- Pro: $92 for one domain
- Pro+: $276 for five domains
- Agency: $1295 for 100 domains
Recommendation
CartBounty is a solid choice for WooCommerce merchants battling cart abandonment. It’s perfect for startups and small businesses wanting to dip their toes into recovery strategies. While the free version offers a taste, power users should note that the Pro features, though comprehensive, can get pricey as your operation scales up.
8. MWB HubSpot for WooCommerce
WordPress rating: 4 (based on 49 reviews)
MWB HubSpot for WooCommerce integrates HubSpot CRM with your WooCommerce store. This helps you to recover lost sales. It automatically tracks abandoned carts and sends personalized follow-up emails. It also provides detailed analytics to optimize your cart recovery strategy.
Type: Free
Features
- Personalized email campaigns: Create and send personalized follow-up emails to cart abandoners
- Email automation: Use Hubspot’s drag-and-drop builder to customize recovery emails
- Advanced analytics: Get reports on abandoned carts, conversion rates, and more
Pros
- Ties into HubSpot (ideal if you already use it)
- Abandoned cart tracking capabilities
- Ability to send follow-up emails for cart recovery
- Detailed view of specific products abandoned in each cart
- Options for creating segmented lists of abandoned carts
- Integration with email marketing for personalized abandoned cart campaigns
- Comprehensive customer profiles, including abandoned cart details
Cons
- Potential added complexity due to HubSpot integration
- Reliance on the HubSpot platform for abandoned cart features
Pricing
- Free
Recommendation
This plugin suits WooCommerce store owners seeking comprehensive customer management and marketing tools. It’s ideal for those comfortable with HubSpot integration and willing to invest time in learning the system. However, users who prefer simpler, standalone solutions might find alternatives more suitable.
9. Abandoned Cart Lite for WooCommerce
WordPress rating: 4.2 (based on 78 reviews)
Abandoned Cart Lite for WooCommerce is a free plugin that helps you recover lost sales. It automatically captures and tracks abandoned carts and sends personalized email reminders to customers, offering a user-friendly interface and customizable features.
Type: Free and Paid
Features
- Email capture: Capture emails when a customer clicks save to cart
- Clean interface: Get a quick overview of abandoned orders from its customizable dashboard
- Coupon codes: Generate and assign coupon codes to reminder emails
Pros
- Tracks abandoned carts for both guest and logged-in users
- Sends reminder emails shortly after cart abandonment
- Provides recovery tracking percentage
- Includes pre-made abandoned cart email templates
- Offers a rich text editor for creating custom email templates
- Generates reports on abandoned and recovered products
Cons
Free version has limited features compared to the Pro version, including:
- No automatic deletion of abandoned orders after a set period
- Lacks advanced options like coupon code generation for abandoned carts
- No exit-intent popup to prevent abandonment
- Doesn’t capture emails when “Add to Cart” is clicked (Pro feature)
Pricing
- Free
- Pro: $149/year for Starter (one store), $299/year for Business (two stores), $349/year for Enterprise (10 stores).
Recommendation
This plugin suits small to medium-sized WooCommerce store owners looking to address cart abandonment without a significant investment. It offers essential features for recovering lost sales, making it a good starting point, although larger stores or those needing advanced functionality should consider the Pro version.
10. Abandoned Cart Recovery for WooCommerce by VillaTheme
WordPress rating: 4.6 (based on 27 reviews)
Abandoned Cart Recovery for WooCommerce by VillaTheme is a feature-rich plugin. Advanced tracking techniques identify abandoned carts and automatically send targeted email reminders, making this plugin a valuable asset for WooCommerce users looking to increase revenue.
Type: Free and Paid
Features
- Track guest carts: Helps you track guest carts in addition to logged-in users
- Email templates: Allows you to create email templates and schedule them at different times
- Recovery emails: Enables you to send recovery emails to both logged-in users and guests
Pros
- Captures abandoned cart information for both members and guests
- Customizable abandoned cart timing for different user types
- Sends recovery emails with optional coupon offers
- Provides abandoned cart reports and statistics
- Allows manual sending of recovery emails
- Notifies admin when an order is recovered
- Free version available with basic features
- Pro version has a one-off fee with no subscription
Cons
The free version has several limitations:
- Absence of SMS functionality for abandoned cart recovery
- Limited to basic email recovery without multi-channel options
- Fewer customization options for recovery messages
- No advanced scheduling options for different types of recovery messages
Pricing
- Free version
- $40 (one-off fee)
Recommendation
The Abandoned Cart Recovery for WooCommerce plugin is ideal for small online stores seeking to reduce cart abandonment. The free version offers essential features, while the pro version provides advanced multi-channel recovery options. It is best for businesses ready to invest in customer retention and increased sales.
11. ELEX WooCommerce Abandoned Cart Recovery
WordPress rating: 5 ( based on two reviews)
The ELEX WooCommerce Abandoned Cart Recovery plugin tackles cart abandonment by automating reminder emails with dynamic discount coupons.
It offers customizable email templates and rules for triggering reminders, supports guest cart recovery, and reports abandoned and recovered cart amounts, allowing integration with WooCommerce order statuses.
Type: Free and Paid
Features
- Automated cart abandonment email reminders
- Dynamic discount coupon generation for recovery emails
- Detailed reporting on abandoned and recovered cart amounts
- Customizable email templates with coupon associations
- Guest cart recovery without account creation
- Configurable cart abandonment timing and triggers
Pros
- Automates abandoned cart recovery process
- Customizable email templates and triggers
- Dynamic coupon generation to incentivize purchases
- Detailed reporting and analytics on abandoned/recovered carts
- Supports guest cart recovery
- Integration with WooCommerce order statuses
- Ability to set abandonment timers and clear old data
Cons
- Requires annual license renewal for updates and support
- May have a learning curve for setup and configuration
- Premium version needed for some advanced features
- Could potentially impact site performance if not optimized
- Could be overkill for very small stores with low abandonment rates
Pricing
- Free version
- Premium: $79 for one site, $169 for up to five sites, $399 for up to 25 sites
Recommendation
WooCommerce store owners looking to boost sales by recovering abandoned carts will find value in this plugin. It’s suited for medium to large operations and can manage automated campaigns and analyze data. However, smaller stores or those with minimal cart abandonment might consider simpler alternatives.
12. SellKit
WordPress rating: 4.7 (based on 28 reviews)
SellKit is another WooCommerce plugin to consider. It reduces cart abandonment and boosts sales with features like optimized checkout pages, express checkout options, the ability to skip the cart entirely, and intelligent alerts and dynamic discounts to encourage customers to complete their purchases.
Type: Free and Paid
Features
- Cart optimization tools to reduce abandonment
- Ability to show smart notices during checkout
- Email capture at the beginning of the checkout process
- Pre-filled forms for returning abandoned users
- Checkout expiry feature to create urgency
- Personalized coupons to encourage cart completion
Pros
- Smart alerts to re-engage customers who might abandon their carts
- Dynamic discounts to incentivize completion of abandoned carts
- Opt-in forms to capture leads from potential abandoners for follow-up
- Simplified checkout process to reduce abandonment due to complexity
Cons
- Limited checkout form options in the free version
- Main functionalities only compatible with Elementor page builder
- Learning curve for setting up complex funnels and rules
- Potential for feature overwhelm for small businesses
- Some advanced features like dynamic discounts are only available in the pro version
Pricing
- Free version
- Pro: $199/year
Recommendation
SellKit aims to reduce cart abandonment for WooCommerce stores, offering Elementor users tools like optimized checkouts, smart alerts, and dynamic discounts. While its feature set is impressive, the plugin’s effectiveness hinges on proper setup and configuration, potentially requiring a significant time investment from store owners.
13. Metorik
WordPress rating: 5 (based on 20 reviews)
This WooCommerce plugin integrates with Metorik to provide advanced cart abandonment features. It tracks all carts started in your store, allowing you to view open, abandoned, and placed carts. The plugin offers detailed cart reports and statistics to help you understand customer behavior.
A key feature is the ability to send automated abandoned cart emails through Metorik Engage. This functionality aims to recover potentially lost sales by reminding customers of items left in their carts.
Type: Paid
Features
- Cart tracking for all open, abandoned, and placed carts
- Comprehensive Carts Report with cart-related statistics
- Automated abandoned cart emails through Metorik Engage
- Segmentation capabilities for abandoned cart data
- Real-time dashboard for monitoring cart activity
- Ability to export abandoned cart data
Pros
- Comprehensive cart tracking (open, abandoned, and placed)
- Detailed cart reports and statistics
- Automated abandoned cart email functionality
- Integration with Metorik’s dashboard for unified data analysis
- Ability to segment cart data for targeted insights
- No impact on site performance (reporting handled off-site)
Cons
- Requires a paid Metorik account to use
- May be a learning curve for new users
- Dependent on a third-party service (Metorik) for functionality
Pricing
- Meteorik is $50/month, and you also need the $25/month Engage add-on for abandoned cart emails
Recommendation
This plugin is optimal for Metorik users running medium to large WooCommerce stores who prioritize detailed analytics and automated cart recovery. While powerful, it may be excessive for small stores or those on tight budgets, so consider your needs and resources before committing to the Metorik ecosystem.
14. AutomateWoo
WooCommerce rating: 4.2
AutomateWoo provides robust cart abandonment recovery for your WooCommerce store, allowing you to create targeted email campaigns with customizable templates and scheduling options.
You can include personalized coupons to incentivize purchases, and the plugin’s intelligent tracking captures registered and guest user data. Triggers, rules, and actions let you create sophisticated, multi-step cart recovery strategies tailored to your business needs.
Type: Paid
Features
- Automated abandoned cart reminder emails
- Customizable email timing and intervals
- Ability to include product images in reminder emails
- Option to generate personalized coupons for cart recovery
- Pre-submit email capture for guest users
- Intelligent session tracking to detect registered users before login
Pros
- Customizable cart abandonment email campaigns
- Flexible workflow system with triggers, rules, and actions
- Intelligent tracking for both registered and guest users
- Personalized coupon generation for incentives
- Multi-step recovery strategies possible
- Integrates seamlessly with WooCommerce
Cons
- No free version
- Annual billing won’t suit everyone
- Steep learning curve to set up abandoned cart emails
Pricing
- $159/year
Recommendation
AutomateWoo is a wise choice for WooCommerce store owners seeking to reduce cart abandonment and implement sophisticated marketing automation. Businesses with high-value products or complex sales funnels that require multi-step, personalized follow-up strategies should consider it.
15. PushAlert
WordPress rating: 4.6 (based on nine reviews)
PushAlert’s cart abandonment feature for WooCommerce is a powerful tool for recovering lost sales. When a customer adds items to their cart but doesn’t complete the purchase, the plugin automatically triggers personalized push notifications.
These reminders can be customized with the customer’s name, abandoned product details, and even a special offer to incentivize completion of the purchase.
The plugin allows for flexible timing of these notifications, enabling you to set up reminders at strategic intervals. For instance, you might send the first reminder an hour after abandonment, followed by another the next day.
Type: Free and Paid
Features
- Automated abandoned cart recovery notifications
- Personalized abandoned cart messages
- Real-time cart abandonment notifications
- Direct “Add to Cart” button in abandoned cart notifications
- Customizable timing for abandoned cart reminders
Pros
- Multi-channel push notifications (desktop and mobile)
- Customizable notification content and timing
- Additional features like price drop alerts and restock notifications
- Seamless integration with WordPress and WooCommerce
- Detailed analytics for performance tracking
- User-friendly interface for campaign management
Cons
- Push notifications may be perceived as intrusive by some customers
- Effectiveness depends on the user allowing notifications on their devices
- Limited customization options in the free plan
- There’s a learning curve for utilizing all features effectively
- No email or SMS cart abandonment features
Pricing
- Free plan: Unlimited notifications but no automated abandoned cart notifications
- Basic: $12/month with automation workflows, rich notifications, and scheduling features
- Premium: $39/month for up to three websites, A/B testing, and events-based triggers
- Platinum: $69/month for up to five websites, API access, and an integration engineer
Recommendation
This plugin is ideal for WooCommerce store owners looking to boost sales and engagement through automated push notifications. It lets you keep customers in the loop with timely alerts on deals, restocks, and shipping updates, although only the Basic plans and above allow automated workflows.
How we test the best WooCommerce abandoned cart plugins
We evaluated several abandoned cart plugins for WooCommerce to assess their functionality, ease of use, and impact on site performance. Our assessment process included:
- Installing the plugins on sample WooCommerce stores
- Reviewing update frequency
- Checking developer support
- Assessing user reviews from the WordPress community
For premium (paid) plugins, we analyzed their pricing structures and overall value for money, looking at:
- Licensing options (e.g., single-site vs. multi-site)
- Subscription models (e.g., annual vs. lifetime)
- Tiered pricing based on features or site traffic
- User limits for admin or editor accounts
The result is a list of the best WooCommerce abandoned cart plugins based on testing, user reviews, and value for money.
How to choose the best WooCommerce abandoned cart plugin
When selecting a WooCommerce abandoned cart plugin, consider these key factors:
- Ease of use: Look for a user-friendly interface that simplifies setup and management
- Features: Diverse communication channels, including email reminders, SMS alerts, and push notifications, can significantly boost your cart recovery success rate
- Customization options: Choose a plugin that lets you personalize messages and tailor recovery strategies to your brand
- Integration capabilities: The plugin should integrate seamlessly with your existing WooCommerce setup and other tools you use
- Pricing: Compare costs against features offered, considering your budget and potential ROI from recovered sales
- Support and updates: Look for responsive customer support and regular updates to maintain compatibility and security
How to set up WooCommerce abandoned cart plugin
You can find a detailed tutorial on setting up Omnisend abandoned cart workflows in the video above (skip to around 6:10).
Alternatively, sign into Omnisend and follow these instructions:
- Navigate to Automations and click Create workflow
- Select Cart Abandonment and choose either the Abandoned Cart or Abandoned Checkout preset
- Customize the workflow trigger settings, including inactivity time and any desired filters
- Add and customize email, SMS, or push notification messages to the sequence
- Personalize content with abandoned product details and recovery links
- Set up advanced targeting using audience filters or split conditions if desired
- Consider implementing A/B testing to optimize performance
- Test the workflow by simulating an abandoned cart or checkout in your store
- Enable the workflow and monitor its performance
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