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10 WooCommerce abandoned cart plugins [free and paid]

Reading Time: 9 minutes

Shopping cart abandonment is a common challenge for an ecommerce business. Many store owners believe visitors who abandon their carts simply do not want to complete their purchases, but this is often incorrect. 

In reality, abandoned carts represent a significant opportunity for online stores to recover lost revenue. By targeting these interested but distracted visitors, businesses can encourage them to return and complete their purchases.

This article will explore the best WooCommerce abandoned cart plugins available. We’ll break down their features, benefits, and how they can help you boost your sales. By leveraging these tools, you can increase your conversion rates and revenue.

What is a WooCommerce abandoned cart plugin?

A WooCommerce abandoned cart plugin is a powerful tool for WooCommerce, the popular open-source ecommerce platform built for WordPress. It can help online store owners recover lost sales from customers who didn’t complete their purchase. 

These plugins track and capture data on abandoned carts. Store owners can then identify and re-engage with these potential customers through targeted email campaigns, personalized reminders, and incentives.

By leveraging abandoned cart plugins, ecommerce businesses can automate the process of:

  • Sending follow-up emails
  • Offering discounts or coupon codes
  • Providing a seamless path for customers to return to their abandoned carts and complete their purchases

These plugins not only help boost conversion rates and revenue but also provide valuable insights into customer behavior and shopping patterns, enabling store owners to optimize their checkout process and overall shopping experience.

Why look for a WooCommerce abandoned cart plugin

WooCommerce already has a default option to manage abandoned carts. But it may lack the features you need. 

Similarly, your current plugin may offer limited customizations.

There are many reasons why you would look for a more advanced WooCommerce abandoned cart plugin. Some common reasons include:

  • Recovering lost sales: An abandoned cart plugin helps recover lost sales. It sends automated reminders to customers who have left products in their carts
  • Increased conversion rates: WooCommerce abandoned cart plugins improve conversion rates by re-engaging customers who abandoned their carts
  • Insightful analytics: The best WooCommerce abandoned cart plugins provide analytics and reporting features, helping you track and analyze cart abandonment rate, conversion rate, and customer behavior. Based on these insights you can optimize your checkout process, pricing structure, and offerings

Top WooCommerce abandoned cart plugins

Here’s our list of the best WooCommerce abandoned cart plugins.

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    Now, let’s cover each of these in detail.

    1. Omnisend

    WordPress Rating: 4.9

    woocommerce abandoned cart plugin: omnisend

    The Omnisend WooCommerce plugin tracks and captures cart abandonment data and allows you to run trigger-based email campaigns. This means you can send personalized, automated emails to people who abandoned their carts. It also allows you to send automated cart abandonment reminders.

    Using Omnisend, you can integrate email, SMS, and web push notifications into a single workflow to retarget prospects. The best part is that it already has pre-built templates and workflows you can use, making the whole process incredibly easy.

    Features

    • Cart abandonment tracking: Capture data on abandoned carts to monitor customer behavior and cart abandonment patterns
    • Automated recovery emails: Set up automated email campaigns that are triggered when a customer abandons their cart
    • Advanced segmentation: Segment your audience based on criteria, such as cart value, products abandoned, and customer behavior 
    • Multichannel campaigns: Omnisend supports multiple communication channels, including email, SMS, and push notifications 
    • A/B testing and analytics: A/B test different email templates, subject lines, and content to optimize your recovery campaigns 
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    Why should you use Omnisend to recover WooCommerce abandoned carts?

    Omnisend provides great features for abandoned cart recovery, including:

    • Cart tracking
    • Automated emails
    • Advanced segmentation
    • Omnichannel campaigns
    • A/B testing
    • Analytics

    Syncing data between your WooCommerce store and Omnisend is also very easy. No complex configurations are needed.

    Robust automation and analytics make Omnisend one of the best WooCommerce abandoned cart plugins, as the reviews indicate:

    omnisend review
    Image via WordPress

    Pricing

    • Free plan: 500 emails/month, 60 SMS, 500 web push notifications
    • Standard plan: from $16/month, 6,000 emails/month, 60 SMS, unlimited web push notifications
    • Pro plan: from $59/month, unlimited emails, 3,933 SMS/month, unlimited web push notifications

    Try Omnisend

    Case study: Check out how Amundsen Sports, a WooCommerce store, used Omnisend to recover abandoned carts. Their cart recovery email has a 57% conversion rate. Learn more: Amundsen Sports Case Study

    2. YITH

    WordPress Rating: 4.44 stars

    woocommerce abandoned cart plugin: yith

    The YITH WooCommerce plugin helps you recover lost sales and besides personalized email reminders, you can also create and schedule follow-up emails.

    Features

    • Automated email reminders: You can send automated personalized email reminders to people who abandoned their carts 
    • Incentive options: The plugin allows you to offer special incentives through email reminders 
    • Analytics and reporting: It provides analytics and reporting tools that let you track various metrics. These include the number of abandoned carts, conversion rate, and revenue generated from recovered carts

    Why should you use this WooCommerce plugin to recover abandoned carts?

    YITH WooCommerce abandoned cart plugin helps you:

    • Re-engage customers
    • Boost conversions
    • Recover lost sales

    Pricing

    • $89.99 per year
    • 1 year of updates and support

    3. ShopMagic

    WordPress Rating: 5 stars

    woocommerce abandoned cart plugin: shopmagic

    ShopMagic is a powerful WooCommerce abandoned cart plugin with robust features. Its intuitive interface makes it easy to personalize abandoned cart emails. It’s one of the best plugins to maximize revenue and enhance customer engagement.

    Features

    • Automated emails: You can send personalized emails and also customize the content, timing, and frequency of these emails
    • Segmentation: It lets you segment your audience based on purchase history, cart value, and user behavior
    • Analytics and reporting: It allows guest tracking as well as the option to track metrics like cart abandonment rate and conversion rate

    Why should you use this WooCommerce plugin to recover abandoned carts?

    ShopMagic’s personalized email reminders and valuable analytics help you reduce cart abandonment.

    Pricing

    • Free
    • Pro version available for $69 per year

    4. Retainful

    WordPress Rating: 4.8 stars

    woocommerce abandoned cart plugin: retainful

    Retainful is one of the most effective WooCommerce abandoned cart plugins. With its user-friendly interface, you can create and send automated abandoned cart reminder emails while unique features like one-click cart recovery help increase customer retention.

    Features

    • Abandoned cart recovery: Retainful helps customers easily restore their abandoned cart with a single click. You can send a unique recovery link in your WooCommerce emails
    • Marketing automation: You can automate all your follow-up emails and also create automated marketing workflows
    • Exit-intent popups: Retainful displays a targeted popup when a customer is about to leave your website without making a purchase

    Why should you use this WooCommerce plugin to recover abandoned carts?

    Retainful helps you boost conversions by creating personalized email marketing campaigns.

    Pricing

    • Free: 500 emails/mo and one automated workflow
    • Starter: $19/mo for unlimited emails and 10 automated workflows
    • Growth: $49/mo for unlimited emails and 25 automated workflows

    5. FunnelKit

    WordPress Rating: 5 stars

    woocommerce abandoned cart plugin: funnelkit

    FunnelKit is a powerful WooCommerce abandoned cart plugin with an intuitive interface, and its data-driven insights help you optimize your sales funnel and improve customer retention.

    Features

    • Automated cart recovery emails: Recover lost sales by sending targeted cart recovery emails. You can also create post-purchase follow-up emails
    • Customizable templates: Customize email templates and tailor them to match your branding and messaging
    • Behavioral tracking: Gain valuable insights into your customers’ actions and behavior on your website

    Why should you use this WooCommerce plugin to recover abandoned carts?

    FunnelKit helps you better engage with your buyers with automation workflows for:

    • Abandoned cart recovery
    • Welcome emails
    • Customer win-back campaigns

    Pricing

    • Basic: $99.5/year for use on 1 site
    • Plus: $179.5/year for use on 2 sites
    • Professional: $249.5/year for use on 2 sites with unlimited automation
    • Elite: $399.5/year for use on 30 sites

    6.  WooCommerce Cart Abandonment Recovery by CartFlows

    WordPress Rating: 4.8 stars

    woocommerce cart abandonment recovery by cartflows

    CartFlows offers a game-changing WooCommerce abandoned cart plugin that simplifies the process of recovering lost sales. It increases conversions by optimizing the sales funnel, and allowing you to create a seamless user experience by streamlining the customer journey.

    Features

    • Seamless sales funnel creation: Option to easily create and optimize high-converting sales funnels
    • Unique checkout link: Email checkout links that take shoppers to exactly where they left off
    • Coupon code: A coupon code generator to create unlimited discount coupons

    Why should you use this WooCommerce plugin to recover abandoned carts?

    It captures email addresses, making it easy to identify and recover abandoned carts, and simplifies the process.

    Pricing

    • CartFlows Starter: $99/year for use on 1 website
    • CartFlows Plus: $189/year for use on 10 websites
    • CartFlows Pro: $299/year for use on 30 websites

    7. CartBounty

    WordPress Rating: 4.9 stars

    woocommerce abandoned cart plugin: cartbounty

    Want to monitor your shopping carts in real-time? Then CartBounty is one of the best WooCommerce abandoned cart plugins out there. It integrates with platforms like WhatsApp and Facebook Messenger, so you can reach customers through multiple channels.

    Features

    • Live shopping cart monitoring: Monitors carts from the time a product is added
    • Exit-intent features: Detects when a customer is about to leave and displays a targeted popup
    • Advanced analytics: Creates detailed reports on abandoned carts to identify potential issues

    Why should you use this WooCommerce plugin to recover abandoned carts?

    You should use CartBounty because it saves checkout data even before an order is submitted.

    Pricing

    • Free: Basic abandoned cart recovery emails
    • Pro: $92 for 1 domain
    • Pro+: $276 for 5 domains
    • Agency: $1295 for 100 domains

    8. MWB HubSpot for WooCommerce

    WordPress Rating: 4 stars

    woocommerce abandoned cart plugin: mwb hubspot

    MWB HubSpot for WooCommerce integrates HubSpot CRM with your WooCommerce store. This helps you to recover lost sales. It automatically tracks abandoned carts and sends personalized follow-up emails. It also provides detailed analytics to optimize your cart recovery strategy.

    Features

    • Personalized email campaigns: Create and send personalized follow-up emails to cart abandoners
    • Email automation: Use Hubspot’s drag-and-drop builder to customize recovery emails
    • Advanced analytics: Get reports on abandoned carts, conversion rates, and more

    Why should you use this WooCommerce plugin to recover abandoned carts?

    You should use this plugin to sync your WooCommerce store to HubSpot to track and recover abandoned carts.

    Pricing

    • Free plan
    • Paid plan starts at $49

    9. Abandoned Cart Lite for WooCommerce

    WordPress Rating: 4.2 stars

    abandoned cart lite for woocommerce

    Abandoned Cart Lite for WooCommerce is a free plugin that helps you recover lost sales. It automatically captures and tracks abandoned carts and sends personalized email reminders to customers, offering a user-friendly interface and customizable features.

    Features

    • Email capture: Capture emails when a customer clicks save to cart
    • Clean interface: Get a quick overview of abandoned orders from its customizable dashboard
    • Coupon codes: Generate and assign coupon codes to reminder emails

    Why should you use this WooCommerce abandoned cart plugin?

    Abandoned Cart Lite for WooCommerce is free but offers all features necessary for abandoned cart recovery.

    Pricing

    • Free

    10. Abandoned Cart Recovery for WooCommerce by VillaTheme

    WordPress Rating: 4.6 stars

    abandoned cart recovery for woocommerce by villatheme

    Abandoned Cart Recovery for WooCommerce by VillaTheme is a feature-rich plugin. Advanced tracking techniques identify abandoned carts and automatically send targeted email reminders, making this plugin a valuable asset for WooCommerce users looking to increase revenue.

    Features

    • Track guest carts: Helps you track guest carts in addition to logged-in users
    • Email templates: Allows you to create email templates and schedule them at different times
    • Recovery emails: Enables you to send recovery emails to both logged-in users and guests

    Why should you use this plugin to recover abandoned carts?

    Besides recovery emails, it also sends Facebook messages to customers reminding them to complete the order.

    Pricing

    • $40

    Summary

    Cart abandonment is a major challenge for ecommerce businesses. By using the right WooCommerce abandoned cart plugins, you can significantly reduce cart abandonments.

    We have explored the top 10 plugins catering to various budgets and needs. If you are looking for an all-in-one solution, you should consider Omnisend or Retainful. For free options, go for ShopMagic or Abandoned Cart Lite for WooCommerce.

    These plugins can help you gain deeper insights into customer behavior. 

    By optimizing your stores, you can recover revenue that would otherwise have been lost to abandoned carts.

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    Bernard Meyer
    Article by
    Bernard Meyer

    Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.