10 WooCommerce abandoned cart plugins [free and paid]
By: Bernard Meyer — Jun 15, 2023
Reading Time: 8minutes
Do you think that your visitors who abandon their carts have no intention of making a purchase?
Well, you’re wrong.
It’s true that sometimes people change their minds or were casually browsing with no intention of buying. In a lot of cases though, people are interested in buying but leave, perhaps because of a long checkout process or something else simply came up.
Abandoned carts are a big challenge for ecommerce businesses. WooCommerce abandoned cart plugins can help you recover lost revenue by retargeting these visitors.
Let’s explore the best plugins available, catering to various budgets and needs.
Why look for a WooCommerce abandoned cart plugin
WooCommerce already has a default option to manage abandoned carts. But it may lack the features you need. After all, all businesses have unique needs.
Similarly, your current plugin may offer limited customizations.
There are many reasons why you would look for a more advanced WooCommerce abandoned cart plugin. Some common reasons include:
Recovering lost sales: An abandoned cart plugin helps recover lost sales. It sends automated reminders to customers who have left products in their carts.
Increased conversion rates: WooCommerce abandoned cart plugins improve conversion rates. They re-engage customers who abandoned their carts, using reminders and personalized offers.
Insightful analytics: The best WooCommerce abandoned cart plugins provide analytics and reporting features, helping you track and analyze cart abandonment rate, conversion rate, and customer behavior. You get deeper insights into why customers abandon their carts. Based on these insights you can optimize your checkout process, pricing structure, and offerings.
Top WooCommerce abandoned cart plugins
Here’s our list of the best WooCommerce abandoned cart plugins.
Omnisend: Best plugin for small and growing WooCommerce stores
YITH: Best plugin to send unlimited emails
ShopMagic: Best free WooCommerce abandoned cart plugin
Retainful: Best WooCommerce abandoned cart plugin for one-click recovery
FunnelKit: Best plugin for sales funnel optimization
CartFlows: Best sales funnel builder for WooCommerce stores
CartBounty: Best plugin for live shopping cart monitoring
MWB HubSpot for WooCommerce: Best plugin to sync your online store to HubSpot
Abandoned Cart Lite for WooCommerce: Best WooCommerce plugin for small business owners
Abandoned Cart Recovery for WooCommerce by VillaTheme: Best WooCommerce plugin to track guest carts
The Omnisend WooCommerce plugin tracks and captures cart abandonment data and allows you to run trigger-based email campaigns. This means you can send personalized, automated emails to people who abandoned their carts. It also allows you to send automated cart abandonment reminders.
Using Omnisend, you can integrate email, SMS, and web push notifications into an integrated workflow to retarget prospects. The best part is that it already has prebuilt templates and workflows you can use, making the whole process incredibly easy.
Features
Cart abandonment tracking: Capture data on abandoned carts to monitor customer behavior and cart abandonment patterns.
Automated recovery emails: Set up automated email campaigns that are triggered when a customer abandons their cart.
Advanced segmentation: Segment your audience based on criteria, such as cart value, products abandoned, and customer behavior.
Multichannel campaigns: Omnisend supports multiple communication channels, including email, SMS, and push notifications.
A/B testing and analytics: A/B test different email templates, subject lines, and content to optimize your recovery campaigns.
Why should you use Omnisend to recover WooCommerce abandoned carts?
Omnisend provides great features for abandoned cart recovery, including:
Cart tracking
Automated emails
Advanced segmentation
Omnichannel campaigns
A/B testing
Analytics
Syncing data between your WooCommerce store and the Omnisend platform is also very easy. No complex configurations are needed.
Robust automation and analytics make Omnisend one of the best WooCommerce abandoned cart plugins, as the reviews indicate:
Case study: Check out how Amundsen Sports, a WooCommerce store, used Omnisend to recover abandoned carts. Their cart recovery email has a 57% conversion rate.Learn more:Amundsen Sports Case Study
The YITH WooCommerce plugin helps you recover lost sales and besides personalized email reminders, you can also create and schedule follow-up emails.
Features
Automated email reminders:You can send automated personalized email reminders to people who abandoned their carts.
Incentive options: The plugin allows you to offer special incentives through email reminders.
Analytics and reporting: It provides analytics and reporting tools that let you track various metrics. These include the number of abandoned carts, conversion rate, and revenue generated from recovered carts.
Why should you use this WooCommerce plugin to recover abandoned carts?
ShopMagic is a powerful WooCommerce abandoned cart plugin with robust features. Its intuitive interface makes it easy to personalize abandoned cart emails. It’s one of the best plugins to maximize revenue and enhance customer engagement.
Features
Automated emails:You can send personalized emails and also customize the content, timing, and frequency of these emails.
Segmentation: It lets you segment your audience based on purchase history, cart value, and user behavior.
Analytics and reporting: It allows guest tracking as well as the option to track metrics like cart abandonment rate and conversion rate.
Why should you use this WooCommerce plugin to recover abandoned carts?
ShopMagic’s personalized email reminders and valuable analytics help you reduce cart abandonment.
Retainful is one of the most effective WooCommerce abandoned cart plugins. With its user-friendly interface, you can create and send automated abandoned cart reminder emails while unique features like one-click cart recovery help increase customer retention.
Features
Abandoned cart recovery: Retainful helps customers easily restore their abandoned cart with a single click. You can send a unique recovery link in your WooCommerce emails.
Marketing automation: You can automate all your follow-up emails and also create automated marketing workflows.
Exit-intent popups: Retainful displays a targeted popup when a customer is about to leave your website without making a purchase.
Why should you use this WooCommerce plugin to recover abandoned carts?
Retainful helps you boost conversions by creating personalized email marketing campaigns.
Pricing
Free: 500 emails/mo and one automated workflow
Starter: $19/mo for unlimited emails and 10 automated workflows
Growth: $49/mo for unlimited emails and 25 automated workflows
Professional: $199/mo for unlimited emails and unlimited automated workflows
FunnelKit is a powerful WooCommerce abandoned cart plugin with an intuitive interface, and its data-driven insights help you optimize your sales funnel and improve customer retention.
Features
Automated cart recovery emails: Recover lost sales by sending targeted cart recovery emails. You can also create post-purchase follow-up emails.
Customizable templates: Customize email templates and tailor them to match your branding and messaging.
Behavioral tracking: Gain valuable insights into your customers’ actions and behavior on your website.
Why should you use this WooCommerce plugin to recover abandoned carts?
FunnelKit helps you better engage with your buyers with automation workflows for:
Abandoned cart recovery
Welcome emails
Customer win-back campaigns
Pricing
Basic: $99.5/year for use on 1 site
Plus: $179.5/year for use on 2 sites
Professional: $249.5/year for use on 2 sites with unlimited automation
CartFlows offers a game-changing WooCommerce abandoned cart plugin that simplifies the process of recovering lost sales. It increases conversions by optimizing the sales funnel, and allowing you to create a seamless user experience by streamlining the customer journey.
Features
Seamless sales funnel creation:Option to easily create and optimize high-converting sales funnels.
Unique checkout link: Email checkout links that take shoppers to exactly where they left off.
Coupon code: A coupon code generator to create unlimited discount coupons.
Why should you use this WooCommerce plugin to recover abandoned carts?
It captures email addresses, making it easy to identify and recover abandoned carts, and simplifies the process.
Want to monitor your shopping carts in real-time? Then CartBounty is one of the best WooCommerce abandoned cart plugins out there. It integrates with platforms like WhatsApp and Facebook Messenger, so you can reach customers through multiple channels.
Features
Live shopping cart monitoring:Monitors carts from the time a product is added.
Exit-intent features: Detects when a customer is about to leave and displays a targeted popup.
Advanced analytics: Creates detailed reports on abandoned carts to identify potential issues.
Why should you use this WooCommerce plugin to recover abandoned carts?
You should use CartBounty because it saves checkout data even before an order is submitted.
MWB HubSpot for WooCommerce integrates HubSpot CRM with your WooCommerce store. This helps you to recover lost sales. It automatically tracks abandoned carts and sends personalized follow-up emails. It also provides detailed analytics to optimize your cart recovery strategy.
Features
Personalized email campaigns: Create and send personalized follow-up emails to cart abandoners.
Abandoned Cart Lite for WooCommerce is a free plugin that helps you recover lost sales. It automatically captures and tracks abandoned carts and sends personalized email reminders to customers, offering a user-friendly interface and customizable features.
Features
Email capture: Capture emails when a customer clicks save to cart.
Clean interface: Get a quick overview of abandoned orders from its customizable dashboard.
Coupon codes: Generate and assign coupon codes to reminder emails.
Why should you use this WooCommerce abandoned cart plugin?
Abandoned Cart Lite for WooCommerce is free but offers all features necessary for abandoned cart recovery.
Abandoned Cart Recovery for WooCommerce by VillaTheme is a feature-rich plugin. Advanced tracking techniques identify abandoned carts and automatically send targeted email reminders, making this plugin a valuable asset for WooCommerce users looking to increase revenue.
Features
Track guest carts: Helps you track guest carts in addition to logged-in users.
Email templates: Allows you to create email templates and schedule them at different times.
Recovery emails: Enables you to send recovery emails to both logged-in users and guests.
Why should you use this plugin to recover abandoned carts?
Besides recovery emails, it also sends Facebook messages to customers reminding them to complete the order.
Pricing
$40
Summary
Cart abandonment is a major challenge for ecommerce businesses. By using the right WooCommerce abandoned cart plugins, you can significantly reduce cart abandonments.
We have explored the top 10 plugins catering to various budgets and needs. If you are looking for an all-in-one solution, you should consider Omnisend or Retainful. For free options, go for ShopMagic or Abandoned Cart Lite for WooCommerce.
These plugins can help you gain deeper insights into customer behavior.
So, go ahead, optimize your stores, and recover revenue that would otherwise have been lost to abandoned carts.
Create omnichannel campaigns that engage and convert customers like never before with Omnisend. Try for free.
Article by
Bernard Meyer
Bernard is the Director of Content at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
quick links
related features
These are the Omnisend features that can help you get the results mentioned in the article.
