The 4th of July is time for celebrations, excitement, and fireworks, and since it’s one of the most exciting times of the year for US citizens, you won’t want to miss leveraging this opportunity for marketing — be it online, via email, or offline.
Boosting your email marketing efforts during the 4th of July with catchy subject lines can significantly benefit your business. Well-crafted subject lines can drive higher open rates, engagement, and conversions.
To inspire your next email campaign, we’ve come up with creative subject lines tailored for Independence Day. Our curated list, with 70+ options, is designed to improve your emails with minimal efforts.
Light up your 4th of July campaigns with Omnisend. Start creating eye-catching emails today
5 best performing 4th of July subject lines (Omnisend research)
We analyzed more than 10,000 of our bigger brands’ 4th of July email campaigns to find out what the best, highest-performing subject lines related to the 4th of July (Independence Day) are.
When looking at the data, we see that “Independence Day/4th of July” as a term performed almost as well as the other regular subject line phrases, which include:
Holiday | sale off | % | free | now | soon | save | don’t miss | last
Since we’re looking specifically at subject lines, we’re focusing mainly on open rates. After all, that’s the main benefit of having appealing subject lines.
Then, we’re also looking at the click rates for each Independence Day subject line.
1. “Independence Day Special”
Open rate: 30.3% | Click rate: 11.6%
2. “Independence Day Weekend Special: Free Shipping Over $75, Coupon, and New Africa Twin Items!”
Open rate: 27.3% | Click rate: 3.5%
3. “LAST DAY Independence Day Sale | up to 70% Off”
Open rate: 23% | Click rate: 10.3%
4. “Independence Day Bead Deals, up to 70% Off!”
Open rate: 22.9% | Click rate: 12.3%
5. “INDEPENDENCE DAY SALE!”
Open rate: 21.4% | Click rate: 4.2%
With these numbers, it’s evident that the 4th of July subject lines have pretty great open rates compared to other email subject lines. Three of these email subject lines also have click rates above 10%, which is commendable.
Thus, to know what your customers and subscribers want, it’s essential to ABT (Always Be Testing). So don’t hesitate to try out different things to see what works.
However, if you still aren’t sure what subject line to pick, how about trying out two simultaneously? Omnisend allows online marketers to send emails with A/B testing with two different subject lines. This will help you analyze which subject line works best for you.
35+ extra 4th of July subject line ideas
Here’s a whole bunch of other subject lines for 4th of July you should consider. For your convenience, we’ve split them into subcategories:
4th of July sale email subject lines
These 4th of July subject lines contain the usual promotional words about sales, discounts, savings, etc.:
Save 20% this Fourth of July!
Unlock 15% off this 4th of July
4th of July deals start today!
Get ready for our July 4th specials!
July 4th exclusive: 25% off!
Your 4th of July coupon inside!
The biggest bang for your buck: 4th of July-inspired outfits, 50% off
4th of July Sale: Go! Go!…
Shop our 4th of July sale
4th of July sale this week only
Open this email if you like 1) Hot dogs 2) Baseball 3) Savings
Miss Independen[ce Day]: The sale you need
4th of July getaways every American should take! Plus: don’t miss these summer travel sales…
4 deals that save time and money, so that you’re free to spend time with your people
Flag this: $6 styles + EXTRA 50% off
4th of July subject lines with a sense of urgency
Nudge your readers to act quickly with catchy subject lines that spark a sense of urgency:
⏳ Last Chance! 4th of July Sale Ends Midnight 🎆
Hurry! Only Hours Left for Our July 4th Deals 🕒
🇺🇸 Final Day to Save 30% — July 4th Specials! 🇺🇸
🎉 Quick! July 4th Flash Sale Ends Tonight!
Act Fast! 4th of July Discounts Disappear at Midnight 🌌
Ending Soon: Grab Your 4th of July Savings Now! ⌛
⚡ 24-Hour Countdown: 4th of July Mega Deals!
🎆 Last Call: 4th of July Offers End in a Few Hours!
🕖 Tick-Tock: Your Chance to Save 20% Ends Today!
🔥 Final Alert: 4th of July Sale Closing Soon!
4th of July email subject lines with patriotic elements
These Independence Day email subject lines are related to the flag, the anthem, patriotism, the US, and American traditions:
Stars, Stripes, and Savings — Celebrate with 20% Off!
Red, White, and You: July 4th Deals Inside!
Salute to Savings: July 4th Specials Just for You!
Celebrate Freedom with Our Fourth of July Discounts!
Honor and Savings: 25% Off for the Fourth!
Celebrate freedom with products that don’t depend on a large budget
Positively patriotic
Happy Birthday USA
Go Fourth in Red, White, & Shoes
Oh Say Can You Eat
By the dawn’s early light, these awesome sales are starting!
Show your pride by shopping all things red, white and blue!
We salute you … for saving money with these 4th of July sales
The land of the free and the home of this sale: Don’t miss out
Red, white, and cool
Superpower your next campaign
Get inspired by more than 500 top-performing email subject lines and increase engagement.
Everyone loves a good celebration. Get them in the mood by actually saying the word in your subject lines:
Celebrate July 4th with 20% Off Everything!
Let’s Celebrate! Exclusive July 4th Savings Inside
Celebrate Freedom with Special Holiday Discounts!
Join the Celebration: Save Big This 4th of July!
Celebrate in Style with Our July 4th Specials
Our Savings celebration is a blast
Get beach ready to celebrate the 4th of July
Let’s celebrate independence
Celebrate freedom with products that don’t depend on a large budget
Celebrate Independence Day with free shipping on all orders
4th of July email subject lines with invitation to events
Events are best when shared. Use these subject lines to warmly invite your readers to your 4th of July celebrations:
🎆 You’re Invited: Join Our Star-Spangled July 4th Celebration!
Celebrate 4th of July with Us at Our Annual Fireworks Show! 🎇
🇺🇸 RSVP Now: Exclusive 4th of July Backyard BBQ Bash!
Join Us for a Spectacular Fourth of July Parade and Picnic 🌭
🎉 Don’t Miss Our 4th of July Family Fun Day!
Celebrate Freedom! Attend Our July 4th Festival 🎡
🎇 Light Up Your Night at Our 4th of July Firework Extravaganza!
Get Ready for Music and Fireworks this 4th of July! 🎶
🌟 Be Our Guest: 4th of July Rooftop Party!
🎆 RSVP: 4th of July Liberty Concert and Cookout!
4th of July subject lines with emojis
Make your Independence Day subject lines stand out with emojis that grab attention and make a memorable first impression:
🎆 Sparkle and Save! 20% Off This 4th of July 🎆
🇺🇸 Celebrate 4th of July with Exclusive Deals! 🎉
🌭 BBQ & Bargains! Save Big This Fourth 🍔
🎇 Light Up Your 4th with Our Special Offers! 🎇
🇺🇸 Red, White, and You: July 4th Discounts Inside! 🎉
🍦 Cool Deals for a Hot 4th of July! 🌞
🎆 4th of July Savings Blast! Don’t Miss Out 🎆
🇺🇸 Honor 4th of July with 30% Off Sitewide 🇺🇸
🍹 Cheers to July 4th Deals! Celebrate & Save 🎉
🎇 Get Ready to Sparkle: July 4th Sales Start Now! 🎆
4th of July email templates
Crafting the right 4th of July email subject lines is much easier with a little help. Combined with well-designed emails, they make your holiday marketing campaigns more effective and well-rounded.
Omnisend’s impressive library offers a wide range of customizable 4th of July email templates, making it easy to tailor them to your brand and products. Using features like drag-and-drop builder, you can create emails that get the point across effectively and most importantly — convert.
These templates are attention-grabbing and capture the holiday spirit with vibrant colors, designs, and striking fonts.
If you’re on the lookout for not only high-converting Independence Day subject lines, but also email inspiration, look no further.
Check out some of the best 4th of July email examples we’ve seen:
1. Joe Fresh
Subject line: Last Call: 4th of July Deals Expiring Soon
Joe Fresh is adding to the excitement of Independence Day with a 30% discount. This offer is a great way to connect with the customers from a sales standpoint while still celebrating this special event.
See how the blue background draws the reader’s eye to the discount, making it almost impossible to miss the offer.
Subject line: Celebrate the Red, White, and Blue with Us!
In this 4th of July email, Brit+Co has done a great job showcasing the flag colors on its products. Interestingly, the brand has displayed multiple product options, ensuring every customer’s preference is included.
The alternating layout of recommended products and vibrant color scheme give it a quirky and festive vibe.
Image via Really Good Emails
3. Road Scholar
Subject line: Ready for Some 4th of July Fun? Try Our Holiday Quiz Now!
The 4th of July presents a great opportunity to reach out to your customers — especially the inactive ones — and try to engage them. The email by Road Scholar is a perfect example — it created an interactive quiz that tests readers’ knowledge of American history. That’s a straight way to getting higher click rates. The email also incorporates the blue-red color scheme that works well with the Independence Day theme.
Image via Really Good Emails
4. Casper
Subject line: Celebrate Independence Day with Exclusive Discounts!
Contrary to the traditional and bold red, white, and blue colors, Casper takes a different approach by maintaining its brand colors while emphasizing content and design.
Take note of the prominently placed CTA at the beginning of the email, designed to increase click rates. The exciting discounts of 20% off everything and 25% on exclusive products are also great incentives to get your audience to make the purchase.
Image via Really Good Emails
Looking for more email subject line ideas?
We hope this list of 4th of July subject lines and email examples got you inspired. With it, you’ll be pretty much set for your next few years’ worth of Independence Day campaigns!
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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