Sell more with better email & SMS

Get ecommerce-focused email & SMS marketing that makes it easier to grow your brand, get sales & build better relationships.

Start free

Drive sales on autopilot with ecommerce-focused features

See Features

11 best Shopify abandoned cart apps to win back sales

did you know
Omnisend customers automate 32% of their email conversions. Are you maximizing sales?
automate my sales
Reading Time: 12 minutes

Do you have an abandoned cart problem?

If so, don’t panic—this is a pretty common issue for Shopify store owners. In fact, according to a Statista report, the average online shopping cart abandonment rate is a massive 79.8%. You’re in good company! 

A good Shopify abandoned cart app can win back a healthy percentage of this lost revenue. To help, we’ve put together a fresh list of the very best Shopify abandoned cart apps, based on both user reviews and their overall effectiveness.

Recover more Shopify carts with Omnisend’s powerful abandoned cart automations
Start free

Why customers abandon their cart on Shopify

Every Shopify store is different. With that said, these five issues that result in abandoned carts are relatively common among Shopify merchants:

1. Unforeseen extra costs

Customers often abandon Shopify shopping carts when they’re going through the payment process because they may be shocked by the hidden costs that appear seemingly out of nowhere. These tend to include additional taxes and high shipping costs.

To avoid this problem, your Shopify store should list any extra payments upfront or offer free shipping in your abandoned cart emails.

2. Mandatory account registration

Providing an easy and painless customer experience should be a priority for any Shopify merchant. However, a common mistake is making account registration a mandatory step before proceeding with the next step. This can result in shoppers simply abandoning their cart and not coming back again to buy the product.

To avoid this mistake, make account registration optional.

3. Slow live chat support

Customers don’t have all day to wait for a response from a support team to solve an issue or question related to the product they’re about to buy. If live chat support is too slow, people are likely to abandon Shopify carts and go shopping elsewhere.

Chatbots can help you alleviate this problem by chatting with the customers until there’s a need to talk to a real person from the support team.

Example of a chatbot sending personalized replies
Source: Hubspot

4. Concerns about payment security

Customers will only buy your products or services if they’re 100% percent sure that your Shopify store is secure. Issues like flawed designs, outdated layouts, missing images, and expired SSL certificates will make visitors abandon their Shopify carts immediately.

To avoid this, make sure to build trust on the checkout page and throughout your online store by maintaining adequate security, building strong branding, and adding social proof.

5. Complicated checkout process

Your potential customers will abandon the checkout process if it’s too complex or time-consuming. To increase your chances for abandoned cart recovery, make your Shopify checkout process as smooth as possible.

Want to see how Shopify stacks up against other ecommerce platforms?

Check out our guide for the 5 Shopify alternatives to consider in 2022, as well as our in-depth comparison of Wix vs Shopify.

How to recover abandoned carts on Shopify?

It’s simple: you choose the right Shopify abandoned cart app for your business and use it effectively. Usually, this means sending a series of carefully-timed messages over multiple channels, reminding the customer of their missed purchase. 

Messages can include things like a photo of the abandoned item, an easy link back to the product page, an SMS reminder, an incentive such as a discount or free shipping, and similar product recommendations:

Popular channels for abandoned cart recovery on Shopify include:

  • Email: Sending an abandoned cart recovery email is the most common and cost-effective method, converting an impressive 34% of lost orders
  • SMS: These widely-read messages can add a sense of urgency to your abandoned cart series with time-sensitive deals
  • Exit-intent popups: Catch users as they are preparing to navigate away from your store and give them a second chance to complete the purchase
  • Website chatbots: These handy helpers guide users through the shopping experience and can leave subtle reminders about an unfinished purchase
  • Push notifications: Increasingly popular push notifications give reminders directly on-screen, regardless of which website the user is browsing. 

It’s always a good idea to use a combination of these channels in your abandoned cart workflows. Let’s check out the best Shopify abandoned cart apps that allow you to do this.  

Best Shopify abandoned cart apps

1. Omnisend

Omnisend app for Shopify

Omnisend is the most complete marketing automation app for Shopify. Designed specifically for ecommerce retailers, it naturally includes powerful abandoned cart recovery features. You can easily combine email, SMS, and more for a truly omnichannel Shopify abandoned cart strategy.

Features:

  • Advanced segmentation: Break your audience down into smaller, more specific categories for more personalized and relevant abandoned cart messages
  • Pre-built automations: Save time with effective pre-built abandoned cart workflows created specifically for ecommerce and backed by data
  • Drag-and-drop builder: If you want to customize your Shopify abandoned cart recovery emails, you can do so with easy drag-and-drop functionality 
  • SMS and push integration: Seamlessly add SMS and push notifications into your abandoned cart workflows for urgency and time-sensitive deals
  • Powerful analytics: Discover exactly what’s working and what needs a few tweaks with in-depth analytics and actionable insights  

Why choose Omnisend?

With its focus on easy-to-use automation, Omnisend makes good on its promise of increasing your sales, not your workload. Workflows are quick to set up and run seamlessly in the background, driving sales on autopilot and drastically reducing your Shopify abandoned cart rate.  

See just how easy it is to create your automated abandoned cart recovery workflow in Omnisend:

cart abandonment automation workflows using Omnisend

Another useful feature of Omnisend is the ability to track visitors with cookies, so you can send abandoned cart messages to visitors who aren’t yet subscribed to your list. And the best part? All features are accessible on their free plan, so you can get started right away. 

Explore new ways to grow your Shopify store by connecting it to Omnisend. Start free today and access all features immediately.

2. Tidio 

Tidio abandoned cart app

Tidio prevents cart abandonment at its source by reaching out to shoppers while they’re still shopping. Using smart exit-intent technology, this Shopify abandoned cart app displays automatic reminders via chatbots. You can also “catch” customers in real-time with live chat.

Features:

  • Pre-built cart abandonment chatbots: For quick set up and start
  • Drag-and-drop editor: To easily customize chatbots without coding skills
  • Multiple languages: Provide an international outreach

Why choose Tidio?

Tidio’s cart recovery chatbots appear instantly after cart abandonment and can appear on multiple pages of your website. You also have the option to chat with shoppers in real-time via live chat and offer them special deals to complete their purchases. 

And it’s not just chatbots and live chat—Tidio offers cart abandonment emails too. The Free version offers Chatbot conversations with up to 100 visitors per month, with more features and chatbots starting at $15/month. 

Live chat is also a powerful weapon for sales. Here’s how to optimize conversions with live chat.

3. Picreel

Picreel is a simple yet powerful popup software that helps you reduce cart abandonment by nudging leaving visitors at the right time and pulling them back to your website. The tool’s advanced exit-intent technology tracks visitors’ click behavior and targets them with attractive offers such as free shipping, discounts, and promotions. When shoppers are pampered with these benefits, they are more likely to come back and complete the checkout process. 

Features: 

  • Pre-designed templates – 100+ templates to create a variety of popups
  • Advanced trigger controls – Target popups to the right visitors at the right time based on their website activities. 
  • A/B testing – Test and compare popups based on their color, text, fonts, and CTAs. 
  • In-depth reports – Boost campaign performance by tracking total visits, impressions, and conversions. 
  • 700+ integrations – Integrate Picreel with the top CRM, CMS, email marketing, and many other tools. 

Why Choose Picreel? 

Picreel’s easy-to-use nature is good for companies looking for a fuss-free solution to their cart abandonment woes. Exit intent pops incentivize visitors with lucrative offers that work wonderfully in convincing them to return back to their carts. 

Another interesting aspect of Picreel popups is that they can be used to capture the contact details of visitors. This data is automatically pushed to your CRM where leads can be further nurtured and converted. 

Picreel’s trial period of 30 days offers free access to its premium features, so you can explore guilt-free. To continue using its stellar features, you can subscribe to its paid plans that start from as low as $14/month.

More businesses are using SMS messages for marketing. In Q2 2020 alone, there was a 239% lift in SMS sent over the same period in 2019. 

Get started with SMS marketing: 

4. Carti

Carti app for Shopify

Carti allows you to run multichannel abandoned cart campaigns via email, SMS and push notifications. It also offers other growth tools such as browse abandonment to further increase your revenue and distribution lists for more personalized messaging. 

Features:

  • Multiple channels: You can currently reach out via email, SMS, and push notifications, with other channels such as WhatsApp and Telegram coming soon
  • Feature-packed Free version: The free version gives access to all features. Prices depend on the revenue generated by the app
  • Browse abandonment: Reach out to shoppers who didn’t place a product in their carts yet, but browsed certain pages and products

Why choose this Shopify app for abandoned checkout?

Carti offers a range of growth-focused automations, including browse abandonment, order confirmation, fulfillment updates, and more. However, its cart abandonment recovery feature is the main focus and its most effective feature. 

It allows you to create a multichannel cart recovery strategy for reaching out to visitors in the places that they prefer. Not only will you take them back directly to the checkout, but you can offer automatically generated discounts & coupons as incentives to finish their purchase. 

5. PushOwl 

PushOwl app for reducing cart abandonment

PushOwl specializes in highly-visible push notifications sent directly to mobile or desktop. These are great for quick cart abandonment reminders as they’re instant and don’t require the user to open anything. Retailers use PushOwl mainly for its effective cart recovery feature. 

Features:

  • Segmentation: Send more personalized messages to visitors based on their location, gender, purchase history, and on-site behaviors
  • Cart Reminder Sequence: A pre-built, easily customizable automated workflow sends a series of 3 different messages designed to elicit urgency and bring customers back to the checkout  
  • Dynamic Hero Images: A hero image of the abandoned product is dynamically generated and displayed on the push notification, helping customers to remember what they missed

Why choose this Shopify app for abandoned checkout?

With its focus on maximum visibility, PushOwl is ideal for short, sharp cart abandonment messages that are easy to consume. Push notifications are particularly effective for mobile users, so retailers with a high percentage of mobile shoppers can expect great results. 

Analytics is also a strong point of PushOwl. You’ll get actionable insights on every cart recovered, the total revenue generated, and how different abandoned cart messages are performing. The Business Plan offering cart recovery features starts at $19/month. 

6. Care Cart 

Care Cart app for Shopify

Care Cart is a simple and effective cart recovery app that retargets users via automated email marketing and push notifications. It also offers the possibility to include incentives such as discount codes with an interactive and engaging “ Spin the Wheel” feature.    

Features:

  • Easy-to-use automation: Care Cart’s pre-built Abandonment Protector feature is quick to set up and automates a series of abandoned cart recovery emails for order recovery 
  • Mixed retargeting strategy: Combine email campaigns, push notifications, and cart reminders for maximum visibility
  • Interactive discount form: Increase engagement and offer tempting incentives with a fun Spin the Wheel game

Why choose this Shopify app for abandoned checkout?

The introduction of a gamified element helps Care Cart to stand out from the crowd. Gamification is an effective and increasingly popular strategy in ecommerce, with Omnisend reporting that its interactive Wheel of Fortune outperforms other subscription forms by three times.

With a $12/month Pro Package offering up to 300,000 monthly emails, Care Cart is a cost-effective option for businesses of all sizes. 

7. Persistent Cart 

Persistent Cart app for Shopify

Persistent Cart syncs shopping carts to customer accounts to keep them active and accessible over multiple devices. This prevents shoppers from losing the items that they’ve saved in their carts for later purchase while increasing your sales

Features:

  • Automatically sync carts to account: Never lose sales again due to items not appearing in carts on other devices
  • Quick and easy installation: One-click installation for immediate use
  • Pop-up alerts: Shows items in a customers cart when they log into new devices

Why choose this Shopify app for abandoned checkout?

Shoppers often use their carts as a ‘save for later’ place and regularly change devices throughout the day. Persistent cart keeps items synced and easily accessible, preventing lost sales and the need for customers to search for products again. 

At just $3.99/month, this simple app runs in the background and provides the kind of intuitive experience that customers expect. Retailers find that it usually pays for itself in 1-2 days, making it a no-brainer for busy stores

8. Keep Cart by Marsello 

Keep Cart by Marsello 

Similar to Persistent Cart above, Keep Cart by Marsello works to keep your shopping carts synced over multiple devices. Having saved items accessible at all times is convenient for the customer and reduces your abandoned cart rates. 

Features:

  • Set and forget installation: Simply install and Keep Cart works automatically in the background
  • Merge carts: Customers can merge carts from their previous sessions to have all of their items in one place
  • Seamless experience: Items are always available in carts across all devices

Why choose this Shopify app for abandoned checkout?

Keep Cart by Marsello is a free app that works seamlessly in the background to keep customer carts synced. While this might seem to be a basic feature, you’ll quickly find that you’re losing sales without it. Inconvenienced customers will quickly leave your store for a better experience.

Some users have reported errors in syncing, with orders being doubled in the cart and causing confusion for customers. However, it’s definitely worth trying this free app and upgrading to a paid version such as Persistent Cart if problems arise. 

9. WhatsApp Abandoned Cart & Chat 

WhatsApp Abandoned Cart & Chat 

WhatsApp is the most-used mobile messenger app, with over 2 billion active users worldwide. WhatsApp Abandoned Cart & Chat allows you to send unlimited cart recovery messages over this massively popular channel and close more sales.  

Features:

  • Automated recovery: Send automated messages to WhatsApp contact when they abandon their carts
  • Manual recovery: Reach out personally over WhatsApp with special deals and incentives to complete the purchase
  • Smart SMS fallback: If a customer can’t be reached via WhatsApp an SMS is automatically sent to their mobile number instead

Why choose this Shopify app for cart abandonment?

Customers love being contacted on the channels that they are most comfortable on. For many people, WhatsApp will be their preferred channel. With WhatsApp Abandoned Cart & Chat you can send cart recovery messages directly to their phones, increasing your chances of conversion.

The Free version offers basic features and up to 100 manual cart abandonment recovery messages. For automated messages, you’ll need a paid version with plans starting at $9.99 a month and $0.02 per automated message.

10. Adoric

Adoric Shopify app

Adoric allows you to run on-site Conversion Rate Optimization web-messages. With the help of their automated wizard, you don’t need to design or code anything.

Two campaigns you can choose are the Cart Abandonment and the Cart Recovery Campaigns, which will help to save uncompleted purchases, and save abandoned carts.

Features:

  • Multiple devices: Create a sharp look and feel for Mobile, desktops, and tablets with one click.
  • No coding is needed: Adoric pulls the information from the cart and Adoric recognizes the relevant audience.
  • Get assisted revenue report: You have a dashboard reporting how much money Adoric assisted you to earn from abandoned cart campaigns.

Why choose the Adoric app for abandoned popups?

With more than 55% of your abandoned carts coming from users not on your email list, Adoric is giving you a smart and easy-to-implement solution to save these carts.

With no coding needed, a list of prepared ready-to-publish designed templates ready, and a dashboard with assisted revenue from carts, Adoric becomes a wise choice for your store.

11. Facebook Messenger Cart Recovery 

Facebook Messenger Cart Recovery 

Facebook Messenger is another incredibly popular communication channel that customers feel comfortable using. Facebook Messenger Cart Recovery does exactly as the name suggests—allowing you to reach out via Messenger to recover abandoned carts. 

Features:

  • Abandoned cart campaigns: Reconvert customers who abandoned carts by sending timely and proactive messages via Facebook chat
  • Visual pop-up: Show attractive pop-ups along with discount codes to seal the deal
  • List subscriber: Easily add subscribers to your Messenger campaigns with an intuitive list subscriber feature

Why choose this app for Shopify cart abandonment?

Facebook Messenger Cart Recovery is your go-to app for recovering carts via the popular and personal Facebook Messenger channel. You also get a bonus in the form of Live Chat features that allow instant connection with visitors to your store.

There is a Free version of the app, but it doesn’t support cart recovery. For that, you’ll need the Premium plan that costs $9.99/month. For brands with a younger audience who use Facebook Messenger frequently, this is definitely a worthy investment.

More shoppers are using Messenger to contact brands. Learn why you need to add this support channel to your strategy: How to give best-in-class omnichannel customer support

Best Shopify abandoned cart apps: Summary 

The right Shopify abandoned cart app for your business depends on your particular needs. Which channel does your target audience prefer?

Email allows the most flexibility in terms of content—you can include photos, incentives, recommendations, and so on. However, emails are not always read. Supplement them with timely channels like SMS, push notifications, WhatsApp messages, and more. 

We hope you found our list useful! Choosing your Shopify cart recovery app is just the first step—building your perfect abandoned cart strategy comes next. Good luck!

Get started with Omnisend today & drive sales on autopilot with pre-built automation workflows
Start Free Today
Bernard Meyer
Article by
Bernard Meyer

Bernard is the Director of Content at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.


related features
These are the Omnisend features that can help you get the results mentioned in the article.