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Did you know that the best SMS app for Shopify can help you build a list of customer phone numbers, create SMS marketing campaigns, and automate transactional messages?
The right app can help you boost customer engagement, drive sales, and improve brand loyalty with targeted messaging and automations. Plus, omnichannel apps like Omnisend let you combine SMS with email marketing to cover every angle.
Join us below to discover the 10 best Shopify SMS apps in 2025.
Build your SMS list, create campaigns, and send automated messages with Omnisend
Omnisend is an all-in-one ecommerce marketing platform with email and Shopify SMS campaigns at its core. With Omnisend added to your store, you can collect phone numbers from your visitors, nurture leads with SMS campaigns, and boost your sales.
This omnichannel Shopify SMS app helps you to cover your entire marketing funnel from email marketing to SMS. And unlike some other platforms, Omnisend doesn’t offer SMS as a separate plan to email — it’s all right there for you to use however you want.
Most importantly, Omnisend fully integrates with Shopify stores — it offers pre-built automation workflows and is very intuitive to use. For example, you can send a welcome SMS to new subscribers, abandoned cart reminders, order confirmations, shipping updates, and more.
Omnisend makes it a breeze to synchronize contacts with the Shopify platform, and setting up your SMS campaigns is simple, even if you’ve never done it before.
Features
Integration of SMS marketing into email campaigns
Pre-built SMS automation workflows (birthday, order and shipping confirmation, cart abandonment)
Special, one-off SMS campaigns (new items or flash sales)
Supports all country codes for sending SMS, allowing global reach
SMS list-building tools, such as popups, signup boxes, landing pages, and Wheel of Fortune
TCPA compliance where your subscribers can easily unsubscribe by replying STOP or via integrated unsubscribe links
Two-way SMS messaging to engage your subscribers and boost retention rates
It is one of the best omnichannel marketing solutions for ecommerce businesses.
Pricing
Free: $0/month
Standard: $16/month
Pro: $59/month
Learn how to generate excellent sales from SMS campaigns in this video by Omnisend with the top five Shopify SMS apps that can transform your business:
“Designed to simplify email and SMS marketing, Omnisend gives us a professional and attractive look without mucheffort. It allows us to create personalized marketing campaigns that can be triggered based on customer behavior, such as browsing history or past purchases.”
Another great Shopify SMS marketing app, Postscript is known for its ease of use and outstanding features. Its main advantage is segmentation — Shopify store owners can easily segment customers based on their purchases.
Postscript allows for precise audience segmentation based on various criteria, such as purchase history, location, or specific product interests. This enables tailored messaging and ensures that customers receive relevant offers and updates.
Great for small and medium-sized businesses, Postscript offers Shopify SMS and MMS marketing and lets you quickly build a TCPA-compliant subscriber list. You can use popups, email opt-ins, links, and landing pages.
Postscript also enables you to automate text marketing and run personalized SMS campaigns for welcome series, abandoned carts, back-in-stock, and more. You can set up SMS sequences triggered by specific events or customer actions.
For example, you can create automated messages to welcome new subscribers, send order confirmations, or follow up on abandoned carts.
Postscript integrates seamlessly with Shopify’s cart abandonment functionality, allowing you to send SMS reminders to cart abandoners. This helps to recover potentially lost sales and increase conversion rates.
However, Postscript has been created specifically for the Shopify system, so if you used a Shopify alternative like WooCommerce or BigCommerce to build your store, you’d have to look elsewhere.
“We used Postscript to build our SMS program from just starting out and sending our 1st text message, to being our biggest channel for our lifetime value practice. Their customer service is incredible, and they have always been willing to work with us if anything popped up.”
Whether you’re a beginner or a pro at SMS text marketing, Attentive is a great choice. Its powerful features help ecommerce brands on Shopify scale their SMS campaigns and exceed performance goals.
Attentive makes creating SMS marketing campaigns easy. You can also design and customize your messages, schedule your messages, and segment audiences based on various factors, such as demographics, purchase history, and more.
Attentive provides tools for building and managing subscriber lists. It allows businesses to capture new subscribers through opt-in forms on their websites or at physical locations.
Attentive also facilitates two-way communication between businesses and customers. It allows customers to reply to SMS messages, driving engagement and building stronger relationships.
By syncing customer data between Shopify and Attentive, you can ensure targeted and personalized messaging, generating higher conversion rates.
Features
Conversational AI for two-way conversations with subscribers through SMS
Smart Lists to create dynamic lists based on customer behavior or interests
Geo-targeting feature to send messages based on subscriber location
A/B testing
In-depth analytics and reporting
Best used for
Abandoned cart recovery, promotions, and offers.
Pricing
To obtain pricing details, request a demo on the website for custom pricing.
“We love Attentive – we’ve now worked with them for 3 different countries. The set up and integration are really easy to navigate and the reps are friendly and knowledgeable.”
Yotpo lets you send marketing emails and text messages. You can create automated email sequences, send SMS campaigns, and build subscriber lists through your store checkout.
The platform charges based on messages sent rather than subscriber count, with 10,000 free emails monthly. You get analytics to track performance and tools to segment customers based on shopping behavior.
There’s also a two-way SMS feature for customer service (Premium plan), a drag-and-drop email editor with templates, and integration with other apps like Klaviyo.
Features
Automated flows for abandoned carts and signups
Pay-per-message pricing with 10,000 free emails
Two-way SMS chat for customer support
Customer targeting based on shopping behavior
Revenue and engagement tracking dashboard
Best used for
Recovering abandoned cart revenue and automating customer follow-ups to drive repeat purchases.
Pricing
Free: 10,000 emails, SMS at $0.0165/US message
Starter: $19/month, SMS at $0.0149/US message, includes A/B testing, analytics
Pro: $59/month, SMS at $0.0142/US message, includes $59 signup bonus, custom URL
Premium: $199/month, SMS at $0.0130/US message, includes dedicated manager, AI segments
Note: All plans charge only for sent messages, not contacts.
“I really enjoy using the app, but their support is even better. Once connected to PL (Princess), I was able to get my issue resolved quickly, and she was super polite! I am so appreciative of her help.”
Twilio Order Alert & Bulk SMS integrates your Shopify store with Twilio for comprehensive SMS communication. The app manages order notifications, verification, and marketing messages through direct Twilio integration.
You can automate SMS alerts for new orders, cancellations, fulfillment updates, and abandoned cart recovery. It includes OTP verification for orders and bulk SMS capabilities for marketing campaigns.
Each message type is customizable, letting you personalize customer communications across the entire shopping journey.
Features
Automated order status notifications
OTP verification for orders
Abandoned cart recovery messaging
Bulk SMS marketing tools
Custom message templates
Best used for
Managing order-related notifications and bulk SMS marketing campaigns through direct Twilio integration.
Pricing
30-day plan: $4.99
Annual plan: $24.99/year
“I love this app! It’s simple and intuitive, easy to set up, and allows me to integrate directly with my own Twilio account rather than buying a number from a 3rd party. Support is fast and efficient.”
Appikon Back in Stock helps manage your out-of-stock product notifications through email and SMS. The app creates customer waitlists for unavailable items and automatically sends alerts when products are restocked.
It includes customizable signup forms that work with all Shopify themes, analytics for tracking product demand, and integration with email platforms like Klaviyo and Mailchimp.
The setup process requires no coding and takes under two minutes, making it a fantastic app if you want a simple SMS out-of-stock solution.
Features
Automated restock notifications
Customer waitlist management
Theme-compatible signup forms
Product demand analytics
Email platform integrations
Best used for
Managing out-of-stock notifications, pre-orders, and building waitlists to recover potential lost sales.
Pricing
Free: 10 emails/month + SMS charges
Starter: $19.99/month, 300 emails, custom theme support
Premium: $49.99/month, 3,000 emails, advanced features
“Awesome app and even better customer service! App functions exactly as expected. They even helped me set up functionality on a custom theme and everything!”
Firepush combines web push notifications and SMS marketing to help recover abandoned carts and boost sales.
The app enables automated messaging sequences across both channels, with customizable triggers for cart abandonment, price drops, delivery updates, and promotions.
You can create targeted campaigns based on customer behavior, track revenue generation per campaign, and manage all customer communications from a single dashboard.
Key features
Web push notifications and SMS automation
Abandoned cart recovery sequences
Price drop and delivery alerts
Campaign performance tracking
Multi-channel campaign creation
Best used for
Retargeting customers through combined web push and SMS messaging.
Pricing
Free plan: 500 emails, 500 push notifications/month, up to 60 SMS ($1 credits)
Enterprise: Unlimited monthly emails and push notifications
“Made over $600 in profit my first month using it! I was a little skeptical, but it got a lot of my customers’ attention. I’m pleased. This will help you recover abandoned carts BIG TIME!”
AfterShip Marketing combines email and SMS marketing with advanced conversion tools, such as AI product recommendations, countdown timers, and promotional popups.
The platform includes automated email flows based on shopping behavior, customizable email and SMS templates, and interactive elements like spin-wheel popups.
A built-in CRM helps segment customers, while the no-code interface lets you manage campaigns, track performance, and run A/B tests from one dashboard.
Klaviyo is an all-in-one marketing platform that allows you to engage your customers through personalized text messages, email, and mobile push notifications.
The app’s content editor feature offers access to 100+ ready-to-use templates for SMS, emails, and automations.
Klaviyo’s personalized back-in-stock reminders ensure customers are notified the moment a desired product becomes available again.
You can streamline the signup process with mobile-specific features like tap-to-text discounts and click-to-text signup forms.
With its paid plans, you’ll have access to real-time data on revenue generated through automations, campaigns, and individual channels.
Additionally, Klaviyo’s A/B testing functionality lets you compare different versions of your campaigns to see which ones work best with your audience.
Features
350+ pre-built integrations
Automated SMS flows for various triggers
In-depth customer segmentation for targeted campaigns
Personalized SMS messages with customer data
Omnichannel marketing with email and SMS integration
Best used for
Targeted and one-off SMS campaigns.
Pricing
Klaviyo offers a free plan that gives you 150 SMS/MMS credits per month. The same goes for the Email plan, but you get the most with the Email and SMS plan. The prices of these plans are:
Free: $0/month
Email: $20/month
Email and SMS: $35/month
“I love that Klaviyo is so diverse. Even if you are new to the platform there are so many ways to use it that anyone could find this platform helpful.”
Avada is an omnichannel marketing platform that combines email, SMS, WhatsApp, and web push notifications.
The app offers automated cart abandonment and welcome series workflows via SMS, lead capture through customizable popups and spin-to-win forms, and newsletter campaign management.
It includes personalization features for audience segmentation and product recommendations, with pre-built templates for various marketing scenarios.
Features
SMS automation workflows
Lead capture popups and forms
Newsletter campaign tools
Customer segmentation
Google/Facebook ads integration
Best used for
Managed omnichannel marketing campaigns and automated customer communications through email, SMS, WhatsApp, and web push.
“I am still at the stage of onboarding, but I can say that everything is very straightforward and intuitive. For any questions that may arise, the support is always there and is super quick via chat option.”
Omnichannel marketing with multiple messaging channels
How to choose the right SMS app for your Shopify store
Follow these five steps to choose the right SMS app:
1. Budget and ROI
Consider total costs, including monthly fees, per-message rates, and potential returns. Premium platforms with higher conversion rates may justify their cost through better performance. Compare pricing tiers against your expected message volume and revenue goals.
2. Technical requirements
Match app complexity to your expertise. Consider your team’s ability to manage complex features versus needing straightforward solutions.
3. Growth potential
Start with basic plans from Postscript or Firepush to test SMS marketing. Choose platforms that scale with your business, offering upgraded features like advanced segmentation and automation as your subscriber base grows.
4. Integration capabilities
Evaluate how each app connects with your existing tools. Some have smoother workflows than others. Additionally, check that your chosen app has two-way integration for your contacts exchange with Shopify.
5. Team resources
Assess your management capacity. Some apps need dedicated oversight, while others operate more independently. Solo marketers should prioritize automation features and simplified campaign management tools.
Learn key stats and tips
SMS is easier to use and more cost-effective than ever. Discover the real impact behind SMS marketing and why you should incorporate this valuable channel.
Pricing transparency, including fees and message rates
Support documentation quality
Integration options with email platforms
Feature analysis compared pricing tiers against core functionalities like automation, templates, and segmentation. We looked at support response times through public reviews and observed how quickly each company addressed user concerns.
We paid special attention to hidden costs, comparing advertised rates against actual merchant experiences with billing and fees.
The final rankings prioritize apps that consistently deliver on promises, maintain transparent pricing, and show strong track records of merchant success. Recognizable brands made our list, but we also included newer platforms showing innovation in features or pricing models.
Summary
There are plenty of high-quality Shopify SMS marketing apps. Some are more suited for campaigns (Avada, Firepush), while others, like Omnisend, include advanced automations to cover every part of your customer journey.
Your choice depends on your priorities — budget, features, and sending requirements. Starting with a campaign-focused app lets you test SMS marketing, while full-featured platforms support complex automation when you’re ready to scale.
Join Omnisend to build powerful SMS automations that boost sales
Your store can send SMS messages through apps like Omnisend, Klaviyo, or Postscript. These apps integrate with Shopify for automated cart recovery, welcome messages, and order updates. Free plans are available to test features before upgrading.
How do you set up SMS marketing on Shopify?
Choose an app that matches your needs and follow the tutorials. For instance, Omnisend is easy to set up without technical expertise, and Appikon helps you set up out-of-stock messages in a few steps. Install through Shopify’s app store, use built-in templates, and set up website forms and popups to build your list.
How do I collect SMS at checkout?
The best Shopify SMS apps provide various collection tools, such as Omnisend’s forms and games, Klaviyo’s tap-to-text discounts, and Postscript’s checkout integration. Most offer basic collection features for free.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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