Shopify SMS marketing continues to redefine customer engagement strategies for online businesses in 2024. As ecommerce evolves, so does the importance of personalized communication with customers.
The market for Shopify apps is diverse, with several options available to suit different needs and budgets.
These apps help business owners send targeted messages and provide real-time order updates. Some offer robust SMS automation workflows, while others excel in personalization and targeted communication.
Choosing the right SMS marketing app can be a tough decision to make, given the many options available. To make this easier for you, this blog highlights the best SMS marketing app for Shopify to cater varying business needs.
Send personalized SMS campaigns using Omnisend omnichannel marketing solutions
To build our list of the best SMS apps for Shopify, we checked out the Shopify app store for the applications with high ratings and positive user reviews.
We also factored in ease of use, setup processes, and cost-effectiveness to have a diverse set of options for varying budgets and business sizes.
Here are 15 best Shopify SMS apps based on our research:
Omnisend is an all-in-one ecommerce marketing platform with email and Shopify SMS campaigns at its core. With Omnisend added to your store, you can collect phone numbers from your visitors, nurture leads with SMS campaigns, and boost your sales.
This omnichannel Shopify SMS app helps you to cover your entire marketing funnel. And unlike some other platforms, Omnisend doesn’t offer SMS as a separate plan to email — it’s all right there for you to use however you want.
Most importantly, Omnisend fully integrates with Shopify stores — it offers pre-built automation workflows and is very intuitive to use. For example, you can send a welcome SMS to new subscribers, abandoned cart reminders, order confirmations, shipping updates, and more.
Omnisend’s SMS solution can help you convert visitors into shoppers without diving into the tedious details.
Omnisend makes it a breeze to synchronize contacts with the Shopify platform, and setting up your SMS campaigns is simple even if you’ve never done it before. Advanced Omnisend workflows, personalization, and segmentation will enable you to send relevant and timely texts to your customers.
For example, you’ll be able to create segments for high-value customers, likely-to-churn customers, specific category shoppers, first-time or repeat customers, and many more types of audiences based on real data.
And, of course, Omnisend also offers all the usual SMS marketing features, such as targeting abandoned carts. It’s truly a one-stop shop for all your marketing needs.
Features
Integration of SMS marketing into email campaigns
Pre-built SMS automation workflows (birthday, order and shipping confirmation, cart abandonment)
Special, one-off SMS campaigns (new items or flash sales)
Supports all country codes for sending SMS, allowing global reach
SMS list-building tools, such as popups, signup boxes, landing pages, and Wheel of Fortune
TCPA compliance where your subscribers can easily unsubscribe by replying STOP or via integrated unsubscribe links
Two-way SMS messaging to engage your subscribers and boost retention rates
“Omnisend allows us to set up email and SMS automation to communicate with our users and they provide several built-in automations as well as the ability to create custom automation. Omnisend helps us stay in front of our users when it matters most and take full advantage of our email list.”
Use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
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Learn how to generate excellent sales from SMS campaigns in this video by Omnisend with the top five Shopify SMS apps that can transform your business:
Yotpo is another alternative that is best SMS marketing for Shopify, as it helps businesses to improve customer engagement and sales.
With features like subscriber signup tools, customer segmentation, and automated text flows, you can send personalized messages that drive engagement.
Yotpo also offers pre-built templates to jumpstart your campaigns and analytics to track your results, which is similar to the features some Yotpo alternatives offer.
Businesses can segment their audience based on different criteria, such as purchase history, interests, and demographics.
This allows you to create more targeted and personalized SMS campaigns to improve engagement and conversion rates.
Yotpo also allows businesses to personalize their SMS messages with product recommendations, making recipients more likely to purchase.
You can take advantage of AI-based recommendations to find out the optimal times to send your SMS messages, or use this for writing your messages.
Additionally, AI can suggest the audience segments and products to feature in your campaign to maximize impact.
Because it’s directly built into Shopify, it eliminates the need for complex setup or data migration. You can benefit from your existing customer data and workflows to create high-converting SMS campaigns.
Moreover, through its integration with help desks, you can have two-way SMS conversations with customers. This adds to the customer experience as they can receive timely responses to their inquiries.
Yotpo also provides detailed analytics on SMS campaigns for tracking campaign performance and making adjustments as needed.
Another great Shopify SMS marketing app, Postscript is known for its ease of use and outstanding features. Its main advantage is segmentation — Shopify store owners can easily segment customers based on their purchases.
Postscript allows for precise audience segmentation based on various criteria, such as purchase history, location, or specific product interests. This enables tailored messaging and ensures that customers receive relevant offers and updates.
Great for small and medium-sized businesses, Postscript offers Shopify SMS and MMS marketing and lets you quickly build a TCPA-compliant subscriber list. You can use popups, email opt-ins, links, and landing pages.
Postscript also enables you to automate text marketing and run personalized SMS campaigns for welcome series, abandoned carts, back-in-stock, etc. You can set up SMS sequences triggered by specific events or customer actions.
For example, you can create automated messages to welcome new subscribers, send order confirmations, or follow up on abandoned carts.
Postscript integrates seamlessly with Shopify’s cart abandonment functionality, allowing you to send SMS reminders to cart abandoners. This helps to recover potentially lost sales and increase conversion rates.
However, Postscript has been created specifically for the Shopify system, so if you used a Shopify alternative like WooCommerce or BigCommerce to build your store, you’d have to look elsewhere!
Txtcart stands out from some other Shopify SMS apps in this list because real humans power it. They text your subscribers in real-time and do it with personalized messages to help you recover abandoned carts. There’s an actual team of real people who text your customers manually!
While there might be a slight risk of having someone else speak for you, they claim that their agents are experienced and will ensure that their messages align with your brand. Their main goal is first to get to know your customers better to see what motivates them the most and then decide whether a discount or other incentive will help your visitors convert.
With Txtcart, you get Shopify SMS marketing features like audience segmentation and insights. You can segment your customers based on various criteria such as demographics, purchase history, or engagement level. This segmentation enables targeted and personalized SMS campaigns, increasing the relevance and effectiveness of customer messages.
To measure the effectiveness of your SMS campaigns, TxtCart offers analytics and reporting features. You can track key metrics such as open rates, click-through rates, conversion rates, and revenue generated, providing valuable insights into campaign performance and ROI.
Features
SMS notifications and two-way SMS for abandoned cart recovery
Focused on recovering abandoned carts with SMS, Automizely helps Shopify store owners encourage customers to complete their orders via instant text message. Their three-step process of setting up your abandoned cart notifications is pretty straightforward, so you can start in a few minutes.
The platform also offers you great tools to engage your customers. These include welcome SMS, win-back SMS, order status SMS, and more.
You can easily create automation flows based on triggers, such as customer behavior, shopping behavior, shipping events, etc. You may also set SMS triggers based on cart value, signup source, and status.
With the Automizely SMS marketing software, you can send SMS newsletters to keep your customers informed about various business events, such as promotions and product launches.
Just like you’d expect, the app is TCPA and GDPR-compliant, so you can be sure you’re not breaking any rules.
They also offer 24/7 live chat support.
It offers a free plan, but be aware that you won’t be able to run sophisticated SMS marketing campaigns with it — it’s built only for one-off SMS campaigns.
With its user-friendly interface and robust features, Recart is one of the best SMS marketing apps for Shopify.
Recart makes it easy to create and manage SMS campaigns. You can design visually appealing messages, personalize them with customer information, and schedule them for optimal delivery.
The platform offers advanced automation and segmentation capabilities, allowing you to send targeted messages that resonate with your audience. Also, Recart is TCPA and CTIA-compliant.
If you are looking for a powerful and easy-to-use SMS marketing platform for your Shopify store, Recart is definitely worth considering.
Features
Messenger marketing
Welcome messages and promotions
Abandoned cart recovery
Automated SMS workflows
Personalized SMS campaigns
Subscription and restore links
Detailed reporting
Custom popups and promotional campaigns
Best used for
Abandoned cart recovery, upselling and cross-selling
Pricing
Starter: $345/month for 3 months + $0.0120/SMS, $0.0332/MMS
Pro: $565/month for 3 months + $0.0106/SMS, $0.00308/MMS
Scale: $1,149/month for 3 months + $0.0085/SMS, $0.0285/MMS
Enterprise: Custom pricing, starting from $0.0045/SMS, $0.0190/MMS
Whether you’re a beginner or a pro at SMS text marketing, Attentive is a great choice. Its powerful features help ecommerce brands on Shopify scale their SMS campaigns and exceed performance goals.
Attentive makes creating SMS marketing campaigns easy. You can also design and customize your messages, schedule your messages, and segment audiences based on various factors, such as demographics, purchase history, and more.
Attentive provides tools for building and managing subscriber lists. It allows businesses to capture new subscribers through opt-in forms on their websites or at physical locations.
Attentive also facilitates two-way communication between businesses and customers. It allows customers to reply to SMS messages, driving engagement and building stronger relationships.
By syncing customer data between Shopify and Attentive, you can ensure targeted and personalized messaging, generating higher conversion rates.
Features
Conversational AI for two-way conversations with subscribers through SMS
Smart Lists to create dynamic lists based on customer behavior or interests
Geo-targeting feature to send messages based on subscriber location
A/B testing
In-depth analytics and reporting
Best used for
Abandoned cart recovery, promotions and offers
Pricing
To obtain pricing details, request a demo on the website for custom pricing.
Bloomreach offers an SMS marketing solution as part of its omnichannel marketing features.
This means SMS marketing is integrated with other channels like email and mobile app messaging, allowing for a seamless customer journey.
Bloomreach’s SMS solution focuses on personalization and automation. You can set up automated SMS campaigns triggered by specific customer actions such as an abandoned cart or browsing activity.
Since it integrates with Shopify, your customer information and website activity is synced with your SMS marketing efforts.
This lets you send targeted messages based on purchase history, abandoned carts, or browsing behavior. Bloomreach also offers signup units that include the required consent language for SMS subscriptions and tools to manage your subscriber list effectively.
Additionally, it has an AI-powered feature that analyzes customer data, suggests personalized content or product recommendations within SMS messages, and offers suggestions on the optimal time to send messages to customers.
By integrating with various SMS providers, the tool gives the flexibility to choose a service that best suits your needs and budget.
Features
SMS performance dashboard
Personalization
Segmentation
SMS campaign visual builder
Built-in TCPA list validation
Integration with 130+ built-in third-party services
Best used for
Omnichannel marketing campaigns
Pricing
Bloomreach’s pricing information isn’t publicly available on the website. However, you can fill out a form to request pricing.
YSMS is a simple Shopify text marketing app. It offers multiple filters to create different audiences for different SMS campaigns. You can liven up your texts with emojis, insert links, and add discount codes.
You’ll also find reports on your campaign performance so you can easily track your sales and see how many messages you’ve sent, how many clicks your links received, and how many people unsubscribed after specific campaigns.
Overall, YSMS is nothing too fancy — it’s a good app if you’re just starting with SMS marketing. However, keep an eye on the number of SMS campaigns you send because your app fee depends on it.
Features
SMS with links, emojis, and discounts
Detailed reports
Specific contact lists
Advanced filters for audience creation
Best used for
SMS campaigns only
Pricing
The app is free to install. You only pay for the SMS you send, with the cost depending on the recipients’ country.
SMSGo is one of the best SMS marketing apps for merchants looking for competitive prices. They claim to have the lowest cost per SMS alert, and they also have a free plan. Of course, you’ll still have to pay for SMS usage.
This text marketing app also focuses on abandoned cart recovery, just like most apps in this list (except Omnisend, where all your marketing channels are taken care of in one place).
You also get other perks such as 1:1 SMS marketing which allows you to close sales and get real-time customer feedback, and customers receive order status updates. To ensure you don’t bother them while they sleep, you can temporarily schedule DND zones to pause sending SMS notifications.
Klaviyo is an all-in-one marketing platform that allows you to engage your customers through personalized text messages, email, and mobile push notifications.
The app’s content editor feature offers access to 100+ ready-to-use templates for SMS, emails, and automations.
Image via Klaviyo
Klaviyo’s personalized back-in-stock reminders ensure customers are notified the moment a desired product becomes available again.
You can streamline the signup process with mobile-specific features like tap-to-text discounts and click-to-text signup forms.
With its paid plans, you’ll have access to real-time data on revenue generated through automations, campaigns, and individual channels.
Additionally, Klaviyo’s A/B testing functionality lets you compare different versions of your campaigns to see which ones work best with your audience.
Features
350+ pre-built integrations
Automated SMS flows for various triggers
In-depth customer segmentation for targeted campaigns
Personalized SMS messages with customer data
Omnichannel marketing with email and SMS integration
A/B testing for optimized campaign performance
Real-time reporting and analytics
Drag-and-drop message builder for easy campaign creation
SMS signup forms
Best used for
Targeted and one-off SMS campaigns
Pricing
Klaviyo offers a free plan that gives you 150 SMS/MMS credits per month. The same goes for the Email plan, but you get the most with the Email and SMS plan. The prices of these plans are:
SlickText is a Shopify SMS marketing app that enables merchants to engage their audience through SMS. It also allows you to build your subscriber list and automate SMS messages.
With SlickText, merchants can leverage text-to-join keywords, opt-in forms, website popups, QR codes, and email capture to quickly build their SMS subscriber base.
Additional features include unique promo codes for each subscriber and mobile coupons that can be redeemed in-store. SlickText also provides robust automation capabilities, allowing you to set up triggered text messages for abandoned carts, order confirmations, shipping updates, and more.
Moreover, the platform’s one-on-one texting feature allows you to have personalized conversations with subscribers. This fosters stronger relationships and encourages action.
MMS support allows the inclusion of eye-catching images in outgoing messages and a much higher character limit.
Features
Text-to-join signup with keyword options
Mobile-friendly opt-in forms
Customizable website popups
Click-to-join opt-in links
QR code generation for easy signups
Email capture integration
Two-way texting for personalized communication
MMS picture messaging for increased engagement
Unique promo code generation
Mobile coupon creation with analytics
Automated text messaging workflows
Best used for
Businesses that want to grow their audience through effective SMS marketing strategies
Emotive is a popular Shopify SMS app that enables two-way conversations to build stronger relationships with customers.
This app integrates with several popular business tools, eliminating the need for complex workarounds. Its native integration with Shopify ensures your SMS marketing efforts work in harmony with your existing customer information and marketing stack.
Additionally, Emotive integrates with Zapier to provide access to an even wider range of integrations for ultimate flexibility. Emotive’s intuitive flow builder allows you to easily build automated SMS flows that feel natural and engaging.
Emotive goes beyond just providing the technology. With the paid plans, you’ll have access to personalized support and strategic guidance from its team of experts.
You’ll receive guidance in creating targeted campaigns based on customer actions like adding products to wishlists, viewing specific content, or making repeat purchases. Additionally, features like the signup forms and customizable popups make it easy to grow your SMS subscriber base.
Features
Endless behavioral triggers
Flow builder with conversational SMS
600+ pre-built SMS templates
Zero-code native integrations
White-glove customer success
Compliant list building with signup forms
Personalized SMS broadcasts
Two-way conversational marketing
Customer segmentation for targeted campaigns
In-depth analytics and reporting to track performance
Best used for
Automated two-way SMS conversations
Pricing
Emotive offers a 30-day free trial. Meanwhile, its paid plans include:
SmartrMail is a powerful SMS marketing app designed specifically for ecommerce stores. It makes it easy for merchants to build and manage SMS subscriber lists directly from your Shopify store.
Since it integrates with your Shopify store, you can acquire phone numbers during checkout using eye-catching popups optimized for SMS signup.
SmartrMail takes the manual work out of SMS marketing with its robust automation features. You can create targeted SMS campaigns that trigger automatically based on specific customer actions.
This can include sending welcome messages, abandoned cart reminders, and exclusive offers.
You can also receive comprehensive sales reports to track the performance of your SMS marketing campaigns.
Features
100+ pre-built popup templates
AI-driven automation for SMS and email workflows
Popup builder with SMS signup optimization
Deep integration with Shopify store data
Customer segmentation for targeted messaging
Exclusive discount and offer promotion
Detailed sales reports
Automated SMS campaigns based on customer behavior
Best used for
Automated SMS marketing workflows
Pricing
SmartrMail offers a free plan for email marketing. The SMS plan is flexible based on the credits you want per month.
It starts from $2.5/month for 250 SMS credits and includes features like SMS analytics, segmentation, and automation. Here are the paid plans:
BayEngage is a comprehensive email and SMS marketing app for Shopify users by TargetBay. You can create and send automated SMS campaigns, segment your audience, and track the performance of your messages.
The intuitive dashboard provides real-time insights, allowing you to make data-driven decisions to optimize your SMS strategy. Additionally, it integrates with your Shopify store, so you can sync customer data and trigger automated messages based on specific actions or events.
The app also provides pre-built SMS templates that you can customize to suit your brand’s style and messaging needs.
Another feature is the built-in coupon that allows you to incorporate both static and dynamic coupon codes into your messages. You can also use merge tags to send highly personalized text messages to customers, incorporating their names, purchase history, or other relevant data.
Features
1-1 conversations
SMS keywords
Bulk messaging
Automated replies
Pre-built SMS ideas and templates
Personalized tags
AI-powered text generation
Coupon codes
Best used for
Personalized and automated SMS marketing campaigns
Pricing
BayEngage’s plan is based on email sends and SMS credits used per month.
$169/month for 100,000 email sends and $88/month for 10,000 SMS credits, billed at a total of $257/month
Best SMS marketing tools for Shopify: An overview
SMS marketing tool
Free plan
Paid plan starts from
Extra marketing features
Known for
Omnisend
✅
$16/month
– Web push notification – Popups and forms – Marketing automation
– Omnichannel marketing solution for ecommerce businesses – Robust automation – Gamification in signup forms – World-class customer support
Yotpo
❌
$0.0072/SMS, billed monthly
– Workflow builder – A/B testing – SMS capture list
– SMS marketing automation tools
PostScript
✅
$100/month
– Audience segmentation – Automation – Unique QR codes
–AI text generation –1: 1 Conversational SMS marketing –Dedicated toll-free SMS number
– Personalized automated SMS workflows
Learn key stats and tips
SMS is easier to use and more cost-effective than ever. Discover the real impact behind SMS marketing and why you should incorporate this valuable channel.
SMS marketing is a highly effective strategy to reach potential customers. That’s why it remains an integral part of any successful ecommerce strategy.
With so many Shopify SMS marketing apps to choose from, there’s a lot to consider, so we advise focusing on features that you’re looking for and how it fits into your budget.
Out of the 15 tools we discussed, Omnisend stands out for its robust features, user-friendly interface, and outstanding customer support. It can help you automate workflows, send targeted campaigns, or optimize your SMS marketing strategy. Omnisend provides you with the necessary resources to achieve your marketing goals.
Drive sales to your Shopify store with the ultimate SMS marketing solution
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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