How to add product reviews to Shopify: A detailed guide

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Store owners often believe adding reviews to their Shopify store is a complicated process. In reality, Shopify makes it easy to start collecting and showing customer reviews. By following a few simple steps and using the right app, you can leverage social proof to establish trust, increase conversions, and drive more sales.

This guide will walk you through all you need to know about adding product reviews on Shopify. It includes:

• Why you should add product reviews to your Shopify store
• How to add product reviews on your Shopify store
• How to set up product reviews using Omnisend
• Excellent examples of review sections on Shopify 
• FAQ

By the end, you’ll be ready to show valuable customer feedback. You’ll also be ready to use it to grow your ecommerce business. Let’s get started!

Why you should add product reviews to your Shopify store

Reviews serve several key roles for your online store, helping you stand out in a competitive ecommerce landscape:

• Improve the customer experience: Product reviews offer honest feedback from real customers. They can help buyers make informed decisions with insights about quality, fit, and overall satisfaction.
• Build trust and credibility: Reviews give customers trust in your brand and products. 90% of American customers say that reviews are the most important part of their purchase decision. They’re an important source of unbiased social proof, with user-generated content trusted 50% more than other media.
• Boost sales and conversions: More trust equals more sales. A 2022 study found that sites displaying reviews and ratings saw 38% higher conversion rates.
• Improve SEO: Reviews can improve your search engine rankings thanks to their textual content (relevant keywords). They also serve as consistent new content on your site.
• Gather valuable customer feedback: Reviews give you direct insight into how customers perceive your products. This is valuable as you can make informed improvements.

Here’s a review example from Kylie Cosmetics:

As you can see, the review includes both star rating and written feedback from a real customer. This is the type of social proof that can make a big impact on potential buyers.

How to add product reviews on your Shopify store

Now that you understand the importance of product reviews on Shopify, let’s walk through the process of actually adding them to your store. The easiest way is to use a dedicated Shopify reviews app.

Here’s a step-by-step guide how to add reviews on Shopify:

1. From your Shopify admin dashboard, click Apps and then visit the Shopify App Store
2. Search for Product reviews to browse the available apps
3. Choose an app that fits your needs (popular options include Yotpo, Judge.me, Omnisend, and Stamped.io)
4. Click Add app and follow the installation instructions
5. Configure your settings, like review form fields and display options
6. Customize the look and feel of the reviews to match your store design
7. Start collecting and showcasing customer reviews on your product pages

Once you’ve installed and configured your chosen reviews app, it will automatically start collecting and displaying customer feedback on your product pages. You can then monitor and use your reviews to improve your products and customer experience.

For more guidance on adding customer reviews to Shopify, refer to your specific app’s documentation or contact its support team.

How to set up product reviews using Omnisend

If you’re looking for an easy way to add a review section to your Shopify store and simplify your marketing efforts, you might want to try Omnisend. Omnisend is an email and SMS marketing platform designed for ecommerce. It includes product reviews, as well as email, text messages, push notifications, and more. It’s an all-in-one solution that makes it easy to manage your marketing efforts.

Here’s how to set up reviews on Shopify using Omnisend:

• Create a free Omnisend account and connect it to your Shopify store
• From your Omnisend dashboard, navigate to Store settings and then Reviews

• Customize your review form and display settings to match your brand
• Enable review request emails to ask customers for feedback post-purchase automatically
• Monitor and respond to reviews from your Omnisend dashboard
• Showcase your best reviews in marketing campaigns to build social proof
• Leverage Omnisend’s segmentation and automation features to personalize your customer interactions based on their behavior and preferences

In addition to simplifying the process of adding product reviews on Shopify, Omnisend offers several other benefits, including:

• Pre-built email and SMS automation for abandoned carts, welcome series, post-purchase follow-ups, and more
• Intuitive drag-and-drop email builder for creating beautiful campaigns without coding
• Advanced segmentation for targeting customers based on their behavior, preferences, and lifecycle stage
• Comprehensive reporting to track your marketing performance and optimize your strategies
• 24/7 customer support and a vast library of resources to help you succeed

Excellent examples of review sections on Shopify

Allbirds

Allbirds is an effective example of how to add customer reviews to Shopify. It includes a clean and simple review section at the bottom of each product page. It starts with an average rating to instill trust in the product and show what customers think of it overall.

That’s followed by a size barometer to indicate whether the product is typically smaller or larger than customers expected. This helps new customers decide whether to size up, down, or get their usual size.

The reviews have no frills, with black text on a white background, allowing visitors to see customer comments alongside their star ratings. They’re paired with information about sizing and their usual activities, providing a better understanding of how the product was used.

Gymshark

Gymshark’s product pages feature a handy review summary to give visitors an overview of customer reviews based on up to six key criteria. These can vary based on the product in question, such as “squat proof” for its leggings.

The heading mentions Gymshark’s community, reinforcing the idea of social proof. These are not just reviews left by strangers — they’re helpful insights from a like-minded community.

Clicking “SEE MORE REVIEWS” brings up a side panel with specific reviews, each featuring the customer’s name, when the review was made, a star rating, and their comments. They’re automatically sorted with the most recent first, but users can filter them by the star rating.

Brooklinen

With such a wide target audience, Brooklinen has a high number of reviews on many of its products. That’s great for social proof, with the heading showing just how many reviews each product has. The challenge is summarizing and sorting those reviews in a way that’s helpful to potential customers.

Brooklinen provides an overall rating (4.7 stars in this case) for customers who just want a quick overview. There’s also a star-rating breakdown to show how many customers chose each of the five options.

When it comes to sorting reviews, visitors can click on each of the star ratings to show reviews with that score. However, they can also select from a drop-down of sorting options, which include:

• Most recent
• With media
• Verified purchase
• Lowest rating
• Highest rating

Boll & Branch

Boll & Branch has gone for a more pared-back approach. At first glance, its review section displays the total number of reviews and an average rating with the most recent reviews available to read.

However, customers can also click the number of reviews at the top or “SEE MORE REVIEWS” at the bottom to browse the full range of product reviews. This reveals several pages of product reviews with options to sort by date, highest, and lowest, plus filters for each rating. 

On top of this, Boll & Branch features a trending topics filter, allowing users to filter reviews by what they actually discuss. Options for its sheets include fit, feel, quality, towels, and customer service — determined by popular phrases across all reviews.

Warby Parker

Warby Parker is another standout example of how to add reviews to Shopify. It combines many of the features we’ve discussed, including an overall rating, a breakdown by star rating, and different options for sorting and filtering.

As an eyewear brand, it has included a filter for prescription type. This allows users to see reviews specific to their requirements, such as reading glasses or progressive prescriptions.

As well as an overall star rating, each review has a score for quality, fit, and value. That enables a handy summary of these three criteria above the list of reviews, showing how each product scored in three key areas.

FAQ

Does Shopify have a review feature?

Shopify no longer has a native Product Reviews app, so you need to choose from third-party apps in the Shopify App Store.

How do I add reviews to Shopify 2024?

If you’re wondering how to add product reviews on Shopify, head to Apps from your admin dashboard, then go to the Shopify App Store. Search for reviews and choose a suitable app. You can then configure settings like form fields and display options.

How much is it to have Shopify reviews?

You can find Shopify review apps for free, though paid versions often have more features to customize how reviews are submitted and displayed.

How do I ask customers for reviews on Shopify?

SMS and email are both great ways to ask customers to leave reviews for your Shopify store or products.

Wrap up

Adding product reviews on Shopify is both easy and highly effective. Reviews help to build social proof, increase trust, and drive sales for your ecommerce store. By following the steps outlined in this guide, you can start collecting and showcasing customer feedback in no time.

Remember, the key to success with Shopify product reviews is to:

• Choose the best reviews app that fits your needs and integrates seamlessly with your store
• Actively encourage customers to leave reviews through post-purchase emails and other touchpoints
• Showcase your best reviews across your marketing channels to maximize their impact
• Regularly monitor and respond to feedback to show customers you value their input

If you’re ready to take your Shopify store to the next level with product reviews and powerful marketing automation, try Omnisend. Omnisend has flexible plans for every budget, offers top-rated customer support, and makes connecting with customers and growing your business easy.