The fashion industry is flourishing, and a massive portion of this growth is happening online. Shopify has emerged as a leading platform for clothing retailers, offering a seamless and powerful solution for creating and managing online stores.
If you’re looking to join the success, you may need some inspiration for:
What should you sell
How to design your store
The marketing strategies to use
In this article, we’ll highlight the top Shopify clothing store examples from which you can draw inspiration. It offers attractive website designs, compelling email marketing, and interesting stories behind the brands. These popular clothing stores have found just the right ingredients for ecommerce success.
Get started with email marketing automation to drive more sales from your Shopify clothing store
Naked & Famous Denim “sources the world’s best fabric and turns it into awesome jeans.” This popular Shopify apparel store is driven by the passion of its founder, Bahzad Trinos. Trinos refers to himself as a “giant denim nerd,” and this really comes across in the meticulous detail of his products.
The Shopify store itself is colorful and hip, displaying pop-culture-influenced collections with high-quality images. There’s a strong focus on customer education, with a fitting guide and raw denim tutorial just below the fold.
Trinos credits the move to Omnisend from Mailchimp for the success of his email marketing. With 19.75% of the store’s email marketing revenue coming from automation, effective automation workflows like welcome series and cart abandonment are vital.
Naked & Famous Denim’s Omnisend experience
By using Omnisend to power its email automation, Naked & Famous Denim got a 3190% jump in revenue per email from customer feedback messages.
Its chief denim Otaku, Bahzad Trinos, said this about Omnisend:
“They are experts in that realm, so why not take from that? They see the trial and error from all their consumers. They know what works, they know what doesn’t work, they know what might work for me.”
Black Halo is among the top Shopify clothing stores that sells tailored dresses, business, and evening wear. Featuring a store that clearly illustrates different Shopify collections with attractive photos and easily accessible CTAs, Black Halo also makes good use of Instagram.
The brand has a strong following on the visually-focused platform, and it uses this effectively through by promoting its “muses” — influencers who model its clothing.
Black Halo has experienced strong growth after implementing a user-friendly email automation platform — Omnisend. “From the time we started implementing automations, we saw an increase of $20K in that first month,” said Director of Ecommerce and Digital Marketing Caely Lybeck.
Currently, Black Halo is getting an impressive 36% of its email revenue from automation, despite it making up only 1.1% of total email sends.
SM Global is a K-Pop merchandise store for fans of the popular music genre from all over the world. This top Shopify store has attracted over 400,000 subscribers who get access to special deals, content, and loyalty programs.
SM Global’s success is driven by retention and building customer loyalty, something that it achieves with the effective segmentation of their subscribers. This allows them to send the right messages to the right customers at the right times.
Digital Marketing Director David Sung uses a data-driven approach to the store’s marketing, with a particular focus on A/B testing. “Once you have hundreds of thousands of customers in your database, even a 0.2 or 0.3 percent increase in any of your ecommerce metrics can drastically have an improvement on your revenue overall,” he said. “So I do believe that A/B testing is crucial.”
SM Global Shop uses Omnisend to automate its email campaigns. The automated emails account for 48% of its revenue — all while making up just 5% of all emails sent.
Kerrits designs and sells innovative performance clothing for women and children who ride horses. The brand has also recently created a line of riding-inspired everyday clothing for equestrian enthusiasts who wish to show their passion for horses wherever they go.
What began as a wholesale company, Kerrits quickly identified direct-to-consumer as a fashion ecommerce trend and began reaching out with email marketing. Its bright and user-friendly Shopify store now handles both of Kerrits’ brands, offering a seamless shopping experience to its customers.
According to Senior Director of Branding & Marketing Sara Florin, choosing the right Shopify app is crucial for Shopify clothing stores with multiple lines and brands. “One thing that I’ve loved about Omnisend that isn’t possible in Shopify is the ability to split the branding of their order confirmation and shipping confirmation based on the products purchased,” she said.
Roden Gray is a popular clothing store and a top Shopify fashion store example. It creates collections from leading menswear brands worldwide, resulting in a range of unique, high-quality clothing that’s always on trend.
Customers are presented with easily accessible collections and products worn by diverse models and with a focus on simplicity. The site also features interviews and editorials with influential men, with a particular focus on the skateboarding lifestyle.
While Shopify is clearly one of the best ecommerce platforms for online businesses, Roden Gray has built on its success by opening a physical store in Vancouver, too.
Goodfair is a thrifting-based store with a strong focus on sustainability. It was founded by Topper Luciani with the idea of promoting conscious consumerism, providing shoppers with an easy way to find stylish used clothing online at an affordable price.
As you would expect from a store with clear values and a strong social mission, its story is featured prominently on Goodfair’s Shopify store. Clothes are offered in bundles to cut down on shipping where possible, and the sourcing, prep, and delivery processes are clearly illustrated.
There’s also plenty of inspiration for second-hand outfits, as well as educational blogs covering various aspects of sustainability. If you’re looking for a Shopify success story that conveys a sense of social responsibility, Goodfair is a great place to start.
Love Luna is another Shopify fashion store example with a social and environmental impact. This Australian ecommerce company makes reusable sanitary products and clothing for women, thus promoting sustainability and reducing the need for more common throwaway products.
The store itself is colorful and vibrant, making it clear that Love Luna used demographic segmentation to define its target audience and designed the store according to their preferences. Models are diverse and inclusive, and make clever use of Instagram posts with real-life customer stories.
Various bundle deals come with free shipping to reduce the unnecessary shipping associated with regular small, individual orders and ensure the customer has enough product for their cycle.
The store’s About section is educational and clearly outlines the company’s core values, offering consumers the chance to make better choices in their personal care habits. Love Luna is an excellent Shopify store example that has found its niche and provides a solution to a real problem.
Shopify bundles can help you boost your average order value (AOV). Here are the tools you can use to give your store’s income a lift:
Sometimes, the most popular clothing stores aren’t necessarily the most expensive or luxurious. Zanerobe is all about high-quality comfort wear for men, with a focus on style and sustainable materials.
The store uses unobtrusive pop-ups with tempting incentives to sign up and make a purchase. With an easy-to-navigate homepage that features the latest collections, popular products, and the brand’s sustainability story, there are plenty of reasons to want to learn more.
An engaging editorial section provides fashion, music, and photography content highly relevant to the store’s target audience — professional young men in the 18-35 age range. If you’re looking for Shopify store examples that go beyond products to promote a certain lifestyle, look no further than Zanerobe.
Going sustainable can help your brand scale new heights. Learn how you can get it right:
Jaded London channels the edgy urban culture of London to provide on-trend clothing for both men and women. With a focus on freshness and affordability, the brand’s eye-catching designs are heavily featured on Instagram.
The brand has clearly identified its target audience’s presence on the visually-focused social media platform. It offers an Instagram shop where users can buy products they like directly through the app.
In addition to the general affordability theme, there is a “buy now pay later” scheme to encourage users to make spur-of-the-moment purchase decisions based on the products that immediately catch their eye.
Free delivery options are also available for orders over £80 in the UK and to the United States (over $150 USD), Canada (over $200 CAD), and Australia (over $200 AUD).
These convenient and money-saving features make Jaded London a good Shopify store example for businesses looking to boost sales quickly.
Fashion Nova is one of the most popular Shopify stores on the internet. With over 22 million followers on social media, this LA-based Shopify clothing giant offers something for everyone.
The store is incredibly rich in content, featuring the highest quality images and videos. Each collection and category is easily accessed with a single click on an image, with sections including an Instagram-linked “Shop the Look,” “Customer Favorites,” and an engaging blog aimed at its target audience.
This top clothing store is an inspiration for Shopify merchants with bigger budgets, creating a prime example of what to do with a large range of stock and products. Dropshippers can also take note — this is high volume ecommerce marketing done right.
Kith is a lifestyle brand that offers active stylish clothing for men, women, and children. It also has a “Kith Treats” menu, with a range of snacks available at physical stores in New York, Paris, Tokyo, and more.
Kith’s Shopify site is sleek and simple, dominated by images, and has discrete menus from which to choose. You just click on your category of choice and are taken to a range of different collections. There is also a content section featuring Lookbooks, reviews, interviews, and more.
Kith is a fashion company that predates ecommerce and a great Shopify store example of a brand that has successfully made the move online. With easy links and pickup opportunities from physical stores, customers are able to navigate seamlessly between online and offline shopping.
Adored Vintage is an online boutique specializing in vintage-inspired and modern romantic clothing for women. The store offers a carefully curated selection of dresses, tops, skirts, and accessories that embody a timeless, feminine style. It focuses on soft colors, delicate fabrics, and classic silhouettes.
The success of Adored Vintage can be attributed to its strong brand identity and targeted marketing approach. The emphasis on storytelling in itsmarketing campaigns has helped to build a strong emotional connection with its audience, encouraging customer loyalty and repeat purchases. By sticking with a cohesive visual style across its website and social media platforms, the store has developed a loyal following of customers who love its romantic and vintage-inspired aesthetic.
Adored Vintage’s Shopify store is a great example of how to create a seamless online shopping experience. The store’s clean, user-friendly design and detailed product descriptions help to minimize returns and enhance customer satisfaction.
Chubbies is a Shopify apparel brand specializing in men’s shorts, swimwear, and casual clothing. Chubbies has expanded its product line to include shorts, shirts, outerwear, and accessories, all centered around a fun, retro-inspired aesthetic.
Chubbies uses large product images, humor, and nostalgia in its marketing, often referencing 1980s and 1990s pop culture. This approach resonates strongly with its target demographic of millennial men. It uses its social media accounts extensively, particularly Instagram, to engage with customers and show its products in action.
Chubbies is a great Shopify example of identifying an underserved niche and creating a distinct brand identity for your store. Chubbies’ direct-to-consumer model, powered by Shopify’s ecommerce platform, allows it to maintain control over its brand experience and gather valuable customer data.
Asphalte is a menswear brand that focuses on creating high-quality, timeless wardrobe essentials. It operates on a made-to-order model, where it only produces items after customers have pre-ordered them, reducing waste and overproduction.
Its shop offers a curated selection of men’s clothing, including outerwear, knitwear, shirts, t-shirts, pants, and accessories. They use large product images with detailed product descriptions so every customer knows the quality, materials, and design of the item. Its aesthetic is clean and minimalist, with a focus on versatile pieces that can be mixed and matched easily.
Asphalte is an inspirational Shopify example of how to balance success with a large emphasis on sustainability. Its pre-order system allows them to gauge demand accurately and avoid excess inventory. The company has built a loyal customer base through transparent communication about its production process and commitment to ethical manufacturing.
Rothy’s is a San Francisco-based sustainable fashion brand renowned for its eco-friendly approach to footwear and accessories. Its Shopify store focuses on stylish and comfortable shoes, bags, and accessories made of recycled materials, particularly plastic bottles.
Rothy’s focuses on creating a seamless shopping experience for its customers. Its store focuses on using quality images while providing helpful information, like how to wash your Rothy’s, and a fit guide to help you select the right size. It also highlights influencer partnerships with its ‘Rothy’s In the Wild’ section that highlights Instagram photos of people wearing its products.
By transforming plastic waste into fashionable and durable products, Rothy’s has positioned itself as a leader in the eco-friendly fashion market. Rothy’s is an example of how you can combine eco-friendly products with stylish fashion to create a successful business. Its unique approach to sustainability resonates with environmentally conscious shoppers, driving strong sales and brand loyalty.
3 great apps for Shopify store owners
1. Omnisend
Category: Ecommerce marketing automation
Omnisend can be your go-to ecommerce marketing automation app for Shopify and a powerful alternative to Shopify Email. Featuring deep integration and easy sync, you start sending pre-built emails to your customers in just a few minutes.
While most platforms help automate a single channel like email, Omnisend helps you build multi-channel flows across emails and SMS. This, along with powerful segmentation features, enables you to grow your ecommerce sales.
Boost your average order value through cross-sells
Optimize your emails for maximum engagement through A/B testing
Understand your email and SMS performance through analytics and customer intelligence
Top Shopify clothing brands around the world, like Naked & Famous and SM Global, are choosing Omnisend for its effectiveness, ease of use, ability to manage multiple storefronts, and affordability.
Ready to grow your ecommerce sales with Omnisend? Use our automation tools to help you drive sales
ESC allows you to provide sizing and fit charts for your clothing products. Sizing and fit are not the same across different brands. With ESC, you can help reduce the number of customer returns due to sizing issues.
Other useful features include:
Text charts
Ability to add images to sizing guides
Multiple sizing charts per collection
Mobile responsive
If you’re looking for help turning your Shopify clothing store into a successful business with happy customers, ESC size charts & size guides is a great app to choose.
3. Smartzer
Category: Video platform
High-quality images are essential for your Shopify clothing store — that’s a given. However, they aren’t always enough. Enter Smartzer, an interactive video platform that makes your compelling video content clickable and shoppable.
With this app, you can create engaging videos that entertain your audience and showcase your products in their best light. Viewers are able to access various “hotspots” throughout your videos, which lead directly to product links. That way, they can add interesting items to their carts directly from videos.
Benefits of using Smartzer include:
Higher engagement and click-through rates
Live streaming videos
Engagement with customers in real-time with comments and likes
Quick setup and integration with Shopify
Take your customer experience to the next level with Smartzer’s intuitive video platform, and turn more one-off visits into conversions and sales.
Summary
Whether you’re inspired by the idea of building an eco-conscious fashion store or interested in a pre-order sales business, we hope that this variety of successful Shopify stores has helped to get your own creative ideas flowing. Continue to explore each of these stores and learn from their success. Look at its product offerings, shipping times, and exclusive deals. Do you love its personalized marketing? Emulate it. If you like its niche offerings, find an untapped niche for your store.
Once you’ve got your store ready for business, you then have to think about marketing strategies and tools to get your Shopify store in front of your target customers.
Shopify integrates with a variety of apps to help these marketing efforts. A great place to start is Omnisend’s all-in-one marketing automation platform. You can start sending email campaigns to boost sales and improve customer retention and brand recognition. You’ll have the marketing tools to become one of the most popular clothing stores around.
Get started with Omnisend today & drive sales on autopilot with pre-built automation workflows
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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