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We’ve researched Shopify clothing stores that generate millions in revenue share features that you can use in your fashion business regardless of size or budget.
These top performers have a clear brand identity and create high-quality shopping experiences that make buying decisions effortless for their customers.
Each element, from product photography to checkout flow, eliminates friction points that can drive customers away from you and into the hands of Amazon or another marketplace.
Studying how these fashion retailers position their products reveals practical tactics for improving conversion rates without the need for expensive consultants or technical knowledge.
Join us below to discover 20 of the best Shopify clothing stores to inspire your business and tips to make your store perform at its best.
Get started with Omnisend to grow your Shopify clothing brand with email marketing
List of 20 best Shopify clothes and fashion stores
The Shopify clothing stores we’ve picked showcase proven approaches to product presentation, customer engagement, and brand storytelling that you can adapt for your fashion business. Let’s jump straight in:
Fashion Nova partners with influencer Janet Guzman to target her two million Instagram followers in a co-created clothing collection.
The collaboration showcases Guzman modeling her designs alongside other influencers, creating authentic content that resonates with followers.
How this store drives sales and marketing success
Fashion Nova maintains a constant social media presence with content featuring products in context, rather than isolated catalog images that fail to inspire purchases.
It uses limited-time promotions with countdown timers to create urgency that drives immediate purchasing decisions rather than wish list additions.
Every product page upsells additional items to complete the outfit, which helps shoppers create the perfect look without endless scrolling.
Gymshark converts fitness followers into loyal community members with athlete partnerships that showcase real people using products in actual training environments.
The brand grew from a garage startup to a $1.3 billion business by creating performance wear that solves workout problems while maintaining aesthetic appeal.
How this store drives sales and marketing success
Gymshark builds training authority by recruiting top fitness influencers as athletes who showcase products during workouts — proving performance claims rather than asserting them.
Product pages match gear to training types with straightforward language. By helping lifters and runners identify what works for them immediately, this approach helps to remove purchase barriers.
Gymshark also runs popup training events and gym tours, which turn digital connections into physical communities and create brand loyalists who drive word-of-mouth growth.
3. Alo Yoga: Premium wellness and lifestyle branding
Alo Yoga turns activewear into lifestyle pieces with color palettes and designs that transition from workout to everyday wear.
Celebrity partnerships with figures like Jin from BTS create moments around product launches, attracting customers who value performance and status in their wellness wardrobes.
How this store drives sales and marketing success
Alo Yoga curates user content into shoppable galleries that show customers wearing products across settings and displays hundreds of verified customer reviews on product pages.
Product pages group items as complete looks rather than isolated pieces, which can lead to higher cart values while solving coordination challenges when building workout wardrobes.
Its detailed fabric guides and support-level indicators help customers make informed decisions about performance requirements for different workout types.
4. Allbirds: Sustainable footwear and apparel with a story
Allbirds distinguishes itself by using natural materials — wool, tree fiber, and sugar cane — and celebrity partnerships like Stanley Tucci’s “Cards On The Table” to make sustainable fashion culturally relevant beyond passing trends.
How this store drives sales and marketing success
Product pages break down natural material benefits by highlighting functions — tree fiber for breathability, wool for temperature control, and sugar cane for cushioning.
Each shoe links to care guides for extending product lifespan and building trust with customers who value sustainability and durability in their purchase decisions.
A carbon footprint calculator also quantifies environmental impact, turning abstract sustainability claims into metrics that justify premium pricing to conscious consumers.
5. Everlane: Radical transparency and ethical fashion
Everlane publishes factory costs, materials, labor, and transport fees directly on product pages, showing customers what they pay for rather than hiding behind retail markups.
Its “Everworld Stories” section connects products to sustainability initiatives like organic cotton farming and water reduction, which is appealing for shoppers who are environmentally conscious.
How this store drives sales and marketing success
Product descriptions focus on practical benefits that match body types, such as barrel leg designs for thicker thighs, rather than vague promises about looking good.
Its cost breakdown charts build trust by revealing expenses that most brands conceal, and this transparency can cultivate customer loyalty.
Additionally, categorizing its best-selling products as “Cult Favorites” creates social proof without requiring testimonials.
6. Aimé Leon Dore: Streetwear meets elevated lifestyle
Aimé Leon Dore fuses vintage New York with European tailoring to create Shopify clothing that bridges streetwear and traditional menswear without compromising either identity.
Its site has a minimalist design, little written content, and few categories, opting for an infinitely scrolling shop page instead. It relies on photography and its established brand to sell products.
How this store drives sales and marketing success
Product pages avoid filterable star ratings, instead favoring limited availability markers that create purchase urgency rather than social validation.
Its SONNY youth basketball initiative connects community projects to international tournaments, giving the brand cultural credibility.
Collaborations with established brands like New Balance and Yankees turn everyday sportswear into collectible drops that sell out within hours of release.
7. Outdoor Voices: Fun, vibrant activewear and community
Outdoor Voices builds products around versatility rather than sport-specific performance with designs like RecTrek Zip-Off Pants that transform from full-length to shorts.
Its “Doing Things” slogan positions exercise as an everyday activity rather than a competitive pursuit, making fitness approachable for non-athletes.
How this store drives sales and marketing success
Product pages display customer photos from Instagram under a #DoingThings hashtag, which show real people wearing items during hikes, coffee runs, and casual outings.
Its rewards program gives shoppers points, with clear indicators of potential earnings displayed directly on product detail pages.
The “You Might Also Like” section includes quick-add buttons that let shoppers add items to their cart without leaving the current product page.
Knix focuses on function-first underwear with solutions categorized by absorbency levels, from “Ultra” for heavy periods to “Essential” for everyday wear.
Product pages feature models of diverse body types with measurements and sizing information, showing how garments fit for everyone.
How this store drives sales and marketing success
Its Leakproof Quiz guides shoppers to the right products based on flow type rather than style preference, turning a technical purchase into a personalized shopping experience.
Period kits bundle complementary items at discounted rates, encouraging larger purchases while simplifying shopping decisions.
The product photography positions intimate products as normal rather than taboo, by showcasing women with confident expressions and relaxed poses in everyday settings.
JW PEI sells vegan handbags, shoes, and accessories organized into six main shopping categories: Shop All, New In, Bags, Shoes, Clothing, and Accessories.
Its product display elements highlight variety, showing each item with a name, color options, and clean product photography that changes to an alternate view when customers hover.
How this store drives sales and marketing success
A persistent discount banner with the code “NEW10” running across the top of every page encourages higher cart values. A floating email capture widget appears as a spin-to-win game that promises additional discounts.
Customers can chat with an assistant anytime. The floating live chat widget responds instantly to customer questions and can hand over conversations to a human.
All product pages have a “Get 15% Off! Buy any two items and get a discount!” offer and “You’d also like” product recommendations.
10. Frank And Oak: Sustainable style for the modern minimalist
Frank And Oak grew from Montreal roots, building a brand that connects conscientious manufacturing with wardrobe needs. It focuses on fabric innovation, turning materials like yak wool and Seawool into environmental responsibility statements.
How this store drives sales and marketing success
Transparency drives customer trust. Each product page breaks down material sourcing, highlighting ethical production and environmental impact with clear metrics.
The Frank’s Club rewards program turns purchases into points and provides discounts on bestsellers and seasonal items.
By converting sustainability into a tangible purchasing decision, the site makes responsible consumption a natural choice for the modern consumer.
11. Reigning Champ: Premium athletic wear with heritage
Reigning Champ emerged from Vancouver, building luxurious sportswear that connects performance with craftsmanship. It makes athletic wear a statement, creating pieces perfect for training and casual wear.
How this store drives sales and marketing success
Fabric innovation drives customer engagement. Solotex Mesh, Cordura, and cotton blends are selling points to communicate technical capability.
Its SP25 Lookbook turns shopping into storytelling, connecting customers to the brand’s design philosophy. Each piece is part of a larger narrative about movement and purpose.
The Vault collection preserves iconic pieces that are no longer being made but command a premium, giving customers one last chance to buy rare, discontinued gear.
12. Miss Lola: Shopify’s trendiest women’s clothing store
Miss Lola tracks fashion cycles with tightly curated collections that span shoes, clothing, and accessories, connecting shoppers to immediate trends. It matches product drops to seasonal moments, turning each purchase into a time-sensitive opportunity.
How this store drives sales and marketing success
Afterpay and Klarna create friction-free purchasing, with “REFRESH” discount codes turning browsing into impulse buying.
The $19.99 sale category appeals to budget-conscious shoppers with additional “X% OFF! PRICE AS MARKED” labels to hit the discounts home.
It has a live chat functionality similar to JW PEI, with instant answers, and you can sign up for shipping and order status updates through the widget.
13. Chubbies: Bold, comedic shorts and casual wear
Chubbies transforms men’s shorts from clothing into a lifestyle statement that celebrates leisure and spontaneity. Its site captures this with lifestyle imagery, using beach escapes and weekend adventures to inspire shoppers.
How this store drives sales and marketing success
Spring Break and seasonal campaigns create momentum, with 35% off triggers that turn browsing into buying. Limited collections like the Everywear line generate scarcity and urgency around each product drop.
Compelling strategic discounts and rewards programs convert one-time buyers into brand evangelists.
The categories have multiple filters for inseam, size, and lining. Customers can also shop these filters in dropdown menus. The result is a Shopify clothing store that makes it easy to find the perfect shorts at the right price.
14. Father Sons Clothing: Tailored menswear with a fitness twist
Father Sons is a muscle-fit luxury menswear brand selling clothing for men who train and want garments that showcase their physique. Its collections target fitness enthusiasts seeking premium performance wear that feels like a second skin.
How this store drives sales and marketing success
App-exclusive giveaways and 10% discount codes create entry points to turn browsers into customers. An option to pay in Klarna installments removes purchase friction, so shoppers can access premium menswear without upfront costs.
Product pages show complementary items, designed to nudge customers toward multi-product purchases and increase each transaction’s value.
There’s also a size guide with fitness models showcasing fit recommendations across different body types, which helps customers to find their perfect muscle-fit garment.
15. Jed North: Activewear and streetwear for athletes
Jed North’s performance wear doubles as lifestyle clothing for workout spaces and urban environments. Its product lines target athletes and casual gym-goers seeking function, style, and value in the mid-range market.
How this store drives sales and marketing success
Rewards programs unlock exclusive perks, with five points per dollar creating immediate purchase incentives. Additional incentives include “Free Shipping on US Orders Over $80 USD” and “Refer a Friend & Get $30.”
Guest account wish lists encourage engagement, and quick-add buttons streamline the shopping experience and reduce friction between discovery and purchase.
Customer reviews feature on most pages, with 17,101 verified testimonials averaging 4.9 stars to instill trust in the brand. Its product pages also have detailed review sections with media and a sticky “Add to cart” menu to make purchasing easy.
16. Minga London: Youthful, retro-inspired fashion
Minga London sells clothing for young people who don’t fit societal norms, making fashion a platform for cultural rebellion. Its collections feature models with tattoos, gothic styles, and designs that defy mainstream expectations.
How this store drives sales and marketing success
Minga London offers Klarna and Clearpay at checkout, which allows shoppers to spread the cost of trend-driven pieces.
The Mingazine content platform makes shopping a cultural experience, which connects product drops with broader youth narratives.
The cart page has a free shipping threshold bar that says “Only X AWAY FROM FREE shipping” and “Trending now” product recommendations to encourage larger purchases.
17. Grunt Style: Patriotic and military-inspired apparel
Grunt Style emerged from veteran roots, and it turns patriotism into wearable statements that honor service and celebrate American culture. Its collections speak to military and service personnel, first responders, and freedom enthusiasts.
How this store drives sales and marketing success
Club Grunt Style offers monthly t-shirt subscriptions with free expedited shipping, 10% discounts, and access to exclusive products.
Bundle and save options, combined with military and first responder discounts, create multiple entry points for customers.
A loyalty rewards program keeps customers returning with instant access to discounts and exclusive products. The Shirt Club page guides customers through registration, with Patriot, Size, Plan, and Review stages offering complete control.
18. Big Bud Press: Colorful, ethically made basics
Big Bud Press sells unisex clothing from Los Angeles, with collections that span tops, bottoms, jumpsuits, and accessories. Its site uses eye-catching photographs, bold colors, and ethical statements to appeal to its socially conscious audience.
How this store drives sales and marketing success
Restocks are events, with product launches promoted through strategic email marketing and community anticipation. Diverse model representation and detailed sizing information remove barriers between browsing and purchasing.
Transparent manufacturing processes also convert customers into brand advocates by turning each purchase into a statement of ethical consumption. For instance, all products display the manufacturing location (LA) and note their use of eco-friendly abrasives.
The site focuses on simplicity, with no social proof, discounts, or sticky menus — it shifts focus to the products and lets professional photography do all the selling.
19. Rachel Riley: Classic children’s fashion with royal recognition
Rachel Riley turns children’s clothing into heirloom pieces, and its collections connect generations with craftsmanship. Its designs emerge from London’s design heritage, featuring hand-embroidered details and prints crafted in-house.
How this store drives sales and marketing success
Rachel Riley uses rewards programs and referral incentives to create customer loyalty, with £15 off friend referrals driving organic growth. Seasonal edits and occasional wear collections turn shopping into curated experiences that capture milestone moments.
Its strategic discounts and payment options make luxury childrenswear accessible to wider audiences. Adding a product to the cart loads a “Complete The Perfect Outfit!” popup window with product recommendations to increase order value.
The store footer has a newsletter subscription form to build an email list, as well as payment logos to add a sense of familiarity and security to the shopping experience.
Rachel Riley used Omnisend to create automated email and SMS campaigns, personalize customer journeys, and expand marketing channels, driving a 77% revenue increase during Black Friday.
Götyu sells period underwear with multi-layer technology that replaces traditional disposable products. This product is very sensitive, so the site uses confident model images, educational content, and clear value propositions to drive sales.
How this store drives sales and marketing success
Low-cost discovery sets help new customers with any first-time purchase hesitancy, as they can sample multiple styles with minimal commitment.
Product pages reduce hesitancy even further with disclaimers such as “NEW CUSTOMERS CAN TRY GOTYU FOR 60 DAYS RISK FREE” and “30% DISCOUNT WITH CODE WINTER.”
Customers can select pre-made bundles for the best value and shop collections by absorbency level with filters for one tampon, two tampons, etc.
Educational menu items like “How Do Period Panties Work?” and technology explanations on most pages give customers the confidence to try the brand.
Common features among the best Shopify clothing stores
As we explore some of the best Shopify clothing store examples, several common features emerge that contribute to their success:
Minimalist, visually appealing designs: With clean layouts and plenty of white space, the products in these Shopify stores truly stand out. This kind of design makes shopping more enjoyable and fits in with what many people today look for — something simple and stylish.
Use of high-quality imagery and videos: Leading Shopify clothing stores use captivating visuals to showcase their products and embody their brand’s unique style. Images and visuals are essential to helping create an emotional bond with customers and getting them to imagine themselves in the outfits.
Emphasis on storytelling and brand values: Another key aspect of successful Shopify stores is their ability to harness the power of storytelling and effectively communicate their brand values in marketing efforts. By sharing their journey, mission, and what they stand for, these businesses connect with their audience on a deeper level.
User-friendly navigation: Imagine sleek menus and thoughtfully organized product categories, which create an enjoyable browsing experience. Customers can effortlessly explore without feeling overwhelmed, encouraging them to stay on fashion ecommerce sites for longer. Such seamless interaction not only enhances their shopping journey but also significantly boosts conversion rates.
Focus on mobile shopping experiences: With the rise of mobile shopping, successful Shopify stores are improving their mobile experiences. These online stores are designed for easy navigation and shopping on phones, catering to the growing number of shoppers who prefer to browse and buy on the go.
Email marketing integration: Successful Shopify clothing stores use email marketing to nurture customer relationships and drive sales. Omnisend provides ecommerce tools to grow your list, build campaigns, offer discounts, recover abandoned carts, and more. It’s the best Shopify app for increasing sales with email.
Excellent customer service features: Outstanding customer service is a hallmark of the best Shopify clothing stores. Whether it’s live chat support or easy return policies, these brands focus on making sure customers are happy. By offering a friendly and helpful shopping experience, they build trust with their customers and encourage repeat visits.
Fashion and apparel industry has 32.1% open rate and 4.15% click-to-conversion rate, making it one of the best performing industry verticals. Find out more in 2025 ecommerce marketing report.
Want to build a Shopify clothing store? Here’s what you need to do
Follow these steps to build a successful Shopify ecommerce clothing store:
1. Find your clothing niche
Launching your Shopify merch store into a sea of generic apparel guarantees invisibility. Research underserved fashion segments where your designs solve specific problems for particular customers.
The most profitable clothing stores focus on distinct audiences, like “sustainable activewear for tall women” rather than “women’s clothes.” For instance, Trump-branded merchandise generated nearly $140 million in revenue on Amazon from April to September 2024.
2. Choose the right supply model
Dropshipping means launching without inventory — list products on your store, and suppliers handle everything after a sale. The trade-off? Less control over quality and shipping times.
Manufacturing a unique line requires upfront investment but builds a brand identity that customers can’t find elsewhere. You control every aspect, from fabric selection to packaging, creating the potential for differentiation in a crowded market.
Many successful Shopify clothing stores begin with dropshipping to generate cash flow, then gradually shift to manufacturing their bestsellers as they identify what their audience truly craves. Your supply model can evolve as your business grows.
3. Install essential Shopify apps
Size chart generators give customers exact measurements to prevent return nightmares. Review apps build social proof that overcomes purchase hesitation.
Email marketing apps can build your list, welcome new subscribers, and handle email automations to recapture sales from distracted shoppers. Use bundle and subscription plugins to upsell and create recurring revenue.
Whether it’s Shopify dropshipping clothing stores or wholesalers, you’ll find the top Shopify clothing stores use professional photography.
You should follow their lead to showcase your product’s best features from all angles and help customers picture themselves wearing your pieces.
Add details about the fabric composition, fit characteristics, and care instructions to help your shoppers make confident purchasing decisions.
5. Refine your post-purchase experience
Send automated order confirmation emails to keep your customers in the loop, and ask them to create an account (if they haven’t already) to manage their orders. Consider adding SMS to your post-purchase workflows for delivery notifications.
Send personalized post-purchase discounts to encourage additional shopping sessions and set up automations to remind your customers about or promote consumable items.
Conclusion
The 20 Shopify clothing stores showcased here succeed with different approaches.
Fashion Nova builds connections through influencer partnerships. Gymshark turns fitness followers into community members. Knix focuses on function-first intimates with inclusive sizing and practical benefits.
What matters is clarity in execution — knowing who you’re selling to and creating a shopping experience tailored to them.
Email marketing extends this targeted approach by engaging customers throughout their journey, from discovering your brand to becoming loyal repeat buyers.
Start your Shopify email and SMS marketing journey with Omnisend
Shopify provides everything apparel sellers need, including size variation tools, fashion-specific themes, and dedicated apps for clothing stores. The platform also handles inventory tracking, returns processing, and mobile checkout flows that convert browsers into buyers.
What is the highest-earning Shopify store?
Gymshark leads Shopify’s success stories with a $1.3 billion valuation and $695 million annual revenue. It built its empire with strategic influencer partnerships rather than ads, and focused on community building until its first paid campaign in 2024.
Can you sell clothes on Shopify?
You can sell clothing on Shopify, from custom designs to dropshipped apparel. The platform handles unlimited color and size variants while giving you complete control over pricing, discounts, and shipping options for your entire product catalog.
Do you need a license to sell clothes on Shopify?
You’ll probably require location-dependent business licenses and sales tax permits. Shopify won’t enforce these requirements, but you remain legally responsible for proper documentation before launching Shopify fashion stores.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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