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The fashion scene is booming, and Shopify clothing stores are a big part of that online success. Shopify has become a go-to option for clothing retailers because it makes setting up and running online shops easy and effective.
If you want to jump in on this trend, you might be looking for some fresh ideas on:
What to sell
How to design your store
The best marketing tricks to use
In this article, we’ll highlight the top Shopify clothing store examples from which you can draw inspiration. These stores feature attractive website designs, compelling email marketing, and interesting stories behind the brands.
Want to elevate your own Shopify store? Try Omnisend to enhance your email marketing and boost your sales today
Some Shopify clothing stores stand out in 2024 thanks to eye-catching designs and compelling brand stories. Here are 10 Shopify website examples that are making an impact this year:
Gymshark is a fitness apparel brand founded in 2012 by Ben Francis in Birmingham, UK. It offers a wide range of workout clothes and accessories. Known for its fresh designs and strong online presence, Gymshark’s Shopify store is user-friendly, featuring high-quality images, detailed descriptions, and customer reviews for a seamless shopping experience.
The store’s email marketing is impressive, too. It sends out personalized and timely messages that keep customers engaged. Gymshark’s emails often include exclusive discounts, early access to new launches, and updates on exciting events.
Fashion Nova is another famous fast-fashion brand that has tons of trendy and budget-friendly clothes for women, men, and kids. Founded in 2006 by Richard Saghian, the brand skyrocketed to fame through savvy social media and influencer marketing, racking up over 25 million followers. Fashion Nova is all about quick style updates, dropping new pieces every week so you can always find the freshest trends.
The store offers rich content with high-quality images and videos. You can easily browse through collections with just a click, featuring sections like Shop the Look and Customer Favorites, and there’s an engaging blog too.
If you’re into dropshipping, this is also a prime example of how to nail high-volume ecommerce marketing.
Alo Yoga sells high-quality yoga apparel and accessories designed to elevate both practice and lifestyle.
Alo Yoga has physical stores in New York and California, but its online clothing shop captures attention with its sleek, modern design. The website showcases high-quality images, detailed product descriptions, and easy navigation, allowing you to find what you need effortlessly. It also features a variety of collections and exclusive items, making it a top destination for premium athleisure wear.
Allbirds proudly claims to have “the most comfortable shoes in the world” made from sustainable materials. The brand emphasizes this message on its website, making sure that everyone who visits knows just how unique its practices and products are.
You can find proof of the brand’s commitment to being ethical right on the homepage under Sustainability. If you check out the product pages of this popular Shopify store, you’ll see that each item highlights its environmental impact. Everything points out the fact that being eco-friendly is at the core of what Allbirds is all about.
Nasty Gal, a trendy women’s fashion brand, offers a wide range of edgy and stylish clothing, shoes, and accessories. Renowned for its bold and unique styles, Nasty Gal has built a loyal customer base.
The store’s website showcases a vibrant aesthetic that captures the brand’s identity, setting it apart in the fast-fashion scene. The creative content on the site adds to this look, too. From retro collages that bring back memories and striking images that feature outfits as festival tickets, Nasty Gal really nails that sense of fun and imagination.
What defines true quality in streetwear? Reigning Champ, a Canadian brand, exemplifies this with its focus on high-quality basics like hoodies, sweatpants, and T-shirts crafted from top-notch materials, such as heavyweight fleece and merino wool. The brand has built a solid reputation for its meticulous craftsmanship and timeless designs. Its commitment to quality and simplicity has even led to some strong collaborations with big names like Adidas and Asics.
What makes this Shopify store stand out is its clean, minimalist design. Navigating through it is as breezy as a walk in the park, with high-quality images that practically beg you to click “Add to Cart.” Each product comes with detailed descriptions, so you can shop smart and feel great about your choices.
There are also exclusive collections and limited-edition items that add a touch of uniqueness and exclusivity to the whole shopping vibe.
Frank And Oak is a men’s clothing brand that focuses on sustainability, offering a variety of eco-friendly apparel designed with quality and simplicity in mind. Its mission is to inspire better living through conscious fashion choices, making it a favorite among environmentally conscious consumers.
When you check out Frank And Oak’s website, you’ll notice it has a clean and minimalist vibe that’s easy to navigate. With high-quality images and detailed product descriptions, shopping there feels smooth and enjoyable. Plus, the site does a great job of showcasing the brand’s eco-friendly practices and materials, which resonate with its target audience.
Outdoor Voices has versatile gear that’s perfect for everything from running and hiking to just chilling out. This Shopify fitness store nails that community vibe with excellent visuals and real customer stories that inspire adventure.
What makes Outdoor Voices really stand out? It uses LazySize, a Javascript that speeds up page load times, especially on image-heavy websites. This means you won’t be stuck waiting around for content to show up, making for a smoother experience that keeps visitors interested.
The website also features an events page, which serves as a strategic tool to create a community, attract new customers, engage existing ones, promote products, and drive sales.
Bandier is a stylish fitness apparel brand that exudes confidence and boldness. That’s precisely the vibe you want for a women’s fitness line, as it gives your audience that uplifting feeling when they wear your high-quality gear.
However, it’s not all about being flashy or excessive. This Shopify clothing store has a sleek design and classy vibe that flows through every page. It strikes a nice balance between style and sophistication.
The homepage features a large hero image that highlights the latest collection, along with direct calls to action and a smaller gallery showcasing additional offerings, such as yoga clothes and seasonal items.
The store makes great use of bold, high-quality product photos that grab shoppers’ attention. This simple approach eliminates the need for excessive copy, focusing on short, impactful headers and taglines that get the message across quickly.
Have you ever wondered what goes into the clothes you wear and where they come from? That’s where Everlane steps in to redefine your shopping experience. This American brand not only offers high-quality, sustainable clothing and accessories at affordable prices but also aims to promote transparency in the fashion industry.
One of Everlane’s unique features is its “radical transparency” policy. This means the brand shares a ton of info about where its products come from and how they’re made. For every item, you can check out details like the factory it was made in, the materials used, and even the actual cost of production.
Everlane’s Shopify store exemplifies ecommerce merchandising done right, with a simple and clean design that emphasizes minimalism and transparency. The website is super easy to navigate, has great-quality photos, and includes detailed descriptions, all while keeping with the brand’s “less is more” philosophy.
Common features among the best Shopify clothing stores
As we explore some of the best Shopify clothing store examples, several common features emerge that contribute to their success:
Minimalist, visually appealing designs: With clean layouts and plenty of white space, the products in these Shopify stores truly stand out, making it easy for customers to browse and find what they’re looking for. This kind of design makes shopping more enjoyable and fits in with what many people today look for — something simple and stylish.
Use of high-quality imagery and videos: Leading Shopify clothing stores use captivating visuals to showcase their products and embody their brand’s unique style. Images and visuals are essential to helping create an emotional bond with customers and getting them to imagine themselves in the outfits. This powerful connection can have a profound impact on their purchasing choices.
Emphasis on storytelling and brand values: Another key aspect of successful Shopify stores is their ability to harness the power of storytelling and effectively communicate their brand values in marketing efforts. By sharing their journey, mission, and what they stand for, these businesses connect with their audience on a deeper level.
User-friendly navigation: Imagine sleek menus and thoughtfully organized product categories, which create an enjoyable browsing experience. Customers can effortlessly explore without feeling overwhelmed, which encourages them to linger longer on the site. Such seamless interaction not only enhances their shopping journey but also significantly boosts conversion rates.
Focus on mobile shopping experiences: With the rise of mobile shopping, successful Shopify stores are enhancing their mobile experiences. These online stores are designed for easy navigation and shopping on phones, catering to the growing number of shoppers who prefer to browse and buy on the go.
Excellent customer service features: Outstanding customer service is a hallmark of the best Shopify clothing stores. Whether it’s live chat support or easy return policies, these brands focus on making sure customers are happy. By offering a friendly and helpful shopping experience, they build trust with their customers and encourage repeat visits.
Top Shopify apps used by the best clothing stores
To further enhance their ecommerce capabilities, top Shopify clothing stores utilize specific apps designed to optimize various aspects of online retailing:
Omnisend can be your go-to ecommerce marketing automation app for Shopify and a powerful alternative to Shopify Email. Featuring deep integration and easy sync, you can start sending pre-built emails to your customers in just a few minutes.
While most platforms help automate a single channel like email, Omnisend helps you build multi-channel flows across emails and SMS. This, along with powerful segmentation features, enables you to grow your ecommerce sales.
Top Shopify clothing brands around the world, like Naked & Famous and SM Global, choose Omnisend for its effectiveness, affordability, ease of use, and ability to manage multiple storefronts.
Ready to grow your ecommerce sales with Omnisend? Use our automation tools to help you drive sales
ESC allows you to provide sizing and fit charts for your clothing products. Sizing and fit are not the same across different brands. With ESC, you can help reduce the number of customer returns due to sizing issues.
Other useful features include:
Text charts
Ability to add images to sizing guides
Multiple sizing charts per collection
Mobile responsive
If you’re looking for help turning your Shopify clothing store into a successful business with happy customers, ESC Size Charts & Size Guides is a great app to choose.
High-quality images are essential for your Shopify clothing store — that’s a given. However, they aren’t always enough. Enter Smartzer, an interactive video platform that makes your compelling video content clickable and shoppable.
With this app, you can create engaging videos that entertain your audience and showcase your products in their best light. Viewers are able to access various “hotspots” throughout your videos, which lead directly to product links. That way, they can add interesting items to their carts directly from videos.
Benefits of using Smartzer include:
Higher engagement and click-through rates
Live streaming videos
Engagement with customers in real-time with comments and likes
Quick setup and integration with Shopify
Take your customer experience to the next level with Smartzer’s intuitive video platform and turn more one-off visits into conversions and sales.
Get started with Omnisend today & drive sales on autopilot with pre-built automation workflows
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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