Christmas dropshipping concentrates sales into a short window with more eager buyers than any other period. Your customers buy gifts with recipients in mind, which changes what sells and how much they’re willing to spend.
The best dropshipping products for Christmas have decent margins, low return rates, work as gifts across various price points, and attract customers who can be retained after the holidays. Bundles and cross-sells provide additional revenue opportunities.
Join us below to explore 21 of the best dropshipping products for Christmas and marketing strategies that will help you maximize December revenue.
Join Omnisend to have your best Christmas dropshipping sales ever with automated email and SMS
Christmas 2024 drove retail sales to $994.1 billion, while online purchases surged 8.6% from 2023 to reach nearly $297 billion, surpassing analysts’ expectations.
Getting your share of this spending is achievable, and Christmas sales may convert better than Black Friday because people are buying presents, not just hunting for deals.
Gift buyers explore new product categories they’d never consider for themselves, which means you can sell outside your usual niche and look for high-margin products.
Consider also that Christmas buyers worry about disappointing loved ones and missing shipping deadlines. They’ll pay extra for faster delivery or spend more on something special rather than wait for sales.
Holiday deadlines and limited stock warnings across your website and marketing channels can effectively push these customers to buy now instead of thinking it over.
In addition to capturing impulse buyers, dropshipping Christmas products helps you build an engaged and loyal audience post-purchase, thanks to the nostalgia it evokes. Provide a pleasant experience, and you could be that customer’s first port of call next year.
The surge in Christmas orders doesn’t have to mean working longer hours, either, when email automations handle the bulk of the work.
Email marketing tools, such as Omnisend, manage your campaigns, SMS messages, coupon distribution, cart recovery, and post-purchase sequences without requiring constant oversight. Additionally, there are extra apps available for bundles, labels, free gifts, and other sales tactics.
Best Christmas dropshipping products for 2025
Joining the long list of successful Christmas dropshippers requires selecting the right product, effectively positioning it, and marketing it to the right customers. Check out our dropshipping Christmas product ideas below with additional insights into why they work:
People gift home decor at Christmas because recipients rarely splurge on seasonal items for themselves, but love receiving pieces that make their homes look festive.
1. LED lights
If you want to dropship Christmas decorations, string lights, and LED decorations are perfect entry points. Customers buy them for parties, outdoor displays, and gift exchanges. Low shipping costs and high perceived value make these profitable with minimal return risk.
2. Christmas ornaments
Couples celebrating their first holiday together snap these up alongside families marking milestones and new homeowners decorating fresh spaces. Returns are usually low, and you could market them as keepsakes for a personal touch.
3. Snow projectors
These create an instant winter atmosphere for apartments and homes without yards. Parents buy them for children’s rooms, and party hosts want them for events. High profit margins compensate for slightly higher shipping costs on electronics.
The personalized category works when you dropship Christmas products because buyers feel clever giving something unique without knowing what the recipient wants.
4. Personalized mugs
Custom mugs with names, photos, or inside jokes solve the coworker and teacher gift problem. They’re practical enough to avoid returns but special enough to charge premium prices. Office gift exchanges typically occur in early December, resulting in group purchases.
5. Customized calendars
Photo calendars allow buyers to give something personal that recipients will use throughout the year. January start dates mean immediate usefulness after unwrapping. Promote to grandparents and pet owners for the best conversion rates.
6. Gift boxes
Pre-made themed boxes eliminate decision fatigue for shoppers buying for acquaintances and distant relatives. Market them by recipient type rather than contents. Multiple items packaged together justify premium pricing in customers’ minds.
Pet products
Image via Amazon
Pet owners spend on their animals but rarely buy them seasonal clothing, making these perfect gifts from relatives who want to spoil their dog or cat.
7. Christmas pet sweaters
Pet clothing generates organic marketing when customers post photos online. Sizing issues matter less because comfort isn’t critical for occasional wear. Gift buyers pick these up for pet owners who rarely purchase seasonal clothing themselves.
8. Pet toys
Holiday-themed toys enable gift givers to spoil pets without knowing their dietary restrictions. They’re impulse purchases at checkout and perfect for free shipping thresholds. Focus on durability claims to reduce return concerns from pet owners.
9. Pet stockings
Pet obsession meets holiday tradition with these, especially among childless couples and empty nesters. Customers fill them with other products, increasing order values. Start promoting in November to build the festive spirit earlier.
Few of your customers will judge the quality of items worn twice a year, plus they can grab any size knowing it’s temporary, making this a top Christmas dropshipping category.
10. Matching pajamas
Families need these for Christmas morning photos they’ll share online. Having all sizes in stock matters more than a perfect fit. Create urgency around shipping deadlines for those customers who might need them for festive sleepovers.
11. Christmas sweaters
Ugly or festive versions work for office parties, family gatherings, and themed events. Quality expectations stay low (returns, too) because wearing happens annually. December events require these, from work parties to family dinners.
12. Holiday-themed socks
Every Secret Santa exchange and stocking needs filling, making these perfect low-cost gifts that ship for pennies. Bundle them in sets of three or five to increase average order value. They work with people of all ages and genders.
Anything to do with beauty is perfect for dropshipping at Christmas because luxury feels appropriate as a gift, even when the products are affordable.
13. Holiday makeup palettes
Limited edition packaging makes regular cosmetics feel special enough for gifting. Curated color selections remove the guesswork for buyers unfamiliar with makeup. Teenage recipients love these but wouldn’t spend their own money on them.
14. Scented body lotions
Winter-themed lotions feel seasonal enough to gift but practical enough that recipients will use them. Small bottles ship cheaply and rarely break in transit. Bundle different scents together to increase order values and provide buyers with variety without requiring them to choose individual fragrances.
15. Spa gift sets
Stressed mothers, exhausted teachers, and healthcare workers are among those who benefit from these self-care packages. Pre-assembled sets remove guesswork about product combinations. Position these as permission to relax during the chaotic holiday season.
Festive kitchen items sell because gift buyers know recipients will use them throughout December, but would never spend money on seasonal cookie cutters and the like themselves.
16. Christmas cookie cutters
Baking traditions create nostalgic purchases as people remember their own childhood kitchens. Metal sets appear more visually appealing than plastic in product photos. Grandparents buying for young families provide steady sales through the first weeks of December.
17. Reusable festive cups
Eco-conscious alternatives to disposable partyware continue to sell beyond Christmas into New Year celebrations. Holiday parties need dozens, while individuals want smaller sets. Flat shipping and stackable storage keep costs low throughout the supply chain.
18. Christmas aprons
Festive prints justify seasonal pricing on what’s essentially a basic kitchen item with holiday graphics. One-size options reduce inventory complexity significantly. Recipe card bundles help bump up the average order value.
Baby Christmas items capture milestones that happen once, making them irresistible impulse buys for anyone shopping for infants during their first or second holiday season.
19. Christmas baby onesies
First Christmas items guarantee emotional purchases from parents, grandparents, and close friends. Stock multiple sizes for those who are unsure about measurements, and consider adding a complimentary surprise gift to make the moment even more special.
20. Baby milestone ornaments
A single purchase becomes decades of memories when families hang these annually. Personalization options justify premium pricing. Promote early to ensure delivery before family gatherings, where relatives expect to see them displayed.
21. Christmas toys
Plush reindeer, musical items, and soft books are perfect for babies experiencing their first or second holiday season. Parents’ friends buy these to participate in milestone moments without overstepping gift-giving boundaries.
Marketing strategies for Christmas dropshipping
Consider these marketing strategies to maximize your Christmas dropshipping sales:
Email and SMS marketing
Email and SMS let you reach customers directly without competing for ad space. You own these channels and can message buyers repeatedly throughout December without incurring per-click fees.
Rebel Rabbit’s holiday campaign acknowledges holiday stress and shows shoppers they understand the chaos. It positions its product as a relief without pushing hard sales or creating more pressure for buyers:
Gift shoppers search differently on social platforms. They type “gifts for runners” or “presents under $30” rather than product names. These search terms should shape your campaigns, not your usual product categories.
TikTok is effective for younger gift buyers who discover products through videos. Facebook is a good call for reaching parents and grandparents. The point is, run ads wherever your audience is.
UGC and influencer partnerships
Social proof matters more when you dropship Christmas products because your customers want reassurance that they’re making the right choice. Ask your customers to tag friends in posts and share their purchases, perhaps with a discount to sweeten the deal.
Influencer partnerships can be effective if you select those who have established audiences. Ship your products in early November so that your partners have sufficient time to produce and post content, and provide UTM links to track sales.
Scarcity tactics
Making customers feel like they’re missing out is a proven sales-winner. Inventory counts establish urgency without lying to customers, and you can display them on product and category pages with live updates.
Shipping cutoffs provide deadlines that encourage buyers to order without feeling pressured, and time-limited discounts offer a nudge to window shoppers.
Retargeting
People who browsed your products yesterday need different ads and emails than those who abandoned carts last week.
Show product bundles to browsers, offer free shipping to cart abandoners, and display customer reviews to people who have viewed items multiple times. Consider how you can retarget your customers with more effective offers and information to secure the sale.
Case study
La Machine times cycling apparel campaigns around races like the Giro d’Italia, sending Sunday emails before riders head out. Matching content to customer routines resulted in 64% automation open rates and the best seasonal revenue.
Start preparing, not selling, your Christmas dropshipping in October. December is when sales typically occur, but you need products tested, suppliers vetted, and ads ready beforehand.
Order samples in October to confirm shipping times and quality. Suppliers that promise similar delivery times in December are worth pursuing, and testing early lets you drop unreliable partners before they cost you sales.
November is when you build momentum, starting with small ad campaigns to test what converts. Ideally, this involves using website popups and forms to grow your email list, ensuring you have an audience ready for December promotions.
December is execution time, and thanks to your efforts over October and November, you can email a warmed-up list, run ads that have already proved profitable, and fulfill orders from suppliers you trust.
Here’s a timeline you can follow straight away:
October
Research gift-friendly products in your niche
Order samples to check quality and how long shipping actually takes
Pick your strongest products based on margin and gift appeal
November
Run cheap ad tests to find which angles convert
Offer gift guides or early-bird discounts to capture emails
Drop underperforming products and reorder winners
December
Push promotions to your list and increase ad spend on what worked
Bundle products or suggest add-ons at checkout to increase average order value
Create a follow-up series asking for feedback and offering a discount in January
Christmas dropshipping comes down to nailing three things:
When you launch
What you sell
Letting automation handle the rest
Planning in October gives you time to test products before the December chaos. November shoppers are already looking for gifts, and ad costs stay reasonable until Thanksgiving, so that’s the time to run any test campaigns.
Products that work at Christmas solve gift problems. Personalized items sell well, as do hobby supplies and things people want but won’t buy themselves.
Omnisend runs your email and SMS campaigns while orders pour in. Cart recovery, shipping reminders, and post-purchase flows work in the background. It handles customer contact, letting you source products and test different marketing angles in December.
Automate where you can to improve your sales, marketing, and customer support, and collect all the data you can to improve next year’s Christmas revenue.
Maximize your Christmas dropshipping sales with Omnisend’s email and SMS automations
Karolina is a Marketing Project Lead at Omnisend with over 10 years of experience in SaaS marketing. On daily basis, she combines creative thinking with strong project management. Outside of work, she finds balance in gardening, exploring new hiking trails, biking, and raising her bunch of boys.
Omnisend AI
OFFER
