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Halloween email campaigns help you turn seasonal excitement into revenue by connecting with customers who are open to promotional messages.
Your Halloween emails could include early-bird discounts, limited-time seasonal offers, product bundles, or a Halloween newsletter.
Plus, you can set up pre-built welcome series and abandoned cart workflows with Omnisend to nurture subscribers and recover sales throughout the season.
Join us below to discover 15 Halloween email marketing examples.
Make scarily good email marketing campaigns with Omnisend
Transform your email marketing strategy this Halloween with proven campaign examples that drive results. From strategic flash sales to multi-stage teasers, we’ve analyzed what works across different industries and audience segments:
Leverages natural shopping behavior as customers actively seek deals on seasonal items in October
Creates urgency by connecting the discount to a specific date (like Halloween’s 31st)
Taps into seasonal aesthetics without compromising brand identity
Encourages immediate action through limited-time offers
Appeals to both practical shoppers seeking deals and those caught up in the holiday spirit
What to do/how to create
Choose a discount that ties to Halloween (31%, $31 off, with BOO-nus savings)
Use seasonal colors strategically in your design — think beyond just orange and black
Include clear expiration dates to drive urgency
Keep your main call to action button prominent and compelling
Test Halloween-themed subject lines that highlight both the sale and season
Maintain your brand voice while incorporating playful seasonal elements
Ensure mobile responsiveness for on-the-go holiday shoppers
2. Teaser (suspense) email
A well-crafted Halloween teaser campaign builds suspense and keeps customers engaged by revealing your offer piece by piece. Think of it as unwrapping a mystery — each email adds another layer of intrigue.
Instead of blasting a single promotional message, you create a story that unfolds over time. Your customers become invested in what’s coming next, leading to better engagement and stronger results when you finally unveil your Halloween offer.
For instance, real estate marketplace Zillow uses the subject line “Haunted houses: How much do you know?” to cleverly blend their industry expertise with Halloween fun:
Begin your sequence two to three weeks before Halloween, using intriguing subject lines that hint at something exciting without giving away too much.
Countdown timers can build additional urgency while strategically releasing small clues to maintain interest throughout the campaign.
Maintaining consistent branding across the sequence is crucial, even as you build mystery. Consider rewarding engaged subscribers with exclusive early access to your reveal.
3. Sale ends today/Last chance email
Last-chance Halloween emails tap into urgency psychology, converting hesitant shoppers by highlighting what they might miss. These final-push campaigns often outperform regular promotional emails in driving immediate sales.
Fear of missing out (FOMO) drives quick decisions. Customers who see time slipping away on a Halloween deal are more likely to take action. This urgency becomes even more powerful when combined with seasonal scarcity — once Halloween passes, these products lose their immediate appeal.
Pens and journals retailer Baronfig uses last-chance emails in its Halloween campaigns to shift seasonal stock. Here’s one of its emails:
Image via Really Good Emails
It uses the subject line “One day left! Our Halloween event ends tomorrow night” to build urgency into its message.
You can do the same with attention-grabbing subject lines emphasizing urgency (“Hours Left: Your Halloween Deal Expires at Midnight”). Include countdown timers to make the deadline feel real and immediate.
Keep your message focused on a single clear call to action — this isn’t the time for multiple offers or complex messaging. Schedule your last-chance email when your audience is most likely to be online and able to act.
4. Halloween-themed products
Showcase your Halloween spirit by featuring spooky, seasonal versions of your products. Doing so offers a bewitching blend of creativity and commerce. It also introduces customers to a unique and seasonal twist on your regular offerings.
Additionally, themed products captivate customers looking specifically for Halloween-related items.
For example, Blue Apron entices email subscribers with its “A Deal to Die For” baked products:
The email highlights Blue Apron’s frightfully delicious “RIP” muffins. The dark muffin papers emphasize the Halloween-specific nature of its treats.
You can spice up your regular products with some spooky elements and designs.
For instance, you can add bats, pumpkins, ghosts, or skulls to your products and packaging. You could also use black, orange, purple, and green colors to create a Halloween vibe.
Describe your product with Halloween-inspired names or with details like limited-edition flavors.
Remember, Halloween-themed products help you stand out from your competitors. Include them in your Halloween sale email to create a sense of exclusivity.
5. Halloween email with costume ideas
Stuck on what to be for Halloween?
Emails that provide costume inspiration can win over subscribers looking for outfit ideas. They help your subscribers find the perfect outfit for the spooky season. That could be as a classic character, a trendy icon, or something creative and original.
Check out how Thread Up kills it with its “DIY Halloween Costumes Kids Love” email:
Right from the start, it communicates who its target is.
The email organizes ideas by categories like a fairy, princess, superhero, and vampire. Each costume has an eye-catching image and shoppable link. This makes grabbing the outfit easy.
Remember, the key to solid costume idea emails is providing variety.
Include diverse options suitable for all ages. Use engaging images of each costume so readers can envision themselves wearing it. Categorize ideas to make it simple to find the perfect look.
Also, include links to your website or landing page where they can learn more or make a purchase.
You can also add some tips or advice on how to create or customize the costumes or how to pair them with other items.
6. Party invitations
Halloween just isn’t complete without a killer party.
The allure of a spine-tingling soiree is undeniable. Who doesn’t want to unlock some ghoulish fun?
Party invitation emails can be for virtual gatherings or in-person events. They’re a fun and engaging way to bring people together during the spookiest time of the year.
Check out how The Pub Club has designed its party invitation email. The link to RSVP, branded “I’ll join the party,” makes the event feel real. The chance to win a prize for having the best costume can get subscribers excited to attend:
You can make your own party invitations much more enticing by sparking FOMO. Use catchy subject lines that spark curiosity and excitement. You could say, “You’re invited to a spookylicious celebration.”
Also, add a sense of urgency or scarcity to encourage action. For example, you can use phrases like “Limited spots available” or “Last chance to register.”
Don’t forget to use Halloween imagery like jack-o-lanterns. Maintain a spooky vibe with fonts and colors, and watch your brand become a hub for Halloween revelry.
7. Decorations and DIY projects
Transforming homes and yards into spooky spectacles is a cherished Halloween tradition. So, what could be better than sending out some decorations and DIY project emails?
They can serve as the ultimate treat for those seeking inspiration and guidance to deck out their haunts. These emails are a treasure trove of ideas, tips, and the occasional discount. They elevate Halloween decorating to an art form.
The HandMade blog nails the Halloween DIY inspiration email. It features several decoration tutorials with step-by-step instructions. There’s also a list of supplies needed, making executing the decorations simple:
Image via EmailChef
Decorations and DIY projects are great for Halloween because they help people:
Create a festive atmosphere
Express their personality
Have fun with family and friends
The key to solid decoration emails is providing accessible DIY inspiration.
Offer discounts on seasonal decor for added incentive. With creepy-creative guidance, your subscribers will have the best-decorated house on the block!
8. Food and drinks Halloween emails
The intoxicating aroma of spiced pumpkin. The decadence of dark chocolate. And the thrill of crafting ghoulish cocktails.
All these delights come to life in Halloween emails that tantalize the taste buds. What’s more? These emails tap into the culinary creativity that defines this hauntingly delicious holiday.
Check out how Blue Apron once again excels when it comes to Halloween inspiration. It provides a recipe as well as an image with the final product for subscribers to match:
When sharing Halloween eats and sips, choose recipes that feel festive. Opt for themed names like Vampire Cookie Sandwich or Ghost Cupcakes.
Use images to showcase finished dishes and cocktails dressed up for the holiday. Additionally, format recipes clearly with easy-to-follow steps. With your guidance, subscribers will whip up the perfect frightful foods.
9. Beauty and well-being Halloween emails
Give your subscribers a frightfully fabulous makeover this Halloween!
It doesn’t matter if you offer makeup, skincare, spa treatments, or wellness coaching. You can use a Halloween email template to create eye-catching and engaging campaigns. The goal is to appeal to your customers’ needs and desires.
While Birchbox doesn’t go with the holiday colors, it has a compelling offer — a free extra box and the promise of a fun bonus item in an upcoming box:
Create effective beauty and well-being Halloween emails by offering relevant tips or inspiration.
For instance, you can share some Halloween makeup tutorials and skincare routines. You could even offer services like spiderweb nail art or glitter hairspray. With your guidance, subscribers can channel ghoulish beauty looks while enjoying seasonal deals.
Capitalize on the need for self-expression to engage audiences and boost sales.
10. Spooky stories and entertainment
Halloween is synonymous with spine-tingling tales and thrilling entertainment.
So, what better way to tap into this shared love for the macabre than to send a Halloween newsletter?
It could link to a horror movie, book recommendation, podcast episode, or an online event. Whatever the case, your Halloween sale email should transport readers to a world of frightful fascination.
Check out how Uplers entices with a suspenseful description and matching graphics:
Halloween email marketing captures your audience’s attention and creates a sense of anticipation.
Why are these emails so effective? Because they tap into the emotions and curiosity of your subscribers.
Offer subscribers a captivating blend of chills, thrills, and immersive experiences. Become their source for all things spooky and make their holiday even more memorable.
11. Trick-or-treat emails
Give your subscribers a trick and a treat with Halloween emails that have surprises. The unexpected will delight readers while building anticipation for your brand.
J. Crew Factory nails it by including suspense (mystery sale surprise) and rewards (up to 50% off all items):
The trick-or-treat tradition is a fun way to ask for candy or play a prank on someone. But did you know that you can also use it in your Halloween email for work?
A trick-or-treat email offers your subscribers a choice between two options. The first is a trick (a challenge, a quiz, a surprise, etc.), while the second is a treat (a discount, a freebie, a bonus, etc.).
This type of email is great for creating curiosity, engagement, and excitement among your audience.
12. Halloween email with safety tips
Along with Halloween fun come potential hazards.
Amid this holiday’s excitement, safety should never take a backseat. It’s here that Halloween emails providing safety tips can help.
They offer practical advice that helps your subscribers enjoy a worry-free spooky season.
The American Academy of Pediatrics (AAP) shines with its Halloween safety tips email. It covers top concerns like costume and road safety in a well-organized bulleted list. The friendly yet authoritative tone establishes AAP as a trusted source:
When it comes to safety, sound advice is key. Research hazards associated with costumes, candy consumption, decorations, fire hazards, and trick-or-treating. Present tips clearly in list form for easy digestion.
Maintain a concerned yet optimistic tone. You want to address risks while still promoting Halloween enjoyment.
With your guidance, subscribers can protect their families and focus on festive fun. Provide genuine value while simultaneously showcasing your expertise and dedication to customer well-being.
13. Community event invitation
Halloween isn’t just about scares and sweets. It’s also an opportunity to strengthen community bonds and make a positive impact.
Charity and community events are a great way to showcase your brand’s values and social responsibility. They also engage your audience and increase your reach.
Annya Miller Photography scores with its Halloween-themed charity event email. It outlines how participants can support the local food bank and get a free print for helping out:
Emails promoting charity or community events should highlight the benefits of participating. These include:
Supporting a good cause
Meeting new people
Learning new skills
They should also include clear details on where and how to join, donate, or volunteer.
14. Post-Halloween clearance sales
The thrills don’t have to end on October 31st.
Post-Halloween clearance emails give subscribers a tantalizing extension of the Halloween shopping season. They provide an excellent opportunity to engage clients while clearing out remaining inventory.
Kohl’s entices bargain hunters with their “spooky-good surprise” email. Carved and smiling pumpkins scream savings:
Image via MailDesigner365
A strong post-Halloween sale email highlights deep discounts on remaining seasonal inventory. Use exhilarating language and spooky fonts to maintain that Halloween vibe.
Offer unbeatable value, and shoppers looking for bargains will flock to you.
You can free up space for new products and avoid wasting unsold items. Your customers get to save money and stock up for next year or find ways to use your products for other occasions.
15. Halloween charity email campaign
Halloween charity campaigns blend seasonal shopping with social impact, creating meaningful connections with customers who value corporate responsibility.
Showing your company’s commitment to giving back during the holiday season can drive sales and build brand loyalty.
For instance, non-alcoholic beer brand Heaps Normal teamed up with eco-friendly toilet paper brand Who Gives A Crap to donate $1.50 of every can sold to WaterAid. Its email has bold colors and clear information to tell the story:
Image via Really Good Emails
You can create similarly good email marketing campaigns by partnering with relevant charities, such as children’s hospitals (for safe trick-or-treating programs) or animal shelters (for black cat adoption awareness).
Be transparent about donation amounts, use clear impact metrics (“Each purchase provides X treats to hospitalized children”), and create compelling visuals that combine Halloween themes with your cause.
Tips on how to create engaging Halloween email
Creating captivating Halloween emails can enchant your audience and boost your sales. Here are some quick tips to craft compelling Halloween emails:
Eye-catching subject line: Craft creative and intriguing Halloween email subject lines. These can be humorous or incite curiosity and urgency to entice email opening.
Personalization: Elevate engagement by implementing email personalization strategies. Include recipient names or preferences to make messages feel tailored to the individual.
Clear call to action (CTA): Use clear and actionable email CTAs to drive specific actions. Guide recipients on precisely what to do, whether it’s shopping or contest participation.
Compelling content: Write concise, engaging content that conveys the Halloween spirit. Use email marketing best practices to highlight your promotional offers and product value.
Interactive elements: Engage readers by incorporating interactive buttons, quizzes, polls, and limited-time offers. Delight and surprise subscribers with unexpected treats, discounts, or freebies for participating.
Themed design and layout: Match your newsletter template design to the Halloween theme. Use relevant and spooky visuals, fonts, and colors to set the tone and generate excitement.
Mobile optimization: Ensure Halloween emails are fully mobile-responsive. Most people view emails on smartphones, so you should facilitate a seamless experience for them.
Segmentation: Send targeted content by segmenting customers based on preferences and engagement. This allows you to send more personalized content to different audience segments.
Social media integration: Encourage social sharing of Halloween content for more exposure. Have email recipients share Halloween-themed posts to be featured on your platforms.
Clear unsubscribe option: Make email unsubscribing easy while complying with email marketing regulations. Respect the recipient’s choice to opt out if they wish.
Feedback and optimization: Seek feedback and continuously test and optimize Halloween email performance. Analyze email performance and make data-driven improvements for future campaigns.
Post-Halloween follow-up: Maintain engagement after Halloween with surveys, thank-you notes, or promotions. Keep the connection with your audience alive.
Mistakes to avoid in Halloween emails
Avoid these seven mistakes to build Halloween campaigns that get results:
Overdesigned emails: Too many Halloween elements overwhelm readers and dilute your message. Keep your design clean and focused.
Ignoring mobile users: Not testing your emails on phones leads to broken layouts and frustrated customers who can’t read your message or click your offers. Test all versions of your emails before sending them.
Sending identical emails to everyone: Treating all customers the same wastes opportunities to connect with different audiences based on their interests and behaviors. Create exclusive and individualized emails.
Confusing your offer: Burying your promotion under excessive Halloween theming makes customers work too hard to understand what you’re selling. Remember to keep your offer simple and visible.
Starting too late: Launching your Halloween campaign on the day means missing shoppers who plan. Start early to capture interest.
Forgetting follow-up emails: Not setting up automated reminders for abandoned carts or post-purchase communication can cost you money. Don’t forget to follow up.
Basic subject lines: Using obvious Halloween puns or generic phrases reduces open rates. Test different approaches to stand out.
Create spellbinding Halloween email + SMS campaigns and enhance your brand’s Halloween presence with Omnisend
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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