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70+ Halloween email subject lines to BOOst engagement (best examples)

Reading Time: 6 minutes

Many marketers think of Halloween-themed emails as mere fun and playful distractions from regular business communication. They’re often seen as decorative elements with little impact on engagement rates. However, this viewpoint is far from accurate.

In reality, Halloween-themed emails can lead to a significant increase in open rates and click-through rates. Why? They tap into the seasonal spirit, blending creativity with timeliness, profoundly connecting with recipients.

An effective email subject line is crucial. It’s often the first touchpoint recipients engage with, and a memorable line can determine whether an email is opened or overlooked. 

A standout subject line is essential, particularly for holiday-themed emails, where the inbox competition is high. 

This guide features over 70 Halloween email subject lines you can use in your next campaign. From general to humorous options, you’ll discover several choices that align perfectly with your audience and brand style.

Ready to explore some captivating Halloween email subject lines? Let’s dive right in!

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General Halloween email subject lines

Looking to captivate your readers’ attention this Halloween with straightforward yet non-salesy email subject lines? We’ve curated an extensive list of general Halloween email subject lines below. 

Each one has been meticulously crafted and has the potential to genuinely engage and captivate your audience. Want to assess the effectiveness of your Halloween email subject lines before sending them out? Utilize Omnisendโ€™s free subject line tester to check the power of your subject lines.

Here are 20 general Halloween email subject lines for your upcoming campaign:

  1. Upgrade Your Halloween Costume! (92%)
  2. Shop Now for Ghoulish Halloween Delights (92%)
  3. Secure Exclusive Halloween Savings! (83%)
  4. The Spirit of Halloween Has Arrived (83%)
  5. Spooky Discounts – Grab Them Now! (92%)
  6. Enter the World of Halloween Magic (83%)
  7. Your Halloween Essentials Await (92%)
  8. Embrace the Spookiness of Halloween (83%)
  9. Dive into Halloween with Eerie Elegance (92%)
  10. Are You Ready for Halloween? (83%)
  11. Unlock the Secrets of Halloween Savings (83%)
  12. Prepare for a Night of Halloween Fun (83%)
  13. Discover Halloween Treats for All Ages (93%)
  14. Unveil Our Spooky Halloween Collection (92%)
  15. Explore the Dark Side of Halloween (83%)
  16. Find Halloween Costume Inspiration Inside (83%)
  17. No Tricks, Just BAGS! (83%)
  18. Gear Up for Halloween Discounts! (92%)
  19. Sale! Find Your Perfect Halloween Shoes! (92%)
  20. Act Fast! Limited Spooky Decorations Offer! (92%)

Dolls Killโ€™s “No Tricks, Just BAGS ๐Ÿ–คโค๏ธ” subject line cleverly taps into the Halloween spirit with “No Tricks,” piquing the reader’s interest in the bags on offer. Also, the contrasting heart emojis add a touch of color and intrigue, encouraging readers to explore the styles inside. 

Halloween sales email subject lines

Halloween isn’t just about the thrills and chills. It’s also a prime time for you to offer your customers spine-tingling deals via well-crafted emails and catchy Halloween email subject lines.

Discount-related subject lines are one of the best email subject lines for sales. If you’re planning to offer discounts this Halloween, consider these catchy Halloween sales email subject lines:

  1. ๐ŸŽƒ Halloween Sale: Spooky Savings Await! (83%)
  2. Get 50% off on Trick or Treat! (92%)
  3. Halloween BOO-nanza: Low Prices Inside ๐Ÿ‘ป(83%)
  4. Halloween special: 30% off everything! (100%)
  5. 50% off Halloween discounts – limited time! (83%)
  6. It’s Almost Scary! Halloween Specials Inside ๐Ÿง›โ€โ™‚๏ธ(83%)
  7. Spooktacular Savings: Shop Halloween Collection Now! (83%)
  8. Halloween Treats, No Tricks: Save Today! (83%)
  9. Unearth Our Spooky Halloween Discounts Now!๐ŸŒ• (83%)
  10. Exclusive Halloween offer: 30% off! (100%)
  11. Halloween Costume sale happening now! (92%)
  12. Boo-tiful Savings: Halloween Edition ๐ŸŽƒ๐Ÿ›’(83%)
  13. Halloween Haunts: Grab Your Disappearing Discount! (83%)
  14. Get Monstrously Good Halloween Deals (83%)
  15. Shop ’til You Drop: Halloween Sale Extravaganza! (83%)
  16. Halloween Delights: Don’t Miss Spooky Discounts! (83%)
  17. Halloween discounts: 50% off everything! (92%)
  18. Halloween 30% Off Sale Happening Now! (100%)

The subject line by cbdMD, “Halloween 30% Off Sale Happening Now!” is direct, communicating the current sale’s value proposition (30% off) and its connection to Halloween. 

This combination will likely appeal to subscribers seeking Halloween deals, potentially increasing the open rate, especially with the immediate call to action (“Happening Now!”).

Funny email subject lines

Halloween isnโ€™t just about scares, but it’s also about shares and laughs! 

Using Halloween email subject lines that tickle the funny bone can be a refreshing change, making your email stand out amidst the usual spookiness.

Here are some light-hearted, funny Halloween email subject lines:

  1. Get in a Hair-Raising Halloween Party! ๐Ÿ‘ฏโ€โ™‚๏ธ๐Ÿ‘ป (92%)
  2. No Tricks, Just Treats in Your Inbox – It’s Spooky Savings Time! ๐ŸŽƒ๐Ÿ‘ป(83%)
  3. Costumes Required Now: Boo-tiful Halloween Sale!๐Ÿ‘ฏโ€โ™‚๏ธ๐Ÿ‘ป(83%)
  4. Get Bewitching Halloween Deals Now! ๐Ÿฌ๐Ÿ”ฎ(92%)
  5. If You’ve Got It, Haunt It! Shop Spooky Halloween Collection ๐Ÿ•บ๐Ÿ‘ป(83%)
  6. Zombie-Proof Savings! Get Your Halloween Essentials ๐ŸงŸโ€โ™‚๏ธ๐Ÿ’ฐ(83%)
  7. You’re Fang-tastic! Sink Your Teeth into Our Halloween Discounts ๐Ÿฆ‡๐Ÿฆท(83%)
  8. Fang-tastic! Halloween Discounts Await ๐Ÿ‘›๐Ÿ‘ป(83%)
  9. Don’t Be a Basic Witch โ€“ Upgrade Your Halloween Game with Us! ๐Ÿง™โ€โ™€๏ธ๐ŸŽƒ(83%)
  10. Join Our Virtual Halloween Bash! ๐Ÿป๐Ÿ‘ป(83%)
  11. Get Scarily good Halloween deals now!๐Ÿ‘ป๐Ÿšซ(83%)
  12. Introducing Our Spooktacular Halloween Horror Savings ๐Ÿ“–๐ŸŽƒ(83%)
  13. Get your pumpkin spice fix now!๐Ÿ”ฅ๐ŸŽƒ(92%)
  14. Get your Halloween costumes before they’re gone! ๐Ÿ‘ฏโ€โ™‚๏ธ๐Ÿ‘ป(83%)
  15. Spooky Discounts That Will Haunt Your Wallet โ€“ Don’t Miss Out! ๐Ÿ‘›๐Ÿ‘ป(83%)
  16. Don’t Ghost Halloween this Year. The FOMO will haunt You! (83%)

This subject line by Ashley Stewart, “Don’t ghost Halloween this year ๐Ÿ‘ป the FOMO will haunt you!” is cleverly crafted, mixing humor with urgency. The use of “ghost” as both a verb and with the ghost emoji adds playful relevance to Halloween. Emojis in subject lines help emails stand out.

Last minute Halloween email subject lines

Procrastination happens to the best of us, especially around the holidays. 

For those who tend to wait until the last minute, well-crafted, urgent Halloween email subject lines can provide a timely reminder to take action before it’s too late.

Here are the top 17 last minute Halloween email subject lines:

  1. ๐ŸŽƒ Hurry! Save on spooky Halloween items! (92%)
  2. Don’t Be Haunted by Regret โ€“ Grab Your Halloween Essentials! (83%)
  3. Hurry! Get your Halloween must-haves! (92%)
  4. Hurry, It’s Witching Hour for Halloween Shopping! (83%)
  5. Last-Minute Costume Ideas! Get Halloween-Ready Now! (83%)
  6. Halloween sale ending soon, don’t miss out! (83%)
  7. It’s Time to Shop Halloween deals! (100%)
  8. ๐Ÿ•’ Time’s Running Out! Get Your Halloween Treats Today! (83%)
  9. Get Your Boo-tiful Halloween Decorations Now! (83%)
  10. Don’t Let Halloween Sneak Up on You – Shop Now! (83%)
  11. Grab Your Halloween Deals ASAP! (92%)
  12. ๐ŸŽƒ Spine-Tingling Halloween Savings Available Now! (83%)
  13. Emergency Halloween Shopping Alert: Hurry! (83%)
  14. Last-Minute Halloween Specials: Shop Now! (83%)
  15. Don’t Miss Ghostly Good Discounts (83%)
  16. Grab Your Halloween Essentials Now! (92%)
  17. Hurry! Halloween Savings Ends Today! (92%)

The subject line by White Dog Bone, “Hurry! Halloween Savings Ends Today,” hits the nail on the head. The word “Hurry” instills a sense of urgency, while the statement “Savings Ends Today” stresses that time is of the essence.

Generate your own unique email subject lines

Crafting captivating Halloween email subject lines doesn’t have to be daunting, especially with tools like the Omnisend free email subject line generator at your fingertips.

Designed to blend creativity with efficacy, this AI-powered tool enables you to craft catchy, relevant, and high-converting subject lines tailor-made for your specific needsโ€”be it Halloween-themed, fall email subject lines, or the Christmas season.

Here’s how to utilize the Omnisend free email subject line generator to craft unique Halloween email subject lines:

  • Navigate to the email subject line generator page.
  • Enter your primary keyword, in this case, “Halloween,” along with other relevant keywords and a brief description of your email.
  • Click the โ€œGenerateโ€ button.
  • Browse the suggested subject lines and select those that align with your campaign.

After generating your email subject lines, you must test their effectiveness. This is where the Omnisend email subject line tester comes into play. 

With this tool, you can ensure that your chosen Halloween email subject lines grab attention and are likely to lead to higher open rates. 

How to write compelling Halloween email subject lines

Crafting an effective Halloween email subject line can make a huge difference in your open rates. Here’s how you can ensure your subject lines are irresistible and effectively engage your audience:

1. Keep it short and sweet: Brevity is key when writing email subject lines. Make your message concise, ensuring it’s easily readable in a quick glance.

2. Utilize Halloween puns and wordplay: Incorporate playful puns related to ghosts, witches, and more to add humor. Examples include “Witching you a spook-tacular sale!” or “No tricks, just treats for our favorite ghouls.”

3. Incorporate urgency: Create a sense of urgency using phrases like “Final hours to save!” or “Sale ends when the clock strikes midnight!” to encourage immediate action.

4. Add a personal touch: Use personalization tokens to include the recipient’s name, making the email feel tailored to them. “Sarah, unmask these boo-tiful deals!” can be a great touch.

5. Harness the power of emojis: Emojis can make your subject line pop, but use them sparingly. Choose relevant Halloween emojis that complement and don’t clutter the message.

6. Highlight exclusivity: Phrases like “Exclusive Halloween sneak peek inside!” can entice subscribers by making them feel they’re part of an exclusive group.

7. Use Teasers: Intrigue recipients with hints like “Unearth spine-chilling savings inside…” to entice them to open and discover more.

Wrap up (it’s not over with Halloween)

Captivating your subscribersโ€™ attention during the Halloween season requires a blend of creativity and strategy. 

From the use of emojis and crafting urgency to personalizing messages and highlighting exclusivity, every element plays a crucial role in ensuring your emails get read. 

Halloween offers a unique moment to connect with your subscribers, but the techniques you employ can and should extend beyond October.

The tips and ideas shared throughout this guide aren’t just seasonalโ€”they’re foundational. 

Beyond crafting engaging Halloween email subject lines, apply what youโ€™ve learned when planning your next newsletter, drawing inspiration from these October newsletter ideas.

Ready to elevate your Halloween campaign? Get started with Omnisend today and make the most of this season
Richard White
Article by
Richard White

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.


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