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October ushers in Halloween, Thanksgiving preparations, and the holiday season. This opens several opportunities to engage your audience with unique October newsletter ideas.
By incorporating various events and offers for special occasions, you can create themed marketing campaigns that are engaging and valuable to your subscribers.
If you want to spice up your newsletter content with some creative October topics, you’re in the right place. In this blog post, we’ll explore 15 creative October newsletter ideas to incorporate into your marketing strategy.
From special days to trending topics, these newsletter ideas will provide you with inspiration and best practices to get you started.
Set up compelling October newsletter workflows with Omnisend to engage your audience
International Coffee Day unites coffee enthusiasts worldwide to celebrate their love for this beverage. This day also serves as an opportunity to support coffee farmers.
According to a Drive Research report, approximately three out of four, or roughly 73%, Americans consume coffee daily.That makes coffee the most preferred beverage in the country. Hence, October newsletter ideas centered on this event are a great choice.
Newsletter idea
Share the journey of coffee beans from crop to cup. Discuss the origins, brewing techniques, and the art of crafting the perfect cup of coffee. This way, you’re not just educating your audience but also inspiring them to try something new.
Check out the unique approach Chamberlain Coffee takes to celebrate this day:
World Vegetarian Day is a global event that celebrates the benefits of a vegetarian diet. It raises awareness about the ethical, environmental, and health advantages of choosing plant-based foods. Celebrating World Vegetarian Day can inspire positive lifestyle changes and broaden dietary horizons.
Newsletter idea
Feature a collection of delicious and easy-to-follow vegetarian recipes that cater to various tastes and dietary preferences
Provide informative articles about the day and the benefits associated with a vegetarian diet, including health and environmental impacts
Offer limited-time discounts on vegetarian products, cookbooks, or meal plans to encourage readers to try a vegetarian lifestyle
For example, Chipotle promotes a special offer to celebrate World Vegetarian Day. It encourages customers to purchase vegetarian menu items to earn extra reward points:
This day is dedicated to appreciating boyfriends. A heartfelt email can inspire your subscribers to make the most of this day. Plus, it’s a great chance to share some lighthearted content that makes them smile.
Newsletter idea
Curate a list of gift ideas for boyfriends, offering exclusive discounts on items perfect for this occasion
Share creative ways to celebrate, such as cooking a meal together, planning a movie night, or going on an outdoor adventure
Create a fun quiz where subscribers can answer questions about their boyfriend and receive a personalized “Boyfriend Appreciation” certificate
Dessert Boxes celebrates National Boyfriend Day by offering free delivery. This promotion is aimed at encouraging people to treat their boyfriends with something sweet and memorable:
This is one of those October newsletter ideas that most businesses can leverage. World Smile Day is all about spreading happiness and encouraging acts of kindness.
Newsletter idea
Encourage subscribers to participate in a “Random Acts of Kindness” challenge. You could suggest a list of easy, heartfelt acts, like giving a compliment to a stranger or buying someone coffee. Share their stories and experiences in a follow-up newsletter.
Check out how FACULTY gives its dedicated customers an exclusive preview of its upcoming tooth gems, making them feel valued:
Image via Really Good Emails
5. World Animal Day (October 4)
October 4 marks World Animal Day, a day dedicated to raising awareness and celebrating the diversity of our planet’s animal kingdom. It’s essentially a global movement to make the world a better place for animals.
Newsletter idea
Highlight the journeys of animals finding loving homes and the people who make it happen to encourage readers to support local rescue organizations
You can provide special discounts on select products and drive sales — announce that you’ll be donating all earnings to an animal charity
Observe how Winnie Lou subtly advocates for its pet food by emphasizing the significance of nourishing pets with fresh, wholesome ingredients:
Image via Really Good Emails
6. World Teachers’ Day (October 5)
World Teachers’ Day exists to recognize, assess, and elevate educators worldwide. It’s an excellent opportunity to engage with educators, students, and anyone who values the role of teachers in shaping our future.
Newsletter idea
Share inspiring stories of educators who have made a significant impact. You can even include testimonials from students or parents expressing their gratitude.
Provide exclusive discounts on teacher-favored items such as stationery, books, or classroom supplies. Encourage subscribers to show appreciation by gifting something special to their favorite teachers.
DonorsChoose marks this day by honoring its “superstar teachers,” individuals who have showcased exceptional performance:
Image via Really Good Emails
7. International Cat Day (October 8)
International Cat Day serves to raise awareness about the importance of cats and the need to protect and care for them. It was established by the International Fund for Animal Welfare in 2002 and has since grown into a global celebration.
Whether you own a pet store, a cat-related brand, or are simply a cat lover, this day provides a chance to engage with your audience through a fun and relevant theme.
Newsletter idea
Feature local shelters and cats available for adoption, highlighting stories of adopted cats and their new families
Share expert advice on feline health, nutrition, and behavior, including a section on how to prepare before adopting a cat
The Cat Person uses a creative and humorous approach to celebrate International Cat Day. It keeps the email engaging with interesting cat facts. It also subtly adds the CTA at the end:
Image via Really Good Emails
8. World Post Day (October 9)
World Post Day is celebrated to mark the anniversary of the Universal Postal Union’s establishment in 1874. It’s a day to appreciate the postal services that connect people, businesses, and communities worldwide.
By creating a newsletter to celebrate this day, you can demonstrate your commitment to fostering a sense of community among your subscribers. This results in a stronger relationship with them.
Newsletter idea
Offer exclusive World Post Day discounts or promotions
Share a heartwarming story about how the postal service has positively impacted your business
Highlight the importance of supporting local businesses and how your company contributes to the community
9. World Mental Health Day (October 10)
Now more than ever, World Mental Health Day holds significant relevance. This day focuses on raising mental health awareness, education, and advocacy while fighting social stigma.
Newsletter idea
Encourage readers to prioritize their mental well-being by sharing a list of mental health resources. These could include articles, books, apps, or websites that offer support. You can also share inspiring stories of individuals who’ve overcome mental health challenges.
Keeps does something similar in its newsletter:
Image via Really Good Emails
10. Columbus Day (October 14)
Columbus Day honors Christopher Columbus’s arrival in the Americas on October 12, 1492. It’s an American federal holiday, with some states observing it as Indigenous Peoples’ Day instead. This day is often associated with exploration and discovery. It’s also a time to reflect on the impact of colonization.
Newsletter idea
Highlight Columbus Day sales or limited-time promotions in your newsletter to encourage subscribers to shop and save on their favorite products
Feature stories of employees or customers from diverse backgrounds or share resources on cultural awareness and sensitivity
Encourage readers to participate in local events or activities related to Columbus Day or Indigenous cultures
Rugs.com exemplifies this idea with a clean, vibrant design and a bold October newsletter header to highlight its massive discount offers to celebrate the day:
Image via Really Good Emails
11. Boss’s Day (October 16)
This is one of those October newsletter ideas where you can get really creative. Boss’s Day is all about showing appreciation for the leaders and mentors who guide us. Similarly, managers have the opportunity to convey their regards to their employees or customers.
Newsletter idea
Spotlight successful leaders or entrepreneurs in your industry by sharing their leadership philosophies, career journeys, and insights
To boost sales, curate a selection of thoughtful Boss’s Day gifts, from personalized items to leadership books
Here’s how BetterBrand uses its newsletter to include the founder’s thankful message to the team:
Image via Really Good Emails
12. World Food Day (October 16)
Another one of the most exciting October newsletter ideas is World Food Day. This day is a global call to action on hunger, food security, and sustainable agriculture.
Each year, a specific theme highlights a particular aspect of food-related challenges. You can invest in email automation workflows to create targeted campaigns around the theme.
Newsletter idea
Share stories about your company’s efforts and initiatives to support World Food Day and combat hunger in your community
Provide tips and recipes for healthy, sustainable eating and encourage subscribers to try new foods
Offer discounts or promotions on healthy food items or products related to sustainable agriculture
For example, Factor promotes a limited-time discount for a food box subscription service. It effectively entices subscribers by featuring mouth-watering images of the food boxes:
Image via Really Good Emails
13. United Nations Day (October 24)
Next on our list of popular October topics to include in your newsletters is United Nations Day. This day is observed globally with events and activities that emphasize the importance of the UN’s mission. Many companies participate by supporting charitable initiatives or engaging in community service.
Newsletter idea
Include links in your October newsletter to educational materials about the UN’s history and its role in promoting peace and security
Feature stories about how your company is making a positive difference globally, including any special partnerships with charities in honor of United Nations Day
Showcase articles on Sustainable Development Goals (SDGs) and how individuals can contribute to these initiatives
14. National Chocolate Day (October 28)
Chocolate is one of the world’s most beloved sweet treats. Your October newsletter can incorporate this theme to stay relevant. This special day honors the rich history, diverse variety, and delightful pleasures of chocolate in all its forms.
Newsletter idea
Share a curated list of your favorite chocolate recipes, including images and step-by-step instructions your readers can try out at home
Offer special discounts or promotions on chocolate-themed products, which could be anything from chocolate bars to baking supplies
As a way to celebrate National Chocolate Day, Thorntons offers its subscribers free standard delivery on all orders made within 24 hours:
Image via Pinterest
15. Halloween (October 31)
Last on our list of October newsletter ideas is Halloween. While Halloween may not arrive until the final day of October, it’s one of the most significant events of the month. And it’s an occasion relevant to people of all ages. So, let’s take a look at some Halloween newsletter ideas.
Newsletter idea
Share creative Halloween costume ideas for individuals, couples, families, and even pets with DIY costume tips and suggestions for using items from your store to create unique outfits
Alternatively, create a sense of intrigue and curiosity by sharing spooky tales or legends related to your niche.
For more Halloween newsletter ideas, check out this example from Uber Eats:
Your October email subject lines are equivalent to the initial greeting in a conversation. It’s the first thing your recipients will see, so it largely influences whether your emails get opened or not.
If you struggle to brainstorm creative ideas, there are numerous online tools at your disposal. Take, for example, Omnisend’s free AI subject line generator.
All you need to do is input a few keywords and a brief email description. Then, this tool will instantly craft personalized, compelling subject lines for your October newsletter.
But what if you’ve got ideas but aren’t quite sure if they’ll hit the mark? In that case, you can check out Omnisend’s free email subject line tester.
In any case, here’s a list of subject lines you may want to consider for your fall newsletter:
Extra Points for World Vegetarian Day ???
Find your favorite coffee at great prices!
Guess what’s on Tuesday
Get the Perfect Gift for Teachers’ Day
Get your smile on with our new arrivals!
Get better mental health with these tips
Columbus Day Sale | 1 Day Left ?
Surprise your boss this Boss’s Day
For a Limited Time Only: First Box Ships Free!
Hurry! Halloween sale ends tomorrow
Where to get newsletter ideas for October
As more and more businesses level up their email marketing efforts, creating unique content is getting difficult.
A content calendar structures your content strategy, detailing the content of your emails and their scheduled delivery. Plus, it lets you tailor your emails to different audience preferences. This way, everyone gets just the right kind of emails from you.
Below are some valuable sources for generating content ideas:
Social media trends
Customer feedback
Trending news stories
Competitor analysis
There’s also another trick to discovering October newsletter ideas. Simply take a tour of Omnisend’s email newsletter templates. You’ll surely get creative ideas on how to make your October newsletter header and copy visually engaging.
Sign up today and create engaging newsletters that cut through the crowded mailbox
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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