You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. So boring.
Start free
Cancel any time | No credit card required
Drive sales on autopilot with ecommerce-focused features
Using text message templates in your marketing is one of the best ways to maintain consistency and engage with your audience at scale.
Another advantage of SMS marketing templates is that they are often optimized with performance data, offering a foolproof way to maximize click-throughs.
Omnisend research shows that automated SMS messages significantly outperform campaign counterparts, with higher click and conversion rates. For instance, in 2023, automated SMS generated 26% of all SMS orders from only 13% of sends.
Templates are a crucial component of automated SMS messages, so it pays to use them effectively as part of your strategy.
Join us below to discover 60+ text message templates to increase your sales in 2025. You can also click the links below to jump to the categories that interest you:
SMS marketing is a fantastic channel for sparking impulse buys, reigniting interest in abandoned carts, and creating a sense of urgency around limited-time offers. However, it needs a strategic approach to maximize results.
Follow these best practices to create professional messages:
Obtain consent: Only send texts to customers who have opted to receive your messages — build your subscriber list with website opt-in forms and landing pages
Craft with templates: Use SMS templates to ensure consistency, save time, and streamline your ecommerce marketing efforts across various customer touchpoints
Provide easy opt-out: Always include a simple way for subscribers to unsubscribe, such as replying “STOP” or “Unsubscribe” to your texts
Identify your brand: Start your messages by clearly stating your company name to build trust and increase open rates
Keep it brief: Craft concise messages within the character limit — include your offer and a strong CTA within the first few sentences
Maintain consistency: Establish a regular messaging schedule that keeps your brand relevant without overwhelming subscribers
Offer value: To keep subscribers engaged, send relevant messages like exclusive discounts, early access to sales, or back-in-stock notifications
Consider your customer journey: Align SMS touchpoints with key stages of the customer lifecycle, from welcome messages to post-purchase follow-ups
Expert tip Harness SMS automation to streamline your ecommerce communications, setting up automated workflows for order confirmations, shipping updates, and abandoned cart reminders to ensure timely messaging throughout the customer journey.
Learn key stats and tips
SMS is easier to use and more cost-effective than ever. Discover the real impact behind SMS marketing and why you should incorporate this valuable channel.
Use the SMS text message templates below to boost your sales:
Welcome SMS templates
These are the first text messages you send to your customers to create a great first impression.
Always begin your text messages introducing your brand, and be sure to keep them brief. You can also add an incentive to encourage your recipient to make a purchase, like in the example below:
Here are some text message marketing templates you can use to send welcome messages:
Welcome SMS template 1
Hi (Name),
I’m (Name), and I’m happy to welcome you to (Company). We’re excited to work with you to help you(Main Benefit).
There’s just one more thing you need to do to get started with us.
(Activation CTA)
Welcome SMS template 2
Hi (Name),
Welcome to (Company Name). I’m so excited to have you on board. I’m here to help you(List of Benefits).
As a thank you for joining our community, here’s a small gift! Click here to claim it.
(Access Link)
Welcome SMS template 3
Hi (Name),
Welcome to (Company Name). We’re so glad you’re here.
You’re now a part of a community that (Main Benefit). We have something for you whether you want to (User Interest) or (User Interest).
We’re very glad you joined us. As a thank you, here’s a X% discount for your first purchase!
(CTA + website link)
Welcome SMS template 5
Hello (Name),
Here’s your welcome gift! Enjoy a X% discount on your first purchase of (Product/Service).
Don’t miss out! (Link)
Pro tip: Tailor your welcome message to the audience as much as you can by reminding them what they signed up for.
Thank you SMS templates
Thank you messages allow you to express appreciation to your customers for their recent purchases or interactions with your business. You can also use these as an opportunity to send offers to customers to encourage repeat purchases.
The most impactful thank you messages directly address the recipient by name. Also, mention what you’re grateful for, like in the example below:
With that said, here are some text message templates for sending “thank you” messages:
Thank you SMS template 1
Hello (Name),
Thank you for choosing (Company)! Here’s a X% OFF promo code for your first purchase. Enjoy!
(Opt-out Option)
Thank you SMS template 2
Hi (Name),
Congratulations on your big purchase!
Here’s a thank-you gift for choosing (Company). Click here (Link) to redeem your gift.
Loving your experience with (Company)? As a gift for being our loyal customer, here’s a gift (Link) for you!
Thank you SMS template 4
Thank you for being a valued customer, (Name)! As a token of our appreciation, here’s a special offer just for you: (Discount or Promotion).
Shop now: (Link)
Thank you SMS template 5
We’re grateful to you for choosing us, (Name)! Your support means the world to us. Enjoy (Discount or promotion) on your next purchase with us as a thank you. Use code (Code) at checkout: (Link).
Pro tip: Be sure to keep your thank you message as personalized as possible for maximum impact. Also, keep your tone friendly throughout.
Abandoned cart reminder templates
The average cart abandonment rate is 70.19% in 2024. This is a high rate of potentially lost sales, and cart abandonment messages can help you recover part of it.
They encourage your customers to go back to your website and complete their purchases. To make it effective, include:
A friendly reminder
Link to their cart
Coupon or discount
A CTA
Here’s an example:
Here are some great examples of cart abandonment reminder text message templates to get you started:
Abandoned cart SMS template 1
Hi there! Looks like you forgot something. Your cart is missing you! Use (Promo Code) to get an X% discount on your order.
(Link to Cart)
Abandoned cart SMS template 2
Hello (Name). It’s (Company).
We’ve noticed you haven’t finished your order. There are just a few steps left! Click here (Link) to complete.
Abandoned cart SMS template 3
Hello (Name),
We noticed you’ve left a few things unfinished at (Brand). Use this promo code for an X% discount on your order!
Click here (Link) to continue shopping.
Abandoned cart SMS template 4
Your cart misses you, (Name)! Finish your purchase and enjoy (Discount or Promotion) on your order. Shop now: (Link).
Abandoned cart SMS template 5
You left some fantastic items behind, (Name). Don’t miss out on your favorite (Product or Service). Complete your purchase now and get (Discount or Promotion). Shop now: (Link).
Pro tip: Where possible, create a sense of urgency in your abandonment cart messages. This may seem like a common tip, but it’s easy to forget, and it often works. For instance, you can mention that there are a few items left in stock.
Drive more sales with SMS campaigns using Omnisend’s features for free
Order/shipping confirmation text message templates
Keep your customers informed on their order status using order confirmation and shipping alerts.
Here are some elements you should include in such messages:
Order number
Tracking link
Shipping dates
Product name
Here’s an example:
Let’s take a look at some useful text message templates for order confirmation and shipping alerts:
Order/shipping confirmation SMS template 1
Hello (Name),
Your order (Order Number) placed on (Date) has been confirmed. We’ll pack and dispatch your products soon! You’ll get the shipping details and a tracking link when we dispatch your order.
Order/shipping confirmation SMS template 2
Hi (Name),
Thank you for placing an order at (Company)! Your (Product) will be shipped in X (Time) minutes.
Order/shipping confirmation SMS template 3
Hello (Name),
Your order has been successfully placed. Your order number is (Order Number). We’ll update you as soon as we dispatch the items.
Order/shipping confirmation SMS template 4
Hey (Name)! We’re excited to inform you that your order has been shipped via (Shipping Method). It’s estimated to arrive on (Estimated Arrival Date).
Order/shipping confirmation SMS template 5
Hello (Name). Your order (Order Number) is on the way! Check out our website for tracking details.
Delivery notification SMS marketing templates
Delivery notifications inform your customers that their orders have been delivered. This helps them track and collect their packages if they’re delivered to someone else or left at the door.
Here are some elements that you can include:
Order number
Delivered to (name)
Link for reviews/ratings
Delivery location
Listed below are some text message templates you may use for this purpose:
Delivery notification SMS template 1
Hi (Name),
Your order (Order Number) has been delivered! We’d love to get your feedback. Please let us know how we’re doing at (Link).
Delivery notification SMS template 2
Hello (Name),
We’re happy to update you that your (Brand Name) order has been delivered! Please let us know if you have any questions.
Delivery notification SMS template 3
Hello (Name),
Good news! Your order has been delivered to (Location). Let us know if you like your (Product Name). Rate us here: (Link).
Delivery notification SMS template 4
Exciting news, (Name)! Your order (Order Number) is ready for pickup at (Location). We appreciate your trust in us.
Delivery notification SMS template 5
Get ready to enjoy your new (Product), (Name). Your order has been delivered. Share your feedback at (Link).
Birthday wishes are a way to show appreciation to your customers for their loyalty and offer them an incentive to make a purchase. Be sure to include:
Customer name
A friendly birthday wish
A birthday gift or incentive to buy
Here’s an example of a birthday SMS template:
Here are a few examples of text message templates that you can use to send birthday wishes to your customers:
Birthday SMS template 1
Happy birthday, (Name)!
We at (Company) hope you’re having a great day. Don’t forget to come by our store for your special birthday discount — (Incentive).
Birthday SMS template 2
Happy birthday from (Company Name)!
We hope you’re having a fantastic day, (Name). Come and have (Incentive) on us! Just show this message to your server.
Birthday SMS template 3
Hey (Name)!
Happy birthday! The (Company Name) team wishes you health, happiness, and prosperity! Here’s a gift (Link to Offer) for you.
Birthday SMS template 4
Happy birthday, (Name)! Today, we celebrate you with a special (X%) discount on a product of your choice. Pick your perfect gift from our wide range of products here: (Link)
Birthday SMS template 5
Happy birthday, (Name)! To show our appreciation for the joy you bring to us, here’s an exclusive offer, just for you. Check it out here: (Link)
These are used in the service industry to confirm appointments. For booking confirmation text messages, you can include details like:
The service booked
Location
Date and time
Name of the employee providing the service
Omnisend has a Wix integration that helps synchronize information from your websites, such as contacts, orders, bookings, and other data. It can help you send automated messages and alerts for bookings and other triggers.
Here are some templates to get you started:
Booking confirmation SMS template 1
Hi (Name),
Thanks for booking (Appointment Type) with (Employee Name) on (Date and Time). Make sure to come in before (Time).
Booking confirmation SMS template 2
Confirmation from (Company). Thanks for booking an appointment with us! We look forward to seeing you on (Date and Time).
Booking confirmation SMS template 3
Hi (Name). Your appointment at (Company) has been booked for (Date and Time). Please reach us on (Contact) if you need to reschedule!
Booking confirmation SMS template 4
Great news! Your booking for (Name) at (Company) has been confirmed. Your chosen date and time is (Date and Time). We look forward to seeing you.
Booking confirmation SMS template 5
Confirmation for (Customer Name). Your appointment with (Employee Name) is on (Date and Time). If you wish to reschedule, reach us at (Contact).
Promotional text message templates
You can use these text messages to send special offers for events and other promotions like:
Check out these SMS marketing templates for promotional messages:
Promotional SMS template 1
Hello (Name)!
Good news! Our (products) are back in stock! We won’t be restocking until (Month). Make sure to grab your (Product) now before they’re sold out: (Link)
Promotional SMS template 2
Hi (Name),
Get your loved ones an unforgettable gift this holiday season! We’re offering a X% discount on all our (Product Category) items. Get those best-sellers now before the offer ends on (Date)! (Link)
Promotional SMS template 3
Hi (Name),
Looking for new outfits this summer? Get a X% discount on our summer collection. Offer valid till (Date). (Link)
Promotional SMS template 4
Hello (Name)! Our Black Friday sales are just around the corner! We’ve prepared the very best deals just for you. Check them out here: (Link)
Promotional SMS template 5
You won’t want to miss this massive sale, (Name). Get your favorite products for an exclusive price between now and (Date). Don’t wait too long — stocks are limited! (Link)
Pro tip: Always make your promotional text messages actionable by providing a clear call to action. Provide links back to your website or social media pages for them to engage with your brand.
New product launch templates
The high open rate of SMS campaigns makes them ideal for new product launches. Your product launch message will reach more people, making it successful.
Start off your SMS with a captivating opening message.
You can give your SMS subscribers a sneak peek into the new product or website using an image or GIF, as shown in the new product launch text message sample below:
Image via Omnisend
It builds excitement for the new launch.
You can also incentivize your SMS subscribers to engage with the new launch by offering a discount.
Here are some text message templates you can use when launching a new website or product:
New website launch template 1
Hey, (First Name)! We’ve got exciting news — our brand new website is live! Check it out now for exclusive deals on all your favorite (Products/Services). Hurry, offers end (Period): (Link).
New website launch template 2
We’ve leveled up, (First Name)! It’s now easier than ever to browse and shop all our (Products/Services). Plus, get (Discount or Promotion) on your first purchase. Experience the power of our new website at (Link).
New website launch template 3
Big news, (First Name)! Our website just got a makeover, and it’s better than ever. Explore a world of possibilities with unbeatable deals on (Products/Services) you’ll love. Plus, get (Discount or Promotion)on your first purchase. Shop now: (Link).
New product launch template 4
Ready for some retail therapy, (First Name)? Check out our amazing new arrivals and get (Discount or Promotion) on your first purchase. Shop now: (Link).
New product launch template 5
Summer’s almost here, (First Name)! Get your wardrobe ready with our latest revolutionary collection. Shop now and get (Discount or Promotion). Visit us at (Link).
New product launch template 6
Ready to upgrade your (Product/Service), (First Name)? Get the latest and greatest from (Company Name) and get (Discount or Promotion). Shop now: (Link).
Holiday or celebration templates
Drawing interest to holiday campaigns is quicker and more efficient with SMS marketing.
Most holiday or celebration campaigns are time-sensitive, and the instant delivery of messages makes it a perfect channel.
You can include visuals to draw interest to your message. Here’s an example:
Image via Omnisend
Use these text message templates in your next holiday-themed SMS campaign:
Holiday template 1
New Year’s Day: Wishing you love and laughter in (Year), (First Name)! Start the year off right with (Discount or Promotion) on all our (Products or Services). Shop now and make this your best year yet: (Link).
Christmas: Merry Christmas, (First Name)! Our holiday sale is in full swing. Get (Discount or Promotion) on all our (Products or Services) to celebrate the joy of the season with us. Shop now: (Link).
Holiday template 3
Valentine’s Day: Love is in the air, (First Name)! Treat your sweetheart (or yourself!) to something special this Valentine’s Day. Get (Discount or Promotion) on our curated selection of romantic gifts. Shop now: (Link).
Holiday template 4
Thanksgiving: Happy Thanksgiving, (First Name)! We’re grateful for amazing customers like you. As a thank you, enjoy (Discount or Promotion) on all our (Products or Services). Shop now: (Link).
Holiday template 5
Halloween: Trick or treat, (First Name)! Get into the spooky spirit with our Halloween collection. Plus, get a frightfully good (Discount or Promotion) on your first order. Shop now: (Link).
Customer support templates
Customer support text message templates ensure that all customers receive similar, professional responses to common inquiries.
Your support messages can improve all stages of your customer journey. For instance, you could send automated order status updates for shipping details, video links to tutorials post-delivery, and updates on returns.
Here’s an example of a shipping confirmation email:
Use these SMS templates for efficient customer support:
Customer support template 1
(Name), for (Product) issue:
(Step 1)
(Step 2)
(Step 3) Fixed? If not, reply “CALL” for support.
Customer support template 2
(Name), thanks for the feedback on (Product).
5-min call with our team? Reply “YES” to schedule. Your input matters!
Customer support template 3
?(Name), your awesome (Product) is on the move!
ETA: (Date) Track the journey:
(Link) Can’t wait? Reply for more info!
Customer support template 4
?(Name), we’ve got your back! Unusual login detected.
Was this you? Reply “YES/NO.” Your security is our top priority!
Customer support template 5
Yay! Your (Product) has landed. Tap here for setup tips: (Link) Need help? Reply “ASSIST” for support. Enjoy your new (Product)! ?
Survey and feedback templates
Survey text messages help you collect direct feedback from customers about products, services, or experiences.
You could prompt customers to leave public reviews or direct them to survey and feedback pages for internal use.
SMS is particularly effective for surveys due to its immediacy and high click rates — in 2023, automated SMS had a 9.4% click rate.
Here’s an example of an automated message asking for feedback:
Check out these templates to craft compelling survey and feedback SMS requests:
Survey and feedback template 1
Hey (Name)! ? Loving your new (Product)? Rate it 1-5 stars (5 being awesome!). Reply with your rating.
Survey and feedback template 2
(Name), on a scale of 0-10: How likely are you to recommend (Brand) to a friend? Reply with your number.
Survey and feedback template 3
(Name), got 2 mins? We’d love your thoughts! Complete our quick survey: (Link) Your feedback = $5 off your next purchase.
Survey and feedback template 4
(Name), leave a review to bag a chance at winning $100 — it only takes a minute: (Survey Link)
Survey and feedback template 5
(Name), how did we do? Please share your thoughts and we’ll add $10 in-store credit to your account (Survey Link)
Take your SMS marketing campaigns to the next level
With such engaging text message templates, your SMS marketing campaigns will deliver amazing results. All you have to do is make a few edits and customize these text marketing templates for your business.
Having the right SMS marketing tool is the key to making your SMS campaigns and automation successful. With a platform like Omnisend, you can set triggers and have your text messages sent to your subscribers automatically.
You can also easily integrate Omnisend with ecommerce platforms and automatically sync your customer details.
What’s more? Omnisend’s free plan includes some SMS credits to send text messages to your customers. Try it today!
Add SMS to your marketing campaigns with Omnisend and watch your sales soar
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
TABLE OF CONTENTS
Subscribe and don’t miss any updates!
No fluff, no spam, no corporate filler. Just a friendly letter, twice a month.
Omnisend AI
OFFER
