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Most businesses know the power of using text message templates to maximize the effectiveness of their SMS marketing campaigns. Text message templates are ready-to-use with little tweaking and customization. This not only saves time but also helps you send engaging messages without running out of ideas.
But why exactly are text messages such a crucial component of marketing?
The key to marketing is connecting with your audience, and one of the best ways for you to do that? SMS.
Moreover, text messages have high open and click rates. Recent research found that 90% of people respond to messages within 30 minutes. You’re also more likely to get a response from SMS marketing than cold calling or email marketing.
This is why text messages have gained popularity among businesses, so much so that businesses in the United States send billions of text messages for marketing every year.
However, to get the most out of your SMS marketing efforts, you must follow certain best practices.
SMS marketing best practices
Text messages are a way to directly reach your target audience in their private spaces, making it the most intimate form of marketing communication. So, you need to keep your messages brief and to the point.
SMS limits your character count to 160. Therefore, your text messages need to be engaging right from the start.
Here are some tips you must follow to run successful SMS campaigns:
- Always give your customers an opt-in and opt-out option. Tell them explicitly what they’re signing up for if they decide to receive your text messages and give them the option to unsubscribe if it’s no longer suitable for them.
- Start your messages with your brand name so your recipients recognize you right away. Research shows that 48% of consumers prefer direct communication from brands via SMS text message.
- Use both SMS marketing and other marketing channels such as email marketing for maximum impact.
- Do not jump to promotions right away. Start with a transactional message instead.
- Besides segmenting customers based on relevance, you can do so based on location. If you’re running a global business, you’ll need to consider the right times for sending your messages.
When it comes to sending text messages, most companies have a hard time determining which ones to send manually and which to automate.
Setting up text message automation helps you send personalized messages to a wide audience faster. You can schedule updates, recover abandoned carts, and send offers to your recipients using automated text messages.
You’d need the right SMS marketing tool to set up your text message automation and SMS campaigns.
Let’s dig deeper to find out what makes text message campaigns different from automation.
SMS automation vs SMS campaigns: what’ the difference?
You can use text message templates to either run targeted marketing campaigns or for SMS automation.
An SMS campaign is simply a marketing campaign where you connect with your audience using text messages. With SMS Campaigns, you manually set a marketing message, choose your target demographic, and send it.
These are usually targeted promotional campaigns with specific goals. To get the most out of such campaigns, you should include your website link to not only drive traffic and sales but also track the performance of your campaign.
Here’s an example of an SMS campaign.
On the other hand, SMS automation involves sending automated messages triggered by certain actions. For instance, if a customer makes a purchase, an automated “thank you” message with their order details is sent.
Alternatively, if someone abandons their cart, you may send them an automated message encouraging them to complete their purchase.
You can also personalize your message, based on your recipient’s location or previous purchases. For this, you can select a personalization trigger during automation setup.
With the right tool, all these functions should be easy to set up. Omnisend, for instance, has easy-to-follow steps to get you started.
We’ve put together some of the most impactful text message templates for different goals to help you get started.
Welcome SMS templates
These are the first text messages you send to your customers, to create a great first impression.
Always begin your text messages introducing your brand, and be sure to keep them brief. You can also add an incentive to encourage your recipient to make a purchase, like in the example below.
Here are some text message templates you can use to send welcome messages.
Welcome SMS template 1
I’m (name) and I’m happy to welcome you to (company). We’re excited to work with you to help you (main benefit).
There’s just one more thing you need to do to get started with us.
Welcome SMS template 2
Welcome to (company name). I’m so excited to have you on board. I’m here to help you (list benefits in brief).
As a thank you for joining our community, here’s a small gift! Click here to claim it.
Welcome SMS template 3
Welcome to (company name). We’re so glad you’re here.
You’re now a part of a community that (main benefit). We have something for you whether you want to (user interest) or (user interest).
(Join CTA Link)
Welcome SMS template 4
We’re very glad you joined us. As a thank you, here’s a X% discount for your first purchase!
(CTA + website link)
Welcome SMS template 5
Here’s your welcome gift! Enjoy a X% discount on your first purchase of (product/service).
Don’t miss out! (Link)
Pro tip: Tailor your welcome message to the audience as much as you can, by reminding them what they signed up for.
Thank you SMS templates
Thank you messages allow you to express appreciation to your customers for their recent purchases or interactions with your business. You can also use these as an opportunity to send offers to customers to encourage repeat purchases.
The most impactful thank you messages directly address the recipient by name. Also mention what you’re grateful for, like in the example below.
With that said, here are some text message templates for sending “thank you” messages.
Thank you SMS template 1
Thank you for choosing (company)! Here’s a X% OFF promo code for your first purchase. Enjoy!
Thank you SMS template 2
Congratulations on your big purchase!
Here’s a thank you gift for choosing (company). Click here (link) to redeem your gift.
Thank you SMS template 3
Loving your experience with (company)? As a gift for being our loyal customer, here’s a gift (link) for you!
Pro tip: Be sure to keep your thank you message as personalized as possible for maximum impact. Also, keep your tone friendly all through.
Abandoned cart reminder templates
According to a recent study, the average cart abandonment rate in retail, fashion travel and utilities sectors is 81.08%. This is a high rate of potentially lost sales, and cart abandonment messages can help you recover part of it.
They encourage your customers to go back to your website and complete their purchases. To make it effective include:
- A friendly reminder
- Link to their cart
- Coupon or discount
- A CTA
Here’s an example:
Here are some great examples of cart abandonment reminder text message templates to get you started.
Abandoned cart SMS template 1
Hi there! Looks like you forgot something. Your cart is missing you! Use (promo code) to get an X% discount on your order.
(Link to cart)
Abandoned cart SMS template 2
Hello (name). It’s (company).
We’ve noticed you haven’t finished your order. There are just a few steps left! Click here (link) to complete.
Abandoned cart SMS template 3
We noticed you’ve left a few things unfinished at (brand). Use this promo code for an X% discount on your order!
Click here (link) to continue shopping.
Pro tip: Where possible, create a sense of urgency in your abandonment cart messages. This may seem like a common tip but it’s easy to forget, and it often works. For instance, you can mention that there are a few items left in stock.
Order/shipping confirmation text message templates
Keep your customers informed on their order status using order confirmation and shipping alerts.
Here are some elements you should include in such messages:
- Order number
- Tracking link
- Shipping dates
- Product name
Here’s an example:
Let’s take a look at some useful text message templates for order confirmation and shipping alerts.
Order/shipping confirmation SMS template 1
Your order (order number) placed on (date) has been confirmed. We’ll pack and dispatch your products soon! You’ll get the shipping details and a tracking link when we dispatch your order.
Order/shipping confirmation SMS template 2
Thank you for placing an order at (company)! Your (product) will be shipped in X (time) minutes.
Order/shipping confirmation SMS template 3
Your order has been successfully placed. Your order number is (order number). We’ll update you as soon as we dispatch the items.
Order/shipping confirmation SMS template 4
Hey (name)! We’re excited to inform you that your order has been shipped via (shipping method). It’s estimated to arrive on (estimated arrival date).
Order/shipping confirmation SMS template 5
Hello (name). Your order (order number) is on the way! Check out our website for tracking details.
Delivery notification SMS marketing templates
Delivery notifications inform your customers that their orders have been delivered. This helps them track and collect their packages, if they’re delivered to someone else or left at the door.
Here are some elements that you can include:
- Order number
- Delivered to (name)
- Link for reviews/ratings
- Delivery location
Listed below are some text message templates you may use for this purpose.
Delivery notification SMS template 1
Your order (order number) has been delivered! We’d love to get your feedback. Please let us know how we’re doing at (link).
Delivery notification SMS template 2
We’re happy to update you that your (brand name) order has been delivered! Please let us know if you have any questions.
Delivery notification SMS template 3
Good news! Your order has been delivered to (location). Let us know if you like your (product name). Rate us here. (link).
Birthday SMS templates
Birthday wishes are a way to appreciate your customers for their loyalty and offer them an incentive to make a purchase. Be sure to include:
- Customer name
- A friendly birthday wish
- A birthday gift or incentive to buy
Here’s an example of a birthday SMS template.
Here are a few examples of text message templates that you can use to send birthday wishes to your customers.
Birthday SMS template 1
Happy birthday (name)!
We at (company) hope you’re having a great day. Don’t forget to come by our store for your special birthday discount – (incentive).
Birthday SMS template 2
Happy birthday from (company name)!
We hope you’re having a fantastic day (name). Come and have (incentive) on us! Just show this message to your server.
Birthday SMS template 3
Happy Birthday! The (company name) team wishes you health, happiness, and prosperity! Here’s a gift (link to offer) for you.
Booking confirmation text message templates
These are used in the service industry to confirm appointments. For booking confirmation text messages, you can include details like:
- The service booked
- Date and time
- Name of the employee providing the service
Omnisend has a Wix integration that helps synchronize information from your websites such as contacts, orders, bookings, and other data. It can help you send automated messages and alerts for bookings and other triggers.
Here are some templates to get you started.
Booking confirmation SMS template 1
Thanks for booking (appointment type) with (employee name) on (date and time). Make sure to come in before (time).
Booking confirmation SMS template 2
Confirmation from (company). Thanks for booking an appointment with us! We look forward to seeing you on (date and time).
Booking confirmation SMS template 3
Hi (name). Your appointment at (company) has been booked for (date and time). Please reach us on (contact) if you need to reschedule!
Promotional text message templates
You can use these text messages to send special offers for events and other promotions like:
- Unique deals
- Stock clearance sales
- Limited stock exclusive offers
- Holiday or seasonal promotions
Here’s an example of a promotional message.
Check out these SMS marketing templates for promotional messages.
Promotional SMS template 1
Good news! Our (products) are back in stock! We won’t be restocking until (month). Make sure to grab your (product) now before they’re sold out. (link).
Promotional SMS template 2
Get your loved ones an unforgettable gift this holiday season! We’re offering a X% discount on all our (product category) items. Get those best-sellers now before the offer ends on (date)! (link)
Promotional SMS template 3
Looking for new outfits this summer? Get a X% discount on our summer collection. Offer valid till (date). (link)
Promotional SMS template 4
Hello (name)! Our Black Friday sales are just around the corner! We’ve prepared the very best deals just for you. Check them out here: (link)
Pro tip: Always make your promotional text messages actionable by providing a clear call to action. Provide links back to your website or social media pages for them to engage with your brand.
Take your SMS marketing campaigns to the next level
With such engaging text message templates, your SMS marketing campaigns will deliver amazing results. All you have to do is make a few edits and customize these templates for your business.
Having the right SMS marketing tool is the key to making your SMS campaigns and automation successful. With a platform like Omnisend, you can set triggers and have your text messages sent to your subscribers automatically.
You can also easily integrate Omnisend with ecommerce platforms and automatically sync your customer details.