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Last chance email subject lines: Boosting conversion rates and urgency

Reading Time: 6 minutes

There’s a common belief that the impact of last chance email subject lines is limited to open rates. 

In reality, subject lines can affect other metrics including conversions.

Crafting compelling and persuasive last chance subject lines can create a sense of urgency, which encourages recipients to take action and ultimately boost conversion rates. 

When subject lines effectively communicate the value proposition or highlight limited-time offers, subscribers are more likely to engage and convert.

If you want to create urgency and boost your conversion rates through powerful last chance email subject lines, this article is a must-read.

Not only will we discuss the best practices and expert tips, but we’ll also share examples to get you started

Let’s dive right in.

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What is a last chance email?

A last chance email is a strategic communication sent to subscribers who have shown interest but have not converted or made a purchase. 

It serves as a final opportunity to encourage these recipients to take action before a specific deadline or limited offer expires. 

The best last chance email subject lines are designed to create a sense of urgency. They imply scarcity, motivating recipients to act. 

These emails typically feature clear subject lines, compelling content, and a clear call to action, urging recipients to seize the opportunity before it’s gone. This is why last chance emails are so effective at maximizing your email marketing campaigns’ ROI.

Last chance email subject lines

To help you make the most of your last chance emails, we’ve compiled a list of 25 relevant last chance email subject lines:

1. Last chance: Don’t miss out on exclusive savings!

2. Final hours: Grab your deal before it’s gone!

3. Hurry, limited stock left — last chance to save!

4. Last call: Time is running out!

5. Final reminder: Your special offer expires today!

6. Only 3 hours left! Claim your discount now.

7. Don’t let this opportunity slip away – Last chance!

8. Act fast: Your last chance to unlock savings!

9. Last chance alert: Limited-time offer inside!

10. Final day to enjoy massive discounts!

11. Last chance bonanza: Unbeatable deals ending soon.

12. Last chance clearance: Grab your favorites now!

13. Final countdown: Your exclusive offer is expiring.

14. Last chance sale: Shop now or regret later!

15. Don’t miss out – Last chance to shop the sale!

16. Ending today: Your last chance for extra savings.

17. Grab it before it’s gone: Last chance offer!

18. Limited time left: Act now for special perks.

19. Last chance markdowns: Your wallet will thank you!

20. Final chance to get what you love at a discount!

21. Your last opportunity: Take advantage before it’s gone!

22. Tick tock: Time is running out on your special offer!

23. Last call: Your chance to save ends today!

24. Closing Soon: Your Last Chance to Enjoy our discount

25. Time is Ticking: Don’t Wait, Claim Your Offer Now!

Best practices and tips for last chance email subject lines

Let’s explore the best practices and valuable tips you can use to create attention-grabbing last chance email subject lines.

  • Create a sense of urgency: To nudge customers to take immediate action, you can use words that communicate scarcity or a limited time frame. Your subject line may include phrases like “Last chance”, “Ending soon”, and “final hours”.
  • Use action-oriented language: Powerful last chance email subject lines should include strong verbs and action-oriented language to trigger swift action. Consider using words such as “Grab,” “Act now,” “Don’t miss out,” and “Claim your offer.”
  • Experiment with emojis: Emojis add a personal touch and make emails more engaging and relatable. Use relevant emojis sparingly to grab the attention of the recipients.
  • A/B test different variations: To identify the effectiveness of your last chance email subject line, testing is imperative. Split your email list into segments and experiment with different subject lines. You can analyze open rates, click-through rates, and conversions to determine the best approach.
  • Test for mobile compatibility: Most emails are opened on the phone. Therefore, ensure your subject lines are concise and readable on mobile devices. 
  • Avoid spam triggers: Excessive punctuation, unnecessary capitalization, or misleading language in your subject lines may act as spam triggers. It’s best to avoid them.
  • Be transparent and honest: Ensure your subject line reflects email content. Misleading lines will disappoint your recipients, and thus have a negative impact on their brand loyalty.

Use data and insights: It’s essential to analyze past campaigns to see which emails had high open rates and conversions. Optimize your last chance emails with data-driven subject line strategies. 

Following these best practices will not only help you craft better last chance email subject lines, but also other email types like promo email subject lines, follow-up email subject lines, FOMO subject lines, and so on. 

Last chance email examples

Creating effective last chance email subject lines is crucial to capture your audience’s attention and drive conversions. Here are examples of last chance emails to inspire you.

1. Spotify

Subject line: Final call: Get your 2 free months of Premium

Shopify email example
Source: reallygoodemails.com

This subject line effectively creates a sense of urgency and exclusivity for its customers. By using the term “final call,” Spotify highlights that time is running out for customers to seize the offer. This language instills a fear of missing out and compels customers to act immediately.

Spotify clearly indicates the benefits, which is receiving two months of Premium service for free.

This offer serves as a strong incentive for customers to click and explore the benefits of upgrading to the Premium subscription. 

2. Packlane

Subject line: 24 hours left to save BIG

Packlane last chance email
Source: reallygoodemails.com

Packlane uses the subject line “24 hours left to save BIG” to communicate a sense of urgency and the opportunity for significant savings within a limited time frame. 

It captures the recipients’ attention by highlighting the 24-hour window to take advantage of a compelling offer. The phrase “save BIG” emphasizes the potential for substantial discounts or cost savings. This generates interest and motivates recipients to open the email swiftly. 

This subject line also creates a clear call to action. It encourages recipients to quickly secure the offer’s benefits before time runs out.

3. 8fit

Subject line: Summer Hot Savings, You Don’t Want to Miss

8fit special offer email
Source: reallygoodemails.com

The subject line “Summer Hot Savings, You Don’t Want to Miss” from 8fit combines summer, savings, and exclusivity to capture the recipients’ attention and generate interest. 

Incorporating “Summer Hot Savings” also creates a connection to the season while highlighting that attractive discounts or special offers are available. 

The phrase “You Don’t Want to Miss” introduces a sense of exclusivity and urgency, creating intrigue for the reader along with a desire to check the offer before it runs out.

4. Danner

Subject line: Time (and Stock) Are Running Out

Danner winter clearance email
Source: reallygoodemails.com

Danner’s subject line, “Time (and Stock) Are Running Out,” effectively conveys a sense of urgency and scarcity. 

It captures the recipients’ attention by highlighting limited time and available stock. Using parentheses around “and Stock” adds an additional element of urgency by letting them know there’s a risk of items selling out. 

This subject line creates a sense of FOMO (fear of missing out) and prompts customers to take immediate action. 

5. Magic spoon cereal

Subject line: (1) day left: Salted Caramel 👀

Magic spoon cereal last chance email
Source: reallygoodemails.com

The subject line “(1) day left: Salted Caramel 👀” combines urgency and intrigue to capture the recipients’ attention. 

Including “(1) day left” makes it clear that time is running out, signalling a limited opportunity to take advantage of the promotion mentioned in the email. 

The mention of “Salted Caramel” adds an element of curiosity. This suggests something related to this flavor is enticing or desirable. Using the 👀 emoji further piques interest and encourages recipients to open the email to discover more. 

This subject line compels recipients to act quickly due to the limited time remaining while also teasing an exciting flavor or offer they may be interested in.

Final thoughts

With all these examples of last chance subject lines, you have everything you need to create compelling email campaigns that boost conversion rates and create a sense of urgency. 

By incorporating the key takeaways from this article, you can craft catchy subject lines that grab attention, evoke urgency, and drive recipients to take action.

To maximize your email marketing efforts, you can try using email automation tools such as Omnisend’s email automation feature. By leveraging the power of automation, you can streamline your last chance email campaigns and deliver personalized messages to your audience at the right time.

Try Omnisend subject line tester and boost your open rates and conversions
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Richard White
Article by
Richard White

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.


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