Drive sales on autopilot with ecommerce-focused features
See Features50 last chance email subject lines to boost conversion rates
There’s a common belief that the impact of last chance email subject lines is limited to open rates.
In reality, subject lines can affect other metrics, including conversions.
Crafting compelling and persuasive last chance subject lines can create a sense of urgency, encouraging recipients to take action and ultimately boosting conversion rates.
When subject lines effectively communicate the value proposition or highlight limited-time offers, subscribers are more likely to engage and convert.
To create urgency and boost conversion rates with powerful last-chance email subject lines, check out this must-read article packed with best practices, expert tips, and examples.
Let’s get started.
What is a last chance email?
A last chance email is a strategic communication sent to subscribers who have shown interest but haven’t converted or made a purchase.
It serves as a final opportunity to encourage these recipients to take action before a specific deadline or limited offer expires.
The best last chance email subject lines are designed to create a sense of urgency, implying scarcity and motivating recipients to act.
These emails typically feature clear subject lines, compelling content, and a strong call to action, urging recipients to seize the opportunity before it’s gone. This is why last chance emails are so effective at maximizing your email marketing campaigns’ ROI.
Last chance email subject lines
If you’re struggling to come up with last chance subject lines, we’ve prepared 50 subject line ideas to inspire you below:
Last chance discount and coupon subject lines
- ? Final hours: Your 50% off coupon expires at midnight!
- Don’t sleep on this: Last call for your exclusive discount ?
- ⏳ Time’s running out! Grab your discount before it’s gone!
- Quick! Your special coupon is about to vanish ??
- ? Last dance with discounts – Save big today only!
- Hurry! The clock’s ticking on your VIP savings ⏰
- Final countdown: Claim your coupon before it’s too late! ?
- ? Money-saving alert: Your discount is expiring soon
- Act fast! Your personalized coupon is on its last legs ?♀️
- ? Hot deal alert: Last chance to score major savings
Last chance sale subject lines
- ?️ Shop ’til you drop: Our biggest sale ends tonight!
- Going, going, almost gone: Last hours of our mega sale!
- ⚡ Flash sale finale: Grab unbeatable deals now
- Don’t miss the boat on these final markdowns! ⛵
- ? The curtain’s closing on our spectacular sale
- Hurry! Our price-slashing party is coming to an end ?
- ? Cross the finish line with these last-minute deals
- Time to pounce: Our sale’s final countdown has begun ?
- ? Catch the last of our shooting star prices!
- Last call at the savings bar: Stock up before we close ?
Last chance for free shipping subject lines
- ✈️ Your free shipping ticket is about to expire!
- Quick! Catch the free shipping wave before it crashes ?
- ?️ Tick-tock: Free shipping offer ends in hours!
- Don’t let free delivery slip through your fingers! ?
- ? Our free shipping delivery trucks are revving up
- Free shipping’s swan song: Make your move now ?
- ?♂️ Sprint to checkout: Free shipping on its last lap
- ? Whoosh! There goes your last shot at free shipping!
- ? Free shipping is going bye-bye: Order now!
- Last boarding call for the free shipping express ?
Last chance product availability subject lines
- ? Alert: (Product Name) is flying off the shelves!
- Going, going… Get (Product Name) before it’s gone for good!
- ⏳ Time’s up: Snag the last (Product Name) now
- Don’t blink! (Product Name) is vanishing fast ?
- ? Rare find alert: Last few (Product Name) in stock
- Tick-tock: (Product Name) won’t be here tomorrow ⏰
- ?♀️ Race you to the last (Product Name)!
- SOS: Save Our Stock! (Product Name) is nearly sold out!
- ? Hot item warning: (Product Name) is in its final hours!
- Last call for (Product Name) – When it’s gone, it’s gone! ?
Last chance event registration subject lines
- ?️ Event gates closing: Register now or miss out!
- Tick-tock: Your chance to attend (Event Name) is fading ⏳
- ? 3… 2… 1… Last call for (Event Name) registration!
- Don’t be left out: (Event Name) signup ends tonight ?
- ? Final lap for (Event Name) tickets – Secure yours now!
- Hurry! The (Event Name) guest list is about to be locked ?
- ? Your star-studded opportunity is slipping away: Register for (Event Name)
- Last chance to join the (Event Name) party! ?
- ⏰ Time’s almost up: Grab your spot at (Event Name)
- ? Doors closing on (Event Name) registration – Act now!
8 best practices for last chance email subject lines
Let’s explore the best practices and valuable tips you can use to create attention-grabbing last chance email subject lines:
- Create a sense of urgency: To nudge customers to take immediate action, you can use words that communicate scarcity or a limited time frame. Your subject line may include phrases like “Last chance,” “Ending soon,” and “Final hours.”
- Use action-oriented language: Powerful last chance email subject lines should include strong verbs and action-oriented language to trigger swift action. Consider using words such as “Grab,” “Act now,” “Don’t miss out,” and “Claim your offer.”
- Experiment with emojis: Emojis add a personal touch and make emails more engaging and relatable. Use relevant emojis sparingly to grab the attention of the recipients.
- A/B test different variations: To identify the effectiveness of your last chance email subject line, testing is imperative. Split your email list into segments and experiment with different subject lines. You can analyze open rates, click-through rates, and conversions to determine the best approach.
- Test for mobile compatibility: Most emails are opened on the phone. It’s therefore essential that your subject lines are concise and readable on mobile devices.
- Avoid spam triggers: Excessive punctuation, unnecessary capitalization, or misleading language in your subject lines may act as spam triggers. For these reasons, it’s best to avoid them.
- Be transparent and honest: Ensure your subject line reflects email content. Misleading lines will disappoint your recipients and thus negatively impact their brand loyalty.
- Use data and insights: It’s essential to analyze past campaigns to see which emails had high open rates and conversions. Optimize your last chance emails with data-driven subject line strategies.
Following these best practices will not only help you craft better last chance email subject lines but also other email types like promo email subject lines, follow-up email subject lines, FOMO subject lines, and so on.
Last chance email examples
Creating effective last chance email subject lines is crucial for capturing your audience’s attention and driving conversions. Here are examples of last chance emails to inspire you:
1. Spotify
Subject line: Final call: Get your 2 free months of Premium

This subject line effectively creates a sense of urgency and exclusivity for its customers. By using the term “final call,” Spotify highlights that time is running out for customers to seize the offer. This language instills a fear of missing out and compels customers to act immediately.
Spotify clearly indicates the benefits of receiving two free months of Premium service.
This offer serves as a strong incentive for customers to click and explore the benefits of upgrading to the Premium subscription.
2. Packlane
Subject line: 24 hours left to save BIG

Packlane uses the subject line “24 hours left to save BIG” to communicate a sense of urgency and the opportunity for significant savings within a limited time frame.
It captures the recipients’ attention by highlighting the 24-hour window to take advantage of a compelling offer. The phrase “save BIG” emphasizes the potential for substantial discounts or cost savings, generating interest and motivating recipients to open the email swiftly.
The subject line’s a clear call to action encourages recipients to quickly secure the offer’s benefits before time runs out.
3. Hem
Subject line: Last call for free shipping!

Furniture designer Hem uses the subject line “Last call for free shipping” to create FOMO (fear of missing out) and immediately present the email’s offer.
Clicking through reveals a minimal email design with a large product image, the heading “Free shipping” split across the image, and the sub-heading “Last Call” with a description covering the date the offer expires.
The only CTA is a blue “Shop now” button, which stands out and encourages customers to click and take advantage of the offer.
4. Danner
Subject line: Time (and Stock) Are Running Out

Danner’s subject line, “Time (and Stock) Are Running Out,” effectively conveys a sense of urgency and scarcity.
It captures the recipients’ attention by highlighting limited time and available stock. Using parentheses around “and Stock” adds an additional element of urgency by letting them know there’s a risk of items selling out.
This subject line creates a sense of FOMO and prompts customers to take immediate action.
![]() | FiGPiN uses FOMO in email marketing by offering early access to new releases. Its website popup generates 1,000 new subscribers monthly, while automated messages, including new release announcements, drive 24% of email revenue from just 9% of sends, with a 22% conversion rate on the welcome series. Read the case study. |
5. Stripe
Subject line: Last chance to register for Sessions

Payment service provider Stripe uses the subject line “Last chance to register” and phrases like “final countdown begins” in its email to create a sense of urgency.
The email has a prominent “Register” button, making it simple for recipients to sign up. It also shows logos of well-known AI companies (Anthropic, ElevenLabs, and GitHub) to add credibility and appeal to events.
Scrolling down reveals upcoming events with images and descriptions, appealing to a broader range of potential attendees.
Final thoughts
With all these examples of last chance subject lines, you have everything you need to create compelling email campaigns that boost conversion rates and create a sense of urgency.
By incorporating the key takeaways from this article, you can craft catchy subject lines that grab attention, evoke urgency, and drive recipients to take action.
To maximize your email marketing efforts, you can try using email automation tools such as Omnisend’s email automation feature. By leveraging the power of automation, you can streamline your last chance email campaigns and deliver personalized messages to your audience at the right time.
TABLE OF CONTENTS
What’s next
No fluff, no spam, no corporate filler. Just a friendly letter, twice a month.