If you’re searching for the best Mad Mimi alternatives, you’re likely aware that the platform has officially retired as of August 30, 2024. So, now you need a new, equally good or better, solution.
Whether you’re looking for advanced features, cost-effectiveness, or a smooth migration process, finding the right email marketing tool is imperative for successful campaigns.
To help you find the right tool, we’ve carefully curated this list of the top 10 Mad Mimi alternatives. Every tool mentioned in the article is evaluated based on their features, pricing, pros and cons, and overall user satisfaction.
This 2025 comparison of platforms like Mad Mimi will help you find the perfect replacement to keep your efforts on track without reducing your subscriber list or engagement.
Ready to make the switch? Try Omnisend today for automated email marketing workflows
Omnisend is an exceptional Mad Mimi alternative, allowing you to create professional, personalized email campaigns in minutes — without coding or design skills. Simply pick from its library of stunning, customizable templates and get started.
Whether you’re managing one or multiple stores, Omnisend makes it easy to align your emails to your brand and share templates across stores. You can also track your campaign performance with comprehensive sales tracking and performance insights. These insights can tell you exactly which campaign is profitable and which drives the most sales.
Features
Email list cleaning and audience segmentation
Omnichannel marketing via email, SMS, and push notifications
Automated workflows to welcome and nurture subscribers
A/B testing for forms, email campaigns, and automations
Comprehensive reporting, analytics, and lead tracking
Pros
Free-forever plan
One-click integration with popular ecommerce platforms
Award-winning 24/7 customer support on every plan
Bonus SMS credits on the Pro plan
Cons
Frequent updates may create a bit of a learning curve for beginners
Pricing
Free: Access to all Omnisend features, up to 500 emails and push notifications, 60 SMS per month, and 24/7 customer support
Standard: Starts at $16/month, with everything in the free plan plus unlimited web push notifications and account expert
Pro: Starts at $59/month, with unlimited emails and push notifications, advanced reporting features, and SMS credits equal to the price of your plan
As a Mad Mimi alternative, Mailchimp offers basic automation options. It also has features that help you boost orders and customer lifetime value.
Easily create stunning content using AI tools and ready-made templates. Target customers with advanced data, such as spending habits and buying cadence. Also, gain insights with custom reports, funnel visualizations, and industry benchmarks.
Features
Customizable email capture forms with easy embedding options
User-friendly email builder with a variety of templates
Create ads for Google, Facebook, and Instagram
Advanced segmentation and reporting for targeted messaging
Generative AI features
Pros
Beginner-friendly interface
Extensive third-party app integrations
Targeted automation along the customer journey
Multichannel marketing capabilities via email, social media, and ads
Cons
You can have only one popup at a time. No library for forms is available.
Very limited Free plan (no email templates available, no email scheduling option, etc), and paid plans get expensive quickly
Limited support options on lower-tier plans
Mailchimp charges for email duplicates, so you can’t have the same subscriber in the different lists, or you pay extra for it
SMS marketing is not included in the pricing — it’s an additional add-on for extra charge
Pricing
Free: Limited features with up to 500 contacts
Essentials: Starts at $13/month for up to 500 contacts
Standard: Starts at $20/month for up to 500 contacts
Premium: Starts at $350/month for up to 10,000 contacts
Constant Contact stands out as a Mad Mimi alternative by offering more than just email marketing. It brings together social media marketing, advertising, and SEO into one powerful platform.
Its unique AI content recommendation tool lets you tailor your campaigns. While Constant Contact doesn’t have a free plan, you can try its features risk-free with a 14-day free trial and a 30-day money-back guarantee.
Features
Email templates, A/B testing, resend options
Social media marketing and advertising
Pre-built email automation templates
Automated email workflows
Pros
Beginner-friendly interface
High email deliverability rates
Built-in event management tools
Wide range of customer communication channels
Several customizable email templates
Cons
Limited options for automation
Some email templates may feel a bit outdated
Pricing increases with larger email lists
Basic segmentation
Pricing
Lite: $12/month for 500 contacts, one user, 1 GB storage
Standard: $35/month for 500 contacts, three users, 10 GB storage
Premium: $80/month for 500 contacts, unlimited users, 25 GB storage
MailerLite is a user-friendly email marketing platform that’s a great alternative to Mad Mimi, especially for new businesses. Its simple email builder, along with features like surveys, a website builder, and pre-built automation workflows, make it easy to create effective campaigns.
Plus, with integrations for Stripe, WordPress, Zapier, WooCommerce, and Shopify, MailerLite helps you grow your audience and drive revenue with ease.
Features
Marketing automation with pre-built workflows
Abandoned cart and multi-trigger automation
Subscriber list cleanup and optimization
Email verifier for better deliverability
151 app integrations
Pros
Clean, modern interface that’s easy to learn
Beautiful email templates that really stand out
Competitive pricing for small to medium-sized email lists
Strong A/B testing features for campaign optimization
Excellent customer support, even on lower-tier plans
Cons
Limited segmentation compared to some competitors
Lesser integration options than larger platforms
Slight delay in the account approval process
Pricing
Free: Up to 1,000 subscribers, 12,000 emails/month
Growing Business: Starts at $10/month, up to 500 subscribers and unlimited monthly emails
Advanced: Starts at $20/month, up to 500 subscribers and unlimited users
Emma by Marigold is an email and SMS marketing platform that makes an excellent alternative to Madmimi as it helps you create and send engaging campaigns.
With a focus on segmentation and automation, Emma makes it simple for teams of any size to leverage customer data for better engagement. It allows you to create and deliver personalized emails with an easy-to-use email builder that drives great results.
Its customizable templates, hands-on support, and scalable features are on par with the Mad Mimi email marketing platform.
Features
Multi-user account support for team collaboration
Efficiently manage email lists and high-volume sending
Easy email personalization and customization
Automated email follow-ups
A/B testing for email campaigns
Pros
AI Assistant to generate email content from scratch
SFTP (secure file transfer protocol) to automatically update your contacts inside Emma
Click-based heat map (this feature is extremely helpful for optimizing your campaigns and also can be found on Mailerlite and Omnisend)
Cons
Limited template libraries
Can be expensive if you’re on a tight budget
Pricing
Emma Lite: $99/month, 10,000 contacts, five users
Emma Essentials: $159/month, 10,000 contacts, 10 users
Emma for teams: $249/month, 10,000 contacts, 25 users
GetResponse lets you connect with your audience through emails, SMS, web push notifications, live chat, popups, and forms. With features like list-building, creating highly optimized landing pages with signup forms, and A/B testing, this tool makes a great Mad Mimi alternative.
It also stands out with features like SEO tools, 2,500 monthly newsletters, pre-designed templates, and autoresponders. With a 99% delivery rate, GetResponse is a popular choice.
Features
AI email generator for creating emails quickly
Advanced trigger-based emails
170+ integrations
Visual workflow builder for automated campaigns
List building features with segmentation and management
Pros
Affordable plans suitable for startup businesses
Live chat and webinar capabilities
Automated AI-powered email workflows
Cons
SMS marketing is only available on the highest-tier planThe free plan is very limited
Gets expensive quickly
Pricing
Email marketing: $19/month for 1,000 contacts
Marketing automation: $59/month for 1,000 contacts
Ecommerce marketing: $119/month for 1,000 contacts
Being in the marketing scene since 1998, AWeber combines time-tested strategies with modern innovations like AI writing and subject line assistance to save you time.
Beyond its effective email marketing features, this tool stands out for its exceptional customer support, serving as a reliable partner in your marketing journey.
Features
AI-powered email content creator
Library of 600+ responsive email templates for various purposes
Smart designer for creating branded email templates
Analytics for tracking website visits, sales, and revenue
Pros
Long-standing reputation in the industry
Effective marketing automation functionality for engaging sequences
Easy integration with various third-party websites and services
24/7 customer support via phone, email, and chat
Cons
The user interface may feel outdated compared to newer platforms
Lower-tier plans have quite limited features
AWeber includes unsubscribers into your monthly quota
Pricing
Free: Includes up to 500 subscribers
Lite: $15/month, unlimited subscribers, and up to three users
Plus: $30/month, unlimited users and email automation
Unlimited: $899/month, priority service, and unlimited access
Moosend is a simple and modern email marketing platform that deserves its place as one of the top Mad Mimi alternatives — thanks to its intuitive interface and simplified email campaign management capabilities.
You can use its drag-and-drop editor to design visually appealing emails, along with pre-designed automation templates, to save time. It also integrates well with various ecommerce platforms and CRMs, making it versatile for different business needs.
Features
Advanced list segmentation
AI subject line optimizer
Visual workflow builder for automation
Website and user action tracking
Detailed analytics and reporting tools
Powerful marketing automation and product recommendation features
Pros
User-friendly interface with a low learning curve
Wide range of customizable templates to fit any business style
Affordable plans with a free trial
Cons
No free plan
Poor compatibility with other markeeting channels
Some integrations may require technical setup, there is no native Shopify integration
Reporting features aren’t as detailed as competitors
Brevo is another suitable option if you’re switching from the Mad Mimi email marketing tool. It’s an all-in-one platform with advanced features for multichannel marketing. With Brevo, you can create and manage custom forms to grow your email list and gather valuable subscriber data.
Its marketing automation features streamline tasks like welcome series and abandoned cart reminders. Meanwhile, its AI-driven tools help optimize your campaign content and delivery timings.
Features
Email marketing campaign creation with 50+ customizable templates
SMS and WhatsApp marketing capabilities
Custom forms for lead generation
Performancenalytics and reporting
Web and mobile push notifications
Pros
ProsA comprehensive suite of marketing tools in one platform
Easy-to-use drag-and-drop email editor
Supports SMS and WhatsApp marketing to expand your reach
Cons
Limited social media integration
Very limited signup forms
Reporting is not as advanced as of some other options on this list
Pricing
Free: Up to 300 emails per day
Starter: Starts at $9/month for up to 5,000 emails
Business: Starts at $18/month for up to 5,000 emails
Much like Mad Mimi, VerticalResponse brings an array of tools to the table. With its editor, you can create professional-looking emails, select from a variety of customizable templates, and adjust the design to align with your brand.
Beyond its intuitive design capabilities, VerticalResponse includes powerful features like A/B testing and an email test kit to optimize the effectiveness of your campaigns. The test kit ensures your emails display correctly across 50+ devices and email clients, helping you avoid formatting issues.
Features
Email scheduling and automated follow-up emails
Advanced reporting for detailed campaign insights
A/B testing to optimize email performance
AI content assistant for crafting marketing messages
HTML email editor with mobile-responsive templates
Pros
Flexible pricing plans
Intuitive editor to create and send campaigns
AI feature for generating high-quality campaign content
Cons
Less advanced segmentation options
Steeper learning curve for users new to email marketing
Pricing
Basic: Starts at $13/month for up to 500 contacts
Pro: Starts at $19/month for up to 500 contacts
Comparison of Mad Mimi alternatives
Mad Mimi alternatives
Key features
Pricing (starts at)
Migration ease
Omnisend
– Email, SMS, and push notifications – Multiple templates for all kind of campaigns and forms – Read-to-go automated workflows – A/B testing – Multi-store support – Audience segmentation – Award-winning customer support for all customers
$16/month
Easy, with integrations with multiple marketing platforms
Best for small businesses: Omnisend, Brevo, Moosend, and Mailerliteare good options due to their simplicity and affordability
Best for ecommerce business: Mailchimp, Constant Contact, and Omnisend offer features that are particularly valuable for this industry
Best for agencies: Omnisend, AWeber, and GetResponse provide a wide range of features and integrations suitable for agencies
Make the right choice
The right email service provider can save you money, improve deliverability, and help you build better relationships with your customers. Here's everything you need to know to choose the best platform for you.
To find only the best Mad Mimi alternatives, we conducted a comprehensive evaluation. Our criteria included checking the essential features like email templates, automation, segmentation, and analytics.
We primarily assessed the tools based on ease of use, interface design, and onboarding process. Pricing was also a significant consideration to cater to all business sizes. We compared the cost of each platform, including free plans, tiered pricing structures, and the value offered for the price.
Our testing process involved hands-on assessments of each platform’s core functions, including campaign setup, email design, and performance analysis. We also considered user reviews from reliable review sites like G2 and Capterra to validate our findings.
Last but not least, we looked into customer support and response time as a key consideration.
With this combined approach, we ensured a well-rounded assessment and selection of the top Mad Mimi alternatives available in today’s market.
How to choose the best Mad Mimi alternative
Here are some key factors to consider when choosing a Mad Mimi alternative for your email marketing success:
Business needs and size: Consider your business size, email volume, and audience segmentation needs. Small businesses might prioritize ease of use and affordability, while larger companies may need advanced automation and analytics.
Email marketing budget: Some platforms offer free plans with limited features, while others charge based on the number of subscribers or emails sent. Choose one that provides the best balance between cost and features.
Ease of use: Opt for an email marketing tool with an intuitive interface, drag-and-drop editors, and clear workflows. This ensures that everyone can fully leverage the tool, especially if your team lacks technical expertise.
Once you’ve chosen a new email tool, managing the migration process is important to minimize disruption. Begin by exporting your existing subscriber list from Mad Mimi and cleaning it up to remove inactive or invalid emails.
Next, import this list into your new platform. Remember that you can take advantage of any migration tool offered by your chosen alternative to help simplify the process.
Switch to Omnisend for email marketing and get a powerful omnichannel marketing solution
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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