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10 best mass/bulk email services for your business 2024

Reading Time: 14 minutes

A common myth is that all mass email service providers are essentially the same. In reality, while these platforms allow you to send email campaigns to a large number of subscribers, they can vary significantly in terms of features, pricing, limitations, and the additional channels they support.

This article will break down the key differences between 10 of the top mass email services to help you find the ideal solution for your email marketing needs.

Try Omnisend for your bulk email service & send conversion-driven emails with ease

Our method of research

To determine the top 10 mass email services, we conducted extensive research evaluating key features, pricing models, and user reviews. Our team personally tested several platforms to assess their ease of use and effectiveness. Additionally, we analyzed findings from numerous other review articles and websites to comprehensively understand each service’s strengths and weaknesses.

What are bulk email services?

Bulk email services provide a powerful solution for businesses looking to reach a large audience. Sometimes called mass email services, these services offer a range of tools and features designed to simplify the process of managing email lists, creating compelling email content, and tracking the success of your campaigns.

Reasons to use bulk email services:

  • Promote sales and special offers
  • Distribute newsletters to keep subscribers informed
  • Announce product updates and new releases
  • Share important company announcements and news

When selecting a bulk email service, consider the following key features:

  • User behavior tracking to gain insights into subscriber engagement
  • Drag-and-drop email builder for easy template creation
  • Email segmentation and personalization to target specific audiences
  • A/B testing capabilities to optimize campaign performance
  • Automation workflows to streamline email sequences
  • Wide selection of email design templates
  • High deliverability rates to ensure your emails reach subscribers’ inboxes

To choose the best bulk email service for your business, align the available features with your specific goals. Look for a service that offers automation, comprehensive analytics, ease of use, compliance with email regulations, and cost-effectiveness. Be aware of pricing models that vary based on email volume, number of subscribers, and features included.

Best mass email services

As the table below shows, there’s a lot of variation between these 10 bulk email service providers.

But you can’t get much insight into the details from a table, so we’ve taken a closer look at each one to show you their key features, who they’re best for, and what their pricing is so that you can find the ideal solution for your email marketing needs.

 User ratingsFree planMax number of free emails per monthCost of premium plansBest for
Omnisend4.6/5 500From $16/moAdvanced email automation for ecommerce brands
Brevo4.5/5300/dayFrom $9/moBusinesses looking for an all-round digital marketing solution
AWeber4.2/53,000From $14.99/moSimple design and mailing list management
Mailjet4.0/56,000From $15/moBest for B2B businesses
Mailgun4.3/5100/dayFrom $15/moBest for custom setup
SendGrid4.0/56,000From $15/moBest for marketers looking to improve deliverability rates
HubSpot4.4/52,000From $20/moBest all-in-one solution
SendPulse4.6/515,000From $8/moBest for online courses
Elastic Email4.4/5xFrom $29/moBest for email only
Constant Contact4.0/5xFrom $12/moBest beginner-friendly marketing platform

Use our email pricing calculator below to quickly compare price rates and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Quick email provider pricing comparison

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    1. Omnisend

    Best mass email service for ecommerce

    Mass email services: Omnisend

    Omnisend was developed specifically for ecommerce businesses and, as such, has a number of ecommerce-specific features that you won’t find in a lot of other platforms. One such feature is its Product Recommender, which can automatically add new items or bestsellers to your emails if your store is on a compatible platform.

    Omnisend is an intuitive platform that offers email, push messages and SMS, which can be sent to any country in the world. It excels at automated workflows and has pre-built templates for workflows, emails, and forms, so you can start sending immediately.

    As these success stories demonstrate, the features are incredibly effective. From 123Presets doubling its revenue and The Cake Store enjoying a 32x higher conversion rate, Omnisend helps ecommerce brands to grow.

    With those credentials, you may think Omnisend must be expensive — if so, you’re about to be surprised. Its Free plan is free forever, does not have a trial, has no limitations on features, and offers 24/7 customer support. The paid plans begin at just $16 a month.

    Key features

    • Easy drag-and-drop email builder with ecommerce-specific blocks
    • Pre-built template gallery for emails and forms
    • Pre-built email automation workflows
    • Advanced email automation features
    • Segmentation and personalization based on subscribers’ behavior, demographics, and custom data
    • 130+ integrations 

    Pros

    • Affordable 
    • Very intuitive
    • Workflows can include email, SMS, and push messages
    • SMS can be sent to any country 
    • 24/7 customer support
    • Perfectly suited for ecommerce, with features designed to increase sales

    Price

    With pricing that’s consistently 40% cheaper than the leading ESP, its US merchants see a $72 for every $1 spent ROI. Omnisend proves that email marketing doesn’t need to break the bank to be effective. Omnisend has a Free, Standard, and Pro plan. The comprehensive free plan comes with 24/7/365 live support, allows you to send out 500 emails per month, and gives you access to the full suite of Omnisend tools and features, including automated workflows.

    The Standard plan starts from just $16 a month, and the Pro plan starts at $59 per month. 

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    2. Brevo 

    Best mass email service for businesses looking for an all-round digital marketing tool

    Mass email services: Brevo

    Brevo is designed as a one-stop digital marketing shop for small businesses. In addition to email marketing, it supports sending SMS and WhatsApp campaigns, offers live chat and chatbot features, and has a sales CRM to keep you on top of your pipeline.

    Key features

    • Multiple solutions (outside of mass email marketing) on one platform 
    • Easy subscriber and list management
    • A/B testing powered by machine-learning to help you find the ideal time to send emails

    Pros

    • Good integration to the backend of various platforms
    • Varied range of customizable templates 
    • All-in-one solution

    Cons

    • Human support is limited to paid plans
    • Users have reported slow response times
    • It could be too complex for some users, depending on their needs

    Price

    The Free plan allows up to 300 emails a day. However, there is no customer support, reporting, or automation on this plan. The Starter plan has a monthly email limit of 5,000 and starts at $9 a month. Basic reporting and email support are included. The Business plan starts at $18 a month and offers marketing automation, A/B testing, send time optimization, advanced reporting, and telephone support. There is also an Enterprise solution for organizations that need more.

    3. AWeber 

    Best mass email service for simplifying design and mailing list processes

    Mass email services: AWeber

    AWeber is a mass email service provider that offers additional features, including landing page creation.

    One of AWeber’s key features is the ability to use Canva without leaving your AWeber account. You can access thousands of free stock images and create professional-looking, branded emails and ecommerce landing pages with the click of a few buttons.

    Key features

    • Integration with Canva for easy design and branding
    • Drag-and-drop builders 
    • Automated email workflows 
    • Segment email subscribers 

    Pros

    • Quick and easy design tools 
    • Simple email scheduling
    • Integration with other platforms like Facebook, PayPal, and Shopify

    Cons

    • Users have reported that AWeber can feel overwhelming at first rather than intuitive
    • The Free and Lite plans are limited, you need the Plus plan to get everything AWeber offers

    Price

    The Free plan offers basic email support and templates and limits users to one landing page, one email automation, one email list, and 500 subscribers. 

    The Lite plan begins at $15 a month, allowing unlimited subscribers, three landing pages, three email automations, 24/7 support and advanced message analytics. There is still only one email list permitted, access to basic templates, and you can’t remove AWeber branding. 

    The Plus plan starts at $30 a month, offering unlimited email lists, landing pages, and email automations, as well as 24/7 support, advanced reporting, sales tracking, and the option to remove AWeber branding.

    4. Mailjet 

    Best mass email service for B2B businesses sending large campaigns

    Mass email services: Mailjet

    Mailjet is a mass email marketing platform that allows teams to collaborate in real-time, making changes together through the email editor. It supports sending transactional SMS through a partnership with Sinch, which gives them global sending ability.

    Key features

    • Built-in automation with common workflow and journey templates 
    • Email list filtering and segmentation
    • A/B testing and reporting
    • 90+ third-party integrations

    Pros

    • Easy to configure domain integration
    • Helps to verify email addresses prior to bulk sending 
    • Allows real-time collaboration 
    • Real-time performance data

    Cons

    • Not ideal if you want powerful workflows that include SMS and push messages
    • The Free plan doesn’t offer segmentation or customer support
    • Users have reported that the platform isn’t the most intuitive

    Price

    The Free plan is free forever but limited. The Essential plan begins at $15 per month and includes online support and segmentation. You need to be on the Premium plan, starting at $25 per month, to access automation, A/B testing, advanced statistics, collaboration, and priority support. There is also a Custom plan with pricing available upon request.

    5. Mailgun 

    Best mass email service for custom set-up

    Mass email services: Mailgun

    Mailgun is a mass email marketing service with a difference: it was built for developers. Unlike the other no-code platforms, Mailgun boasts that you can “send an email with a few lines of code” thanks to its robust APIs and comprehensive documentation. 

    Key features

    • Utilizes RESTful API
    • Reliable cloud-based SMTP Servers
    • Inbound email route management and automation
    • Tools to measure the success of campaigns

    Pros

    • Powerful platform
    • Segmentation, A/B testing, and automation are supported
    • A focus on deliverability helps to ensure you land in the inbox

    Cons

    • No free plan
    • Built for developers, meaning it’s not suitable for everyone
    • No SMS, push messaging, or workflows

    Price

    Mailgun doesn’t offer a free plan. Instead there is a one-month free trial with 24/7 ticket support, email tracking and analytics, and five days of log retention. Its Basic plan starts at $15 per month with up to 10,000 monthly emails. Its Foundation plan starts at $35 per month with up to 50,000 emails included, and the Scale plan starts at $90 per month with up to 100,000 emails included. The Scale plan offers send time optimization and live phone support. There is also a Custom plan for organizations that need more scale. 

    6. SendGrid

    Best mass email service for marketers looking to improve deliverability rates

    Mass email services: SendGrid

    SendGrid is a powerful platform with integration tools for developers. It prides itself on high deliverability and 24/7 tech support. SendGrid offers transactional emails, automated emails, SMS, WhatsApp, and video.

    Key features

    • Can be integrated with your current email system via adaptable API to improve deliverability
    • Real-time analytics
    • Customizable email design and automation templates

    Pros

    • Replaces in-house email infrastructure
    • Supports integration with other platforms
    • 24/7 tech support

    Cons

    • The UI is not very intuitive
    • Steep learning curve
    • Limited customization for email templates

    Price

    SendGrid has two subscription options: Email API Plans, where you can integrate email into your app or website, and Marketing Campaigns Plans, where you can send email campaigns and automations.

    The Email API Plans has a free-forever plan, allowing up to 100 emails a day. Its Essentials plan begins at $19.95 per month and offers enhanced customer support as well as up to 50,000 emails a month. The Pro plan begins at $89.95 per month, offering a dedicated IP, single sign-on (SSO), phone support, and up to 150,000 emails per month before overages apply. For advanced needs, there is a custom pricing for the Premier tier.

    For its Marketing Campaigns Plans, the Free plan allows up to 6,000 monthly emails and includes segmentation, one signup form, A/B testing, and automation. The Basic plan begins at $15 per month and ramps up what’s available on the Free plan — except, curiously, it doesn’t offer automation. Finally, the Advanced plan begins at $60 per month and includes 15 signup forms, guaranteed response times for customer support, a dedicated IP, and 1,000 teammates.

    7. HubSpot

    Best mass email service all-in-one solution

    Mass email services: HubSpot

    HubSpot is an all-in-one platform offering solutions for marketing, sales, and customer service. These solutions include chatbots, a CRM, popups, landing pages, social media management, email marketing, as well as creating and running ads.

    Key features

    • Email marketing, including automated workflows
    • CRM for managing contacts
    • Signup forms, popups, landing pages, web builder
    • 1,000+ integrations

    Pros

    • Wide integration with other platforms
    • Supports marketing, sales, and customer service
    • Run campaigns, your website, blog, and your sales pipeline in one place

    Cons

    • No native SMS support
    • Can be expensive

    Price

    HubSpot has a lot of pricing options, depending on whether you’re an individual/small team or a larger business, as well as which services you require. The CRM suite for individuals and small teams has a free plan, the Starter plan begins at $20 a month, while the Professional plan starts at $800 a month. For businesses and enterprises, there is an additional Enterprise plan starting at $3,600 a month. 

    The Marketing Hub starts at $800 a month for businesses and enterprises, while the Sales Hub starts at $150. For individuals and small teams, the cheaper option is the aforementioned $20 CRM suite.

    HubSpot also lets you build a bundle, combining the elements you need from the different hubs.

    8. SendPulse 

    Best mass email service for online courses

    Mass email services: SendPulse

    SendPulse is a multichannel sales and marketing platform. It supports email marketing, SMS, web push, and chatbots. In addition, it features an online course creator: build landing and registration pages, automate sales with the CRM, add course moderators, create tests, assign homework and certificates, and accept payments. 

    Key features

    • Online course creation
    • CRM
    • Create signup forms and landing pages
    • Analytics and A/B testing

    Pros

    • The ability to create a course, enroll students, and collect payments
    • 24/7 support in five languages
    • 40+ integrations

    Cons

    • Users have reported the UI isn’t intuitive
    • Not as many integrations as other tools
    • Free plan is limited

    Price

    SendPulse has four pricing plans: Free, Standard, Pro, Enterprise. The free plan allows up to 500 contacts and 15,000 emails a month, but only allows for one automation event, one landing page, and there is no A/B testing or the ability to save segments.

    The Standard plan Begins at $8 a month with unlimited email sends, three landing pages, and five audience segments. The Pro plan starts at $9.6 per month and offers five landing pages and unlimited audience segments. The Enterprise plan starts at $13.44 per month with unlimited automation events, landing pages, and audience segments.

    9. Elastic Email 

    Best mass email service for email only

    Mass email services: Elastic Email

    Elastic Email is focused on email, with support for solopreneurs and large teams. Create emails, set up automations, create A/B tests, monitor analytics, and learn why people unsubscribe. It also has tools to help grow your list, including popups and landing pages, but there is no native support for SMS or other channels.

    Key features

    • Transactional and automated emails
    • A/B tests and reporting
    • Tools to grow your email list
    • Email API to integrate your own website or app

    Pros

    • 19 integrations
    • RESTful email API
    • Strong suite of tools for email marketing

    Cons

    • No free plan
    • Relatively small number of integrations
    • Only natively supports email, not omnichannel features

    Price

    Elastic Email has two plans for email marketing: Starter and Pro. Starter begins at $29 per month for up to 2,500 contacts, 37,500 emails a month, segmentation, analytics, and customer support, but no automation. Pro begins at $49 per month but does include automations, faster delivery, webhooks, and user management. Both plans include 24/7 customer support with an average response time of one day.

    10. Constant Contact 

    Best mass email service beginner-friendly marketing platform

    Mass email services: Constant Contact

    Constant Contact is a comprehensive marketing platform that offers tools for marketing, lead generation, and CRM. There are tools for customers whether they’re getting started or are already at advanced stages, including email and SMS marketing, automation, and full funnel reporting.

    Key features

    • Easy to use platform 
    • Can create and publish social media posts
    • Email and SMS marketing
    • Automation

    Pros

    • 300+ integrations
    • Caters to both marketing and sales
    • Mobile app to manage your account on the go

    Cons

    • No free plan
    • No push messaging
    • Users have reported slow response times to support requests

    Price

    Constant Contact offers three main plan tiers: Lite, Standard, and Premium. The Lite plan starts at $12 per month and includes monthly emails up to 10x your number of contacts. It offers basic email features like drag-and-drop templates, scheduled sends, and self-service support.

    The Standard plan starts at $35 per month. This tier allows for monthly emails up to 12x your number of contacts and offers more advanced capabilities like subject line A/B testing, dynamic content, and detailed reporting. The Premium plan starts at $80 per month and is for businesses looking to maximize their reach and growth. The monthly email sends is up to 24x your number of contacts The Premium tier adds powerful automation, segmentation tools, AI-powered content recommendations, and access to the Google Ads and Facebook Lookalike Ad managers.

    All plans include self-service support, live chat, and phone support. Prepay and nonprofit discounts are available across the tiers. Businesses should choose the plan that best fits their email marketing and CRM needs based on their number of contacts and desired features.

    What is a mass email?

    A mass email is a message sent to a large group of recipients simultaneously. Common types of mass email campaigns include:

    • Promotional campaigns: Emails promoting products, services, sales, or special offers to a broad audience
    • Newsletter campaigns: Regular email updates featuring content, news, or information sent to a mailing list
    • Transactional emails: Emails sent to confirm orders, shipping, payments, or other customer transactions
    • Drip campaigns: A series of automated emails sent to subscribers over time, often triggered by specific user actions or behaviors
    • Event campaigns: Emails promoting upcoming events, webinars, conferences, or other occasions
    • Segmented campaigns: Emails tailored to specific subscriber segments based on demographics, interests, or engagement level
    • Re-engagement campaigns: Emails aiming to re-activate inactive or lapsed subscribers and customers
    • Survey and feedback campaigns: Emails requesting customer feedback, reviews, or participation in market research

    The key characteristic of mass emails is that the same core message is distributed to a sizable audience instead of highly personalized one-to-one email communication. However, mass emails can still utilize segmentation and dynamic content to provide more targeted messaging to different subscriber groups within the overall recipient list.

    Mass email success stories

    The following success stories demonstrate how Amundsen Sports and Snatcher have leveraged automations and mass email campaigns to drive revenue, engage customers, and dominate their respective markets. 

    By implementing strategic email marketing tactics and utilizing powerful automation tools, these companies have achieved remarkable growth.

    Amundsen Sports

    Mass email success stories: Amundsen sports

    Amundsen Sports, a Norwegian outdoor apparel brand, leverages Omnisend’s email marketing platform to create highly effective automated email campaigns that drive significant revenue.

    • Order confirmation automation: Amundsen’s order confirmation email is its most successful automation, accounting for 16.7% of Omnisend-attributed yearly revenue. The simple, well-designed email has a 32% conversion rate, meaning nearly one in three customers who click on it make another purchase.
    • Automated workflows: In addition to the order confirmation, Amundsen has set up welcome, abandoned cart, and product abandonment automations. These three automations account for 29.4% of Omnisend-driven sales despite making up only 3.6% of total email sends.
    • Promotional campaigns: 70.6% of Omnisend sales come from promotional email campaigns. Amundsen targets engaged subscribers first and then sends them to the rest of the list to maintain a good email reputation and avoid overloading the website.
    • Omnisend integration: Amundsen chose Omnisend for its ease of use, especially in building branded email templates and automations. The direct integration with their WooCommerce store also provides more flexibility and performance insights.

    Amundsen Sports’ focus on creating a seamless, on-brand customer experience through email automation has been a major driver of its ecommerce sales and revenue growth.

    Snatcher

    Mass email success stories: Snatcher

    Snatcher has achieved remarkable success in the fast-paced world of online marketing through their strategic use of automation and mass email campaigns.

    • Mastery of automation: Snatcher has effectively eliminated the need for manual, time-consuming tasks by leveraging powerful software and AI-driven tools. From lead generation to customer outreach, Snatcher’s automated systems work tirelessly, ensuring that every opportunity is maximized.
    • Mass email campaigns: One of the key drivers of Snatcher’s revenue growth is its implementation of mass email campaigns. By tapping into vast mailing lists and carefully crafted messaging, the company can reach a vast audience with laser-focused precision, connecting with potential customers on a massive scale and converting them into loyal clients.
    • Impressive revenue growth: Snatcher’s revenue figures have soared in recent years, with the company reporting a staggering 74% increase in revenue. This remarkable growth can be directly attributed to the company’s relentless pursuit of automation and its expert execution of mass email campaigns.
    • Industry leadership: Through its innovative approach, Snatcher has not only outpaced its competitors but also set a new standard for success in the industry. As the digital landscape continues to evolve, the company remains at the forefront, constantly adapting and refining its strategies to stay ahead of the curve.

    Useful resources

    When it comes to choosing a mass email service, there are a lot of things to consider. They can vary not only in which features are offered, but also how much it will cost to access those features. There are also differences in customer support, the learning curve of the platform, and how well they’ll support your needs as your business scales.

    Get started with a bulk email service and try Omnisend to drive sales and engagement

    Bernard Meyer
    Article by
    Bernard Meyer

    Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.