A common myth is that all mass email service providers are essentially the same. In reality, while these platforms allow you to send email campaigns to a large number of subscribers, they can vary significantly in terms of features, pricing, limitations, and the additional channels they support.
This article will break down the key differences between 10 of the top mass email services to help you find the ideal solution for your email marketing needs.
Try Omnisend for your bulk email service & send conversion-driven emails with ease
To determine the top 10 mass email services, we conducted extensive research evaluating key features, pricing models, and user reviews. Our team personally tested several platforms to assess their ease of use and effectiveness. Additionally, we analyzed findings from numerous other review articles and websites to comprehensively understand each service’s strengths and weaknesses.
What are bulk email services?
Bulk email services provide a powerful solution for businesses looking to reach a large audience. Sometimes called mass email services, these services offer a range of tools and features designed to simplify the process of managing email lists, creating compelling email content, and tracking the success of your campaigns.
Reasons to use bulk email services:
Promote sales and special offers
Distribute newsletters to keep subscribers informed
Announce product updates and new releases
Share important company announcements and news
When selecting a bulk email service, consider the following key features:
User behavior tracking to gain insights into subscriber engagement
Drag-and-drop email builder for easy template creation
Email segmentation and personalization to target specific audiences
A/B testing capabilities to optimize campaign performance
Automation workflows to streamline email sequences
Wide selection of email design templates
High deliverability rates to ensure your emails reach subscribers’ inboxes
To choose the best bulk email service for your business, align the available features with your specific goals. Look for a service that offers automation, comprehensive analytics, ease of use, compliance with email regulations, and cost-effectiveness. Be aware of pricing models that vary based on email volume, number of subscribers, and features included.
Best mass email services
As the table below shows, there’s a lot of variation between these 10 bulk email service providers.
But you can’t get much insight into the details from a table, so we’ve taken a closer look at each one to show you their key features, who they’re best for, and what their pricing is so that you can find the ideal solution for your email marketing needs.
Use our email pricing calculator below to quickly compare price rates and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
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You can compare Omnisend and 2 more providers at once.
Omnisend
Klaviyo
Mailchimp
Drip
Moosend
Active Campaign
Get ResponseGetResponse
MailerLite
You can compare Omnisend and 2 more providers at once.
Omnisend was developed specifically for ecommerce businesses and, as such, has a number of ecommerce-specific features that you won’t find in a lot of other platforms. One such feature is its Product Recommender, which can automatically add new items or bestsellers to your emails if your store is on a compatible platform.
Omnisend is an intuitive platform that offers email, push messages and SMS, which can be sent to any country in the world. It excels at automated workflows and has pre-built templates for workflows, emails, and forms, so you can start sending immediately.
With those credentials, you may think Omnisend must be expensive — if so, you’re about to be surprised. Its Free plan is free forever, does not have a trial, has no limitations on features, and offers 24/7 customer support. The paid plans begin at just $16 a month.
Key features
Easy drag-and-drop email builder with ecommerce-specific blocks
Pre-built template gallery for emails and forms
Pre-built email automation workflows
Advanced email automation features
Segmentation and personalization based on subscribers’ behavior, demographics, and custom data
Workflows can include email, SMS, and push messages
SMS can be sent to any country
24/7 customer support
Perfectly suited for ecommerce, with features designed to increase sales
Price
With pricing that’s consistently 40% cheaper than the leading ESP, its US merchants see a $73.20 for every $1 spent ROI. Omnisend proves that email marketing doesn’t need to break the bank to be effective. Omnisend has a Free, Standard, and Pro plan. The comprehensive free plan comes with 24/7/365 live support, allows you to send out 500 emails per month, and gives you access to the full suite of Omnisend tools and features, including automated workflows.
The Standard plan starts from just $16 a month, and the Pro plan starts at $59 per month.
Best mass email service for startups and small businesses looking for an affordable email marketing tool
Sender is an affordable email marketing service that offers a generous free plan and exceptional customer service, even for those using the free tier. Designed with beginners in mind, Sender offers a human-friendly interface that simplifies the email design process, making it easy to create and send effective emails without any hassle.
The drag-and-drop email builder, complete with responsive templates, allows you to design professional emails in minutes, whether at your desk or on the go. Sender also empowers you to capture leads easily with popups, segment your audience, and deliver tailored content to customers. The live reporting feature and newsletter heatmap give you real-time insights into your campaign’s performance so you can fine-tune your strategy and maximize results.
Key features
Email and SMS marketing automation
Drag-and-drop email builder with responsive templates
Advanced segmentation and personalization
Live reporting and newsletter heatmap
24/7 friendly customer support
Pros
Generous free plan with all email automation features
Responsive email templates that work seamlessly across devices
Real-time analytics to track and optimize campaign performance
Excellent customer service, even for free plan users
Cons
Sender branding on the Free Forever plan
Price
The Free Forever plan allows up to 2,500 subscribers and 15,000 emails per month. For growing businesses, the Standard plan starts at $15 per month.
The Professional plan is priced at $29 per month with features such as dedicated IPs and advanced automation. For enterprise-level needs, Sender offers custom solutions with tailored pricing to meet specific requirements.
Best mass email service for businesses looking for an all-round digital marketing tool
Brevo is designed as a one-stop digital marketing shop for small businesses. In addition to email marketing, it supports sending SMS and WhatsApp campaigns, offers live chat and chatbot features, and has a sales CRM to keep you on top of your pipeline.
Key features
Multiple solutions (outside of mass email marketing) on one platform
A/B testing powered by machine-learning to help you find the ideal time to send emails
Pros
Good integration to the backend of various platforms
Varied range of customizable templates
All-in-one solution
Cons
Human support is limited to paid plans
Users have reported slow response times
It could be too complex for some users, depending on their needs
Price
The Free plan allows up to 300 emails a day. However, there is no customer support, reporting, or automation on this plan. The Starter plan has a monthly email limit of 5,000 and starts at $9 a month. Basic reporting and email support are included. The Business plan starts at $18 a month and offers marketing automation, A/B testing, send time optimization, advanced reporting, and telephone support. There is also an Enterprise solution for organizations that need more.
Best mass email service for simplifying design and mailing list processes
AWeber is a mass email service provider that offers additional features, including landing page creation.
One of AWeber’s key features is the ability to use Canva without leaving your AWeber account. You can access thousands of free stock images and create professional-looking, branded emails and ecommerce landing pages with the click of a few buttons.
Key features
Integration with Canva for easy design and branding
Drag-and-drop builders
Automated email workflows
Segment email subscribers
Pros
Quick and easy design tools
Simple email scheduling
Integration with other platforms like Facebook, PayPal, and Shopify
Cons
Users have reported that AWeber can feel overwhelming at first rather than intuitive
The Free and Lite plans are limited, you need the Plus plan to get everything AWeber offers
Price
The Free plan offers basic email support and templates and limits users to one landing page, one email automation, one email list, and 500 subscribers.
The Lite plan begins at $15 a month, allowing unlimited subscribers, three landing pages, three email automations, 24/7 support and advanced message analytics. There is still only one email list permitted, access to basic templates, and you can’t remove AWeber branding.
The Plus plan starts at $30 a month, offering unlimited email lists, landing pages, and email automations, as well as 24/7 support, advanced reporting, sales tracking, and the option to remove AWeber branding.
Best mass email service for B2B businesses sending large campaigns
Mailjet is a mass email marketing platform that allows teams to collaborate in real-time, making changes together through the email editor. It supports sending transactional SMS through a partnership with Sinch, which gives them global sending ability.
Key features
Built-in automation with common workflow and journey templates
Email list filtering and segmentation
A/B testing and reporting
90+ third-party integrations
Pros
Easy to configure domain integration
Helps to verify email addresses prior to bulk sending
Allows real-time collaboration
Real-time performance data
Cons
Not ideal if you want powerful workflows that include SMS and push messages
The Free plan doesn’t offer segmentation or customer support
Users have reported that the platform isn’t the most intuitive
Price
The Free plan is free forever but limited. The Essential plan begins at $15 per month and includes online support and segmentation. You need to be on the Premium plan, starting at $25 per month, to access automation, A/B testing, advanced statistics, collaboration, and priority support. There is also a Custom plan with pricing available upon request.
Mailgun is a mass email marketing service with a difference: it was built for developers. Unlike the other no-code platforms, Mailgun boasts that you can “send an email with a few lines of code” thanks to its robust APIs and comprehensive documentation.
Key features
Utilizes RESTful API
Reliable cloud-based SMTP Servers
Inbound email route management and automation
Tools to measure the success of campaigns
Pros
Powerful platform
Segmentation, A/B testing, and automation are supported
A focus on deliverability helps to ensure you land in the inbox
Cons
No free plan
Built for developers, meaning it’s not suitable for everyone
No SMS, push messaging, or workflows
Price
Mailgun doesn’t offer a free plan. Instead there is a one-month free trial with 24/7 ticket support, email tracking and analytics, and five days of log retention. Its Basic plan starts at $15 per month with up to 10,000 monthly emails. Its Foundation plan starts at $35 per month with up to 50,000 emails included, and the Scale plan starts at $90 per month with up to 100,000 emails included. The Scale plan offers send time optimization and live phone support. There is also a Custom plan for organizations that need more scale.
Best mass email service for marketers looking to improve deliverability rates
SendGrid is a powerful platform with integration tools for developers. It prides itself on high deliverability and 24/7 tech support. SendGrid offers transactional emails, automated emails, SMS, WhatsApp, and video.
Key features
Can be integrated with your current email system via adaptable API to improve deliverability
Real-time analytics
Customizable email design and automation templates
Pros
Replaces in-house email infrastructure
Supports integration with other platforms
24/7 tech support
Cons
The UI is not very intuitive
Steep learning curve
Limited customization for email templates
Price
SendGrid has two subscription options: Email API Plans, where you can integrate email into your app or website, and Marketing Campaigns Plans, where you can send email campaigns and automations.
The Email API Plans has a free-forever plan, allowing up to 100 emails a day. Its Essentials plan begins at $19.95 per month and offers enhanced customer support as well as up to 50,000 emails a month. The Pro plan begins at $89.95 per month, offering a dedicated IP, single sign-on (SSO), phone support, and up to 150,000 emails per month before overages apply. For advanced needs, there is a custom pricing for the Premier tier.
For its Marketing Campaigns Plans, the Free plan allows up to 6,000 monthly emails and includes segmentation, one signup form, A/B testing, and automation. The Basic plan begins at $15 per month and ramps up what’s available on the Free plan — except, curiously, it doesn’t offer automation. Finally, the Advanced plan begins at $60 per month and includes 15 signup forms, guaranteed response times for customer support, a dedicated IP, and 1,000 teammates.
HubSpot is an all-in-one platform offering solutions for marketing, sales, and customer service. These solutions include chatbots, a CRM, popups, landing pages, social media management, email marketing, as well as creating and running ads.
Key features
Email marketing, including automated workflows
CRM for managing contacts
Signup forms, popups, landing pages, web builder
1,000+ integrations
Pros
Wide integration with other platforms
Supports marketing, sales, and customer service
Run campaigns, your website, blog, and your sales pipeline in one place
Cons
No native SMS support
Can be expensive
Price
HubSpot has a lot of pricing options, depending on whether you’re an individual/small team or a larger business, as well as which services you require. The CRM suite for individuals and small teams has a free plan, the Starter plan begins at $20 a month, while the Professional plan starts at $800 a month. For businesses and enterprises, there is an additional Enterprise plan starting at $3,600 a month.
The Marketing Hub starts at $800 a month for businesses and enterprises, while the Sales Hub starts at $150. For individuals and small teams, the cheaper option is the aforementioned $20 CRM suite.
HubSpot also lets you build a bundle, combining the elements you need from the different hubs.
SendPulse is a multichannel sales and marketing platform. It supports email marketing, SMS, web push, and chatbots. In addition, it features an online course creator: build landing and registration pages, automate sales with the CRM, add course moderators, create tests, assign homework and certificates, and accept payments.
Key features
Online course creation
CRM
Create signup forms and landing pages
Analytics and A/B testing
Pros
The ability to create a course, enroll students, and collect payments
24/7 support in five languages
40+ integrations
Cons
Users have reported the UI isn’t intuitive
Not as many integrations as other tools
Free plan is limited
Price
SendPulse has four pricing plans: Free, Standard, Pro, Enterprise. The free plan allows up to 500 contacts and 15,000 emails a month, but only allows for one automation event, one landing page, and there is no A/B testing or the ability to save segments.
The Standard plan Begins at $8 a month with unlimited email sends, three landing pages, and five audience segments. The Pro plan starts at $9.6 per month and offers five landing pages and unlimited audience segments. The Enterprise plan starts at $13.44 per month with unlimited automation events, landing pages, and audience segments.
Best mass email service beginner-friendly marketing platform
Constant Contact is a comprehensive marketing platform that offers tools for marketing, lead generation, and CRM. There are tools for customers whether they’re getting started or are already at advanced stages, including email and SMS marketing, automation, and full funnel reporting.
Key features
Easy to use platform
Can create and publish social media posts
Email and SMS marketing
Automation
Pros
300+ integrations
Caters to both marketing and sales
Mobile app to manage your account on the go
Cons
No free plan
No push messaging
Users have reported slow response times to support requests
Price
Constant Contact offers three main plan tiers: Lite, Standard, and Premium. The Lite plan starts at $12 per month and includes monthly emails up to 10x your number of contacts. It offers basic email features like drag-and-drop templates, scheduled sends, and self-service support.
The Standard plan starts at $35 per month. This tier allows for monthly emails up to 12x your number of contacts and offers more advanced capabilities like subject line A/B testing, dynamic content, and detailed reporting. The Premium plan starts at $80 per month and is for businesses looking to maximize their reach and growth. The monthly email sends is up to 24x your number of contacts The Premium tier adds powerful automation, segmentation tools, AI-powered content recommendations, and access to the Google Ads and Facebook Lookalike Ad managers.
All plans include self-service support, live chat, and phone support. Prepay and nonprofit discounts are available across the tiers. Businesses should choose the plan that best fits their email marketing and CRM needs based on their number of contacts and desired features.
A mass email is a message sent to a large group of recipients simultaneously. Common types of mass email campaigns include:
Promotional campaigns: Emails promoting products, services, sales, or special offers to a broad audience
Newsletter campaigns: Regular email updates featuring content, news, or information sent to a mailing list
Transactional emails: Emails sent to confirm orders, shipping, payments, or other customer transactions
Drip campaigns: A series of automated emails sent to subscribers over time, often triggered by specific user actions or behaviors
Event campaigns: Emails promoting upcoming events, webinars, conferences, or other occasions
Segmented campaigns: Emails tailored to specific subscriber segments based on demographics, interests, or engagement level
Re-engagement campaigns: Emails aiming to re-activate inactive or lapsed subscribers and customers
Survey and feedback campaigns: Emails requesting customer feedback, reviews, or participation in market research
The key characteristic of mass emails is that the same core message is distributed to a sizable audience instead of highly personalized one-to-one email communication. However, mass emails can still utilize segmentation and dynamic content to provide more targeted messaging to different subscriber groups within the overall recipient list.
Mass email success stories
The following success stories demonstrate how Amundsen Sports and Snatcher have leveraged automations and mass email campaigns to drive revenue, engage customers, and dominate their respective markets.
By implementing strategic email marketing tactics and utilizing powerful automation tools, these companies have achieved remarkable growth.
Amundsen Sports, a Norwegian outdoor apparel brand, leverages Omnisend’s email marketing platform to create highly effective automated email campaigns that drive significant revenue.
Order confirmation automation: Amundsen’s order confirmation email is its most successful automation, accounting for 16.7% of Omnisend-attributed yearly revenue. The simple, well-designed email has a 32% conversion rate, meaning nearly one in three customers who click on it make another purchase.
Automated workflows: In addition to the order confirmation, Amundsen has set up welcome, abandoned cart, and product abandonment automations. These three automations account for 29.4% of Omnisend-driven sales despite making up only 3.6% of total email sends.
Promotional campaigns: 70.6% of Omnisend sales come from promotional email campaigns. Amundsen targets engaged subscribers first and then sends them to the rest of the list to maintain a good email reputation and avoid overloading the website.
Omnisend integration: Amundsen chose Omnisend for its ease of use, especially in building branded email templates and automations. The direct integration with their WooCommerce store also provides more flexibility and performance insights.
Amundsen Sports’ focus on creating a seamless, on-brand customer experience through email automation has been a major driver of its ecommerce sales and revenue growth.
Snatcher has achieved remarkable success in the fast-paced world of online marketing through their strategic use of automation and mass email campaigns.
Mastery of automation: Snatcher has effectively eliminated the need for manual, time-consuming tasks by leveraging powerful software and AI-driven tools. From lead generation to customer outreach, Snatcher’s automated systems work tirelessly, ensuring that every opportunity is maximized.
Mass email campaigns: One of the key drivers of Snatcher’s revenue growth is its implementation of mass email campaigns. By tapping into vast mailing lists and carefully crafted messaging, the company can reach a vast audience with laser-focused precision, connecting with potential customers on a massive scale and converting them into loyal clients.
Impressive revenue growth: Snatcher’s revenue figures have soared in recent years, with the company reporting a staggering 74% increase in revenue. This remarkable growth can be directly attributed to the company’s relentless pursuit of automation and its expert execution of mass email campaigns.
Industry leadership: Through its innovative approach, Snatcher has not only outpaced its competitors but also set a new standard for success in the industry. As the digital landscape continues to evolve, the company remains at the forefront, constantly adapting and refining its strategies to stay ahead of the curve.
Useful resources
When it comes to choosing a mass email service, there are a lot of things to consider. They can vary not only in which features are offered, but also how much it will cost to access those features. There are also differences in customer support, the learning curve of the platform, and how well they’ll support your needs as your business scales.
For more information on mass email marketing, we have lots of related articles on our blog:
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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