10 best one-product Shopify store examples & expert tips

Reading Time: 10 minutes

A one-product Shopify store sells a single item, and if you want to be fancy, it can have color, size, and customization options.

For instance, you could sell a metal water bottle in five finishes or with the customer’s name on it. It doesn’t need to be unique — if there’s demand for it, you could change how it’s delivered or experienced to differentiate yourself from competitors.

A few options include offering free next-day delivery, subscriptions for high-ticket items, and developing luxury packaging to make standard items giftable.

Join us below to discover 10 single-product websites that nail their sales strategies and expert tips for making your Shopify store successful.

What is a one-product Shopify store?

You sell one product on your Shopify store. That’s it. Instead of spreading yourself thin across multiple items, you perfect and market a single item that solves a customer problem. This simplifies the customer’s shopping experience, too, allowing them to make quicker purchasing decisions without experiencing choice overload.

Building one product store works when you’re not competing with Amazon or big retailers. Find an underserved niche and develop a unique product or experience your customers can’t get anywhere else.

Benefits and challenges of starting a one-product Shopify store

You’ll put all your energy, time, and money into making one item successful. On paper, it sounds like an easier ecommerce strategy than selling multiple products. But before you jump in, understand what you’re walking into — both the bright side and the risks:

Benefits

• Site build and launch times are faster than multi-product stores
• Every brand element and message reinforces one product story
• One product means streamlined stock control and reordering
• Marketing focuses entirely on perfecting one product’s customer journey
• Volume discounts kick in faster when ordering materials for one product

Challenges

• Betting everything on one product means no safety net if the market falls flat
• Growth hits natural limits at market saturation, forcing tough expansion decisions
• Seasonal products or trend-dependent items create unpredictable revenue swings
• Customer retention suffers when shoppers want more variety from a brand they trust
• Competitors could copy your product and undercut your price when they spot success

Key features of one-product Shopify stores

Researching successful one-product stores, you’ll notice certain features keep showing up that move the needle on sales. Here’s what works consistently:

• Value proposition: These hit visitors right away, typically front and center on the homepage and in table lists
• Videos: Product videos show your item in action, giving customers confidence by demonstrating how it solves their problem
• Brand mission: Brand mission stories transform ordinary products into meaningful purchases, connecting deeply with customers’ values
• Reviews: Review sections build trust through social proof, with top stores showcasing both written feedback and user-generated content
• Subscriptions: Subscription options turn one-time buyers into recurring revenue (especially effective for consumable or replenishable items)
• Blogs: Blog content educates potential customers, ranking for valuable search terms while nurturing prospects who aren’t ready to buy
• Quizzes: Product quizzes guide customers to the perfect version of your product, boosting conversion rates with personalized recommendations

Examples of single-product Shopify stores

Check out these single-product Shopify stores to inspire your own:

1. Flaus

Industry: Dental care

Flaus sells a single electric flosser plus accessories that make daily dental care faster and easier than traditional string floss.

Social proof (90,000+ users), expert endorsement, and problem-solution storytelling create a compelling single-product conversion funnel. Its UVP (unique value proposition) comparison table “Traditional Flossing vs. Flaus” directly addresses pain points.

Here’s its UVP table in action:

Notice how it makes the selling points stand out with a green-branded top benefits entry that matches the CTA button? That conversion element gets visitors to take the next step.

Takeaways from this store example

• Launch with consistent branding, including colors, images, and tone of voice
• Put your key benefits right up front in simple comparison tables
• Invest in professional product photography that shows quality
• Tell your founder’s story to connect with customer pain points
• Set up subscription options to secure recurring revenue

2. Perfect Hydration

Industry: Beverages

Perfect Hydration sells premium alkaline water with a 9.5+ pH level through its one-product Shopify store. It’s available in multiple bottle formats (aluminum, plastic, jugs) with consistent branding.

The store’s strategy of combining scientific facts with athlete endorsements justifies its premium pricing. Rather than using testimonials and reviews, it lets athlete partnerships, such as with 3x Super Bowl winner Julian Edelman, imply performance credibility:

Takeaways from this store example

• Show measurable benefits, not vague claims
• Build an ambassador program to match your target audience
• Use scientific proof to justify premium pricing over competitors
• Keep product line variations simple (size, packaging) but core offerings unchanged

3. Bombi

Industry: Consumer goods

Bombi sells a lightweight, eco-friendly stroller and transforms baby gear into an environmental statement while maintaining premium quality and practical features.

This single product Shopify store’s standout feature is how it positions a functional product — a stroller — as both an environmental choice and a lifestyle statement for modern parents:

Another great feature is its use of reviews on product pages to build trust, with a search function, rating filter, and “With media” checkbox:

Takeaways from this store example

• Turn product features into emotional benefits
• Use reviews to give products credibility
• Back claims with numbers (40 bottles saved per stroller)
• Keep variations simple (one core stroller, targeted accessories)

4. Pure Paws

Industry: Pet supplies

Pure Paws sells single-ingredient cat and dog supplements, focusing on goat milk and pumpkin powder in resealable pouches.

Its review section focuses on results, including pets overcoming digestive issues or picky eating habits, and shows how the products solve everyday problems:

Another noteworthy feature is its subscribe-and-save model, which offers tiered discounts of up to 15% off, no-minimum free shipping, and subscription account management:

These subscriptions make recurring orders attractive while removing commitment fears with easy pause and cancel options.

Takeaways from this store example

• Highlight reviews with customer problems and solutions
• Stack reviews, guarantees, and easy returns to build trust
• Create subscriptions and bundles for consumables
• Keep product variations minimal but offer flexible usage options
• Focus website copy on ease of use and practical benefits

5. Vertical Grooves

Industry: Music and technology

Vertical Grooves sells high-end vertical turntables and vintage-style gramophones, specializing in handcrafted audio equipment that displays vinyl records while playing them.

The site builds authority with detailed blog posts about vinyl culture and technical expertise and a “Featured On” slideshow of logos, including GQ and NBC:

Its ecosystem extends from core products to accessories, parts, and repairs, creating multiple revenue streams. Product pages have bullet lists for features and a “Hurry, only X items left in stock!” notification to create urgency:

Takeaways from this store example

• Media outlet logos build trust and credibility
• Blog posts establish authority and community
• Urgency elements can boost sales
• Product pages should detail features clearly

6. Trackipet

Industry: Pet and technology

Trackipet sells a GPS collar tracker for dogs, with an ongoing data plan offering multiple subscriptions to drive revenue.

Its one-product Shopify store is built for canine lovers and addresses the immediate customer fear of losing their dog, with the heading “Together, we can help bring all lost pets home.”

Community is a big part of the brand experience to drive subscriptions for its GPS plan, with rewards and offers to justify its premium pricing:

It also breaks down the cost alongside features and benefits on its homepage and product pages, creating a crystal clear purchase path:

Takeaways from this store example

• Address a customer pain point in your first heading
• Build a community to justify subscriptions
• Offer several subscription options for different budgets
• Break down features to convince customers of your product’s value

7. CalmiGo

Industry: Healthtech

CalmiGo is a portable, drug-free anxiety relief device that uses personalized breathing guidance, multi-sensory stimulation, and calming scents to help users quickly reduce stress and manage anxiety, panic attacks, and PTSD symptoms.

Its Shopify store combines emotional storytelling, scientific credibility, interactive elements, and personalized solutions to transform anxiety management into an accessible experience.

A great example of this is its interactive quiz, which asks the visitor multiple questions and then requests an email address to provide a tailored plan:

Takeaways from this store example

• Create quizzes to engage customers
• Use customer pain points in your copy
• Add scientific proof and user testimonials
• Highlight key benefits, such as “drug-free and safe”

8. Kulala Land

Industry: Healthtech

Kulala offers a scientifically designed sleep lamp that emits pure red light. It helps babies and adults naturally enhance melatonin production and improve sleep quality.

The site combines scientific credibility with emotional storytelling, using expert credentials and sleep science to validate the product’s effectiveness and build trust with potential customers.

It employs strategic marketing techniques, such as customer testimonials, clear value propositions, a comprehensive sleep system approach, and podcasts that address multiple pain points for parents and sleep-deprived individuals:

Takeaways from this store example

• Use scientific expertise to build instant trust and product value
• Create emotional narratives connecting features to personal pain points
• Simplify complex science into digestible, customer-friendly explanations
• Build lasting customer relationships with advice and a sense of community

9. Fybelle

Industry: Beauty

Fybelle offers an at-home IPL hair removal handset with cooling technology. It promises painless, long-lasting results and significant savings compared to salon treatments.

The site appeals to its audience by offering compelling value propositions for cost savings, painless technology, and long-term benefits.

Bold typography and direct messaging create an attractive, persuasive product narrative, backed up by a first-time discount popup offering 35% off:

A site-wide “FREE SHIPPING WORDLWIDE” top banner and “Ready stock, Tax Inclusive” messaging on its product pages demonstrate additional value.

Takeaways from this store example

• Highlight tangible benefits that solve customer problems
• Use bold visual design to emphasize product advantages
• Reduce purchase risks with guarantees and shipping incentives
• Blend emotional and rational appeals in your product messaging

10. SousVide Supreme

Industry: Household appliances

SousVide Supreme offers home cooks a professional-grade cooking appliance that ensures precise temperature control for flavor-infused meals with minimal effort. It upsells cookbooks and vacuum sealing kits to increase revenue.

Its Shopify store excels at technical storytelling, breaking complex cooking technology into digestible, benefits-focused language.

Detailed product specifications, value propositions such as “No Mess. No Fuss. No Waste.” and step-by-step guides transform its appliance into an accessible, must-have kitchen tool:

There’s also a discount pricing strategy at play, with a “10% off” icon above its “SHOP” menu item and similar “-10%” icons on page product listings:

Takeaways from this store example

• Use detailed product specifications to build technical credibility
• Create clear, step-by-step user experience narratives
• Use strategic pricing and discount strategies to enhance the perceived value
• Upsell products that benefit your core offering (in this case, cookbooks and vacuum sealing kits)

One-product Shopify stores: FAQ

Summary

One-product stores thrive on precision, not variety. While your competitors juggle hundreds of SKUs, you can obsess over every customer touchpoint, from unboxing to aftercare.

Test subscription options, premium packaging, customization, bundles, next-day delivery, and memberships to make your one-product Shopify store stand out.

Once you’ve nailed your positioning, amplify it with targeted marketing. Set up email campaigns and automated messages to nurture leads, build social proof with customer stories, create content that establishes expertise, and pay influencers to spread the word.