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The best Privy alternatives are Omnisend for ecommerce stores that want email, SMS, and pop-ups in one tool, Klaviyo for brands that segment on order data, and OptiMonk for stores that only want to replace Privy’s pop-ups.
- Mailchimp brings email campaigns, sign-up forms, websites, and social posts together in one account.
- Sleeknote captures leads using gamified pop-ups like scratch cards and wheels of fortune
- Popupsmart provides on-site lead generation without native email automation, so you’ll need to connect to external email marketing platforms
- Justuno gives done-for-you setup during its 30-day onboarding program
Omnisend, Klaviyo, and Mailchimp replace all of Privy, while OptiMonk, Sleeknote, Popupsmart, and Justuno replace only its pop-ups.
Why are people leaving Privy?
People are leaving Privy because its pop-ups, embedded forms, and landing pages went offline on October 17–18, 2026, and as of October 28, 2026, the Privy app is listed as unavailable for new installations on the Shopify App Store, although existing installs continue to run.
Privy alternatives like Omnisend can replace Privy as an entire platform (email, SMS, and pop-ups), and alternatives like OptiMonk only replace its Shopify pop-up.
Stores look for alternatives because Privy provides no free plan, offering only a 15-day trial. Privy also bills pop-ups by pageviews and email by contacts, which means the Email plan costs $165 a month at 10,000 contacts.
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Privy alternatives: Comparison
The seven Privy alternatives differ in which Privy features they replace, how they bill, and whether they offer a free plan. To find the right Privy alternative, examine which Shopify pop-up app features your store needs.
| Tool | Best for | Replaces in Privy | Why switch from Privy | How it bills | Free plan | Price, billed monthly (basis below) |
|---|---|---|---|---|---|---|
| Privy (for reference) | Pop-ups, email and SMS credits in one app | – | – | Pop-ups: pageviews; Email: mailable contacts | No; 15-day trial | Email $165; pop-ups $24/$168 |
| Omnisend | Ecommerce stores | Email, SMS, pop-ups | Free plan; lower price at 10,000 contacts | Subscribers plus non-subscribers | 250 contacts, 500 emails a month | Standard $132; Pro $150 |
| Klaviyo | Data-driven brands | Email, SMS, sign-up forms | Free plan; segments on order data | Active profiles | 250 active profiles, 500 emails a month | Email $150; Email + Mobile $165 |
| Mailchimp | Broader marketing | Email, sign-up forms | Newsletters, website and social posts in one account | All contacts, unsubscribed included | 250 contacts, 500 emails a month | Standard $135; Essentials $110 |
| OptiMonk | Free pop-ups | Pop-ups only | Every feature free up to 10,000 pageviews | Pageviews | 10,000 pageviews, 1 domain | $0/$99 |
| Sleeknote | Gamified pop-ups | Pop-ups only | Scratch cards, seasonal calendar, daily offers | Monthly visitors | No; 14-day trial | $69/$83 (visitor bands matched to pageviews) |
| Popupsmart | High-traffic stores | Pop-ups only | Lower price above 10,000 pageviews | Pageviews | 5,000 pageviews, 1 live pop-up | $39/$69 |
| Justuno | Guided onboarding | Pop-ups only | Done-for-you onboarding included | Monthly unique visitors | No; 14-day trial | $59/$299 (visitors) |
Basis: 10,000 contacts for the email tools; 10,000/100,000 monthly pageviews for the pop-up tools. Prices are accurate as of October 2026.
How much does Privy cost in 2026?
Privy costs $24 a month for pop-ups only and $30 a month for email at up to 1,500 contacts, with a 15-day trial instead of a free plan. At 10,000 contacts, the Email plan costs $165 a month.
The Pop-Ups & Displays plan charges by monthly pageviews for pop-ups, A/B testing, spin-to-win, multi-step forms and quizzes, landing pages, and embedded forms, but no email or SMS. The Email plan costs $30 a month up to 1,500 mailable contacts, and includes pop-ups, unlimited sends, and 250 SMS credits a month.
Contact steps add $15 per 500 contacts to 2,000, $15 per 1,000 to 25,000, $30 per 5,000 to 100,000, and $60 per 10,000 above. Bills are calculated from the highest mailable count in the cycle. Privy bills mailable contacts only, so unsubscribed contacts don’t inflate the bill.
Following the 15-day trial, pop-ups stop until a paid plan starts. The pricing page shows no yearly prices.
Privy’s monthly price as a store grows:
| Mailable contacts | Email plan | Monthly pageviews | Pop-ups only |
|---|---|---|---|
| 1,500 | $30 | 10,000 | $24 |
| 2,000 | $45 | 25,000 | $48 |
| 10,000 | $165 | 50,000 | $84 |
| 25,000 | $390 | 100,000 | $168 |
Accurate as of October 2026.
“Privy has evolved impressively, from a pop-up tool to a full email and SMS platform. But behind the scenes, there are things that raise my concerns, like changes in ownership (Attentive bought it in 2021 and parted ways with it in 2023) and recent purchases of Emotive and Sendlane. Every change like that means migrations and roadmap shifts, and customers are the ones who live through them. Then this October, its Shopify App Store listing disappeared, with no public reason given. I expect that’ll get sorted, but it’s not what you want to see from the tool holding your list and customer data, especially with Black Friday just around the corner.”
1. Omnisend: Best Privy alternative for ecommerce stores
Choose Omnisend over Privy if you want to start free with email, pop-ups, and web push in one ecommerce tool, get 24/7 support on every plan, and pay less for email at 10,000 contacts.
Why pick Omnisend over Privy?
Omnisend is a better choice than Privy for ecommerce stores that want email, SMS, web push, and pop-ups in one tool because it starts free and costs less as the list grows.
To access SMS on Omnisend, you’ll need to upgrade to the Pro plan, which starts at $59/month and purchase SMS credits (starts at $10/month for 1,111 SMS/mo). On Privy, you’ll need the base Email plan, and SMS is treated as an add-on if you need more than 250 credits. The SMS add-on starts at $20/month for 1,250 SMS credits ($0.0160 per US SMS).
At 10,000 contacts, Omnisend Standard, which includes only email, costs $132 a month, compared with $165 on Privy’s Email plan.
| Point | Omnisend | Privy |
|---|---|---|
| Start | Free plan: 250 contacts, 500 emails a month | 15-day trial, no free plan |
| Email plan price at 10,000 contacts | Standard: $132 | Email plan: $165 |
| SMS add-on starter prices (US) | From $10/mo ($0.009/message) (requires Pro plan that starts at $59/mo) | From $20/mo ($0.0160/message) |
| Forms and pop-ups | Pop-up, flyout, embedded, fullscreen, and landing page forms; Wheel of Fortune; Omnisend Agent also builds a form from a description (on paid plans) | Pop-ups, embedded forms, landing pages, spin-to-win; no AI builder listed |
| Email sends | Standard: 12× contacts a month; Pro: unlimited under a fair-use policy (up to 60× list size) | Unlimited |
| Who is billed | Subscribers plus non-subscribers* | Mailable contacts only |
*Omnisend bills subscribers and non-subscribers who receive automated messages. Unsubscribed contacts aren’t billed.
Accurate as of October 2026.
Omnisend vs. Privy: pros and cons
Pros:
- A free plan, whereas Privy offers only a 15-day trial
- $132 a month at 10,000 contacts (Standard plan), against Privy’s $165 (Email plan)
Cons:
- Non-subscribers count toward the bill, while Privy counts mailable contacts only
- Privy includes 250 free credits with its SMS add-on
- Standard caps sends at 12× contacts, while Privy’s are unlimited
How much does Omnisend cost compared with Privy?
Omnisend costs $132 a month on Standard and $150 on Pro at 10,000 contacts, against $165 on Privy’s Email plan, billed monthly.
Omnisend includes email, pop-ups, and extra features like web push notifications on both its $132/month Standard and $150/month Pro plans. The Pro tier also offers volume SMS pricing starting at
$0.007.
Privy’s $165/month Email plan covers email and pop-ups, but lacks push notifications. SMS starts at $0.0160 per US SMS, with a $20/month minimum commitment.
2. Klaviyo: Best Privy alternative for data-driven brands
Choose Klaviyo over Privy if you segment on order and browsing data.
Why pick Klaviyo over Privy?
Klaviyo is a better choice than Privy for brands that segment on order and browsing data because it starts free and costs less at 10,000 contacts. Klaviyo’s Email plan costs $150 a month at 10,000 active profiles, compared to $165 on Privy’s Email plan. To get SMS on Klaviyo you need to purchase an additional plan starting at $15/mo (US) for 600 sends.
| Point | Klaviyo | Privy |
|---|---|---|
| Start | Free: 250 active profiles, 500 emails a month, email support for 60 days | 15-day trial |
| Price at 10,000 contacts | Email: $150/mo | Email plan: $165/mo |
| SMS add-on starter prices (US) | $15/mo for 600 sends ($0.011 + provider fees* per send) | SMS add-on from $20/mo ($0.0160/message) |
| Email sends | About 10× active profiles a month | Unlimited |
| Who is billed | Active (non-suppressed) profiles | Mailable contacts |
Accurate as of October 2026.
Klaviyo vs. Privy: pros and cons
Pros:
- A free plan
- $150 against $165 at 10,000 contacts
- At $175, Klaviyo offers 14,200 SMS messages against Privy’s 12,500 SMS messages
Cons:
- Sends are capped at about 10× profiles, while Privy’s are unlimited
- Free-plan support ends after 60 days
- Klaviyo bills for active profiles, including non-subscribers who haven’t been suppressed, while Privy charges only for mailable contacts.
How much does Klaviyo cost compared with Privy?
Klaviyo costs $150 a month on Email and $165 on Email + Mobile at 10,000 profiles, against $165 on Privy’s Email plan, billed monthly.
3. Mailchimp: Best Privy alternative for broader marketing
Choose Mailchimp over Privy if: your marketing goes beyond the store (newsletters, a website, social posts) and you want a free start and a lower bill at 10,000 contacts.
Why pick Mailchimp over Privy?
Mailchimp is a better choice than Privy for businesses whose marketing goes beyond the store because one account covers email, sign-up forms, a website, and social posts.
At 10,000 contacts, Mailchimp’s Standard plan costs $135 per month compared to Privy’s $165 Email plan, and Mailchimp includes a free entry tier whereas Privy only offers a 15-day trial. Additionally, Mailchimp offers SMS through a separate add-on.
| Point | Mailchimp | Privy |
|---|---|---|
| Start | Free: 250 contacts, 500 emails a month (250 a day) | 15-day trial |
| Price at 10,000 contacts | Essentials: $110/mo;Standard: $135/mo | Email plan: $165/mo |
| SMS add-on starter prices (US) | from $20/mo for 1,000 SMS credits | from $20/mo ($0.0160/message) |
| Email sends | Essentials: 10×Standard: 12× contacts a month | Unlimited |
| Who is billed | All contacts, unsubscribed and non-subscribed included | Mailable contacts only |
| Automation limit | Essentials: flows up to 4 steps;Standard: up to 200 flows | Flows on the Email plan |
Accurate as of October 2026.
Mailchimp vs. Privy: pros and cons
Pros:
- A free plan
- $110 (Essentials) or $135 (Standard) against Privy’s $165 at 10,000 contacts
Cons:
- Unsubscribed contacts count toward the bill, while Privy counts mailable contacts only
- Monthly send caps, while Privy’s sends are unlimited
- Essentials limits flows to 4 steps
How much does Mailchimp cost compared with Privy?
Mailchimp costs $110 a month on Essentials and $135 on Standard at 10,000 contacts, against $165 on Privy’s Email plan, billed monthly.
4. OptiMonk: Best Privy alternative for free pop-ups
Choose OptiMonk over Privy if: you keep your email tool and want pop-ups free up to 10,000 monthly pageviews, or cheaper at 100,000.
Why pick OptiMonk over Privy?
OptiMonk is a better choice than Privy for stores that keep their email tool and only need pop-ups because every OptiMonk feature is free up to 10,000 monthly pageviews. Privy charges $24 a month for the same 10,000 pageviews and $168 at 100,000, against $99 on OptiMonk Growth.
| Point | OptiMonk | Privy |
|---|---|---|
| Price per month at 10,000/100,000 pageviews | $0/$99 | $24/$168 |
| Building | AI agent builds a pop-up from a prompt; MCP server builds and publishes from Claude, ChatGPT, or Cursor, every plan | No AI pop-up builder listed; read-only MCP server on paid plans |
| Branding and domains | No OptiMonk branding on any plan; Free covers 1 domain | No free plan |
| Email and SMS | None: pop-ups only | Email plan from $30/mo adds email and 250 SMS credits |
Accurate as of October 2026.
OptiMonk vs. Privy: pros and cons
Pros:
- Free at 10,000 pageviews, where Privy charges $24
- $99 vs. $168 at 100,000
- An AI agent and MCP server that builds and publishes, while Privy’s MCP server is read-only
Cons:
- No email or SMS
- Every page load counts, even pages without a campaign
- Campaigns pause at the pageview limit
How much does OptiMonk cost compared with Privy?
OptiMonk is free up to 10,000 monthly pageviews and costs $99 a month at 100,000 on Growth, against $24 and $168 on Privy’s Pop-Ups & Displays plan, billed monthly.
5. Sleeknote: Best Privy alternative for gamified pop-ups
Choose Sleeknote over Privy if: games drive your sign-ups and your store gets more than about 75,000 pageviews a month.
Why pick Sleeknote over Privy?
Sleeknote is a better choice than Privy for stores that grow their list with games because its Gamification add-on covers five game formats. Privy lists spin-to-win and mini quizzes; Sleeknote adds Scratch to Win, Seasonal Calendar, and Daily Offers.
| Point | Sleeknote | Privy |
|---|---|---|
| Games | Spin to Win, Scratch to Win, Seasonal Calendar, Daily Offers, Quiz (Core + Gamification) | Spin-to-win, mini quizzes |
| Price per month at about 10,000/100,000 pageviews | Core $69/$83; with games $95/$115 | $24/$168 |
| Billing | Monthly visitors; Sleeknote equates 25,000 visitors with about 75,000 pageviews | Pageviews |
| Over the limit | Moves you up a plan; campaigns keep running | Plan tier by pageviews |
| Trial and refunds | 14-day trial; 30-day money-back on monthly plans | 15-day trial; refunds within 10 days, case by case |
Accurate as of October 2026.
Sleeknote vs. Privy: pros and cons
Pros:
- Three game formats Privy doesn’t list
- $83 against $168 at about 100,000 pageviews
- A 30-day money-back window against Privy’s 10 days
Cons:
- $69 for the smallest band, against $24 at 10,000 pageviews
- Games cost extra ($95/$115)
- No free plan; no email sending
How much does Sleeknote cost compared with Privy?
Sleeknote costs $69 a month for up to 25,000 visitors and $83 for up to 50,000, which Sleeknote equates to about 75,000 and 150,000 pageviews, against $24 at 10,000 pageviews and $168 at 100,000 on Privy. The visitor-to-pageview match is Sleeknote’s own estimate. At 100,000 actual visitors, Sleeknote lists Core at €143 a month (no USD price published).
6. Popupsmart: Best Privy alternative for high-traffic stores
Choose Popupsmart over Privy if: your store gets more than 10,000 pageviews a month, you only need pop-ups, and your email tool isn’t Klaviyo or Mailchimp.
Why pick Popupsmart over Privy?
Popupsmart is a better choice than Privy for high-traffic stores that only need pop-ups because it costs less at every tier above 10,000 monthly pageviews. At 100,000 pageviews, Popupsmart costs $69 a month, compared to $168 on Privy.
| Point | Popupsmart | Privy |
|---|---|---|
| Price per month at 10,000/50,000/100,000 pageviews | $39/$39/$69 | $24/$84/$168 |
| Free plan | 5,000 pageviews, 1 live pop-up, branding | 15-day trial |
| Email tools connected directly | Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo, MailerLite and more | Klaviyo and Mailchimp |
| A/B testing | Advanced plan ($69) and up | Every plan |
| Landing pages and embedded forms | Not offered | Included |
Accurate as of October 2026.
Popupsmart vs. Privy: pros and cons
Pros:
- $39 against $84 at 50,000 pageviews and $69 against $168 at 100,000
- A free plan
- Direct connections to email tools Privy doesn’t connect to (HubSpot, ActiveCampaign, Brevo)
Cons:
- $39 against $24 at 10,000 pageviews
- A/B testing only from Advanced, while Privy has it on every plan
- No landing pages or embedded forms
How much does Popupsmart cost compared with Privy?
Popupsmart costs $39 a month for up to 50,000 pageviews and $69 at 100,000, against $84 and $168 on Privy, billed monthly.
7. Justuno: Best Privy alternative for guided onboarding
Choose Justuno over Privy if: you want your pop-ups set up for you and accept a higher price for the same traffic.
Why pick Justuno over Privy?
Justuno is a better choice than Privy for stores that want their pop-ups set up for them. The Lite plan includes white-glove onboarding, and there’s also a separate Done-For-You service that starts at $299. Privy offers dedicated strategists at an extra cost.
| Point | Justuno | Privy |
|---|---|---|
| Setup help | Free done-for-you onboarding | Dedicated strategists at an extra cost |
| Price per month at 10,000/100,000 | $59/$299 (unique visitors) | $24/$168 (pageviews) |
| Billing | Monthly unique visitors: one visitor counts once | Every pageview |
| Trial | 14 days | 15 days |
Accurate as of October 2026.
Justuno vs. Privy: pros and cons
Pros:
- Setup done for you at no extra cost
- Billing by unique visitors, so a visitor who browses several pages counts once
Cons:
- $59 against $24 at 10,000, and $299 against $168 at 100,000
- No free plan
How much does Justuno cost compared with Privy?
Justuno costs $59 a month for up to 10,000 unique visitors and $299 for up to 100,000, compared with $24 and $168 for the same number of pageviews on Privy. A visitor usually views several pages, so compare against the store’s own pageviews per visitor.
Should you leave Privy?
Leave Privy if you need reliable Shopify-native pop-ups or plan to grow past 10,000 pageviews. Stay if you’re a small store on its pop-ups-only or entry email plan.
When is Privy still the better choice?
Privy is still the better choice for stores under 10,000 monthly pageviews that need pop-ups only, and for stores that want pop-ups, email, and 250 SMS credits on one $30 plan.
At 10,000 pageviews, Privy’s $24 rate undercuts Popupsmart at $39, Justuno at $59, and Sleeknote at $69.
Only OptiMonk’s free plan costs less than Privy at this traffic tier. Privy also bills mailable contacts only, which keeps costs flat when unsubscribed contacts stay on the list.
What does switching from Privy take?
Switching from Privy means exporting contacts with their consent status, rebuilding pop-ups and flows in the new tool, and canceling each Privy plan under My Plan & Billing. Uninstalling the app doesn’t cancel the plan.
On October 17–18, 2026, Privy’s pop-ups, embedded forms, and landing pages were offline, and as of October 28, 2026, Privy’s Shopify app is listed as not currently available on the Shopify App Store.
If you’re looking to switch, Omnisend’s migration is available for free on paid plans with at least 250 contacts. For Privy customers, we migrate up to five flows, segments, and forms.
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How did we choose these Privy alternatives?
We chose Privy alternatives based on current top-ranking Privy alternatives pages, Shopify app availability, and published prices. We used the facts from pricing pages, help centers, and Shopify App Store listings. All data is accurate as of October 2026.
We decided to exclude Sendlane, which Privy acquired on February 2, 2026, and Wisepops, whose plans start at €499 a month after a demo.
