Email Marketing Comparison: Omnisend vs. Drip vs. Mailchimp

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Karolina Petraškienė
Content Marketing Manager
Reading Time: 5 minutes

Email marketing is critical to anyone who wants to sell online, and email marketing platforms are well aware of that. SaaS platforms such as Omnisend, Mailchimp, and Drip are built to have features that are critical for ecommerce stores, and can help you communicate with your customers in an engaging way.

All three platforms offer tools that can assist in ecommerce marketing. Each one has major differences that make them stand out from each other, whether its by aiming their tools for different audiences or prioritizing certain features. Let’s take a look at the differences between Omnisend vs. Drip vs. Mailchimp.

1. Email Newsletters

Businesses want to utilize email newsletters to keep customers informed and to drive traffic to their ecommerce site. While a business wants a program to handle email newsletters, they also need to find one that offers features that are important to them.

Here are some key features that matter when it comes to email newsletters. Keep them in mind as you view this comparison between each company.

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As you can see, all three companies allow a business to utilize a simple interface that keeps email marketing straightforward. At this point, all three tools are more or less the same. The only thing that makes Omnisend stand out is interactive email elements that increase the email click rate. Pay attention to these small differences to find the right tool for you.

2. Marketing Automation

When it comes to an ecommerce platform, you want to make sure that it has powerful marketing automation. In short, it means that your platform performs actions that save you time, such as identifying dormant customers, new leads, or sending emails.

Each of these companies provides sophisticated email marketing automation for ecommerce. However, if you’re a bigger business, you will want to utilize omnichannel marketing automation. It enables you to put multiple channels into one workflow and reach out to your customers more effectively than via only email.

If you don’t need omnichannel capabilities, then any of the companies will work for you.

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3. Forms and Landing Pages

In terms of forms and landing pages, all three platforms have multiple integrations with tools that work on signup forms only and can provide the most sophisticated solutions.

However, if you want to have an all-in-one marketing solution with signup forms and landing pages, you should consider Mailchimp or Omnisend. Both these tools offer ready-to-use signup forms and landing pages, you may also customize them according to your needs.

But only at Omnisend, you can find an in-house “Wheel of Fortune” signup form which performs 3X better than any popup.

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4. Analytics and Reporting

Collecting data allows you to adjust your business according to your customers’ needs. By accessing analytics and reports, you can see how your customers react to your campaigns and marketing strategies.

All three platforms collect a significant amount of customer data, and allow for advanced segmentation, automation, and comprehensive reporting.

In addition to that, Omnisend has in-depth integration with leading ecommerce platforms which allows Omnisend’s customer to easily monitor the amount of income they earn from each particular campaign.

5. Marketing Channels

You will want your ecommerce strategy to reach as many users as possible. You can do so by integrating multiple channels such as email, push notifications, social media, and text messages. By reaching out with more channels, you can increase your interactions with customers. This comparison will show you which companies integrate the most important channels for your business.

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Omnisend stands out as an all-in-one platform when it comes to channels. They offer high-quality and versatility to reach many customers that use various channels. The other ones have useful integrations as well, but if you want to maximize your omnichannel marketing, then you should look into Omnisend.

6. Pricing

With so many features available through these platforms, you need to pay money to have access to them. They each offer different plans based on your needs, but let’s start with the lowest tiers.

Each of the starting prices depend on certain qualifications.

  • Drip offers up to 2,500 contacts for $49 a month.
  • Mailchimp gives you multiple features such as access to all of their email templates, automations, and other features for $9.99 a month.
  • Omnisend offers 15,000 emails per month, SMS in your campaigns, marketing automation, and other features for $16.00 a month.

Mailchimp offers a low price, which makes it popular among ecommerce beginners. Omnisend is a more expensive platform, but it can help you implement an omnichannel approach. Businesses with 15,000+ subscribers can benefit from this tool the most.

On top of that, starting from March 4, 2020, marketers on Pro & Enterprise plans can enjoy free SMS credits equal to the price they pay for those plans.
All tools offer a free trial period, take this chance to see how they look from inside.

You may also book a live demo at Omnisend.

7. Integrations

Omnisend offers single-click integrations for Shopify, Shopify Plus, BigCommerce, and WooCommerce. They offer over 30 other integrations with ecommerce tools.

Drip has multiple integrations as well. They include Shopify, Shopify Plus, WooCommerce, and Magento. While they don’t have BigCommerce, they do include Facebook, PayPal, and Outgrow. They offer over 50 integrations.

Mailchimp includes WooCommerce, LiveChat, Canva, and ShipStation into their integrations. Mailchimp has over 200 integrations that you can choose between for your ecommerce.

Some businesses may require Shopify integration. If this is the case, then they will want to choose Omnisend or Drip. If they want to focus on the most integrations possible, then Mailchimp stands out since it offers so many options to businesses.

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8. Customer Support

Customer support remains an important part of any kind of service. When you’ve got your next big campaign ready to go, timing will be important.

This means that if something goes wrong, you’re going to want your email marketing service to be there for you.

After all, nothing is worse than a support team on vacation on Black Friday, when you’re most likely to need them.

Each one offers 24/7 online assistance. Each business offers effective customer service, so your choice should depend more on the features you need.

9. Final Thoughts

When you do a comparison of Omnisend vs. Drip vs. Mailchimp, you see that Omnisend provides the most overall features compared to the price.

This is due to Omnisend catering to large businesses. Each provides effective tools, but Omnisend provides the most features with the best value while giving you the most flexibility possible.

Keep in mind that each email marketing tool provides different features and angles. You should continue to research and look at key comparisons to determine which one works for you. After all, Omnisend works great for enterprises, but you might want Mailchimp or Drip for a smaller business. Look through them for yourself and find the best one for you.

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Karolina Petraškienė

Karolina is a writer, content marketer, and email enthusiast at Omnisend. When she's not curating articles, you can find her in the woods challenging herself in hiking boots or off-roading her bike.


Further Reading:

Klaviyo SMS vs. Omnisend SMS: Functionality and Pricing Comparison for 2020
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The 6 Best Klaviyo Alternatives for Ecommerce
6 Best Email Marketing Apps for Shopify

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