20 best push notification examples 2024 [+why they’re effective]

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Looking for examples of push notifications?

You’ve landed in the right place.

Push notifications have become one of the most important marketing channels to focus on in 2024 and beyond.

When used correctly, push notifications can help you increase brand awareness, drive traffic to your website or app, boost sales, and improve your customer experience.

Omnisend’s email, SMS, and push marketing stats and trends report shows that automated push messages are particularly effective, with open rates of 58.7% and conversion rates 10 times higher than campaigns.

In this article, we’ll look at 20 of the best examples of push notifications and how you can use them to get more conversions.

Types of push notifications

There are five main ways you’ll use push notifications to communicate with users throughout their customer journey effectively:

• Transactional push notifications: These push notifications are sent to users in response to an action they have taken. They are used to confirm a transaction, such as a purchase, or to provide information, such as shipping updates or flight delays.
• Promotional push notifications: You can send push notifications to promote a product or service. They can be used to offer discounts or to highlight new products or features.
• Engagement push notifications: Engagement push notifications are sent to encourage users to interact with an app or website. Abandoned cart reminders, loyalty program updates, and reminders of upcoming events are some push notification examples in this category.
• Update push notifications: These inform users about new updates or changes, such as app enhancements, content refreshes, or checkout improvements. This keeps them aware of your latest features.
• Behavioral push notifications: These notifications harness user segmentation to deliver personalized experiences. They display content aligned with individual interests or execute re-engagement campaigns based on past user actions and preferences.

Best examples of push notifications

Here are a few inspiring examples of push notifications that can help you create an effective push marketing strategy.

1. H&M for retargeting customers

One prime example of push notifications to re-target customers and cross-sell/upsell based on their purchase history comes from H&M.

In this promotional and behavioral push notification example, the brand’s mobile app recommends cute boots to complete the look. This is also another example of how automation can work based on specific triggers.

H&M’s app automatically recommends, through push notifications, products that complement an item the customer has bought.

2. Cart abandonment reminder with product images (Death Wish Coffee)

Type: Engagement 

This push notification from Death Wish Coffee is a clever cart abandonment reminder for customers who have left items in their online shopping cart:

The fire emojis grab attention and align with the brand’s intense image, while the phrase “Your Taste is Fire” flatters the customer and reinforces brand identity.

Mentioning that items will “expire” encourages immediate action, and a small product image reminds the customer of what they’re missing.

3. Browse abandonment reminder (AskLaila)

Type: Engagement 

Users sometimes browse the product categories and products on your site and leave without taking the next step. 

Here’s another engagement push notification example from AskLaila, a marketplace and local information service provider, which acts as a browse abandonment reminder.

Like this web push notification example, you can create automated flows to ensure an automatic push notification is sent based on your visitors’ browsing history:

4. Promotional message with customization options (Omnisend)  

Type: Promotional 

Omnisend makes it easy to send push notifications to your users and gives you the ability to customize the message and target the notification to specific users.

It allows you to easily send push notifications to your customers, either through your app or through the website, and they can be a one-time or recurring message. 

With Omnisend’s segmentation feature, you can divide your customers into different groups so that you can send tailored messages to specific groups of customers.

Apart from an easy-to-use editor to customize your push notifications, Omnisend offers A/B testing and marketing analytics. You can also combine push notifications with emails and other channels to maximize leads and conversions.

5. Re-engagement message (Luna Nella)

Type: Behavioral

This re-engagement push notification from fashion retailer Luna Nella is designed to bring users back to the brand after a period of inactivity:

Using emojis (shopping bag, 100 points, fire) adds visual appeal to the message and conveys excitement. “Shop now” creates a sense of immediacy, and the incentive “score big” implies the potential for significant gains or savings.

You can use similar re-engagement pushes to reconnect with dormant customers, boost app usage, drive website traffic, and increase sales.

6. Behavioral trigger with positive reinforcement (Level Money)

Type: Behavioral 

This is one of the best examples of push notifications based on behavioral triggers.

Level Money, a budgeting app, sends push notifications to help its users stay on top of their finances.

The cheerful tone used in these notifications helps the brand forge a stronger bond with its users by congratulating them and creating a sense of achievement:

7. User feedback poll (Netflix)

Type: Engagement 

In this push notification example, Netflix sends a simple poll to get feedback from its subscribers on the content (“Flavorful Origins”) they’re currently watching.

The USP of this push notification is the minimalistic design — just two CTA buttons that streamline decision-making:

8. Lighthearted cart abandonment reminder (Jet)

Type: Engagement 

Users sometimes add products to their cart but forget to complete the purchase. All they need is a friendly nudge. 

As one of the best examples of push notifications, Jet’s message uses lighthearted wording to recognize that the visitor might have just forgotten to complete the purchase:  

Read our cart abandonment solutions to find more ways of boosting your ecommerce revenue.

9. Engagement-driven progress update (Nike)

Type: Behavioral 

Behavior-based notifications can be used in many ways. You can use them to showcase relevant promotions based on the visitor’s browsing history or congratulate them when they achieve key milestones.  

Nike is one of the best examples of push notifications that provide key insights to encourage users to achieve their fitness goals.

The purpose is to offer greater value by offering insights, tips, and best practices relevant to the product/industry:

10. Time-sensitive FOMO trigger (BeautyMnl) 

Type: Promotional 

Sparking FOMO (fear of missing out) in your promotional push notifications is a great way to motivate people to take the desired action. 

By showing customers that they will miss out on a great deal if they do not purchase before a defined time, promotional push notifications help drive user action. 

This is exactly what this push notification example from BeautyMnl does. It was sent at 11.05 a.m. to remind users that just a few hours were left to get 91% off. 

The headline (“Goodbye, 5.5 Super Sale”) and the question “Are you really gonna pass on this?” reinforce the FOMO:

11. Quirky copy with a promotional offer (Five-O Depot)

Type: Promotional 

Consumers don’t want to be bombarded with formulaic messages that feel like they’re from a robot. Nor do they get inspired by yet another boring “buy now” or “shop now” CTA.

To make your push notifications stand out from the rest, there’s nothing like humor and wit. 

Funny or quirky copy and a conversational tone can help you instantly build a rapport with your prospects and encourage them to make a purchase. Five-O-Depot’s message is one of the best examples of zany and effective promotional push notifications.

The copy represents the brand voice, which is informal and aligned with its target users. 

The other elements that make this push notification example stand out are the reference to the day of the week, an incentive (save $25), and the use of capital letters (NOW) to create a sense of urgency:

12. Emoji-enhanced content promotion (MoneyStream)

Type: Engagement 

Next in our list of the best examples of push notifications is this one from MoneyStream, a news aggregator that delivers personalized content.

One of the plus points in this push notification example is the use of emojis, which are a great way to add personality to your push notifications and make them more engaging.

What makes this promotional push notification stand out is that there are no hard sells or any pushy CTAs. Instead, with a funny take on the awkward interactions many have with the delivery person, it draws attention to the article on self-driving cars:

13. Real-time transactional update (Fly Delta)

Type: Transactional 

One of the most important reasons to use transactional push notifications is to send timely, relevant updates.

Many businesses use push notifications to give users real-time updates on the status of their orders, including dispatch and delivery timings. 

These updates offer a lot of value as users expect instant updates after they place orders or check their baggage when flying.

Here’s one of the examples of push notifications from Fly Delta that provides real-time visibility into the journey of checked baggage. 

Being transactional in nature, the messages are straightforward and to the point:

14. End-of-day promotional flattery (Lyft)

Type: Behavioral 

When it comes to promotional push notifications, a little flattery can go a long way in pleasing your customers and gently nudging them to take the desired action. 

Many brands intelligently target users by telling them exactly what they want to hear. This can mean portraying your customers as experts in the field, pampering or empowering them, and boosting their self-esteem with the right words.

Here’s one such push notification example from Lyft, a popular ride-sharing service. Sent at the end of the day, it uses smart wording to suggest that the recipient deserves the treat of a shuttle ride after accomplishing a lot at work. It’s targeted toward office workers:

15. Witty wordplay for cashback promotion (Maya)

Type: Promotional 

In this push notification example, Maya, a digital payments and financial services company, uses both wit (“Un-bill-ievable”) and brevity to convey the benefits of using the app.

Of course, users know exactly what they’re getting and what they need to do to get the cashback:

16. Geofencing-triggered personalized offer (Starbucks)

Type: Behavioral 

A trending way to send promotional push notifications is to use geofencing. This is a location-based technology that allows brands to mark a virtual fence around their brick-and-mortar store or other locations of interest.

Every time a prospect enters this fence, promotional push notifications are automatically sent, such as this one from Starbucks.

Like other examples of push notifications, Starbucks uses personalization (“your favorite drink: Vanilla Latte!”) and a relevant offer to entice customers. Including the first name of the user is another effective way to connect and re-engage customers.

And, to enjoy their favorite drink, all they have to do is visit the Starbucks outlet at Oxford St.:

17. Hyper-personalized cart abandonment offer (PLNDR)

Type: Behavioral 

To boost engagement and sales, your promotional push notifications have to be hyper-personalized.

PLNDR’s messages are some of the best examples of push notifications that are tailored to each user. After determining what products the users are interested in on their site, PLNDR pushes specific deals.

As you can see in this push notification example, it entices users who have abandoned carts with juicy offers (40% off plus free shipping):

18. Breaking news notification (smartphone retailer)

Type: Update

This breaking news push notification from a smartphone retailer delivers interesting news about the iPhone 16 Pro:

The siren emoji (?) and capitalized “NEWS ALERT!” immediately capture the reader’s attention, while the question “Where does yours rank?” creates intrigue and encourages them to click to find out more.

You can use breaking news pushes to inform your users about new information, changes, or developments in products and services, including product launches, sales, trending items, and price drops. 

19. Weather alert with promotional message (holiday bookings site)

Type: Update/promotional 

Here’s a great example of a holiday bookings retailer using location data to deliver a personalized push message to its users:

This push message delivers an offer based on the user’s current weather conditions, making it feel tailored and timely.

You can use location and weather information to create seasonal and weather-specific push notifications that resonate with your customers’ immediate experiences, offering timely products or services that address their desires.

For instance, an events company might promote indoor activities during bad weather, while a supermarket might promote sunscreen when it’s sunny.   

20. Blog content update (women’s fashion retailer)

Type: Update

The push message below notifies users about a new blog post on high heels, encouraging them to visit the retailer’s blog to increase website traffic:

The ? emoji immediately signals the topic and catches the eye, while “Secrets” in the title implies insider knowledge, making the content more appealing.

Creating engaging, helpful content for your customers positions your ecommerce brand as a trusted authority in your industry.

Push notifications amplify this strategy by delivering content updates directly to your audience, even when they’re not actively browsing your store. This keeps your brand top-of-mind and encourages repeat visits to your site or app.

Ready to get started with push notifications?

As you know by now, push notification marketing is a great way to increase conversions and engagement.

We hope these 20 examples of push notifications have helped you come up with your own ideas on how you can create successful notifications that will drive more conversions and keep customers coming back for more. 

Keep the message short and to the point. Use audience segmentation tools to personalize your messages and make them more relevant. Incorporate images, rich media formats, and videos to make your messages more interactive.

Get creative with your headlines and copy, and put some thought into making it catchy and interesting.

Don’t forget to use timing and location-based triggers to send timely messages. Finally, use A/B testing to optimize your message delivery and engagement.