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The 40 best Shopify apps to sell more in 2024

Reading Time: 26 minutes

Perhaps you believe the best Shopify apps are only for big brands and high budgets.

Think again.

There are plenty of Shopify apps that can help you sell more in 2024, no matter the size of your store or your wallet. In fact, some of the best Shopify apps to increase sales are either free or very affordable. You just need to know what to look for.

That’s why we’ve created this guide with the 40 best Shopify apps for 2024, based on user reviews and ratings. These apps will help boost your traffic, conversions, revenue, and customer loyalty, all without breaking the bank.

For more information, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

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    Ready to discover the best Shopify apps for your online store? Let’s dive in.

    In this post:

    Best Shopify apps for email marketing

    Every online store needs email marketing, since it’s one of the best marketing channels out there, with Omnisend US merchants bringing in $72 for every $1 spent. These are the best email marketing apps for Shopify businesses:

    1. Omnisend

    Shopify rating: 4.8

    Omnisend Shopify app

    This short tutorial will help you set up Omnisend for your Shopify store.

    Omnisend is one of the best Shopify marketing apps for email. When you add Omnisend to your store, you can collect emails from visitors, nurture leads with campaigns, and improve your sales and marketing. It can cover the entire funnel, from list-building all the way to keeping your customers around so they continue buying from you. You can also expand your communication to include SMS and push notifications.

    Omnisend is our app, so we really don’t want to brag about ourselves. Instead, take a look at what our customers say. Here’s how they rate us:

    • Shopify: 4.8 stars [5K 5-star reviews]
    • Capterra: 4.7 stars [Top Performer App 2021]
    • G2: 4.5 stars [Top-rated leader in marketing automation and support]

    Key features:

    • Drag-and-drop email editor for easy email design
    • Audience segmentation to target specific groups with greater granularity
    • Automation workflows to get more sales consistently
    • A/B email campaign testing
    • Integration of SMS marketing and push notifications in all of your campaigns and workflows
    • Advanced reporting shows you everything including KPI top performers, in a single view
    • Mobile-optimized popups and forms to help you grow your email and SMS subscriber lists

    Best used for:

    • Building an email list quickly
    • Growing Shopify stores with email, SMS and push marketing
    • Driving more sales with email automations

    Pricing:

    Free for 500 emails/mo with all features included. Paid plans start from $16/mo.

    Try our Omnisend and Shopify integration and drive sales on autopilot with prebuilt email + SMS workflows.

    START FREE TODAYGET OMNISEND FOR SHOPIFY

    2. Shopify Email

    Shopify rating: 3.8

    Shopify email app

    Shopify Email is Shopify’s first foray into email marketing, and for its first try it does some things well. It really is easy to use for beginners, as it makes it easy to design some really nice looking emails. It’s also from Shopify, so logical that it provides Shopify stores a seamless experience.

    However, as businesses grow they will start to see that Shopify Email doesn’t accommodate established businesses well, at least not in its current form.

    Key features:

    • Send branded emails directly from your Shopify admin
    • Create emails using a commendable list of email templates
    • Schedule emails to be sent at a specified time
    • Import customer lists directly into Shopify
    • Effectively track campaign results, including opens, clicks, purchases, etc.

    Best used for:

    • Really small businesses just starting out
    • Novice users exploring how to use email marketing
    • Sending great-looking emails to small lists

    Pricing:

    The first 10,000 emails are free each month; beyond that, you’ll have to pay $1 for every 1,000 emails you send.

    3. Klaviyo

    Shopify rating: 4.1

    Klaviyo Shopify app

    Klaviyo is one of the top email marketing solutions on Shopify, with nearly twice as many reviews as Shopify Email (although almost three times lower than Omnisend). Much like Omnisend, Klaviyo covers the funnel for ecommerce customers, from acquisition to nurturing, conversion and retention.

    Key features:

    • Integrations with a suite of popular services, such as Facebook and ShipStation
    • Pre-built forms and templates to help you quickly start your campaigns
    • SMS marketing (free for up to 150 SMS and MMS credits)
    • Automation workflows that can send triggered messages to customers

    Best used for:

    • Mid-sized businesses (but can become expensive for larger and smaller businesses)
    • Marketers with a strong foundation in email marketing (their lack of customer support makes it difficult for beginners)
    • Capturing the entire funnel, from shopper to return customer

    Pricing:

    Free for sending emails to 250 contacts/mo and the paid plans start at $20/mo. SMS is available on the Email and SMS plan starting at $35. You start with 1250 SMS/MMS credits and are allowed to purchase more.

    Migrate to Omnisend for better deliverability, clear pricing and unrivaled customer support. Get 30% off your first 3 months by using the code READY4BETTER to get started!

    Sign up with Shopify or your email today!

    4. Mailmunch

    Shopify rating: 4.7

    Mailmunch Shopify app

    Mailmunch is an advanced email marketing tool that provides powerful marketing automation features for ecommerce stores. More than 1,000 pre-built HTML email templates and automation helps to send beautiful email campaigns. With the Shopify integration, you can customize your stores to your heart’s content. Create eye-catching landing pages that align with your brand’s identity.

    Key features:

    • Grab visitors’ attention with stunning forms, popups, and landing pages
    • 1,000+ pre-built email templates, intuitive drag and drop email builder
    • Automated cart abandonment emails
    • Advanced and robust marketing analytics
    • Boost reach and visibility with exciting and flexible coupons

    Best used for:

    • Small and medium business owners
    • Those who are looking for affordable price plans

    Pricing:

    In the free plan, users can include unlimited subscribers but can only send 1 automated welcome email. Paid plans start from $24.99/month for 1,000 contacts and come with a 60-day money-back guarantee.

    Bonus: Dioro

    Shopify rating: 5.0

    Dioro Shopify app

    Dioro is a bundles app that focuses on increasing store AOV with a couple of clicks. Native integration with Shopify allows merchants to create different bundles based on different product categories, specific topics or favorite products. The Uuser-friendly interface allows users to create bundles with different discount types.

    Key features:

    • Create different bundles: Combo products, Kits (Volume discounts)
    • Different discount pricing: target price, percentage-based
    • Combine frequently bought items

    Best used for:

    • Increasing AOV
    • Building bundles without coding
    • Focus on small business

    Pricing:

    Free 14-day trial; paid plans start from $9.90/month.

    Customer support is a cornerstone in online shopping, especially for retaining customers. After all, 90% of customers consider support when choosing to stay loyal to a business. That’s why using the best Shopify live chat and customer support apps is a must.

    Best Shopify apps for live chat and customer service

    5. Tidio

    Shopify rating: 4.7

    Tidio Shopify app

    Tidio is a customer service tool that makes it easier for online stores to support their customers through Live Chat, chatbots, Instagram and Messenger. This suite of features helps filter out the normal support tickets from the edge cases, as chatbots can handle regular queries and dedicated support staff can help customers through Live Chat, Messenger, etc.

    Key features:

    • Create custom chatbots using the drag-and-drop editor, without needing coding skills
    • Support multiple languages to cover more areas
    • Pre-built automation and bot templates to quickly set up and start
    • A good amount of widget customization options

    Best used for:

    • Chatting with shoppers in real time
    • Sharing relevant sales or promotions info
    • Small to large (not micro) ecommerce businesses with adequate support load

    Pricing:

    Free plan available with maximum chatbot conversations for 100 visitors/mo. Customer Service plans start from $29/month; Lyro AI Agent plans start from $39/mo.

    6. Gorgias

    Shopify rating: 4.3

    Gorgias Shopify app

    Gorgias gives you access to all of your customer support channels in one dashboard, helping to streamline communication between brands and shoppers. It integrates well with Shopify, email, live chat, Instagram, and Facebook.

    You can leverage this Shopify live chat app to improve both support and sales and create an enhanced customer experience. With Gorgias, you can automate live communications across multiple channels.

    Key features:

    • Single platform to centralize customer tickets from Facebook, Instagram, SMS, Live Chat and more
    • Pre-made templates to include customers’ shipping and order details
    • Automated support for common inquiries and issues
    • Edit orders or modify subscriptions on the dashboard without leaving the helpdesk

    Best used for:

    • Integrating all support channels into one platform
    • Automating common customer inquiries and issues

    Pricing:

    A 7-day free trial is available. Paid plans start at $10/mo for up to 50 support tickets.

    7. HelpCenter

    Shopify rating: 4.6

    Helpcenter Shopify app

    One of the best Shopify live chat apps by user ratings, HelpCenter allows you to create attractive FAQ pages quickly and from scratch, allowing shoppers to independently get answers to their most common questions. This tool also has Live Chat, chatbots, tabs, ticketing, and other features to help support shoppers through their buying journey. All customer inquiries can be viewed from a single platform to get tickets filled more quickly.

    Key features:

    • Build an easily-digestible FAQ page to address common questions and issues
    • Manage inquiries from email, chat, or Messenger in the HelpDesk platform
    • Create custom tabs to manage product descriptions, shipping, and more

    Best used for:

    • Freeing up support staff to handle edge or special cases
    • Talking with customers in real time and offering special sales or promotions

    Pricing:

    HelpCenter has a free plan with up to 10 Helpdesk tickets per month, and 3-day trials for its paid plans. Paid plans begin from $8/mo for 50 Helpdesk tickets.

    8. AfterShip Returns

    Shopify rating: 4.7

    Aftership Shopify app

    An important part of the customer service experience is the way that returns are handled. AfterShip Returns Center is aimed at automating the returns and exchanges process by helping stores create branded returns portals. This tool also helps reduce inquiries and confusion by sending out return updates, as well as creating return labels.

    Key features:

    • Track and manage all returns/exchanges requests from one platform
    • Makes it easy for customers to submit returns requests
    • Pre-paid returns labels so customers can easily send goods to the store
    • Flexible return resolutions, including original payment, store credit, etc.

    Best used for:

    • Smoothly and quickly handling returns and exchanges for a better customer experience
    • Utilizing different returns resolutions for different payment methods
    • Quickly recapturing about-to-lose customers

    Pricing:

    Free plan available for up to 3 returns per month. Paid plans start from $23/month.

    Bonus AI-based tool: Manifest AI

    Shopify rating: 4.2

    Manifest AI Shopify app

    Manifest AI is a GPT-powered AI shopping assistant, specifically designed for Shopify stores. It assists buyers throughout their pre-purchase journey, engaging them with intelligent, personalized shopping experiences. This tool enhances online customer engagement by handling custom queries and aiding website visitors in their buying process, making it a valuable asset for businesses.

    Key features:

    • Enhances shopping experience with personalized product recommendations & discovery.
    • Serves a global audience by interacting in multiple languages.
    • Custom-train your chatbot using your own data, including FAQs, PDFs, and website links.
    • Manages routine customer queries, allowing your team to focus on complex issues.
    • Customize your chatbot to match your brand’s tone and approach.
    • Personalized AI nudges to attract visitors

    Best used for:

    • Engaging customers with smart, real-time interactions.
    • Enhancing online customer service efficiency.
    • Suitable for Shopify stores aiming to leverage AI for improved customer engagement.

    Pricing:

    The Starter plan is available from $39 per month with 1000 GPT messages/month. A 14-day free trial is available for all plans.

    Best Shopify apps to increase sales

    Let’s look at the absolute best apps on Shopify designed to help increase sales.

    9. Wisepops

    Shopify rating: 4.8

    Wisepops

    Wisepops lets you design any high-converting popup imaginable: newsletter signup form, exit-intent, upsell, spin-to-win, video, etc. What users like about this Shopify app is that they can use different conversion strategies easily, from sales and upsell popups to cart recovery and product announcement popups.

    Key features:

    • Simple popup editor
    • Over 130 ecommerce-oriented popup templates
    • Mobile-friendly Shopify popups
    • Contextual targeting (page URL, cart value, number of visits, etc.)
    • Easy-to-use campaign dashboard and analytics
    • A/B popup campaign testing

    Best used for:

    • Converting website traffic
    • Driving traffic to product pages
    • Interactive spin-to-win campaigns
    • Increasing sales with discounts and promotions
    • Making onsite marketing personalized for specific visitor groups

    Pricing:

    Free 14-day trial available with all features. Pricing is based on pageviews: the plan for 50,000 pageviews costs $49/mo. All paid plans have unlimited popup displays.

    11. OptiMonk

    Shopify rating: 4.9

    Optimonk

    OptiMonk is a conversion optimization tool that helps online stores build an email list, reduce cart abandonment, and grow sales. It allows you to create, personalize, and launch popups, sidebars, notification bars, and full screens without coding. Because of this, you can create campaigns within minutes.

    Key features:

    • More than 300 ready-to-use templates and a drag-and-drop editor
    • Quick setup of popups, side- and notification bars without coding skills needed
    • Countdown timers to create a sense of urgency
    • Personalize offers based on the shopper’s cart value

    Best used for:

    • Using a variety of popups to collect subscribers
    • Creating an engaging experience that can drive conversions

    Pricing:

    Optimonk has a free plan available with a 15,000 monthly pageview limit. Paid plans start from $39/mo (maximum of 30,000 pageviews) up to $249/mo with a max 500,000 monthly pageviews. Custom-made plans are available for power users.

    Many Shopify businesses use Optimonk to build email lists, but there are so many more choices. Take a look at these 6 best list-building apps if you need more options.

    12. Hextom: Free Shipping Bar

    Shopify rating: 4.9

    Hextom Free shipping bar

    Free Shipping Bar is a pretty straightforward and therefore effective Shopify app. It simply allows you to show a free shipping offer on different pages on your Shopify store. This bar is fully customizable and can be configured to be shown to visitors from selected countries where you want to set up free shipping.

    Key features:

    • Boost cart values and sales with the free shipping offer
    • Display different free shipping conditions based on location, page, device, and more

    Best used for:

    • Promoting your free shipping offer sitewide
    • Getting more sales without using complicated tools or methods

    Pricing:

    There is a free plan that comes with device and page targeting. The Premium plan starts from $9.99/mo and comes with more targeting, tracking, and scheduling features.

    13. Dynamic Pricing Optimization

    Shopify rating: 4.9

    Dynamic Pricing Optimization Shopify app

    If you want to keep updated with your competitors’ activities then Dynamic Pricing Optimization is one of the must have Shopify apps. This app is a competitor price tracking and monitoring, dynamic pricing, and pricing optimization app that helps ecommerce stores monitor their competitors’ price moves from a single dashboard and import their products in one click. This Shopify ecommerce pricing app has price matching/dynamic pricing rules that merchants can use to match or beat their competitors’ prices.

    Key features:

    • Product variant tracking
    • Price updates 3 times a day
    • Dynamic pricing and repricing

    Best used for:

    • Maintaining a competitive pricing edge
    • Monitoring one or multiple competitors’ pricing strategies
    • Increasing sales growth and profit margins with dynamic pricing

    Pricing:

    Dynamic Pricing Optimization offers a 14-day free trial; its paid plans start from $99/month. It also offers 24/7 customer support and a choice between URL-based, Channel-based, or hybrid competitor monitoring.

    Best Shopify apps for social media

    Did you know that roughly 47% of millennial customers use social media in their shopping journey? They’re definitely among the must have Shopify apps if you want to increase your chances of success.

    14. Instafeed

    Shopify rating: 4.9

    Instafeed Shopify app

    Add a shoppable Instagram feed on your Shopify store to both show social proof and allow shoppers to shop the look from those feeds. This can help to improve sales, as well as to keep your store fresh and updated with new content (depending on how often you update your Instagram).

    Key features:

    • Quickly create social proof and increase engagement with your Instagram feed
    • Allows shoppers to see how your products look “in real life”
    • Get more followers on your Instagram account, and get more shoppers from Instagram

    Best used for:

    • Showing off your (well-established, well-curated) Instagram feed
    • Using social proof to convert shoppers into buyers
    • Keeping your website dynamic with automatically updated Instagram content

    Pricing:

    There’s a free plan available but it is limited. Paid plans start from $6/month and add functionality like product tagging, displaying likes, using multiple feeds, and more.

    15. Outfy

    Shopify rating: 4.7

    Outfy Shopify app

    One of the best Shopify apps for social media, Outfy allows you to automatically create product videos, collages, and GIFs so that you can promote your products on social media. You can also use Outfy to create sale promotions for Facebook, Instagram, Twitter, Pinterest, YouTube, and more.

    Key features:

    • Autopilot allows stores to automatically create product videos, collages, and GIFs and share those on social media
    • Use customized, themed templates to create content quickly
    • Publish content instantly or schedule for later

    Best used for:

    • Creating good-looking product creatives automatically
    • Promoting your products on social media on a consistent basis

    Pricing:

    Outfy offers a 7-day free trial, as well as a free plan with one automated product post per day or network. Paid plans start at $20/mo and include more features like video, collages, GIFs, and more.

    16. Recart: SMS Marketing + AI

    Shopify rating: 4.8

    Recart Shopify app

    Recart allows you to quickly reach out to your customers via SMS and Facebook Messenger. You can even use this Shopify app to grow your email lists, using their library of popups.

    Key features:

    • The two-tap subscription means that shoppers can quickly be added to your lists
    • Use welcome, discount, shipping and other workflows to generate revenue
    • Easy to use interface and builders that require no coding skills
    • 24/5 live chat and email support

    Best used for:

    • Collecting subscribers via SMS and Messenger and bypassing traditional signup steps
    • Generating revenue through automated workflows
    • Two-way conversations with customers to increase engagement and loyalty

    Pricing:

    Recart offers a 7-day free trial. The Starter plan costs $299/month and adds features like advanced segmentation, triggered reminders, and international texting.

    Best Shopify apps for upsell & cross-sell

    Upsell and cross-sell can add a quick but recognizable boost to your profits. Consider these two of the best upsell apps for Shopify that can help you increase your sales with this simple strategy.

    17. Also Bought | Related Products

    Shopify rating: 4.9

    Also bought Shopify app

    The Also Bought Shopify app displays a fully customizable product slider with recommended products and helps you increase the average order value. This app is essentially a ported-over version of Amazon’s popular (and effective) “Customers Who Bought This Item Also Bought” recommended products widget.

    Key features:

    • Proven cross-sell that works to increase average order values/cart size
    • AI trained on billions of product orders to recommend relevant products
    • One-click installation and no-coding required to use

    Best used for:

    • Duplicating Amazon’s “also bought” widget for bigger orders per customer
    • Helping shoppers see what products go well together
    • Increasing sales without using complex systems or tools

    Pricing:

    This app comes with a 30-day free trial. The paid plan costs $9.99/mo and allows for unlimited products, orders, and traffic, as well as customer support.

    18. Frequently Bought Together

    Shopify rating: 4.9

    Frequently bought together Shopify app

    Frequently Bought Together (FBT) app analyzes your store’s historical data and displays related product bundles in the widget on your product page. It’s not ranked as one of the best Shopify apps for nothing: you can trust the algorithm to automatically recommend products to shoppers, or you can choose to pick recommended products manually.

    Key features:

    • Displaying bundled recommended products based on the product page
    • Algorithm trained to create relevant product recommendations
    • Fully-customizable user interface
    • The option to manually fine-tune product recommendations

    Best used for:

    • Increasing conversion rates on the store website
    • Increasing larger average order values

    Pricing:

    FTB has a 30-day free trial. The paid plan starts at $9.99/mo for unlimited products, orders, and traffic, as well as customer support.

    Best Shopify apps for referral & affiliate marketing

    Referral and affiliate marketing capitalize on current customers or partners to help spread the word about your store. This can help reduce your paid ad and other acquisition costs for more customers and better sales. Here are three of the best Shopify apps for referrals and affiliates:

    19. UpPromote Affiliate Marketing

    Shopify rating: 4.9

    Uppromote Shopify app

    UpPromote Affiliate Marketing is one of the best affiliate apps for Shopify. It’s an all-in-one marketing tool to help you build, track, and succeed with affiliate marketing.

    With UpPromote, no technical knowledge is required. You can easily build a professional affiliate campaign by generating unlimited commission programs. Also, you can quickly create and assign coupons or referral links for affiliates or influencers. To manage your campaign, UpPromote allows you to track every click, and order from affiliates with various tracking methods and reliable tracking processes.

    Key features:

    • Use affiliate links, coupons, SKUs, or emails to track affiliate performance
    • Leverage the Marketplace to expand your affiliate network
    • The customer referral feature allows your customers to refer your products and earn commissions

    Best used for:

    • Expanding marketing efforts to include affiliates
    • Get more sales by doing less work on your website

    Pricing:

    There is a free plan available for up to 200 referral orders. Paid plans begin from $29.99/mo with more features and greater allowances.

    20. ReferralCandy

    Shopify rating: 4.9

    Referralcandy Shopify app

    ReferralCandy allows you to choose a type of rewards and incentives for your shoppers to refer their friends, family, and so on: cash rewards, coupon codes, or unique gifts, and they’re all paid out automatically. As one of the best affiliate apps for Shopify, the tool provides you with high flexibility in terms of branding and customization and doesn’t require any coding skills.

    Key features:

    • Recruit existing customers to your referral program with post-purchase popups and emails
    • Automatically reward customers that have made successful referrals
    • Detect potential fraud quickly with alerts and notifications of suspicious transactions
    • Email integration and remarketing options available

    Best used for:

    • Affiliate marketing programs to increase reach and marketing diversity
    • Rewarding word-of-mouth marketing from customers

    Pricing:

    This app has a 14-day free trial. Paid plans start from $59/mo plus commission fees, with unlimited referrals, unlimited customers, fraud protection, and more.

    New to affiliate marketing? Here’s how to create an affiliate program for your ecommerce store.

    21. Growave: Loyalty & Wishlist

    Shopify rating: 4.7

    Growave Shopify app

    Growave is an ecosystem of marketing tools. It allows your business to create and manage loyalty programs and rewards, collect reviews, create a referral program, and enable wishlists and social login. The integration of the tools creates a seamless experience for the customers encouraging them to return to the store. Increase repeat purchases and engagement with one app.

    Key features:

    • Create loyalty and rewards programs with a variety of options
    • Easily request and collect reviews within the app
    • Automated follow-up emails about wishlist items
    • Create loyalty and rewards programs with multiple options

    Best used for:

    • Creating loyalty and engagement
    • Generating more sales from existing customers
    • Increasing social proof

    Pricing:

    Plans start at $49/mo, with a 14-day free trial for all new users.

    Best Shopify apps for paid advertising

    By using paid ads for your Shopify store, you can build brand awareness, create demand, generate sales, and constantly grow your customer base. That’s most likely why 55% of small businesses are using PPC ads as part of their marketing strategy.

    22. Google & YouTube

    Shopify rating: 4.3

    Google channel Shopify app

    This app makes it easy for you to create Google ad campaigns for your Shopify store. You can showcase your products across Google Search, Shopping, Images, YouTube and Lens, all managed with Shopify. It also allows you to create campaigns, set your budget, and optimize your ads with Google’s smart technology.

    Key features:

    • Manage your Google campaigns from within Shopify
    • Use Google’s smart technology to optimize your ad
    • List your products for free on Google’s channels, including Search, YouTube, etc.

    Best used for:

    • Getting your products discovered on Google

    Pricing:

    This is free to install; you pay when you create ads, which is directly billed to your Google Ads account.

    23. Facebook & Instagram

    Shopify rating: 3.7

    Facebook channel Shopify app

    Much like the Google & YouTube app above, this is another app from Shopify that helps integrate popular services into Shopify stores. Here, merchants can quickly connect their main Facebook accounts to automatically sync with their Shopify stores. This will allow you to easily manage your products and promote them across Facebook and Instagram. 

    Key features:

    • Manage your products, resolve issues, track ads, etc. from your Shopify store
    • Build your audience with free and paid marketing tools

    Best used for:

    • Expanding your reach by showcasing your products automatically on Facebook and Instagram

    Pricing:

    This is free to install; you pay when you create ads, which is directly billed to your Facebook ad account.

    24. Google, Facebook & Insta Ads

    Shopify rating: 4.6

    Google Facebook ads Shopify app

    This app allows you to run high-performing ads on Facebook, Instagram, and Google. Sixads will take care of your ad set-up and targeting, and all you’ll need to do is to select the products you want to advertise.

    Key features:

    • Quickly launch Facebook, Instagram and Google ad campaigns with the automated advertising platform
    • Create prospecting campaigns and retarget store visitors
    • Get access to PPC experts to improve ROI

    Best used for:

    • Creating ads on Instagram, Facebook and Google ads
    • Automating ad setup and targeting

    Pricing:

    This Shopify app has paid plans starting from $29.99/mo depending on the chosen features.

    25. Nabu for Google Shopping Feed

    Shopify rating: 4.8

    Nabu for Google Shopping Feed

    This Shopify app helps merchants create Google Shopping feeds and run Google Ads. It also allows you to create and verify your Google Merchant Center account.  You can also quickly improve your Shopping Feed with product-specific recommendations to maximize your returns.

    Key features:

    • Set up your Google Merchant Center and Google Product Feed quickly
    • Use multi-currencies and multi-languages to set up global stores
    • Set up shipping rates automatically based on Shopify settings

    Best used for:

    • Optimizing your Google Shopping Feed for your Shopify store
    • Increasing your sales from Google Shopping

    Pricing:

    There’s a free Starter plan for stores with up to 10 orders, with charges starting at $4.99 + 6 cents per order for orders exceeding this number. Other (paid) plans start from $29.99/month.

    26.  Pencil

    Shopify rating: 1.6

    Pencil Shopify app

    Pencil is a creative AI platform that generates Facebook & TikTok ads predicted to win. More than 3,000 ecommerce brands and agencies are currently using Pencil to make more sales from their Facebook and TikTok ads by building a scalable process around ad creative testing.

    Key features:

    • Connect your Shopify store to automatically import your branding, product descriptions, images and videos
    • Connect your Facebook ad accounts to analyze all your historic ads data
    • Generate new ads predicted to win in minutes
    • Launch and scale your winning ads, while pausing your losing ads
    • See why your winning ads are working, so you have insights to grow your business

    Best used for:

    • Generating ads for popular channels like Facebook & Tiktok
    • Finding winning ads faster with AI predictions trained on your current data
    • Getting better ad results by executing more ad creative tests

    Pricing:

    Pencil’s Shopify app has a 7-day free trial. After that, pricing starts at $119/mo for 50 ad exports (extra ad exports available at $10).

    Best Shopify apps for customer loyalty programs

    If you have loyal customers, that means that your marketing acquisition costs drop as your sales and average order values go up. These apps will help you create irresistible loyalty programs to turn one-time buyers into repeat customers.

    27. LoyaltyLion Rewards & Referral

    Shopify rating: 4.6

    Loyaltylion Shopify app

    LoyaltyLion offers points for any action that your customer performs on your store or owned channels: signup, purchases, Facebook Likes, social referrals, etc. Your customers can collect points from these actions and redeem them in your store, helping to increase retention and engagement. 

    Key features:

    • Assign and award loyalty points for a variety of actions on your store or social media
    • Create a customer retention program quickly, no coding required
    • Reward options also include free shipping, early access, discounts, etc.
    • Grow social presence by rewarding followers with loyalty points

    Best used for:

    • Growing your store sales and social media presence
    • Keeping your customers around for longer

    Pricing:

    A free plan is available with up to 800 monthly orders; paid plans start from $159/month.

    Want to see examples of customer loyalty programs with millions of members? Here are 10 businesses with the best loyalty programs.

    28. Smile: Loyalty & Rewards

    Shopify rating: 4.8

    Smile Shopify app

    Smile gives rewards for a variety of customer actions, including not only loyalty actions (like product purchases), but also referrals, exclusive offers and more. This helps keep customers inside the funnel, while also helping to bring in new customers with referral incentives.

    Key features:

    • Create a loyalty points program that offers a variety of options
    • Existing customers can refer friends using personalized referral links
    • In-app analytics display necessary information to assess the programs
    • Create a VIP program to incentivize customers to purchase more

    Best used for:

    • Creating loyalty and improving customer retention
    • Getting existing customers to participate in word-of-mouth marketing

    Pricing:

    There is a free plan available; paid plans start at $49/mo, which includes integrations and more customization features

    29. Yotpo: Loyalty & Rewards

    Shopify rating: 4.7

    Yotpo Shopify app

    Formerly Swell Rewards, Yotpo Loyalty & Rewards allows you to choose from 14 rewards campaigns, including points for purchase, account creation, social actions, birthdays, and more. Points can be redeemed in the forms of coupons, shipping, products, and more, and customers can earn more points based on their spending and referrals.

    Key features:

    • Create a paid membership similar to Amazon Prime for better upfront cash flow and higher LTV
    • Checkout redemption for Shopify Plus so customer can redeem points at checkout
    • Build a referral program to take advantage of word-of-mouth marketing

    Best used for:

    • Getting more sales from the same number of customers
    • Increasing social proof and word-of-mouth referrals
    • Creating loyalty and engagement

    Pricing:

    Free plan available for up to 100 monthly orders; paid plans begin at $199/mo.

    Best Shopify apps for social proof

    Showcasing social proof is essential, especially since 87% of customers read reviews before considering a business. Start with the best Shopify marketing apps that use UGC and reviews to maximize social proof and boost conversions, thus enhancing your business.

    30. Loox

    Shopify rating: 4.9

    Loox Shopify app

    Loox is a review app that allows you to use social proof by way of photo reviews of your online store. It allows you to send automatic emails that ask your customers for reviews. In return for those reviews, you can offer discounts each time the photos are submitted.

    Key features:

    • Automated review request emails to collect customer photo and video reviews
    • Easy-to-use interface with multiple attractive review widgets
    • Share reviews on social media, SEO, Google Shopping, etc.

    Best used for:

    • Displaying customers’ photo and video reviews
    • Getting social proof and real word-of-mouth reviews

    Pricing:

    There is a 14-day free trial; paid plans start from $9.99/mo.

    First things customers look at when buying? Reviews. These Review marketing strategies will help you use them to score more sales.

    31. Judge.me

    Shopify rating: 5.0

    Judge me Shopify app

    This Shopify app allows you to send out automated review request emails, and buyers can review your products directly inside the email. These photo and video reviews add social proof to your store, and the review stars are also helpful for Google Search, Google Shopping, Facebook, and more.

    Key features:

    • Review Carousel to showcase your customers’ photo and video reviews
    • Quick share on Facebook, Instagram, Pinterest, and Twitter
    • Increase page speed with instantly loaded reviews
    • Import product reviews with the AliExpress Review Importer

    Best used for:

    • Showcasing photo and video reviews from satisfied customers
    • Using social proof for sales and marketing, including SEO, Facebook, Google Shopping, etc.

    Pricing:

    Free plan available with unlimited product and video requests; the paid plan costs $15/mo and includes extra features like coupons, custom forms, etc.

    32. Okendo

    Shopify rating: 4.9

    Okendo

    Okendo helps brands capture and showcase customer-generated content including product ratings & reviews, photos, videos and Q&A. Okendo also allows you to implement a multichannel marketing strategy via its seamless integrations with Google, Facebook, Instagram, and email.

    Key features:

    • Official Google Reviews partner
    • Configure triggers to send automated request emails
    • Wide range of widgets to display user-generated content (UGC) such as photo and video reviews
    • Wide range of third-party integrations for easier marketing and sales

    Best used for:

    • Finding and displaying customer photo and video reviews
    • Automating the process so you can have a consistent flow of reviews

    Pricing:

    A 14-day free trial is available; paid plans start from $19/mo for up to 200 orders. There’s even an Enterprise plan with a custom order limit.

    Best Shopify SEO apps

    Did you know that 31% of customers begin looking for their products on a search engine like Google Search—so optimizing Shopify stores for SEO is important for your sales.

    33. SEO Manager

    Shopify rating: 4.8

    SEO manager Shopify app

    The SEO Manager Shopify app allows merchants to understand how search engines like Google Search see their store. It then gives merchants insights about the performance of their search engine optimization (SEO) efforts.

    Key features:

    • SEO tools include an SEO Scan, meta content tools, keyword suggestions and more
    • JSON-LD structured data to give Google information in a clearer way
    • Manage broken links (404 errors) that can decrease your SEO rankings

    Best used for:

    • Improving your SEO so that shoppers can find your store more easily on search engines
    • Maintaining and improving SEO best practices

    Pricing:

    There is a 7-day free trial available, as well as a free plan. The paid plans start from $29 per month.

    New to SEO? Here’s what you need to know:

    What retailers need to know for higher rankings

    34. Plug In SEO

    Shopify rating: 4.7

    Plug In SEO

    This comprehensive SEO tool for Shopify stores helps you to boost your rankings on various search engines like Google Search. With higher rankings, shoppers will find your store more easily and, with more shoppers, you’ll get more sales. This Shopify app allows you to audit your store’s SEO, get recommendations for fixes, and create search engine-friendly data.

    Key features:

    • Improve on-page SEO with meta title and description, image alt text, and more
    • Identify critical SEO issues  with periodic SEO scan reports
    • Structured data/JSON-LD schema markup for rich snippets

    Best used for:

    • Identifying and fixing SEO issues that can hurt your rankings
    • Increasing your SEO rankings for better visibility

    Pricing:

    There is a 14-day free trial for its paid plans. These start from $29.99/mo and include SEO reports and other premium features.

    35. SEO, Image optimizer & Speed

    Shopify rating: 5.0

    SEO, Image optimizer & Speed app

    This Shopify app helps to increase your site speed, which is an important factor for SEO rankings. It does this by optimizing your images (essentially, minimizing their file size) so that they load faster using an automated process. It also offers an SEO and page speed store audit so that you can find and fix important SEO issues.

    Key features:

    • Automatically optimize images every time you upload new photos
    • App script control helps optimize unnecessary third-party apps on a page-by-page basis
    • Create machine-readable JSON-LD data for better results
    • Critical issue detection, such as broken links and redirects

    Best used for:

    • Compressing images for faster store loading
    • Improving store speed with easy SEO techniques

    Pricing:

    The app is free to install, with 50 free images per month and $0.03/image after that. Paid plans start from $9.99/mo with 1,000 free images per month, plus extra features.

    Best Shopify apps for dropshipping

    The best dropshipping apps for Shopify help you source and run your dropshipping store, or find great fulfillment solutions for multiple vendors and stores. Here are some to get you started.

    36. Printful

    Shopify rating: 4.7

    Printful Shopify app

    This print on demand app helps you to source and create a variety of products, including t-shirts, hoodies, and other apparel, as well as accessories and homeware. Printful takes care of the inventory, equipment and product shipping, so that all you’ll need to do is create the designs and list the products on your store.

    Key features:

    • More than 300 products to choose from for your Shopify store
    • Order fulfillment handled, including shipping and inventory
    • Built-in tools to create product designs

    Best used for:

    • Dropshipping products from warehouses located in five different continents
    • Quickly creating apparel, accessories and more and add to your store

    Pricing:

    Printful is free to install, only charging for order fulfillment and shipping when a product is sold on its stores. Paid plans start from $24.99/mo, with up to 30% off on all products plus more features.

    37. Sendcloud

    Shopify rating: 3.6

    Sendcloud

    Sendcloud is an easy-to-use, all-in-one shipping solution for businesses of all sizes. Keep track of every step in the shipping process right from the Sendcloud panel. Create labels, let track packages, handle returns, prep picking and packing, and consult analytics—all in one place. Offer a range of shipping options like same-day, next-day, and nominated-day delivery, and integrate with multiple delivery carriers at once. Plus, customize the look and feel of your email, tracking and return pages, and get all the support you need along the way.

    Key features:

    • Import your orders from any system and print labels automatically
    • Set up your own automatic, branded return portal
    • Add a branded tracking page and emails
    • Use a single API to ship with multiple carriers

    Best used for:

    • Businesses of all sizes—from new start-up to full enterprise
    • Optimizing multiple aspects of the shipping process all in one place
    • Driving customer conversions by offering a more seamless experience

    Pricing:

    This app offers a free 14-day trial. There is a free plan that’s perfect for ecommerce newbies that offers up to 50 labels per month. Paid plans with more functionality start at £19 per month + £0.09 per label.

    38. DSers ‑ AliExpress Dropshipping

    Shopify rating: 5.0

    Dsers Shopify app

    DSers is the top-rated dropshipping app on the Shopify App Store, which mainly features order fulfillment, product and supplier management, order tracking, etc. It has won more than 21,000 five-star reviews on Shopify’s app store. DSers offers a lifetime free plan and 14-day free trial for beginners to test their dropshipping business on Shopify, WooCommerce and Wix.

    It’s worth mentioning that in May 2022, DSers and Oberlo, the two leading dropshipping solution providers, teamed up to upgrade their dropshipping service. This means that DSers has now become the biggest Shopify dropshipping app, serving more than 150,000 users after the migration from Oberlo.

    Key features:

    • Find reliable suppliers for selling items
    • Manage multiple stores with one DSers account
    • Map products and variants in 5 methods like basic, standard, advanced, BOGO, and bundle mapping
    • Process orders and make payments to AliExpress in bulk
    • Import, edit and publish products to ecommerce platforms like Shopify
    • Track orders automatically
    • Fix the address errors automatically
    • Set up advanced pricing rules
    • Synchronize price and stock changes, and order cancellation automatically

    Best used for:

    • Finding suppliers for products
    • Getting products for your store
    • Optimizing multiple aspects of the dropshipping process all in one place
    • Saving cost and time
    • Increasing order processing efficiency

    Pricing:

    A free plan is available for up to three stores and 3,000 products; paid plans start from $19.90/mo. There’s also an enterprise plan to help you scale your online dropshipping business.

    39. Order Fulfillment Guru

    Shopify rating: 5.0

    Order fulfillment guru

    This order fulfillment Shopify app works best for Shopify and Shopify Plus stores that work with multiple vendors. The Order Fulfillment Guru automatically splits, routes and streamlines the order fulfillment workflow for multiple vendors. It also syncs your products and inventory in real-time if you have multiple Shopify stores

    Key features:

    • Automatic order management and fulfillment
    • Integration with existing workflows, and support for multiple languages
    • Streamlined product and order sync with warehouses and vendors

    Best used for:

    • Splitting and routing purchase orders to multiple suppliers, warehouses, dropshippers, and more
    • Sending orders via email, web, Shopify and more
    • Syncing your products and inventory between multiple stores

    Pricing:

    There is a free plan available that allows for receiving orders and syncing unlimited products and inventory. Paid plans start from $9.95/mo + extra charges for each additional 200 purchase orders per month.

    Summary

    We hope you enjoyed reading our roundup of the best Shopify apps for your store. These are some of the best free and subscription Shopify apps that can help you implement your sales and marketing strategies to build and improve your store.

    We’ve got more great resources to help you:

    Omnisend is the #1 email marketing automation app on Shopify based on customer reviews. Start free and drive more sales now.
    Bernard Meyer
    Article by
    Bernard Meyer

    Bernard is the Director of Content at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.


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