Drive sales on autopilot with ecommerce-focused features
See FeaturesIf you’re looking to boost your online store sales, finding the best Shopify apps to help you is a smart move. From connecting with existing and potential customers through email marketing to creating tailored loyalty programs, the list of things you can do to increase your bottom line is virtually endless.
Your time isn’t, however, so it’s important to find the apps that suit your specific plans and use them effectively to reach your sales goals.
But don’t worry — this article can help you do it. We’ve handpicked 11 of the best Shopify apps for various needs, all with the potential to increase your online store’s sales numbers.
1. Omnisend
Best Shopify app for email marketing

Shopify rating: 4.7 (based on 5,951 reviews)
Omnisend is the best Shopify app for creating effective SMS and email marketing campaigns.
What really sets it apart is how easy it is for users to automate their customer interactions and combine multiple marketing channels into one automation workflow. You can trigger specific customer interactions based on their behavior, including welcome messages when they sign up for a service and reminders for customers who abandon their carts.
Omnisend also stands out with its intuitive interface and exceptional 24/7 support, even for free users.
Key features
- Intuitive drag-and-drop email editor
- Omnichannel campaigns through SMS, email, WhatsApp, and more on a single platform
- Automation workflows for all customer interactions
- Advanced customer segmentation based on relevant criteria like their purchase history
- Precise analytics tools provide relevant information for creating marketing funnels
- A/B email campaign testing tools for optimizing your approach
Best used for
- Growing your Shopify store with omnichannel marketing campaigns
- Automating your email marketing to increase efficiency and save time
- Creating visually attractive emails with its drag-and-drop editor
Pricing
- Free plan: Includes 250 contacts and 500 emails/month
- Standard plan: $16/month, includes 500 contacts and 6,000 emails/month
- Pro plan: $59/month, includes 2,500 contacts and unlimited emails
2. Tidio
Best Shopify app for live chat and customer service

Shopify rating: 4.7 (based on 1,912 reviews)
Managing customer interactions is an essential part of an online store’s success. Customers especially appreciate businesses they can interact with, especially when they need support for an issue.
Tidio helps you achieve that by making it easy to manage all customer messages through a single platform. It comes with dedicated Shopify features and includes ready-to-use sales and support chatbots that you can train to answer some of the most common customer questions, which can help free up your time. It’s also easy to customize and can integrate with other Shopify apps.
Key features
- Live chat features
- AI-powered chatbots for sales and support
- In-depth analytics tools for key customer support metrics like response time and customer satisfaction
Best used for
- Small and medium-sized businesses that want to save time and money by automating some customer support tasks
- Online stores that want to sell proactively through their customer support operations
Pricing
- Free plan: Includes live chat conversation with up to 50 users and automation flows with up to 100 visitors per month
- Growth: $59/month, includes everything in the free plan plus up to 2,000 handled conversations and advanced analytics
- Plus: $749/month, includes everything in Growth plus many advanced features for larger businesses
- Premium: $2,999/month, includes everything in Plus and allows unlimited handled conversations
3. Wisepops
Best Shopify app to increase sales

Shopify rating: 4.9 (based on 79 reviews)
Wisepops’ onsite marketing platform can help online stores amplify sales by making it easy to connect with existing and potential customers.
With a user-friendly drag-and-drop interface, creating various custom popups, banners, and even full-screen overlays requires no advanced tech or design skills. It also offers over 60 pre-made campaign templates to suit your specific goals, allowing for personalized messages for instances like abandoned carts or exits.
Wisepops seamlessly integrates with Shopify and other related apps, including Omnisend, making it a versatile tool for online sales growth.
Key features
- Customizable popups, banners, and overlays
- Segmentation based on relevant criteria like demographics and visitor behavior
- Easy integration with other apps and platforms
Best used for
- Online stores looking to increase sales through personalized messaging
Pricing
- 14-day free trial
- 50k page views per month: $49/month, with unlimited users, popup campaigns, and notification campaigns.
- 100k page views per month: $79/month
- 250k page views per month: $149/month
- 500k page views per month: $199/month
4. Instafeed
Best Shopify app for social media

Shopify rating: 4.9 (based on 1,748 reviews)
Integrating social media into your marketing efforts can be a major sales booster for your online store.
Instafeed is a social media marketing app that lets you integrate shoppable Instagram feeds directly into your store, making it easy to showcase user-generated content. By leveraging Instagram users’ visibility and popularity, Instafeed helps convert visitors into customers through authentic, engaging content. With its powerful customization options, you can adapt the Instagram feed’s look to match your website’s overall design for a more cohesive look.
Instafeed is easy to use and set up, as you can integrate it with Shopify without needing any tech knowledge.
Key features
- Shoppable Instagram feeds that you can embed right into each product’s page
- Automatically updates with new Instagram posts
- Easy to set up and integrate with other apps and platforms
Best used for
- Online stores that heavily rely on social media in their marketing efforts
- Ecommerce businesses looking to leverage user-generated content
Pricing
- Free plan: No time limit, allows reels and photos
- Pro plan: $6/month, enables you to tag products and display videos on up to three different feeds
- Plus plan: $20/month, adds features like tagged posts and analytics tools on an unlimited number of feeds
5. Also Bought | Related Products
Best Shopify app for upselling and cross-selling

Shopify rating: 4.9 (based on 212 reviews)
Cross-selling can be a major source of revenue for an online store. Customers who have already purchased a specific product are likely to want an upgrade or other complementary products.
Also Bought | Related Products can help you boost your cross-selling by using AI-based analytics to make personalized product recommendations based on past purchases. Having the ability to automate this process can help free up your time and ensure that customer recommendations are always fresh and relevant, as they rely on new customer data.
You can also take control if you would rather manually create a product recommendation.
Key features
- AI-based automatic product recommendations based on past purchases
- Customizable design to align with your brand
- Supports both cross-selling and upselling strategies
Best used for
- Shopify store administrators who want to get the most out of each customer by selling them relevant related products
- Online stores with extensive inventories and specific product categories
Pricing
- Free plan: Includes all features, ideal for testing the app
- Growth plan: $15/month, up to 100 Shopify orders per month
- Growth 2 plan: $24/month, up to 200 Shopify orders per month
6. UpPromote Affiliate Marketing
Best Shopify app for referral and affiliate marketing

Shopify rating: 4.9 (based on 3,952 reviews)
Affiliate marketing can be a smart way to grow your online business. Getting real customers to act as your brand ambassadors can give your online store extra credibility and authenticity.
UpPromote can give you the tools to manage affiliate marketing and referral programs under a single dashboard, making everything easier and saving you time. Highly flexible and customizable, it lets you set varying commission rates and match all affiliate and referral pages with your website’s design. Plus, its multiple automatization options streamline your affiliate programs, enabling automatic payments to your partners.
Key features
- Multiple ways to motivate affiliates, including discounts, bonuses, gifts, and store credit
- Easy to automate your affiliate payment processes
- Effective tracking of all your referral orders
Best used for
- Small and medium-sized online stores looking to promote their products without spending too much on advertising
- Online stores in highly saturated fields, like fashion and tech, that need to find ways to increase their visibility
Pricing
- Free plan: Unlimited affiliates and 200 referrals/month
- Grow Affiliate plan: $29.99/month, 300 referrals/month
- Professional plan: $89.99/month, 600 referrals/month
- Enterprise plan: $199.99/month, unlimited referrals
7. Google & YouTube
Best Shopify app for paid advertising

Shopify rating: 4.6 (based on 8,887 reviews)
Displaying your online store’s products across Google’s platforms can significantly expand your reach to potential customers. The Google Merchant Center can help you do that by showing your ads on high-traffic sites like Google Search, YouTube videos, and more. Enabling YouTube Shopping will allow customers to shop your products directly from the videos they watch. You can also use Google Analytics for in-depth insights that can help you improve your advertising efforts.
With the easy-to-setup Google & YouTube Shopify app, you can quickly and effectively promote your products across Google’s platforms.
Key features
- Access to Google’s entire platform via its Merchant Center
- Direct YouTube connectivity, allowing users to purchase directly
- Seamless Shopify integration and powerful analytics
Best used for
- Online store owners looking to expand their visibility
- Ecommerce businesses with products featured on YouTube
Pricing
- The Google & YouTube Shopify app is free to install, with further costs depending on the size and scope of your campaigns
8. LoyaltyLion Rewards & Referral
Best Shopify app for customer loyalty programs

Shopify rating: 4.6 (based on 610 reviews)
Implementing a loyalty program is a smart and cost-effective strategy to encourage repeat business and generate recurring revenue for your online store.
LoyaltyLion Rewards & Referral simplifies the setup and management of loyalty programs, helping you lower customer acquisition costs while increasing retention. It offers a variety of options, including referral programs, loyalty rewards, and a points system with a VIP tier for your top customers.
The app’s customization features will help you design loyalty programs that fit your brand’s look, voice, and values. Plus, with built-in analytics tools, you can track and analyze the results of your loyalty programs.
Key features
- Easy to integrate loyalty programs into your website
- Points and rewards systems to incentivize repeat purchases
- Integration with Shopify and other marketing tools
- Advanced analytics to track your progress
Best used for
- Ecommerce businesses looking to build long-term relationships with their customers
Pricing
- Free plan: Free to use for stores with up to 400 monthly orders
- Paid plans: Starting from $199 for 1,000 orders
9. Loox
Best Shopify app for social proof

Shopify rating: 4.9 (based on 21,559 reviews)
Looking to boost your ecommerce website’s online credibility by displaying positive online reviews from existing customers? Loox has you covered.
It can automatically collect user reviews from across the web, emphasizing them with photos and videos. You can then display them on your website via customizable widgets to improve your social proof. It also makes it easy to incentivize repeat purchases by offering customers a discount on their next purchase if they leave a review that includes images and videos.
Key features
- Automatically collects product reviews
- Visually attractive widgets that integrate into your brand’s look
- Easily integrates with other apps
Best used for
- Online stores looking to boost credibility by showcasing reviews from people who have used their products
- Ecommerce businesses that sell visually interesting products, where customer-generated images and videos can make a significant difference
Pricing
- No free plan
- Beginner: $9.99/month for basic features
- Scale: $34.99/month for extra features like video reviews, customization, and shopping apps integration
- Unlimited: $299.99/month for full unlimited features
10. SEO Manager
Best Shopify SEO app

Shopify rating: 4.8 (based on 1,749 reviews)
This app promotes your ecommerce website’s visibility by optimizing its search engine rankings. With its user-friendly features, it helps improve your store’s search engine optimization (SEO), driving more organic traffic and potentially increasing sales. Experienced users will appreciate the time-saving tools, while SEO beginners can easily navigate the intuitive tools to improve their site’s ranking. Plus, it automates various SEO tasks, freeing up even more of your time.
Key features
- SEO performance scan that automatically finds areas that can be improved
- AI-powered keyword discovery and SEO tools
- Site health check features that fix 404 errors to boost SEO rankings
Best used for
- Ecommerce store owners who want to improve their website’s SEO but lack the time and technical background to do so
- Small and medium-sized businesses looking for a cost-effective way to drive traffic and boost sales
Pricing
- No free plan
- Starter plan: $9/month, includes features like SEO monitoring and image and page optimization
- Essential plan: $29/month, includes features like automatic SEO and enhanced SEO scoring and reporting
- Professional plan: $59/month, full list of features
11. Printful
Best Shopify app for dropshipping

Shopify rating: 4.6 (based on 7,113 reviews)
If you’re looking to reduce costs by outsourcing your production, storing, and shipping, Printful has you covered.
It’ll handle product customization, packaging, depositing, and shipping for you, giving you the time and resources you need to expand your business. It offers a diverse selection of products — from clothing and fashion accessories to home decor — that can be customized with your online store’s branding. With Printful’s built-in design tool, you can easily create and preview design elements before adding them to your products.
Key features
- Easy to set up, so you can start selling your customized items
- Intuitive and easy-to-use design tool
- High-quality base products
- No upfront costs
Best used for
- Ecommerce websites looking to sell products with custom designs without the financial and logistical challenges that come with managing inventory and fulfilling orders
- Online businesses looking to scale while minimizing expansion costs
Pricing
- Free plan: Only charges users after one of their products gets sold
- Printful Growth plan: $24.99/month, 30% off on all products, 7% off product branding, and free once you reach $12k in yearly sales
How we test Shopify apps
The apps that made this best Shopify apps list have undergone a rigorous selection and testing process. The first part was deciding on 11 major categories based on what online store owners generally expect from a Shopify app.
For instance, many online stores see email marketing as one of the cornerstones of their customer acquisition and retention processes, so we looked for the apps on Shopify’s app store that can help marketers reach out to their audience via email. Other essential functions for online stores include customer service, advertising through various methods, and loyalizing customers.
Once we decided on these basic functions that ecommerce websites generally need to succeed, we started selecting and testing competing apps. We identified the essential features for each function and established objective benchmarks to compare apps. We then proceeded to test each of these features, observing how well each app integrates with the Shopify app.
Last but not least, we also looked at user reviews. Feedback from online store owners who have used these apps is crucial, as some downsides and strong points are only visible after repeated use.
How to choose the best Shopify app
Choosing the best Shopify app greatly depends on your specific goals, so you should start there. Some common goals include getting more website traffic, improving customer retention rates, and increasing your brand’s reputation.
Once you know your goals, you can begin looking for apps that can help you achieve them. Start browsing the Shopify app based on the categories that help you with your objectives while also researching articles like this to gain better insight on the apps you’re about to try.
It’s also important to consider user ratings and reviews. Look for feedback from businesses similar to yours — whether in terms of product offerings or business size.
Pay extra attention to thorough, in-depth reviews, as this could be a major clue that the person sharing their opinion has extensive experience using the respective app.
The final part is trying out the apps for yourself. After shortlisting a few of them, try out their free versions if they have any. See if they have the features you need and how easy they are to use. Also, make sure to analyze how each app integrates with Shopify and other third-party tools you’re using.
TABLE OF CONTENTS
What’s next
No fluff, no spam, no corporate filler. Just a friendly letter, twice a month.