Whether you want to harness email marketing, integrate live chat, create product bundles, or launch a customer loyalty program on your Shopify store, the best Shopify apps help you do it.
There are over 8,000 Shopify apps to customize your store, and most app categories have hundreds of high-quality entries.
Choosing between these apps isn’t easy when so many have great reviews and accessible pricing for premium features. For instance, Omnisend is only $16/month for 6,000 emails and 60 international SMS sends.
Thankfully, we’ve done the hard work for you and assessed multiple apps to create a list of the best Shopify apps for email marketing, SEO, customer service, dropshipping, affiliate marketing, upselling, and more.
Join us below to discover the best apps for Shopify.
Join Omnisend, the top-rated all-in-one email and SMS marketing platform for Shopify
Email marketing is one of the best Shopify marketing channels. In 2023, brands sent nearly 23 billion promotional campaign emails, a 33% yearly increase, resulting in a 17% increase in orders. Notably, one in three people who click on an automated email make a purchase.
So there’s no doubt whether you should consider this channel if you want to increase your sales. So here are some of the best email marketing apps for Shopify businesses:
Omnisend is one of the best Shopify marketing apps for email.
When you add Omnisend to your store, you can collect emails from visitors, nurture leads with campaigns, and improve your sales and marketing. It can cover the entire funnel, from list-building all the way to keeping your customers around so they continue buying from you. You can also expand your communication to include SMS and push notifications.
Shopify Email marks Shopify’s debut in email marketing, and for a first attempt, it gets a lot right. It’s beginner-friendly, offering an intuitive way to design eye-catching emails. Plus, since it’s built by Shopify, it naturally delivers a seamless experience for Shopify store owners.
However, as businesses grow, they will start to see that Shopify Email doesn’t accommodate established businesses well, at least not in its current form.
Key features
Send branded emails directly from your Shopify admin
Create emails using a commendable list of email templates
Schedule emails to be sent at a specified time
Import customer lists directly into Shopify
Effectively track campaign results, including opens, clicks, purchases, and more
Best used for
Really small businesses just starting out
Novice users exploring how to use email marketing
Sending great-looking emails to small lists
Pricing
The first 10,000 emails are free each month. Beyond that, you pay $1 for every 1,000 emails you send.
Klaviyo is one of Shopify’s top email marketing solutions, with nearly twice as many reviews as Shopify Email (although still much lower than Omnisend). Much like Omnisend, Klaviyo covers the funnel for ecommerce customers, from acquisition to nurturing, conversion, and retention.
Key features
Integrations with a suite of popular services, such as Facebook and ShipStation
Pre-built forms and templates to help you quickly start your campaigns
SMS marketing (free for up to 150 SMS and MMS credits)
Automation workflows that can send triggered messages to customers
Best used for
Mid-sized businesses (but can become expensive for larger and smaller businesses)
Marketers with a strong foundation in email marketing (their lack of customer support makes it difficult for beginners)
Capturing the entire funnel, from shopper to return customer
Pricing
Free for sending emails to 250 contacts/month. The paid plans for email start at $20/month. SMS is an add-on at $15/month. So, for SMS and email, larger ecommerce stores are looking at $35/month.
Migrate to Omnisend for better deliverability, clear pricing, and unrivaled customer support. Get 30% off your first 3 months by using the code READY4BETTER to get started!
Mailmunch is an advanced email marketing tool that provides powerful marketing automation features for ecommerce stores. Over 1,000 pre-built HTML email templates and automations help you create captivating email campaigns. The Shopify integration allows complete store customization, letting you design eye-catching landing pages that perfectly reflect your brand’s identity.
Key features
Grab visitors’ attention with stunning forms, popups, and landing pages
1,000+ pre-built email templates with an intuitive drag-and-drop email builder
Automated cart abandonment emails
Advanced and robust marketing analytics
Boost reach and visibility with exciting and flexible coupons
Best used for
Small and medium business owners
Those who are looking for affordable price plans
Pricing
In the free plan, users can include unlimited subscribers but only send one automated welcome email. Paid plans start at $24.99/month for 5,000 contacts and come with a 14-day free trial.
ReferralCandy makes building customizable referral programs easy, with no coding required. It offers various reward options like cash, coupons, and unique gifts, automatically sent to customers who refer new shoppers. With extensive branding flexibility, you can seamlessly align your referral program with your store’s aesthetic and marketing strategy.
Key features
Recruit existing customers to your referral program with post-purchase popups and emails
Automatically reward customers who have made successful referrals
Detect potential fraud quickly with alerts and notifications of suspicious transactions
Email integration and remarketing options are available
Best used for
Affiliate marketing programs to increase reach and marketing diversity
Rewarding word-of-mouth marketing from customers
Pricing
This app has a 14-day free trial. Paid plans start at $59/month plus 3.5% commission fees, with unlimited referrals, unlimited customers, fraud protection, live chat support, and more.
ReferrLy Affiliate Marketing enables you to create and manage an affiliate program for your store. You can set custom commission structures, generate referral links and coupon codes, and track sales through both methods. Your affiliates get a dashboard to monitor performance and access marketing assets.
Key features
Flexibility to set different commission rates for affiliates, products, or collections
Comprehensive sales monitoring via referral links and coupon codes
Portal for partners to track and analyze their performance
Strategic popups on order pages to convert customers into affiliates
Advanced system for creating complex affiliate hierarchies and network
Best used for
Expanding your store’s reach through influencer and partner collaborations
Incentivizing customer referrals to drive organic growth and sales
Creating and managing a scalable affiliate program with minimal effort
Pricing
The free version supports unlimited affiliates, unlimited orders, and welcome emails and provides that all-important dashboard. Paid plans start at $5/month, unlocking discount codes, referral popups, marketing assets, and more.
Best Shopify apps for live chat and customer service
Tidio is a customer service tool that makes it easier for online stores to support their customers through Live Chat, chatbots, Instagram, and Messenger. This suite of features helps filter out the typical support tickets from the edge cases, as chatbots can handle regular queries, and dedicated support staff can assist customers needing extra help.
Key features
Create custom chatbots using the drag-and-drop editor, without needing coding skills
Support multiple languages to cover more areas
Pre-built automation and bot templates to quickly set up and start
A good amount of widget customization options
Best used for
Chatting with shoppers in real time
Sharing relevant sales or promotions info
Small to large (not micro) ecommerce businesses with adequate support load
Pricing
Free plan available with maximum chatbot conversations for 60 users/month. Customer Service plans start at $29/month for 100 conversations, analytics, and a live visitors list.
Gorgias gives you access to all your customer support channels in one dashboard, helping streamline communication between brands and shoppers. It integrates well with Shopify, email, live chat, Instagram, and Facebook for a more efficient support experience.
Use this Shopify live chat app to boost both support and sales, elevating the customer experience. Gorgias allows you to automate live interactions across multiple channels, streamlining your communication and enhancing overall efficiency.
Key features
Single platform to centralize customer tickets from Facebook, Instagram, SMS, Live Chat and more
Pre-made templates to include customers’ shipping and order details
Automated support for common inquiries and issues
Edit orders or modify subscriptions on the dashboard without leaving the helpdesk
Best used for
Integrating all support channels into one platform
Automating common customer inquiries and issues
Pricing
A seven-day free trial is available for paid plans, which start at $10/month for three support agents and 50 tickets/month. For $60/month, you get up to 300 support tickets and unlimited customer support agents.
HelpCenter, user-rated as one of the best Shopify live chat apps, lets you quickly build attractive FAQ pages from scratch, enabling customers to independently find answers to their most common questions. Beyond FAQ creation, it offers various features, like Live Chat, chatbots, and ticketing, to assist shoppers throughout their buying journey. With all customer inquiries centralized on one platform, you can resolve tickets more efficiently and enhance overall support.
Key features
Build an easily-digestible FAQ page to address common questions and issues
Manage inquiries from email, chat, or Messenger in the HelpDesk platform
Freeing up support staff to handle edge or special cases
Talking with customers in real time and offering special sales or promotions
Pricing
HelpCenter has a free plan with up to 10 tickets/month and $0.25 per additional ticket. The paid plans start at $5.99/month for 50 Helpdesk tickets and $0.16 per additional ticket — you also get GPT-4 integration to automate responses.
An important part of the customer service experience is how returns are handled. AfterShip Returns Center aims to automate the returns and exchanges process by helping stores create branded returns portals. This tool also helps reduce inquiries and confusion by sending out return updates and creating return labels.
Key features
Track and manage all returns/exchanges requests from one platform
Makes it easy for customers to submit return requests
Pre-paid returns labels so customers can easily send goods to the store
Flexible return resolutions, including original payment, store credit, etc.
Best used for
Smoothly and quickly handling returns and exchanges for a better customer experience
Utilizing different returns resolutions for different payment methods
Quickly recapturing about-to-lose customers
Pricing
A free plan is available for up to three returns per month. Paid plans start at $23/month.
Manifest AI is a GPT-powered AI shopping assistant specifically designed for Shopify stores. It enriches the customer’s pre-purchase journey by guiding them through their buying journey with personalized, intelligent interactions. Addressing custom queries and assisting website visitors catalyzes Manifest AI to elevate online engagement, serving as a crucial asset for enhancing your business’s customer experience.
Key features
Enhances shopping experience with personalized product recommendations and discovery
Serves a global audience by interacting in multiple languages
Custom-train your chatbot using your own data, including FAQs, PDFs, and website links
Manages routine customer queries, allowing your team to focus on complex issues
Customize your chatbot to match your brand’s tone and approach
Personalized AI nudges to attract visitors
Best used for
Engaging customers with smart, real-time interactions
Enhancing online customer service efficiency
Suitable for Shopify stores aiming to leverage AI for improved customer engagement
Pricing
It’s free to test, with paid plans starting from $99/month.
Best Shopify apps to increase sales
Let’s look at the absolute best apps on Shopify designed to help increase sales:
Wisepops lets you design any high-converting popup imaginable: newsletter signup form, exit-intent, upsell, spin-to-win, video, etc. Users like this Shopify app because they can use different conversion strategies easily, from sales and upsell popups to cart recovery and product announcement popups.
Key features
Simple popup editor
Over 130 ecommerce-oriented popup templates
Mobile-friendly Shopify popups
Contextual targeting (page URL, cart value, number of visits, etc.)
Easy-to-use campaign dashboard and analytics
A/B popup campaign testing
Best used for
Converting website traffic
Driving traffic to product pages
Interactive spin-to-win campaigns
Increasing sales with discounts and promotions
Making onsite marketing personalized for specific visitor groups
Pricing
There’s a free 14-day trial available with all features. Pricing is based on pageviews: the plan for 100,000 pageviews is $79/month, and the plan for 250,000 pageviews is $149/month. All paid plans have unlimited popup campaigns.
OptiMonk is a conversion optimization tool that helps online stores build an email list, reduce cart abandonment, and grow sales. It allows you to create, personalize, and launch popups, sidebars, notification bars, and full screens without coding. As a result, you can create campaigns within minutes.
Key features
More than 300 ready-to-use templates and a drag-and-drop editor
Quick setup of popups, side- and notification bars without coding skills needed
Personalize offers based on the shopper’s cart value
Best used for
Using a variety of popups to collect subscribers
Creating an engaging experience that can drive conversions
Pricing
Optimonk has a free plan available with a 15,000 monthly pageview limit. Paid plans start at $39/month (maximum of 30,000 pageviews) and go up to $249/month with a max of 500,000 monthly pageviews. Custom-made plans are available for power users.
Many Shopify businesses use Optimonk to build email lists, but there are so many more available choices. Take a look at these 6 best list-building apps if you need more options.
Free Shipping Bar is a highly effective Shopify app known for its simplicity. It allows you to display a free shipping offer on various pages of your Shopify store. Fully customizable, this bar can be tailored to appear for visitors from selected countries where you offer free shipping.
Key features
Boost cart values and sales with the free shipping offer
Display different free shipping conditions based on location, page, device, and more
Best used for
Promoting your free shipping offer sitewide
Getting more sales without using complicated tools or methods
Pricing
There is a free plan that comes with device and page targeting. The Premium plan starts from $9.99/month and comes with more targeting, tracking, and scheduling features.
If you want to keep up with your competitors’ activities, then Dynamic Pricing Optimization is one of the must-have Shopify ecommerce pricing apps. This app is a competitor price tracking, monitoring, dynamic pricing, and pricing optimization app that helps you monitor price moves from a single dashboard.
Increasing sales growth and profit margins with dynamic pricing
Pricing
Dynamic Pricing Optimization offers a 14-day free trial, and its paid plans start at $49/month. It also offers 24/7 customer support and a choice between URL-based, Channel-based, or hybrid competitor monitoring.
Social commerce penetration worldwide grew from 3.5% in 2018 to 23.62% in 2023 and is projected to reach 28.64% by 2028. That’s over a quarter of the market, and a Shopify social media app can help you tap into it.
Add a shoppable Instagram feed to your Shopify store to (1) show social proof and (2) allow shoppers to shop the look from those feeds. This can help improve sales and keep your store fresh and updated with new content (depending on how often you update your Instagram).
Key features
Quickly create social proof and increase engagement with your Instagram feed
Allows shoppers to see how your products look “in real life”
Get more followers on your Instagram account, and get more shoppers from Instagram
Best used for
Showing off your (well-established, well-curated) Instagram feed
Using social proof to convert shoppers into buyers
Keeping your website dynamic with automatically updated Instagram content
Pricing
There’s a free plan available, but it’s limited. Paid plans start at $6/month and add functionality like product tagging, displaying likes, using multiple feeds, and more.
One of the best Shopify apps for social media, Outfy allows you to automatically create product videos, collages, and GIFs so that you can promote your products on social media. You can also use Outfy to create sale promotions for Facebook, Instagram, Twitter, Pinterest, YouTube, and more.
Key features
Autopilot allows stores to automatically create product videos, collages, and GIFs and share those on social media
Use customized, themed templates to create content quickly
Promoting your products on social media consistently
Pricing
Outfy offers a 7-day free trial, as well as a free plan with one automated product post per day or network. Paid plans start at $20/month and include more features like video, collages, GIFs, and more.
Recart lets you quickly reach out to your customers via SMS and Facebook Messenger. You can even use this Shopify app to grow your email lists with a variety of popups from their library.
Key features
The two-tap subscription means that shoppers can quickly be added to your lists
Use welcome, discount, shipping, and other workflows to generate revenue
Easy-to-use interface and builders that require no coding skills
24/5 live chat and email support
Best used for
Collecting subscribers via SMS and Messenger and bypassing traditional signup steps
Generating revenue through automated workflows
Two-way conversations with customers to increase engagement and loyalty
Pricing
Recart offers a free version for migration and onboarding. The Starter plan costs $299/month and adds features like advanced segmentation, triggered reminders, and international texting.
Best Shopify apps for upselling & cross-selling
Upselling and cross-selling can add a quick but recognizable boost to your profits. Consider these two of the best upsell apps for Shopify that can help you increase your sales with this simple strategy.
The Also Bought Shopify app displays a fully customizable product slider featuring recommended products, helping you increase the average order value. Essentially, this app is a ported-over version of Amazon’s popular (and effective) “Customers Who Bought This Item Also Bought” recommended products widget.
Key features
Proven cross-sell that works to increase average order values/cart size
AI trained on billions of product orders to recommend relevant products
One-click installation and no coding required to use
Best used for
Duplicating Amazon’s “also bought” widget for bigger orders per customer
Helping shoppers see what products go well together
Increasing sales without using complex systems or tools
Pricing
This app comes with a five-day free trial. The paid plan costs $9.99/month and allows for unlimited products, orders, traffic, and customer support.
The Frequently Bought Together (FBT) app analyzes your store’s historical data and displays related product bundles in the widget on your product page. It’s one of the top-ranking apps on Shopify, with a trustworthy algorithm that automatically recommends products to shoppers.
Key features
Displaying bundled recommended products based on the product page
The option to manually fine-tune product recommendations
Best used for
Increasing conversion rates on the store website
Increasing larger average order values
Pricing
FBT is free for development stores. The paid plan has a five-day free trial and starts at $19.99/month for unlimited products, orders, traffic, and customer support.
Best Shopify apps for referral & affiliate marketing
Referral and affiliate marketing capitalize on current customers or partners to help spread the word about your store. This can help reduce your paid ad and other acquisition costs for more customers and better sales. Here are two best Shopify apps for referrals and affiliates:
UpPromote Affiliate Marketing is one of the best affiliate apps for Shopify. It’s an all-in-one marketing tool to help you build, track, and succeed with affiliate marketing.
With UpPromote, no technical knowledge is required. You can easily build a professional affiliate campaign by generating unlimited commission programs. Also, you can quickly create and assign coupons or referral links for affiliates or influencers. To manage your campaign, UpPromote allows you to track every click and order from affiliates with various tracking methods and reliable tracking processes.
Key features
Use affiliate links, coupons, SKUs, or emails to track affiliate performance
Leverage the Marketplace to expand your affiliate network
The customer referral feature allows your customers to refer your products and earn commissions
Growave is an ecosystem of marketing tools. It allows your business to create and manage loyalty programs and rewards, collect reviews, create a referral program, and enable wishlists and social login. Integrating the tools creates a seamless experience for the customers, encouraging them to return to the store. Increase repeat purchases and engagement with one app.
Key features
Create loyalty and rewards programs with a variety of options
Easily request and collect reviews within the app
Automated follow-up emails about wishlist items
Create loyalty and rewards programs with multiple options
Best used for
Creating loyalty and engagement
Generating more sales from existing customers
Increasing social proof
Pricing
There’s a free version for 100 orders/month. Paid plans start at $49/month for 500 orders/month, with a 14-day free trial for all new users.
Best Shopify apps for paid advertising
Using paid ads for your Shopify store can build brand awareness, create demand, generate sales, and constantly grow your customer base. Incredibly, PPC generates a quicker return on investment than linear TV, paid social, and print, with an immediate payback of 30.5%.
This app makes creating Google ad campaigns for your Shopify store easy. You can showcase your products across Google Search, Shopping, Images, YouTube, and Lens, all managed with Shopify. It also allows you to create campaigns, set your budget, and optimize your ads with Google’s smart technology.
Key features
Manage your Google campaigns from within Shopify
Use Google’s smart technology to optimize your ad
List your products for free on Google’s channels, including Search and YouTube
Best used for
Getting your products discovered on Google
Pricing
This is free to install, and any ad spend is billed directly to your Google Ads account.
Much like the Google & YouTube app above, this is another app from Shopify that helps integrate popular services into Shopify stores. Here, you can quickly connect your main Facebook accounts to automatically sync with your Shopify stores, allowing you to easily manage your products and promote them across Facebook and Instagram.
Key features
Manage your products, resolve issues, track ads, etc., from your Shopify store
Build your audience with free and paid marketing tools
Best used for
Expanding your reach by showcasing your products automatically on Facebook and Instagram
Pricing
This is free to install. You set the budget, and the ad spend is billed directly to your Facebook ad account.
This app allows you to run high-performing ads on Facebook, Instagram, and Google. Sixads will take care of your ad set-up and targeting, so all you’ll need to do is select the products you want to advertise.
Key features
Quickly launch Facebook, Instagram and Google ad campaigns with the automated advertising platform
Create prospecting campaigns and retarget store visitors
Get access to PPC experts to improve ROI
Best used for
Creating ads on Instagram, Facebook and Google ads
Automating ad setup and targeting
Pricing
This Shopify app has paid plans starting from $29.99/month, depending on the chosen features.
This Shopify app helps you create Google Shopping feeds and run Google Ads. It also allows you to create and verify your Google Merchant Center account. You can also quickly improve your Shopping Feed with product-specific recommendations to maximize your returns.
Key features
Set up your Google Merchant Center and Google Product Feed quickly
Use multi-currencies and multi-languages to set up global stores
Set up shipping rates automatically based on Shopify settings
Best used for
Optimizing your Google Shopping Feed for your Shopify store
Increasing your sales from Google Shopping
Pricing
There’s a free Starter plan for stores with up to 10 orders, with charges starting at $4.99 + 6 cents per order for orders exceeding this number. Other (paid) plans start at $29.99/month.
Spark — AI Video Maker generates high-performing ad videos for your store using AI. It creates visuals that showcase your products effectively, helping to improve your ad campaigns and social media presence on TikTok, YouTube, and other video-focused platforms. You can publish these videos on your storefront to test their effectiveness or download them for use in external advertising campaigns.
Key features
Create high-impact visuals showcasing your products
Produce content suitable for TikTok, Reels, Facebook, and YouTube
One-click storefront publishing to test videos directly on your store
Generate professional-quality videos without advanced editing skills
Best used for
Store owners looking to enhance their social media presence
Merchants wanting to create engaging ad content quickly and easily
Businesses aiming to improve their ad campaign performance
Online retailers seeking cost-effective video marketing solutions
Pricing
There’s a free version for up to three video generations/month. Paid plans start at $14.99/month for 15 generations/month.
Best Shopify apps for customer loyalty programs
When you have loyal customers, your marketing acquisition costs drop as your sales and average order values go up. These apps will help you create irresistible loyalty programs to turn one-time buyers into repeat customers.
LoyaltyLion offers points for any action your customer performs on your store or owned channels: signing up, purchases, Facebook Likes, social referrals, etc. Your customers can collect points from these actions and redeem them in your store, helping to increase retention and engagement.
Key features
Assign and award loyalty points for a variety of actions on your store or social media
Create a customer retention program quickly, with no coding required
Reward options also include free shipping, early access, discounts, etc.
Grow social presence by rewarding followers with loyalty points
Best used for
Growing your store sales and social media presence
Keeping your customers around for longer
Pricing
A free plan is available with up to 400 monthly orders. Paid plans start at $199/month for up to 1,000 orders/month.
Smile gives rewards for a variety of customer actions, including not only loyalty actions (like product purchases) but also referrals, exclusive offers, and more. This helps keep customers inside the funnel while also helping to bring in new customers with referral incentives.
Key features
Create a loyalty points program that offers a variety of options
Existing customers can refer friends using personalized referral links
In-app analytics display the necessary information to assess the programs
Create a VIP program to incentivize customers to purchase more
Formerly Swell Rewards, Yotpo Loyalty & Rewards allows you to choose from 14 rewards campaigns, including points for purchase, account creation, social actions, birthdays, and more. Points can be redeemed in the form of coupons, shipping, products, and more, and customers can earn more points based on their spending and referrals.
Key features
Create a paid membership similar to Amazon Prime for better upfront cash flow and higher LTV
Checkout redemption for Shopify Plus so the customer can redeem points at checkout
Build a referral program to take advantage of word-of-mouth marketing
Best used for
Getting more sales from the same number of customers
Increasing social proof and word-of-mouth referrals
Free plan available for up to 100 monthly orders. Paid plans start at $199/month for 500 orders/month.
Best Shopify apps for social proof
Showcasing social proof is essential, especially since 75% of consumers ‘always’ or ‘regularly’ read online reviews during their business research process. Start with the best Shopify marketing apps that use UGC and reviews to maximize social proof and boost conversions.
Loox is a review app that allows you to use social proof through photo reviews of your online store. It lets you send automatic emails asking your customers for reviews, and in exchange, you can offer discounts for every photo submitted.
Key features
Automated review request emails to collect customer photo and video reviews
Easy-to-use interface with multiple attractive review widgets
Share reviews on social media, SEO, and Google Shopping
Best used for
Displaying customer photo and video reviews
Getting social proof and real word-of-mouth reviews
Pricing
All plans have a seven-day free trial. Paid plans start at $9.99/month with 100 monthly review request emails and 10+ widgets.
The first things customers look at when buying? Reviews. These Review marketing strategies will help you use them to score more sales.
This Shopify app allows you to send out automated review request emails, and buyers can review your products directly inside the email. These photo and video reviews add social proof to your store, and the review stars are also helpful for Google Search, Google Shopping, Facebook, and more.
Key features
Review Carousel to showcase your customer photo and video reviews
Quick share on Facebook, Instagram, Pinterest, and Twitter
Increase page speed with instantly loaded reviews
Import product reviews with the AliExpress Review Importer
Best used for
Showcasing photo and video reviews from satisfied customers
Using social proof for sales and marketing, including SEO, Facebook, and Google Shopping
Pricing
A free plan is available with unlimited product and video requests. The paid plan costs $15/month and includes extra features like coupons, custom forms, etc.
Okendo helps brands capture and showcase customer-generated content, including product ratings, reviews, photos, videos, and Q&A. Okendo also allows you to implement a multichannel marketing strategy via its seamless integrations with Google, Facebook, Instagram, and email.
Key features
Official Google Reviews partner
Configure triggers to send automated request emails
Wide range of widgets to display user-generated content (UGC), such as photo and video reviews
Wide range of third-party integrations for easier marketing and sales
Best used for
Finding and displaying customer photo and video reviews
Automating the process so you can have a consistent flow of reviews
Pricing
The free version supports 50 orders/month. Paid plans start at $19/month, giving you up to 200 orders/month.
Best Shopify SEO apps
A Shopify SEO app will help you optimize your online store for search engines, improving your visibility in search results to drive more targeted traffic to your site.
SEO Manager is a comprehensive tool to enhance your store’s search engine visibility and rankings. It offers real-time performance scans, automated SEO tasks, and AI-powered keyword discovery. One-click configuration helps optimize page load speed, meta tags, and image alt text.
It also provides JSON-LD and schema markup support to improve Google search results.
Key features
SEO tools include an SEO Scan, meta content tools, keyword suggestions, and more
JSON-LD structured data to give Google information in a clearer way
Manage broken links (404 errors) that can decrease your SEO rankings
Best used for
Improving your SEO so that shoppers can find your store more easily on search engines
Maintaining and improving SEO best practices
Pricing
There’s a seven-day free trial available on all paid plans. The paid plan starts from $9/month, but only the Professional Plan, priced at $59/month, has advanced Google integrations and broken link management.
This comprehensive SEO tool for Shopify stores helps boost your rankings on various search engines like Google Search. With higher rankings, shoppers will find your store more easily and, with more shoppers, you’ll get more sales. This Shopify app allows you to audit your store’s SEO, get recommendations for fixes, and create search engine-friendly data.
Key features
Improve on-page SEO with meta title and description, image alt text, and more
Identify critical SEO issues with periodic SEO scan reports
Structured data/JSON-LD schema markup for rich snippets
Best used for
Identifying and fixing SEO issues that can hurt your rankings
Increasing your SEO rankings for better visibility
Pricing
There’s a 14-day free trial on paid plans. Paid plans from $29.99/month include SEO reports and other premium features.
This Shopify app helps increase your site speed, an important factor for SEO rankings. It does this by optimizing your images (essentially, minimizing their file size) so they load faster using an automated process. It also offers an SEO and page speed store audit so that you can find and fix important SEO issues.
Key features
Automatically optimize images every time you upload new photos
App script control helps optimize unnecessary third-party apps on a page-by-page basis
Create machine-readable JSON-LD data for better results
Critical issue detection, such as broken links and redirects
Best used for
Compressing images for faster store loading
Improving store speed with easy SEO techniques
Pricing
The app is free to install, with 50 free images/month. Paid plans start at $14/month to optimize 1,500 images/month, plus extra features, such as lazy loading.
Best Shopify apps for dropshipping
The best Shopify dropshipping apps can help you source products, manage vendors, and optimize fulfillment, whether you’re running a single store or juggling multiple ecommerce ventures. Here are some to get you started:
This print-on-demand app helps you source and create various products, including apparel, accessories, and homeware. Printful takes care of the inventory, equipment, and product shipping so that all you’ll need to do is create the designs and list the products on your store.
Key features
More than 300 products to choose from for your Shopify store
Order fulfillment handled, including shipping and inventory
Built-in tools to create product designs
Best used for
Dropshipping products from warehouses located in five different continents
Quickly creating apparel, accessories, and more, and adding to your store
Pricing
Printful is free to install, only charging for order fulfillment and shipping when a product is sold on its stores. Paid plans start at $24.99/month, with up to 30% off on all products plus more features.
Sendcloud is an easy-to-use, all-in-one shipping solution for businesses of all sizes. Keep track of every step in the shipping process right from the Sendcloud panel. Create labels, track packages, handle returns, prep picking and packing, and consult analytics — all in one place. Offer a range of shipping options like same-day, next-day, and nominated-day delivery, and integrate with multiple delivery carriers simultaneously. Plus, customize the look and feel of your email and tracking and returning pages while getting all the support you need along the way.
Key features
Import your orders from any system and print labels automatically
Set up your own automatic, branded return portal
Add a branded tracking page and emails
Use a single API to ship with multiple carriers
Best used for
Businesses of all sizes — from new start-up to full enterprise
Optimizing multiple aspects of the shipping process all in one place
Driving customer conversions by offering a more seamless experience
Pricing
There’s a free plan with access to pre-negotiated shipping rates. Paid plans start at $29/month + $0.10 per label, letting you ship with your own carriers and schedule pick-ups.
DSers-AliExpress Dropshipping lets you import products from AliExpress, process hundreds of orders simultaneously, and find optimal suppliers. The app automates time-consuming tasks like order tracking and package status updates and offers product management features, including automatic stock and price updates. You can sync multiple Shopify stores in one account and use bulk ordering capabilities to meet demand.
Key features
Find reliable suppliers for selling items
Manage multiple stores with one DSers account
Map products and variants in five methods: basic, standard, advanced, BOGO, and bundle mapping
Process orders and make payments to AliExpress in bulk
Import, edit, and publish products to ecommerce platforms like Shopify
Track orders automatically
Fix the address errors automatically
Set up advanced pricing rules
Synchronize price and stock changes and order cancellations automatically
Best used for
Finding suppliers for products
Getting products for your store
Optimizing multiple aspects of the dropshipping process all in one place
Saving cost and time
Increasing order processing efficiency
Pricing
A free plan is available for up to three stores and 3,000 products. The paid plans start at $19.90/month. There’s also a Pro plan to help you scale your online dropshipping business, priced at $49.90/month.
This order fulfillment Shopify app works best for Shopify and Shopify Plus stores that work with multiple vendors. The Order Fulfillment Guru automatically splits, routes, and streamlines the order fulfillment workflow for multiple vendors. It also syncs your products and inventory in real-time if you have multiple Shopify stores.
Key features
Automatic order management and fulfillment
Integration with existing workflows and support for multiple languages
Streamlined product and order sync with warehouses and vendors
Best used for
Splitting and routing purchase orders to multiple suppliers, warehouses, dropshippers, and more
Sending orders via email, web, Shopify, and more
Syncing your products and inventory between multiple stores
Pricing
There’s a free plan available that allows for receiving orders and syncing unlimited products and inventory. Paid plans start at $9.95/month for 100 purchase orders, plus $10/month for each additional 200 purchase orders.
We install the app to assess its user interface, ease of setup, and overall functionality out of the box. Is it already configured? How much tinkering is required to get it up and running?
During this stage, we’re looking for intuitive apps that are easy to configure and have a minimal learning curve.
2. User reviews
We analyze user feedback on the Shopify App Store, focusing on recent reviews to gauge satisfaction.
We look for patterns in positive and negative comments, paying attention to specific features praised or criticized.
3. Number of installs
An app’s install count isn’t a quality indicator because even poorly supported, buggy apps can have thousands of installs.
It’s more of a popularity metric indicating market presence and user familiarity, and it goes alongside reviews to provide a snapshot of whether people are enjoying it.
4. Pricing
Do the features offered justify the cost? And especially for small to medium-sized businesses?
We like to see free trials, tiered plans, and scalability. Apps with transparent pricing and flexible options for different store sizes are also viewed favorably.
5. Compatibility
Apps must be compatible with new Shopify themes to ensure smooth integration into existing store setups without causing conflicts.
Compatibility with other apps is also crucial — we read user reviews and assess the app’s other recommended apps to ensure broad compatibility (although you can still expect some trial and error).
6. Update frequency
Regular updates indicate active development and maintenance. We review the app’s update history, looking for frequent bug fixes, feature additions, and performance improvements.
Apps with consistent updates are more likely to stay current with Shopify’s evolving platform and address user needs promptly.
7. Developer and community support
The active support provided by the app developer, including fast response times to user inquiries and the availability of documentation or tutorials, is a crucial feature for all the apps on our list.
Additionally, we look for active communities or user groups where people share experiences and tips. An engaged user base and collaborative environment will help you solve problems and get things done.
How to choose the best Shopify app
Choosing the best Shopify apps to increase sales requires looking past the reviews and diving into features, pricing, and support.
Here’s an eight-step checklist:
1. Identify your needs
Start by clarifying your store’s specific requirements and goals. Consider which functions you want to add or improve and identify problems that need solving to narrow your options effectively.
2. Research and shortlist
Thoroughly explore the Shopify App Store, creating a concise list of potential apps that match your criteria. Pay attention to app categories and Shopify’s recommended selections, as these can often point you toward high-quality options.
3. Analyze app specifics
Carefully examine each app’s description, features, and compatibility information. Look for potential limitations affecting your store’s functionality and consider how well the app integrates with your existing setup.
4. Evaluate pricing
Consider each app’s cost structure, ensuring it aligns with your budget. Look beyond the initial price and consider long-term value. For instance, some apps offer tiered pricing, allowing you to start small and scale up as needed.
5. Read user reviews
Pay attention to the most recent, detailed customer feedback on the app’s Shopify page. Look for comments from stores similar to yours, as their experiences may be more relevant to your situation.
6. Check support and documentation
Responsive customer service and comprehensive online guides are crucial for maximizing an app’s potential. Look for Shopify apps with active developer support and regularly updated documentation.
7. Try before you buy
Take advantage of free app trials (or free versions) whenever possible to gain hands-on experience and get a feel for the app before spending money. If there isn’t a free version, you could always ask for a demo.
8. Consider performance impact
Remember that too many apps can slow your store. Choose wisely, prioritizing apps that offer significant benefits without compromising site speed. Monitor your store’s performance after adding new apps to ensure they don’t negatively impact site speed.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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related features
These are the Omnisend features that can help you get the results mentioned in the article.
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