The 30 Best Shopify Apps to Sell More [2020 Edition]

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Karolina Petraškienė
Content Marketing Manager
Reading Time: 16 minutes

Shopify never stops growing and expanding new ecommerce opportunities for its merchants. This robust retail ecosystem is able to facilitate ecommerce businesses of all ranges and sizes.

Take the following list of best Shopify apps as a lighthouse. These featured applications are high-end tools, and I would say, the best Shopify apps to increase sales, get more customers to your store, and cover site optimization, logistics, and other business needs.

Among hundreds of apps on the Shopify app store, the following are the most comprehensive, easy-to-use, and reliable tools on the market.

The 30 best Shopify apps for your store

Let’s take a look at the top Shopify apps you need to make sure your online store succeeds.

Check them out below!

Shopify Email Marketing Apps


Best Shopify Apps - Omnisend

Okay, this may seem biased, but honestly—we believe Omnisend’s marketing automation platform is the #1 best app you can get for your ecommerce store.

Perhaps it’s because we’re the #1-rated email marketing platform on the Shopify App Store, or that we’re the only tool on the market that offers omnichannel marketing automation.

Nonetheless, marketing automation should be your #1 priority. With powerful, actionable data and personalization, you can reach more customers in smarter ways on more channels.

It’s perfect for ecommerce marketers that are ready to graduate from their generic email marketing tools.

Check out these integrations with Omnisend.

Free trial: Yes. 14 days of the Pro Plan for free

Monthly price: 15000 emails/month & signup forms for free. Price for PRO FEATURES depends on the number of subscribers. PLUS free SMS credits equal to the price they pay for those plans.



Best Shopify-Apps-Sumo

One of the most pressing struggles that ecommerce business owners face is not knowing how to grow their business. Even after learning more about the proven strategies, it’s often difficult for them to set these strategies up in their store.

Sound familiar to you? With that, Sumo recently developed a solution to solve the problems above: Sumo Shortcuts.

Start using Sumo today to grow your email list, reduce cart abandonment, increase average order value, convert window shoppers, and more.

With shortcuts, Sumo provides you the easiest way to turn your visitors into ecommerce customers.

Free trial: yes. 14 day of the ecommerce plan for free

Monthly price: from free to $79/month


Shopify Customer Loyalty Apps


Best Shopify-Apps-LoyaltyLion

Simple loyalty programs help to increase customer activity and happiness.

It results in bigger revenue and long-term loyalty. The LoyaltyLion program offers points for any action on your store: signup, purchases, Facebook

Likes, social referrals, etc. Your customers will collect points and will be able to redeem them at your store. Check out how The Chivery generates 6% of its revenue from this program.

Recent integration with Yotpo allows rewarding its reviews using LoyaltyLion app.

One more good thing about this app is that stores with 100 or fewer orders per month can use this program for free.

Free trial: no.

Monthly price: up to 100 orders for free. more than that is from $29/month



Best is one of the most popular loyalty points, VIP, and referral programs on the Shopify App Store.

At the time of writing, they have more than 15,000 merchants using their app to turn their shoppers into loyal customers. According to, merchants have already seen a 15% increase year-over-year in their revenue and even a 20% increase in repeat buys.

That makes it a handy app to incorporate into your Shopify store if you want to make sure you don’t just get customers, but also that you keep them around for longer.

Free trial: no.

Monthly price: free up to 500 members. $59/month for more


Shopify Apps for Referral and Affiliate Marketing


Best Shopify-Apps-Referral-Candy

In general, referrals are a powerful tool in sales. Personal recommendations make an impact on 80% of purchases. So that’s something you should definitely try out for your ecommerce store.

ReferralCandy is an easy-to-use tool and offers a branded, seamless referral program.

By using ReferralCandy, you can choose a type of rewards and incentives: cash rewards, coupon codes, unique gifts – they are all available.

Furthermore, they all are paid out automatically.

The tool provides you with high flexibility in terms of branding and customization. The setup process doesn’t require any coding skills. And what is very important – these guys provide superior customer support.

Free trial: yes. 30-day free trial.

Monthly price: $49/month + commissions which depend on the number of sales



Growave is an all-in-one marketing platform that helps businesses reach, engage, and convert their customers. The app offers a variety of tools, such as Reviews, Wishlists, Q&A, Loyalty and referral programs, Social login, Instagram galleries, and more.

Such a multifunctional profile of the app allows it in effect to stand as a complete tool for social marketing and makes it as much as 6 times more cost-effective when compared to the alternatives.

Free trial: yes, a 14-day trial for each of the paid plans.

Monthly price: free for up to 100 orders/month. Paid plans start at $29.99/month.


Shopify Apps for Product Reviews


Best Shopify-Apps-Yotpo-Reviews

Everyone knows the magical power of reviews. I read reviews, you read reviews, everyone reads them. Yotpo helps to generate them in an easy way and to build traffic and more sales.

The fundamental review generating platform is free of charge and has a beautiful video telling the story of how it works. The additional features like On-Site Trust Widgets, social integration, SEO are paid. This app has hundreds of reviews itself.

Free trial: no

Monthly price: starts from $0



Best Shopify-Apps-Loox

Loox is a review app that allows you to use social proof by way of photo reviews of your online store.

It allows you to send automatic emails that ask your customers for reviews. In return for those reviews, you can offer discounts each time the photos are submitted.

According to Loox, products that included photo reviews increased conversions by up to 91%. Loox allows you to get those photo reviews that you can host on any page of your store (such as below the product that is being shown in the pictures) or even a dedicated review page.

Free trial: Yes – 14 days.

Monthly price: $9.99/month


Shopify Apps to Increase Conversion

9. Optimonk

97% of visitors aren’t ready to buy on the first visit to your eCommerce store. No matter how well-optimized your website is. This is one of the biggest problems of Shopify merchants, but luckily there’s a solution for that.

OptiMonk is a conversion optimization tool that helps eCommerce stores to build an email list, reduce cart abandonment and grow sales. It allows you to create, personalize and launch popups, sidebars, notification bars, and fullscreens without coding. 

OptiMonk comes with 200+ ready-to-use templates and a Drag & Drop editor, so you can create your first campaign in minutes. 

Free trial: no

Monthly price: free up to 3,000 pageviews / month



Best Shopify-Apps-Personizely

Personizely is a conversion marketing toolkit used to make the most out of every website visitor by collecting their contact info, increasing average order value, and boosting sales with targeted popups.

It makes it simple to create the high-converting popup with its easy to use builder, which gives you the full freedom of design.

This tool can help you to easily edit your website according to a visitor’s activity history, referral source, geolocation, device, cart value, order history and many more, splitting the website into variations with its visual on-site editor.

This app helps consolidate a large set of functionalities in one place: email popups, cart abandonment, exit-intent popups, countdown timer bars, product upsell & cross-sell, product recommendations, sales motivator bars, and website personalization.

Free trial: The first 14 days

Monthly price: Starts from $29/month


Shopify Apps for SEO


Best Shopify-Apps-Seo-Manager

To start selling more you have to take care of the traffic to your store. Here the search engine optimization (SEO) comes to help. One of the best solutions to take care of your SEO is SEO Manager tool.

It is easy to install, use and provides great customer support.
The tool provides 20 features, including titles and description editor, keyword suggestion, advanced meta settings, Google Mobile-friendly test, etc.

Free trial: Yes. 7 days for free.

Monthly price: $20/month.



Best Shopify-Apps-Bulk-Product-Edit

Made by Hextom, Bulk Product Edit is a great tool if you want to edit various aspects of your many products easily.

Going through each and every product can be a huge pain, which is why Bulk Product Edit is such a great tool. It allows you to edit your product’s price, compared-at price, inventory, title, tags, and much more.

You can target the products to edit by the collection, product type, vendor, keywords, tags, and title. Even better, you can now schedule these bulk product edits to run on any future date, which is great if you’ll change prices in the future (such as after a big promotion) or if you make regular updates.

Free trial: Yes – 7 days free.

Monthly price: Free plan is available. Paid plans start from $9.99/month


Shopify Apps for Building and Optimizing a Website


Best Shopify-Apps-Shogun

Finding the perfect theme that goes with your brand identity can be a hard task, which is why Shogun’s Drag & Drop Page Builder is such a great find.
Without requiring any coding skills, you can easily create pages that fit with the feel of your online store.

This app works with any Shopify theme and helps you create beautiful landing, home, product, and blog pages.
It’s also great that they’re responsive, meaning your store will look beautiful on any device.

Free trial: Yes- 10 days.

Monthly price: $39/month



Best Shopify-Apps-Lucky-Orange

This is a great app if you’re ready to move on up and start optimizing your site for better conversions. As you know, roughly 97% of all the people that visit your online store will never buy from you.

You can accept the status quo, but if you want to help increase your conversion rate above the industry average, you need to get accurate insights into how your visitors are behaving on your online site.

With Lucky Orange, you can get great insights with sales chat, form analytics, recordings, heatmaps, polls, and more.

Free trial: Yes, 7 days with full access.

Monthly price: $10/month


15. Epic Product Descriptions

Best Shopify-Apps-Epic-Product-Descriptions

Did you know that the way your product is described can make or break a purchase?

A well-crafted description is your product’s very own professional salesman. And just like a bad salesman, a poor product description will turn visitors away.

Epic Product Descriptions has a network of 300+ copywriters that will write any number of totally unique, high-converting descriptions in 72 hours.

Choose between basic, SEO and sales options, and leave optional comments. Descriptions will be written according to your exact requirements.

With one click to confirm, your store is instantly updated. No importing and updating product descriptions manually, no researching sales copywriting formulas, vetting copywriters or rewriting suppliers’ descriptions. It’s the app that saves you time and money.

Free trial: yes, 5$ off your first description

Monthly price: free of charge


Bonus: Weglot

Translate your Shopify store with the Weglot app – a multilingual solution that allows you to add multiple languages instantly. 

Weglot detects, translates and displays the content of your store, and gives you full control over your website translations with post editing features. Installed in just 5 minutes you’ll have a fully translated Shopify store – including the checkout process and email notifications – that’s also SEO optimized for your new markets. 

With useful features such as a visual editor – you can edit your translations within the website structure and design, and easily see what your translated pages look like before going live.

Key features:

  • Simple fast installation – no code solution 
  • Compatible with all Shopify themes and apps 
  • Automatic and human translations 
  • Access to professional translators
  • Automatically added language switcher 
  • Multilingual SEO ready 

Weglot is powering 50,000+ multilingual websites around the world. Some of our proud customers include: Microsoft, Steve Madden, Bluetooth, Crabtree & Evelyn and Murad. 

Free trial: Yes – 10 days free

Monthly price: Plans start from €9.90/month

Shopify Apps for Shipping


Best Shopify-Apps-EasyShip

One of the hardest things about having inventory and sending the products out to your customers is figuring out your shipping logistics.

Easyship is a user-friendly app that allows you to choose from more than 100 different shipping solutions (such as DHL, FedEx, UPS, etc.) so that you can get the best price–and even get up to 70% off on shipping costs.

Due to their Shopify integration, you can sync your orders in a matter of seconds, downloading your orders and printing labels quickly and easily.

Free trial: No.

Monthly price: No subscription fees.



Best Shopify-Apps-After-Ship

Another important shipping app on Shopify is AfterShip, which allows you to track all of your shipments in one place. This means your customers will have all the information they need about your delivery.

AfterShip also makes it easy for you to generate a tracking page for each shipment. This page can then be customized by including your store URL, brand logo, and even Instagram pictures.

Free trial: Yes, for 14 days.

Monthly price: from $0/month


Bonus: The Multi Carrier Shipping Label

The Multi Carrier Shipping Label app is a complete shipping solution for the Shopify merchants that integrates with multiple carriers like FedEx, UPS, USPS, DHL, and much more. The app allows you to display shipping rates at checkout, print shipping labels in bulk and automate the shipment tracking process.

Also, the app solves one of the most pressing struggles of the Shopify merchants; handle the packaging process by adding multiple boxes based on your product weight & dimensions.

You can create different rules based on criteria like shipping zones, product quantity, weight range, time, price, etc and the app allows you to display rates based on these rules. With these features, the app makes the process of shipping & tracking much easier.

Free trial: Yes. 14-day for free

Monthly price: from $9/month


Shopify Apps for Dropshipping


Best Shopify-Apps-Oberlo

If you’ve heard anything about dropshipping, you’ve probably heard of Oberlo. Dropshipping has allowed thousands of entrepreneurs to launch their businesses easily.

They are the go-to app for helping your store import and dropship products directly into your store. It also allows you to be sure that your inventory and prices are always up-to-date, meaning you’ll have to worry less about price fluctuations.

They also have lots of great features–and resources–on their blog. And, naturally, their customers love them.

Free trial: No

Monthly price: “Starter” plan is free. Paid plans start ar $29.9/mo


Shopify Apps for Social Media


Best Shopify-Apps-Outfy

Outfy is one of the best Shopify apps to drive traffic. This tool empowers you to schedule and to push promotional posts to multiple social media channels, like Instagram, Twitter, Facebook, Fancy, Pinterest, etc.

Outfy offers a post building studio with ready-made templates, hashtag builder, collage layout, and other necessary stuff for creating noticeable social posts.

Outfy has a soundest social proof with more than 800 five-star reviews. So it looks that the tool performs decently.

Free trial: No

Monthly price: The “Starter” plan is free of charge. Paid plans start at $15/mo



Best Shopify-Apps-Facebook-Messenger-Marketing

This tool has a simple and very clear case of use. It helps you reach out to your customers via Facebook Messenger. Order receipts, shipping notifications, promotional messages, abandoned cart messages – they all can be sent directly to your customers.

One of the most significant benefits of Facebook Messenger Marketing (FMM) is the open rate. According to the FMM team, people open 80% of all the messages they get. So it’s your chance to get noticed.

So, the FMM app looks like a dream: no coding needed, easy-to-use, great results and is totally free of charge. Is it possible? Almost 2000 five-star reviews prove it is.

Free trial: No

Monthly price: free of charge


Shopify Apps for Upselling

21. Frequently Bought Together

Best Shopify-Apps-Frequently-Bought-Together

Frequently Bought Together (FBT) app analyzes your store’s historical data and displays related product bundles in the widget on your product page. You can trust recommended products for its algorithms, or you can pick them manually.

Such product grouping helps you sell more products, increase the shopping cart value as well as general revenue.

This app is a high-end product with great customer support. It offers wide customization opportunities and effortless user experience. More than 1000 happy customers recommend it.

Ecommerce behemoth Amazon has already been using such algorithms for a while. Why don’t you try it as well?

Free trial: yes,  for 30 days.

Monthly price: $6.99/mo



Best Shopify-Apps-Also-Bought

This app is a great alternative to the previous one. It displays a fully customizable product slider with recommended products and helps you increase the average order value.

The installation process is extremely easy; no struggles with the user interface and the overall customization process.
Although this app has only 500+ reviews, 97% of them are five-star.

Free trial: Yes, for 30 days.

Monthly price: $9.99/mo


Other Shopify Apps for Increasing Sales


Best Shopify-Apps-Free-Shipping-Bar

Guys, did you know that additional expenses on shipping are a top reason customers change their minds and abandon a purchase? Admittedly, it isn’t always available, but you should consider it. The app Free Shipping Bar by Hextom allows you to show the free shipping offer in the different website pages.

It is fully customizable. A bar can be configured to be shown to visitors from selected countries where you want to set up free shipping. The app is free of charge.

Free trial: no.

Monthly price: free of charge


24. Nudgify

est Shopify-Apps-Nudgify

Nudgify is a customer engagement app, designed to enhance the experience of customers on your Shopify store. It shows real-time data that recreates a traditional shop-floor: Social proof nudges show who is buying what, and FOMO nudges show when there are only a few items left in stock.

What I like about this app is that it increases your conversion rate indirectly, by improving user experience. Unlike other social proof apps, which focus on sales, Nudgify is built for real customer engagement.

Free trial: yes, free plan available (limited notifications)

Monthly price: $9-$89/mo



Best Shopify-Apps-Smart-Search-Instant-Search

A smooth and convenient website search will have a positive impact on overall customer experience on your site. If visitors can easily find what they are searching for, they tend to purchase without looking any further.

So improving your customer experience on your site is one of the tactics to increase your revenue.

If you are looking for a decent search plugin on your site, the Smart Search app is the right solution for you. It offers an unlimited number of searches, synchronizes new products and catalogs immediately, provides in-depth analytics, offers personalization possibilities, and so on.

In the Shopify marketplace, this app gets lots of love from its customers, and the customer support team is praised the most. 95% of all reviews for this app are five-star.

Free trial: Yes, 14-days free trial

Monthly price: Starts from $0/mo



Best Shopify-AppsConversion-Plus

The tool introduces itself as “free cart reservation countdown timer that increases sales.”

Indeed, a sense of urgency can do magic. Customers tend to decide more quickly when they see that the time of reservation is melting.

This app is a small, flexible tool to enrich your marketing toolkit. It provides a small yet powerful line with short information about the cart reservation temporarily.

The Conversion Plus plugin is easily adjustable. You can change the duration, colors, scenarios of what happens after the time expires, and so on.

It doesn’t use any app branding and is free of charge. So it definitely seems like one of the must-have apps for Shopify store. If nothing else, it’s worth it to try it out.

Free trial: No

Monthly price: Free of charge



Best Shopify-Apps-One-Click-Social-Login

A study on social login found that 64% of consumers are more likely to return to a website that remembers them without repeatedly logging in, and 42% would make more online purchases using mobile devices if social login would be simplified.

One click social login enables your store to do it. Plus, it involves customers to be socially connected with your brand.

Free trial: 15 days

Monthly price: starts from $0.99/mo



Best Shopify-Apps-ReConvert-Upsell-Cross-Sell

You can increase your revenue by paying a decent attention to “thank you” page optimization, which often is undervalued by ecommerce merchants.
Employ this page to drive additional sales and boost customer retention.

This can be implemented by adding discount popups, product recommendations, customer personal data collectors, social sharing buttons, and many other opportunities.

ReConvert app can help you with doing all of that and even more.
The feedback about this app is superior. So it’s definitely worth a chance.

Free trial: Yes, 30-days trial

Monthly price: Starts from $0/mo


29. SixAds

Best Shopify-Apps-Six-Ads

SixAds is an app that helps you solve one of the biggest problems most Shopify store owners face – how to get more traffic. With SixAds you can generate traffic in 3 different ways, one of them is totally free forever:

  1. Participate in traffic exchange with other Shopify store owners. For each ad, you show on your website your product ad is shown on other stores.  It’s forever free.
  2. Opt-out from showing ads on your own website, just show ads on other Shopify stores and generate traffic. Plans start at 5.83/month.
  3. Run Facebook or Google ads on autopilot. SixAds takes care of your ad set-up and targeting. The only thing left for you to do is to select products you want to advertise and enjoy the results. You’re covering your ad budget costs.

Free trial: No, forever free plan available.

Monthly price: Starts from $0/mo



Best Shopify-Apps-Gorgias

If you want to add flawless customer service to your online store, add the Gorgias app to your ecommerce toolkit. This app gives you access to all of your customer support channels in one dashboard.

Integrate Gorgias with Shopify, email, live chat, Instagram, and Facebook. And, share a dashboard with unlimited support staff. This app streamlines communication between brands and shoppers.

You can leverage Shopify live chat to improve both support and sales and create an enhanced customer experience. Gorgias will give you the ability to automate live communications across multiple channels.

And, the helpdesk features are invaluable for many of the platform’s 2,000+ users.

When switching to Gorgias, ecommerce customer support teams see a dramatic decrease in first-response and ticket resolution time.

Free trial: yes, for 7 days.

Monthly price: $50/month for up to 350 support tickets.


While this is far from an exhaustive list of must-have Shopify apps, it’s definitely full of our favorites. Choosing an app is difficult, especially when it offers something you didn’t already know you needed.

With any luck, this list will help you see optimization opportunities that these apps offer. Now you already know how to get sales on Shopify store.

If you use the tool that is definitely worth a crown, please write it in a comment! Sharing is caring!

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Karolina Petraškienė

Karolina is a writer, content marketer, and email enthusiast at Omnisend. When she's not curating articles, you can find her in the woods challenging herself in hiking boots or off-roading her bike.

Further Reading:

Best SMS Marketing Software for Ecommerce in 2020
best bigcommerce apps
12 Most Needed BigCommerce Apps for Conversions
Cart Abandonment SMS: How to Integrate Text Messages into Your Strategy

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