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See FeaturesChoosing Shopify store names that stand out from the competition and rank highly in search engine results is business-critical — but how do you do this without a creative team behind you?
There’s no need to worry because we put together a complete guide explaining everything you need to know about the best Shopify store names, including various strategies to attract new customers and boost SEO.
Once you’ve settled on a memorable store name, use Omnisend’s powerful marketing and automation tools to build brand awareness, capture leads, and drive sales.
Shopify store name ideas and examples
Scratching your head about Shopify store names? Before we provide actionable advice on creating your own, browse the following lists for inspiration:
Unique Shopify store names
Unique Shopify store names stand out in crowded markets — they encourage potential customers to click and learn more even if they weren’t originally interested in a product or service. Examples include:
- Elysian
- Petal & Nectar
- Chroma
- Hoptimist
- Natura
- Aura
- Pulse
- Lensify
- Root to Table
- Gilded Glass
- Sockology
- Floral Fables & Tales
- Modish
- Tales of Tomorrow
- Nimbus
- Eclipse
- The Quirky Collective
- Bizarre Bazaar
- Wizzle
- Doodad
- Shimmer
- Glowtide
- Strand Society
- Ash & Ember
- Adventure Awaits Apparel
- Wild & Rooted
- Celestial Threads
Catchy Shopify store names
Catchy Shopify store names combine memorable words, use techniques like alliteration and rhyme, and incorporate humor. Like radio jingles, the ultimate goal is to stick inside people’s heads. Examples include:
- Frothy
- Plush & Posh
- Gnomeo and Juliet
- Life of Pie
- Back to the Fuchsia
- Cuddle & Cloth
- Guffaw
- Pout
- Revive & Thrive
- Candlelight Creations
- Wick & Flick
- Glow & Go
- Fit Together Community
- Petal to the Metal
- The Bloom Room
- Gym & Tonic
- Swole Patrol
- ChopChop
- Lawn & Order
- Mow-tivated Landscapes
- Tasty Treats Tavern
- Brewed Bliss Bar
- Javaventure
- Lotionary
- Pipsqueak
- The Sizzle Shack
Cool Shopify store names
Cool Shopify store names are simple, easy to pronounce, and have four syllables max. The shorter, the better — you want something that rolls off the tongue and appeals to the modern consumer. Examples include:
- Snuggle
- Zest
- Whimsy
- Sketch
- Bloom
- Cognify
- HomeTribe
- Regalia
- Pinnacle
- Styluxe
- Shimmer
- Citrine
- Gleam
- Modish
- Fusion
- Evoke
- Nexis
- Motive
- Kinetix
- Earthen Tales
- Odyssey
- Safari
- Vortex
- Strive
- Enduro
- Nestara
- Flux
Best Shopify Store names for specific niches
The best Shopify store names reference their specific niche, products, or services to avoid ambiguity — all of which help consumers find you more easily. Examples include:
Fashion
- Fashion Fusion
- Couture Collective
- Dazzle & Shine Clothing
- Stylish Statements
- Urban Style Tees
- Brimmed Elegance
- Haute Habitat
Tech
- InfoPulse
- TechNest
- Gagdetopia
- Headphone Emporium
- InfiniTech
- ByteWave
Home décor
- Hearth & Home
- Sanctuary of Style
- Sublime Space Solutions
- Tranquil Touch Interiors
- CozyNest
- Artful Adobes
- Simply Nestled
Beauty
- Whispering Beauty
- Silk & Satin Spa
- Twinkle & Shine Skincare
- Luxe Beauty Bar
- Glow Gletter Cosmetics
- Finesse Face Studio
- Alluring Aesthetics
- Pure Canvas Studio
5 great existing online store names
Designing a virtual mood board is one of the first steps in any artistic process — the point isn’t to copy other brands but to draw inspiration. Note the names you like, the ones you don’t, and how you would improve them if given the opportunity.
To start this brainstorming exercise, we’ve listed five standout Shopify store names below:
Naked & Famous Denim
Shopify store names don’t get more memorable than Naked & Famous Denim. It stands out because it capitalizes on two of our most primal driving forces: sexuality and power. On a deeper level, it’s satire and pokes fun at celebrity-endorsed brands that don’t always promote quality.
But a memorable name can only go so far. To support growth and boost performance, Naked & Famous Denim switched from MailChimp to Omnisend — a decision that led to a 24% conversion rate for their automated emails, proving the power of pairing a great name with a smart marketing strategy.

Chubbies
Humorous and self-deprecating, Chubbies positions itself as the “every man” brand, celebrating real, everyday bodies rather than hypermasculine ideals. With its playful name, Chubbies reclaims a word that many associate with self-consciousness and turns it into a badge of comfort and confidence.
At some point, we’ve all felt a bit “chubby” and maybe even a bit shy about it — that’s what makes this brand resonate. We’re drawn to brands that embrace the real, unfiltered side of us and make it something worth celebrating.

To’ak Chocolate
The best Shopify store names are often a little mysterious, like To’ak Chocolate. While the product is obvious, the word “To’ak” sparks curiosity and invites consumers to learn more. This is especially important for brands that rely on storytelling.
Of course, curiosity alone doesn’t turn a profit. The company successfully uses Omnisend to generate 39% of its email marketing revenue through automated messages.

Death Wish Coffee
Death Wish Coffee is one of the top Shopify stores, and for good reason. The name is cool and quirky, capturing audiences from all demographics.
In this context, “death wish” alludes to an all-consuming, almost maniacal, desire for coffee — something most people can relate to at 6 am. It’s also a nod toward the brand’s preference for dark roasts and intense flavors.

Then I Met You
Generally, Shopify store name ideas should be obvious and reference the product or service. But there are exceptions.
Then I Met You is at the forefront of Korean-inspired skincare. The name sounds like the premise of a romance novel and encourages consumers to start a relationship with the brand. It also ties in perfectly with the founder’s mission of “cultivating more substantial connections between people and their skincare rituals.”

Importance of a good store name for Shopify store
There are tons of reasons why Shopify store names matter. One of the most important is brand recognition — the extent to which a consumer can correctly identify a brand, product, or service through its moniker and marketing materials.
Coca-Cola is a brilliant example of strong brand recognition. Firstly, it has “Cola” in the name, so everyone knows exactly what it’s selling. Then, its advertising is so coordinated and consistent that you can guess the brand from the first jingle of sleigh bells and a glimpse of a bright red truck.
Why else are store names for Shopify important? We’ve summarized the key points below:
- Store names set the tone for a brand and influence first impressions
- Catchy names are memorable and more likely to stick in the consumers’ psyches
- The best store names for Shopify are unique, so they stand out from the competition
- Keyword-rich Shopify store names rank higher on search engines
- Store names improve relevancy and discoverability if they mention the product or service
On top of this, good Shopify store names make email marketing with tools like Omnisend much easier. This is because customers already recognize the brand and know what to expect.
Key aspects of a good Shopify store name
Luckily, choosing good store names for Shopify isn’t rocket science. Simply prioritize catchiness, relevancy, and accessibility. Let’s explore each in a bit more detail below:
Memorable and catchy
The best Shopify store names are memorable and catchy, so they stick in consumers’ heads. After all, people can only recommend you if they recall you.
What makes something memorable? Try the following techniques:
- Rhyme: Shake ‘n Bake, Lean Cuisine, and 7-Eleven
- Puns: Tequila Mockingbird, Lawn and Order, and Lord of the Fries
- Alliteration: Coca-Cola, Dunkin’ Donuts, and TikTok
- Humor: Chubbies, Jitters Coffee Shop, and Death Wish Coffee
Relevant and descriptive
This one is self-explanatory — good Shopify store names should be relevant to a brand’s niche. For instance, using an example from earlier, To’ak Chocolate would be too vague without the defining “Chocolate.”
Being explicit in the store name avoids confusion and attracts new customers who are searching for specific products or services.
Short and simple
Short and snappy Shopify store names with two or three syllables are easier to remember. Less really is more, so try to be succinct when you’re brainstorming ideas.
As for simplicity, avoid odd spellings or characters, pop culture references that could change, and slang words that fall in and out of fashion.
Easy to spell and pronounce
Similarly, pick something that’s easy to spell and pronounce for greater recall and accessibility. The more inclusive your store name, the more interest you’ll have from broader demographics, ultimately leading to more profits. It’s simple math.
To hammer home the point, 54% of US adults have a literacy level below sixth grade, and approximately 21% are considered illiterate. Overly complicated brand names with fluffy language feel unrelatable and exclude most Americans.
Unique and distinctive
Somewhat contradictorily, some brands stand out because they break all the rules. It can be done, but there’s a greater risk of muddling up your marketing.
Take Häagen-Dazs and its string of odd characters or Lyft with a “y” — both are distinctive, commonly misspelled, and worth billions of dollars.

How to find the best Shopify store name
So, how do you find the best Shopify store name for your business? The possibilities are endless and the ramifications huge, so we understand it’s easy to fall into choice paralysis.
Fear not, because there are a few methodical approaches you can follow to simplify the process, including identifying your niche and using tools to randomly generate Shopify store name ideas.
Identify your niche and target audience
Above all else, your niche should inform the naming process. Preferably, include keywords and phrases related to the products or services you’re selling for maximum clarity. Ecommerce stores are always more effective at attracting new customers without ambiguity.
While some brands incorporate the name of the product or service into the storefront, such as To’ak Chocolate, others make subtle references. Headspace is a good example — it doesn’t explicitly mention meditation but alludes to the consequences of the practice.

Use a synonym for inspiration
A synonym is a word or phrase that has a similar meaning to another word or phrase. For instance, “cheerful” is a synonym for “happy.” Running through synonyms is a fantastic brainstorming exercise that can ignite creativity if you’ve hit a dead end.
Synonyms also offer more powerful alternatives to bland words like “nice,” “interesting,” and “kind” — which is helpful because you want your descriptors to be as captivating as possible.
Combine words and create unique names
Most Shopify store names are just a combination of relevant keywords and phrases that roll off the tongue. Although simple, this tried-and-tested strategy has worked for thousands of profitable brands. Examples include:
- Fashion Nova
- Alo Yoga
- Fenty Beauty
- Adored Vintage
- Beefcake Swimwear
- Suga & Cotton
- Secret Woods
- Oh Polly
- Pasta Evangelists
- True Botanicals
Use the Shopify name generator
Lastly, if you can’t kick the creative block, take inspiration from a Shopify store name generator. Simply choose your niche and keep clicking for infinite word variations.
Best of all, once you’ve named your store, you can immediately secure your domain name in a few simple steps. Like Omnisend, everything is available in one easy-to-navigate place for unmatched convenience.
Tips for choosing the best Shopify store name
Now, onto everyone’s most burning question: how do you select a Shopify store name that’s effective and scalable? The most successful stores adopt a multipronged approach, including ensuring domain name availability and collecting feedback from friends and search engines.
The best names are also brandable — whatever you choose must seamlessly integrate with the rest of your marketing material.
Ensure domain name availability
Ensuring domain name availability is at the top of every Shopify checklist, and rightly so. In Shopify’s words, a domain name is “more than just an address; it’s a reflection of your identity.”
The first step is choosing a matching domain name for brand consistency. For example, if your business is called “American Willow,” your domain name should be something like “americanwillow.com.”
Next, check whether the domain name is available with tools like GoDaddy, Namecheap, or Shopify. If your first choice is taken, experiment with different extensions like .shop or .store.
Plan your online presence
Once you’ve browsed Shopify store name ideas and picked your favorite, aim for consistency across all platforms.
This means choosing the same social media handles (check these are available via Namechk), incorporating the store name into headers and taglines, and redesigning your email marketing campaigns with tools like Omnisend.
Consider long-term scalability
What do all Shopify success stories have in common? They choose scalable store names that are broad enough to accommodate growth and diversification in products or services.
Take Selena Gomez’s “Rare Beauty” as an example — “Beauty” is all-encompassing and doesn’t restrict expansion in the way “Rare Lipstick” might have done. Generally, it’s advisable to avoid names that are too niche or product-specific.

Test your name
Once you’ve completed the above steps, ask your friends, family, colleagues, partners, and potential customers for feedback. Basically, recruit as many people as possible for a comprehensive and unbiased opinion.
Most importantly, gauge your focus group on pronunciation and spelling. Do they find your Shopify store name confusing? Or is it easy to type, say, and read?
Alongside enlisting human help, use search engines and social media to check that your name is free from controversy — you don’t want to be the butt of everyone’s joke before you launch.
Conclusion
Choosing Shopify store names doesn’t have to be complicated. Simply follow the tips and strategies outlined in this article for guaranteed success. There’s no need to rush. You want to get this step right because it’ll inform your marketing efforts moving forward.
Remember, the right Shopify store names aid brand cohesion, boost SEO, and guide consumers to your products and services. If there’s any ambiguity about who you are and what you sell, we suggest going back to the drawing board.
Once you’ve settled on a name, use Omnisend’s marketing and automation tools to promote your store. It seamlessly integrates with Shopify and offers an arsenal of exciting features, such as shoppable templates, automated emails, landing pages, and audience segmentation.
FAQs
The answer is a resounding YES. Shopify store names impact everything from consumer trust to SEO, so it’s crucial to get it right. Our top advice? Choose something that reflects your niche, products, and services.
Settling on a Shopify store name is a process. Start by brainstorming several ideas using the techniques mentioned in this blog, e.g., using synonyms and combining relevant keywords. Next, draw inspiration from random Shopify store name generators. Once you have a few contenders, run them by focus groups for honest feedback.
It’s straightforward to name your Shopify store. Simply follow these tips:
1. Choose your Shopify domain name
2. Check if it’s available using the Shopify tool
3. From the Shopify homepage, click the ellipses …
4. Click Settings
5. Click General
6. In Store details, click the pencil icon
7. Click Edit profile dialog
8. Click Store name and edit your storefront
9. Hit Save
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