What to sell on Shopify in 2025

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Struggling to decide what to sell on Shopify? You’re not alone.

The leading ecommerce platform helps companies of all sizes sell products, goods, and services online.

But you’ll want to carve out a niche for yourself, selling specialized products with a loyal customer base that will support steady business growth.

This guide will run through 20 of the best products to sell on Shopify in 2025, helping you decide on a business model that works for you.

What to sell on Shopify in 2025: 20 great ideas

Knowing the best products to sell on Shopify isn’t a science, but it does require some research. Building a business based on products that consumers actually want is one of your most important first steps.

Here’s our selection of the 20 best items to sell on Shopify:

1. Beauty and skincare products
2. Sustainable and eco-friendly products
3. Fitness equipment
4. Pet products
5. Health and wellness supplements
6. Smart home devices
7. Phone accessories
8. Niche apparel
9. Outdoor gear
10. Personalized jewelry
11. Home office supplies
12. Electric and e-mobility products
13. Baby products
14. Craft kits
15. Customized home decor
16. Subscription boxes
17. Gaming accessories
18. Digital products
19. Speciality foods
20. Print-on-demand products

1. Beauty and skincare products

The beauty and skincare industry is estimated to generate over $646 billion in revenue in 2024, making it a particularly lucrative market for anyone looking for the best products to sell on Shopify.

With a broad market appeal that cuts across audience segmentations and a loyal customer base, the industry also benefits from ever-changing beauty and skincare trends.

Customer interest in skincare products made from high-quality, cruelty-free, natural ingredients with ethical and sustainable provenance continues to grow.

Tips for getting started:

• Find a niche in the beauty market (for example, anti-aging, organic, or sustainable products)
• Develop or source high-quality products with clear benefits
• Build a strong brand and focus on ethical and eco-friendly ingredients

Offering plant-based, cruelty-free products, Herbivore Botanicals uses a minimalist Shopify storefront to sell its beauty and skincare products. 

2. Sustainable and eco-friendly products

Demand for sustainable and eco-friendly products is growing and is projected to reach $89.97 billion by 2032. 

By highlighting your products’ environmental benefits and features, measuring and communicating their impact, and emphasizing your company’s transparency and authenticity, your business can maximize consumer trust and loyalty. 

Plus, because many customers are willing to pay more for sustainable products with eco-friendly packaging, you’ll be tapping into a socially-conscious and profitable market.

Tips for getting started:

• Research eco-friendly, sustainably aligned suppliers and products — you could even combine two areas of commerce, for example by selling eco-friendly beauty and skincare
• Focus on educating customers about the environmental benefits of your products
• Use eco-friendly packaging to reinforce your brand message and establish transparency

Having struggled to find a yarn that met the company’s rigorous sustainability standards, Shopify-powered footwear company Allbirds decided to make its own. 

3. Fitness equipment

As a growing industry, fitness equipment is one of the best products to sell on Shopify. 

Consumers are increasingly prioritizing health and wellness, and at-home equipment is in constant demand. 

Entrepreneurs looking to enter the fitness market can benefit from selling high-demand, popular products like fitness trackers and resistance bands. After building a loyal customer base, you can grow by partnering with fitness influencers and expanding your product roster. 

Tips for getting started:

• Start with a few high-demand products like resistance bands or yoga mats
• Build partnerships with fitness influencers to promote your products
• Create content around home workout routines to drive traffic and build trust

Sunny Health and Fitness offers a one-stop Shopify-powered store for all customer health and fitness equipment needs.

4. Pet products

In 2023, US pet owners spent an estimated $143.6 billion on their pets. As such, pet products are a great bet if you’re looking for the best items to sell on Shopify.

But remember, before you start selling pet products, consider your niche. You might struggle to compete with the range of options available from large chains and supermarkets, so it can be wise to focus on specialty products. 

Maybe you sell products for particular breeds or species like reptiles and arachnids. Alternatively, you could focus on specialist grooming and training products.

Tips for getting started:

• Research trending pet care products, such as eco-friendly toys or interactive feeders
• Focus on pet owners’ emotional connections with their pets to build a strong brand
• Consider a subscription box model to offer regular deliveries of pet supplies

Thanks to Shopify, My Furry Friend Essentials offers innovative, durable, and functional pet toys and accessories for conscious pet owners.

5. Health and wellness supplements

The health and wellness market is booming, with supplements constituting a significant sector.

Supplement consumers are increasingly prioritizing convenience and sustainability when shopping for health and wellness supplements online. 

Choosing to sell vegan, cruelty-free, organic, and plant-based supplements that easily integrate into the daily routines of time-strapped consumers is a great way of building a customer base. But always be sure that you’re selling supplements that are FDA-regulated.

Tips for getting started:

• Work with reputable manufacturers to ensure product quality and safety
• Consider offering detailed educational content about the benefits of your supplements
• Build trust by highlighting certifications like organic, non-GMO, and vegan

A certified B-Corp and climate-positive business, The Nue Co utilizes Shopify to sell its ethically sourced health and wellness supplements.

6. Smart home devices

Customers are increasingly drawn to smart home devices because of their many benefits, ranging from enhanced security to improved energy efficiency.

Selling smart home devices means the need to know your clients’ needs and preferences. 

Offering a tailored approach built around educating customers on the many benefits of smart home technology is one of the best ways to establish trust in your business and expand your base.

Tips for getting started:

• Focus on a small range of products, such as smart lighting or security systems
• Educate customers on the benefits of integrating smart home technology
• Highlight ease of use and energy-saving benefits in your marketing

Combining smart tech and tools, including thermostats, security systems, and doorbell cameras, ecobee helps consumers build the smartest home on the block with Shopify.

7. Phone accessories

The smartphone accessories market is worth hundreds of billions of dollars, with each new smartphone release opening fresh opportunities for sellers to offer a range of products — from cases and screen protectors to compatible chargers and beyond.

Segmenting your customers will help you target their specific needs, for example to emphasize the quality and durability of your product to attract customers looking for tough smartphone protection. Alternatively, use social media and influencer partnerships to attract consumers who want fashion-forward phone accessories. 

Tips for getting started:

• Stay on top of design trends and offer customizable options
• Use social media to showcase your products with engaging visuals
• Focus on the quality and durability of materials to differentiate your brand

Case Mate uses Shopify as its ecommerce platform to power sales of stylish, protective accessories for easy everyday use of your phone.

8. Niche apparel

Finding your niche in the clothing industry by exclusively selling specialized apparel on Shopify will help you stand out from the competition, build a loyal customer base, and establish brand authority.

Always do your research on niche apparel and ensure there’s a profitable market for you to tap into. That way, you’ll be able to build strong customer relationships and foster loyalty with an engaged audience who are passionate about your product.

Tips for getting started:

• Find a specific niche within the apparel market — for example, you could opt for maternity or plus-sized wear
• Prioritize comfort and practicality in your designs
• Work with influencers and bloggers in your niche to reach your target audience

From trend-savvy, seasonal maternity wear to nursing essentials, motherhood uses Shopify to sell maternity apparel and connect with the wider childbearing community.

9. Outdoor gear

Outdoor gear has a loyal and long-standing customer base. In fact, the outdoor clothing market looks to surpass over $45 billion by 2027.

Not all outdoor sports have the same level of market appeal, so do your research to build a brand based on a specific activity or gear.

With outdoor gear, the design and durability of products are paramount. You need to build customer credibility by ensuring you sell premium items.

Consumers interested in outdoor gear typically also prioritize a business’s sustainability and social consciousness.

Tips for getting started:

• Start with a specific type of outdoor gear like hiking or camping essentials
• Partner with outdoor enthusiasts or influencers to build credibility
• Focus on product durability and design for rugged environments

Austin-based Yeti was launched to create outdoor gear and uses Shopify to power its sales of adventure kits that are built to last.

10. Personalized jewelry

Selling jewelry online can be highly profitable. Jewelry ecommerce trends show significant year-on-year growth, with a projected online revenue share of 32.8% forecast for 2026.

Personalized jewelry ranks amongst the best things to sell on Shopify if you’re looking to target the online jewelry market. Consumers covet unique features like customized engravings or bespoke gemstones and designs.

You can also benefit from a marketing strategy that personalizes the customer experience. Omnisend is a powerful email marketing tool that allows you to build relationships with customers and send personalized product recommendations.

Tips for getting started:

• Offer customization options like engraved pendants or initials on rings
• Use high-quality materials like sterling silver or gold to build trust
• Position personalized jewelry as the perfect gift for special occasions

Babe Co is powered by Shopify and sells big, bold, badass jewelry and more for women with plenty of options to personalize.

11. Home office supplies

Home office supplies rank among the best products to sell on Shopify for several reasons. 

Firstly, office supplies are required year-round and aren’t subject to fluctuations in trends or seasons. Customers often need to replace worn-out equipment or buy new supplies when they run out, making it a steady market with a loyal consumer base who’ll buy from you for their repeat orders.

There’s also an increasing demand for eco-friendly products, so you can tap into a variety of different consumer niches.

Tips for getting started:

• Focus on ergonomic office furniture and productivity tools
• Target remote workers with specific marketing campaigns
• Offer bundles or sets for complete home office solutions

Deskmates uses Spotify to sell home office supplies that upgrade your workspace, helping you to customize, reorganize, and find the fun in your work.

12. Electric and e-mobility products

E-mobility products refer to all vehicles powered by electricity, including everything from scooters and e-bikes to electric vehicles.

The EV market is highly competitive, so start your Shopify store stocking specialized electric and e-mobility products like scooters and e-bikes. 

You can emphasize the product’s sustainability and environmental impact, using targeted social media and marketing campaigns with appropriate influencers.

Tips for getting started:

• Start with popular electric transportation options like scooters or e-bikes
• Emphasize the eco-friendly and cost-saving benefits in your marketing
• Work with influencers in the sustainable transportation space to boost visibility

Founded by a US high jump Olympian, Juiced Bikes uses Shopify to drive customer conversions and improve the e-bike company’s revenue.

13. Baby products

The market for selling baby products is sizable and predicted to grow, but it’s also stable. Even in periods when families are tightening the purse strings, parents will still need to buy essential baby products. 

Plus, there are low return rates for baby clothing, making these products some of the best things to sell on Shopify.

Make use of social media platforms, video content, and influencer partnerships to maximize your brand exposure, build trust, and influence purchasing decisions.

Tips for getting started:

• Focus on safety, eco-friendly materials, and durability in baby products
• Market to new parents with products that grow with their baby, like adjustable clothing
• Build a strong brand by partnering with parenting influencers or blogs

Sleeping Baby sells its specialized swaddle — the “Zipadee-Zip” — alongside other baby products using a Shopify-powered storefront.

14. Craft kits

Arts and crafts remain popular hobbies, helping consumers to relieve stress and improve their overall mood. 

From a seller’s perspective, craft kits are some of the best items to sell on Shopify for a number of reasons. Consistent sales and low startup costs can help you to grow the business over time. 

You can support this by creating craft kits tailored to the skills and experience of different hobbyists to capture all audience demographics.

Tips for getting started:

• Offer craft kits for both beginners and more advanced hobbyists
• Create tutorial videos or step-by-step guides to support customers
• Market the product as gifts or stress-relief activities

Simon Says Stamp uses Shopify to sell paper crafting supplies and kits to cater to every occasion and season, seeing you through the crafting year.

15. Customized home decor

Consumers love to make their house feel like a home, and one of the best ways to do so is with customized home decor.

The benefits of offering customizable products include boosting sales and increasing customer loyalty and satisfaction. Plus, you’re able to charge more for personalized products.

The trick is to start with a specialized collection of customized home decor. Attract customers by emphasizing the unique quality of each personalized piece and ensure that any customization design tools are easy to use.

Tips for getting started:

• Start with customizable decor items like monogrammed prints or personalized furniture
• Emphasize the unique, one-of-a-kind nature of your products
• Offer easy-to-use design tools for customers to personalize their items

Dormify helps college students customize their dorms with Shopify. Choose from personalized products, including neon signs and blankets, to create a one-of-a-kind space.

16. Subscription boxes

With a global market forecast to exceed $145 billion by 2032, the subscription box business model makes a great choice if you’re looking for the best things to sell on Shopify.

As subscription boxes are based on a recurring revenue model, business forecasting is comparatively predictable. It also allows you to build a dedicated base of loyal customers while using different marketing channels to attract new audiences.

Choose the niche you want to work in and invest in personalization to ensure maximum retention.

Tips for getting started:

• Choose a niche like beauty, snacks, or wellness for your subscription boxes
• Focus on providing a delightful unboxing experience
• Offer exclusive or limited-edition items to keep subscribers engaged

Snack Crate is a Shopify store offering customers curated snack subscription boxes from a new country each month. 

17. Gaming accessories

Gaming is a lucrative industry that shows no signs of slowing down. In fact, it’s predicted to grow from $9.45 billion in 2023 to a whopping $26.45 billion in 2032.

Equipment and tech such as headsets, chairs, consoles, and game-specific accessories are in constant demand. Research indicates that 33% of gamers regularly buy gaming accessories, making these products some of the best things to sell on Shopify.

Plus, a gaming accessories store is a comparatively simple business model, making it the ideal opportunity for newbies to the Shopify world. 

Tips for getting started:

• Focus on high-demand accessories like chairs, headsets, or controllers
• Partner with gaming streamers or content creators to build awareness
• Keep up with trends in gaming tech and accessories to offer the latest products

Specializing in high-performance gaming equipment and accessories, KontrolFreek uses Shopify to power its sales of cutting-edge products.

18. Digital products

Broad in name, digital products refer to anything delivered in a digital format. This includes everything from productivity tools to music files and online courses.

The business model for selling digital products is highly scalable, offering high-profit margins with low overhead costs. In fact, selling digital products can be a great way to make passive income.

More consumers are turning to e-learning tools and online courses than ever before. You can maximize your digital products Shopify store by partnering with influencers and content creators to market your stock.

Tips for getting started:

• Focus on creating high-quality digital products that solve a problem or meet a specific demand, like productivity tools or e-books
• Invest in professional design to create visually appealing products
• Promote your products through social media or influencer partnerships

How to Cake It uses Shopify to sell digital cookbooks and courses, making scrolling and bookmarking baking content easy.

19. Specialty foods

Specialty food shoppers are typically comfortable with higher price points and are willing to spend a few extra dollars on the distinctive health benefits of your product. 

Health-conscious customers, in particular, are likely to spend more on local, all-natural, and organic produce. You can use your packaging to attract new customers by emphasizing these qualities for your products.

Tips for getting started:

• Focus on a specific dietary niche, such as vegan, gluten-free, or keto-friendly foods
• Highlight the health benefits and unique qualities of your products
• Partner with food influencers or participate in food-related events to build your brand

Gourmet Treats Co offers a selection of premium, vegan, and gluten-free baked goods, using Shopify to cater to health-conscious foodies looking for niche, high-quality products.

20. Print-on-demand products

Print-on-demand products allow you to easily customize everyday items like posters and t-shirts and sell them online.

This innovative approach means that products are only produced when an order is received, eliminating your need to purchase and store huge amounts of inventory. As a result, you save both space and money. 

Print-on-demand products are also quick to market, allowing you to design and list a product in minutes, maximizing quick turnaround for the customer. 

Tips for getting started:

• Choose a specific niche for your design to target and connect with a specific audience, such as fitness enthusiasts, gamers, or eco-conscious shoppers
• Leverage high-quality visuals to create realistic and appealing product images that attract buyers and build trust in your brand
• Make use of social media for design feedback from your customers

Gooten uses Shopify to power its print-on-demand business, selling custom homeware, decor, and even clothing.

Conclusion

We’ve built our list of the top 20 suggestions for what to sell on Shopify based on careful consumer and market trends research. 

From eco-friendly products to gaming accessories, there are plenty of growing markets for your Shopify store to tap into.

You don’t even have to be selling physical stock — with digital products, there’s abundant opportunity to specialize in experiences, courses, and more. 

Shopify’s wide range of tools and features are designed to help you easily scale your new business. But don’t forget to take advantage of digital marketing to enhance your success by attracting new customers whilst engaging your loyal base.

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