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See Features10 effective pet care email examples [inspiration + tips]
Pet care email marketing is a proven channel for creating lasting connections with animal lovers and driving substantial growth for your business.
You could use promotional pet care emails to increase sales by showcasing new products, promoting special offers, or offering loyal customers exclusive discounts.
Educational content, such as pet care tips, health advice, or breed-specific information, can also position your brand as a trusted resource in the pet care industry.
Email marketing offers a genuine opportunity to increase conversions and revenue. But to do that, you need professional emails and a strategic approach to your campaigns.
This article reveals 10 pet care email examples you can use in your campaigns, with tips to maximize results.
Let’s jump in.
Use Omnisend’s pet care email template to create pawsome emails that will have tails wagging. Get started now!
10 best pet care email examples to inspire your campaign
We scoured the internet for the best pet care email examples. Here’s a list of 10 we couldn’t resist:
Let’s touch on each of these examples and find out what makes them so irresistible.
1. KitNipBox
Subject: A box full of ha-purr-ness (and catnip) ?
Preview text: Get 23% Off Your First Box With Code: NEWYEAR23

KitNipBox’s monthly subscription boxes are popular among cat parents looking to treat their cats to special order monthly surprises.
What made us fall in love with KitNipBox’s New Year email, apart from its cute design, is the way it presents its special offer in front of its subscribers. Rather than burying the discount code at the bottom of the email, KitNipBox has included it in the preview text. This makes it impossible for subscribers to miss.
The subject line is attention-grabbing as it uses emojis and puns to create a sense of playfulness and excitement.
As well as this, KitNipBox’s email highlights the unique value proposition (USP) of its subscription boxes. It has clearly mentioned that every single box it sends to its subscribers is curated specifically for their individual cats.
It has also showcased examples of products that subscribers can expect, like tasty and healthy treats from Vitakraft or a toy from Nala’s collection.
2. The Farmer’s Dog
Subject: Blackie’s fresh food plan
Preview text: Don’t Wait! Freshen Up Your Dog’s Plate

The Farmer’s Dog is a pet food delivery service offering fresh, human-grade dog food. It uses high-quality natural ingredients and works with veterinary nutritionists to ensure its recipes are nutritionally complete and balanced for dogs.
This email earned a spot on this list because of how it supported its claims with the help of statistics. The fact that the subject line is personalized with the recipient’s dog’s name (“Blackie”) also meant it had to be included as one of the top pet care emails.
Its use of the word “fresh” suggests that Blackie’s food plan with The Farmer’s Dog needs to be different from those highly-processed traditional commercial dog foods, which are jam-packed with preservatives. At the same time, the preview text creates a sense of urgency.
The email clearly communicates the USP of Farmer Dog’s meal plans. It has added stats supporting how its personalized and pre-portioned meal plans improve the quality of life of dogs.
With the added charm of an irresistible “Get 60% Off” call to action, The Farmer’s Dog have crafted a compelling pet care email that you can be inspired by.
3. PupBox
Subject: ? 75% OFF for Scott ??
Preview text: New Pet Month coming in ? with Savings!

PupBox is a subscription-based service that provides customized puppy products and training information to help dog owners raise happy and healthy fur babies.
The subject line expertly uses emojis and presents an irresistible “75% OFF” offer, followed by the preview text talking about the new incoming pet month. What’s also fun is that the subject line is personalized with the recipient’s dog’s name: “Scott.”
The email talks to the dog, not the owner, which makes it so cute. Its copy comprises engaging and playful language to promote its offer, like “Yappy New Pet Month,” “Hey pup,” “yappy way,” and “pawsome box of goodies.”
Like seriously, how can you not love it?
Alongside the unique copy, this email comprises a cute picture of a well-dressed dog along with PupBox’s subscription box.
Lastly, the ”75% OFF” offer marked in bold along with the code “NEWPET75” makes the reader want to click on its CTA, “Paw Here Scott,” immediately.
4. Wufers
Subject: NEW + EXCLUSIVE: ? and ? for your dog!
Preview text: Like no dog treat you’ve ever seen.

The best way to stop your dogs from feeling left out of all the fun celebrations and day-to-day moments? Wufers. This brand specializes in creating safe, amusing, and delicious gourmet dog treats made with locally-sourced, human-grade ingredients.
The use of emojis and the words “NEW” and “EXCLUSIVE” in the subject line of Wufers’ email makes it stand out in a crowded inbox, helping catch the reader’s attention. This email promotes Wufers’ new product, “Burgs & Beers,” which is a dog treat that looks like a burger and a beer. If you’re a dog owner on the lookout for a new and interesting treat for your dog(s), this email is likely to catch your attention.
At the same time, it has clearly mentioned that Burgs & Beer is an exclusive dog treat for the Cookie Club Subscribers, which provides an incentive for dog owners to subscribe. Alongside this, it has listed other benefits of subscribing, like access to exclusive boxes and the ability to save money on every cookie box.
The copy is captivating and attention-grabbing, with the inclusion of phrases like “your dog is going to flip for this,” and “your pup doesn’t have to wait for a burger to fall off the grill.” If you’re a dog owner, this play on words is likely to resonate with you and make you subscribe straight away.
5. Rowan
Subject: Your BDF deserves nothing but the best.
Preview text: PAWSOME NEWS! FREE SHIPPING OVER $50

Rowan is committed to setting new standards in coat care, as the brand is laser-focused on creating naturally-derived formulas made with high-quality, human-grade ingredients that leave fur healthy and shiny.
This email is special in so many ways. First of all, the subject line is personalized and instantly intriguing, as it makes the recipient feel that their dog is valued and deserves the best care possible. The email is easy to read and well-organized, with clear headings and concise descriptions of the different bundles it offers. It has also used witty phrases for dog owners, like “PAWSOME NEWS” and “Round of Appaws.”
At the top of the email, it straight up presents the “FREE SHIPPING OVER $50” to immediately capture the reader’s attention. Lastly, the inclusion of customer reviews adds to the effectiveness of the email.
All of this together creates a well-designed email that targets dog owners on the lookout for high-quality, natural products for their furry friends.
6. BIXBI
Subject: ? Paws Off My Treats, Witches. Take 20% OFF Trainers ?
Preview text: *Offer valid on all sizes of BIXBI Pocket Trainers and Liberty Trainers.

BIXBI offers treats and supplements made from 100% fresh meat and honest ingredients for both cats and dogs. This email from BIXBI stands out because of its Halloween theme and the exclusive 20% discount the company is offering.
The subject line grabs attention, all thanks to the playful tone and the use of emojis, which is a clever tactic for increasing email open rates. The preview text provides recipients with a glimpse of the offer, which increases the chances of the email being opened.
The visual appeal of this email is great. Not just because of the Halloween theme but also because of the images of the products added to it. It has added the “Shop Now” CTA below every product mentioned in its email, making it easier for pet owners to shop.
The use of the discount code “TREATORTREAT” is a fun and encouraging way to present the discount in front of the recipients.
It’s worth noting how transparent BIXBI is. It mentions that this offer is not valid on active subscriptions and that this is a limited-time offer — it expires on “11/02/2022” at “11:59 pm MST,” creating a sense of urgency.
Take inspiration from this email because it utilizes the Halloween theme and discount offer effectively to promote BIXBI’s products and encourage purchases.
7. Pet Valu
Subject: Members get more ?rewards? for their best friends ?
Preview text: Become a member today and save as you shop.

Pet Valu is a Canada-based pet store chain that has been around for over 40 years. From pet food to treats to toys and accessories, it offers a wide range of products for both dogs and cats.
A cool feature is its reward program, which is promoted heavily in this email. The subject line highlights that Pet Valu’s reward program is rewarding, encouraging recipients to become members and start receiving rewards and special discounts for their pet purchases.
The email copy clearly communicates the benefits of becoming a member, like earning a free bag of pet food after 12 purchases, getting discounts, and earning free dog washes. It also highlights how easy it is to purchase from Pet Valu:
- Over 600 Stores Across Canada
- AutoShip to Your Store or Home
- Buy Online, Pick Up In-Store
- Free Shipping on Orders Over $49
Last but not least, it has added its “Terms & Conditions” at the bottom of the email, allowing it to not only be transparent but also clearly explain how its reward program works.
8. Perky-Pet
Subject: Discover the Flexport® Advantage
Preview text: Click here to view online Perky-Pet.com

Perky-Pet specializes in bird feeders and accessories for wild bird and hummingbird feeding. This email from Perky-Pet is unique as it promotes a new product innovation for bird feeders, Flexport®.
The subject line is “Discover the Flexport® Advantage”, which piques the recipient’s curiosity and encourages them to read the email.
This email clearly highlights the features of Flexport®, stating that it’s made of soft and flexible rubber, positioned for better bird visibility, and 4x shake resistant. To emphasize this, it explains why recipients should care about these features.
To pack as much into the email as possible, Perky-Pet showcases its Flexport® collection, including different types of bird feeders and their specifications.
Another interesting feature of this email is that it sheds light on information about attracting the Northern Cardinal, a famous bird species found in the eastern United States. This establishes its credibility as a knowledgeable and trustworthy brand.
The email is also visually appealing, comprising cute birds as well as Flexport® collection pictures.
9. Cat Person
Subject: How much do you really know about your cat?
Preview text: It’s International Cat Day

Cat Person is focused on whole cat care, aiming to improve the lives of cats and their owners through its wide range of high-quality products. This email from Cat Person is relevant because it’s dedicated to International Cat Day.
The subject line “How much do you know about your cat?” gets the recipient thinking — how much do I actually know about my cat? The email copy both entertains and educates cat owners by sharing not-so-well-known facts about cats, such as “Each cat’s nose print is unique, much like human fingerprints. Boop!”
Sharing such information is a brilliant way to make the email stand out from those overly promotional emails we see every day in our inboxes.
However, that doesn’t mean the Cat Person team didn’t want to turn the recipients into customers. It has smartly implemented a simple and sweet CTA, “Shop Now,” at the end, without pushing the recipient too much.
10. Scratch
Subject: Try Scratch without subscription
Preview text: and see the difference better produce makes

Scratch is an Australian pet food company that offers high-quality, locally sourced, and sustainable dog food that’s delivered directly to customers’ doors. This email from Scratch is a full house, as it comprises everything from product promotion to its benefits as well as customer reviews.
The email addresses potential customers’ concerns related to committing to a subscription by offering a low-cost, one-time purchase option. This means that potential customers who want to try Scratch’s products without subscribing can do so without requiring a long-term commitment.
The subject line, “Try Scratch without subscription,” speaks directly to potential customers who know about Scratch but have been hesitant to subscribe. The email further highlights Scratch’s seven rules for healthier dog food, helping them build trust and making the recipient feel at ease.
Plus, mentioning its five-star average review and the number of meals served, demonstrates that many customers are satisfied with the product. There’s also an avenue for customers to reach out if they have concerns about their dog’s specific sensitivities or intolerances, making the brand appear approachable and invested in customers’ experiences.
6 useful tips for creating engaging pet care newsletters
Here are six useful pet care newsletter tips:
1. Use catchy and attention-grabbing subject lines
It’s often said, “Don’t judge a book by its cover,” but despite the saying, we tend to do it anyway. Considering the fact that an average individual receives more than 100 emails daily, it’s natural to be drawn out to emails with intriguing and eye-catching subject lines unless, of course, it’s an important email.
Your email’s subject line is one of the first things your recipients will see, which means the subject line is one of the deciding factors whether your email will get opened or not.
Boring and dry subject lines will not help you stand out from the pack and will result in low open rates. Hence, it’s critical to spend time writing click-worthy (not clickbait) subject lines that your subscribers can’t resist but open.
Here are a few tips for creating catchy and attention-grabbing subject lines:
- Create a sense of urgency
- Make your recipients feel curious
- Offering a discount, coupon code, or free stuff? Don’t be afraid to mention it in your subject line
- No two email subscribers are the same, so it makes sense to personalize the emails
- A/B test different variations of the same subject line to see which one gets the highest click
You can easily create subject lines with Omnisend’s subject line generator — simply input your keyword and text to get results in seconds.
Additional reading:
Catchy email subject lines: 68 examples + tips
2. Use high-quality images
Most of the emails featured in this blog post had aesthetic, compelling, and high-quality images relevant to the content of the email. Even if you manage to make a high percentage of your recipients click through, if they see a load of text in front of them, it’s highly likely they will lose interest quickly.
To keep your readers engaged, incorporate visually appealing and high-quality images complementing the content of your email. To smartly use images in your email, here are a few tips you should consider:
- Balance images with text
- Choose relevant images that are pertinent to the email’s message
- Add alt-text to your images
- Choose the right image format
- Don’t be afraid to use stock images
3. Add shoppable videos
If there’s one thing we can all agree on, it’s the fact that videos are powerful. People love watching videos. By adding videos to your emails, you can boost engagement, increase click-through rates, and ultimately drive more conversions.
You can take it one step further by embedding shoppable videos in your emails. Shoppable videos allow your audience to click on products within the video itself and purchase them directly without ever leaving the video player.

This can be a game-changer for ecommerce pet care businesses, as it offers a seamless and intuitive way for customers to shop your products. This way, you won’t have to worry about redirecting your customers to your website or dedicated product pages.
Instead, you can offer a seamless and interactive experience by allowing your customers to purchase products directly from the video itself.
4. Personalize your emails
Which one of the two are you likely to click through (assuming your name is Jack and your dog’s name is Blackie)?
Subject: Spring Sale on Pet Products | Subject: Blackie’s Health Check-up Reminder |
Dear Valued Customer, We are excited to announce our Spring Sale on Pet Products! From dog food to cat toys, we have everything your furry friend needs at unbeatable prices. Visit our website or stop by our store to take advantage of this limited-time offer. Thank you for choosing our company for all of your pet care needs! Sincerely, Company X | Dear Jack, We hope you and Blackie are doing well! We wanted to remind you that Blackie is due for their annual health check-up. As a valued customer, we know how important your pet’s health is to you, and we want to help you keep them happy and healthy. During their visit, our experienced veterinarian will perform a thorough examination of Blackie to ensure they are in good health. We’ll also discuss any concerns or questions you may have about their diet, exercise, and overall well-being. If you have any questions or would like to schedule an appointment, please don’t hesitate to contact us. We look forward to seeing you and Blackie soon! Best regards, Company X |
Most people would likely open and click through to the second one — the one with your and your dog’s name.
Personalization matters.
People are bombarded with thousands of non-personalized emails each week. And while so many companies personalize their emails as well, it’s important to make sure you’re doing so, too.
Otherwise, you’ll be making a bad impression in front of your recipients. Personalizing your subject line will help you increase your open rates. At the same time, personalizing your email copy will increase the chances of your customers clicking through.
5. Segment your email list
If you want your pet care email marketing campaign to deliver great results, you need to put the right message in front of the right people.
For example, if you have a customer who regularly purchases dog food from your store, then you can send them personalized emails that feature promotions about high-quality dog food brands or dog food flavors. However, if a customer has only purchased cat food from your store, it doesn’t make sense to send them the same email.
Email segmentation helps you make sure the right emails reach the right people. Segmenting your emails can help you increase your open rates, click-through rates, and conversion rates. At the same time, it helps you avoid spam filters and decrease your unsubscribe count.
![]() | Kerrits used Omnisend’s segmentation features to send personalized emails to customers of its two brands, Kerrits and EQL. This led to impressive results, achieving a 44% open rate, a 23% click-to-open rate, and a 21.7% conversion rate. Read the case study |
6. Include a clear call to action (CTA)
Your recipients will never know what action they should be taking next if you don’t implement a clear CTA in your emails.
Want them to purchase one of your products? Or follow your company’s social media page? All you need to do is be specific and place clear and relevant CTA.
For example, if you want them to purchase your products, you can add a “Shop Now” CTA like this:

Here are some tips for creating effective CTAs in your pet care emails:
- Be clear and specific
- Use action-oriented language like Buy Now, Sign Up
- Make it visually appealing
- Test different variations
- Place your CTAs in prominent locations
Conclusion
Creating a winning pet care email marketing strategy hinges on using the right triggers to engage customers at critical moments in their journey.
Whether welcoming new subscribers, celebrating pet birthdays, or recovering abandoned carts, timely, automated messages can significantly boost engagement and sales.
For instance, your store could transform into a trusted advisor during the holidays, offering timely advice on everything from nutrition to grooming.
Personalizing your emails using past shopping behavior, customer preferences, age, and gender will also help increase open and click-through rates.
About the author
Ankit Vora’s superpowers are to ask questions, extract insights, and share the wisdom of industry experts with a journalistic approach. He’s a freelance B2B SaaS writer with over seven years of experience, spending his nights gaming and his days writing (because opposite time zones are a thing.)
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What’s next
No fluff, no spam, no corporate filler. Just a friendly letter, twice a month.