January always feels like a fresh start. The holiday rush has settled, inboxes are quieter, and it’s the perfect time to take a step back, look at what worked last year.
This month, we’re officially launching New Reports, giving you even more flexibility in data analysis. We’ve also enhanced the Wheel of Fortune, improved Shopify discount links, and introduced two new integrations to help you drive more engagement and customer loyalty.
And if you’d rather see these updates in action, watch our quick video recap down below.
New Reports officially launching January 16, 2025!
After months in beta, New Reports is now ready for full release! As of January 16, Classic Reports will be retired, making way for a more powerful and insightful reporting experience.
If you’ve already switched to New Reports, you’ll notice even more improvements, including the ability to export campaign and workflow data for deeper analysis and team collaboration. You can also now access detailed contact activity lists, giving you a clearer picture of how individual subscribers engage with your emails and automations.
For those still using Classic Reports, now’s the time to switch. The improved experience makes it easier than ever to track performance, uncover trends, and make data-driven decisions. Need help making the transition? Check out o
Already using New Reports? You’re all set! If you’re still on Classic Reports, now’s the time to make the switch before they’re phased out.
Need help transitioning? Check out our New Reports Guide or reach out to our support team via in-app chat or at [email protected] – we’re happy to help!
Wheel of Fortune just got even better
One of our most requested updates is here! The Wheel of Fortune has been upgraded with more customization options, making it even more effective for capturing leads and running promotions.
You now have full control over how your wheel looks and functions:
Customizable slices – assign different colors to each slice to match your branding
Text or images on slices – highlight your offers with text, visuals, or both
Flexible slice count – add or remove slices to tailor the wheel to your promotion
No more losing slices (if you want!) – you can now remove losing slices entirely, ensuring every spin is a win
If you’re planning a holiday promotion or ongoing lead capture campaign, these new options give you more ways to engage customers and drive conversions.
If you’re using Shopify discount links in your email campaigns, we’ve made some key improvements to give you more flexibility and control.
Now, if you enable the “Apply Shopify discount link” option, links must match your Shopify store URL, ensuring customers land on the right page. If a mismatched link is entered, visitors will now be redirected to your homepage rather than an error page. Prefer to direct customers elsewhere? Simply disable the feature, and you’ll have the freedom to use any custom link you want.
This update gives you greater control over where customers are directed, making it easier to align your campaigns with your store’s needs.
Sometimes plans change, and now, you can change your campaigns with them. We’ve introduced the ability to cancel TZO campaigns even after they’ve already started, giving you more flexibility if you need to make last-minute adjustments.
Two new integrations to boost engagement and loyalty
We’ve added two powerful new integrations to the Omnisend App Market to help you engage visitors and retain customers.
Poper is an AI-powered onsite engagement tool that helps increase website interactions and conversions by serving the right message at the right time. Read more in our user guide.
Joy Loyalty makes it easy to reward repeat customers with a loyalty program that includes points, VIP tiers, and referral incentives. If customer retention is a focus for 2025, this integration will help you build deeper relationships with your audience. Read more in our user guide.
Both tools are now available in the Omnisend App Market, ready to help you drive long-term customer value.
Smoother workflows with usability improvements
Alongside these big updates, we’ve made several small but impactful refinements to improve your experience across Omnisend.
The font picker in Forms now displays how fonts actually look, making customization more intuitive. In Saved Templates, you can now copy templates between brands, making it easier to streamline design and branding across multiple stores.
Exporting segments is now easier to find, with a dedicated option in the export modal. And if you’ve ever been confused about SMS message length, you’ll now see a detailed character count explaining how special characters like “like ė, é, or 😍” or emojis affect your total SMS cost.
You’ll also notice other subtle UI updates across the platform, all designed to make navigating and managing your campaigns smoother than ever.
Aiste is a Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.
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