Because nothing says “fresh start” like tweaking your email button styles!
But all jokes aside – you will actually have more control over buttons in emails (which is really useful), better previews for product blocks, smarter forms, and a few updates that make the Partner Portal and billing information less of a pain to work with.
You can watch the quick video below if you’re in multitasking mode — or scroll on for the full breakdown. Your call.
Here’s what’s new this month:
Customize each button in your emails
If you’re reusing button styles across an email but want to tweak just one of them, now you can.
After choosing a button type — primary, secondary, or tertiary — you can change its color, font, corner radius, and padding on a per-button basis. This gives you more freedom to adjust buttons for different messages or sections, without breaking design consistency elsewhere in the email.
Product recommendations now show up properly in test sends
Before, personalized product blocks like “Recently Viewed” and “Past Purchases” could show up empty in previews or test emails. But that’s now fixed.
These blocks will now display fallback products in Campaign previews and tests, so you can get an accurate idea of how your email will actually look – no need to visualise things anymore. Though in Automations you’ll still see real product data if it’s available.
The AI Assistant for Forms now lets you copy a form and update it just by describing what you want to change. That could be new messaging, different images, layout tweaks, or even a full language swap.
It’s great for seasonal updates, quick A/B tests, or building forms for international audiences. And if you want to keep your targeting rules from the original – you absolutely can.
You can now show or hide a form based on where a visitor is located. Just choose which countries to include or exclude, and Omnisend will handle the rest.
This is ideal for location-based promos, language-specific messaging, or simply making sure your forms are relevant to the right people.
Automation Alerts now support dismissed recommendations
Automation Alerts help you catch setup issues and follow best practices — but not every suggestion is immediately relevant.
You can now dismiss recommendations (but not errors) from the main view in the Automations builder. Dismissed recommendations are moved to a separate tab so you can revisit them later.
This update helps you stay focused on critical issues while keeping useful guidance within reach.
The Partner Portal has better tools for client work
The Partner Portal has a few big updates this month that make managing multiple brands or clients more straightforward. First, there’s a new performance dashboard that gives you a centralized view of how all your connected stores are doing — including key metrics like revenue, attribution, engagement, and deliverability. You can filter the data by brand, date range, or metric to get a clearer picture and quickly spot any stores that need attention.
You can also now export brand performance reports directly to PowerPoint (.pptx) format. Just select one or more brands, pick a timeframe, and generate a ready-to-share report for clients or internal updates.
For agencies, individual team members now have their own user access to client accounts. Their actions are tracked separately for better internal visibility, but your clients will still see a single unified partner user. This makes it easier to manage accountability across your team without changing how things look on the client side.
In the background, account syncing has also been improved. Any new store you create on omnisend.com will now show up in the Partner Portal automatically — no manual syncing required. Previously deleted or hidden brands also stay fully in sync, so what you see is always accurate.
Finally, the interface itself has been refreshed in a few small but helpful ways. The Teams and Profile pages have been updated for easier navigation, and the registration flow has been improved to make onboarding new partners simpler and faster.
You can now connect these new apps to your Omnisend account:
HiTide– Turn Instagram, Facebook, and TikTok engagement into SMS subscribers using automated flows — like giveaways, early access, restocks, and launches. HiTide connects securely via Meta’s API, with no password sharing required. Learn more.
Rivo – Syncs loyalty data like Points Balance, VIP Tier, and Referral URL into contact profiles. You can use this info for segmentation, personalization, and automations. Learn more.
YoYo Loyalty – Adds rewards-based data (cashback, store credit, VIP tiers, wishlist alerts) into Omnisend. This lets you personalize campaigns and trigger messages based on loyalty activity. Learn more.
Custlo Customer Accounts – Syncs custom Shopify customer fields — such as preferences, tags, or extra profile info — to build richer profiles and improve segmentation and personalization. Learn more.
Billing and invoice details are clearer
We’ve made a few small changes to how billing information is displayed — both in the app and in invoice emails — to make things easier to follow.
Here’s what’s improved:
Line-by-line breakdowns now clearly show what’s included in your bill (contact tier, one-time charges, renewals)
Credits are now shown where they apply — before tax — so the final number makes more sense
You’ll also see your active billing tier on every invoice, so you don’t have to look it up elsewhere
And that’s everything for January.
All of these updates are already live and ready to use. If you’d like a quick walkthrough, want help testing something new, or need advice on how to use any of these updates in your current setup, our support team is always available via in-app chat or email.
Aiste is a Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.
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