What’s new: Omnisend’s July 2025 updates

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We skipped the confetti this month and focused on fixes that make your daily work less annoying. Better AI guidance, cleaner emails, fewer bot signups, and one new integration that does what it says on the tin.

Here’s what’s new:

Omnisend AI: Now with actual instructions

If you’ve been using AI here and there but aren’t sure what else it can do — we’ve pulled everything together in one guide.

From writing emails faster to building segments without touching logic blocks, the new Omnisend AI guide shows you how to get more done with less effort. It covers each AI feature, when to use it, and tips to help it perform better in your day-to-day.

Omnisend AI walkthourgh

👉 Read the full guide

Add Google reCAPTCHA to your forms

You know it, we know it, and even your neighbour knows it — spam is not it.

And spam signups aren’t just annoying — they inflate your list, hurt deliverability, and can damage your sender reputation. Now you can protect any Omnisend form with Google reCAPTCHA.

It runs quietly in the background and only triggers a challenge if something looks suspicious — like bots, proxies, or repeat abuse. Easy to enable, and no impact on real visitors.

google recaptcha in forms

A simpler, cleaner Email Builder experience

We’ve refreshed the sidebar in the Email Builder to make building easier and less cramped.

You’ll now get:

  • A slimmer sidebar that gives you more design space
  • Panels that only open when clicked (no more accidental hovers)
  • Smarter section grouping based on how you actually build emails
  • Faster access to product blocks — Product Recommender now sits right next to Product Listing

No biggie 💅

New integration: Cash Loyalty & Rewards

If you’re running a loyalty or cashback program — or thinking about starting one — Cash Loyalty & Rewards is an absolute must. You can:

  • Set up loyalty and referral programs in just two clicks
  • Offer cash rewards across product pages, cart, POS, and checkout
  • Automate follow-up emails to keep customers engaged
  • Customize features with dedicated support
  • Built for Shopify’s newest tools, so it runs fast and smooth

👉 Learn more

Aistė Jočytė
Article by

Aiste is a Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.


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