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25 best Wix apps for ecommerce in 2025 (free & paid)

Reading Time: 15 minutes

Wix is a powerful tool for building professional-looking websites without coding, and using the best Wix apps can further enhance your site’s functionality with ease. And we all know by now that a well-functioning ecommerce website needs much more than just a good-looking front end.

As an online store owner, you need the tools to perform a wide variety of actions quickly and easily. These include ways to manage your inventory, launch marketing campaigns, interact with your customers, process payments, and much more.

Wix apps can add these tools to your website, making it more effective and easier to manage. This article will introduce you to 25 of the best Wix apps for ecommerce so you can decide which would suit your business.

Enhance the efficiency of your marketing campaigns with Omnisend’s marketing automation tools

Why you need Wix apps for your website

best wix apps for ecommerce: wix studio
Image via Wix

Installing Wix apps can significantly improve your Wix ecommerce website’s functionality. While the Wix platform has all the basic tools you need to create a good-looking and well-functioning website, managing a successful online store requires specialized features for various purposes. There are apps to help you at every step of the way. 

You can use them to create a better-looking website, improve user experience, market your products, make it easier for your customers to pay, provide efficient customer support, get in-depth analytics, and much more. All these help reduce your workload and increase the chances of your online store being successful.

There are over 800 apps on the Wix App Market that perform a wide variety of functions. The specific ones you need depend on your ecommerce website’s particularities, but reading our list of the 25 best Wix apps for various ecommerce-related purposes can help you decide which would help you.

Marketing and SEO

These are some useful marketing and SEO-related Wix apps:

1. Omnisend

Omnisend on wix appmarket
Image via Wix AppMarket

Marketing is a crucial part of any business, especially in the online space. As an ecommerce website owner, marketing tasks are a necessity but can be repetitive and take up lots of precious time. This is where a marketing automation tool like Omnisend comes in handy. It makes automating tasks achievable and efficient even for non-technical users, improving customer engagement and freeing up your time for other important things.

Key features

  • Create engaging campaigns and personalize them to match your brand and audience
  • Use SMS campaigns and push notifications to reach customers faster and at the perfect moment 
  • Segment your audience effortlessly using objective criteria to deliver tailored messages
  • Leverage popups and signup forms to collect valuable customer data with ease
  • Gain insights into your performance with robust analytics tools that drive smarter decisions

2. Wix Ascend

wix ascend
Image via Wix AppMarket

Ascend by Wix is a tool package provided by Wix to help streamline specific customer management and marketing operations. It includes everything you need to manage a small-to-medium online store.

Key features

  • It can help you keep track of all your customers and website visitors
  • You can manage all customer communication and interaction operations in a single dashboard
  • It makes it easy to create custom forms that you can use to collect customer information
  • You can automate various processes, saving you time and effort
  • It makes it easier to send official price quotes to potential customers and convert them into invoices if they decide to buy
  • A simple task organizer and reminder
  • It can help you create marketing campaigns
  • It can enable you to drive traffic to your website by interacting with potential customers via social media

3. Google Ads by Wix

google ads
Image via Wix AppMarket

This tool can help you create and manage Google advertising campaigns directly from your Wix website’s dashboard. It can be a great time-saver, allowing you to simplify advertising operations through automation. It’s also easy to integrate, with the help of a guided step-by-step process that you can access directly from your Wix app dashboard.

Key features

  • It can analyze your website content and suggest specific content, keywords, and themes that can help you create more effective ad campaigns
  • It can help you promote your online store on platforms like Google Search, YouTube, and other partner sites with lots of traffic
  • Its automation features help you simplify your marketing and advertising tasks

4. GetTraffic

gettraffic
Image via Wix AppMarket

This Wix app’s name is pretty self-explanatory. GetTraffic is a Wix app that can help boost your website’s traffic flow with the help of automated ad campaigns. It uses machine learning to automatically create personalized ads based on your website content. It then uses advanced targeting methods to identify and reach out to potential customers. All you have to do is select your geographical location and online store category, and the app will do the rest.

Key features

  • It automatically finds ways to improve your website’s traffic
  • It creates targeted ad campaigns for specific customer profiles or product categories
  • It makes it easy to visualize the performance of your ads

5. Easy SEO

easy seo
Image via Wix AppMarket

Good SEO (search engine optimization) is crucial for any ecommerce website, as it can help drive organic traffic via search engine results. This Wix app can help implement effective SEO strategies to help you achieve that. It does so by first scanning your website and using its built-in SEO-related knowledge to identify areas that need improvement.

Key features

  • It can suggest relevant keywords based on your website’s content
  • It provides guides on how to optimize your titles, descriptions, and other areas of your website for better SEO
  • Its analytics tools can help you determine if your actions had the desired results

Ecommerce and sales tools

These Wix apps can help streamline your sales process:

6. Wix Stores

wix stores
Image via Wix AppMarket

This Wix app is an all-in-one solution for creating and managing an online store based on a Wix website. It’s fully customizable and user-friendly, so you can design it to best represent your brand without having in-depth design or technical knowledge. 

Key features

  • It makes it easy to build and maintain a Wix-based online store
  • It provides an integrated solution for all essential functions like managing your inventory, processing customer orders, printing shipping labels, and tracking your sent package
  • You can also use it to set up your payment processes, and it works with all major credit cards, plus other popular payment options like PayPal and Apple Pay

7. Wix Payments

wix payments
Image via Wix

Even if you don’t use Wix Stores to build your Wix ecommerce website, you can still take advantage of its powerful Wix Payments solution. It makes it easy to implement multiple payment options for your online store customers, and it’s easy to manage via your Wix dashboard. 

Key features

  • It enables your customers to pay with their credit cards, either online or in person via the Wix POS 
  • It also works with other payment methods like Apple and Google Pay and adapts to local currencies
  • It has built-in security features and gives you access to detailed reports on previous transactions

8. Ecwid by Lightspeed

ecwid
Image via Wix AppMarket

This tool can help you add an online store to your Wix website and grow your customer base. It makes it easy to add multiple products to your ecommerce website and provides easy-to-use tools for customers to personalize their orders based on criteria like size and color. 

Key features

  • It enables you to create multichannel marketing campaigns on major platforms like Google and Facebook
  • You can use it to generate sales by automating your abandoned cart emails and implementing discounts
  • All major functions, including inventory management, promotions, advertisements, product reviews, payments, and more, are available to manage through a single platform

9. Printful

printful
Image via Wix AppMarket

If you’re planning to sell personalized printed clothes, accessories, and other types of products via your Wix online store, this app can potentially save you lots of time and money. After connecting your Wix store to their platform, you can use their design tools to create uniquely designed products that you can then market and promote through your website.

Key features

  • It automatically creates and personalizes the product via its in-house facility or through one of its partners.
  • They’ll then package it and send it to your customer under your brand
  • The package will have your brand’s logo and will seem like it’s coming directly from you

10. Wix Bookings

wix bookings
Image via Wix AppMarket

If you sell various appointment-based services through your website, such as classes or workshops, this app can help you manage them effectively. You can use it to list your services on your Wix website, and customers can automatically book appointments. It automatically syncs with your Google calendar, so you can avoid double bookings and other scheduling issues.

Key features

  • It allows site visitors to book appointments based on available scheduled dates
  • It can set up partial payments at the time when bookings are made, with the rest being paid after the appointments
  • It can automatically send booking confirmations and other similar messages to customers

Design and user experience

These apps can help make your Wix ecommerce website more visually appealing and easier to use by visitors:

11. Wix Forms

wix forms
Image via Wix AppMarket

Forms are a useful addition to an ecommerce website. They can help you collect valuable information from visitors, which you can later use to improve your marketing strategy. Wix Forms easily integrates with Wix-based websites and can help you create various types of forms, including surveys, contact forms, customer feedback, registrations, and more.

Key features

  • You can use it to create a wide variety of forms, which you can fully customize to fit your brand with the help of the drag-and-drop editor
  • You can integrate forms with payment processes so you can receive payments and donations directly
  • It integrates with your Wix dashboards and shows new signups in real time

12. Pro Gallery

wix pro gallery
Image via Wix AppMarket

A successful ecommerce website needs to be visually attractive, and this requires high-quality photos and videos. Wix Pro Gallery can help you do exactly that, as it helps you organize all images, videos, and other types of visual content related to a product into a single professional-looking gallery. You can do that for all your products, making them more appealing to visitors.

Key features

  • Fully customizable galleries that can include high-quality images without affecting browsing speed
  • Easy to integrate interactive features like zooming and hover effects
  • All galleries are optimized to work well on any device, including smartphones and tablets

13. Poptin: Smart Pop-Ups & Forms

poptin
Image via Wix AppMarket

Popup messages can help online store owners capture leads and improve their conversion rate with smartly targeted messages. Poptin can help you create a wide variety of popups that you can customize further to match your brand and specific goal. Its advanced targeting features can help you send personalized popups based on specific user characteristics, such as their actions on your website and geographical location.

Key features

  • Customizable popups with interactive content that can be triggered by visitor behavior
  • It can help you use popups for essential purposes, such as gathering user information for future marketing campaigns or offering incentives to users who are about to leave the website
  • Its popups are optimized to work on any device

14. Wix Video

wix video
Image via Wix AppMarket

This Wix app can help you integrate high-quality video content into your Wix ecommerce website. You can either upload it directly to your online store or stream it from an external source, such as YouTube, Vimeo, DailyMotion, or Facebook. This can help you provide useful information to existing and potential customers, such as promotional materials, instructional videos, and product reviews.

Key features

  • Either upload your own videos or stream them from popular platforms like YouTube or Facebook
  • Customizable video player that you can adapt to fit your website’s appearance and display videos on any device
  • Analytics tools that can help you track your video views, engagements, and conversions

15. ChatGPT AI Widgets

chatgpt
Image via Wix AppMarket

Using the power of artificial intelligence to improve customer interactions can help make them more effective while reducing the need for human customer support staff. You can train an AI chatbot to learn about your online business and represent it in intelligent and well-articulated conversations with customers. There are multiple ways to do that, including dedicated apps and integrating your ChatGPT account directly into Wix Chat.

Key features

  • It can help you automate vital customer support operations like helping customers with various issues and assisting with orders
  • It can use AI-driven interactions to collect visitor data
  • It can seamlessly switch from one language to another, providing effective support for your overseas customers

Customer support and engagement

Customer support can’t yet be fully automatized, but there are plenty of apps to help you make it as effective as possible:

16. Tidio Live Chat

tidio
Image via Wix AppMarket

This all-in-one customer engagement platform can help you integrate all communications with current and potential customers under a single platform. You can use it to help you answer customer questions, solve various issues they may have with your online store, and boost your sales by helping them complete orders. You can also train chatbots to handle routine customer interactions 24/7. 

Key features

  • It displays a Live Visitors list of everyone visiting your online store at any given time that you can use to proactively start conversations
  • Its “Live typing preview” feature lets you see what your customers are typing even before they send the message, enabling you to deliver quicker replies
  • You can integrate it with AI chatbots to improve response time and reduce customer support personnel requirements

17. 123FormBuilder

123 formbuilder
Image via Wix AppMarket

This app can help you build complex and visually attractive forms to help you engage with your customers. Its form editor has over 1,900 templates, helping you create uniquely looking forms in minutes. It’s also easy to integrate with third-party apps like Wix Contacts, Dropbox, Mailchimp, Google Drive, and others to migrate the information you receive via forms onto other platforms.

Key features

  • The large template gallery can help you build effective forms for various purposes
  • It’s easy to integrate the forms into your online store with little or no technical knowledge
  • It can perform complex operations via forms, such as collecting payments and files from responders

18. Reviews by Wix

wix reviews
Image via Wix AppMarket

Product and website reviews from existing customers are a great way to boost your online store’s reputation. Wix Reviews is made by Wix, so it perfectly integrates into the website builder to deliver a seamless experience for you and your customers. It automatically attaches itself to your store after installing it and will match your website’s design, maintaining a consistent look. You can also further customize it to match your specific goals.

Key features

  • It’s a native app that seamlessly integrates with the Wix website builder
  • You can make user reviews more effective by integrating user-generated images and videos
  • You can set up automatic filters or approve each review to avoid spam, improper language, or misinformation

19. Wix Chat

wix chat
Image via Wix AppMarket

Having a direct form of communication with your customers can benefit your online store in multiple ways. It’s a two-way street, so they can instantly send you a message if they have something to ask, and you can also greet them as they browse your website. Wix Chat makes these interactions easy for everyone involved, helping you build stronger relationships with your visitors.

Key features

  • There are instant notifications for relevant events, such as website visitors, received messages, or completed sales
  • It can be set up to automatically greet visitors as they enter your online store
  • It can generate lead-capture forms to help you collect valuable visitor information

20. Calendly

calendly
Image via Wix AppMarket

If your online business involves setting up online appointments with existing or potential customers, having an app that automatically fills your calendar can help free up your time. Calendly seamlessly syncs with your calendar and shows your availability in real-time to anyone interested in booking an appointment. They can then schedule a meeting simply by clicking a link and booking a specific time slot.

Key features

  • It shows live updates to your calendar, which can help prevent double bookings and make it easier for customers to find their preferred time slot
  • Its appearance automatically aligns with your online store’s design, creating a unified user experience
  • It requires no manual updates, making it a highly effective way to update your appointment schedule

Analytics and productivity

These Wix apps can help you analyze your past performance to help you improve various operations:

21. Visitor Analytics

visitor analytics
Image via Wix AppMarket

Analyzing how visitors behave on your website can give you valuable insight into how you can improve their experience and boost sales. This app can help you do that by analyzing multiple traffic-related stats, including the number of visitors, your conversion rates, average visit time, click paths, bounce rates, and many more. You can also proactively collect user information through targeted polls and surveys.

Key features

  • It provides a comprehensive way of collecting and analyzing all relevant traffic stats for your online store
  • It can generate real-time user behavior data through heatmaps, event tracking, session recordings, and event tracking
  • It’s fully CCPA and GDPR-compliant

22. QuickBooks Connector

quickbooks connector
Image via Wix AppMarket

This Wix app can connect with your Wix online store to automate sales and business-related operations like invoicing and order management. It automatically processes all customer, product, tax, and payment info, eliminating the chance of human error and saving time. It’s ideal for small and medium-sized online stores that want to streamline accounting and bookkeeping tasks.

Key features

  • It syncs data between the Wix website and QuickBooks Online, eliminating the chance of human error
  • It’s easy to connect and use without having any advanced technical skills
  • It records all online payments and tracks essential information like sales tax and shipping fees, helping you generate accurate financial reports for tax-related purposes and business decisions

23. Google Analytics by Wix

Google Analytics is a useful tool that can help you learn more about who your website’s users are. It can show you information like their geographical locations, what their behavior is when visiting your website, and how many of them become paying customers, among others. To connect it to your Wix online store, you first need a Google Analytics account. You can then connect it to your Wix online store by logging in and accessing Marketing & SEO > Marketing Integrations and clicking Connect in the Google Analytics panel.

Key features

  • It provides in-depth user information, such as their demographics, device details, geographical location, and how they found your website
  • You can integrate it with your Wix store to give you information regarding sales and revenue
  • It can create custom reports based on the data you find most useful

24. Site Booster

site booster
Image via Wix AppMarket

This app can help get more people to visit your Wix store by improving your visibility on popular search engines. It does that by optimizing your website to fit within SEO guidelines and listing it in relevant online site directories, including places like Google Maps and Yelp. It also automatically updates after you make changes to the online store and ensures that the website is fully compatible with mobile devices.

Key features

  • It helps your Wix website rank higher in search results
  • It includes your online store in online directories by Google, Bing, and others
  • It provides relevant recommendations to help you boost your SEO rankings further

25. Social Media Stream

social media stream
Image via Wix AppMarket

Integrating social media into your marketing mix is a crucial part of effective online store promotion. This Wix app will integrate your Facebook, Instagram, YouTube, Pinterest, and Tumblr accounts into a single social media widget that you can display on your website. It will automatically update as you post new content on your social media channels, and it’s easy to edit its design to match your website’s look. 

Key features

  • It integrates with all major social media platforms
  • It allows you to post and stream all types of media, including images, videos, and text
  • It seamlessly adapts to any kind of device, including smartphones and tablets

How to choose the right Wix apps for your business

While all the above-mentioned apps can help many Wix online stores boost their sales numbers, not all of them may fit your specific plans and goals. Learning which ones are right for you involves taking some steps to better understand your needs. Some of the things you can do to identify the right Wix apps for your business are:

  1. Define your specific goals: The first step is knowing what you want to do, both now and in the future. “Increase sales” is a vague target, so it’s best to break it into smaller goals like attracting more visitors, collecting more customer info, improving search engine visibility, or providing more effective customer support.
  2. Evaluate each app’s key features: With hundreds of Wix apps available on the app market, it’s easy to be confused when choosing between multiple similar ones. Review their key features to make sure they align with your goals.
  3. Install and test them: Once you shortlist some apps that can potentially improve your business, it’s time to try them out. Explore their functionality and make a final decision on whether they fit you or not.

How Omnisend helps Wix users succeed

Omnisend dashboard
Image via Omnisend

While Wix has a native tool for handling email and SMS marketing, using a specialized app like Omnisend can help provide much better results. Omnisend allows you to choose from over 250 email templates when creating your email marketing strategy and frees up even more of your time by providing pre-built automation workflows for essential steps on your users’ journeys, including welcoming emails and cart abandonment. Also, despite being a third-party app in the Wix ecosystem, Omnisend integrates seamlessly, and you can use it right away to boost your marketing campaigns. 

Omnisend’s intuitive email builder allows you to create personalized emails, signup forms, and popup messages that fit with your brand’s image and goals. You can also continuously improve your marketing strategies through A/B testing and reviewing detailed analytics reports for insights into how you can get more visitors and paying customers.

Conclusion

While the Wix website builder has all the basic tools to get your online store up and running, you’ll need to install multiple third-party apps to help your business reach its full potential. From the moment you start reaching out to potential customers, having marketing tools like Omnisend to help you enhance your communication can play a major role in an online user’s decision to choose you over your competition. 

Other Wix apps can help you streamline your sales process, enhance your website’s look, provide timely customer support, and analyze your results to know what needs improving,

The only sure way to know if a particular app is right for you is to try it out for yourself, so try these out to find the ones that can boost your online store’s sales.

Bernard Meyer
Article by

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.