WooCommerce plugins can take your store far beyond the basics, adding features that improve everything from marketing to the checkout experience. With the right mix of tools, you can increase sales, simplify backend workflows, and create a better experience for your customers.
But with so many options out there, it’s common to feel overwhelmed. That’s why we’ve handpicked 35 of the best WooCommerce plugins to consider in 2025, covering free and paid tools across five essential categories: marketing, site-building and order management, shipping, reviews and loyalty, and hosting and security.
Whether you’re launching a new store or fine-tuning an established one, this list will help you choose the tools that make the biggest impact.
Grow your WooCommerce store with Omnisend, your all-in-one marketing automation plugin
Marketing matters for all businesses because it drives customer acquisition and helps with retention. In this section, we’ll list some of the top WooCommerce plugins for marketing.
This list included everything from WooCommerce email marketing plugins to affiliate marketing and form tools.
Omnisend is a comprehensive marketing tool for ecommerce businesses. It covers all your customer messaging needs, starting from collecting contact information to advanced segmentation and marketing automation.
Using this platform, you can expand your communications to include international SMS and push notifications. It’s an excellent fit for implementing a WooCommerce omnichannel marketing strategy. With email, push notifications, and even free text messages, Omnisend helps you cover all your most essential channels.
Furthermore, Omnisend’s shopping-related features make it stand out as the top pick for ecommerce brands. Its Product Picker directly adds products to your emails, which makes promoting products through email effortless. You can also send personalized recommendations based on a customer’s past purchases.
Another standout feature is the ability to create and send unique discount codes to your email subscribers. Use this feature to run email campaigns designed to boost sales conversions for your WooCommerce store.
Best of all, Omnisend provides advanced features without added complexity for you. Let’s take a look at some of these key features to understand why it’s one of the best WooCommerce plugins for marketing:
Key features
Ready-made templates for email, signup forms, and landing pages
A drag-and-drop email builder for quicker, more effective email design
PushEngage is a push notification plugin that lets you re-engage shoppers even after they’ve left your store. With real-time alerts, automated cart abandonment reminders, and personalized product announcements, it’s designed to bring customers back and increase conversions.
This plugin works well for stores that want to maintain engagement without relying solely on email or SMS. You can send targeted messages based on user behavior, segment your audience, and schedule notifications to go out at the ideal time.
You don’t need to be a developer to get started. PushEngage offers a straightforward setup process, an intuitive interface, and pre-built templates for WooCommerce campaigns. Whether you’re running flash sales or announcing a new product line, it helps turn casual browsers into repeat buyers.
Key features
Cart abandonment notifications to recover lost sales
Drip campaigns to onboard new users or promote products
Custom triggers based on user behavior
Audience segmentation for targeted messaging
Scheduling and automation for better timing
GDPR-compliant opt-in options for user privacy
Pros
Simple setup and usage make this plugin appealing
It works across most devices and browsers with high deliverability rates
Cons
The more advanced features are locked behind higher-tier plans
It may require fine-tuning to avoid over-messaging
Pricing
Free: This plugin is free to use on one website or app with up to 200 subscribers
Made by the Kliken team, this all-in-one marketing plugin allows you to promote your products to customers while they’re browsing on Google or Facebook. It also lets you retarget your existing audiences on these platforms, keeping your products in front of shoppers who’ve already shown interest.
Besides retargeting, the Kliken plugin offers Google Search and Facebook Advertising, website analytics, and more. The paid plans vary based on the estimated monthly site visits on your WooCommerce store.
Overall, this user-friendly WooCommerce plugin promises that you can create ad campaigns, choose a target audience, and preview ads in just 10 minutes. The plugin also allows you to integrate your Google Ads and Facebook Ads campaigns.
Key features
Supports Facebook ads to help retarget customers on Facebook
Allows seamless link your WooCommerce store and Google accounts
Offers optimization and management of Google accounts to keep everything updated
Inventory sync so you only display the products that are in stock
Access to free listings across Google product listings to drive traffic
Paid Google advertisements across platforms such as Google Shopping, Google Search, and YouTube
Pros
Provides an all-in-one advertising solution to run product ads across various platforms
Offers additional features like inventory sync that make WooCommerce store management simpler
Cons
It’s just an advertising solution, not an all-in-one marketing plugin
The pricing may not be affordable for small businesses and startups
Kissmetrics is an analytics tool that provides actionable metrics to keep a careful eye on every aspect of your store’s performance. The extension seamlessly integrates with your WooCommerce store and works well with other WooCommerce extensions.
Kissmetrics specializes in tracking and analyzing customer behavior on a website or online store. You can use it to visualize your sales funnel and various customer touchpoints along the way. This helps identify pages, content, or marketing efforts that work and drive the most conversions and those that need improvement.
Its funnel analytics feature identifies drop-off points in a customer’s journey. These are points in your sales funnel where most of your leads drop out and stop interacting with your business.
These insights assist with optimizing your marketing strategy to get maximum return on investment (ROI). This way, you’ll be able to focus on strategies that work and stop wasting time and money on marketing initiatives that don’t yield results.
Key features
In-depth insights into customer behavior
The ability to watch visitors interact with your store in real time
Visualization of your checkout funnel with sales funnel reports
Customer segments based on their actions, demographics, and other attributes
The ability to A/B test different workflows and choose the one that works best
Email automation based on customer behavior triggers
Pros
Provides comprehensive user behavior tracking and analysis
Includes detailed ecommerce analytics to enable data-driven decision-making
There’s the option to build a custom plan based on specific requirements
Cons
Not very affordable, especially for small businesses
The user interface is a bit dated and can be improved
Has limited data visualization options compared to other tools
Pricing
For small teams: $299/month
For medium-sized teams: $499/month
For large teams: Custom pricing
Build your own limited plan: Starts at $125.99/month for one million events
Another one of the best plugins for WooCommerce is Smart Coupons for WooCommerce by StoreApps. This marketing plugin helps you incentivize your audience by offering them discounts, gifts, coupons, store credits, and giveaways all from a single platform.
It has a user-friendly interface that allows beginners to run various discounts on their WooCommerce stores, so there’s no need for a web developer or technical staff.
This WooCommerce plugin assists with running seasonal or holiday promotions, like Black Friday or Christmas sales. It allows you to create all types of promotions, from first-order discounts to sitewide sales, and its flexibility in managing a wide range of promotions makes it a standout WooCommerce plugin for coupons.
You can even create time-limited promotions that automatically expire after a set time period. Plus, you can stack multiple discounts or promotions to a single order.
Key features
Fixed amount and percentage discount coupons
Prebuilt, customizable coupon design templates
Buy-one-get-one-free coupons
Recurring, URL, first order, and auto-apply coupons
WooCommerce gift cards and store credit
A bulk coupon code generator
End-to-end coupon management for WooCommerce
Pros
Offers many discount rules and coupon options
Handles complex scenarios, such as adding multiple discounts to an order
This plugin is affordable, making it suitable for small businesses
Cons
It’s a niche plugin that handles just one aspect of ecommerce marketing
Some users have faced technical issues with the interface
Referral marketing is a smart way to cut down on marketing spend by letting your existing customers spread the word about your products or services. That’s where a WooCommerce plugin that enables referral marketing comes in handy.
ReferralCandy is a powerful WooCommerce plugin that enables you to design and run referral programs on your website. These prove beneficial in retaining current customers and attracting new ones.
Use ReferralCandy to create custom rewards to incentivize customers to promote your brand. These could be anything from store credits to cash rewards or freebies.
Or, use it to run your referral marketing campaign on autopilot by automatically inviting customers to join the program after they make a purchase.
You can also create popups, landing pages, and forms to get enrollments for your referral program. This maximizes the effectiveness of your program by encouraging more customers to participate.
Lastly, it provides detailed analytics on how your referral program is performing, including metrics like referral revenue and the number of referrals, so you can track your success and make improvements along the way.
Key features
The ability to set up and manage referral programs to encourage shoppers to refer their friends and family
Enticing rewards and incentives for referrers and their referred friends
Customizable referral campaigns to match your brand and target specific customer segments
Fraud detection that’s fast and includes alerts and notifications
Email integration and remarketing options
An option that enables customers to earn rewards based on their performance
The ability to set up website forms to get more enrollments
Pros
Serves as an end-to-end referral marketing solution with many useful features
This plugin includes a beginner-friendly interface
Comes with a 14-day free trial with access to all features
Cons
There’s a 3.5% commission on referral sales for the starting plan
Upgrading from the Premium plan results in a steep increase
This WooCommerce plugin is a well-built tool to optimize your site for search engines and improve your site’s user-friendliness. Yoast SEO is the go-to starting point for improved search rankings, organic traffic, and product visibility.
Yoast SEO helps you fine-tune your store and product pages by providing smart suggestions for keyword optimization and other SEO elements.
Its generative AI feature automatically generates optimized product titles and descriptions, giving your product pages a better chance of ranking higher in search results.
You can also use it to add structured data, which makes your products stand out.
If you sell products with numerous variations like color or size, Yoast SEO lets you create unique product identifiers to track and manage each product variation more effectively in your WooCommerce store.
Yoast also takes care of the technical SEO aspects of your online store. Use it to implement breadcrumb navigation and create XML sitemaps to ensure your WooCommerce store is SEO-friendly from all angles.
Key features
Valuable suggestions for optimizing your content for search engines
XML sitemaps to help search engines crawl and index your website
A tool to assess the readability of your content
A preview of how your post or page will look in Google’s search results
Pros
Offers 24/7 premium support for customers
The Yoast SEO Academy provides in-depth learning resources
All in One SEO is a well-known plugin for optimizing your WooCommerce store for SEO. It works out of the box for beginners, and has advanced features and an API for developers.
It also has an SEO optimizer that provides helpful suggestions to improve your WooCommerce store for better online visibility. Use it for complete on-page SEO, from creating meta titles and descriptions to optimizing keywords.
AIOSEO offers local SEO features for small businesses targeting a specific geographic area. It also provides advanced ecommerce SEO features for optimizing your product pages.
What makes this plugin truly powerful is that you can use it to conduct an in-depth SEO audit of your WooCommerce store. It identifies any critical errors and provides you with ways to fix them.
It also assists with creating XML sitemaps and video SEO sitemaps to help search engines better understand and navigate your website.
Key features
The option to customize and optimize meta titles, descriptions, and keywords
Schema markup to enhance chances of ranking for rich results
Built-in SEO analytics and reporting
Google Analytics integration and advanced SEO options
Smart XML sitemaps and video sitemaps for your website
Robust SEO audits and solutions to fix issues
Pros
Provides a complete SEO solution with essential and advanced features
Offers a no-risk, 14-day money-back guarantee for new customers
The pricing is comparatively affordable, especially for the extensive feature set
Cons
Some customers face issues with the initial setup and use, as the user interface needs improvement
During setup, it automatically installs other plugins, which annoys some users
Uncanny Automator adds automation to your marketing efforts by connecting your WooCommerce store with over 195 WordPress plugins and external apps.
It enables you to create automated workflows that streamline tasks like sending notifications, updating customer records, and integrating with services like Google Sheets, Slack, and Mailchimp.
Use its no-code visual builder to set up complex automations without any technical expertise. For instance, you can automatically add customers to a mailing list after a purchase or notify your team via Slack when a high-value order is placed.
Uncanny Automator works especially well for store owners looking to improve efficiency and reduce manual tasks. Its extensive integration capabilities make it a versatile tool for various automation needs.
Key features
A no-code visual builder for creating automation recipes
Integration with over 195 plugins and external apps
Support for complex workflows with multiple triggers and actions
The ability to schedule and delay actions
Detailed logging for monitoring automation performance
GDPR-compliant data handling
Pros
Its extensive integration options work with popular tools and services
The user-friendly interface is suitable for non-developers
Cons
Many advanced features are available only in premium plans
It takes some experimentation to learn how set up complex automations
Like other WooCommerce plugins for affiliate marketing, AffiliateWP gives you all the features you need to maintain and grow an affiliate network. Use this plugin to onboard and maintain relationships with an unlimited number of affiliates to generate sales for your business.
AffiliateWP allows you to completely customize your commissions and offer one-time, recurring, tiered, lifetime, and custom commissions. You also have the option to create multi-tier commission structures to further incentivize your affiliates.
Affiliate tracking and attribution are straightforward and reliable, and the plugin provides detailed analytics and reports on the performance of your affiliates and affiliate programs.
Use it to create unique coupon codes, affiliate links, custom affiliate landing pages, and more. Or, customize your affiliate dashboard to display the most relevant information to your business. Plus, the leaderboard function encourages healthy competition among affiliates.
Another useful feature is its smart fraud detection, protecting your business from potential scams.
Lastly, the one-click payout feature simplifies affiliate commission and payment management.
Key features
A built-in payout service to track every affiliate’s commission and send their earnings directly to their bank accounts
Useful dashboards to track top-performing assets and reward them
The ability to set commission rates, tiers, and rules based on your business requirements
A dedicated dashboard for affiliates to monitor their performance, access referral links, and view earnings
Detailed reports on affiliate performance
Pros
It offers comprehensive and accurate affiliate tracking and reporting
It enables one-click integrations with other WooCommerce plugins, apps, and tools
Cons
It may take beginners some time to fully understand and use its numerous features
It doesn’t offer a free trial for new users to test the UI, but does offer a 14-day money-back guarantee
Gravity Forms is one of the top WooCommerce plugins in its category and is trusted by businesses worldwide. This plugin allows users to build advanced product configuration forms and link them to products on WooCommerce.
It also gives you full control over how your product prices appear on your website. Stick with WooCommerce’s default price display options or customize your own using Gravity Forms’s conditional pricing fields.
The conditional logic feature allows you to create forms where fields vary based on user responses to previous questions. Plus, the visual form builder is beginner-friendly, ensuring anyone can create engaging forms without needing coding skills.
For businesses that prioritize accessibility, Gravity Forms allows you to create WCAG 2.1AA-compliant forms, ensuring your site is usable by everyone.
Key features
Forms with multiple pages
Forms containing conditional logic
Conditional pricing fields
Conditional submit button logic
Secure data collection through forms
The option to add fields that allow file uploads
The ability to collect payments and manage transactions
Pros
It’s a reliable form builder with multiple customization options and other features
Its numerous integration options allow you to create seamless workflows
Regular feature and product updates make it one of the best WooCommerce plugins for forms
Cons
Many useful features, such as polls, surveys, and coupons are only available with the Elite license
It’s a premium WooCommerce plugin with a higher price tag and focuses solely on one aspect of marketing
Pricing
Basic: $59/year
Pro: $159/year
Elite: $259/year
Best WooCommerce plugins for site-building, inventory, and order management
WooCommerce plugins for site-building provide the tools to create customizable storefronts, manage product displays, and optimize the shopping experience.
The best site-building plugins extend these capabilities by providing advanced features for inventory management, order processing, and more.
Here’s a list of the top WooCommerce plugins that can help improve the design and functionality of your online store:
JetWooBuilder is a powerful WordPress plugin developed by Crocoblock to enhance and customize WooCommerce store pages. Since this plugin is compatible with Elementor, a leading page builder for WordPress, you can use Elementor’s drag-and-drop functionality to design and customize your WooCommerce store with ease.
With 67 widgets integrated into your Elementor backend, JetWooBuilder facilitates the creation of detailed product pages and individual listings.
It has a comprehensive suite of product page customization options to create unique templates for product pages. This includes essential elements like regular and sale prices, stock status, and product tabs and images.
JetWooBuilder also lets you showcase related products, cross-sells, and featured items. The plugin supports dynamic content, too, enabling real-time updates and personalized customer experiences.
JetWooBuilder excels at shop and catalog pages. It can be used to build responsive layouts with advanced filters, AJAX add-to-cart buttons, and various product listing styles, like grids and lists. The layout switcher feature also allows customers to toggle between different views.
Moreover, this plugin includes extensive customization options for the cart, checkout, and customer account pages. Design multi-step or one-page checkouts, style cart elements, embed coupon forms, and create personalized thank you pages.
Key features
Comprehensive Elementor integration
67 WooCommerce-specific widgets for your Elementor backend
Custom templates for creating specific pages for accounts, carts, shops, reviews, checkout pages, and more
Used by more than one million professionals, SeedProd is one of the best WooCommerce plugins for site-building, designed for users of all skill levels.
The plugin’s drag-and-drop page builder allows users to design visually appealing WooCommerce product pages, themes, and layouts. With more than 300 templates and 90 pro blocks available, you can incorporate different static and dynamic content.
SeedProd supports built-in features for various page types, such as coming soon, maintenance mode, and 404 pages. This helps you manage the site access during development or downtime.
The WordPress theme builder feature enables the creation of headers, footers, pages, posts, archives, and sidebars without writing a single line of code.
It also allows real-time page building so you can see the changes instantly as you design. All pages designed with SeedProd are optimized for SEO, with fast-loading and search engine-friendly code.
SeedProd’s integration with popular WooCommerce email marketing plugins and platforms makes capturing leads and growing your email list simpler.
Key features
Built-in coming soon and maintenance mode pages, and customizable 404 error pages
A library of over 300 customizable templates
Live previews during editing
A drag-and-drop page builder including over 90 prebuilt, customizable static and dynamic content blocks
A WordPress Theme Builder for custom headers, footers, and more
Dynamic text insertion for personalization of landing pages
Spam protection with reCAPTCHA
Pros
SeedProd offers an extensive template library for various page types
Provides strong integration capabilities with email marketing tools for lead capture
Allows for instant feedback and editing through its real-time editing feature
Cons
Customization may require some learning time
Advanced features like WooCommerce support and integrations are only available on higher-tier plans
Elementor is one of the top WooCommerce plugins for building, hosting, and managing websites.
The plugin provides over 100 widgets, including forms, buttons, and galleries, to improve website functionality through its drag-and-drop editor. You can construct complex page layouts by dragging elements onto the page and arranging them as desired.
Another key feature is Elementor’s dynamic content displays. Create templates and design elements that automatically update across the site, saving time. The platform’s AI Assistant further enhances the web design process, enabling users to design wireframe layouts and generate content.
With Elementor’s built-in marketing tools and integration with WooCommerce, PayPal, Stripe, and other tools, you can set up online stores and manage products and payments.
Features like popups, forms, and landing pages are integrated into the system, providing a comprehensive suite of tools.
Elementor also offers advanced hosting solutions. Its managed hosting is optimized for speed and security, capable of handling high traffic spikes and ensuring sites remain online 24/7. This hosting solution includes enterprise-grade security features monitored by cyber experts to protect sites from potential threats.
Key features
100+ WordPress widgets
Advanced WordPress website design functionalities, including motion effects, CSS, interactions, and more
Dynamic tags and elements for content editing
Built-in marketing tools, including forms, popups, and landing pages
An AI Assistant for design suggestions and content creation
Native integrations with ecommerce platforms, including WooCommerce, Stripe, and PayPal
Scalable web hosting capabilities
Pros
The plugin provides powerful styling options for unlimited design possibilities
Provides integrated marketing and ecommerce tools that can enhance website functionality
24/7 customer support is available on all plans
Cons
Some users report performance issues with complex websites
WP Inventory Manager is a flexible plugin designed to help you organize, display, and manage your store’s inventory directly from the WordPress dashboard. It’s ideal for businesses with physical goods, collectibles, or multi-location stock.
The plugin supports unlimited items and categories, customizable fields, and multiple display formats including spreadsheet-style tables or grid layouts. With its shortcode system, you can easily embed inventory listings anywhere on your site.
For more advanced needs, WP Inventory offers a suite of add-ons for importing/exporting data, managing stock across locations, and enabling reservations or ecommerce functionality.
While the free version covers the basics, upgrading unlocks powerful tools for scaling your inventory operations.
Key features
Unlimited inventory items and categories
Customizable fields and display formats
Shortcode-based embedding for flexible placement
A drag-and-drop interface for easy setup
Add-ons for advanced features like bulk editing, reservations, and multi-location management
Developer-friendly capabilities with hooks and filters
Pros
It’s highly customizable to fit various inventory needs
This plugin scales with optional add-ons for extended functionality
Cons
Advanced features require purchasing add-ons
Initial setup may be complex for beginners
Pricing
Free: The basic plugin is free
Pro License: $49.99/year (includes support and updates)
All Access Pass: $149/year (includes all add-ons and unlimited site usage)
Product Bundles is an inventory and order management plugin that enables you to create bundled packages for customers, including discount packages.
Use it to present your customers with related products that complement each other, and even offer them a discount to make it more appealing. You can also offer bulk quantity discounts with dynamic pricing rules, encouraging larger purchases.
Aside from offering related products, this plugin allows you to offer personalized pick-and-mix boxes. Here, the customers get to pick the items they want to bundle, and you get to control the quantity they’re allowed to add.
Product Bundles include comprehensive inventory management features, including the ability to identify bundles with insufficient stock and restock their contents. It also sends notifications when bundles run low in stock, so you never miss out on potential sales due to stockouts.
You have control over the presentation of your products as you can tweak their appearance. This flexibility extends to pricing and shipping setups, as you can tailor these aspects to suit your specific needs.
Other functions include recommending frequently bought together items and other engaging upsells.
Key features
Product assembling, including physical, virtual, and downloadable product bundles
Dynamic bulk discount rules to incentivize larger purchases
Multi-product grouping and item recommendations
In-depth revenue analytics for purchased bundles
API documentation for specific filters and action hooks
Pricing and shipping setup customization for product bundles
Stock notification and management
Pros
It supports physical and virtual products
Allows users to customize the pricing and shipping setup to fit their business needs
Integrates well with other WooCommerce features
Cons
Some essential features may present a steep learning curve
The API lacks certain customization functionalities
ATUM Inventory Management offers a comprehensive solution that gives shop owners a quick overview and basic control over their inventory.
The heart of ATUM, Stock Central, provides a centralized hub where you can oversee all aspects of your WooCommerce inventory. This includes editing stock-keeping units (SKUs), locations, weights, prices, and supplier information.
ATUM’s dashboard provides access to business statistics, support, and documentation through a personalized widget section. The plugin also provides inventory statistics, including periodical sales, inventory levels, lost sales, and promotional sales.
It allows for one-page updating, quick price changes, and stock level indicators, making inventory management easy. ATUM’s purchase order system allows users to create and manage purchase orders, with options for PDF export and direct editing from the inbound stock page.
To add to that, ATUM supports various product types, including WooCommerce subscriptions and variable products. It offers bulk actions for managing stock, and a sophisticated search function with auto-fill capabilities.
Key features
Inventory statistics, including sales, levels, lost sales, and promotions
A stock control system with product thumbnails, SKUs, and purchase prices
Real-time inventory updates are reflected on your website
WPML compatibility for multilingual stores
Bulk actions and advanced search feature for product and inventory searches, and control
Inventory logs for WooCommerce stock adjustments and tracking
Stock Central with a customizable dashboard for centralized control of all inventory data
Pros
This plugin serves as a good stock control system and is free to use
You can manage large inventories
It includes multilingual support
Cons
Some functionality requires paid add-ons
It’s not suitable for extensive reporting needs
Pricing
Free plan: Available with essential features
Premium add-ons: Pricing varies depending on the specific add-on required
As an all-in-one tool, Booster minimizes the WooCommerce plugins needed to optimize your store design and functionality.
This plugin includes over 100 features and add-ons in a single package, including payment gateways, cart and checkout, product add-ons, emails, and reporting.
It’s a free tool that doesn’t require any technical knowledge to use. It comes with many modules, including custom product input fields, advanced pricing options, and robust cart and checkout customization.
Booster also simplifies administrative tasks with tools for generating PDF invoices and packing slips, customizing email notifications, and creating detailed reports. This plugin supports international sales with automatic currency conversion and global discount options, making it possible to cater to a diverse customer base.
The plugin’s modular architecture ensures your website remains optimized and fast. Activate only the features you use to avoid unnecessary bloat and keep your site’s performance at its best.
Key features
Professional ecommerce PDF invoices and packing slips
Additional custom input fields to allow customers to add more information for personalized product displays
Multiple currencies for international customers with automatic exchange rates
Customizable cart and checkout pages with the ability to add extra fees and coupons
Customizable buttons and price labels
Custom WooCommerce payment gateways based on currency, location, and shipping model
It’s an all-in-one tool, so you don’t need multiple plugins
The plugin doesn’t require coding knowledge to use
Booster is highly customizable for a unique store experience
Cons
There’s the potential for performance issues if too many features are activated
It may require additional configuration for optimal use
Pricing
Free plan: Available with limited features
Personal: $12.99/month billed annually
Freelance: $17.99/month billed annually
Agency: $39.99/month billed annually
Best WooCommerce shipping plugins (checkout, payment & delivery)
In this section, let’s explore essential WooCommerce plugins that streamline checkout processes, expand payment options, and optimize shipping operations. These top WooCommerce plugins are designed to enhance the customer experience, boost conversion rates, and simplify order fulfillment:
Conditional Shipping and Payments lets you control which shipping methods and payment gateways appear at checkout based on specific conditions.
This tool provides the flexibility to customize the checkout experience, whether you’re managing international shipping restrictions or customizing payment options for different customer roles.
With over ten integrations, including Subscriptions, Memberships, and Gift Cards, you can set rules based on cart contents, user roles, shipping destinations, and more.
For example, you can restrict certain products from being shipped to specific countries or enable free shipping only for orders over a certain amount.
This plugin is particularly useful for store owners who need to comply with regional regulations or want to offer a more personalized checkout process.
Key features
The ability to restrict shipping methods by product, category, or shipping class
The ability to offer payment gateways based on location, order total, or customer role
Options to prevent shipping to specific countries or states
Integrations with popular extensions like Subscriptions and Memberships
Support for both global and product-level restrictions
Performance optimization with caching and over 2,000 automated tests
Pros
It’s highly customizable with a wide range of conditions
The plugin enhances compliance with shipping and payment regulations
Cons
It may require some time to learn complex rule setups
Premium pricing might be a consideration for small businesses
Checkout Field Editor, also known as Checkout Manager for WooCommerce, is a versatile and powerful plugin that revolutionizes the checkout process by offering unparalleled customization options.
With the ability to add up to 20 different types of checkout fields in its free version, it stands out as one of the top WooCommerce plugins for optimizing the checkout experience.
In its free version, it allows users to add up to 20 different types of checkout fields, making it one of the top WooCommerce plugins for optimizing the checkout experience.
The plugin’s flexibility extends to the layout, allowing you to reposition fields using simple drag-and-drop features. This plugin also lets you add basic fields like email and phone numbers or more specific options like date, time, and password fields.
For those seeking even greater functionality, the premium version of Checkout Field Editor supports up to 24 field types. Its advanced features include conditional field display, compatibility with third-party plugins, and developer-friendly custom hooks.
The premium version also provides options for custom validations and multi-language support.
Key features
The ability to edit, delete, enable, and disable field features
The option to reposition checkout fields with drag-and-drop functionality
The ability to display custom fields in emails and order details pages
Checkout field validation before placing an order and custom validators for specific requirements
Multi-language support for translating checkout pages to other languages
The ability to apply custom CSS classes for styling
Pros
It offers extensive field customization options, allowing for highly-tailored checkout experiences
The plugin supports hooks for developers to extend the functionality and integrate with third-party plugins
Provides a dynamic and personalized checkout experience for customers
Cons
Many advanced features, like conditional displays, are only available in the premium version
Messaging for upgrading or leaving a review can get intrusive
Direct Checkout for WooCommerce is another great choice. It’s a plugin designed to streamline the purchasing process by eliminating unnecessary steps and potential barriers to conversion.
As one of the best WooCommerce plugins for improving conversion rates, it transforms the traditional ecommerce flow by allowing customers to bypass the shopping cart page entirely.
The plugin lets you add the “Add to cart” button to every product page to redirect visitors to the checkout page instead of the cart page. This encourages customers to buy items faster.
Beyond its core functionality, Direct Checkout offers a range of customization options to further optimize the checkout experience. Store owners can selectively remove elements that slow down the purchase process, such as coupon forms, order comments, or terms and conditions displays.
This level of control allows for a customized checkout experience that suits each store’s unique needs and customer expectations. Direct Checkout for WooCommerce provides a powerful, user-friendly solution to enhance the checkout process with minimal effort.
Key features
A one-click process that simplifies checkout by skipping the shopping cart page
An AJAX add-to-cart option for adding products to the cart without reloading each time
A quick purchase button for directing users to the checkout page without having to add to cart
A customizable checkout enables the removal of unnecessary fields and elements in the checkout process
A cart form in checkout that allows users to edit cart items on the checkout page directly
Pros
It offers flexibility in customizing the checkout process to suit different business needs
The plugin speeds up the user’s purchase experience by avoiding the need to reload pages when adding to cart
It allows users to select product attributes like quantities and add them to cart
Cons
Advanced features, like the cart form in checkout and the quick purchase button, are only available in the premium version
There’s no support provided for free users
Pricing
Free: The core plugin is free
Personal (a one-site license): $49/year or $99 for a lifetime
Agency (a five-site license): $99/year or $199 for a lifetime
Developer (an unlimited-site license): $149/year or $299 for a lifetime
One of the best WooCommerce plugins for payment and checkout solutions is Stripe. Integrating Stripe is crucial in setting up your WooCommerce store. Its seamless and secure checkout process is essential for converting visitors into customers.
Stripe empowers store owners to process payments directly on their websites, eliminating the need for customers to navigate away to complete their purchases. This on-site transaction capability enhances the shopping experience and potentially boosts conversion rates.
What sets Stripe apart is its commitment to continuous innovation. The company regularly updates its services to address emerging market needs and technological advancements. This way, WooCommerce stores using Stripe stay at the cutting edge of payment processing capabilities.
Stripe’s global reach is particularly noteworthy, making it ideal for businesses with an international customer base. Its ability to handle multiple currencies and payment methods opens up new markets and opportunities for growth.
It’s also important to note that Stripe focuses on security matters and employs advanced measures to protect merchants and customers.
Key features
The ability to accept all major credit and debit cards from over 135 currencies
Stripe Elements, which helps your customers input their payment information accurately and quickly
The ability to collate authorizations and process refunds via your WooCommerce dashboard
Built-in fraud prevention with Stripe Radar, which assigns a risk score for every transaction using machine learning
Support for custom revenue models through solutions like subscriptions, one-time payments, and more
A robust set of APIs and developer tools to build custom payment solutions
Pros
It’s versatile and can handle online and in-person payments
With support for multiple currencies and international payment methods, it’s ideal for businesses looking to expand globally
Advanced security features and compliance with industry standards ensure transactions and accompanying data are well-protected
Cons
Extensive features and customization options might prove complex or overwhelming for small businesses
Pricing
Cards and wallets (U.S.): 2.9% + $0.30/transaction
Bank debits and transfers: 0.8% ACH Direct Debit (with a $5 cap)
Large payment volume/high value transactions: Custom pricing available
PayPal Payments ranks among the top WooCommerce plugins designed to help businesses accept a wide variety of digital payments.
Since PayPal is one of the most trusted and recognized payment platforms worldwide, integrating PayPal Payments into your WooCommerce store enhances your customers’ checkout experience.
This plugin simplifies the payment process so customers can complete their purchases with no issues. It accepts credit cards, debit cards, or local payment methods.
What’s more, PayPal Payments supports advanced features that can help increase conversions, like Venmo for U.S. customers and Pay Later options for flexible payment solutions.
This all-in-one payment solution enables you to cater to a global audience. Its secure and convenient options resonate with customers across different regions.
The plugin also takes the hassle out of checkout management by automatically adding PayPal buttons on product pages and at checkout.
Key features
Automatic identification of customer locations
Protection programs for both buyers and sellers
The ability to accept payments from customers worldwide
Various integration options with the best ecommerce platforms, shopping carts, website builders, etc.
An all-in-one checkout solution with PayPal, Venmo, credit and debit cards, and country-specific payment options
The ability to automatically add PayPal buttons on product pages and at checkout
Pros
It offers flexible payment methods, including Pay Later, which lets customers pay over time while businesses get paid upfront
The plugin supports country-specific payment methods, making it simpler to reach and build trust with international customers
Its brand recognition builds customer confidence and enhances trust
Cons
Compatibility issues sometimes arise, as some users report plugin updates cause their sites to break
Customer support can be slow and a little frustrating
ShipStation is a highly regarded WooCommerce shipping plugin designed to streamline your fulfillment process and eliminate common shipping challenges.
Known for its reliability and extensive capabilities, ShipStation integrates with various sales channels and operates across multiple platforms.
Its powerful features, such as automated order management and custom field mapping, enable you to efficiently handle all aspects of your shipping process, from order processing to delivery.
ShipStation stands out for its ability to support all major carriers and its mobile app, which allows users to manage your orders anytime, anywhere.
This plugin also enhances your shipping efficiency and allows you to customize every aspect of the fulfillment process.
Key features
Great rates for shipping and an endless list of carriers available
Customized notification emails, packing slips, and shipping labels
Sendcloud is a top-tier WooCommerce shipping plugin designed to simplify and optimize the shipping process for online store owners.
It stands out for its extensive range of features, offering over 50 integrations and access to over 100 carriers. Consolidating numerous shipping carriers and services into a single, user-friendly interface eliminates the need for store owners to navigate multiple platforms or juggle different shipping accounts.
With Sendcloud, you can automate various aspects of your logistics. These range from label printing to managing multi-carrier shipments.
The plugin’s API integration allows for communication between your WooCommerce store and various shipping carriers. It also enables a wide range of delivery options, including same-day and next-day delivery.
Sendcloud also provides tools for customizing emails, tracking, and return pages with consistent branding throughout the customer journey.
Key features
Shipping options like same-day, next-day, and nominated-day delivery
The Table Rate Shipping Plugin helps WooCommerce store owners who need more control over their shipping methods. It extends the default WooCommerce shipping options, allowing you to create highly customizable and complex shipping rules.
This plugin offers versatility in handling multiple product types, shipping zones, or complex pricing structures.
One of the key strengths of the Table Rate Shipping Plugin lies in its ability to optimize shipping costs for merchants and customers. Businesses ensure competitive pricing while maintaining profitability by allowing for granular control over shipping rates based on various factors.
This level of customization improves the shopping experience and serves as a strategic tool for increasing average order value and encouraging larger purchases.
The plugin’s interface makes it simple to add, duplicate, or remove rates. It also allows you to manage complex shipping data and pricing structures efficiently.
With support for wildcards to match multiple regions, managing shipping zones becomes a straightforward task. Plus, the integration with popular shipping carriers provides your customers with reliable delivery options.
Key features
The ability to define multiple shipping rates based on location, price, weight, or item count
Wildcards to match multiple regions
The ability to add, duplicate, and remove rates with an intuitive interface
Options to set up and manage complex shipping data and pricing structures
Dynamic shipping cost calculations based on the customer’s cart contents and selected shipping options
Integration with popular shipping carriers
Pros
It offers a high degree of customization to tailor shipping rates based on factors like location, weight, and price
It has a user-friendly interface that simplifies the process of managing shipping rates
The plugin is scalable and suitable for businesses of all sizes
Cons
The initial setup takes some time
It requires regular updates and adjustments to keep shipping rates accurate and competitive
WooCommerce PDF Invoices & Packing Slips Professional offers enhanced features like customizable invoice templates, automatic PDF generation, and integration with WooCommerce.
One of the plugin’s standout features is its flexibility in document customization. Store owners use it to design templates to reflect their brand identity. This level of customization extends to document titles, filenames, and even automated email notifications, allowing for a truly personalized approach to order management.
This plugin makes your invoicing process smoother and more efficient, too. It provides useful tools for managing packing slips, credit notes, receipts, and invoices. These features ensure every transaction is handled with accuracy and professionalism.
For international businesses, the plugin’s multilingual support stands out as well. It facilitates clear communication with a global customer base. This, along with the secure document backup feature that integrates with cloud storage services like Dropbox, makes it an indispensable tool for businesses looking to streamline their operations.
Key features
Email, print, or downloadable PDF credit notes, receipts, and proforma invoices, and the ability to automatically upload all documents to Dropbox or your server through FTP/SFTP
Customization of document titles and filenames, and bulk exports by customer, date range, or order status
Order notification emails (with or without PDF documents) to specified email addresses at specific order statuses
The ability to export a summary of invoices in bulk
Options to attach up to three static files, like terms and conditions, to WooCommerce emails
Separate numbering systems for credit notes, proforma invoices, and receipts
Full multilingual support for WPML and Polylang, as well as limited support in Weglot, TranslatePress, and GTranslate
Pros
It provides excellent customer service, with users receiving timely and effective support, even for complex issues
A free plugin version is available
The plugin provides a simple setup process, even for those with basic technical skills
Cons
The yearly license requirement could lock out some users
Some may get malware false positives if they don’t update plugin libraries
Pricing
Free: A free version of the plugin is available
One Site License: €69/year
Three Site License: €139/year
25 Site License: €279/year
Best WooCommerce plugins for reviews and loyalty
Genuine customer reviews form a considerable part of customers’ decision-making process. With the right WooCommerce plugins for reviews, you can generate valuable social proof for your store and increase sales.
Designed by SkyVerge, Product Reviews Pro for WooCommerce is a plugin for turning standard product feedback and reviews into powerful marketing tools.
With Product Reviews Pro for WooCommerce, your customers can submit text reviews as well as those with photos and videos, creating richer, more detailed feedback.
The plugin introduces “review qualifiers,” which are custom questions about the product that people can answer in their reviews. These qualifiers allow for more structured feedback, such as how a product fits or its comfort level.
Another handy feature is its filtering and sorting options, helping customers find the most relevant reviews for them. Plus, it incorporates structured data markup for rich snippets in search results, boosting SEO and making your review content more discoverable.
Product Reviews Pro for WooCommerce also integrates with WooCommerce Social Login, streamlining the review submission process. It also includes features for managing reviews, like setting thresholds for displaying reviews and flagging inappropriate content.
Key features
Customizable review forms with specific fields and rating criteria
Qualifiers and prompts for customers to provide specific information
Filtering and sorting options for customer reviews
Product ratings and badges to highlight feedback
The option to send automated review reminders for customers
Upvoting and downvoting of reviews
Moderation tools for flagged reviews
Pros
It accepts multiple review formats, including text, photo, and video reviews
Offers convenient review submission through integration
Ultimate Reviews works well for collecting, managing, and showcasing customer feedback for your store.
Choose from various review layouts and styles, and also customize the look and functionality of customer reviews to align with your site’s theme and branding. Customization includes options to change colors, element sizes, and text, as well as the ability to add custom CSS for more advanced tweaks.
Ultimate Reviews also provides the option to replace the default review system with its own. With this plugin, you have access to all the advanced features right on your product pages.
The plugin offers advanced management tools for administrators. You can approve or reject reviews, send notifications, and even set up review reminders. The integration of review summaries and search shortcodes provides additional flexibility in displaying review content across your website.
Key features
Customizable review layouts
Review filtering and sorting options for customers
Advanced review analytics for insights and trends
Review moderation and management capabilities
Custom CSS integration for advanced styling
The ability to search and review summary shortcodes
Admin and review reminder emails
Pros
It integrates with existing WordPress themes
Offers an excellent degree of customization for review sections
Includes features for better search engine visibility
Cons
The advanced customization options may require CSS knowledge
The higher-tier plans may be costly for small businesses
Pricing
There’s no free plan available, but you can try the product for seven days for free.
A lifetime single-site license: $47 + an optional support fee of $22/six months
A lifetime five-site license: $12 + an optional support fee of $22/six months
A lifetime ten-site license: $197 + an optional support fee of $22/six months
The Site Reviews plugin helps you gather and display customer reviews on your WooCommerce store. Designed to function similarly to platforms like Amazon and Yelp, it offers a range of features to manage and present reviews effectively.
With Site Reviews, you can pin top reviews, require approval before publishing, and even request verification for authenticity. The plugin supports integration with popular page builders like Elementor and it offers spam protection mechanisms, including CAPTCHA options and blocklists, to maintain the quality of reviews.
For store owners seeking a comprehensive review management system, Site Reviews provides flexibility and control.
Key features
The ability to pin and prioritize top reviews
Required login option for review submissions
Integration with Elementor and the block editor
Spam protection with CAPTCHA and blocklists
Customizable review forms and templates
Multilingual support with WPML and Polylang
Pros
It includes extensive customization options
Strong spam protection features come included
Cons
Advanced features require premium add-ons
Initial setup may be complex for beginners
Pricing
Free: The core plugin is free
A single site license: €89
A three-site license: €179
A six-site license: €289
Best WooCommerce plugins for hosting and security
Hosting and security keep WooCommerce stores up and running. Ensuring your site runs smoothly and keeps customer data safe is the primary concern of any entrepreneur.
To that end, let’s now discuss the best WooCommerce plugins for optimizing your site’s performance and safeguarding your data.
Though not technically a plugin, Hostinger’s WooCommerce Hosting is a powerful and efficient ecommerce solution designed specifically for WordPress stores.
With fast loading speeds, reliable security measures, and competitive pricing, this hosting service ensures a smooth and secure online shopping experience.
The all-in-one website solution offers a comprehensive package that lets you manage up to 100 websites. You can register a domain name for free, set up a professional business email address, and streamline your workflow with managed WordPress hosting. Plus, you can launch websites quickly using its intuitive website builder.
This host offers advanced security features, including unlimited SSL security certificates to encrypt your website’s traffic.
It also protects against DDoS attacks with Cloudflare-protected nameservers and secures your files with automatic backups. Finally, a 99.9% uptime guarantee ensures your website stays up and running.
Key features
Quick one-click installation with hosting for up to 100 sites on every plan
AI capabilities, including for product descriptions, website building, SEO, and copywriting
Fast performance with object cache and global CDN, plus top-notch security with malware scanning, firewall, and DDoS protection
A free domain and website migration
Pros
It includes 24/7 customer support
Secure data centers keep your customers’ information safe
Cloud hosting plans offer server locations in the USA, United Kingdom, France, India, Singapore, Indonesia, Brazil, Lithuania, and the Netherlands
Cons
Customers report occasionally slow support response times
Inconsistent website speed could impact high-traffic sites
A lack of phone support is an inconvenience
Pricing
There is no free plan, just a 30-day money-back guarantee. The pricing plans are:
SiteGround offers another top-tier WooCommerce hosting option that prioritizes speed and reliability. It provides an optimized and secure hosting environment specifically designed to support WooCommerce stores.
This specialized hosting environment can accelerate your online business by delivering faster websites, resulting in improved SEO rankings, increased traffic, and better conversions.
With Google Cloud’s infrastructure, your websites can expect high availability. The built-in caching feature also ensures that your sites are lightning-fast right from the start. SiteGround offers a free one-click CDN for instant loading from any location and custom MySQL for extra speed when needed.
This web host offers strong security. For example, with 24/7 monitoring and server checks every 0.5 seconds, your site is always under watch. Plus, its AI-driven protection blocks millions of brute-force attempts, while the built-in spam protection keeps your inbox clutter-free.
Geo-distributed daily backups also add a layer of security, keeping your data safe and recoverable.
Key features
A user-friendly interface and intuitive control panel
An instant AI assistant for quick assistance
Integration with Cloudflare CDN, smart caching, and various other speed-boosting features
Daily site backups with 30-day storage
24/7 customer support
Pros
Great interface and dashboard
Timely and helpful customer support helps you quickly overcome any issue
Includes performance and security plugins that are very effective
DreamHost is another hosting service provider that excels at providing fast and reliable service to WooCommerce stores. This hosting platform ensures your online store remains accessible and avoids any potential sales disruptions. It also guarantees 100% uptime by implementing redundancies.
DreamHost provides a solid user experience and features a custom control panel for web hosting management.
Beyond basic hosting, it offers a full suite of features to support your success. Plus, you’ll have access to 24/7 expert support from award-winning US based professionals ready to assist you anytime, day or night.
The host’s advanced security features, including multi-factor authentication, auto-enabled SFTP, and free secure hosting with Let’s Encrypt, keep your site well-protected.
Key features
Server-level caching to minimize loading times and quickly accommodate sales
A guaranteed 100% uptime to ensure maximum accessibility
Robust redundancies and measures to prevent downtime and sales disruptions
A user-friendly control panel
A secure hosting environment with built-in security features
24/7 customer support for assistance and troubleshooting
Pros
It provides excellent technical support and customer service
DreamHost serves businesses of all sizes
Includes free WHOIS Privacy protection
Cons
It offers a slower average response time than competitors
There’s no money-back guarantee for virtual private servers (VPS) and dedicated plans
Jetpack is an all-around tool to boost the performance, security, and growth of your WordPress site. The Jetpack Security plan, however, stands out as a leading attack prevention and disaster recovery tool.
It blends the best of several individually available plugins for a comprehensive approach. It scans sites in real time for any sign of malware or vulnerability and backs up every event (page edit, new comment, new order, etc.) as it happens.
It also comes with a web application firewall, best-in-class spam protection, and two-factor authentication integration.
If an attack does make it through, you can access real-time off-site backups from anywhere with an internet connection and restore your site in just a few clicks — even if it’s totally offline. It also has a detailed activity log for troubleshooting and automated one-click fixes for a wide range of common issues.
Key features
Real-time malware scans with one-click fixes for the majority of issues
Anti-spam capabilities to keep unwanted content out of comment and form submissions
Real-time backups that run every time a change occurs on your website
An activity log to track everything that happens on your site
Brute force attack protection
A website firewall to keep out malicious IP addresses
Pros
It includes a variety of security features in one plan
It’s easy to use and you can enable features with a simple toggle
Real-time backups mean that stores will never lose valuable customer or order data
The Jetpack app allows merchants to manage security settings, review alerts, and even restore backups on the go
Cons
Jetpack Security has a wide range of tools, so it may be redundant with other solutions you already have in place
Jetpack doesn’t integrate perfectly with every plugin and theme
Pricing
Jetpack offers security features in addition to a suite of other tools for growth and performance. Here, we’ll focus on plans that include security tools.
Security: $19.95/month
Complete: $49.95/month (Also includes all performance and growth tools available from Jetpack)
Wrapping up our list of the best WooCommerce plugins is MalCare Security. This tool is all about preventing and recovering from issues related to malware.
MalCare offers seven layers of protection that include an integrated firewall, automatic malware scanner, and instant malware cleaner. It also has an advanced bot protection feature to block harmful bots that can slow down your site and negatively impact SEO.
Another core feature is its real-time web application firewall (WAF) that defends against sophisticated hackers. Finally, Malcare uses intelligent algorithms to safeguard your site from brute force attacks aimed at compromising your admin credentials.
Key features
Deep scans of your website files and database to detect and remove malware
Recommendations and tools to strengthen your store’s security
Functions that run in the background without slowing down your site
Detailed reports and analytics on the security status of your website
Pros
MalCare works in real time, so you can rest easy knowing that your site is always protected
It’s very beginner-friendly, and you can set it up in minutes
MalCare guarantees malware removal within five minutes if your site is hacked
Cons
The free plan includes very limited features
Pricing
Free: There is a free plan available with limited features
Plus: $149/year
Prime: $199/year
Pro: $299/year
Max: $499/year
How we test WooCommerce plugins
To ensure we recommend only the best WooCommerce plugins for hosting, security, and more, we’ve gone beyond the typical review process. We meticulously tested and evaluated each plugin by analyzing key factors like performance and reliability. Here’s how we did it:
Comprehensive testing: We conducted hands-on testing to evaluate how each plugin compared when it comes to performance, features, and skill required
User feedback analysis: Beyond star ratings, we considered user reviews to gauge long-term satisfaction, support quality, and reliability
Industry best practices: We cross-referenced our findings with industry standards to ensure they followed the latest trends and requirements
Value for money: We also assessed each plugin on pricing and affordability to see if its features and capabilities are worth the money
If you’re looking for powerful plugins with multiple functionalities to start and grow your ecommerce store, the following video highlights five of the best overall WooCommerce plugins worth considering:
How to choose the best WooCommerce plugins
Here’s what to look for in a quality WooCommerce plugin:
Functionality: Make a list of the specific functionality that you need from a tool, and make sure that the plugin provides it
Compatibility: Ensure that the plugin you select is compatible with your current WooCommerce version and other installed tools
Ease of use: Look for plugins with a user-friendly interface so managing and configuring them doesn’t require extensive technical knowledge
Support and updates: Choose plugins that offer reliable customer support and regular updates so your store remains secure and functional over time
Performance impact: Some plugins slow down your website, so opt for speed-optimized tools that won’t hinder performance
Reviews and ratings: Consider user reviews and ratings to gauge the plugin’s reliability and effectiveness based on real-world experiences
Choosing the right WooCommerce plugins for specific business needs enhances your store’s functionality and security, so it’s well worth the effort.
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The best plugin for WooCommerce depends on your goals, but top picks include Omnisend for marketing, Elementor for design, and Jetpack for security.
Are WooCommerce plugins free?
Many WooCommerce plugins are free, but premium versions with advanced features are also widely available.
What is the WooCommerce plugin?
WooCommerce is a free WordPress plugin that turns your site into a customizable online store.
How do I add plugins to WooCommerce?
To add plugins, or extensions, to WooCommerce, go to your WordPress dashboard then select Plugins > Add New Plugin. Next, search for the plugin you’d like to install and click Install Now. Once this process completes, click Activate. Each individual tool will have a setup wizard or settings panel where you can configure it to fit your needs.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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