Building an ecommerce site may seem like a huge task, given the number of moving parts.
But guess what?
It doesn’t have to be difficult.
Not with WooCommerce, at least.
According to BuiltWith, 23% of websites trust their businesses with this solution.
And it makes sense why.
Not only is it free to use, but it can provide your site with flexibility that allows you to build your store as simply or as complex as you’d like.
However, choosing the best WooCommerce plugins from that endless list might be challenging. After all, not all plugins are equally developed in terms of functionality or customer support.
To help you select the best WooCommerce plugins for your store, here’s a list of the top-rated tools that will enable you to create an excellent experience for your shoppers, maximize your sales potential, and minimize security threats.
Boost your WooCommerce store’s revenue by up to 85% using our email marketing plugin
As per recent research by eMarketer, ecommerce sales are predicted to hit $6 trillion in 2023. Here are the best marketing WooCommerce plugins you can use for boosting your online sales.
Omnisend is a comprehensive marketing tool for ecommerce businesses. This platform covers your customer messaging needs, starting from collecting customer contact information to advanced segmentation and marketing automation.
Using this platform, you can expand your communication to include international SMS and push notifications. It’s a great plugin if you want to implement a WooCommerce omnichannel marketing strategy. With email, push notifications, and even free text messages, Omnisend covers your most essential channels.
Omnisend is widely touted for its ease of use, as well as advanced features. Take a look at how our customers rate us:
Paid version: Starts at $59 per month + commission
ReferralCandy is a powerful WooCommerce plugin that enables you to establish compelling referral programs on your website. These prove beneficial in retaining current customers and attracting new ones, making it a strong contender among the leading WooCommerce plugins.
Free trial: Free plan available only through the TrustPulse WordPress plugin
Paid version: Starts at $9 per month. Current discounted plans start at $5 per month (as of 1 June, 2023)
TrustPulse, one of the best WooCommerce plugins, is used to display social proof notifications that help customers make their decision to buy. By displaying real-time customer activity such as recent purchases and signups, TrustPulse creates a sense of urgency and trust.
Key features:
Highlight recent activities of other customers to generate social proof
Effectively target specific pages or products where you want to run a campaign
Different design and color options, so your notifications are in line with your overall website design
Detailed analytics to gain insights into the effectiveness of your social proof campaigns
Best used for:
Displaying real-time social proof to boost credibility and drive conversions
Increasing conversion rates on the store website
Pricing:
There are four paid plans — Basic, Plus, Pro, and Growth, costing $9/mo, $17/mo, $34/mo, and $50/mo, respectively. But discounts mean that these same plans cost $5/mo, $10/mo, $19/mo, and $39/mo respectively (as of 1 June, 2023).
Kissmetrics is an analytics tool that provides actionable metrics to keep a careful eye on every aspect of your store’s performance. The extension seamlessly integrates with your WooCommerce store and works well with other WooCommerce extensions.
Paid version: Starts at $79 per year. Current discounted plans start at $39.50 per year (as of 1 June, 2023)
Used by over 1,000,000+ professionals, SeedProd is one of the best WooCommerce plugins for site-building. It lets you easily create WooCommerce product pages, checkout pages, sales funnels, landing pages, and even custom WooCommerce themes, without having to edit any code.
Hundreds of professionally-designed and customizable templates
Ready-made WordPress blocks like countdown timers, Google and Yelp reviews, and more
Create attractive and customizable coming-soon pages
Connect popular email marketing services to collect leads directly from your coming soon or maintenance pages
Best used for:
New as well as established WooCommerce store owners
When your website must be temporarily available
Pricing:
SeedProd offers four pricing plans — Basic at $79 per year, Plus at $199 per year, Pro at $399 per year, and Elite at $599 per year. However, the platform is currently running discounts, and these prices come down to $39.50, $99.50, $199.50, and $239.60 per year, respectively.
Elementor is a website builder that enables you to create WordPress websites without writing code. It also happens to be one of the leading WooCommerce plugins.
Boasting a powerful WooCommerce website builder feature, Elementor can be leveraged for creating WordPress-based online stores, as well.
More than 100 ecommerce kits and templates, enabling you to go live with a converting online store in a matter of minutes
Drag and drop hundreds of widgets without having to touch CSS
Responsive design capabilities to ensure websites look great on all devices
SEO optimization features to improve search engine visibility
Best used for:
Building appealing websites quickly and without coding
Delivering quality browsing experiences
Pricing:
Elementor offers four paid plans: Essential ($59 per year, for one website), Advanced ($99 per year, for three websites), Expert ($199 per year, for 25 websites), and Agency ($399 per year for 1000 websites).
Take advantage of its current birthday sale, and enjoy discounted prices on all plans except Essential.
The YITH Essential Kit comes with lots of products, and it can significantly expand your site’s functionality and save you tons of time searching for alternative solutions. Plus, all the products offered by YITH are compatible with each other, so everything will work smoothly.
Key features:
Enhances the product filtering experience by enabling customers to filter products without page reloads
Allows store owners to create dynamic pricing rules
Helps customers compare multiple products side by side
Lets users search products in real time
Ability to add a zoom effect to WooCommerce product images
Best used for:
Enhancing the online shopping experience
Providing additional functionality and convenience to customers
Pricing:
Most products in the YITH Essential Kit come with a free version. Each plugin is priced differently, generally hovering between $40 and $100 per year.
One of Elegant Themes’ flagship products, Divi is commonly called a WordPress theme. But it’s so packed with features that it is essentially a complete website-building tool and one of the best WooCommerce plugins out there.
Powerful visual builder and WooCommerce themes to develop professional-looking ecommerce websites
A wide range of templates for product pages, shop layouts, and other ecommerce elements
The option to custom code
Responsive design that adapts to different screen sizes
Advanced product filters to allow customers to refine their search
Best used for:
Building a stylish as well as functional ecommerce store
Non-technical users
Pricing:
Divi comes with two straightforward plans — one with yearly access and another with lifetime access, priced at $89 and $249 respectively. At this price, you also get access to some other products by Elegant Themes.
Next on our list of WooCommerce plugins is Beaver Builder. This powerful web page builder offers a collection of pre-designed elements and templates, allowing you to effortlessly create impactful landing pages and personalized content pages for your ecommerce store.
Paid version: Lifetime unlimited access starts at a $129 one-time fee
Oxygen is yet another visual website creation WooCommerce extension with a powerful drag-and-drop interface. With its flexibility and advanced features, Oxygen Builder enables you to create unique and visually stunning online stores tailored to your needs.
Oxygen Builder has a one-time payment pricing model. The Basic Oxygen Builder license is priced at $129, the WooCo package costs $149, and the Ultimate package comes with all of Oxygen’s features, costing $179.
SEO WooCommerce plugins
An SEO WooCommerce plugin will help you optimize your site and improve search engine visibility. In this section, we’ve hand-picked some of the best ones.
This WooCommerce plugin is a well-built tool to optimize your site for search engines and improve your site’s readability for your customers — and it’s extremely popular with WordPress. Yoast SEO is a great tool if you want improved search rankings, organic traffic, and visibility for your products.
One of the most comprehensive WooCommerce plugins, Semrush provides a wide range of SEO features, including website auditing, backlink analysis, position tracking, and advanced website analytics. It’s a powerful solution to optimize your WooCommerce store effectively.
Lists the best organic keywords and websites to get backlinks
Site auditing to identify technical SEO issues on your website
Plan, create, and optimize content catered to your target audience
Analyze competitors’ digital marketing strategies and their backlink profile
Best used for:
A centralized marketing strategy
Staying ahead of competitors
Pricing:
Semrush offers three main pricing plans: Pro, Guru, and Business at $119.95, $229.95, and $449.95 per month respectively. The first two plans come with a 7-day free trial.
Paid version: Starts at $124 per year. Current discounted plans start at $49.60 per year
All in One SEO Pack is a well-known and longstanding plugin for optimizing your WooCommerce store for SEO. It’s easy and works out of the box for beginners, and has advanced features and an API for developers.
Customize and optimize meta titles, descriptions, and keywords
Add schema markup to enhance chances of ranking for rich results
Built-in SEO analytics and reporting
Google Analytics integration and advanced SEO options
Best used for:
Improving website search rankings
Pricing:
You can pick from four paid plans — Basic at $124/year, Plus at $249/year, Pro at $499/year, and Elite at $749/year. Current discounts bring these prices down to $49.60, $99.60, $199.60, and $299.60 per year. (As of 1 June, 2023.)
Inventory and order management WooCommerce plugins
Let’s take a look at the top WooCommerce plugins for inventory and order management.
Veeqo can help you if you sell on multiple channels. This WooCommerce plugin mainly facilitates centralized management of your inventory, orders, and shipping across channels.
Paid version: No paid plans but premium add-ons available from $10 per quarter
ATUM Inventory Management offers complete control over your ready-to-sell inventory in one beautifully designed stock management package. This is one of the best WooCommerce plugins when it comes to ease of use.
Key features:
Track and manage inventory levels in real-time
Easily process and fulfill sales orders
Manage inventory across multiple warehouses with ease
Barcode scanning technology to expedite stock management and order processing
Best used for:
Businesses that need centralized control over their inventory
Automating inventory management and order fulfillment
Pricing:
The best part about ATUM is that it’s completely free to use. Additional features can be included through premium add-ons that cost between $10 and $40 per quarter.
Shipping WooCommerce plugins
For seamless order fulfillment, check out the following WooCommerce plugins.
ShipStation has a solid reputation and is a comprehensive tool that will heal your fulfillment pain points. This WooCommerce plugin seamlessly integrates with various sales channels, ensuring compatibility regardless of the platform you use.
Gain insights into shipping costs, delivery performance, and other key metrics
Best used for:
Automating shipping tasks
Wide channel integration
Pricing:
Users can pick from six different plans — Starter at $9.99/mo, Bronze at $29.99/mo, Silver at $59.99/mo, Gold at $99.99/mo, Platinum at $149.99/mo, Enterprise at $229.99/mo. There’s also a custom plan for larger businesses.
Paid version: Starts at approximately €10 per month (+ €0.15 per shipment)
One of the best WooCommerce plugins for optimizing shipping processes is MultiParcels. This plugin acts as your all-in-one solution for optimizing logistics processes and shipping label printing, making shipping a breeze for you.
Key features:
Create between 10 to 100 shipping labels with a simple click
Track all carrier shipments
Choose from an array of freight carriers
Connect various online stores such as OpenCart, Etsy, Odoo, WooCommerce
Calculate shipping costs for each parcel separately,
Best used for:
Shipping orders that require separate handling
Streamlining shipping processes
Pricing:
The free plan offers an incredible list of features; however, you get only 30 shipments per month. On the flip side, the paid version costs €10, and provides unlimited shipments with a fee costing about €0.15 + shipping.
Free trial: One free plan, and 14-day free trial on paid plans
Paid version: Starts at approximately €23 per month (+ about €0.09 per label)
Sendcloud provides WooCommerce store owners with an extensive selection of functionalities through more than 50 integrations and 80 diverse carriers. It caters to the needs of businesses seeking a convenient all-in-one platform.
Compare shipping rates and services from multiple carriers
Simplify international shipping with customs forms and shipping label generation
Best used for:
Shipping orders faster and smarter
Keeping customers satisfied at every step of the journey
Pricing:
Sendcloud offers pricing plans based on the number of shipments processed per month. Paid plans start at approximately €23 per month + shipment fee. It offers email and live chat support for free as well as paid plan users.
This plugin extends WooCommerce’s default shipping options to give you highly customizable shipping methods. With this plugin, businesses can set up complex shipping rules and calculate accurate shipping rates for their products without any hassle.
Key features:
Multiple shipping rates based on location, price, weight, or item count — reducing shipping costs for both you and your customers
Easily add, duplicate, and remove rates with an intuitive interface
Set up complex pricing structures
Calculate shipping costs dynamically based on the customer’s cart contents and selected shipping options
Integrations with popular shipping carriers
Best used for:
Customizing shipping options
Getting more sales without using complicated tools
Pricing:
This extension has just one pricing plan. With $119 a year, you get access to all its features, customer support, and a generous 30-day money-back guarantee.
Payment WooCommerce plugins
Payment plugins are essential for ecommerce websites as they ensure secure payment processing. But which one should you pick?
Paid version: 2.7% plus 5 cents per transaction to accept card payments online
Right at the top of WooCommerce plugins for payment and checkout solutions is Stripe. Building a solid payments page is a crucial part of setting up your WooCommerce store
Stripe allows you to accept payments directly through your web and mobile store. With it, your customers will remain on your website while checking out instead of reaching an externally hosted page. Such retention can play a crucial role in upselling and cross-selling.
Accepts all major credit and debit cards from 135+ currencies
Stripe Elements helps your customers input their payment information accurately and quickly
Collate authorizations and process refunds via your WooCommerce dashboard
Built-in fraud prevention tools
A robust set of APIs and developer tools to build custom payment solutions
Best used for:
Boosting conversion rates and growing your business
Securely processing online payments
Businesses looking to enhance the customer checkout experience
Pricing:
Stripe’s pricing structure varies depending on the country and services being used. In the United States, for instance, it charges 2.7% plus 5 cents per transaction. For large transaction volumes, you can request a custom quote.
Paid version: 2.9% + 30 cents per successful transaction
Grow your business with the help of PayPal’s innovative checkout solutions. With one of the most incredible WooCommerce plugins, business owners can accept PayPal digital payments via credit cards and local payment methods.
Free trial: No. 30-day money-back guarantee is offered
Paid version: Starts at $14.99 per month. Current discounted plans start at $3.99 per month (as of 1 June, 2023)
Siteground is one of the best WooCommerce plugins focused on website hosting owing to its reputation for speed and reliability. It provides an optimized and secure hosting environment specifically designed to support WooCommerce stores.
User-friendly interface and intuitive control panel
Free SSL and an AI-trained anti-bot system to block threats and keep your customers’ data secure
Integration with Cloudflare CDN, smart caching, and various other speed-boosting features
Backs up your site on a daily basis and stores 30 days’ worth of backups
24/7 customer support
Best used for:
Reliable and high-performance web hosting
Cloud hosting for growing ecommerce sites
Pricing:
Siteground offers three paid plans, each costing $14.99/mo, $24.99/mo, and $39.99/mo respectively. At the moment, you can claim discounts and get the same plans for $3.99/mo, $6.69/mo, and $10.69 per month respectively (as of 1 June, 2023).
Paid version: Starts at $19.95 per month (regular price). Current discounted plans start at $4.95 per month (as of 1 June, 2023)
Dreamhost is another hosting service provider that excels in providing fast and reliable service to WooCommerce stores. This hosting platform ensures that your online store remains accessible and avoids any potential sales disruptions. It also guarantees 100% uptime by implementing redundancies and smart measures.
Server-level caching to minimize loading times and accommodate sales much more quickly
Fast and reliable hosting service for WooCommerce stores
Guaranteed 100% uptime to ensure maximum accessibility
Robust redundancies and measures to prevent downtime and sales disruptions
User-friendly control panel for easy hosting management
Secure hosting environment with built-in security features
24/7 customer support for assistance and troubleshooting
Best used for:
Seamless web hosting with great loading speeds
Ensuring a smooth online shopping experience for customers
Pricing:
Now’s a great time to invest in Dreamhost because there’s an ongoing flash sale. There are three paid plans — DreamPress at $19.95/mo, DreamPress Plus at $29.95/mo, and DreamPress Pro at $79.95/mo.
Discounted prices are $4.95/mo, $8.95/mo, and $19.95/mo respectively (as of 1 June, 2023).
WooCommerce checkout plugins
Simplify the checkout process for your customers and boost online sales using one of the following WooCommerce plugins.
The WooCommerce One Page Checkout is a plugin that simplifies the checkout process for WooCommerce stores by condensing multiple checkout steps into a single page. This streamlined checkout experience can help reduce cart abandonment and improve conversion rates.
Key features:
Easily curate products to show your entire catalog, selected items, or a single product
Condenses the entire WooCommerce checkout process into a single page
Shoppers can select products, enter their details, and pay for them — all on one page
Enables users to add checkout functionalities to any page
Best used for:
Improving conversion rates through a seamless and efficient checkout experience
Looking for WooCommerce plugins to tailor and control your checkout fields? With the WooCommerce Flexible Checkout Fields plugin, you can easily customize and manage the fields to meet your unique needs.
Gain the flexibility to add, modify, or remove checkout fields as per your requirements with ease.
Key features:
Supports various field types and conditional logic
Field validation and positioning options
A number of display options to choose from
Seamless compatibility with other WooCommerce plugins
Localization support for multilingual websites
Developer-friendly with hooks and filters for customization
Best used for:
Gaining full control over the checkout process
Gathering specific information from customers
Pricing:
There are three paid plans to choose from — Professional at $49 per year, All Plugins Bundle (1 site) at $99 per year, and All Plugins Bundle (25 sites) at $199 per year.
WooCommerce affiliate plugins
Affiliate marketing can be a mutually beneficial strategy for both businesses and affiliate partners. These WooCommerce plugins can help you do it right.
Tapfiliate makes it easy for you to launch and manage an affiliate marketing program for your business. By using this tool, you can build a commission-based sales team that generates revenue practically on autopilot.
Paid version: Starts at $299 per year (regular price). Current discounted plans start at $149.50 per year (as of 1 June, 2023).
Like other WooCommerce plugins for affiliate marketing, AffiliateWP gives you all the features you need to maintain and grow an affiliate network. Through this tool, you can onboard and maintain relationships with an unlimited number of affiliates to generate sales for your business.
A built-in payouts service so you can track every affiliate’s commission and send their earnings directly to their bank accounts
Useful dashboards to track top-performing assets and reward them
Set commission rates, tiers, and rules based on your business requirements
Provide affiliates with a dedicated dashboard to monitor their performance, access referral links, and view earnings
Generate detailed reports on affiliate performance
Best used for:
Leveraging the power of affiliate marketing to increase sales
Expanding your customer base
Pricing:
AffiliateWP offers three paid plans — Personal, Plus, and Professional priced at $299, $399, and $599 per year respectively. But AffiliateWP is currently offering all its plans at half the price (as of 1 June, 2023).
WooCommerce review plugins
With the right review plugins, you can generate valuable social proof for your product and boost consumer trust. Here are some of our favorite ones.
Genuine customer reviews are now essential to driving sales. They form a considerable part of shoppers’ decision-making process.
With WooCommerce Product Reviews Pro, you can encourage your customers to provide useful reviews for your products and automatically display them on your ecommerce store.
Key features:
Customizable review forms with specific fields and rating criteria
Enable qualifiers and prompt customers to provide specific information such as quality, fit, value for money, etc.
Filtering and sorting options for customer reviews
Product ratings and badges to highlight feedback
The option to send automated review reminders for customers
Best used for:
Getting social proof and real word-of-mouth reviews
Gathering, managing, and displaying product reviews in an engaging way
Paid version: Starts at $47 for lifetime subscription
Ultimate Reviews for WooCommerce is a plugin that enhances the review and rating system in WooCommerce.
It enables businesses to gather valuable insights, showcase positive reviews, and boost credibility.
Key features:
Many design options to match the look and feel of your own brand
Customize how much and what kind of information you ask from your customers
Review filtering and sorting options for customers
Advanced review analytics for insights and trends
Review moderation and management capabilities
Best used for:
Enhancing the review and rating system in WooCommerce stores
Creating a trustworthy reputation through positive customer feedback
Pricing:
For a single site license, you’d be shelling out $47. The 5 site license costs $127, and the 10 site license costs $197.
WooCommerce security plugins
By utilizing security plugins, you can effectively minimize the likelihood of security breaches and ensure a secure browsing experience for your website users.
Paid version: Starts at approximately $3.95 per month for the first year
Jetpack offers a suite of tools that help you ensure the security of your website. When you deploy this plugin on your WooCommerce store, you won’t need to worry about threats causing downtimes and data breaches that could significantly affect revenue and cause loss of trust from your shoppers.
Makes it easy to get rid of detected security threats
Anti-spam capabilities to keep unwanted content away from your comments and forms
Real-time backups every time a change is made on your website
Secure authentication methods to ensure only authorized users can access your site
Best used for:
Protecting your site from threats
Ensuring your website is always up and running
Pricing:
Jetpack has three paid plans — Starter at $3.95/mo, Security at $9.95/mo, and Complete at $24.95/mo. Note that prices rise a bit after the first year of use.
Last on our list of WooCommerce plugins is the MalCare Security Plugin. This tool eliminates the risk of security breaches through malware.
Not only does it provide a firewall but also periodically scans your website for malware. If it detects any, the tool also enables you to eliminate them through a single click.
Performs deep scans of your website’s files and database to detect and remove malware
Offers recommendations and tools to strengthen your ecommerce website’s security
Conducts all its functions in the background without you or your shoppers ever noticing
Detailed reports and analytics on the security status of your website
Best used for:
Securing and maintaining WooCommerce websites from malware
Pricing:
There are three paid plans — Basic at $99 per year, Plus at $149 per year, and Pro at $299 per year.
Wrap up
These WooCommerce plugins should help you get started building your ecommerce empire! Hopefully, you’ve discovered new tools that can help you strengthen your ecommerce site’s current arsenal.
Are there any powerful WooCommerce extensions we’ve missed? Feel free to let us know.
Generate up to $6.30 per email with Omnisend’s WooCommerce email marketing plugin
Bernard is the Director of Content at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
quick links
related features
These are the Omnisend features that can help you get the results mentioned in the article.
