10 best tips for your WooCommerce store growth

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While setting up a WooCommerce store may be simple, some believe that growing it is just as easy too. However, the reality is that it takes careful planning and execution of various strategies to truly drive growth and boost sales.

According to a 2023 report from Intelligence Insider, the global ecommerce market size is expected to reach $6.3 trillion in 2024. To get a piece of this massive market, WooCommerce store owners need to focus on tactics like optimizing product images, improving customer relationships, implementing email and SMS marketing, providing a smooth checkout process, and leveraging data analytics.

In this article, we’ll provide 10 actionable tips to help you scale your online store and increase revenues in today’s competitive landscape.

10 tips to grow your WooCommerce store

Growing your WooCommerce store requires a multifaceted approach that addresses various aspects of your online business. By implementing these 10 tips, you can optimize your store’s performance, improve customer experience, and ultimately drive more sales and revenue.

1. Optimize product images

Optimizing product images is crucial for any ecommerce store owner looking to drive WooCommerce store growth.

High-quality, fast-loading images can motivate potential customers to engage with your products and make a purchase, ultimately increasing your revenue. A 0.1s improvement in page loading speed can improve your conversions by 8.4%, making image optimization a critical aspect of your store’s success.

To optimize your images, focus on finding the right balance between size and quality.

Compress your images using plugins like Smush or tools like TinyPNG to reduce load times without sacrificing visual appeal. The ideal size for WooCommerce product images is a minimum of 1000 pixels. This ensures that your images maintain quality while loading quickly, providing a smooth user experience for your potential customers.

Choose the appropriate file format for your images: JPEG for large photos, GIF for thumbnails and short videos, PNG for transparent backgrounds, and WebP for easy compression.

Don’t forget to optimize image titles and alt-text by including relevant keywords to improve your image SEO and drive more organic traffic to your WooCommerce store.

By implementing these image optimization techniques, you can create a visually appealing and fast-loading online store that encourages customers to explore your products and make a purchase.

2. Improve customer relationships

When you want to achieve WooCommerce store growth, keeping your customers satisfied is the most integral part of the equation. 

Using customer relations management (CRM) tools helps you improve efficiency and prevent customer churn. 

The CRM tools you choose should be able to easily integrate with your WooCommerce website. 

Once you’ve integrated the CRM with WooCommerce, you may add extensions to the platform to advance functionality to meet your store’s needs.

CRMs are critical for WooCommerce revenue generation. For instance, these tools conduct functions such as:

• Keeping tabs on the history of your customers
• Personalization of your marketing campaigns, including your marketing emails and popup messages
• Offering quick and accurate customer support

WooCommerce integrates with many ecommerce CRM extensions including Omnisend, HubSpot, Zoho, and Salesforce, among many others.

Depending on the nature of your business, you can pick the software solution that best suits your WooCommerce store.

Here’s an illustration of an Omnisend and WooCommerce integration:

3. Use email marketing

Email marketing is a powerful tool for driving WooCommerce store growth and boosting sales. By leveraging email, you can engage with your customers at every stage of their journey, from initial contact to post-purchase follow-up.

Omnisend, an email marketing platform designed specifically for ecommerce businesses, offers a range of features to help you maximize the impact of your email campaigns.

One key strategy is setting up automated email flows, such as welcome series for new subscribers, abandoned cart reminders, and post-purchase follow-ups. These automated emails ensure that you’re consistently engaging with your customers and providing relevant, timely information to guide them toward a purchase.

Omnisend’s follow-up emails can be tailored to each customer’s behavior and preferences, making them more likely to convert.

Another effective tactic is segmenting your email list based on customer data like purchase history, browsing behavior, and demographic information.

With Omnisend, you can easily create targeted segments and send personalized emails that resonate with each group. For example, you might send a special discount code to first-time buyers or recommend complementary products to customers who recently made a purchase.

In addition to promotional emails, Omnisend also simplifies transactional emails like order confirmations and shipping updates. By providing a seamless, informative post-purchase experience, you can build trust with your customers and encourage them to return to your WooCommerce store in the future.

To get started with email marketing for your WooCommerce store, Omnisend offers a range of pre-designed templates and automation workflows that you can easily customize to fit your brand.

With the right strategy and tools, email marketing can be a highly effective way to nurture customer relationships, drive repeat sales, and ultimately grow your WooCommerce business.

4. Secure your website

Security threats to your online store may mean losing customers, revenue, and important data. 

This could set your WooCommerce store growth journey back several steps. That’s why it’s crucial to strengthen your website’s defenses to thwart any threats.

Here are a few important security checks that will help you keep your WooCommerce website and data safe:

• Use high-quality WooCommerce security plugins
• Choose a secure host
• Create and safely store strong passwords
• Keep your site and plugins up to date
• Add SSL certificates
• Set up firewalls to prevent attacks
• Enable real-time data backups
• Re-evaluate your user access levels
• Enable secure authentications
• Perform constant security scans

Some WordPress plugins, such as JetPack, Sucuri, and Wordfence, enable most of these checks with a single click, ensuring your store’s safety.

5. Optimize your checkout page

The checkout page is your client’s last interaction with your WooCommerce store before completing the purchase. 

It can make all the difference between your client buying or abandoning the product. It’s thus crucial to ensure that you get this page right to drive up your conversions. 

A reduction in your cart abandonment rate would mean an increase in your revenue, driving your WooCommerce store growth. 

Here’s how you can optimize your checkout page for better conversions:

• Reduce the number of steps involved in completing the purchase
• Make it more interactive by giving different shipping options
• Offer your client multiple billing options
• Display positive product reviews to encourage purchase

For instance, note how Root Science’s checkout page has everything you need in one location. This eliminates the lengthy checkout process and can reduce the chances of cart abandonment. 

The customer can enter all of their information on a single checkout page, including their preferred payment option. This puts less friction between the customer and the final purchase.

6. Leverage SMS marketing

SMS marketing is a highly effective way to drive WooCommerce store growth and engage with your customers on a more personal level. By sending targeted text messages, you can reach your audience directly on their mobile devices, ensuring your messages are seen and acted upon quickly.

One of the key benefits of SMS marketing is its high open and response rates. While emails can sometimes go unnoticed or end up in spam folders, text messages are delivered almost immediately and usually stay on-screen until they’re read, making them a powerful tool for growing a WooCommerce website.

When using SMS marketing, you must provide value to your subscribers. This can include exclusive discounts, early access to sales, or personalized product recommendations based on their previous purchases.

By offering relevant and engaging content, you can build stronger relationships with your customers and encourage them to return to your store. SMS marketing works exceptionally well as a part of an automated multi-channel strategy.

To get started with SMS marketing for your WooCommerce store, consider using a platform like Omnisend. With Omnisend, you can easily integrate SMS into your existing marketing campaigns and automate your messages for optimal efficiency.

7. Write concise product descriptions

Your product descriptions need to reflect exactly what you’re selling. Lack of precision means that prospective customers won’t be able to get an exact picture of your products or services.

Additionally, presenting incorrect information in your product description could potentially lead to a lot of product returns.

What’s more? 

The interaction consumers have with your products online is heavily psychological. 

Therefore, to drive WooCommerce sales and ensure store growth, product descriptions must appeal to the buyer both personally and emotionally. 

The product description should also include various product specifications, preferably as bullets. This can help you quickly convey all the important information about your product or service to your prospects.

What makes a product description great differs based on the type of product sold, your audience, and the industry. You can use demographic segmentation to craft the product description for a more personalized experience.

Here are the overall things your product description ought to do:

• Reflect the value of the product
• Outline product uses and benefits
• Be easy to search both internally and externally using search engines

You can leverage plugins like the one below to display short product descriptions on your WooCommerce store: 

For instance, note how JOCO Cups has mentioned everything about its products. At the same time, it has appealed to eco-conscious people. 

For readers’ convenience, the product description has been seamlessly split into various segments like materials, components, artisan, impact, and dimensions. 

8. Use coupons and discounts

Offering coupons and discounts is a proven strategy for driving WooCommerce store growth and encouraging customers to make a purchase. By providing incentives at key points in the customer journey, you can increase conversion rates, boost average order value, and foster customer loyalty.

One effective approach is to offer discounts to new customers, such as a percentage off their first order or a dollar amount savings. This can help overcome hesitation and encourage them to take a chance on your products. Similarly, cart abandonment coupons can be a powerful way to recover lost sales and convince customers to complete their purchases.

Limited-time promotions, such as flash sales or seasonal discounts, can create a sense of urgency and drive a surge in sales during the promotional period. You can also use coupons strategically to encourage specific behaviors, such as bundling products, signing up for your email list, or referring new customers to your store.

To maximize the impact of your coupons and discounts, consider using unique discount codes tied to specific products, categories, or customer segments. This allows you to tailor your offers and incentivize the most valuable actions for your WooCommerce store growth.

When implementing a coupon strategy, be sure to strike a balance between offering attractive discounts and maintaining your profit margins. Monitor your results closely and adjust your approach as needed to optimize your sales and revenue growth.

9. Implement a refund and return policy

Your refund and return policy need to be clear. This way, your customers will not feel pressured as they make purchases.

A fair and clear refund and return policy reaffirms the quality of your products, enhancing your clients’ trust in your brand.

It also ensures after-sales customer satisfaction. 

Customers feel more comfortable making purchases when they know that any mistake they may make during the purchase will not result in financial or product loss.

This enhances your customer experience and can boost your WooCommerce store growth.

Here’s an example of a WooCommerce return policy:

10. Focus on analytics

Data can play a major role in helping you make decisions. It allows you to identify general trends in your audience’s behavior. This, in turn, can help you understand how your store is performing and the steps you need to take to improve its performance.

To collect this data, you need to connect Google Analytics with your WooCommerce store. Google Analytics helps you analyze your store’s performance and audience behavior in depth.

While you’d typically need to go to Google Analytics to see your web analytics, WooCommerce simplifies this process for you, too.

There are several plugins that can help you get all the data on WordPress directly.

This analytics dashboard on your WooCommerce platform provides the metrics you need to track your store’s growth.

Here’s an example of a Google Analytics dashboard on WordPress:

Wrap up

To drive your WooCommerce store growth, concentrate on optimizing your images and improving your customer relationships.

Additionally, you should provide them with a secure shopping experience and discounts and coupons.

At the same time, it’s important to leverage email marketing to send welcome emails, cart abandonment emails, and product recommendations. 

You can drive your WooCommerce store growth through it or by leveraging SMS marketing.

And while It’s possible for a store to run without an email marketing platform, you make your job much more difficult without one.

So, get started with Omnisend for free today and automate your email marketing to drive your store’s growth.