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10 best BigCommerce themes: free & paid [+how to choose]

Reading Time: 11 minutes

Choosing a suitable BigCommerce theme can be daunting, given the many options available. However, without the right theme, your online store may lack appeal and functionality.

One of the standout features of BigCommerce’s themes is that they’re all tailored for ecommerce. Moreover, they cater to a variety of industries, from beauty, electronics, pets, toys, and games.

Selecting the correct theme from the outset is crucial. This is because making changes later can be complicated and time-consuming.

Different designs suit different businesses, but some options truly stand out. In this article, we’ve selected the top 10 BigCommerce themes for ecommerce.

We’ll discuss each one’s pricing, features, pros and cons, and more.

Let’s get started.

In this post:

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We also have these guides to help you choose a website platform:

How many BigCommerce themes are there?

BigCommerce currently boasts a total of 246 themes.

Among these, 12 are free and the rest are paid options. This exceeds the offerings of other ecommerce platforms like Shopify and WooCommerce. 

BigCommerce’s themes have one-time charges that remain valid indefinitely. Their prices range from $100 to $399.

Beyond those available directly from BigCommerce, third-party platforms offer additional theme choices. 

For example, ThemeForest offers 102 BigCommerce website themes. Out of these, 94 are designed specifically for ecommerce.

They’re all paid themes and range in price from $14 to $199.

Similarly, Template Monster provides eight templates, ranging from $57 to $188. Despite the limited selection, it offers diverse BigCommerce designs and features.

Given the many theme options, you will likely find one that suits your online store. However, it’s crucial to carefully consider all choices before deciding.

How to choose a BigCommerce theme?

Most BigCommerce themes cover the essential features needed for an online store. These include elements like customizable layouts, product galleries, and checkout options.

The primary distinction lies in design preferences. Consider the following factors to pick the best BigCommerce themes:

  • Customization options: Look for features like customizable colors, fonts, and widget placements. This will help you create a storefront that stands out from competitors.
  • Compatibility: Ensure the theme is compatible with the size of your product catalog, your brand aesthetic, etc.
  • Responsiveness: Choose a theme that provides a seamless browsing experience across various devices.
  • Speed: Select a theme optimized for fast loading times. A speedy website enhances user satisfaction and conversion rates.
  • SEO features: Look for a theme with built-in SEO features that are easily customizable. Effective SEO practices boost your website’s visibility and organic traffic.
  • Store size: Consider the number of products you plan to sell. Different themes are designed with varying catalog sizes in mind. 
  • Support and updates: Your theme provider should offer technical support. Additionally, regular updates maintain compatibility with platform changes.

Always preview the themes you’re considering to see how your products appear. It’s best to choose a reliable theme upfront to avoid complications later.

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Best BigCommerce themes

ThemeBest forPrice
VaultRetailers and large shopsFree
AustinStores with a moderate to large inventory$295 per license
FortuneSmall-to-medium-sized catalogs; boutique businessesFree
LifestyleMedium-to-large-sized catalogs; extensive customization needsFree
BrooklynkMedium to large-sized catalogs; apparel brands$159 per license
SupermarketWholesale businesses$195 per license
Annie’s Garden ShopicaMedium-to-large-sized catalogs$245 per license
NebulaBoth small and large catalogs$100 per license
ArtisanBoth small and large catalogs$245 per license
ElevateMedium to large-sized catalogs; advanced customization requirements$295 per license

1. Vault

BigCommerce theme: Vault

Vault is one of the best free BigCommerce themes for those seeking a sleek design. 

Despite being free, it offers advanced store design features. For example, you can incorporate images and text banners without adjusting the code.

Styles:

Vault offers three distinct styles: Bright, Cool, and Natural. Each features a unique color palette — orange, blue, and green, respectively. All other elements remain consistent across the variants.

Key ecommerce features:

  • Grid-style layout to showcase products
  • Spacious navigation bar for easy browsing
  • Mobile optimization for seamless shopping on smartphones
  • Product comparison for informed purchases
  • Customizable product selector and checkout options
  • Expandable “mega menu”
  • Cart with suggested products

Our review of Vault:

Vault exudes a sleek vibe that adds a polished touch to any store.

This theme is worth considering if you plan to offer 50+ products in your store. It combines full-width images with sliding product galleries, creating a dynamic homepage that captivates customers.

We particularly love the sticky navigation bar and the clean, structured layout. However, design enthusiasts might find Vault slightly limited as many other themes offer more customization options.

BigCommerce theme: Vault

Pricing:

This is a free BigCommerce theme.

> Preview this BigCommerce theme

B-Wear logoB-Wear, a BigCommerce store, leverages email marketing to generate 40% of its sales. This success stems from a two-part welcome series email and various strategic automations.

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2. Austin

BigCommerce theme: Austin

Ecommerce themes often share similarities, which can become repetitive. However, Austin,one of BigCommerce’s newer themes, is rather unique. It features standout homepage sections, eye-catching category page layouts, and fresh product page designs.

Styles:

Austin has three theme variants: Light, Night, and Vogue.

The ‘Light’ variant is highly versatile and suitable for any product type, whereas the ‘Night’ and ‘Vogue’ variants are more specialized. However, when used properly, they can enhance brand visibility effectively.

Key ecommerce features:

  • Smooth image slideshows and product carousels
  • Responsive navigation and breakpoints on all devices
  • Frictionless product funneling for easy navigation
  • Digestible product details layout
  • Ability to add downloadable materials
  • Easy customization with robust Stencil handlebars and JSON configuration methods

Our review of Austin:

Austin is a top choice for those seeking modern, unique BigCommerce themes. We appreciate this theme’s visually striking design and focus on user experience, both of which enhance user engagement and foster trust.

However, beginners might find its features complex and may prefer a simpler theme.

BigCommerce theme: Austin

Pricing:

Priced at $295 per license, Austin falls on the higher end of the cost spectrum.

> Preview this BigCommerce theme

3. Fortune

BigCommerce theme: Fortune

Are you looking to make an impact with stunning visuals?

Fortune is one of the best BigCommerce themes to consider. Its captivating hero area displays your top products with exquisite detail, effectively commanding shopper attention and driving conversions.

Styles:

Fortune offers four distinct styles: Minimal, Bright, Contrast, and Highlight. Each style boasts a unique color palette and subtle design variations.

For example, the Minimal style features a more compact hero image space, while the Bright variant adopts a consistent grid layout with uniform image sizes.

Key ecommerce features:

  • Dynamic homepage slideshow
  • Product filtering options
  • Advanced quick-view functionality
  • Saved payment methods
  • Customizable product selector
  • Choose between grid or list product view options
  • Optimized for mobile, tablet, and desktop
  • Free theme upgrades and support

Our review of Fortune:

Fortune proves optimal for small-to-medium-sized catalogs and offers streamlined navigation focused on essentials. Featuring a compelling hero image and prominent product icons, it suits boutique businesses in the fashion and beauty industries.

For larger catalogs or more intricate homepage designs, alternative options may better suit your needs.

BigCommerce theme: Fortune

Pricing:

This is a free BigCommerce theme.

> Preview this BigCommerce theme

4. Lifestyle

BigCommerce theme: LifeStyle

The Lifestyle theme boasts a versatile design suitable for various industries. Like many other themes, it features a full-width carousel on the homepage.

With fly-out and top menus, navigating the store is seamless. Additionally, the theme’s elements are highly customizable through the Store Design settings.

Key ecommerce features:

  • Fully responsive design
  • Supports product videos, suggestions, comparisons, and more
  • Advanced search filtering
  • Customizable product selector
  • Google AMP integration
  • Product favoriting functionality
  • Multi-currency support and easy checkout

Our review of Lifestyle:

The Lifestyle theme comes in just one variant and is tailored for launching an online clothing store. That said, its flexibility makes it suitable for various industries.

It offers features such as a carousel for product images and CTAs. You can also highlight new, featured, and popular products effortlessly. 

Additionally, there’s a built-in blog where you can share updates and tips. This section is also highly conducive to improving search engine rankings.

BigCommerce theme: LifeStyle

Pricing:

This BigCommerce theme is free to use.

> Preview this BigCommerce theme

5. Brooklynk

BigCommerce theme: Brooklynk

This robust BigCommerce theme offers a single preset design for apparel ventures. However, its extensive customization options make it suitable for any industry.

A notable feature of this Theme Forest theme is its mega menu. It enables brands to incorporate images and videos into various menu sections.

Key ecommerce features:

  • Extensive menu
  • Popup size charts
  • Google’s Rich Products Snippets
  • Dropdown shipping basket
  • Useful product hover feature
  • Product hover and image swap options
  • Lazy loading effect to optimize product images
  • Display of product sale labels to boost conversions

Our review of Brooklynk:

Brooklynk is loaded with features that simplify the shopping experience. These include variant color options and popup size charts.

During our use, we also encountered a popup prompting us to subscribe to a newsletter. This is a valuable opportunity to engage users and maximize website visits.

BigCommerce theme: Brooklynk

Pricing:

Brooklynk is priced at $159 for a regular license, including six months of support.

Users can extend support for an additional $54 for six more months. An extended license with resale rights is available at a staggering $3,550.

> Preview this BigCommerce theme

6. Supermarket

BigCommerce theme: SuperMarket

The name “Supermarket” indicates its suitability for stores with large catalogs. It is tailored to stores selling electronics, gadgets, and automotive car parts.

That said, all features are customizable in the Theme Editor. Moreover, users can toggle between the mega, accordion, or flyout menu options.

Styles:

The Supermarket theme offers four styles: Yellow, Blue, Pink, and Modern. The first three are identical except for color variations.

The Modern style features a slightly different layout. Despite appearing somewhat cluttered, it efficiently maximizes space for content.

Key ecommerce features:

  • Multi-level sidebar navigation
  • Toggle between grid and list product displays
  • Advanced quick-view functionality
  • Cart recommendations for products
  • Slideshow feature on the homepage
  • Enhanced ecommerce insights with Google Analytics
  • Customizable product selector
  • Product comparison tables
  • Free customer support and upgrades

Our review of Supermarket:

The Supermarket theme is designed for large stores and delivers on this promise. It offers several functionalities beneficial for wholesale businesses. 

Notably, this BigCommerce theme design draws inspiration from Amazon. This could potentially foster customer familiarity and improve conversion rates. 

However, alternative themes might be more suitable for smaller to medium-sized stores.

BigCommerce theme: SuperMarket

Pricing:

This theme costs $195 per license.

> Preview this BigCommerce theme

7. Annie’s Garden Shopica

BigCommerce theme: Annie’s Garden Shopica

Annie’s Garden Shopica is yet another versatile theme suitable for various industries and businesses.

Its design is responsive, simple, and customizable with your branding, logo, and products. Optimized for mobiles, tablets, and desktops, it’s also ideal for large catalogs.

Styles:

Apart from Shopica, Annie’s Garden offers two alternative versions: Light and Tech. While these share similarities with Shopica, there are distinct variations.

Each variant features unique color schemes. Additionally, Light and Tech versions include supplementary homepage sections like FAQ and testimonials.

Key ecommerce features:

  • Multi-tiered sidebar menu
  • Dynamic frontpage slideshow
  • Complimentary support and theme updates
  • Advanced product filtering and comparison functionality
  • Promotional sales and discount capabilities
  • Secure storage of payment methods
  • Product recommendations during checkout
  • Switch between grid and list product view

Our review of Annie’s Garden Shopica:

This theme offers an ideal solution for creating an appealing and sleek online store. With the Theme Editor, you can customize fonts and colors without coding. 

We found that this theme is particularly well-suited for large catalogs. It features multiple sections on the homepage to showcase various product categories. 

However, those with smaller catalogs might find other themes more suitable.

BigCommerce theme: Annie’s Garden Shopica

Pricing:

This theme costs $245 per license.

> Preview this BigCommerce theme

8. Nebula

BigCommerce theme: Nebula

The Nebula theme is versatile, fitting for businesses of any size and industry. It provides many features at a reasonable cost, catering to both small and large catalogs. 

Additionally, it enriches online stores with numerous integrations and customizable options.

Styles:

Nebula offers four distinct variants: Eco, Beauty, Home, and Fashion — each tailored for specific industries. Despite feature consistency, variants differ in color schemes and layout. 

For instance, the Eco variant predominantly employs green hues. Conversely, the Beauty theme showcases bright and pastel blocks.

Key ecommerce features:

  • Mega navigation
  • Multi-tiered sidebar menu for easy browsing
  • Complex product filtering for precise searches
  • One-page checkout
  • Accommodates extensive product listings
  • Product showcase to highlight key offerings
  • Persistent cart for seamless shopping experiences
  • Frontpage slideshow

Our review of Nebula:

We appreciate the generous use of white space across all Nebula theme variants. It enhances content readability and could lead to longer user session durations. 

Additionally, this theme’s homepage is pretty comprehensive. It features sections for hero images, featured products, trust badges, testimonials, blogs, etc.

That said, Nebula might not be the best fit for small or niche stores. These businesses often require highly specialized design elements or unique branding.

BigCommerce theme: Nebula

Pricing:

The Nebula theme is priced at $100 per license.

> Preview this BigCommerce theme

9. Artisan

BigCommerce theme: Artisan

Artisan is tailored to various industries, such as jewelry, apparel, and sporting goods. Its clean and minimalistic design ensures a seamless shopping experience. 

For added convenience, the toggleable search bar facilitates quick product searches.

Styles:

The Artisan theme offers two styles: Original and Sporting Goods. Although their layouts are similar, they differ in fonts, colors, and overall vibe. 

The Original variant exudes sophistication and artistry. Conversely, the Sporting Goods version has a rugged aesthetic.

Key ecommerce features:

  • Toggleable search
  • Compact sticky header for improved navigation
  • Robust product grid layout
  • Innovative block builder
  • Customizable colors and fonts
  • Complex search filtering
  • Product comparison tables 
  • One-page checkouts with product suggestions

Our review of Artisan:

The Artisan theme prioritizes customer convenience. It offers features like a strong product layout and robust search filtering.

Moreover, it stands out for its remarkable versatility. This extends beyond its design to accommodate businesses across various industries. 

Whether you’re showcasing a small or large catalog, Artisan offers a seamless experience. This ensures your products shine regardless of scale.

BigCommerce theme: Artisan

Pricing:

The Artisan theme costs $245 per license.

> Preview this BigCommerce theme

10. Elevate

BigCommerce theme: Elevate

Elevate wraps up our selection of top BigCommerce themes. It’s an excellent choice for those with advanced customization requirements. 

Moreover, it seamlessly integrates with BigCommerce’s latest page builder. This allows you to drag and drop widgets and create a tailored shopping experience.

Styles:

The Elevate theme presents three styles: Autoparts, Fashion, and Outdoors. Despite similar homepage layouts, each style differs notably in color schemes. 

For instance, Autoparts sports a black theme for an automotive vibe. Conversely, Fashion and Outdoors feature predominantly white backgrounds with splashes of color.

Key ecommerce features:

  • Page Builder integration for easy customization
  • Multi-tiered sidebar menu
  • Complex product filtering
  • Compatibility with major browsers like Chrome, Firefox, Safari, and IE 10+
  • Google AMP support for faster mobile browsing
  • Dynamic product showcase and frontpage slideshow
  • Integration for product videos
  • Convenient saved payment methods

Our review of Elevate:

Elevate excels in versatility, ensuring optimal performance across various industries, browsers, and devices. Its drag-and-drop customization simplifies store design without any need for coding. 

Moreover, Elevate displays swatch colors and cycles through product photos at the category level. Overall, it’s the ideal choice for quickly crafting sophisticated websites.

BigCommerce theme: Elevate

Pricing:

The Elevate theme costs $295 per license.

> Preview this BigCommerce theme

Summary

As you’ve seen, many impactful BigCommerce themes are available. However, standing out amidst competitors can be challenging with similar themes. 

To differentiate your store, select themes that align with your brand identity and product catalog. 

With various styles available for each theme, take the time to choose wisely. Experiment with images, colors, fonts, and banners until you achieve your desired aesthetic. 

Existing BigCommerce stores offer the option to preview each theme with your products. This is invaluable for visualizing your products’ appearance in a new style.

Choosing the right themes for BigCommerce is crucial for delivering a positive shopping experience. Ultimately, it can pave the way for increased conversions and sales.

Grow your BigCommerce store with Omnisend. Reach more customers and drive sales!
Bernard Meyer
Article by

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.