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WooCommerce vs BigCommerce: A feature-by-feature comparison

Reading Time: 11 minutes

Many ecommerce merchants believe that they have to sell their products on an exiting platform such as Amazon to be successful. While it’s true that Amazon has a huge market share, you can still have success selling your products elsewhere.

One way to do so is by picking a suitable ecommerce platform to host your online store. 

This post discusses two of the best ecommerce platforms in the market: WooCommerce vs BigCommerce.

WooCommerce is a WordPress plugin that allows you to transform your WordPress site into a store. It has a current market share of 38.74%

BigCommerce, on the other hand, is a standalone platform that offers most of the features you’d want right out of the box.

So which one is best for your ecommerce business: BigCommerce or WooCommerce? 

Let’s find out.

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WooCommerce vs Bigcommerce: An overview

Before we get into the capabilities of each platform, let’s take a quick look at what they are.

As mentioned above, WooCommerce and BigCommerce are among the best ecommerce platforms in the market.

BigCommerce offers a full-service package: hosting, SEO capabilities, payment gateways, and marketing features.

In contrast, WooCommerce is a WordPress plugin that adds ecommerce functionality to a website, but it doesn’t offer hosting, SEO, or buit-in marketing tools.

In this article, we’ll look at how WooCommerce and BigCommerce compare in key aspects, including:

With that said, let’s dive into the specifics:

WooCommerce vs BigCommerce: Features comparison

Both platforms are packed full of features to help you create and grow your ecommerce store. Here’s an in-depth comparison of features.

Built-in marketing features

Both BigCommerce and WooCommerce have limited built-in marketing features. 

So, you’ll often need third-party BigCommerce apps and WooCommerce extensions to help reach prospects and nurture leads through your online store.

For instance, with WooCommerce the only built-in marketing capability is WordPress’s blog feature for content marketing. There are no built-in email marketing plugins, list-building tools, etc.

BigCommerce offers more built-in marketing tools than WooCommerce. These include:

  • A built-in blog to help boost your SEO rankings through content.
  • 70+ discount options available out of the box to help promote your products.
  • An automated abandoned cart saver that sends email reminders to your customers to complete their checkout.
  • A newsletter signup box for list-building.

Developing a BigCommerce marketing strategy is much easier. The platform provides key marketing features that you can use right out of the box.

Verdict: BigCommerce wins, as it has more built-in marketing features than WooCommerce.

Ecommerce features

BigCommerce comes with most ecommerce features built in. This means that you won’t need many external integrations to get started.

The platform provides a wide array of integrations to choose from, which is its biggest upside. But it could also be a huge disadvantage depending on your business needs.

Let’s look at some feature comparisons:

  • Website builder:
    BigCommerce, being a standalone platform, features a drag-and-drop website builder with access to a content management system with SEO features.

    On the other hand, although WooCommerce doesn’t offer these directly, all its users have access to the world-class CMS and website builder that WordPress provides. Therefore, they aren’t features WooCommerce needs to include directly.
  • Product catalog:
    BigCommerce makes it easy to add different types of products to your catalog, including physical and digital.
  • Order management:
    WooCommerce offers a range of inventory and order management extensions. BigCommerce has a built-in order and inventory management system, so you won’t need any third-party tools.
  • Mobile friendliness:
    Both tools have mobile-friendly themes. BigCommerce’s drag-and-drop editor allows you to view your store’s appearance on mobile devices. 

    Being an open-source plugin, WooCommerce gives you more freedom to customize your store designs if you have some coding knowledge.
  • Analytics and reporting:
    BigCommerce offers impressive reporting insights, including financial reports, sales, and marketing reports. WooCommerce also offers some built-in reports including site views, clicks, and customer reports.

    BigCommerce offers lots of built-in ecommerce tools for customers. While WooCommerce gives you the freedom to choose your ecommerce extensions, it can get tiring and the prices can start to add up. 

Verdict: BigCommerce has more built-in ecommerce features as well as integration options.

Shipping features

These enable you to fulfill your customer orders and easily handle returns. 

As with most other features, BigCommerce’s shipping functionalities are built-in. You can easily set up your shipping location and rates. You can also customize your shipping rates and offer free or discounted shipping.

BigCommerce also partners with numerous shipping agents. You’ll be able to offer your customers quotes from the most popular shipping companies like UPS, USPS, FedEx, and more.

With every plan, you can print labels and fulfill other shipping processes.

Pros of shipping with BigCommerce

  • Built-in shipping features
  • Numerous shipping options
  • Transparent pricing
  • Cross-border shipping

Cons of shipping with BigCommerce

  • Limited international shipping providers

With WooCommerce, you’ll need extensions to fulfill your shipping needs. There’s a free WooCommerce Shipping extension that allows you to print USPS and DHL labels from the dashboard.

For more functions, you’d need to integrate with third-party shipping providers. While this gives you freedom, it can also be costly. 

Pros of shipping with WooCommerce

  • Discounted shipping rates with USPS and DHL
  • Freedom to integrate with shipping providers you choose

Cons of shipping with WooCommerce

  • Third-party integrations can be expensive
  • No native partnerships with international shipping providers

Verdict: BigCommerce wins for its built-in shipping capabilities.

Payment features

Both WooCommerce and BigCommerce let you offer a wide range of payment options to your customers. Some of the well-known ones include:

  • PayPal
  • Stripe
  • Apple Pay
  • Square

BigCommerce provides pre-integrations with payment solutions covering over 230 countries in over 140 currencies. 

WooCommerce payment, on the other hand, is available in 30 countries and you can accept payments in 135+ currencies, with no integrations needed. For wider coverage, you’ll need extensions.

Verdict: Again, BigCommerce wins in this category as it saves you the trouble of finding payment extensions that work for international shoppers. 

WooCommerce vs BigCommerce: Pricing

At first glance, pricing is a tremendous difference between WooCommerce and BigCommerce. BigCommerce has four paid plans to choose from, and WooCommerce is a free WordPress plugin.

But that’s only half the story.

With WooCommerce pricing, determining whether it’s affordable can be tricky. For one, you’ll need to have a few things already, all of which you’ll need to pay for regularly. These include:

  • A domain
  • A hosting account
  • An SSL certificate 

You’ll also need a theme—free ones are available, but paid ones are generally more likely to meet your needs. In addition, WooCommerce allows you to install extensions for more functionality.

One way to look at a WooCommerce store is that it’s like building a house. Each plugin is a brick and your shop can have as many or as little as you want. So no two stores have to be completely identical. 

That’s a lot of flexibility, and it also means that you have a lot of control over your costs. Your monthly bill could be higher than with BigCommerce, but it could also be lower. 

There’s the option of hiring developers to fully manage your store, which would be more expensive. However, you’d know that everything is taken care of, from implementation to security updates.

BigCommerce has four tiers:

  • Standard: $29/month billed annually
  • Plus: $29/month billed annually
  • Pro: $29/month billed annually
  • Enterprise: Custom pricing

On the surface, it appears to be more expensive than WooCommerce. But, the price includes all features, hosting, SSL certificates, and 24/7 customer support. 

You don’t necessarily need to buy any extra extensions.

Each tier, including Standard, has the following:

  • Blog
  • Page builder
  • Dedicated SSL
  • Reporting tools
  • Single-page checkout
  • Real-time shipping quotes

The higher tiers also have: 

  • Priority support
  • An abandoned cart tool
  • Stored credit card details
  • Ability to display Google Reviews
  • Ability to save a customer’s cart between their devices
  • Segmentation to group customers for marketing campaigns

Whether WooCommerce is cheaper or more expensive depends on how you build your WooCommerce store. Since BigCommerce offers an all-inclusive service, it could also be the cheaper option.

Verdict: It’s a tie.

WooCommerce vs BigCommerce: Ease of use

Both platforms are intuitive and simple to navigate. There are a couple of considerations, though.

BigCommerce has a smooth onboarding process and you don’t have to worry about setting up hosting. This simplifies the process. 

A brand new store can be set up within minutes and you can customize its appearance and start adding products immediately. There’s a what-you-see-is-what-you-get drag-and-drop editor to help you add content to your web pages—no code needed. 

editor in BigCommerce

You’ll also have an introductory tour to help you navigate the options and settings. 

The experience is different with WooCommerce because it’s a plugin. You need to have your WordPress website up before you use it. This includes hosting and domain (and, ideally, security), then installing WooCommerce.

Since you can download various extensions, it’s more of a choose-your-own-adventure journey. So the introductory tour can’t be quite as comprehensive as BigCommerce’s.

Its setup wizard, however, is helpful and offers all the direction you need to get started. 

Compared to other ecommerce platforms, neither tool ranks the highest for ease of use. For instance, there’s a bit of a learning curve with BigCommerce.

That said, both platforms are simple to use and the easiest option will often be a matter of personal choice of whether you prefer BigCommerce’s all-in-one platform or WooCommerce’s plugin-focused approach.

If you haven’t set up your website yet, you’ll need some technical WordPress knowledge to get started with WooCommerce. Also, being a plugin, there’s the additional trouble of selecting extensions to optimize your online store.

This gives BigCommerce a bit of a leg up in this category. 

Verdict: BigCommerce wins.

WooCommerce vs BigCommerce: Scalability

Every growing ecommerce business needs a platform that allows them to scale easily. This means growing without affecting your business performance or user experience.

BigCommerce is a fully hosted solution that comes with all the essential features. This means that you’ll never have to worry about:

  • Storage
  • Backups
  • Downtimes
  • Updates
  • Security

It also comes with scalable pricing plans so you can update your BigCommerce plan as your business grows. This will give you access to more features and advanced functionalities.

WooCommerce works differently.

First, you’ll be in charge of all your store’s resources, updates, security, and backups. This can be difficult to do without significant experience or technical knowledge.

Also, scaling your WooCommerce store means scaling your WordPress website. This means that you’d need to:

  • Choose quality themes and plugins
  • Find an excellent host that supports your scaling business
  • Limit your plugins and update them so you don’t slow down your website. 
  • Pick the right third-party extensions for your marketing, shipping, payment needs, etc.

This all makes scaling with WooCommerce more complicated compared to BigCommerce. 

Verdict: BigCommerce allows for easier scalability than WooCommerce.

WooCommerce vs BigCommerce: Apps and integrations 

Both platforms offer a wide range of apps and integrations to enhance your store.

The WooCommerce store and the BigCommerce store group the various apps into collections, helping you quickly find what you need. Whether your chosen platform lacks a feature or you’re not keen on the native options, simply visit the store and explore the various choices on offer.

BigCommerce apps
WooCommerce extensions

For both platforms, the integrations open up a new world of possibilities. You can explore various shipping options and tools to help with:

  • Collecting customer reviews
  • Content marketing and SEO
  • Building customer loyalty
  • Live chat and customer support
  • Reporting and analytics

These integrations mean that you don’t need to rely on the native capabilities of WooCommerce or BigCommerce.

For instance, for your email and SMS marketing needs, you can try the Omnisend for WooCommerce addon or our seamless BigCommerce plugin. This allows you to create powerful omnichannel workflows and automations.

With Omnisend, you’d be able to send automated abandoned cart reminders, automations, and order confirmations to fit your requirements. It can help you grow your list size exponentially, and send hyper-relevant marketing messages, even on the free plan.

Now, back to WooCommerce vs BigCommerce integrations.

Most of WooCommerce’s functionality depends on integrations and plugins, and it offers way more plugins than BigCommerce.

Verdict: WooCommerce wins!

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WooCommerce vs BigCommerce: Themes and customization 

Both platforms have a selection of free and paid themes to choose from. BigCommerce currently has 10 free themes

BigCommerce themes

The paid ones typically cost between $150 and $399, and there’s an editing interface to change everything from the font and colors to the icons. 

You can get WooCommerce’s paid storefront themes for the lower price of $39. Like WordPress’ theme options, extensive customization is possible if you have the technical know-how.

You can also choose a WooCommerce theme by niche, saving you a lot of time if you already know what you want. 

WooCommerce themes

Whichever platform you choose, you’ll have plenty of choices for making your store look exactly how you want it.

Compared to BigCommerce, WooCommerce has more theme options to choose from. What’s more is that they’re grouped by industry, making it easier to choose. There are also cheaper options and a wider range of designs.

Verdict: WooCommerce wins.

WooCommerce vs BigCommerce: Customer support

This is one of the most important aspects to consider when choosing an ecommerce platform. Let’s see what customer support options BigCommerce and WooCommerce offer.

BigCommerce offers 24/7 email, chat, and US-based phone support to customers on all plans. The highest tier plan also includes priority support, express routing, and customer success management.

Other helpful learning resources include:

  • Help center
  • BigCommerce University
  • Podcast
  • Webinars
  • Blog

WooCommerce has several guides, tutorials, and technical resources for core issues relating to the plugin, for instance how to set up a WooCommerce store

For support related to the WooCommerce plugins and extensions you choose, you need to contact their official developers. 

Being a WordPress plugin, WooCommerce’s customer support is not consolidated, unlike BigCommerce.

Verdict: BigCommerce has a wider range of customer support options and round-the-clock availability.

WooCommerce vs BigCommerce: Security

BigCommerce and WooCommerce are both secure platforms, but there’s a key difference between them. BigCommerce handles it on your behalf, whereas WooCommerce requires you to be hands-on.

BigCommerce boasts on its website that it’s “built for speed and security” and in addition to the free SSL certificate, it also proudly states that it “is ISO/IEC 27001:2013 & PCI DSS 3.2, Level 1 certified, and stores are protected by multiple security layers like firewalls, file integrity scanners, and intrusion detection.”

BigCommerce compliance

WooCommerce can also be extremely secure, but it’s largely up to you as the store owner. Your priority needs to be ensuring that you’re on the latest WordPress version with appropriate security and anti-spam measures in place. 

Extensions can occasionally be exploited, so it’s important to only install reputable addons and always keep them up to date.

For further peace of mind, performing regular backups of your site will allow you to restore it if the worst happens. 

Many WooCommerce store owners choose to work with professional developers to keep everything running smoothly. This is one effective way to use WooCommerce without needing to stay on top of updates and backups.

Verdict: BigCommerce takes care of all your security concerns, making it the easy winner.

WooCommerce vs BigCommerce: Wrap up

The BigCommerce vs WooCommerce debate will continue. However, the truth is, both are popular for good reason—they’re excellent and extremely capable ecommerce platforms.

If you’re struggling to choose between them, the good news is that each is extremely capable and customizable, so you can’t go wrong.

If you want to use WordPress, or already have a site on WordPress, then WooCommerce may be more appealing. You’ll have total control over your store, including the freedom to choose shipping, marketing, and ecommerce extensions.

Conversely, BigCommerce may appeal more if you’re starting from scratch as it has most features and security plugins already in place.

To optimize your store’s performance, you can use Omnisend’s dedicated plugin for each platform. This gives you access to our specialist tools for growing your audience and increasing your sales.

Looking for an effective email and SMS marketing solution for your ecommerce store?
Richard White
Article by
Richard White

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.