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The holidays are here with us and everyone is looking forward to spending quality time with their friends and family. As a business, this is a great time to reach out to your customers and wish them well.
You can also use the festivities to launch an email campaign to let customers know about your offers and drive sales. It’s been established that customers spend more during the holidays than any other time of the year. In fact, retail ecommerce sales are expected to hit $239.6 billion this holiday season.
Therefore, with the right email strategy, you can supercharge your marketing during the holidays and get people to spend more money on your products.
However, success with email marketing starts with a great email subject line. This is the first thing people see when they receive an email and it acts as the first impression a brand makes on their recipient’s inboxes.
It’s the one thing that gets them to open your emails.
And since first impressions are everything, especially in marketing, it’s safe to say that your email subject line is the most important part of an email.
In fact, SuperOffice found that 33% of recipients open an email because it has a catchy subject line. Email providers are also getting smart about the email they send to spam.
If your email subscribers are not opening your emails regularly, chances are your emails will be put in the spam category. So instead of impressing customers with your New Year offers, your emails will be cooling off in the spam folder.
Sad, isn’t it?
That’s why you need to work on your New Year email subject lines and New Year’s Eve email subject lines.
Luckily for you, we have tons of end of year subject lines for your inspiration. While these are some of the best New Year email subject lines (you can use Omnisend’s AI subject line generator for your inspiration), make sure you use this email subject line tester to see if a particular subject line is suitable for your campaign.
That said, let’s look at the best New Year subject lines you can use to spread cheer this New Year.
What subject lines to use
The emails you send on New Year set the tone for the whole year. A successful New Year email campaign puts you in a good mood and supercharges your marketing campaigns going forward into the next year.
Since we’ve already established the role email subject lines play in a campaign, working on your holiday email subject lines is the way to go if you want to start the year on the right foot.
To re-engage your visitors this New Year, you need answers to the following:
- Which email subject line best practices should I remember for the New Year?
- Which email subject line strategies could my business use at the start of the year?
- What should I use as the subject line for my New Year’s emails?
- What should I use for my New Year’s Eve subject lines?
We have analyzed subject lines sent by various brands and grouped the best subject lines into several categories.
Let’s dive in!
New Year sale subject lines
There’s no better time to get ahead of your sales goals for the coming year than January. End of year sale email subject lines combined with post-holiday sales ideas give you the chance to catch up on any sales quotas you may have missed during the holidays.
These New Year sale subject lines examples will surely come in handy as you start the year:
#1 From: Postable
Subject: New Year Sale ⭐ This Weekend ⭐ 25% Off!
#2 From: AND CO
Subject: There’s still time to end this year on a high ⏰
#3 From: Eclectic Goods
Subject: Start New Year with a BANG!
# 4 From: Pennies
Subject: Last Day Sale – 70% OFF Pennies for Mac
#5 From: Headspace
Subject: 3 more days to save on a stress-free resolution
#6 From: Winc
Subject: Today only: Get 4 bottles for $20.22
#7 From: Fitbit
Subject: ❗New year deals end tomorrow❗
“Happy New Year” email subject lines
“Simplicity is the ultimate sophistication.” This had been Steve Jobs’s mantra as he built Apple into the world’s most valuable brand.
You can also keep your New Year email subject lines simple and to the point with a greeting as you wish your email subscribers the best for the New Year.
Wishing your customers well for the New Year keeps a positive image of your brand in their minds and this could result in more sales and referrals.
Here are some examples of “Happy New Year” email subject lines:
#1 From: Paper Collective
Subject: Happy New Year! 🥂
#2 From: Grovemade
Subject: Happy New Year from Grovemade
#3 From: Everyday Oil
Subject: ***whispers*** happy new year 🙂
#4 From: Yes Lifecycle Marketing
Subject: Happy New Year from Yes Lifecycle Marketing
#5 From: Mutual of Omaha Insurance
Subject: Smiles Davis, Happy New Year from Mutual of Omaha Retirement Services
#6 From: Holden
Subject: Happy New Year!
#7 From: Cat Person
Subject: Is it too late to say Happy New Year?
“Year in Review” email subject lines
New Year’s Eve email subject lines that share your best products or promotion from the past year inform subscribers that you have cherry-picked the best content for them. And by eliminating the effort it takes to find the best content, you tap into the psychological principle of “Avoid pain and seek pleasure.”
Alternatively, you can use your “year in review” emails to showcase how a customer engaged with your brand in the last 12 months. Displaying the metrics that show a customer’s unique activity with your brand will make them feel special and cement their bond with your company. While this would require heavy email personalization, it’s worth the effort.
Here are examples of New Year’s Eve subject lines that look back on the year while promoting your best content:
#1 From: AllTrails
Subject: It’s here: The 2021 AllTrails Year in Review
#2 From: Humbleteam
Subject: A Most Humble Year: 2021 in Review
#3 From: Withings
Subject: 💌 Smiles Davis’ 2021 Year In Review is here
#4 From: Chess.com
Subject: Your 2021 Year In Review Is Here
#5 From: Sling
Subject: Your Sling TV 2021 Year in Review
#6 From: Ledger
Subject: ✨ A Crypto Year-In-Review
#7 From: Readdle
Subject: 🙌🏽 You and Readdle: A Year In Review 2019
New Year email subject lines with emojis
It’s established that emotional content increases the effectiveness of marketing content. Using emojis in your New Year email subject lines give an expression that relates to the emotion you’re trying to pass in the message.
They also help separate your email from other emails in your subscriber’s inbox, thus improving your open rates. Here are examples of New Year email subject lines that feature emojis.
#1 From: Popupsmart
Subject: Our Last Email of 2021… Let’s look back at what we did together this year! 🎉
#2 From: Fitbit
Subject: ❗New year deals end tomorrow❗
#3 From: Hitch
Subject: 🌍🌿💦Together, You Made This Year Matter
#4 From: Smartpress
Subject: 🔥 Hot off the (Smart)press: New Year, New Print
#5 From: Barrel
Subject: Blast from the past: The 2019 Barrel Recap is here 🙌
#6 From: Pam
Subject: Your wishes in words 💋
#7 From: Tock
Subject: Your Guide to a Delicious New Year’s Eve in Chicago 🎉
New Year email subject lines with questions
They say curiosity killed the cat. However, when it comes to New Year email subject lines, curiosity is exactly what you need to motivate your subscribers to open your emails.
By phrasing your New Year email subject line as a question, you can spark curiosity in your subscribers which could lead to higher open rates. Here are examples of New Year email subject lines that have been structured as questions to make the reader curious.
#1 From: Cat Person
Subject: Is it too late to say Happy New Year?
#2 From: Corporate Finance Institute
Subject: Are Your Finances Sorted for the Upcoming Year?
#3 From: Lululemon
Subject: Wait…You Missed This?
#4 From: Fulton
Subject: Free what…?
#5 From: Prada
Subject: Is Your New Year’s Eve Outfit Ready?
#6 From: Walmart
Subject: Have You Saved At Our New Year Sale?
#7 From: Balenciaga
Subject: What Are You Wearing On New Year’s Eve?
Strategies for coming up with great New Year email subject lines
The email subject line is the first thing a recipient sees when an email lands in their inbox. So, how you structure the email subject line determines if a user will open the email to read its content.
We have already seen several examples of the best subject lines for your New Year emails. Let’s now take a look at the strategies you can use to write these New Year email subject lines such that they skyrocket your open rates.
Keep it short
The first thing you need to do to ensure your New Year email subject lines are effective is to keep them short. A recent study found that 43% of email users check emails from their phones.
And since mobile phones have a small screen, your email subject line will be sliced if it’s too long. This means recipients will not be able to read every part of the subject line when checking emails through apps on their phones.
Unfortunately, the part that has been cut off could be the most important part of the subject line. As a result, most will not understand the subject line and fail to open your email.
To prevent this from happening, keep your New Year’s Eve email subject lines short and sweet. As a best practice, keep the subject line below 60 characters to ensure nothing gets cut off when an email user accesses the email from a mobile app.
Keep things fresh
The New Year calls for fresh New Year email subject lines. Use your creativity to make your subject lines more attractive to improve your email open rates.
For example, you can use emojis to make your emails stand out in a recipient’s inbox and communicate the emotions captured in the email. Emojis will also help you keep your subject line short since you can use an emoji in place of a word.
For instance, instead of using the word “Gift”, you can use “🎁”.
Personalize if you can
Personalization is a great way to connect with your email recipients. Since people love seeing and hearing their names, adding a recipient’s name to the subject line will draw their attention to the email.
They will also be excited to open the email to see the kind of offers you have for them.
Luckily, we have the perfect solution for your email campaigns. Register with Omnisend today for free if you want to give your email recipients a personalized email experience.
Provide value to your email subjects
Emails that offer value to the recipients are more likely to be opened than those that don’t. While you don’t have to give things away for free, providing some sort of value is crucial to the success of your email campaign.
Whether that’s a discount, contest, coupon, or simply helpful information, ensure your New Year sale subject lines communicate the value you provide.
Spark curiosity with your New Year email subject lines to improve open rates. Make the recipients feel that they’re missing out on something with your subject line. This tactic will compel them to click on your email to find the answer to what they’re missing.
Use questions and leave some information out in your New Year email subject lines to make your readers curious. This will lead to higher open rates and encourage readers to jump on your offers.
P.S. Take a look at our hand-picked Lunar New year subject lines.
Get your New Year email campaigns right
Start the year on the front foot with unique New Year email subject lines that will hook your readers and keep them engaged. Remember to give great discounts, ask questions, and use emojis to encourage subscribers to open your emails.
With powerful and personalized subject lines and an email marketing platform, a surge in your sales isn’t far away.
Get started with Omnisend today for free to optimize your email campaigns and achieve your marketing goals for the New Year.