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Connecting with prospective customers during this time of year through eye-catching New Year email subject lines can be highly effective, as they’re often receptive to well-crafted messages that align with their goals and emphasize tangible benefits.
A compelling subject line can do wonders for your email engagement rates, especially as subscribers are more open to new opportunities at the start of the year.
Whether you’re promoting a New Year’s sale, sharing resolutions, or simply wanting to reconnect with your audience, the right New Year email subject lines can make a big difference in your campaigns.
That said, creating New Year email subject lines that capture attention while staying relevant to your brand doesn’t have to be daunting. In this comprehensive guide, we’ll explore over 50 tested and proven subject line templates you can customize for your New Year email campaigns.
Ready to create the perfect New Year email campaign? Omnisend can help
There’s no better time to get ahead of your sales goals for the coming year than January. End-of-year sale email subject lines combined with post-holiday sales ideas give you a chance to catch up on any sales quotas you may have missed during the holidays.
These New Year sale subject line examples will surely come in handy as you start the year:
2. There’s Still Time To End This Year On A High ⏰
3. Start New Year With A Bang!
4. Last Day Sale — 70% Off Pennies For Mac
5. Three More Days To Save On A Stress-Free Resolution
6. Today Only: Get 4 Bottles For $20.22
7. ❗New Year Deals End Tomorrow❗
Image via Really Good Emails
8. Countdown To 2025: Unbeatable Deals Inside 🎉
9. Just Hours Left: Save Big Before The Year Ends!
“Happy New Year” email subject lines
“Simplicity is the ultimate sophistication.” This had been Steve Jobs’ mantra as he built Apple into the world’s most valuable brand.
You can also keep your New Year email subject lines simple and to the point with a greeting as you wish your email subscribers the best for the New Year.
Wishing your customers well for the New Year keeps a positive image of your brand in their minds, which can result in more sales and referrals.
Here are some examples of “Happy New Year” email subject lines:
1. Happy New Year! 🥂
Image via Really Good Emails
2. Happy New Year From Grovemade
3. ***Whispers*** Happy New Year 🙂
4. Happy New Year From Yes Lifecycle Marketing
5. Smiles Davis, Happy New Year From Mutual Of Omaha Retirement Services
6. Happy New Year!
7. Is It Too Late To Say Happy New Year?
“Year in Review” email subject lines
New Year’s Eve email subject lines that share your best products or promotions from the past year inform subscribers that you have cherry-picked the best content for them. And by eliminating the effort it takes to find the best content, you tap into the psychological principle of “Avoid pain and seek pleasure.”
Alternatively, you can use your “year in review” emails to showcase how a customer has engaged with your brand over the last 12 months. Displaying the metrics that show a customer’s unique activity with your brand will make them feel special and cement their bond with your company. While this would require heavy email personalization, it’s worth the effort.
Here are examples of New Year’s Eve subject lines that look back on the year while promoting your best content:
1. ☕️ Your 2024 Wrapped with Methodical
Image via Really Good Emails
2. Your 2024 In Review: What Type Of Loom Personality Are You?
3. We Made A Year In Review
4. It’s That Time! The 2024 Year In Review Is Here
5. #Bubblewrapped: Our 2024 In Review
6. ✨ A Crypto Year-In-Review
7. A Year In Review — Our Best Of 2024
New Year email subject lines with emojis
It’s established that emotional content increases the effectiveness of marketing content. Using emojis in your New Year email subject lines gives an expression that relates to the emotion you’re trying to convey in the message.
They also help separate your email from other emails in your subscriber’s inbox, thus improving your open rates. Here are examples of New Year email subject lines that feature emojis.
1. Gift Worthy Wines 🎁 25% Off Storewide Continues
Image via Really Good Emails
2. ❗New year deals end tomorrow❗
3. 🌍🌿💦 Together, You Made This Year Matter
4. 🔥 Hot off the (Smart)press: New Year, New Print
5. ☎️ 2025 calling
6. Your wishes in words 💋
7. Your Guide to a Delicious New Year’s Eve in Chicago 🎉
New Year email subject lines with questions
They say curiosity killed the cat. However, when it comes to New Year email subject lines, curiosity is exactly what you need to motivate your subscribers to open your emails.
By phrasing your New Year email subject line as a question, you can spark curiosity in your subscribers, which could lead to higher open rates. Here are examples of New Year email subject lines that have been structured as questions to pique the reader’s interest.
1. Is It Too Late To Say Happy New Year?
Image via Really Good Emails
2. Are Your Finances Sorted For The Upcoming Year?
3. Wait…You Missed This?
4. Free What…?
5. Is Your New Year’s Eve Outfit Ready?
6. Have You Saved At Our New Year Sale?
7. What Are You Wearing On New Year’s Eve?
January email subject lines
New Year isn’t the only occasion celebrated in January. There are plenty of other note-worthy occasions that present unique opportunities to use compelling January email subject lines to engage your email recipients.
List of January holidays
Below are the top holidays in January that can serve as inspiration for your email campaigns:
Jan 1: New Year’s Day
Jan 2: World Introvert Day, National Science Fiction Day, Swiss Cheese Day
Jan 3: J.R.R. Tolkien Day, Festival of Sleep Day, International Mind-Body Wellness Day
Jan 4: Trivia Day, National Spaghetti Day, World Braille Day
Jan 6: Epiphany (Three Kings Day), National Take Down the Christmas Tree Day, Cuddle Up Day, Bean Day
Jan 7: Orthodox Christmas Day
Jan 8: Bubble Bath Day
Jan 9: International Choreographers Day, National Shop for Travel Day
Jan 10: National Take the Stairs Day
Jan 12: National Pharmacist Day, National Hot Tea Day
Jan 13: Make Your Dream Come True Day
Jan 14: Dress Up Your Pet Day, Organize Your Home Day, Orthodox New Year, Makar Sankranti
Jan 15: National Hat Day, National Bagel Day
Jan 16: International Rooibos Day
Jan 20: Martin Luther King Jr. Day
Jan 21: National Hugging Day, Own Your Own Home Day
Jan 23: National Handwriting Day, National Pie Day
Jan 24: National Compliment Day, International Day of Education
Jan 25: National Tourism Day
Jan 26: Spouse’s Day, National Fun at Work Day, International Customs Day
Jan 27: National Chocolate Cake Day, National Geographic Day, Isra and Mi’raj
Jan 28: Data Privacy Day
Jan 29: National Puzzle Day, Chinese New Year
Jan 31: National Hot Chocolate Day, Inspire Your Heart With Art Day
Ideas for January email subject lines
Kickstart the year with impactful email campaigns built around the following subject lines. These subject lines were generated and checked with the Omnisend subject line generator — why not try it for yourself and see what it does for your open rates?
1. New Arrivals: Top Brands Of Swiss Cheese!
2. Don’t Miss Out On Better Sleep
3. Try Delicious Homemade Spaghetti Today
4. New Arrivals: Cuddle Up In Style!
5. The Choreography Class Happening This Weekend!
6. Take Stairs For A Healthier You
7. Exclusive Dream Come True Deals
8. Maximize Storage Space In Your Home
9. Don’t Make Duo Angry 😡 Learn A Language In 2024
Image via Really Good Emails
10. Find The Perfect Pair Of Shoes Today!
11. Try Our Delicious Pie For Free!
12. Easiest Ways To Improve Your Education
13. Brand New Puzzle: Test Your Skills!
14. Get Cozy With Delicious Hot Chocolate!
15. Brand New Art Collection Now Available!
Strategies for coming up with great New Year email subject lines
The email subject line is the first thing a recipient sees when an email lands in their inbox. So, how you structure your New Year subject lines determines if a user will open the email to read its content.
We have already seen several examples of the best subject lines for your New Year emails. Let’s now take a look at the strategies you can use to write these New Year email subject lines to skyrocket your open rates.
Keep it short
The first thing you need to do to ensure your New Year email subject lines are effective is to keep them short.
Research by Forbes shows that 41% of all email opens come from mobile devices. How is this relevant?
Image via Forbes
Well, since mobile phones have a small screen, your email subject line will be sliced if it’s too long. This means recipients will not be able to read every part of the subject line when checking emails through apps on their phones.
Unfortunately, the part that has been cut off could be the most important part of the subject line. As a result, most will not understand the subject line and fail to open your email.
To prevent this from happening, keep your New Year’s Eve email subject lines short and sweet. As a best practice, keep your New Year greetings email subject line below 60 characters to ensure nothing gets cut off when an email user accesses the email from a mobile app.
Omnisend’s subject line tester also has a preview function for desktop and mobile view so that you can see if and where your subject lines get cut.
Keep things fresh
The New Year calls for fresh New Year email marketing subject lines. Use your creativity to make your subject lines more attractive to improve your email open rates.
For example, you can use emojis to make your emails stand out in a recipient’s inbox and communicate the emotions captured in the email. Emojis will also help you keep your subject line short since you can use an emoji in place of a word.
For instance, instead of using the word “Gift,” you can use “🎁.”
Personalize if you can
Personalization is a great way to connect with your email recipients. Since people love seeing and hearing their names, adding a recipient’s name to the subject line for New Year wishes is an excellent way to start your personalization efforts.
Beyond they will also be excited to open the email to see the kind of offers you have for them.
Luckily, we have the perfect solution for your email campaigns. Register with Omnisend today for free if you want to give your email recipients a personalized email experience.
Provide value to your email subjects
Emails that offer value to the recipients are more likely to be opened than those that don’t. While you don’t have to give things away for free, providing some sort of value is crucial to the success of your email campaign.
Whether that’s a discount, contest, coupon, or simply helpful information, ensure your New Year sale email subject lines communicate the value you provide.
Stir curiosity
Spark curiosity with your New Year email subject lines to improve open rates. Make the recipients feel that they’re missing out on something with your subject line. This tactic will compel them to click on your email to find the answer to what they’re missing.
Use questions and leave some information out in your New Year email subject lines to make your readers curious. This will lead to higher open rates and encourage readers to jump on your offers.
How to easily create New Year email subject lines?
Creating a compelling subject line that prompts your subscribers to open your email is crucial for every email campaign. After all, this is the first thing they notice when they receive your email, and you want to create a positive first impression.
Supercharge your next campaign
Find New Year email subject lines and many more to increase engagement.
But to keep coming up with enticing subject lines can get overwhelming. That’s where you can employ technology to assist your creativity.
Omnisend’s AI-powered email subject line generator can help you create impressive subject lines for your New Year email campaign. By simply providing the main keywords and an idea for the email, you can effortlessly generate impactful subject lines.
You can also use Omnisend’s email subject line tester to check the score of any subject line you’re considering using and choose the best Happy New Year subject line.
Get your New Year email campaigns right
The New Year is the perfect time to revitalize your email campaigns with creative and fresh subject lines. Make this new year your most successful yet with New Year email subject lines that captivate and inspire action.
Stand out by offering irresistible discounts, asking engaging questions, and using emojis strategically.
By combining the power of a strong email marketing system with these well-written subject lines, you can lay the groundwork for a dramatic uptick in your sales results.
Optimize your email campaigns and achieve your marketing goals for the new year with Omnisend
1. How do you start a professional email for the New Year?
Start with a warm greeting, such as “Happy New Year!” or “Wishing you a successful start to the year.” Follow with a positive message or update that aligns with your email’s purpose.
2. What are catchy subject lines for emails?
Catchy subject lines are concise, engaging, and relevant to your content. Use action words, personalization, or urgency. Examples include “New Year, New Deals!” or “Kickstart Your 2025 Goals Today.”
3. How long should my New Year email subject line be?
Keep your subject line between 40-60 characters to ensure readability across devices. Shorter subject lines grab attention quickly and prevent them from being cut short, especially on mobile devices.
4. Can I make my subject lines personalized?
Personalized subject lines resonate more with recipients. Use their name, location, or relevant details. For instance, “We Know You’ll Love These Savings, John” adds a personal touch.
5. When is the best time to send New Year emails?
Timing depends on your audience, but early mornings or early afternoons often see higher engagement rates.
6. Can I send multiple New Year-themed emails?
You can send multiple emails for New Year, but space them out to avoid overwhelming recipients. Use a series of emails to build anticipation, promote offers, and follow up with reminders or thank-you notes.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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