7 Cyber Monday email examples & tips to succeed in 2025

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Cyber Monday email campaigns will help you grab the attention of the millions of online shoppers actively searching for deals during the year’s busiest shopping period. 

But with so many ecommerce stores competing for inbox space, you need well-timed, personalized Cyber Monday emails to stand out in crowded inboxes and convert engaged shoppers into holiday season buyers.

An email marketing platform like Omnisend is essential to creating professional emails and implementing the automations for timely delivery.

A winning Cyber Monday email campaign doesn’t just send a great deal; it builds anticipation, creates urgency, and keeps shoppers engaged throughout this period.

Join us below for Cyber Monday email examples and tips to inspire your efforts.

Why send Cyber Monday emails?

Cyber Monday is one of your biggest opportunities to connect with ready-to-buy shoppers eagerly awaiting email deals and actively searching for online offers.

The statistics are astonishing: US shoppers spent a record $12.4 billion during Cyber Monday in 2023, and Omnisend merchants sent 159 million promotional emails.

From flash sales and countdown timers to gift guides and early-bird specials, Cyber Monday emails create irresistible shopping moments that drive sales. 

Your campaigns can create urgency through targeted segmentation and personalized recommendations. Sending special offers, discounts, and product recommendations based on past purchasing behavior can boost revenue significantly. 

The timing of your promotional messages can attract early-bird shoppers and last-minute deal hunters, helping to move your top sellers and hard-to-shift stock. This is where automation can help you: automated emails generated 29.3% of all email orders during the Cyber 10 while accounting for only 1.75% of email sends.

Omnisend helps you amplify your Cyber Monday promotions with email, SMS, and push notifications. This omnichannel approach will help you reach shoppers wherever they are, driving higher engagement and conversion rates.

You can amplify your Cyber Monday email efforts even further with strategic multi-channel promotion across social media, mobile apps, and website banners, maximizing visibility when consumer attention peaks.

7 effective Cyber Monday email examples & tips

To help you get set for your Cyber Monday email marketing campaigns, here are some tips and Cyber Monday email examples you can use as inspiration:

1. Highlight exclusive Cyber Monday deals

Exclusive Cyber Monday deals create urgency and FOMO (fear of missing out), driving shoppers to act fast before missing limited-time offers.

You can go further by making your offers exclusive to email subscribers and giving them a compelling reason to stay subscribed and engaged with your brand.

For instance, P&Co uses its Cyber Monday email to promote 20% off everything and makes it clear the offer ends on Tuesday, December 1:

This example uses the subject line “Cyber Monday Sale | 20% Off Everything ⚡” to provide upfront value and entice deal-hunting shoppers.

You can use this tactic to promote exclusive Cyber Monday sales that encourage customers to secure deals quickly — a real money-spinner when done right. 

2. Create urgency with time-sensitive offers

While exclusive Cyber Monday deals are compelling, time-sensitive offers ramp up the pressure and persuade your hardest-to-convince shoppers to buy.

Your emails could include countdown timers to grab an extra 10% off within the next hour, provide an exclusive code that expires within a few hours, or integrate stock counters into your product listings to create some serious FOMO. 

Mobile Point of Sale brand iKhokha uses time-limited discount codes in its Cyber Monday emails to encourage shopping sessions. Its email has the subject line “24 hours left on Cyber Monday ⏰” to hit the urgency home:

You can follow iKhokha’s lead with a similar time-sensitive subject line and a visually striking email. The example uses a black background and yellow CTAs to create contrast and draw all attention to the offer. 

3. Write compelling Cyber Monday email subject lines

Your customers’ inboxes will almost certainly be flooded with promotional emails before and during Cyber Monday. 

Aside from being one of your customer’s favorite brands, the only way to stand out and get your emails opened is with a compelling subject line. 

What do the best Cyber Monday email subject lines have in common? They use action verbs, create urgency, offer exclusive value, and spark customer curiosity.

Slip-on shoe retailer Kizik ticks all these boxes with the subject line “LAST CALL for Cyber Monday deals” in this email:

The use of “LAST CALL” in capital letters creates immediate visual and psychological urgency while tying it to the “Cyber Monday” event lends credibility and context to the time pressure.

Playful subject lines can also spark curiosity and drive better engagement. Consider using play-on words and fun emojis to stand out in crowded inboxes.

4. Use different discount tiers

Adding discount tiers to your emails will help your Cyber Monday campaign stand out and excite your shoppers about spending more. 

Instead of offering everyone a flat 20% discount, try creating levels of rewards, such as spending $50 for 15% off or spending $100 for 25% off. 

This discount pricing strategy will entice your customers to unlock better deals, boosting your revenue on Cyber Monday.

For instance, smoke odor-eliminating brand Veil uses tiered discounts in its Cyber Monday emails, offering 25%, 30%, and 35% off depending on purchase value:

You don’t have to offer discounts as high as 35%, but the higher you go, the more people will be likely to spend to qualify for the discount.

5. Make sure your emails are mobile-friendly

Mobile-friendly emails are an essential nowadays. Year by year, more customers are using their mobile devices to make online purchases. Non-responsive emails are quickly becoming even more off-putting to customers — so much so that it might totally prevent them from engaging with any marketing.

It might seem obvious to make emails readable for all of your subscribers. However, it’s worth keeping this in mind when designing your emails and crafting your campaigns.

Here’s a good example of a Cyber Monday email from Code Academy with a mobile-friendly design. Note how it has a vertical design, which makes it easy to scroll. This delivers a great reader experience.

6. Keep social media in mind

Running a successful business, you should value every customer’s touch to your brand. Since they have engaged with your email, invite them to connect on social media and follow you. If they do, you’ll have even more channels to reach them.

The evolution of social media networks creates a direct selling channel for your customers. Don’t miss the opportunity to put the big social buttons on your Cyber Monday emails.

This email from EmailTees gets the social media angle right. Note how it clearly asks recipients to follow them on Twitter (now X) and Instagram with links to its social accounts.

7. Use premade Cyber Monday email templates

The last thing you need is to stress and waste time with email design during the busiest shopping period on the calendar. 

Professional email templates give you a major head start — they’re already tested for deliverability across devices, optimized for engagement, and structured to highlight your offers effectively. 

Instead of wondering about button placement or image sizing, you can focus on crafting your message and offers.

For a quick start, Omnisend offers free Cyber Monday templates you can customize with your branding in minutes. You can add countdown timers, product listings, and discount codes to make your emails shoppable and interesting. 

Here’s an example of an Omnisend template:

This example is a blank canvas for your messaging and offers. For more templates, check out Omnisend’s email templates and builder. 

Cyber Monday email subject lines you can steal

The Cyber Monday subject lines with the highest open rates are engaging and demonstrate value upfront. A touch of personalization, even something as simple as saying “you,” can also entice opens. 

For instance, the subject line “Cyber Monday Savings! 20% Off” looks compelling, but it’s generic and won’t stand out in crowded inboxes. A better option might be “Your Cyber Monday 20% discount is waiting,” as it speaks directly to the person reading it. 

You can test any subject line you have in mind with Omnisend’s free email subject line tester — paste your title and let it do its thing. 

Struggling for ideas? Here are 20 subject lines you could use:

1. “? Your VIP Early Access to Cyber Monday”
2. “(Name), Don’t Miss Your Personal Cyber Monday Deal”
3. “⚡ 6 Hours Only: Your Exclusive Cyber Monday Gift”
4. “The Cyber Monday Deals We’re Keeping Secret”
5. “✨ Your Wishlist Items Just Went on Cyber Monday Sale”
6. “Ready? Your Cart Gets an Extra 30% Off Today”
7. “⏰ Your Cyber Monday Rewards Expire Tonight”
8. “Last Chance: The Cyber Monday Deal You’ve Been Waiting For”
9. “? Just For You: Triple Points This Cyber Monday”
10. “Warning: These Cyber Monday Deals Are Selling Fast”
11. “? Your Private Cyber Monday Access Code Inside”
12. “Don’t Open This Unless You Love Savings ?”
13. “We’ve Added Something Special to Your Cart”
14. “The Cyber Monday Deal That Changes Everything”
15. “? Your Friends Will Ask Where You Got This Deal”
16. “You’re Invited: Our Most Exclusive Cyber Monday Yet”
17. “? This Cyber Monday Offer Beats Black Friday”
18. “The 3-Hour Flash Deal You Can’t Miss”
19. “Your Cart Misses You (And It’s 40% Off Today)”
20. “? Unlock Your Mystery Cyber Monday Discount”

Best time to send Cyber Monday emails

Getting the timing for sending Cyber Monday emails right is critical for the campaign’s success. You want the emails to hit the receivers’ inboxes when they’re most likely to open them. For the last few years, the peak time for sending emails has been from 12-1 PM EST.

However, remember that there will be many Cyber Monday deals to compete with. With this in mind, you should weigh the benefits of sending them at this popular time or sending them earlier, and if you already have data on your audience’s preferred time to open an email, use it here.

Wrap up

Successful Cyber Monday email campaigns combine compelling offers, strategic timing, and professional execution. Here are the key takeaways to remember:

• Craft attention-grabbing subject lines that stand out in crowded inboxes
• Create urgency with exclusive deals and time-sensitive offers
• Use tiered discounts to encourage larger purchases
• Take advantage of pre-made templates to save time and ensure professional presentation
• Include social media follow buttons to connect with customers across channels
• Plan campaign emails for key timing windows like 12-1 PM EST
• Leverage automated emails, which drove 29.3% of orders from just 1.75% of sends during 2023’s Cyber 10

Remember that the success of your Cyber Monday campaign depends on preparation and execution. Start planning early, segment your audience effectively, and use Omnisend’s automations to deliver personalized experiences that convert browsers into buyers.