Early bird emails are designed to offer exclusive, early access to upcoming sales, discounts, events, or product launches, allowing businesses to build anticipation and reward loyal customers.
These emails tap into the power of urgency and exclusivity, encouraging recipients to take action before the general audience gets access to an event.
They aren’t limited to event promotions — they’re widely used across industries to provide early access to Black Friday deals, pre-order campaigns, and membership perks.
By offering these early opportunities, brands can inspire customer loyalty and drive sales early.
This article highlights seven inspiring early bird email examples to help you craft compelling campaigns that stand out.
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An early bird email is used to offer exclusive deals, promotions, or access to a limited-time event before it becomes widely available or rolls out to the general audience.
It leverages the principle of urgency and exclusivity, encouraging recipients to act quickly to take advantage of an opportunity that others may not yet have access to.
Promoting limited-time events, like flash sales or webinars
The benefits of early bird emails are clear — they help businesses drive early engagement, reward loyal customers, and build anticipation for upcoming events or campaigns.
By creating a sense of urgency, early bird emails boost sales and strengthen relationships with your audience, ensuring they feel valued and included in your brand’s journey.
7 early bird email examples
Crafting the perfect early bird email is key to creating FOMO and driving early engagement for your events and promotions.
Irresistible early bird discount email examples and engaging early bird email subject lines can help you perfect your emails.
If you’re looking for an easy way to get started, using Omnisend’s free newsletter templates offers a quick and professional solution. These templates can help you create stunning early bird sales event email campaigns that capture attention and deliver results.
Now, let’s look at seven early bird email examples to inspire your next campaign:
Postable’s early bird Black Friday email is a prime example of how to create urgency and encourage early purchases. The subject line grabs attention immediately, while the body of the email emphasizes exclusivity with phrases like “Early access.” Adding a Black Friday coupon code of “EARLY25” makes engagement even more tempting.
It piques interest and appeals to consumers eager to secure deals before the last-minute rush.
The clean and focused design makes it easy for readers to act quickly. The inclusion of clear CTAs and enticing visuals further enhances engagement.
2. Flings
Subject line: “The early bird Black Friday sale is live!”
Image via Really Good Emails
Flings effectively captures the spirit of early bird marketing with this dynamic Black Friday email. The subject line creates a sense of urgency while signaling exclusivity, compelling recipients to open the email immediately.
Creating appealing emails using Black Friday email templates can be useful in enticing customers who prioritize securing deals before the rush begins by marketing the sale as an exclusive early access event.
The messaging in this email focuses on limited-time deals, using strong action-oriented phrases to encourage more purchases. Its design stands out with its vibrant visuals and simple layout, ensuring the offer takes center stage.
The prominent CTA directs users to shop instantly, leaving no room for confusion.
3. Packlane
Subject line: “?The early bird gets 10% off custom boxes!”
Image via Really Good Emails
Packlane’s early bird email is a textbook example of using incentives to encourage action.
The subject line is concise and compelling, combining the classic “early bird” phrase with a clear discount offer. This instantly grabs the recipients’ attention and entices them to learn more by opening the email.
The email design is sleek and professional, highlighting the 10% discount prominently. The messaging emphasizes the time-sensitive nature of the deal, prompting quick action without overwhelming the reader. For marketers looking to stand out, integrating emojis in email subject lines can add personality and drive engagement.
Packlane also uses vibrant visuals to showcase its custom box designs, reinforcing the value of the offer.
4. Fitbit
Subject line: “Get early access to our Black Friday sale!”
Image via Really Good Emails
Fitbit’s early bird email capitalizes on exclusivity, creating a sense of privilege for recipients. The headline “Don’t wait for Black Friday” gives a sense of exclusivity by offering early access to a highly anticipated sale along with a chance to save up to $100. By putting a value on this, the reader knows exactly how much they can benefit from the sale, making them not want to miss out.
The email design is clean, featuring Fitbit’s signature style with simple yet engaging visuals. It highlights the benefits prominently, ensuring that readers understand the value they’re receiving.
Additionally, the call to action (CTA) buttons are strategically placed and have clear messaging, guiding recipients toward purchasing.
By offering a head start, Fitbit generates urgency and builds a connection to its audience. It rewards loyal customers with exclusive deals before the general public gets access to the sale.
5. Organics Ocean
Subject line: “Early Black Friday Access”
Image via Really Good Emails
The Organics Ocean email effectively grabs attention with its pop colors against a dark background. The subject line and header emphasize exclusive early access to Black Friday deals and engage the reader right from the start.
The bold yellow banner at the top draws the reader’s eye to the offer, while the minimalist green backdrop aligns with the brand’s eco-friendly image.
The focus is on the product, and the images are framed by a glowing effect that hints at premium value. The “Get Early Access” CTA button is prominently displayed, encouraging immediate action.
By offering savings “before everyone else,” the email speaks directly to its premium shoppers who would like to have the products before others.
This great early bird discount email sample is well-designed and uses a straightforward approach to maximize the impact of early bird promotions.
6. Liquid Death
Subject line: “Get Early Access to 40% Off Sale!”
Image via Really Good Emails
Liquid Death’s early bird email is a bold example of how to combine humor and a dramatic offer to grab attention. The subject line cuts straight to the point: the generous 40% discount site-wide on “early access.”
The minimalist design uses only two colors against the black background so that the focus stays on the content without distractions. Paired with the humorous and direct CTA, the email can drive immediate action, creating a sense of excitement that resonates with its target audience.
Instead of a standard “Shop Now,” the email uses “HELL YES,” which goes with the energetic tone of the brand.
By offering an early bird deal and using the discount pricing strategy, Liquid Death aims for early conversions and strengthens brand loyalty among its most engaged audience.
7. TWOTWO
Subject line: “Early Bird Black Friday Sale is Live! ?️”
Image via Really Good Emails
TWOTWO’s early bird Black Friday sale email effectively combines clarity and directness. This great early bird discount email uses a straightforward approach to maximize the impact of early bird promotions.
The subject line announces the sale with a simple, no-nonsense approach that tells readers it’s live. Adding phrases like “loyal customers like you” acknowledges its appreciation of the customer and makes the email feel more personal.
The email’s clean layout presents the discount and a relatable coupon code at the top, ensuring key information is immediately visible. A prominent “Shop TWOTWO” CTA button is placed for easy access, prompting quick action.
Key elements of effective early bird emails
An early bird email is about creating a compelling message that prompts swift action and, at the same time, is compelling enough to build excitement. However, don’t forget to clearly highlight the benefits for your subscribers to make the email feel more than just a promotional message.
Let’s break down the key elements that make an early bird email truly effective:
Subject lines that capture attention
Subject lines are the first thing your recipients see, so it’s crucial to make them attention-grabbing. A strong subject line for an early bird email immediately piques interest and motivates people to open the email to learn more about the offer.
Phrases like “Limited time offer” or “Exclusive early access” can encourage readers to open the email.
Personalization can also boost engagement, such as including the recipient’s name or referencing their past behavior. Using the best email subject lines ensures your message stands out in crowded inboxes.
Clear and persuasive messaging
Once a recipient opens your email, the message should be concise and persuasive. Highlight the main benefits of the early bird offer, making it clear why they should act now.
Focus on urgency and scarcity, emphasizing the limited nature of the offer with phrases like “only available for 48 hours” or “exclusive to our first 100 customers.”
However, avoid overwhelming readers with too much information by making the content easy to read.
Instead, use bullet points, bold text, or short, impactful sentences to communicate the most compelling aspects of the deal quickly and effectively.
Enticing incentives
Offering valuable incentives is a key motivator for email recipients. Whether it’s a special discount, a freebie, or exclusive access to a sale, make sure the incentive is convincing enough to drive action.
Display the reward upfront, using bold headlines or eye-catching visuals to ensure it stands out. Tie the incentive to the urgency of the email — show recipients they’ll miss out if they wait too long, with phrases like “limited-time offer” or “only while supplies last.”
A well-crafted incentive drives immediate action and can turn hesitant readers into loyal, repeat customers.
21 early bird email subject lines you can steal
Crafting an irresistible subject line is fundamental to capturing your audience’s attention. To inspire your next early bird email campaign, here are 21 subject lines that can help improve open rates.
If you’re struggling to come up with the perfect subject line, use Omnisend’s free subject line generator to write clickable subject lines in minutes.
Now, let’s look at some impressive early bird email subject lines:
? BEST EARLY BIRD DEALS INSIDE!
No More Waiting! You’re First In Line… ⏳
?️ Early Birds Save BIG!
WE HATE TO SEE YOU WAIT…
? Early Access, Limited Time!
You Asked, We Listened… ?
? Save BIG Before The Prices Rise!
Your LAST CHANCE To Grab It Early! ?♂️?
⏰ Don’t Miss This Sale Window…
? Rise Early, Save Early!
YOU HAVE 48 HOURS… ⏱️
Be The First To Know… ?
? Early Bird Pricing Ends SOON!
The Clock Is Ticking: Join The Early Bird Sale NOW! ?
LIMITED STOCK FOR EARLY BIRDS!
? Catch This Deal Before Your Friends!
Your Early-Bird Advantage Awaits… ?
? Don’t Snooze — Or You May Lose!
Save Now Or Regret Later… ?
YOU’RE IN THE EARLY ACCESS CLUB!
? The Early Bird Gets The BEST Deal!
Wrap up
Using early bird emails is a proven strategy for driving urgency and rewarding loyal customers with exclusive, time-sensitive offers.
By crafting attention-grabbing subject lines, delivering clear and persuasive messaging, and offering lucrative incentives, you can ensure your emails stand out in crowded inboxes.
Whether you’re launching a seasonal sale, an event, or an exclusive promotion, early bird emails are versatile tools to engage your audience effectively.
Start implementing these strategies today and watch your campaigns achieve higher open rates, click-throughs, and sales.
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Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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