20 best home decor Shopify stores in 2025: Is it profitable?

Reading Time: 18 minutes

Home decor Shopify stores are thriving as more consumers turn to online shopping for stylish and functional home essentials. 

With its highly customizable themes, extensive app ecosystem, and scalable infrastructure, Shopify makes it easy for brands of all sizes — from small artisan shops to large retailers — to tap into this demand and create a seamless and competitive shopping experience.

As well as its user-friendly platform, Shopify also supports multiple sales channels, enabling brands to sell on social media, marketplaces, and websites. But to truly scale, home decor stores need strategic marketing and automation to engage customers fully. Automation tools help businesses streamline email and SMS marketing, automate customer journeys, and maximize conversions — everything you need to stand out in this competitive space.

In this article, we’ll explore the best home decor Shopify stores and highlight their unique approaches and business models. We’ll also answer an important question: Is an ecommerce home decor business profitable?

Is selling home decor online profitable in 2025?

The home decor market shows a thriving and promising opportunity for online sellers, supported by exponential growth. Here are some recent statistics:

• According to Market.us News, the global home decor market is projected to reach approximately $949 billion by 2032, up from $672.20 billion recorded in 2022, growing at a CAGR of 3.60% from 2023 to 2032
• In 2025, market size projections from Statista show key product types such as candles reaching $11.51 billion, carpets and rugs $51.87 billion, curtains $44.31 billion, and decorations $31.36 billion
• The US remains a leader in the home decor market, generating $35.44 million in revenue for the online home decor market, followed by China, generating $21.16 million (Statista)
• In terms of distribution channels, Market.us also revealed that ecommerce channels are contributing to 11% of the market share, showing the increasing consumer shift towards online shopping for home decor items

Best home decor Shopify stores in 2025

Several top Shopify stores have distinguished themselves by carving out unique niches, showcasing exceptional design features, and employing compelling marketing strategies. Below is a curated list of 20 exemplary home stores with an overview of their standout features and key takeaways for aspiring merchants:

1. Lulu and Georgia
2. Burrow
3. Revival Rugs
4. HORNE
5. Parachute Home
6. Dormify
7. Brooklinen
8. Interior Define
9. MirrorMate
10. SureFit
11. Wayfair
12. One Kings Lane
13. Ruggable
14. Castlery
15. Fy!
16. Eurus Concept
17. Jenni Kayne
18. Apt2B
19. Snowe
20. Industry West

1. Lulu and Georgia

Lulu and Georgia is a high-end home decor Shopify store and furniture brand known for its upscale, curated collections. It blends modern and vintage aesthetics, offering everything from furniture to rugs, lighting, and decor for design-conscious homeowners.

Top features

• Clean, minimalistic website with aesthetic visuals 
• A comprehensive FAQ section provides transparency and reduces the need for direct support
• Prominent sections to get the user to where they want to be in as few clicks as possible

Key takeaways

• Invest in visuals: High-quality photography is essential for showcasing the details and style of your items
• Ensure seamless navigation: Intuitive layouts ensure users can find what they need quickly, removing frustration and improving conversions

Lulu and Georgia leverage email marketing to boost customer retention, offering subscribers a 10% discount on their first purchase. Additionally, the brand’s influencer program highlights real-life applications of its products to drive engagement. 

2. Burrow

Burrow is a furniture store specializing in modular and aesthetic pieces designed for modern living. Burrow has positioned itself as a go-to brand for smart and functional home decor by solving common furniture issues, like complex assembly and difficult transportation.

Top features

• Showcases its use of sustainable materials through trustworthy FSC-certification
• Modular designs and multi-purpose product functionality allow customers to customize furniture
• User-friendly online experience featuring intuitive navigation, 3D product previews, and financing options

Key takeaways 

• Solve customer pain points: Address common frustrations, like Burrow does, with easy assembly and financing options to reduce barriers to purchase
• Focus on design aesthetic: Your website should complement your product offering — like how Burrow’s minimalist layout reflects the simplicity of its modular furniture

Burrow leverages social proof through customer reviews and awards to build credibility and trust with customers. Seasonal sales tactics, including limited-time discounts and offers, are provided to encourage quick purchases.

It also leverages email automation to deliver well-timed and relevant content that enhances the customer experience. According to Mailcharts, this has led to weekly email sends of seven and an average promotional rate of 52%.

3. Revival Rugs

Revival Rugs is one of the best home decor online stores, specializing in both vintage and contemporary rugs. The brand focuses on handcrafted pieces that blend traditional artistry with modern aesthetics. Its mission is to make high-quality, sustainably made rugs accessible to a wide audience.

Top features

• The website has an intuitive navigation with categories based on rug types, sizes, and styles
• Emphasis on sustainability and craftsmanship is evident throughout the site, showing its commitment to quality
• Free shipping, easy returns, and a discount on first purchases are presented to encourage conversions

Key takeaways 

• Emphasize a clear value proposition: Highlighting unique selling points can differentiate your brand
• Provide customer incentives: Offering promotions and easy return policies can strengthen trust and drive sales

Revival Rugs uses email marketing to inform customers about new arrivals and exclusive offers. It also has a referral program, incentivizing existing customers to bring in new ones. 

4. HORNE

HORNE curates a collection of authentic modern design pieces. It sells furniture, lighting, and accessories from globally renowned brands. The home decor Shopify store focuses on thoughtfully designed home decor pieces that showcase quality and craftsmanship while seamlessly blending style and functionality to elevate homes.

Top features

• Easy navigation with clear categories, helping customers find items easily
• Authentic modern design, featuring products from top brands like Ferm Living and Gubi
• Special offers to motivate new customers to complete a purchase

Key takeaways 

• Curate high-quality products: Providing a selection of premium items can attract discerning customers
• Effective use of promotions: Strategic discounts can entice first-time buyers and increase conversions

HORNE employs email marketing to share offers, invites, and updates. The website features customer testimonials and press mentions, helping the brand build trust and credibility. It also leverages collaborations with designers and brands to expand its reach.

5. Parachute Home

Being one of the top names among home decor stores, Parachute Home specializes in luxurious bedding, bath essentials, and home decor made from high-quality, eco-friendly materials. This ecommerce home decor store’s minimalist designs and comfort-focused products cater to consumers seeking style and sustainability.

Top features

• A clean, uncluttered website design reflects its minimalist aesthetic and ensures easy navigation
• Detailed product descriptions and authentic customer testimonials help build trust
• Free shipping and a generous return policy to reduce purchase hesitation and improve buyer confidence

Key takeaways 

• Emphasize quality: Providing in-depth product details and reviews can reassure potential customers and drive conversions
• Offer customer-friendly policies: Free shipping and easy returns encourage more sales by lowering the perceived risk of purchasing online

Parachute Home uses automated email sequences to welcome new subscribers and inform them of promotions. Its content marketing approach includes a blog with home decor tips, positioning it as an expert in the field.

6. Dormify

Dormify is a home decor Shopify store that sells trendy and functional dorm room decor. Catering specifically to college students, the brand curates a selection of bedding, furniture, and accessories, making it easy to create a personalized and cozy living space.

Top features

• A colorful design with intuitive navigation improves the shopping experience and resonates with its target audience
• Pre-styled, Pinterest-worthy room designs help with choice overload and allow customers to visualize their ideal space
• An interactive Bed Visualizer Tool that lets customers customize and preview their bedding before purchasing

Key takeaways 

• Personalize shopping experience: Offer curated shopping experiences to help customers make confident purchasing decisions
• Focus on a niche: Honing in on a specific audience builds a loyal community and differentiates your brand 

Dormify uses email marketing to announce new arrivals, promotions, and design tips. On social media platforms like Instagram and TikTok, the brand actively engages with its audience by showcasing beautiful room designs and hosting exciting contests. 

7. Brooklinen

Brooklinen is a leading home decor Shopify store selling high-quality, comfortable bedding, bath essentials, and home decor. With a direct-to-consumer model, it focuses on premium materials while making luxury more accessible and affordable.

Top features

• The website features clear categories so customers can find desired products quickly and easily
• High-quality images and detailed descriptions help customers make informed decisions
• Limited-time discounts, bundle savings, and free shipping on orders create a sense of urgency and encourage higher-value purchases

Key takeaways 

• Effective promotions: Time-sensitive offers and bundle deals can drive sales and increase average order values
• Customer assurance: Having generous return policies and warranties can alleviate purchasing hesitations 

The brand heavily relies on email marketing to nurture leads and retain customers. Brooklinen also showcases its products and engages with customers on Instagram and Pinterest to build a loyal community around its products.

8. Interior Define

Interior Define stands out among home decor dropshipping Shopify stores by offering fully customizable, made-to-order furniture pieces and home essentials. With 150+ fabric choices, 25+ collections, and flexible design services, the store provides a seamless experience from customization to delivery. 

Top features

• Interactive drag-to-explore feature and cards featuring products to simplify browsing
• Exceptional customization options for dimensions, fabrics, and leg styles
• Complimentary one-on-one support from design experts for customization and purchase

Key takeaways 

• Carve a niche for your store: Interior Define focuses on custom furniture, demonstrating the power of specializing within the broader home decor market
• Invest in customer support: Providing quality support reduces the number of enquiries you receive and also makes the customer feel more confident in purchasing

Interior Define encourages repeat purchases with a trade program, flexible return policies, and ongoing engagement via email newsletters.

9. MirrorMate

MirrorMate is a popular home decor Shopify store that uniquely addresses the aspect of bathroom home aesthetics. It provides custom, easy-to-install frame kits that transform plain, wall-mounted mirrors into stylish focal points. 

Top features

• With over 65 styles, MirrorMate caters to diverse tastes, from modern slim frames to rustic barnwood designs, all of which customers can order a sample
• Offers a user-friendly “Build My Frame” online tool that guides customers through the measurement process
• Video and guides with clear instructions reinforcing the brand’s promise of seamless DIY installation

Key takeaways 

• Sample ordering: Just like MirrorMate, allowing customers to experience your products firsthand before making a purchase can improve customer confidence
• Niche specialization: Focusing on a specific product category can create a strong brand identity and attract a more targeted audience for your brand

The store emails customers about new arrivals, promotions, and unique styles. Plus, it shares customer photos, how-to videos, and home makeover inspirations on YouTube, Instagram, Pinterest, and TikTok. 

10. SureFit

SureFit is a top-rated home decor Shopify store offering aesthetic and practical solutions for homeowners. Specializing in furniture slipcovers, protectors, pet-friendly covers, and home textiles, the brand helps customers achieve a polished look without the cost of replacing furniture. 

Top features

• Offers a wide variety of slipcovers, protectors, and pet covers, catering to diverse furniture types and styles
• The website has clear categorization and product descriptions that simplify the shopping experience
• High-quality images and lifestyle shots are used to showcase products in real home settings

Key takeaways

• Focus on a specific audience: Identifying and addressing specific customer pain points can help direct sales to your store 
• Improve store navigation: If you plan to start a Shopify store, you should prioritize intuitive store design and a filtering system

SureFit’s marketing approach involves a mix of its affiliate product and SEO-optimized product pages. Clear descriptions, keyword-rich content, and structured product pages help with organic search rankings.

11. Wayfair

As one of the best home decor stores, Wayfair has a vast inventory covering everything from furniture and lighting to decor and kitchenware. It positions itself as a one-stop shop for everything home, from budget-friendly basics to high-end statement pieces. 

Top features

• Excellent interface with category-based navigation, smart search filters, and product recommendations 
• Fresh-picked favorites for quick product selection that also hint at what other customers love 
• Visual search and room planning tools to make it easy for shoppers to visualize pieces

Key takeaways

• Streamline navigation: It’s important to use a well-structured menu and filters to help customers find what they need 
• Use social proof to drive engagement: Highlighting popular products can influence purchase decisions

As per Wayfair’s “Scalable Daily Sales Email Sending Decision Model,” it is looking forward to integrating automation. Its team is already using customer data like page views, add-to-cart rates, email clicks, orders, and historical preferences to determine when to send an email and what to expect from the customers to gain maximum results from email marketing campaigns. 

12. One Kings Lane

One Kings Lane is another high-end home decor Shopify store that specializes in curated collections of furniture, lighting, rugs, and vintage decor. The store stands out by offering both ready-to-ship products and custom design services, providing a unique shopping experience.

Top features

• Has a “Shop the Edit” section to encourage customers to purchase complementary products for a cohesive look 
• The homepage highlights new arrivals, best-sellers, and limited-time sales to drive conversions
• Complimentary design consultations to provide personalized assistance to customers, improving their experience and trust in the brand 

Key takeaways

• Differentiate through value-added services: Personalized services and curated selections can attract high-value customers
• Invest in lead generation and nurturing: Use incentives and valuable content to grow and nurture your email list

One Kings Lane uses its email newsletter to provide consistent updates and promotions. Its blog also serves as a marketing tool to promote the Shopify store and attract organic traffic. 

13. Ruggable

Ruggable has redefined the rug market by focusing on washable, contemporary rugs, addressing a common pain point for homeowners. It positions itself as the solution for busy households and pet owners, combining practicality with modern design. 

Top features

• Ruggable’s blog provides interior design inspiration, care tips, and customer stories, establishing the brand as an authority among home decor Shopify stores
• Ruggable’s Shopify store has clear product categories and an intuitive search function for straightforward navigation
• Collaborations with well-known designers and pop culture brands enhance its appeal and expand market reach

Key takeaways 

• Differentiate your brand: Identify your niche and dominate it with a unique product offering
• Leverage content marketing: A blog can position your brand as a trusted and go-to space for information and inspiration

As per a report on LinkedIn, Ruggable achieves a 25% open rate, 4.5% CTR, and a 5% conversion rate through personalized email campaigns that include welcome series, abandoned cart reminders, and seasonal promotions.

14. Castlery

Like some of the best home decor Shopify stores, Castlery focuses on timeless and functional furniture. Its product range includes sofas, tables, beds, storage solutions, and accessories, all crafted to fit contemporary and minimalist aesthetics.

Top features

• Interactive Virtual Studio and Web AR tool to let shoppers visualize how furniture will look, increasing their confidence in purchasing
• Easy-to-navigate categories, a quick search function, and high-quality, lifestyle-focused visuals to show the products in a relatable home environment
• Prominent display of customer reviews and user-generated content from Instagram builds trust and credibility

Key takeaways

• Omnichannel marketing: Combining email and social media can promote consistent customer touchpoints and maximize reach
• Incorporate social proof: Featuring product reviews and ratings can increase trust and influence buying decisions

The brand runs targeted email campaigns, including sale alerts (like its Presidents’ Day Sale), and runs referral and loyalty programs to incentivize repeat purchases and word-of-mouth marketing.

15. Fy!

Fy! is a strong contender among home decor dropshipping Shopify stores, offering a handpicked collection of wall art and home living items. It serves as a unique marketplace featuring independent artists with a diverse selection of prints, framed art, and canvas pieces.

Top features

• Clean and visually engaging website and mobile app with intuitive filters, which simplifies product discovery
• The store embodies a modern, artsy aesthetic, attracting young and trend-conscious buyers
• Limited-time discounts, bestseller highlights, and social proof to increase conversion

Key takeaways

• Streamline fulfillment: Providing free shipping and hassle-free returns can reduce friction and improve buyer confidence
• Optimize for mobile sales: Get a dedicated app with a mobile-friendly design to align with the growing trend of mobile shopping 

Fy! uses social media platforms like Instagram and TikTok to showcase new and trending wall art and living room design inspirations to reach its audiences.

16. Eurus Concept

Eurus Concept is one of the go-to Shopify home decor stores for fashionable furniture with a modern touch. This brand has carved a niche with a focus on luxurious, often plush, furniture, particularly its bouclé upholstered pieces, which are a major draw.

Top features

• Comprehensive product ranges that cater to diverse home furnishing needs
• Personalized design choices with a variety of premium fabrics, colors, and finishes to match different interior styles
• Global shipping and customs clearance plus a 30-day return policy to ensure a risk-free shopping experience 

Key takeaways

• International customer service: Simplify the international process by ensuring transparent shipping policies
• Offer high-value incentives: Discounts are a powerful way to attract and convert new customers

Eurus Concept has a newsletter subscription for early access to sales, new arrivals, and promotions. The brand also maintains a presence on social media platforms, driving traffic and engagement.

17. Jenni Kayne

Jenni Kayne Home is a luxury home decor Shopify store that sells nature-inspired furniture and home accessories. The brand focuses on luxury and seamless styling, attracting homeowners looking for elevated yet functional decor.

Top features

• The store’s clean, neutral-toned design mirrors the brand’s minimalist aesthetic
• Navigation is intuitive, with well-structured categories and segments for easy browsing
• Strategic placements of CTA buttons, best-seller highlights, and urgency-driven promotions encourage purchases

Key takeaways

• Build a strong brand narrative: Clearly communicate your brand’s values and unique selling proposition
• Cultivate customer loyalty: Implement rewards programs and incentives to encourage repeat business

Jenni Kayne uses email newsletters to spotlight new arrivals and exclusive offers, such as the limited-time promotions for rewards members. The brand also uses social media platforms like Instagram, Pinterest, and more to showcase its products and build a community. 

18. Apt2B

Apt2B is one of the modern home decor Shopify brands that offers fashionable and customizable furniture. The store caters to a broad audience, from apartment dwellers to those furnishing larger homes, with a focus on made-to-order seating and ready-to-ship items. 

Top features

• Detailed filtering options on the website with clear categories and subcategories
• Free fabric swatches, 3D room previews, and easy financing options to remove purchase hesitations
• Ready-to-ship collections and bundles make the buying experience more convenient

Key takeaways

• Prioritize customization: Customizable products increase the chance the customer will find something they like and make a purchase 
• Offer flexible payment options: Financing options to make products more accessible and reduce cart abandonment

The store promotes sales, new arrivals, and exclusive offers via its newsletter. Plus, Apt2B runs a resource library covering interior design tips and home styling ideas to attract organic traffic to the store.

19. Snowe

If you’re looking for a home decor brand that redefines everyday living by offering thoughtfully designed home essentials without the luxury price tag, then Snowe is your go-to destination. The store’s products span several categories, featuring items crafted from premium materials. 

Top features

• Snowe’s website showcases its product with high-resolution images, displaying the quality
• It employs strategies like free shipping on orders and limited-time discounts to encourage purchases
• Provide a Buy Now, Pay Later flexible payment option, making its products more accessible

Key takeaways

• Streamline navigation: Organize products into intuitive categories to enhance user experience 
• Present multiple payment options: Flexible payment options remove a barrier to purchase

The online store uses email marketing to engage with its audience, offering a 10% discount for new subscribers. Its “Magazine” section drives organic traffic and establishes the brand as a lifestyle authority. 

20. Industry West

With a select collection of seating, tables, storage, and decor, Industry West positions itself as a top Shopify store for functional yet visually appealing furnishings. Industry West caters to designers and commercial buyers, delivering exclusive pricing and project-based collaborations.

Top features

• It uses promotional banners and featured sections for sales, ensuring that customers are always aware of current deals
• Industry West also uses social media platforms to showcase its products, broadening its reach and brand awareness
• A dedicated trade program caters to interior designers, architects, and commercial buyers, offering bulk discounts 

Key takeaways

• Optimize for user experience: A well-organized website with easy navigation can drive conversions
• Customer feedback: A feedback form on the website that offers an incentive for completion

Industry West uses email automations to promote offers and for sale announcements. These emails also focus on new product announcements that are sent to new and existing customers for conversion and retention.

What makes a home decor Shopify store successful?

Creating a thriving home decor Shopify store requires crafting an online experience that attracts customers and encourages them to buy. Let’s explore some of the key elements that can contribute to a winning formula for a home decor Shopify store:

Aesthetic store design

A well-designed Shopify store should reflect the style of the products. Minimalist, modern, or cozy — your store’s layout should align with your brand identity. Use neutral color palettes with pops of color from product images.

User experience and navigation 

Customers appreciate a smooth, frustration-free browsing experience. As such, your store should load fast and have an intuitive menu structure with clear categories. A search filter is also needed to make finding products easy.

Take a look at SureFit’s search filters, showing popular searches and even trending products:

High-quality visuals

Strong visuals make products more desirable. Showcase your products in the best possible light and use high-resolution images that allow customers to zoom in and see the details. You can use interactive elements like 360-degree views or videos to promote engagement. 

Conversion-driven features

Trust-building elements like product reviews and user-generated content can help increase conversions for your Shopify home decor store. 

Additionally, features like trust badges and money-back guarantees can reassure customers. A seamless checkout with multiple payment options is also important to prevent abandoned carts.

Marketing and retention strategies

Strategies like search engine optimization, influencer collaborations, and content marketing can bring in organic traffic. 

But driving traffic to your store is only half the battle. You need to retain customers and encourage repeat purchases. Loyalty programs, exclusive discounts, and follow-up emails can help nurture long-term relationships. 

For example, Revival Rugs offers a limited-time discount prominently on the homepage to encourage customers to purchase its products:

Insights to improve a home decor business online on Shopify

Running a successful home decor business online requires effort. Shopify offers powerful tools to help, but using the right strategies makes all the difference. Here are a few insights to bring your store success in the competitive online home decor space. 

Successful home decor Shopify stores share a few key characteristics:

• Cohesive branding: Top Shopify home decor stores cultivate a distinct branding style, whether it’s minimalist, bohemian, or mid-century modern, across product photography, website design, and social media
• High-quality and styled product visuals: The best home decor online stores use professional photography and videography to showcase products in realistic settings to help customers envision the products in their own homes 
  
  Parachute Home excels at this by presenting products in fully styled rooms rather than on plain backgrounds: 

• Strong storytelling to drive engagement: Successful home decor brands share their brand story, inspirations, and the craftsmanship behind their products
• Comprehensive product descriptions: Including key information about the product (dimensions, materials used, etc.) can instill confidence in consumers to know they are making an informed decision
  
  For instance, Lulu and Georgia include all the necessary product information for each item on sale:

• Social proof: Top-performing home decor Shopify stores leverage customer reviews, testimonials, and user-generated content to build trust in new shoppers about product quality and satisfaction
• Strategic discounts and limited-time offers: Many home decor brands use promotions strategically to increase conversions without devaluing their products, like seasonal promotions, exclusive member perks, or limited-time bundles

Best Shopify apps for home decor stores 

Several apps can help you run your home decor Shopify store seamlessly. Here are some of the best Shopify apps for home decor stores that you can integrate into your store:

• Omnisend: A powerful SMS and email marketing tool that’s intuitive and accessible to businesses of all sizes
• Image Zoom: Customers can zoom in on product images for a detailed view
• AR Preview: Enable augmented reality for a virtual in-home experience
• Loox: Shopify review app for collecting and showcasing customer reviews with images

Tips to improve your home decor Shopify store

1. Elevate branding and visual appeal

Use high-resolution images and lifestyle shots with a cohesive color palette and clean and intuitive design, ensuring easy navigation and a seamless shopping experience that encourages conversions.

2. Use storytelling for higher conversions

Craft compelling product descriptions that highlight craftsmanship, sustainability, and uniqueness. Use blog posts and videos to share the inspiration behind collections, making your brand more engaging.

3. Optimize for SEO to drive organic traffic

Use relevant keywords like “modern home decor” and “handmade furniture” to improve search rankings, optimize product descriptions, meta titles, and alt text, and implement an internal linking strategy to improve navigation.

4. Build long-term growth with email and SMS marketing

Send personalized recommendations and exclusive discounts to keep customers engaged. Automate cart recovery emails and SMS reminders to reduce abandoned carts. Promote seasonal trends through newsletters to keep your audience interested and drive repeat purchases.

Omnisend provides visually appealing email newsletter templates that can be customized to match your brand aesthetic. Below is an example of a newsletter template from Omnisend:

Final thoughts

Shopify gives you everything you need to build, grow, and scale a home decor brand that captivates and converts. With its intuitive interface and comprehensive ecommerce tools, standing out in a crowded market has never been easier.

We’ve analyzed 20 standout home decor Shopify stores — each bringing something unique to the table. Whether it’s high-end aesthetics or sleek, minimalist design, these brands prove what’s possible with the right strategy.

By tapping into Shopify’s powerful store features and marketing tools like Omnisend, you can sharpen your approach, streamline operations, and drive serious sales.

Shopify home decor stores FAQs