You don’t have to wait until Mother’s Day arrives in order to make sales for the occasion.
Instead, you can add a Mother’s Day popup to your website to grow your list with people who are actively looking to purchase for this day. Mother’s Day spending in the US alone surged from $15.7 billion in 2007 to 35.7 billion in 2023, so there’s plenty of commercial opportunity here.
To create an effective Mother’s Day popup, avoid pushy tactics. The key is in creating popups that emotionally connect with your audience and capture the essence of what this special occasion is about.
To help you boost your marketing efforts during this holiday, we’re going to show you how to create Mother’s Day popups, why you should use them, and some best practices to keep in mind.
Grow your email list and boost sales with ease using Omnisend’s Mother’s Day popups
Popups continue to be an effective way to grow your email list, with an average 3% conversion rate.
The more relevant you make your popups, the more likely it is that they’ll perform well — growing your email list even faster.
With people starting to think about Mother’s Day in the weeks ahead of its arrival, updating your popups to display relevant messaging and offers is a great way to capture their attention.
To make this process quicker, Omnisend has pre-built Mother’s Day popups in its template library, such as the following:
These are available to all customers, even on the free plan. Simply log into your account to access them.
How to build popups in Omnisend
Log into your Omnisend account and click Forms in the menu, and then click the button to create a form. This will take you to our extensive template library.
On this page, you’ll be able to filter the templates by theme, goal, and type. We’re going to choose Popup:
Then you’ll see all the templates for popups:
Choose your favorite and you’ll be taken to the Form Builder, where you can customize everything including your font, colors, imagery, offer, CTA, and the success message your visitors will see. Once you’re done, save the form and it’s ready to publish on your site.
For a full demonstration of creating signup forms, check out our walkthrough video:
Best practices for your Mother’s Day popups
While you can simply select a form template, change a few details and hit publish, if you want to get the absolute best performance from your popups then we recommend taking a few extra steps:
1. Have a clear CTA
Your website visitors are probably in a hurry, so any popup needs to grab their attention and not demand too much time. A clear CTA will tell them exactly why they should give you their email address — and also helps to ensure your list remains high quality.
A list with relevant, engaged contacts will help your sender reputationand be more likely to yield impressive email engagement stats. After all, these new subscribers are going to receive emails promoting Mother’s Day gifts, so you don’t want people joining your list if they have no intention of buying anything for this occasion.
The Mother’s Day popup example below has a minimal design with a prominent ‘Enter your email’ field and a CTA button. It encourages signups by inviting website visitors to register for a 15% discount right off the bat.
How effective? Brands sent 50 million more SMS campaigns in 2023 than in 2022 and enjoyed more than a 2x increase in orders from text marketing.
Omnisend’s popup forms have a phone number field and an opt-in box for SMS marketing. Just add this field when setting up your forms and you’ll be able to send messages to your contacts, including automated SMS.
The Mother’s Day popup below creates emotional excitement and a sense of occasion by offering a gift. It also helps you to grow your audience as it asks for an email address and phone number.
3. Set up an exit popup
How many times have you landed on a website, immediately seen a large popup which you close, and then don’t see another way to subscribe?
This happens a lot, and it’s costing you a lot of missed contacts.
The remedy is simple: an exit-intent popup.
Your visitor can browse around your site and, through cursor tracking, a popup appears when it seems they’re about to leave your site. Because your visitors have had a good chance to look around your store and see what you have, it’s no surprise that exit-intent popups are very effective — converting an extra 2% to 4% of website visitors.
The example below shows how to use an exit-intent popup to provide some extra incentive for sticking around — offering a discount for subscribing.
4. Start sending welcome emails
The minutes after somebody joins your email list is a golden window. They’re waiting to hear from you: around 74% of new subscribers expect a welcome email. If you don’t send one, you increase the odds that they’ll quickly forget all about you, leading to lower engagement rates.
You could sit at your computer and manually email every new subscriber as they join, but it’s not the best use of your time. Instead, automate an email (or a series of emails) to get sent to your subscribers immediately. This not only lets you get on with other tasks but it also ensures a consistent signup process.
This automated welcome email example from The RealReal prominently displays its $25 exclusive discount for new subscribers, incentivizing them to make a purchase. It also highlights The RealReal’s commitment to sustainability and self-expression through fashion.
Speaking of emails, if you’re promoting Mother’s Day offers on your popups, your subscribers will expect to see Mother’s Day emails. If you’re looking for inspiration for these emails, look no further — we’ve got great examples from Omnisend customers right here.
Mother’s Day is an excellent opportunity to reach more people and grow your email list.
Use Omnisend’s ready-made popup templates to get started and follow the suggestions to make your strategy even more effective. Welcome new subscribers with a relevant email, such as a discount code, and you’ll have a new audience of people ready and waiting to buy something from you for the special women in their lives.
Design captivating Mother’s Day popups with ease using Omnisend
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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