Everyone loves their Momma. This is a big holiday where grateful children, husbands, brothers and fellow sisters show their appreciation for the mothers in their lives.

Therefore, it’s important that you use the best-performing (and most creative) Mother’s Day subject lines to make sure you’re helping your customers appreciate the mothers in their lives in the best way.

While flower shops will be dominating this holiday, you can definitely relate your own products to Mother’s Day.

Mothers enjoy electronics. And clothes. And shoes. Even movies and games.

Mother’s Day is a huge opportunity for marketers. Don’t let this spring pass by without honoring mothers everywhere.

Send out flowers to mothers, release a video thanking them, run a mothers-only contest, offer mothers a special deal or recognize them at a special event for mothers.

Although the content is key to a successful email campaign and increased sales, subject lines are the 1st step towards it. If they are uninspiring, plain and boring, no one is going to click the email in the first place.

In this blog post, we’ll share our top picks for mother’s day subject lines that will increase your open rate and, therefore, take subscribers towards a purchase.

Click here to get your FREE copy of ‘515 High Converting Subject Lines for Any Campaign’

Top 5 best performing Mother’s Day subject lines (based on Omnisend research)

We searched through more than 10,000 of our bigger brands’ 2017-2018 Mother’s Day email campaigns to find out what the best, highest-performing subject lines are.

Because we’re dealing with subject lines, we’re focusing mainly on which subject lines had the highest open rates.

Then, we’re also looking at the click rates for each spring subject line.

#1 Mother’s Day subject line: “Mother’s Day Sale

  • Open rate: 37%
  • Click rate: 7%

#2 Mother’s Day subject line: “25% Off Plus FREE Lip Gloss Mother’s Day Special :) 

  • Open rate: 32%
  • Click rate: 5%

#3 Mother’s Day subject line: “A Gift for Mom & A Gift for You!

  • Open rate: 31%
  • Click rate: 4%

#4 Mother’s Day subject line: “Happy Mother’s Day Weekend!

  • Open rate: 26%
  • Click rate: 6%

#5 Mother’s Day subject line: “Celebrate Mother’s Day with us!

  • Open rate: 22%
  • Click rate: 2%

With Mother’s Day subject lines, we see, again, that what some merchants would consider no-nos (putting a discount percentage, plus FREE, plus text-emoji) actually worked here.

A 32% open rate (plus great 5% click rate) means the subscribers were interested and eager to engage.

If you don’t want to be too aggressive with the offer and subject line, you can always rely on more simple options. Take a look at Subject Line #1: even though it’s super simple, it was still effective (its open rate peaked at 37%).

When you’re creating Mother’s Day subject lines, don’t hesitate to try out many different things and see what works.

Not sure which subject line to pick? How about two at the same time?

Omnisend allows online marketers send emails with A/B testing with two different subject lines. A/B testing allows you to send out two subject lines or two different sender’s names to a small percentage of your recipients so you can see which one worked best.

The one with the highest open rate then gets sent automatically to the rest of your recipients.

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Additional 170+ Mother’s Day subject lines ideas you should try out

Here’s a whole bunch of other subject lines for Mother’s day you should consider. For your convenience, we’ve split them into subcategories:

Mother’s Day subject lines with gift ideas

  • 3 Mother’s Day Gifts Mom Will Love
  • Looking for the Perfect Mother’s Day Gift?
  • Gifts mom will L-O-V-E
  • Celebrate Mom – Treat your to the perfect gift
  • Looking for good ideas for Mother’s Day?
  • There’s no greater gift than a mother’s love
  • Mother’s Day Gift Shop
  • Perfect Mother’s Day Gifts For EVERY Mom
  • Gift Ideas for Mom Plus a Free Gift
  • Need Mothers’ Day gift ideas? Open this!
  • Need a Mother’s Day gift?
  • Unique Gift Ideas for Mom
  • We’ve got the perfect gift she’ll simply love
  • The gifts we love most for our own moms!
  • An exceptional gift for a remarkable woman
  • Surprise her with a special gift to celebrate her style
  • The gift for the mom who has everything
  • Order Your Personalized Gifts For Mom By Sunday
  • What we’re gifting mum (and ourselves!) this Mother’s Day…
  • Easy Mother’s Day Gifting
  • Mom’s gonna love this
  • Mother’s Day gifts to make mom smile
  • Fill her Mother’s Day with love & chocolate
  • Mom’s Really Going to Love These
  • The gifts she’ll love this Mother’s Day
  • Mother’s Day Gift Ideas + New Products You’ll Love
  • This Just In: Mother’s Day Gifts, $50 & Under
  • Handpicked Gifts for Mom … shop now!
  • Personalized Gifts for Mom!
  • Just in Time for Mother’s Day!
  • Create a mother’s day gift guide
  • Discover BOLD new arrivals for Mother’s Day giving
  • Don’t Blow Mother’s Day! (Order Your Gift Today)
  • This Mother’s Day, give Mom a gift like no other
  • Mother’s Day is May 8th. Need a Gift? (But be careful: don’t forget to change the date to the correct one)
  • Because she deserves it…Find the perfect gift for mother’s day
  • All for Mom: Shop gifts to brighten up her day
  • Top 3 Mother’s Day Gift Ideas
  • Handpicked for Mom: Our most fashionable gifts
  • Mother’s Day. Celebrate her with a special gift
  • For Her: Gifts to Make Mother’s Day Memorable
  • To Celebrate Mother’s Day, We Are Giving A Free Gift With Purchase!
  • Make her day. Shop Mother’s Day gifts
  • Gifts for Mom at Every Price
  • Mother’s day ideas | Treat your mom this year
  • Get your gifts in time for Mother’s Day – We’ll ship it FREE!
  • Pre-Order Your Mother’s Day Gift!
  • Just for her…Mother’s Day Gift Ideas
  • Mother’s Day Look Of The Week
  • Today only! A FREE finishing touch for your mom’s day gift
  • Our Favourite Gifts for Mother’s Day
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Mother’s Day subject lines with discounts and savings

  • Happy Mother’s Day – 10% Off this weekend.
  • This Mother’s Day, give her more, for less!
  • Mom deserves the best! 25% OFF and FREE shipping
  • Take 40-60% Off Women’s + Take Additional 20% Off Select Gifts For Mom
  • Save On Mother’s Day Gifts!
  • Love Mom and Love to Save? Get 50% Off the Perfect Mother’s Day Gift
  • Don’t miss out on 25% off Mother’s Day gifts
  • Celebrate Mom + Save $30!
  • Moms, kick back & get 25% off all orders
  • 25% Off Sitewide for Mother’s Day!
  • Save Up to 50% on Our Exclusive Mother’s Day Gifts!
  • Mother’s Day Special: Take 30% Off
  • Buy 1, Get 1 FREE – Just in Time for Mother’s Day!
  • Mother’s Day Starts Now with This 15% off Coupon!
  • Extra 15% Off Gifts for Mom!
  • 30% Off Your Mother’s Day Purchase!
  • Save 10% on These Awesome Gifts for Mom
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Mother’s Day subject lines with free shipping

  • Free Shipping Through Mother’s day
  • FREE OVERNIGHT SHIPPING for Mother’s Day – ends tomorrow
  • Make Mom glow! Free shipping on gifts for her!
  • Mother’s Day Shopping? Shipping’s On Us!
  • Shop early for Mom and get FREE shipping
  • Save 15% On Gifts For Mom
  • Save Up to 30% on Mother’s Day Gifts
  • $10 OFF & FREE SHIPPING for Mother’s Day—1,900+ Styles!
  • Free shipping on select Mother’s Day gifts
  • Don’t Forget – Free Shipping For Mom!
  • Final Day for free shipping on select Mother’s Day gifts
  • Give Thanks to Mom – Get Free Shipping this Mother’s Day
  • Final day free ship + 100 gifts for Mom
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Mother’s Day subject lines: practical tips/guides

  • For Her: Mother’s Day Gift Guide
  • Still Deciding? Shop Our Mother’s Day Gift Guide
  • Mother’s Day Is Approaching | Shop Our Gift Guide
  • 50 fabulous finds for Mother’s Day
  • 10 Things Your Mom Really Wants this Mother’s Day
  • Our Mother’s Day Gift Guide
  • The #CoolMom Gift Guide
  • 21 Brunch Recipes to Celebrate Mother’s Day
  • 97 Mother’s Day gifts you’ll actually want

Click here to get your FREE copy of ‘515 High Converting Subject Lines for Any Campaign’

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Mother’s Day subject lines with emojis

If you haven’t used emojis in your email before, read this guide where both the pros and cons are explained.

  • ❤️ Call your mom this weekend! ❤️
  • The Perfect Gift For Mother’s Day 🎁
  • We Have a ❤️ for Mom 🌷
  • ❤️ Sale! Don’t Forget Mother’s Day Special
  • We got a treat for Mother’s Day!   ❤️ ❤️ ❤️
  • Mother’s Day Week Sale ❤️
  • Every day should be Mother’s Day ❤
  • ❤️ 3-DAY Mother’s Day Specials ❤️
  • 🌸 Mother’s Day Treats 🌸
  • Mother’s Day is Coming – Shop For Mom 🌷
  • Mom ❤ Perfume
  • ❤️ Mother’s Day Special: Take 35% Off
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Mother’s Day subject lines with last-minute reminders/urgency

  • It’s Almost Mother’s Day, Don’t Forget Mom!
  • Last minute Mother’s Day Gifts? We’ve got you covered!
  • Hurry up before it’s too late! HUGE deals on Mom’s Day gifts
  • Just in Time! New Mother’s Day Must-Haves
  • Mother’s Day is almost here
  • Last Day of the Mothers Day Sale!
  • Send a Gift to Mom in Time – Order Before 12 PM PST
  • You know it’s almost Mother’s Day, right?
  • Flash Sale! Last min. Mother’s Day gifts
  • Forgot Mother’s Day? It’s Not Too Late
  • How To Use Your 10% OFF. MOTHER’S DAY SALE ENDS IN 2 HOURS!
  • Time Is Running Out! Shop Now for Mother’s Day
  • Gifts for Mom Sale Ends Tonight!
  • Last Day to Ship It for Free & Get It by Mother’s Day
  • Mother’s Day is Soon!
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Other Mother’s Day subject lines

  • Psst…The PERFECT Mother’s Day Gift is Here
  • Brighten Her Mother’s Day
  • Don’t Freak out, but Mom’s day is like 2 weeks away!!! We have you covered!
  • Limited Edition offer of a product for mother’s day
  • Mother’s Day Sale! & Free gifts at our pop ups
  • Looking to get Mom something special this Mother’s Day?
  • this mother’s day, give mom the world
  • Happy Mother’s Day from [insert your brand name]
  • Unique Mothers day gifts
  • Celebrate Every MOMent (We really like this one because it’s playful and includes a pun–the word moment was turned into MOM + ent)
  • She’s not like a regular mom. She’s a cool mom.
  • Touch Her Heart
  • An exclusive offer for Mom
  • Surprise Your Mum With Gifts !!
  • Celebrate Mom in Style!
  • Surprise Mom This Mother’s Day
  • Mother’s Day Delicious Gifts
  • Mom deserves the best.
  • Because mother knows best
  • Mother’s Day, Her Way
  • I love you, mom
  • Mom Deserves the Best. Surprise, dazzle and delight the women who do it all
  • What does your mom love?
  • All for Mom
  • What mom wants (MOM GETS)
  • What are you getting Mom?
  • Give Mom a sensational mother’s day
  • Mom Deserves the Best. Surprise, dazzle and delight the women who do it all.
  • A Mother’s Day gift as rare and lovely as she is!
  • You Owe it to Mom
  • Super Sweet Mother’s Day Offers and Giveaways in May
  • A Mother’s Day present she’ll never forget
  • We love you, mom
  • What Mom Really Wants
  • Just in time! New Mother’s Day Must-Haves
  • Shine a light on Mom
  • Visit Our Mother’s Day Gift Shop
  • Brighten Her Mother’s Day
  • Buy 1, Get 1 FREE – Just in Time for Mother’s Day!
  • Spoil Your Mum This Mother’s Day
  • Treat Your Mom
  • Mother’s day must-haves
  • Top Picks for Mother’s Day
  • Mix it up this Mother’s Day.
  • Delight Mom | Mother’s Day Event Ends Soon
  • What Mom Really, Really Wants
  • Remember Mom this Mother’s Day
  • Everything She Wants on Mother’s Day
  • A Blooming Marvellous Mother’s Day
  • New Jewelry Just for Moms
  • Mother’s Day is in two weeks!
  • Bestsellers for the best Mom
  • Win the favorite kid award this Mother’s Day.
  • It’s Time To Treat Mum | Shop Early For Mother’s Day
  • Fresh Favorites for Mother’s Day!
  • Delight her this Mother’s Day.
  • Mother’s Day Early Bird Coupon
  • Our biggest Mother’s Day sale ever!
  • Our Mother’s Day Sale Starts Now >
  • Mother’s Day is just around the corner
  • Don’t Forget! Mother’s Day is May 8th
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Looking for more email subject line ideas?

Wow, you made it to the end!

Thanks for checking out this pretty long & solid list of Mother’s Day subject lines that you can use as an inspiration to increase email open rate.

If you’re looking for more ideas on how to make those subject lines more compelling, read our comprehensive guide on the best spring lines ideas.

Even though the other spring holidays have passed, the blog post still contains tons of valuable tips, ideas, and inspiration.

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Get the ultimate list of 515 High-Converting Subject Lines (that will superpower your next campaign)!

Jam-packed with top subject lines for your next campaigns, including: Black Friday, Christmas, Father’s Day, Mother’s Day, Spring, Memorial Day, Valentine’s Day, and much more!

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