How to sell on TikTok Shop? It’s a great question to answer if you’re an ecommerce store or content creator looking for a lucrative marketplace.
TikTok users actively consume content and frequently buy products they discover on the platform, making it an unmissable sales opportunity.
TikTok Shop lets you set up as a merchant to list and sell physical products through a TikTok business account. You don’t need an ecommerce store (e.g., on Shopify or WooCommerce), so it could be your first sales channel or a complementary one.
Setting up your account, choosing what products to sell on TikTok Shop, and landing your first sales are achievable within days of starting.
Join us below to learn how to set up TikTok Shop, pick the right products, and learn proven strategies for growing your following and boosting your sales.
Get started with Omnisend to boost your TikTok sales with email and SMS marketing
The platform provides everything needed for ecommerce, including integrated checkout, flexible fulfillment options through your couriers or TikTok’s shipping services (TikTok Shop Shipping and Fulfillment by TikTok Shop), and real-time data and insights to track your performance.
New and small accounts will also be pleased to know that your follower count doesn’t limit your sales potential. Users can discover your products through live streams, videos, and the Shop tab, regardless of your account size.
Benefits of selling on TikTok Shop
TikTok has over two billion engaged users who are ready to buy through your viral videos. Product links let shoppers purchase instantly without leaving the app, boosting your conversion rates compared to in-profile shop links.
Interestingly, Omnisend data shows that TikTok Shop has the highest rating among men versus other Chinese marketplaces, including Temu, Shein, and Aliexpress.
Simplified shipping
Let TikTok manage your entire fulfillment process to avoid logistics headaches. Its ready-to-go shipping infrastructure integrates seamlessly with your TikTok Shop, freeing you to focus on growth and creative content.
Powerful insights
Track every aspect of your business through real-time analytics. From viewer demographics to shopping patterns, these insights help you create highly targeted content that converts casual browsers into loyal customers.
Marketing support
Increase your sales with expert guidance from TikTok Shop Academy. Combined with an algorithm matching your products to interested buyers, you’ll learn proven strategies to make your content viral in your target market.
Personal storefront
Turn your TikTok profile into a 24/7 sales machine. Your complete product catalog stays visible and shoppable, generating sales even when you’re not actively creating content, hosting live streams, or engaging with your audience.
TikTok Shop requirements
There are several requirements to join the TikTok shop marketplace, with your region (e.g., US, UK) changing the document and taxation status requirements. Additionally, you can create an individual or business account.
Provide your EIN (employment identification number)
Submit your business license or registration
Include a government ID of your legal representative, director, or person with significant control
Your business bank account name should match your company name
Location setup
Set up a warehouse or pick-up address
Add a return address (can be same as warehouse)
List a contact person and business phone number
Provide a valid business postcode
Account basics
Use a unique email and phone not linked to other TikTok Shop accounts
Register with your existing TikTok account or create a new one
Your account stays pending until all documents are approved
TikTok Shop is available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam
Exclusions
TikTok does not allow politicians to become TikTok Shop sellers
Your shop name cannot include terms like “flagship” or “official”
All documents must be valid and not expired
Information from each uploaded document must match your manual entries
Individual sellers in the US
Individual sellers need to complete extensive personal verification checks:
Individual verification
Provide your US passport, driver’s license, or state ID
Submit your legal name, date of birth, and ID expiration date
Include the last four digits of your SSN or ITIN
Complete a W9 form for tax purposes
Location requirements
Submit a US residential address
Provide proof of address through utility bills, insurance policy, or bank statements
Account setup
Be at least 18 years old
Use a unique email and phone not linked to other TikTok Shop accounts
Register with your TikTok account or create a new one
How to set up TikTok Shop
Setting up TikTok Shop involves creating a business account, verifying your information, adding products, and configuring payment and shipping settings.
Here’s how to set up TikTok Shop properly:
Creating a TikTok Shop Seller account
Follow these steps to create a TikTok Seller account:
Sign in to TikTok Seller Center or sign up with a TikTok account/email/phone
Choose United States as your country and click Enter
Select Corporation or Partnership as the business type
Enter legal business name and EIN
Provide a registered business address
Set up your warehouse/pick-up address
Enter the contact name
Add phone number
Set up return address
Agree to the terms and click Start Your Business
Linking bank account and payment details
You can link a bank account to your TikTok Shop Seller account with these steps:
Go to the TikTok Seller Center Home Page
Click Link Bank Account
Click Link Account
Enter your Account Name, Bank Name, Bank Account Number, Email, Address, and Building Number
Click Submit
Once you’ve linked your bank account and verified everything, you can start selling on TikTok Shop. The next step is to list some products.
Listing products on TikTok Shop
The easiest way to list products is with the Quick Listing tool:
Navigate to Seller Center
Click Add New Product
The Quick Listing tool is near the top of the page:
Image via TikTok Shop Seller Center
Search for product by name or barcode
Select a matching product from the library
Click Apply info to import details
Complete any missing required fields
Click Submit for review
Alternatively, you can add products manually. The steps are time-consuming, but it’s the only option if the Quick Listing tool is unsuitable:
1. Start in the Seller Center
Go to the TikTok Shop Seller Center
Click the Manage Products tab
Click the Add New Product button
2. Fill out the basic details
Upload a minimum of five product images in the Product Image section
Enter product name (must be 25-80 characters)
Select category when prompted
Enter brand information if required
Fill in product attributes that appear
3. Include product information
Write a product description (keep under 500 characters)
Complete specific details for your category
Upload video from local files (optional)
4. Configure sales options
Toggle Enable Variations if needed (up to 300 variations)
Fill in the SKU list with the price and quantity
Add seller SKU if desired
Use Batch Edit for multiple SKUs
5. Enter shipping details
Enter weight with package (up to 220 pounds)
Input package dimensions in centimeters
Click Save as Draft or Publish to submit for review
After clicking publish, your new product listing will go to TikTok’s admin team for approval before it goes live.
Complying with TikTok Shop policies
Your responsibilities as a seller include:
Creating high-quality listings
List your products with accurate descriptions and real photos
Show product performance and results
Display current prices and valid promotions
Only make claims you can prove about your items
Following platform rules
Keep all sales activity on TikTok Shop (for instance, you can’t direct sales away from TikTok Shop to another platform for fulfillment)
Upload photos that show the products you sell
Present products as they look in real life
Don’t make any unsupported disparaging comparisons to other products, brands, or ecommerce sites
Managing your account
Sell at fixed prices only (no bidding allowed)
Build genuine customer engagement and traffic
Maintain accurate stock levels
Address customer questions promptly
Violations of some of these policies may result in account restrictions. If necessary, you can appeal decisions through your Seller Center.
What to sell on TikTok Shop
You’ll want to focus on products that create instant visual impact and spark that “I need this” reaction. Consider items that demonstrate value in seconds, like multi-tool gadgets, smart home devices, or blemish-hiding makeup. Your products should either:
Show clear functionality in short clips
Demonstrate impressive results quickly
Tap into current trends across any category
Solve universal everyday problems
Create that “Why didn’t I think of this before?” moment
Trending product categories on TikTok Shop
Popular categories include beauty, sports gear, tech accessories, kitchen gadgets, car accessories, organization tools, and hobby supplies because they have that “a-ha” factor.
The TikTok top products filter can help you find trending products and categories. For instance, these are the three top products and their data for the first week of February 2025:
1. Perfume
Total views: 24K (Highest views)
Conversion rate: 7%
Average price: $17
Total sales: $2M
Category: Beauty and personal care/makeup and perfume/perfume
Category: Beauty and personal care/skincare/serums and essences
Of course, your audience, channel, market, and ecommerce store will primarily dictate the types of products you sell. Products priced between $10-30 (including shipping) that feel like affordable purchases are good starting points.
Selling on TikTok Shop requires a TikTok Seller account, properly configured banking information, shipping and fulfillment selection, and the creation of product listings that meet TikTok’s quality guidelines.
The product listings you create get listed in your TikTok Shop. You can then add them to your videos as shoppable links during publication and to a LIVE product set, allowing you to curate a set of products for live streams.
Here’s everything you need to do to sell on TikTok Shop:
If you haven’t created a TikTok Seller account yet, please click here to jump to the steps)
2. Create a product listing on TikTok Shop
Navigate to Manage Products:
Image via TikTok Shop Seller Center
Click Add New Product
Complete these sections:
Basic information
Media uploads
Product details
Sales information
Shipping details
Submit for review
Here are some best practices for creating high-quality product listings:
Write a compelling product name (25-80 characters)
Capitalize the first letters of each word
Create a description highlighting key features
Upload high-quality images (1:1 aspect ratio preferred)
Add all product identifier codes (UPC, ISBN, EAN)
3. Link products to TikTok videos
You can link your products to TikTok videos to enable in-app shopping sessions in a few taps/clicks. When someone taps the product link, it will take them to a Product Details Page, where they can purchase it.
Here’s how to link your products to TikTok videos:
Create a video in the TikTok app
Click Add Link in the Post module
Select Products
Choose products from the Showcase module, click Add
Name the product
Click Post
Wait for product link approval
Product links will appear above your username once published
Videos with product links require an additional review process before publication.
4. Create a LIVE Product Set
TikTok lets you add curated products to live streams before they go live, or you can add products during the stream for a more dynamic experience.
TikTok’s built-in promotional tools, influencer marketing, and email and SMS marketing will help you drive sales. These channels cover different customer preferences and stages to create a cohesive sales and marketing strategy.
Take advantage of TikTok’s built-in features
TikTok Shop has multiple native promotional tools to help drive sales. Leverage these built-in features to create compelling shopping experiences:
Product discounts
Set daily discounts to generate interest
Adjust prices between 1-99% off
Apply to specific products or variations
Automatically display the most favorable price to customers
Flash deals
Create limited-time promotions with countdown timers
Drive urgency by indicating high discounts
Boost sales of bestselling or clearance items
Available for both standard and live stream channels
LIVE shopping features
Add product links directly to LIVE videos
Use shoppable video tags
Create exclusive LIVE Flash Deals
Demonstrate products in real-time
Offer immediate purchasing options
Additional promotional tools
Create seller-funded discount codes
Buy more save more — offer tiered discounts for bulk purchases
Gift with purchase — incentivize larger orders with freebies
Shipping fee discounts — reduce cart abandonment
Pro tip: Combine multiple promotional tools to create a comprehensive marketing strategy that captures shopper attention and drives conversions.
Use the Promotional Tools analysis dashboard to analyze your TikTok Shop promotions. It tracks key metrics like revenue, orders, buyers, and ROI to help you optimize your marketing strategies and identify top-performing promotional tools:
Image via TikTok Shop Seller Center
Influencer marketing on TikTok
Creators on TikTok can help you reach new customers by showcasing products to their established audiences.
Followers who match your product’s target demographic
Creators with consistent, high-engagement content
Accounts that align with your brand’s values
A proven track record of product promotions
Successful partnerships require:
Clear communication about product expectations
Fair compensation for the creator’s work
Flexibility in content creation
Authentic product integration
TikTok requires your influencers to disclose paid partnerships using the platform’s branded content settings. As such, your videos will have Paid partnership labels.
Using email marketing to promote your TikTok Shop
The first step to using email marketing to promote your TikTok Shop is growing your contact list. You can do this with email signup forms on your ecommerce store and by building a landing page and adding a link to it in your TikTok bio.
You can send promotional emails to any list size, so once you’ve collected a few addresses, it’s worth testing a few emails to see what works. Here are some ideas:
Highlight new TikTok Shop products
Share exclusive discount codes
Feature influencer collaborations
Include direct links to product pages
Insert CTA buttons and links to your TikTok Shop in all promotional email campaigns to encourage new followers and shopping sessions.
Add a product grid to your email template with products listed on TikTok Shop and ask your subscribers to follow you on TikTok to buy.
Create shoppable video guides, lists, and editor’s picks videos, and promote them in an email series that offers discounts on all orders placed through email.
Use your email marketing platform’s segmentation features to group subscribers by purchase history, product interests, engagement levels, and demographics.
Omnisend allows you to build segments from scratch or with pre-built options for window shoppers, active subscribers, and more:
You can create personalized email campaigns for those segments with unique incentives, content, and optimized send times to increase TikTok sales.
SMS marketing for TikTok Shop promotions
SMS marketing offers a direct, immediate way to reach customers with time-sensitive promotions for your TikTok Shop. Unlike email, text messages are nearly impossible to ignore and can drive quick action.
Craft effective SMS campaigns by:
Keeping messages concise and clear
Including a strong call to action
Adding a clickable link to your TikTok Shop
Personalizing messages with customer names
Offering exclusive, time-limited discounts
Best practices
Send messages during reasonable hours
Provide an easy opt-out option
Use SMS to complement email marketing
Track click rates to measure engagement
Segment your audience for targeted promotions
Pro tip: Include a shortened URL and create a sense of urgency with limited-time offers to encourage immediate purchases from your TikTok Shop.
Conclusion: Selling on TikTok Shop
TikTok Shop is a unique social commerce channel that lets you sell with or without inventory thanks to FBT (Fulfillment by TikTok Shop).
Creating your TikTok Shop is as easy as opening a business account, verifying your information, adding products, and configuring payment and shipping settings.
Once you’ve sorted those basics, you can optimize the quality of your product selection, listings, videos, and promotions to boost sales.
If you have an existing ecommerce store, you can integrate Shopify, WooCommerce, Squarespace, Opencart, and many other platforms through the TikTok Shop App Store — and the same goes for AfterShip, Yotpo, and other ecommerce apps.
The takeaway is that TikTok Shop is a complete social commerce ecosystem that gives you everything needed to start selling. Add SMS and email marketing automation with Omnisend, and you can cover every stage of your customer journey.
Omnisend brings email and SMS marketing to your TikTok strategy
TikTok Shop is free to join with no upfront fees. You pay commissions on successful sales, typically 5-15%, depending on your product category and sales volume.
How do you become a TikTok Shop seller?
Create a TikTok Seller Center account, upload your ID, verify your business information, link a bank account, upload a product catalog, and complete the platform’s verification process.
Do I need 1,000 followers to sell on TikTok?
No. If you have an employment identification number (EIN), you can set up a TikTok Shop with zero followers and start selling.
There are three creator types with different follower count rules: — Official Shop Creators (no follower requirement) — Marketing Creators (5,000 followers) — Affiliate Creators (5,000 followers).
Some creators are invited to a pilot program by TikTok for the Marketing and Affiliate programs, with the 5,000 follower count requirement reduced to 1,000.
Is selling on TikTok Shop worth it?
Yes, if there’s an audience for your products. The good news is that the chances are high as TikTok has millions of young, engaged consumers to target and in-built promotional tools, such as flash sales, to encourage purchases.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
Omnisend AI
OFFER
